[CES 2024] Together Toward Tomorrow: Samsung Showcases Eco-Conscious Efforts at the Sustainability Zone

Samsung Electronics emphasized how sustainability is driving business activities at the Consumer Electronics Show (CES) 2024 in Las Vegas from January 9-12.

The Sustainability Zone at Samsung’s booth ushered in visitors to discover how the company is promoting resource circularity and collaboration in addition to providing various accessibility services.

Samsung Newsroom explored the zone to learn more about the company’s multi-faceted commitment to tackling climate change. Read on to discover how Samsung is working toward creating a better future.

▲ The Sustainability Zone in the Samsung booth at CES 2024

The Journey Toward a Sustainable Future

In 2022, Samsung announced its new environmental strategy in response to climate change and the need for increased resource circularity. As part of this, Samsung outlined a timeline of sustainability milestones the company aims to hit over the next two decades — beginning with the announcement of its strategy to its company-wide net zero carbon emission target for 2050.

▲ The Sustainability Zone displayed Samsung’s goals for climate action and resource circularity.

Attendees viewed in-depth explanations of how Samsung is pursuing resource circularity through encased models of the company’s eco-conscious innovations that repurpose or incorporate recycled materials.

▲ Visitors were impressed with Samsung’s innovative approach to sustainability as displayed by the r-ABS and r-PP walls.

The Sustainability Zone featured recycled plastic walls that were built using r-ABS and r-PP, materials developed by Samsung’s Circular Economy Lab. r-ABS is made using recycled Styrofoam that comes from inside Samsung product packaging while r-PP is made by recycling various by-products generated during the production of household goods.

▲ A version of the r-ABS and r-PP walls was first showcased at IFA 2023.

▲ Attendees enjoyed the interactive Circular Workshop.

The Circular Workshop provided a closer look at the entire product lifecycle of the Galaxy Book4, Neo QLED 8K and BESPOKE AI™ Washer. “It was so interesting to see how sustainability was implemented at every stage of the product lifecycle,” said one visitor.

SmartThings Energy, Now Even Smarter

Samsung unveiled an even more advanced version of SmartThings Energy. Through AI Energy Mode, users can comprehensively manage their energy usage and cut down on electricity bills —reducing carbon emissions in the process.

▲ Visitors learned about the functions of Samsung’s energy solution, SmartThings Energy.

▲ Visitors were eager to hear about Samsung’s recent partnership with Tesla.

To further its pursuit of the Net Zero Home, Samsung expanded upon its recent collaboration with electric vehicle brand Tesla through SmartThings Energy. Tesla’s Powerwall 3, Solar Inverter and Universal Wall Connector were showcased — which have all been seamlessly integrated into the SmartThings Energy ecosystem. In addition, attendees viewed demonstrations of how notifications from the Storm Watch feature on Tesla’s app appear on Samsung TVs.

More Accessibility for All

▲ The Sustainability Zone featured Samsung’s diverse accessibility products that aim to increase usability for everyone.

Attendees were given a glimpse at a new remote function with condensed key functionalities and more accessible design, allowing users to control their TVs with the SmartThings app on their smartphones. Other accessibility features include Live caption in call that provides real-time transcription on Galaxy devices and Audio subtitles that automatically recognize and read on-screen subtitles, making it helpful especially when watching foreign content.

Joining Hands With Startups To Tackle Environmental Challenges

The zone highlighted Samsung’s open collaborations with startups that aim to better society by developing for the future.

▲ The Sustainability Zone displayed the company’s open collaborations with startups.

Samsung supports innovative startups to address environmental challenges through C-Lab Outside, the company’s external startup acceleration program. In addition, the company has also joined hands with organizations such as Extreme Tech Challenge (XTC) — a global startup competition and ecosystem for entrepreneurs addressing global challenges.

Recognizing the need for sustainable action, Samsung hopes to inspire the larger tech community to take steps and create a better tomorrow. Learn more in the video below.