[CES 2024] Cooking for a Crowd: How Oliver Paterson Uses AI and Samsung Food To Spice Up a Party

on January 12, 2024
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Party planning can be stressful, especially when it comes to preparing delicious dishes for guests. Samsung is infusing AI in the modern kitchen to transform the way users cook.


At the Consumer Electronics Show (CES) 2024 in Las Vegas from January 9-12, Samsung Electronics invited British food influencer Oliver Paterson (also known as elburritomonster) to showcase how AI simplifies menu planning, cooking and sharing food — allowing hosts to spend less time in the kitchen and more quality moments with their guests. Oliver, who boasts 40,000 followers on the Samsung Food app, gave a cooking demonstration of his favorite dinner party meals using Samsung’s smart kitchen appliances.



Samsung Newsroom attended the cooking show to view how Samsung Food can add a new, modern flair to cooking in the kitchen.


▲ Oliver showed off his culinary skills during the cooking show in the Samsung booth at CES 2024.



Tasty Recipes for Any Diet or Occasion

Samsung Food is an innovative culinary experience that harnesses the power of AI to offer personalized recipes and dietary advice. Launched in August 2023, the platform serves as a personal cooking assistant — guiding users in discovering new dishes, crafting customized menus, managing ingredient inventory and remotely controlling their cooking appliances. Users can also share their favorite recipes on social media, making it an ideal, all-in-one platform for food enthusiasts.


▲ Oliver was able to view recipe suggestions based on the ingredients he had on hand using the image search feature from Samsung Food.


Oliver kicked off the presentation by browsing menu items on the Samsung Food app for his dinner party. Using the image search feature, he snapped photos of the ingredients he had on hand. Among the many recipes recommended by Samsung Food, he opted for a breakfast burrito with mango Pico de Gallo sauce.


▲ Oliver demonstrated how the Personalized Recipe function can be used to easily modify a recipe.


To ensure his guests could enjoy the meal he prepared, Oliver used the Personalize Recipe feature — allowing him to modify the recipe according to various dietary restrictions or meal preferences including vegan, gluten-free, non-dairy and more. Oliver selected the vegan recipe option, swapping regular cheese for vegan cheese and replacing the sausage with beans. Additionally, he chose the gluten-free alternative, substituting regular tortillas with gluten-free ones. For the additional ingredients needed, he purchased them easily through Amazon Fresh using the Samsung Food app.



Keep Food Fresh and the Fridge Stocked


▲ With AI Vision Inside, the 2024 BESPOKE 4-Door Flex™ Refrigerator with AI Family Hub™+ automatically logged the storage date and set an expiration date for ingredients Oliver placed in the fridge.


As Oliver placed the tomatoes and onions he purchased into the fridge, the internal camera automatically snapped photos of these ingredients — creating a food inventory list and recording the storage date of the ingredients. This innovative function was made possible using the AI Vision Inside feature of the 2024 BESPOKE 4-Door Flex™ Refrigerator with AI Family Hub™+ which debuted at CES 2024.


“The AI Vision Inside feature is a game changer for those who like to cook,” said Oliver. “It’s incredibly convenient as the feature automatically notifies you when ingredients are close to expiring, eliminating the need to manually check each product’s expiration date. It also recommends you recipes through the Samsung Food app based on ingredients you already have in your fridge.”



Seamless Cooking With Smart Appliances

▲ The Slide-in Range helps users cook smarter with a 7-inch LCD screen.


The recipe that Oliver saved in the Samsung Food app on his smartphone seamlessly appeared on the screen of the Slide-in Range. When he pressed the Start Cooking button, the optimal cooking settings for the recipe — including temperature and time — were set automatically and immediately transmitted. With the help of a 7-inch LCD screen, Oliver was able to easily monitor the recipe and remaining cooking time.


▲ With the help of Samsung Food, Oliver was able to make a delicious breakfast burrito.


To share his culinary creation, Oliver took a photo of the finished burrito, uploaded it to his followers on the Samsung Food Community account and took a large bite out of it with his fellow host, followed by many in audience whispering that they would love to take a bite too. Oliver highlighted Samsung Food’s wide variety of recipes and enthusiastically recommended the platform for any upcoming parties.


An attendee at the event said “This does look like it will help me organize my refrigerator a lot. I forget what I have in my fridge all the time.” Another attendee said, “That burrito looks amazing. I should give Samsung Food a try to see if I can make that later.”



▲ Visitors excitedly gathered at the Samsung booth to watch Oliver prepare a meal using the innovative capabilities of Samsung Food.


Samsung Food and smart appliances like the 2024 BESPOKE 4-Door Flex™ Refrigerator with AI Family Hub™+ are revolutionizing kitchen experiences through the power of advanced AI. Going forward, Samsung plans to explore additional ways to enhance connections between devices and bring smarter, more convenient experiences to consumers in the kitchen.


A CES 2024 Innovation Award Honoree and a highlight at CES 2024, Samsung Food will continue to evolve and cater to users’ needs. Download the app at samsungfood.com.

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