Are you in need of some relaxing me-time? Everyone has their own way of unwinding, whether you find sanctuary in music, run off on nature adventures, entertain yourself with K-dramas or games, break a sweat at the gym, try out new cooking recipes, or even get a productive high by getting house chores done.

Samsung’s #YouMake promo[1] is back, offering more ways to indulge in personal time. With awesome deals galore, this is your chance to grab a wide range of Samsung products that’ll elevate the way you enjoy your leisure activities.

From now until Nov 2023, customers who shop at Samsung’s Online Store can enjoy these promos:

• Weekend First Purchase Promotion[2]: Customers making their first purchase on Samsung Online Store can get 15% off on selected consumer electronics and 10% off on selected Galaxy products.
• Threshold Discount Promotion: Get RM1,000 instant rebate when you spend a minimum of RM8,000 on any products in a single transaction.
• Next Purchase Voucher Promotion[3]: Get a voucher[4] of RM100 off on your next purchase with a minimum spend of RM2,000. The voucher is valid for redemption until 31 Dec 2023.
• Accessories Deals: Purchase Samsung Accessories with discounts up to 40% off. You need to add the items to cart to enjoy the offer.

• Galaxy Buy More Save More Campaign[5]: Enjoy a 5% discount when you buy two Galaxy products, or a 10% discount when you buy three or more Galaxy products.
• Galaxy Z Flip5 + The Frame Combo Promotion: Purchase a Galaxy Z Flip5 and The Frame TV in single transaction to enjoy exclusive promotional prices.

Customers who shop for Samsung’s home appliances from now until 2 Nov 2023 can enjoy these deals:

• Weekly Flash Sales[6]: Make your home a clean and cosy space for personal time with these home appliances. Enjoy sales every week from 2-29 Oct 2023:

Dates	Products	RRP (RM)	Promo Price (RM)
9 – 15 Oct 2023	Top Mount Freezer with Optimal Fresh + (RT42CG6444B1ME)	2,799	2,299
	9kg DV8000T Heat Pump Dryer with AI Control (DV90T8240SX/FQ)	4,199	3,399
16 – 22 Oct 2023	Top Mount Freezer Refrigerator with Twin Cooling Plus (RT18M6211SG/ME)	3,499	2,499
	Front Load Washer Dryer with Hygiene Steam, 8.5KG Wash & 6KG Dry (WD85T4046CE/FQ)	2,849	1,799
23 – 29 Oct 2023	4-Door French Door Refrigerator with Twin Cooling Plus and Digital Inverter Technology (RF48A4000M9/ME)	4,599	3,899
	Bespoke Jet Complete (VS20A95843W/ME)	3,699	3,299

• Washer Dryer Combo Promotion[7]: Save up to RM2,199 when you buy a washer and dryer at a combo price from 13 – 22 Oct 2023, and get a free Laundry Stacking Kit worth RM99[8].
• Bespoke TMF Trade Up Program[9]: Trade up your old refrigerator from 1 – 31 Oct 2023 to get an instant rebate of RM1,000 on a Bespoke TMF[10].
• 10 Shocking Deals: From 7-11 Oct 2023, buy a new TV, washer-dryer, and refrigerator from Samsung to enjoy trade-up rebates of up to RM1,000. You also get a free basic installation. Front Load Washer Dryer with Hygiene Steam, 8.5KG Wash & 6KG Dry[11] at RM1,699 (worth RM2,849) and a Top Mount Freezer Refrigerator with Twin Cooling Plus, 580L[12] at RM2,099 (worth RM3,499).

• Sweet Home Deals: From 2 Oct – 2 Nov 2023, purchase two categories of home appliances to get a 5% discount, and three categories or more to enjoy an 8% discount. The categories that are eligible include refrigerators, washing machines and dryers, vacuum cleaners, microwave ovens, air conditioners, and air purifiers.

Light up the aromatherapy candles and get ready for Samsung’s #YouMake promo, coz it’s ‘Add To Cart’ season.

For more information on #YouMake, please visit: https://www.samsung.com/my/youmake/

[1] Samsung reserves the right to suspend, terminate, cancel or amend the Promotion, the Promotional Products and free gift at any time without any prior notice.

[2] Product exclusions apply.

[3] On a first come, first served basis, and while stocks last. Limited to one redemption per customer.

[4] Limited to 200 redemptions only.

[5] Applicable to selected mobile products only.

[6] This promotion is not stackable with any on-going threshold promotion.

[7] This promotion is not stackable with any on-going threshold promotion.

[8] Free gift applicable to certain combos only. On a first come, first served basis, and while stocks last.

[9] Trade up is strictly applicable for products under the same type/category. Trade up is currently only available in selected postcodes in Peninsular Malaysia. This promotion is not stackable with any on-going threshold promotion.

[10] Applicable to Bespoke TMF with the following product SKU RT42CB664412ME, RT42CB66443PME, RT42CB66443VME, RT42CB6644C3ME, RT47CB664422ME, RT47CB66448AME, RT47CB66448CME, RT47CB66448JME.

[11] Product SKU: WD85T4046CE/FQ

[12] Product SKU: RT18M6211SG/ME

Here are some of the benefits of owning the BESPOKE Refrigerator:

• Remote monitoring and control:You can use the SmartThings app to check the temperature inside your refrigerator, receive alerts if the door is left open and even adjust the settings remotely. This is perfect when you are on vacation or for work trip.

• Energy efficiency: SmartThings AI Energy Mode uses artificial intelligence to monitor your energy usage and make recommendations for how you can save energy. This allow you to save more on your electricity and helps to protect the environment.
• Self-diagnostic and troubleshooting features: These features help you to identify and resolve problems with your refrigerator without having to call a technician.

If you are looking for a smart, energy-efficient, and user-friendly refrigerator, Samsung Smart Refrigerator will be the ideal option for you. They are the future of home appliances, and they are here to make your life easier.

Now, you could be the lucky winner of a BMW 320i M Sport[1] and other exciting prizes when you enter our #BESPOKEREF contest from now until 15 October 2023.

• Step 1: Purchase any model of Samsung’s Bespoke Refrigerator during the contest period from 1 August 2023 to 15 October 2023.
• Step 2: Follow Samsung Malaysia’s Instagram account: @samsungmalaysia. Like the contest post and then share it to your personal Instagram account.
• Step 3: Tag 3 friends and write the most creative comment using #BespokeREF on why you should win.

For more information on the contest, please visit: https://www.samsung.com/my/offer/da/bespoke-tmf-contest/

[1] Terms and conditions apply.

Samsung Malaysia Electronics is thrilled to unveil an exclusive promotion that brings luxury and modern convenience to your kitchen, along with a once-in-a-lifetime opportunity to win a brand-new BMW! From now until 15 October 2023, customers who purchase any Samsung’s Bespoke Refrigerator will stand a chance to win the Grand Prize – the prestigious BMW 320i M Sport worth RM283,800[1]. Not only that, participants will also have the opportunity to win other special prizes and consolation prizes in this exciting contest.

Elevating Your Kitchen Experience with Samsung’s Bespoke Refrigerator!

At Samsung, we believe that the kitchen is the heart of every home, deserving only the best. The Bespoke Refrigerator embodies elegance, performance, and personalized design, revolutionizing the way you interact with your kitchen. Crafted with cutting-edge technology, each refrigerator ensures optimal freshness, versatile storage options, and user-friendly controls that cater to your specific needs.

Grab the chance to win the prizes below!

How to Participate and Win?

• Step 1: Purchase any model of Samsung’s Bespoke Refrigerator during the contest period from 1 August 2023 to 15 October 2023.
• Step 2: Follow Samsung Malaysia’s Official Instagram account: @samsungmalaysia. Like and share the contest post on Samsung’s Official Instagram to your own Instagram account.
• Step 3: Tag 3 friends and write the most creative comment using #BespokeREF on why you should win.

The contest will be judged based on the creativity of the comments and the level of engagement (including total number of like/share/tag) of the participants’ postings on Instagram. Winners will be rewarded with the exciting prizes.

For more information on the contest, please visit: https://www.samsung.com/my/offer/da/bespoke-tmf-contest/

[1] Based on the published price at BMW website. Contest is valid while stocks last and on a first-come, first-served basis. Images are for Illustration purposes only. Terms and conditions apply.

Founded in 1953 as Die Gute Industrieform e.V., the iF Design Award conducts comprehensive evaluations of factors including differentiation and impact across a total of nine categories: Product, Packaging, Communication, Professional Concept, Interior Architecture, Architecture, Service Design, User Experience (UX) and User Interface (UI).

“It is important to design meaningful experiences that integrate shifting customer values with innovative technologies,” said TM Roh, President and Head of Corporate Design Center at Samsung Electronics. “We will continue to contribute to our customers’ lives and our society with designs that cater to all needs.”

Gold Award Recognizes Design That Offers Customized Experiences for Different Lifestyles

The Bespoke Infinite Line is a premium built-in look refrigerator that is available in a choice of fridge, freezer or wine cellar models and features a timelessly contemporary modular design that seamlessly blends into any interior[2]. With simple lines, high-quality natural materials and features that maximize convenience and streamline food storage, the Bespoke Infinite Line adds lasting value to consumers’ kitchens.

The refrigerator’s exterior is made from premium aluminum that is more dent- and scratch-resistant and allows marks and stains to be easily wiped away. The interior is bright and refined with its Black Metal Cooling and Tunnel Lighting — two features that epitomize the refrigerator’s elegant balance of form and function.

Total of 80 Awards, From Product to UX Design, Including TVs, Home Appliances and Smartphones

Samsung Electronics’ 80 wins across all design categories, including Product and UX, were the most of any nominee at this year’s awards.

In addition to the Bespoke Infinite Line’s Gold Award, Samsung received awards in the Product category for the Odyssey Ark, the world’s first 55-inch 1000R curved gaming screen; the Bespoke Jet, a cordless stick vacuum with an all-in-one Clean Station; and the Galaxy Z Flip4 Bespoke edition, a smartphone that offers an exclusive customization experience by allowing users to design a device that is uniquely theirs.

Samsung’s accessibility-enhanced TV UX, which includes an avatar-based Sign Language Guide that provides explanations of TV menus in sign language, and Samsung Space Tycoon, a virtual space and management simulation game on the Roblox metaverse platform where users can create and play games and share experiences using Samsung products, were also recognized for design excellence.

[1] Availability may vary by region.

[2] The refrigerator is available globally, and availability of other products may vary by region.

Samsung Malaysia Electronics introduces its new campaign that allows buyer to purchase selected Samsung Home Appliances and Monitors with ease using GrabPay or PayLater by Grab. This further provides consumers a more rewarding and convenient online payment method which You can also Buy now, pay later with no interest or hidden fees.

Simply by using the code ‘SAMDEALS150’[1], you can enjoy RM150 off on top of the promo deals when you checkout selected Samsung home digital appliances and monitors from now until 31 May 2023. Check out our awesome deals you wouldn’t want to miss out!

Model	Recommended Retail Price (RRP)	Promo Price	Savings
65″ Crystal UHD BU8100	RM5,099	RM3,599	RM1,500
WindFree Premium Plus, 2.5HP	RM4,549	RM3,999	RM550
BESPOKE Jet complete extra, up to 210W	RM4,399	RM3,899	RM500
B-Series Soundbar HW-B550	RM1,199	RM1,049	RM150
32” Smart Monitor M5	RM1,488	RM1,388	RM100

On top of that, Samsung Malaysia is also giving away 10% off[2] on your first purchase via Samsung Online Store when you sign up as new user from 30 April to 1 May 2023! Register yourself now at https://www.samsung.com/my/online-store/ and grasp this only chance.

To learn more about Samsung Grab Promo, please visit: https://www.samsung.com/my/online-store/samsung-grab/.

[1] Minimum spend of RM1,000

[2] Discount will auto-reflect in cart during checkout

Impian Raya Bersama campaign is back again! This year season of giving, Samsung Malaysia Electronics is pleased to announce its, “Keluarga Ceria Syawal Bergaya” promo which will start running from 1^st March to 30^th April 2023. One of the most exciting celebrations that Malaysians look forward to – celebrating arrival of Syawal with their loved ones. While getting ready for the month of Ramadan, now is the time to bring back home Samsung smart home appliances to up your game this year.

With the help of modern smart home appliances, you can rest easy and enjoy yourself as you cook up a storm in preparation for the annual Raya feast with your family. The Smart Things app puts the ability to manage your home’s electronics from the palm of your hand, making it easier than ever as you plan a stress-free Raya celebration or any open house party.

Receive exclusive gifts like eVouchers[1] or TNG eWallet credits worth up to RM400 and even Color King Products when you purchase any selected product such as the Bespoke Series Refrigerator, Convention Microwave Oven, Jet vacuum, WindFree Air Conditioner, Washer Dryer, and more. These home appliances will be the perfect companion to bring you and your loved ones together in one place as you celebrate the joy of Raya.

That’s not all! Samsung Malaysia wants you to bring home some top-of-the-line Samsung appliances this Raya in Post & Win contest! Stand a chance to live a life-changing lifestyle with exciting products that will completely transform your daily routine at home for the better.

Don’t miss out on the opportunity to get your hands on the cutting-edge and distinctive Samsung home appliances you’ve always wanted. Join us for this bi-weekly post and enter to win a contest in just 5 easy steps!   

Step 1: Purchase any Samsung Home Appliance(s)

Step 2: Like & Follow @SamsungMalaysia on Facebook and Instagram.

Step 3: Post your most creative Raya moment on Facebook or Instagram; Caption should describe “How Samsung Home Appliances make your Raya Session more meaningful” within 50 words.

Step 4: Hashtag your post with #SamsungHomeAppliances #ImpianRayaBersama #SamsungRaya2023contest

Step 5: Tag @SamsungMalaysia and three (3) friends, set your profile to public and post!

It’s just that simple! Check out the awesome prizes up for grabs and mark your calendar while counting down to Raya because this competition will be held bi-weekly! There will be four winners, so keep an eye on our social media platforms, Facebook, Instagram, and the official website at the end of the contest to see if you’re the lucky winner!

Bi-weekly Contest Prizes

With the current campaign ongoing, now is the perfect time to get everything you need for the upcoming Hari Raya holiday. Check out the special offers for the following products:

Furthermore, we have even more incredible bargains than those already mentioned, such as PWP deals and a range of free gifts that are exclusively available during this festive season. Don’t miss out on the chance to celebrate Raya with the most useful appliances for your home sweet home!

Enjoy a smarter and convenient home appliances this year’s Hari Raya with your loved ones Samsung Home Appliances today! Check out now before it ends!

To find out more on how to participate, visit the contest page: https://www.samsung.com/my/offer/2023-impian-raya-bersama/appliances/contest/?cid=my_ow_qrcode_print_none_none_impian-raya-bersama_banner_na_na

For more information about Keluarga Ceria Syawal Bergaya, please visit: https://www.samsung.com/my/ha-raya2023/

[1] Choice of Setel/Shell Petrol eVoucher or TNG eWallet Credit

[2] Terms and Conditions apply

[3] The mechanics listed above are only partial of the overall promotion.

This holiday season, pamper your loved ones (and yourself) with Samsung’s latest and greatest tech toys to help you get a head start on achieving your life goals and dreams in 2023.

From customizable digital appliances and immersive digital displays to the latest mobile devices from Samsung, there is something for everyone to achieve more in the year ahead.

For jetsetters

Eyeing that perfect getaway or know a jetsetter already planning their next few holidays? Check out the perfect travel companions that add ease and color for every sojourn!

With its upgraded camera equipped with a 65% brighter sensor[1], Samsung’s new Galaxy Z Flip4 will help capture every holiday moment from high-quality selfies to easy-to-take videos on its Cover Screen. For the fashionable traveler, the Galaxy Z Flip4 can complement every travel outfit in Bora Purple, Graphite, Pink Gold and Blue[2] or help you truly live life your way with the expanded Galaxy Z Flip4 Bespoke Edition’s 75 combinations of glass colors and frame options[3].

The Retail Recommended Price for Galaxy Z Flip4 starts from RM4,099 to RM4,499.

Samsung’s Galaxy Buds2 Pro is yet another perfect gift to sink into the rhythm of your ideal getaways. Watching movies on-the-go does not get any better than when using the Buds2 Pro’s Intelligent 360 Audio with enhanced head tracking which syncs audio with every body movement[4]. Equipped with Active Noise Cancellation that eliminates even soft sounds like wind[5], these affordable earphones are bound to elevate one’s music-listening experience even through the drone of your long-haul flight’s airplane engines.

The Retail Recommended Price for Galaxy Buds2 Pro is RM899.

For gaming contenders and home entertainment enthusiasts

If you know a loved one who is leveling up his or her gaming skills, the Odyssey Ark monitor is the perfect gift. As the world’s first 55-inch 1000R curved gaming screen, the Odyssey Ark provides you a completely new form factor to enjoy in-game graphics down to the finest pixel.

The huge rotatable display also enables the fastest reaction times with its 165Hz refresh rate and 1ms response time (GtG)[6]. It comes with the Ark Dial, an exclusive controller which helps gamers navigate to the Game Bar[7] and review in-game statistics without getting distracted.

The Retail Recommended Price for Odyssey Ark is RM13,999.

Nothing beats watching the latest blockbuster movie in the comfort of your home. The Samsung Neo QLED 8K is the ultimate gift for movie and TV buffs alike with its ultrafine contrast in 8K quality with immense depth and sharpness provided by the upscaling technology of the Neural Quantum Processor 8K[8]. Watch content displayed to your liking with the Auto Rotating Stand or Wall Mount[9], that allows you to rotate the TV horizontally and vertically as you switch from viewing the latest movies to trending social media videos.

The Retail Recommended Price for Samsung Neo QLED 8K starts from RM12,499 to RM49,999.

For new homeowners 

Have a special someone who’s about to own a home for the first time? Functional and efficient gifts can help them or even yourself, ring in the new year with confidence.

Give the gift of clean clothes with minimal laundry care, with Samsung’s Bespoke AirDresser. Equipped with JetSteam to eliminate 99.9% of bacteria and viruses[10] and Deodorizing filter to effectively remove common odors[11], the Bespoke AirDresser is a handy addition to any homemaker’s arsenal.

The Retail Recommended Price for Bespoke AirDresser is RM8,799.

For those who are still working remotely and spending more time at home, you might want to pick up the Bespoke Jet Cordless Stick Vacuum to step up your cleaning routine. After using its 210W suction power[12] and a lightweight design to clean your space quickly, the All-in-one Clean Station grants you an integrated and hassle-free way to store, charge and empty[13] the Bespoke Jet before your next clean up.

The Retail Recommended Price for Bespoke Jet Cordless Stick Vacuum is RM3,899.

For aspiring high performers

2023 might be your year to conquer every resolution – from productivity to health goals – and Samsung’s smartphones, displays and wearable devices have got you covered.

The new Galaxy Z Fold4 is a multi-tasking powerhouse that’s perfect for high performers. Get PC-like functionality with its Taskbar[14] and simple swipe gestures[15] to instantly switch full-screen apps to pop-up windows or split your screen in half. Unfold your way to better writing, note-taking, and drawing experiences with the S Pen[16], which can be carried with the upgraded Standing Cover[17] as a compact addition to your Galaxy Z Fold4.

The Retail Recommended Price for Galaxy Z Fold4 starts from RM6,799 to RM8,299.

Do you know of a loved one who needs a better monitor at home for more seamless work and play? The Smart Monitor M8 enables you to watch, play and live in style with its new Workmode[18] that allows you to remotely access another PC and even connect to Samsung mobile devices with Samsung DeX[19] for seamless working. Master hybrid working with its SlimFit camera’s tilt functionality that helps you look your best in every meeting.

The Retail Recommended Price for Smart Monitor M8 is RM3,488.

Prioritizing your health while being busy is no easy task, but it can be achieved with the latest Galaxy Watch5 Series. Samsung’s new smart watch features comprehensive health metrics, including sleep monitoring[20] and body composition measurement[21], alongside a cutting-edge BioActive sensor technology[22] to monitor your heart rate, blood oxygen and even your stress levels in-depth.

The Retail Recommended Price for Galaxy Watch5 Series is RM1,199.

For party planners

Finally, who does not love a good home party? These gift ideas are perfect for livewires and party planners!

Build your own home theatre powered by Samsung’s portable yet powerful Freestyle, which can be placed anywhere with its 180˚ Dynamic Angle, while projecting screens from 30 inches up to an incredible 100 inches. Host your friends and family to an immersive audio experience from wherever they’re sitting, thanks to the Freestyle’s omni-directional sound, powered by its 360-degree speaker.

The Retail Recommended Price for The Freestyle is RM4,999.

You can’t host a party without food and drinks. From cooling down beverages to storing food and desserts, the Bespoke Refrigerator combines form and function to elevate every hosting experience. Tailor your fridge to host gatherings with the seamless integration of multiple refrigeration modules. From a 1-Door Fridge or Bottom Mount Freezer choose and combine the best configuration of modules to make your day-to-day refrigerator ready for any occasion. Finally, you can customize the Bespoke Refrigerator with different colors and finishes[23] to add life to any kitchen and party.

The Retail Recommended Price for Bespoke Refrigerator 1-Door and Bottom Mount Freezer (BMF) is RM5,499 each.

[1] Compared to Galaxy Z Flip3 5G.

[2] Available colors may vary by market, carrier and retailer.

[3] Customers can choose frame options of Black, Silver, or Gold and front and back colors of Yellow, White, Navy, Khaki or Red.

[4] Available only on Samsung Galaxy smartphones and tablets with Android One UI version 3.1 or later. 360 Audio and head tracking support may vary depending on the application and content. Enhanced head tracking and Direct Multi-channel is supported with Android One UI version 4.1.1 or later.

[5] Requires Voice Detect function to be turned on under settings on the Galaxy Wearable application.

[6] Gray to Gray. A unit of measurement of pixel speed. Used to measure the response time of gaming monitors.

[7] Game Bar supports PC & console gaming but does not support the Samsung Gaming Hub.

[8] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[9] The Auto Rotating Stand and the Auto Rotating Wall Mount are sold separately. Please refer to the product detail page of the Auto Rotating Stand and the Auto Rotating Wall Mount to check for compatibility.

[10] Based on testing by Intertek: 1) Eliminates 99.9% of viruses, including Influenza B, Norovirus (Murine Norovirus), Rhinovirus (Human Rhinovirus), Hepatitis A (Human hepatitis A), Rotavirus (Porcine Rotavirus) and enterovirus (Porcine enterovirus). 2) Eliminates 99.9% of bacteria such as Staphylococcus aureus, E. coli, MRSA, Streptococcus pneumoniae, Legionella pneumophilia, Pseudomonas aeruginosa, klebsiella pneumoniae, Corynebacterium diphtheriae, and Enterococcus faecalis. 3) Kills 100% of house dust mites. Based on testing by Korea University, College of Pharmacy: Eliminates 99.9% of viruses, including Influenza A, Coronavirus (Porcine epidemic diarrhea virus (PEDV)), Adenovirus (Infectious canine hepatitis), and Herpes (Infectious Bovine Rhinotracheitis).

[11] Based on testing by Intertek: Eliminates 99% of Iso-Valeric acid: sweat, 4-Ethenyl pyridine: tobacco, Valeraldehyde: roasting meat, and Tetrachloroethylene: dry cleaning. Testing for Iso-Valeric acid and 4-Ethenyl pyridine based on KS K0891 Standard. Results may vary depending on the actual usage conditions.

[12] Suction tested based on the IEC62885-2 Cl. 5.8 standard, tested at the inlet of the non-motorised tool, using Jet mode. Based on SLG Prüf- und Zertifizierungs GmbH tests

[13] Results may vary depending on individual use. Dust and hair stuck inside the grille may not be removed with a single cycle.

[14] Taskbar feature supported on the main screen only.

[15] Requires activation of Labs in Settings.

[16] S Pen sold separately. Only Z Fold4 Main Screen has S Pen capability. Compatible only with the S Pen Fold Edition and S Pen Pro. All other S Pens or stylus pens not designed for Z Fold4(including those by other manufacturers) may damage the screen.

[17] S Pen Fold Edition is included in the Standing Cover with Pen case. Accessories sold separately.

[18] Windows 10 Pro, Mac OS 10.5, or higher, and compatible network settings are required for this feature.

[19] Wireless DeX supported on selected Galaxy, Note, and Tab devices.

[20] Sleep features are intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment of any medical condition or sleep disorder. The measurements are for your personal reference only. Please consult a medical professional for advice.

[21] Intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment, monitoring or management of any medical condition or disease. Any health-related information accessed through the device and/or application should not be treated as medical advice. Users should seek any medical advice from a physician. Do not measure your body composition if you have an implanted pacemaker or other implanted medical devices. Do not measure your body composition if you are pregnant. Measurement results may not be accurate if you are under 20 years old.

[22] These features are intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, or treatment of any medical condition or disease. Availability of these features may vary by market or device. Requires Galaxy smartphone with Android 8.0 or later, 1.5GB RAM or more and the latest version of the Samsung Health app (version 6.22 or later).

[23] Materials include Satin Glass and Glam Glass. Door colour options include Satin Gray, Satin Sky Blue, Glam Navy, Glam Pink, Glam White, Clean Peach and Clean Vanilla. More colours may be available later. Panel colour availability for each model varies by region.

After a two-year hiatus, Europe’s biggest home appliances trade show is back and better than ever. IFA 2022 took place offline on September 2 in Berlin, Germany, where Samsung Electronics showcased its latest lineup in the Samsung Town exhibition hall. With various zones, such as the SmartThings Life Zone and Everyday Sustainability Zone, visitors could experience the latest products in visual display, home appliances, mobile and memory categories.

Samsung Newsroom takes you to the scene of Samsung Town in this three-story series. In this first story, we’ll cover Samsung’s eco-conscious efforts for sustainable daily lives. In the second story, we’ll share the integrated connected experience enabled by SmartThings Home Life. In the third story, we’ll give you a tour of Samsung’s latest products in the exhibition hall — making you feel as if you are actually there.

IFA 2022’s Samsung Town brought excited visitors together to experience Samsung Electronics’ latest products.

At the event, you can find the European Bespoke Home series, Bespoke Infinite lineup, premium high-definition screens including the Micro LED and Odyssey Ark and an upgraded mobile lineup including the Galaxy Z Flip4, Z Fold4, Watch5 and more. Let’s explore the Samsung Town exhibition space at IFA 2022, filled with Samsung’s newest products, interactive exhibits and more through the photos below.

▲ Samsung showcased the Bespoke Home lineup at its Samsung Town exhibit at IFA 2022.

▲ The Bespoke Home lineup helps consumers personalize their kitchen’s interior design by allowing them to select the color and materials based on their preferences. At this year’s IFA, you can find the Bespoke Kitchen Package that displays induction cooking, a dishwasher, oven and more, on top of the Bespoke Home series that features a new washer and dryer.

▲ The Bespoke Jet features a Digital Inverter Motor, providing strong durability and suction power.

▲ Experience the high-quality 990 PRO SSD, optimal for gaming and other intensive graphics work. The 990 PRO offers enhanced functionality for gaming, 4K and 8K high resolution videos, 3D rendering, data analysis and more for situations that require super-high data processing work, all thanks to improved speed and high power efficiency.

▲ An overview of Samsung’s visual display exhibition. Visitors were captivated by the Odyssey Ark gaming screen, Neo QLED 8K, Micro LED at the booth.

▲ Visitors tried out the many functions of The Freestyle, a portable screen. The Freestyle, able to freely rotate 180 degrees, can create an ideal screen size with the Easy Set Up function. Simply place the device anywhere and the Freestyle adjusts the focus and keystone automatically.

▲ The Frame, a lifestyle TV, showcases top-tier, 4K ultra high resolution screen quality,^[1] powered by Quantum Dot technology. The Frame is equipped with Matte Display, which enhances viewing experiences with reduced reflections, offering realistic picture quality regardless of the lighting conditions.

▲ Odyssey Ark, a new gaming screen, offers an immersive experience, captivating visitors’ attention.

▲ Samsung’s Neo QLED 8K provides the best resolution and most vivid picture quality in the industry, but also offers optimized gaming functions for users.

▲ The booth also featured Samsung’s full lineup of mobile devices and wearables. Visitors could experience and try out the new mobile products unveiled at Galaxy Unpacked in August such as the Galaxy Z Flip4, Z Fold4, Watch5, Watch5 Pro, Buds 2 and more.

^[1] 32-inch model offers FHD screen quality.

(From left to right) Vacuum engineers Hun Kang, Yoonkyung Cho, Jongkuk Lim and Daon Lee pose with the Bespoke Jet and its All-in-One Clean Station, Samsung’s latest innovative cordless vacuum that they helped bring to life.

Offering a powerful end-to-end clean with an All-in-One Clean Station, Samsung Electronics’ Bespoke Jet vacuum makes tidying up the house as easy as can be.

To learn more about how Samsung optimized the feature-packed vacuum to cater to consumers’ evolving needs, Samsung Newsroom spoke to  vacuum cleaner engineer, and project leader Jongkuk Lim and his team who were in charge of the appliance’s development. Read on to find out all you need to know about Samsung’s inspiration for the Bespoke Jet and the innovative technologies that brought the device to life.

Putting Consumers’ Needs First

Jongkuk Lim shares his team’s insights that show that today’s consumers increasingly prioritize hygiene and weight as key aspects of their cordless vacuum experience.

Recently, as people around the world have begun to spend more time at home, they’ve started to place more focus on keeping their living spaces clean. This has led to increased interest in stick vacuum cleaners that are both powerful and easy to use. As Lim explained, performance and ease of use were just two of the many factors that Samsung considered when refining the Bespoke Jet design.

“Markets around the world are quickly shifting from corded vacuum cleaners to a cordless robot or stick vacuums, which help reduce manual labor,” said Lim. “Because many homes outside of Korea are carpeted and have pets, it is essential for stick vacuums to offer excellent performance regardless of the type of flooring, and a sufficiently long battery time to cover the entire house. These are the most basic yet important consumer needs.”

That difference between homes in Samsung’s native Korea and those abroad underlines the importance of tailoring appliances to meet a wide range of consumer needs. As Lim noted, when developing the Bespoke Jet, Samsung prioritized cleaning performance and runtime while also ensuring that the device would deliver on two key aspects of vacuum design that are becoming increasingly important to today’s consumers: hygiene and weight.

“Korean consumers are largely satisfied with suction power, brushes and battery performance, but what sets them apart from other consumers is that they are very sensitive about vacuum weight,” said Lim. “They prefer strong yet lightweight vacuums.”

The Bespoke Jet’Multi-layered Filtration System traps up to 99.9999% of dust particles.

With consumers at home and abroad showing increased interest in hygiene due to COVID-19, Samsung equipped the Bespoke Jet with a Multi-layered Filtration System that traps up to 99.9999% of dust particles[1]. As air is sucked in, the main cyclone separates large dust particles, which are picked up in a metal mesh grille filter. Samsung’s patented Jet Cyclone and micro filter then catch fine dust particles. Finally, a fine dust filter traps micro dust[2] that can easily escape.

To illustrate how the Bespoke Jet caters to regional differences, vacuum development team member, Hun Kang noted how people in certain countries are accustomed to wearing shoes at home, while others take them off. “Those who live in countries where people are expected to take their shoes off inside often live in houses with wooden floors,” said Kang. “We generally see high demand in these countries for wet mops.”

To meet their needs, Kang added, the Bespoke Jet comes with the Spray Spinning Sweeper[3]. Its antibacterial mop pads are reusable, and it enables users to manually spray as much water as they want without worrying about the mop pads drying out.

Hygiene Is King

When designing the Bespoke Jet, Samsung paid particularly close attention to details and features that would deliver a powerful and hygienic clean. This commitment to cleanliness is reflected in features like the vacuum’s All-in-One Clean Station, which automatically empties the dustbin. As team member Daon Lee explained, this convenient feature is becoming increasingly more important.

Jongkuk Lim introduces the Bespoke Jet’s powerful All-in-One Clean Station.

“A few years ago, only a handful of robot vacuum cleaners could automatically empty their dustbin,” said Lee. “However, since the introduction of the Samsung Jet Clean Station, this capability has become a core function of vacuum cleaners, including stick models. With the growing need for hygienic products, being able to automatically empty the dustbin is no longer a ‘bonus’ for vacuums; it’s a key purchasing factor.”

The All-in-One Clean Station automatically charges and empties the dustbin of the Bespoke Jet when docked for utmost convenience.

When the Bespoke Jet is docked, the All-in-One Clean Station automatically begins charging the device and empties the dustbin so users don’t have to. When emptying the dustbin, Samsung’s innovative Air Pulse technology[4] utilizes strong air pressure to prevent fine dust particles from scattering in the air, keeping living spaces clean and hygienic.

Lightweight Yet Powerful

Suction power was another key consideration for Lim and his team. The enhancements the team introduced in the new model maximize suction power by amplifying efficiency.

“The Bespoke Jet is equipped with a more advanced Digital Inverter Motor that is faster, smaller and more efficient than a typical motor, and also has a longer-lasting battery life,” said Lim. “This lighter motor produces incredible suction power. It’s capable of rotating at up to 135,000rpm, which is a significant improvement over the previous model’s maximum speed of 110,000rpm.”

The vacuum’s suction power is bolstered by Jet Cyclone technology. Equipped with 27 air holes that minimize suction loss, the feature’s high-efficiency multi-cyclone structure creates an optimal air path that reduces air resistance around the dustbin and hygienically traps fine dust particles sucked into the vacuum.

Lim also shed some light on how Samsung complemented the Bespoke Jet’s powerful innovations with a lightweight design that sets a new standard for stick vacuums to follow. “At just 2.44kg, the upgraded Bespoke Jet boasts the lightest weight in its class, thanks to its high-performance, extremely lightweight motor that was developed through close collaboration between Samsung’s motor development team and others,” said Lim. “We also reduced the diameter of a drum inside the Slim Action Brush from 62mm to 44mm to make the brush even lighter and reduce wrist fatigue while cleaning.”

The Bespoke Jet’s innovative internal design makes the device lighter than ever before for more comfortable cleaning experiences.

Convenient Cleaning

Samsung went to great lengths to equip the Bespoke Jet with an eye-catching design which are both sleek and intuitive. The result of the team’s hard work is a vacuum that not only blends seamlessly with consumers’ décor, but also features key enhancements that maximize convenience.

As Lim explained, enhancing the vacuum’s form required careful coordination with Samsung’s design team to explore how to offer users more convenience while maintaining the device’s elegant aesthetic. “Through a series of discussions with the design team, we were able to come up with the All-in-One Clean Station, which can hold the stick cleaner without a separate cradle,” said Lim. “This enables the vacuum to look much sleeker while also taking up less space.

Yoonkyung Cho shares the process of trial-and-error the team went through to develop the most optimal brush design for the Bespoke Jet.

Other convenience-focused enhancements included the decision to add a soft roller to the Jet Dual Brush to pick up large dust particles from hard floors, and equip the vacuum with an intuitive LCD display and a long-lasting detachable battery. For the soft roller, team member Yoonkyung Cho explained: “We created several mockups in different styles to develop the most optimal design that would allow the front part of the brush to move in a natural way.

The Bespoke Jet’s intuitive digital LCD display provides users with all the information they need at a glance.

“The intuitive digital LCD display allows users to monitor key indicators such as runtime for each mode, charging time, maintenance and repair instructions for easy control and management, while the lightweight detachable battery guarantees up to 120 minutes of runtime,” noted Cho. “This means that users no longer need to worry about their vacuum’s battery running out while cleaning.”

Yoonkyung Cho showcases the Bespoke Jet’s portable and easy-to-use design.

Certified Performance

The Bespoke Jet has been recognized by various globally-respected testing and certification agencies for its excellent performance in trapping fine dust and allergens, including Germany’s SLG Prüf- und Zertifizierungs GmbH and the British Allergy Foundation (BAF).

The vacuum received the former’s highest five-star rating for trapping 99.999% of fine dust between 0.5-4.2㎛ in size, and was recognized by the latter for reducing exposure to allergens. In addition, the Clean Station is certified by Underwriters Laboratories (UL) for reducing dust emissions by up to 400 times when the dustbin is emptied.

Lim noted that the pandemic complicated the vacuum’s development process, but the team couldn’t be happier with the final result.

“Working from home was not easy,” said Lim. “However, despite the challenges posed by the pandemic, which limited our development activities, each of our team members worked hard towards a common goal. I am thankful to all of them for developing such a wonderful product that eventually received such excellent evaluations from external organizations.”

Innovating For Consumers

Daon Lee shares insights into the innovative journey the Bespoke Jet has gone on so far.

In previous years, the cordless vacuum cleaner market has been primarily focused on product specifications, such as suction, running time and device weight, but Samsung and Lim’s team have been innovating in this space with the introduction of the Clean Station in 2020. Since its introduction, the second most important buying factor in the Korean vacuum market is now the Clean Station, with a new emphasis having been placed on user convenience through the automatic emptying of the dustbin.

Going forward, the team’s focus has shifted from mechanical engineering to ergonomics in product design. “We plan to explore and develop new technologies and novel functionalities throughout the entire vacuum use process, from the very start of cleaning to the storing of the device,” noted Lim. “We will put our best foot forward to genuinely surprise our customers and lead rapid development in the vacuum cleaner market.”

With hygiene-forward lifestyles now here to stay, Lim and his team have a clear idea of what the future development of the Bespoke Jet and other vacuum products should look like. “My ambition is to provide the most optimal cleaning solutions based on consumers’ lifestyles that analyze cleaning patterns with the help of AI technologies,” affirmed Lim.

Amidst ever-increasing competition in the global consumer electronics market, Samsung is seeking to become the world’s best vacuum maker through endless development of their core technologies to ensure optimized performance, improved hygiene functionality and optimized user convenience, all at the best possible quality.

[1] Tested internally based on IEC 62885-2, CL.5.11 using the Jet mode. Results may vary depending on actual usage.

[2] Refers to particles in the size range of 0.5 to 4.2µm.

[3] Brush and accessory options may vary by region.

[4] Tested based on IEC 62885-2, CL.5.11 by Samsung. Results may vary depending on actual usage.

Samsung Malaysia today announced the arrival of two colours for the BESPOKE Jet, Misty White and Woody Green. The cordless stick vacuum delivers a hygienic cleaning performance up to 99.999% like no other thanks to its multi-layered filtration system. It is also equipped with an all-in-one Clean Station that does all the dirty work for you. With this, you don’t have to worry about getting dust all over your hands when emptying the dustbin since it will be done automatically every time you dock your vacuum.

Each colourway comes with a different set of brush attachments. The BESPOKE Jet in Misty White – also known as BESPOKE Jet complete – comes with a Slim Action brush and Jet Dual brush. The new Slim Action brush makes it easier and more comfortable to clean around furniture even when space is limited between items while the Jet Dual brush is perfect for more powerful cleaning of your carpet. The BESPOKE Jet in Woody Green – also known as BESPOKE Jet complete extra – comes with an extra battery to give you up to two hours of use, perfect for homeowners with bigger living spaces.

If you have a hard time deciding, here’s a comparison between all three to ease your purchasing decision:

BESPOKE Jet
Colour
	Midnight Blue	Woody Green	Misty White
Alias	BESPOKE Jet premium	BESPOKE Jet complete extra	BESPOKE Jet complete
SKU	VS20A958F3B/ME	VS20A95943N/ME	VS20A95843W/ME
RRP	RM 3,899	RM4,399	RM3,699
In-box items:
·       Slim Action brush (hard floor)	Y	Y	Y
·       Spray Spinning Sweeper (mop)	Y	–	–
·       Jet Dual brush (carpet)	–	Y	Y
·       Accessories (Pet Tool, Crevice Tool, Combination Tool, Flex Tool)	Y	Y	Y
·       Extra Battery	–	Y	–

So, what are you waiting for? If you have been waiting for these colours to be available in Malaysia, Now is the time to get your hands on it! For more information on the BESPOKE Jet, please visit:

• Bespoke Jet complete: https://www.samsung.com/my/vacuum-cleaners/stick/vs9500al-vc-with-all-in-one-clean-station-white-vs20a95843w-me/

• Bespoke Jet complete+: https://www.samsung.com/my/vacuum-cleaners/stick/vs9500al-vc-with-all-in-one-clean-station-green-vs20a95943n-me/

• Bespoke Jet premium: https://www.samsung.com/my/vacuum-cleaners/stick/vs9500al-vc-with-all-in-one-clean-station-blue-vs20a958f3b-me/