As passions go, there is nothing quite like how e-sports. It is not only revolutionizing the world of competitive gaming, but also capturing the hearts and minds of millions worldwide.

With cutting-edge technology and innovation, Samsung is aiming to elevate every gamer’s experience, and is also a proud premium partner of the inaugural Olympics Esports Week, which gathered top gamers far and wide to compete on the international stage in Singapore from 22 to 25 June.

For everyone aspiring to be esports athletes, embark on the thrilling adventure of competitive gaming with Samsung’s gaming monitors that offer the ultimate immersive experience with best-in-class refresh rates and stunning visuals.

Multifunctional Experiences Await You

Make your everyday an epic adventure with Samsung’s ground-breaking Odyssey Ark, the world’s first 55-inch, 1000R curved gaming screen which engulfs your peripheral vision for next-level immersion.

Whether you are captain of a spaceship or flying a fighter jet, be transported straight into your favorite virtual world with the Odyssey Ark’s vertical Cockpit Mode[1] as you soak in impeccably detailed soundscapes generated by Sound Dome technology, powered by Dolby Atmos.

Unleash your inner gamer in fast-paced gaming titles that prioritize fast reflexes through the Odyssey Ark’s 165hz refresh rate, 1ms response time (GtG)[2] and Freesync Premium Pro. Then take your gaming arsenal to the next level with the Samsung Gaming Hub[3], to access a wide range of PC, console and even cloud games.

This personal gaming theatre then converts easily into an in-home cinema or your work or school companion with its split-to-fit multiscreen flexibility. Whether gaming, accessing built-in apps like YouTube, or browsing the internet and more all at once, the Multi View[4] feature allows the handy and flexible configuration of up to four screens with individual sizing and window placement.

Curved for Ultimate Immersion

Whether you are a gamer or just an everyday user looking for the best possible visual experience, the Odyssey OLED G9 is the monitor for you.

As the latest addition to the Odyssey line-up, the Odyssey OLED G9 1800R’s curved display provides a wider field of view and ultimate immersion into any gaming world. Get ready to be blown away by its remarkable visuals and smooth, responsive gameplay on a 32:9 aspect ratio, whether multiplayer gaming or for your favorite open-world virtual adventures.

AMD FreeSync Premium Pro further enhances the Odyssey OLED G9’s super smooth gameplay experience. With DisplayHDR True Black 400, the monitor delivers incredible details and vivid colors regardless of the game being played or the content the user is watching.

Be spoiled for choice outside of gaming with the Odyssey OLED G9’s built-in Smart Hub, that gives you access to popular streaming apps like Netflix, Hulu, and YouTube, a space-saving alternative to stream your favorite video content from the cloud instead of downloading them or committing to an additional set-top box[5].

Industry-Standard for the Serious Gaming Enthusiasts

As a gamer, your monitor makes all the difference in how you get in on all the action, make strategic decisions, and interact with other players.

The world’s first dual ultra-HD gaming monitor, the Odyssey Neo G9 Gaming Monitor, is your best bet to conquer every intense gaming session. Equipped with Quantum Matrix Technology, sit back and relax while its Quantum Mini LEDs create controlled brightness and perfect contrast in your choice game environment, enabling superior imaging from shadows to bright scenes.

Spark your senses with its 1000R curved 57-inch screen that unveils virtual worlds with unparalleled details in 7,680×2,160 resolution and a 32:9 aspect ratio in one screen for the first time. Then, follow the fastest action with its rapid 240Hz refresh rate and grey-to-grey 1ms response time, and seize victories in the most fast-paced games.

Eye strain and fatigue are things of the past when it comes to the Odyssey Neo G9 Gaming Monitor’s Samsung Matte Display that reduces light reflections and minimizes distractions, so you can game for hours.

Unlock a new era of gaming with Samsung’s exceptional range of monitors, from the Odyssey Ark or the Odyssey OLED G9 line-up today. Whatever your in-game needs, these cutting-edge displays are guaranteed to transport you right into virtual worlds and ignite your passion for gaming like never before.

[1] Screen should be manually rotated for cockpit mode.

[2] Gray to Gray. A unit of measurement of pixel speed. Used to measure the response time of gaming monitors.

[3] Samsung Gaming Hub and app is available in select countries only. Service and content availability may vary by region and partners.

[4] In Cockpit Mode, Multi View can show up to 3 screens on one display. Game Mode, VRR, and Cloud Game are not supported while in Multi View mode. Only one external input (including HDMI) and one mirrored device screen can be displayed. While in Multi View mode, refresh rates of up to 120Hz are supported for external inputs. To display in 9:16, vertical selection is required during initial setup.

[5] Internet connection required.

Some people do movie nights, others love binging their favourite soaps, while still others are addicted to scrolling clips on TikTok. Whatever it is you choose to watch, can’t argue that big screens are the best way to watch them.

The Galaxy Tab S7 FE is your go-to device for entertainment if size matters. The 12.4” ultra-large display[1] lets you get close to the action. Enjoy bright scenes in vivid colours that’s easy on the eyes in almost any light, at a resolution of 2560×1600.

Gaming is also a pleasure on the expansive display when you can place your fingers on the screen without blocking too much of the content. In addition, the Snapdragon 778G processor and 6GB of RAM, plus 5G connectivity, runs games smooth like butter without any lag, so you can ace every level and best your opponents every single time.

Sound is also a super important element of entertainment. Hear every subtle or booming detail in immersive Dolby Atmos surround sound with dual speakers tuned by AKG. To tune out every distraction and really dive into your show, especially outdoors, pair it with the Galaxy Buds2 Pro for Active Noise Cancellation.

Did we also mention the Galaxy Tab S7 FE has a second screen feature? This means you can continue enjoying your movie or game on full screen on the Tab, while doing something else on the other device. This comes in handy, especially if you’re stuck on a gaming level and need to check walkthroughs or tutorials on a separate screen… or if you’re following a cooking channel, and want to Google something about an ingredient being used in the recipe.

Coming in at 610g and with a slim form, the Galaxy Tab S7 FE is the one you’ll reach for due to its lightness and portability. Whether you’re lounging in bed, sitting in a café, or commuting to work, this tablet can be carried around easily for non-stop entertainment. Not to mention its large 10,090mAh battery[2] ensures that you can go for days before needing to recharge.

If you’ve been scouting for the ideal entertainment device, then come check out the Galaxy Tab S7 FE. They don’t call it a Fan Edition for nothing

Enjoy our Father’s Day promo today

Bring home a Galaxy Tab for the dad who loves his movies or gaming with Samsung’s Father’s Day promo and enjoy savings up to RM800! What’s more, you get a free 1-year[3] Viu Subscription worth RM99.90 when you purchase a Galaxy Tab S series.

Get it now: https://www.samsung.com/my/tablets/galaxy-tab-s/galaxy-tab-s7-fe-black-64gb-sm-t733nzkaxme/

[1] Measured diagonally as a full rectangle without accounting for the rounded corners. Actual viewable area is less due to the rounded corners.

[2] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 9,800mAh (Rated battery capacity). Actual battery life may vary depending on network environment, usage patterns and other factors.

[3] Free 1-year Viu subscription is available for Galaxy Tab S series only. Only applicable for non-Premium View members.

Samsung Malaysia Electronics introduces its new campaign with Maxis that entitles new Maxis Home Fibre users to own Samsung Neo QLED 4K from RM155 a month with zero upfront payment. This enables Samsung customer to secure the promotion when they sign up with a Maxis Home Fibre plan.

Recently launched Samsung Neo QLED 4K is packed with Quantum Matrix Technology that catches every detail enabled by accurate ultra-fine light control, a Neural Quantum Processor 4K for you to feel the full power of AI in 4K, the next level of Dolby Atmos experience with top channel speakers, and Smart Hub for you to discover your favorite movies, TV shows, games and ambient screens all in one place.

Now is the chance to be the first to take advantage of this offer and enjoy stunning images, and its minimal and sleek design will suit any homeowner that’s looking for style, performance, and versatility. It’ll be the perfect addition to your home for movie nights or when your family comes to visit!

The 75’’ Neo QLED 4K is available for purchase at a Retail Recommended Price of RM13,599. With a Maxis Home Fibre plan, customers can bring home the device by subscribing to Maxis Zerolution Contract to enjoy zero-interest instalment plan for either 36 or 24 months, all at a much lower rate. Not only that, you can receive Samsung Slim Fit Cam worth RM499 for free[1]! Offers valid from 25 May to 30 September 2023.

For more details on Samsung’s Neo QLED 4K, please visit: https://www.samsung.com/my/tvs/qled-tv/qn95c-75-inch-neo-qled-4k-smart-tv-qa75qn95cakxxm/

To learn more about the Maxis Home Fibre plan that paired with Samsung Neo QLED 4K, please visit: https://store.maxis.com.my/productdetails/category/homedevices/samsung/samsung-75-inch-qled-tv

[1] Terms & Conditions apply. While stocks last.

With the Galaxy Buds2 Pro to elevate your aural experience, here are ways to boost your well-being:

1. Meditate to ASMR and sounds of nature

Meditate or read a book, accompanied with the sounds of babbling brooks and chirping birds. The Galaxy Buds2 Pro’s 360 Audio feature elevates your listening experience to a more realistic dimension. Thanks to improved head tracking response, the sound moves with you, wherever you turn. From AMSR, ambient, nature and binaural beats, you will be able to pick up different sound frequencies that lowers the heart rate and deeply relaxes the body and mind.

2. Let loose with the music

When you’re in a bustling café or crowded mall, you can’t avoid the loud chattering around you. Instead of turning up the volume to damaging levels, turn on the intelligent Active Noise Cancellation (ANC) on the Galaxy Buds2 Pro, so that all you hear are the lilting melodies of your favourite crooner. Or use ANC to block out any noise just because. After all silence is golden.

3. Break out in dance and song

Dancing, aerobics, and working out also allow people to express themselves and let loose, releasing happy hormones like dopamine in the body. With its ergonomic design, the Galaxy Buds2 Pro gives you a comfortable and snug fit to move to the rhythm for hours, yes, even for these vigorous activities.

4. Immerse yourself in cinematic action

Part of what makes a movie so awesome is the aural experience, from the alternating E and F notes that made us shudder in Jaws, to the haunting melodies in Interstellar, to the immersive surround sound mix in Baby Driver to puts us on the edge of our seats. With Dolby Atmos, movies and music move around you in a way that can’t be achieved with standard sound. An immersive soundscape free from simple left or right channels surround you in details with direction.

5. Staying connected with your loved ones

With the Galaxy Buds2 Pro, you’ll get voice calls that are as clear having as face-to-face conversations, using AI-based voice extraction. It will feel like your loved ones are right in front of you, while you swap stories. Meanwhile, you can Buds Together to the same tunes with your friends when you to connect more than one Galaxy Buds2 Pro to a single Galaxy device simultaneously.

Make the Galaxy Buds2 Pro a part of your journey to mental wellness today! Learn more about it at:

https://news.samsung.com/my/music-galaxy-buds2-where-your-passions-meet-excellence

Purchase the Galaxy Buds2 Pro today and enjoy a rebate of RM200 at https://www.samsung.com/my/offer/im/parents-day-2023/wearables/

When it comes to entertainment, the bigger, the better! Experience life on the big screen with the Galaxy Tab S7 FE’s 12.4” display[1] and soak in the immersive sights and sounds. Feast your eyes on vibrant colours and details that shine, while treating your ears to incredible audio by AKG, with dual speakers and Dolby Atmos that transport you right to the middle of all the action.

Seeing and hearing are believing, so is feeling. Feel the power of smooth and fast gaming and streaming on the Galaxy Tab S7 FE, which comes with the high-performing Snapdragon 778G chipset. Equipped with a huge battery[2] to take on your busiest days, let hours and hours of movie marathons, browsing, or work go by before needing to recharge.

The tablet can also be your second screen function, which provides a full page view in portrait or landscape mode! Movie marathons and gaming on the tablet is definitely better than your phone or PC with the bigger better screen and holistic sound quality.

Finally, unleash your inner creator using the S Pen – from tidy handwriting to fancy penmanship, from drawing on Clip Studio Paint to designing marketing materials or presentations. With low latency, magnetic snap on the side for easy carrying, it’s practically no work to do work.

Enjoy Raya rebates[3] of up to RM800 when you purchase the Galaxy Tab S7 FE, Galaxy Tab S8 Series, and Galaxy A7 Lite from now until 10 May 2023. Additionally, get FREE 1 year Viu subscription when you purchase the Galaxy Tab S Series.

Enjoy Raya rebates on Galaxy Tabs³:

Shop at any of these participating stores, including Samsung Experience Stores, Samsung Authorised Retailers, Samsung Online Store, as well as Samsung Flagship Stores on Shopee and Lazada.

To learn more about the promo, go to: https://www.samsung.com/my/offer/2023-impian-raya-bersama/mobile/tablet/

For more information about the Galaxy Tab S7 FE, head over to: https://www.samsung.com/my/tablets/galaxy-tab-s/galaxy-tab-s7-fe-black-128gb-sm-t733nzkexme/

[1] Measured diagonally as a full rectangle without accounting for the rounded corners. Actual viewable area is less due to the rounded corners.

[2] Actual battery life varies by network environment, features and apps used, frequency of calls and messages, number of times charged, and many other factors.

[3] The Promotional Products are on a first come first served basis, and while stocks last. Samsung reserves the right to suspend or terminate or cancel the Promotion or change the Promotional Products anytime without any prior notice.

Samsung Electronics has been recognized as a leader in the global soundbar market, according to the market research firm, FutureSource Consulting. A newly released report published on February 28 notes that Samsung topped the soundbar market for the ninth year in a row, commanding 20.2% in market share and accounting for 18.4% of the industry sales volume in 2022.

Samsung soundbars, including the premium Q-series lineup, are expertly crafted and fine-tuned for powerful and immersive sound quality, enhanced compatibility with TVs, and sleek and modern design. Features such as SpaceFit Sound have been praised by customers and reviewers for calibrating sounds to fit the acoustic properties of each space for tailor-made sound experiences.

In fact, Samsung soundbars have impressed industry experts and reviewers, with outlets such as AVForums selecting the HW-Q990B as the “Best in Class” Award winner for 2022 and Newsweek commenting that the HW-S800B “delivers impressive room-filling sound” in such a compact form.

This year Samsung is taking its soundbar lineup to the next level with captivating cinematic sounds and premium audio features to win the hearts of consumers and home theater enthusiasts.

HW-Q990C

Samsung’s HW-Q990C is a flagship Q-series soundbar with an impressive 11.1.4-channel setup and Dolby Atmos audio. It comes with the latest Q-Symphony 3.0 feature, which analyzes and processes voice channels and audio elements to deliver perfectly synchronized audio using every speaker in both the TV and the soundbar. It also comes with SpaceFit Sound Pro, which calibrates sounds to match the acoustic properties of each space, and Game Mode Pro, which optimizes sounds by game genres for added realism when played through Samsung Gaming Hub.

“Samsung is committed to providing our customers with an industry-leading home entertainment experience that meets the evolving needs of our customers,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “Samsung soundbars are the perfect immersive match for Samsung TVs, exemplifying the pinnacle of cinematic sound with smart audio features and enhanced connectivity.”

According to Futuresource, the global soundbar market, which has been showing steady growth of about 5.7% over the past three years, recorded 23.16 million units in sales in 2022 and is expected to reach 26 million in sales by 2025.

For more information, please visit https://www.samsung.com.

Tech is supposed to solve your problems, not add to it. But sometimes the little nuisances can get on your nerves. That’s why Samsung invented Modes & Routines – to take care of the little things, so you don’t have to.

Modes & Routines is a clever tool that automates your phone based on the “If This Then That” (IFTTT) principle. You can set highly personalised actions and outcomes, adapting it to your daily habits and routines. This way, you don’t have to constantly fiddle with your phone settings anymore. Activate this life hack on your Galaxy A54 5G and Galaxy A34 5G now and experience awesome automation Awe-Day!

If: You’re driving

Then: Run music and map

When you get in your car, Driving mode is activated and can automatically run music apps to entertain you during your drive, or maps to guide you to your destination. You can set it to automatically reject calls with a message saying you’ll get back to the caller later. This mode keeps you safe on the road.

If: You open reading apps or web browser

Then: Activate eye comfort shield

Blue light is bad, bad, bad. Set a Routine to turn on eye comfort shield when you’re running reading apps or web browser.

If: You’re watching a movie or gaming

Then: Set specific resolution and refresh rate

Similarly, you can predefine video streaming or gaming apps to run at a specific resolution and refresh rate (60Hz or 120Hz), or at certain brightness levels to your liking. That way, you’ll have the best movie or gaming experience on your phone.

If: You are in a virtual meeting

Then: Set screen to stay awake the whole time

During a virtual meeting or when you’re following a workout on an app, you can’t be keeping your finger on your phone screen the whole time like a hostage in a Twister game. Set the screen to never time out while specific are apps open. You can also set other conditions to trigger this Routine, like if your battery percentage is still high.

If: You are at work, home, or outdoors  

Then: Change your Sound settings

Let Modes & Routines automatically set your Sound settings to silent at work, ring at home, and ring at the loudest volume plus vibrate when you’re outdoors. All you have to do is set your location as a condition, so that the phone can detect where you are and what you want.

If: Your Wi-Fi signal is weak

Then: Switch to mobile data

When you’re in a Wi-Fi dead zone or leaving your home, automatically switch to mobile data. You can also switcheroo from mobile data to Wi-Fi when you are running certain apps that use up a lot of GB.

If: A specific contact calls or texts

Then: Set special light effects

Choose multicolour glow, echo and spotlight special light effects, which easily catches your eye when you get incoming calls and messages from specific contacts. This is super useful when your phone is lying on your work desk on Silent mode.

If: You want to enjoy awesome sound effects

Then: Create sound profiles for different speakers

Whether your phone is connected to Galaxy Buds, wired headphones, car stereo, home theatre system, or portable speakers, you can create different Sound profiles for each. For example, you can set separate volume levels, equaliser settings, and activate Dolby Atmos for the different devices.

Betcha never knew about these awesome ways to automate and simplify your life. Modes & Routines is one of the many Galaxy Experiences you can enjoy on the versatile and affordable Galaxy A series. Switch to the Galaxy A54 5G and Galaxy A34 5G and experiment with Modes & Routines awe-day!

Get the Galaxy A54 5G | Galaxy A34 5G in stores

Starting 7 April 2023, you can get your hands on the Galaxy A54 5G and Galaxy A34 5G at any Samsung Experience Stores, Samsung Authorised Retailers, Samsung Online Store and Samsung Brand Stores on Shopee and Lazada.

*Including 8GB RAM Plus.

Those who purchase these models from now until 30 April 2023 can enjoy these awesome deals:

• Get a free casing[1] and a 2-Year Warranty[2] when you purchase either the Galaxy A54 5G or Galaxy A34 5G.
• Enjoy 30% purchase-with-purchase on a travel adapter[3] when you purchase the Galaxy A54 5G, Galaxy A34 5G, Galaxy A14 LTE, or Galaxy A14 5G.
• Get the Galaxy Buds2 at only RM149 with the 70% purchase-with-purchase deal when you buy the Galaxy A54 5G[4].

Ready to make a new friend? Check out the Galaxy A series today:

• Samsung Galaxy A54 5G: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a54-5g-green-256gb-sm-a546elgdxme
• Samsung Galaxy A34 5G: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a34-5g-silver-256gb-sm-a346ezsexme

[1] Galaxy A34 5G Card Slot Cover (EF-OA346TBEGWW) and Galaxy A54 5G Silicone Cover (EF-PA546TBEGWW). On a first-come-first-served basis and while stocks last. Terms and conditions apply.

[2] Standard 1 Year + 1 Year extension of warranty. Samsung reserves the right, in its sole discretion, to change, modify, update, add, discontinue, remove, revise, delete or otherwise change any portions of the terms and conditions.

[3] Customers are entitled to purchase one (1) unit of selected travel adapter when they purchase participating models. On a first-come-first-served basis and while stocks last. Terms and conditions apply.

[4] Customers are entitled to purchase one (1) unit of Galaxy Buds2 when they purchase the Galaxy A54 5G. On a first-come-first-served basis and while stocks last. Terms and conditions apply.

Samsung Electronics today unveiled its 2023 TV lineup of Neo QLED 8K, Samsung OLED, sound devices and monitors at its Unbox & Discover virtual livestream, showcasing the latest innovations in smart connectivity, sustainability initiatives, premium viewing, and gaming experiences. This year’s lineup focuses on enhancing the user experience by making complex technologies more intuitive and seamlessly integrated into people’s lives, while delivering impeccable picture and sound quality consumers expect from Samsung screens.

Vice Chairman Jong-Hee (JH) Han underscores Samsung’s commitment to calm tech and sustainability initiatives at Unbox & Discover 2023

“At Samsung, we understand that technology should empower and enhance people’s lives, not complicate them,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of DX (Device eXperience) Division at Samsung Electronics. “By choosing Samsung, consumers can expect to experience an unparalleled level of wow factors, all while participating in eco-conscious practices for a sustainable future.”

1 – Solutions for Your Tailormade Life: Five Foundations of SmartThings

In his opening remarks, JH Han underscored the company’s commitment to calm tech and innovation, providing consumers with the latest technologies that make life better. In particular, he introduced five core foundations of SmartThings, which aims to provide increased convenience when setting up their smart homes.

• Instant Connection: SmartThings enables users to easily connect their devices in just one step, allowing them to enjoy the synergy created by Samsung devices more easily.
• Automated Connection: SmartThings automatically connects devices, like TVs or smartphones, with other Samsung devices such as the air conditioner, dryer, refrigerator, and washer, eliminating the need for manual setup.
• Hub Everywhere: The IoT hub is built into various Samsung products, including Samsung Smart TVs, making IoT setup a breeze.
• Expansive Compatibility: SmartThings goes beyond just the Samsung ecosystem, enabling devices from any brand to work seamlessly together thanks to the Home Connectivity Alliance and the international IoT communication standard, MATTER.
• Security: With CC EAL 6+ certification, the new Samsung Knox Vault hardware chip encrypts all information from connected devices, ensuring the highest level of security and offering peace of mind for users.

Understanding consumers have diverse technology ecosystems in their homes, Samsung helped form the Home Connectivity Alliance so all users’ favorite devices can work together regardless of brand. And in the name of true connectivity, Samsung is also paving the way for smarter homes with support for MATTER, an international IoT communication standard with more than 220 global companies involved.

Thanks to this collaborative mindset and these five foundations, users can build a network of connected devices that makes their home smarter and their lives easier.

2 – Putting People and Planet at the Center: Everyday Sustainability and Relumino

Samsung is committed to delivering innovative calm tech and eco-conscious practices that make life easier and better for its users. At every stage of the product lifecycle, from product sourcing to production, distribution, use and recycling, Samsung puts sustainability first, utilizing various technologies to create sustainable products that contribute to building a healthier planet for future generations.

• Samsung is leading the way with three innovative approaches to sustainability: Turning CO2 into recycled materials, using fewer materials, and upcycling products and packaging. Samsung’s 2023 TVs, monitors, and remote controls use recycled resin made of at least 50% recycled materials.[1] In addition, Samsung has made significant efforts to ensure it is offering sustainable packaging from the box to all the wrapping inside.
• Samsung has also developed AI Energy Mode that helps users monitor energy consumption and usage patterns, putting them in control of themselves. AI Energy Mode feature even analyzes the content playing on the screen to reduce power consumption without distracting from the content.
• Samsung’s third generations SolarCell Remote uses fewer materials and is more compact. It is also free of licensing, allowing any manufacturer to join Samsung on the journey in making the world a more eco-conscious place.

Samsung also underscored its commitment to creating a better, more inclusive viewing experience for all with its latest Relumino mode. Relumino mode is designed to help people with visual impairments watch content more easily and has been awarded with the 2023 CES Innovation Award.[2]

By choosing Samsung, users can enjoy cutting-edge technology while taking part in sustainable and inclusive practices that align with core values of ESG.

3 – More Choice with Premium Screens: Neo QLED 8K and Samsung OLED

At Unbox & Discover 2023, Samsung unveiled products and features designed to delivering innovative 8K experiences. The QN900C sits at the top of Samsung’s premium Neo QLED 8K lineup and is a standout model in the premium TV category. With groundbreaking technologies like Auto HDR Remastering and 8K AI upscaling, the QN900C is impressing industry experts and reviewers alike. Outlets such as TechRadar even commented: “There were many moments while viewing when I silently uttered ‘wow,’ and that’s certainly not something I find myself doing with every TV I test.”

From true-to-life picture quality to immersive audio, Samsung has once again set the bar high with its Neo QLED 8K. The company also added a 98-inch model to its Neo QLED 8K lineup, providing immaculate color reproduction and lifelike level of details in a scale that offers true cinematic experience. It offers upgraded sound with Dolby Atmos and Q-Symphony 3.0 to further envelope viewers in every single scene.

Additionally, Samsung spoke to its efforts in expanding the 8K ecosystem by working closely with various partners, including the 8K Association. Together, Samsung is introducing more ways to enjoy native 8K content than ever before.

Samsung also highlighted its 2023 Samsung OLED lineup, which offers immaculate color accuracy through Neural Quantum Processor 4K’s perceptional color mapping – making Samsung OLED the “World’s First Pantone-Validated HDR OLED.”[3]

In fact, Samsung OLED boasts true blacks and stunningly natural pictures with perfect contrast and color expression. The S95C features Samsung’s signature Infinity One design, and the LaserSlim design of the S90C model add a touch of sophisticated metal finish.

4 – Putting Gaming at the Forefront with Gaming TVs and Monitors

Premium screens, from Neo QLED 8K to OLED and beyond, not only bring video and photo content to life in ultra-high resolution but can also bring screen experiences like gaming to a whole new level. Gaming on a 98-inch Neo QLED 8K provides an incomparable level of immersive gameplay, from the large screen to high-performance graphic cards that support 8K resolution at fast pace.

For 2023, Samsung unveiled the Odyssey Neo G9, the world’s first dual UHD resolution monitor, and the Odyssey Ark, a 55-inch curved screen with a powerful sound system and multitasking capabilities. The new 2023 Odyssey models will be available in 2H in 57-inch Odyssey Neo G9 and the 49-inch Odyssey OLED G9, providing unrivaled picture quality and user experience.

Incorporating valuable feedback from thousands of gamers, Samsung also upgraded its all-in-one gaming platform, the Gaming Hub. The platform now includes partnerships with Amazon Luna, NVIDIA GeForce NOW, Utomik and Xbox, allowing gamers to play their favorite titles at high performance speed directly from the cloud without a console or PC.[4]

In addition to its advanced features for viewing experiences, the 2023 lineup also offers gamer-centric features such as Game Bar, which places gamer controls front and center, along with Mini Map Zoom and Virtual Aim Point, which can make all the difference between winning and losing in competitive gameplay.[5]

If you weren’t able to catch the event live, you can watch the replay of the Unbox & Discover event in its entirety at Samsung Youtube. Stay tuned to find out more on our launch updates at Samsung Malaysia Newsroom. We have exciting news to WOW you on 18 April 2023!

To learn more about this year’s TV and monitor lineup, please visit https://www.samsung.com/my/offer/unbox-discover-2023.

[1] Resin contains a minimum of 50% recycled content. (Environmental Claim Validation Procedure, UL 2809 5th Edition)

[2] Relumino Mode is applied for TV models QN80C, QN90C, QN800C, QN900C and works on sources provided through DTV and HDMI only.

[3] Pantone is a global authority in color, providing a standardized system relied on by over 10 million designers and producers worldwide.

[4] Samsung Gaming Hub availability may vary by region.

[5] Game Bar supports PC & console gaming only.

Samsung Electronics Co., Ltd., the world’s leading TV manufacturer for 16 consecutive years, today announced a collaboration with Prime Video[1] that offers fans the opportunity to experience exclusive 8K content from the much-anticipated The Lord of the Rings: The Rings of Power series only on Samsung’s cutting-edge screens.

Before the September 2^nd series premiere on Prime Video, Tolkien fans and newcomers alike also will have early access to exclusive content only with Samsung. Today in New York City, Samsung will host an exclusive sneak peek screening event featuring 25 minutes of content from the series’ first two episodes on its three-story LED video wall at Samsung 837 – its flagship experience center. Starting this week, dynamic creative from the series will debut on Samsung’s landmark LED digital screens overlooking New York City’s Times Square, London’s Piccadilly Circus, and Milan’s Piazza del Duomo.

Samsung will be the first to offer series content in 8K resolution through a custom sneak peek with exclusive scenes. Viewers will have the opportunity to experience the epic journey in unimaginable depth and detail on Samsung Neo QLED 8K TVs and “The Wall” 8K Micro LED displays. Opportunities for fans to access the exclusive 8K trailer will be announced soon.

“Collaborations such as this mark a major milestone in bringing 8K – the most premium display technology – to the forefront for viewers,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung Electronics. “For the first time, fans can experience the stunning imagery of The Lord of the Rings: The Rings of Power on Samsung Neo QLED 8K TVs.”

“When considering how to immerse our global fans in the world of The Lord of the Rings: The Rings of Power, Samsung’s exceptional technology and screens felt like a natural fit,” said Andrew Bennett, Vice President of Global Device Partnerships at Prime Video. “Samsung’s depth, detail, and incredible passion for the series has started us on an amazing journey together – one we can’t wait for audiences to experience.”

The leader in the development of 8K display technology, Samsung’s Neo QLED 8K series TV’s deliver the most immersive home entertainment experience available today. Whether it’s the stunning vistas of Khazad-Dûm, the majestic forests of the elf-capital Lindon, or the breathtaking island kingdom of Númenor, fans can experience the Second Age of Middle-earth in pristine 8K resolution thanks to Samsung’s Neural Quantum Processor 8K while being enveloped in the action thanks to Dolby Atmos and Object Tracking Sound – a Samsung technology that follows the action on the screen.

Want to win your dream TV? Samsung Malaysia Electronics is also giving away your dream smart TV in its latest #ItsMYTV social media challenge which is running from 1 August 2022 to 1 Jan 2023!  In order to win your dream TV, you must submit your entries by sharing with us your best ‘MY TV moments’ in the most creative way during these period.

To find out more on how to participate, visit the contest page https://www.samsung.com/my/itsmytv2022 or stay tuned to Samsung Malaysia’s official Facebook and Instagram page for weekly updates.

​About The Lord of the Rings: The Rings of Power

​Prime Video’s The Lord of the Rings: The Rings of Power brings to screens for the very first time the heroic legends of the fabled Second Age of Middle-earth’s history. This epic drama is set thousands of years before the events of J.R.R. Tolkien’s The Hobbit and The Lord of the Rings, and will take viewers back to an era in which great powers were forged, kingdoms rose to glory and fell to ruin, unlikely heroes were tested, hope hung by the finest of threads and the greatest villain that ever flowed from Tolkien’s pen threatened to cover all the world in darkness. Beginning in a time of relative peace, the series follows an ensemble cast of characters, both familiar and new, as they confront the long-feared re-emergence of evil to Middle-earth. From the darkest depths of the Misty Mountains, to the majestic forests of the elf-capital of Lindon, to the breathtaking island kingdom of Númenor, to the furthest reaches of the map, these kingdoms and characters will carve out legacies that live on long after they are gone.

[1] Upon subscription for users in Malaysia

Following the release of the HW-S800B Ultra Slim Soundbar for Samsung’s QLED TV line-up, which was unveiled earlier this year at CES, Samsung Newsroom spoke to Ema Souza Blanes at Audio Lab of Samsung Research America. She is the person behind the process for product validation and research that includes countless listening tests, all of which are conducted to deliver the best possible immersive viewing experiences with the finest sound.

▲ Ema Souza Blanes at Audio Lab of Samsung Research America

1. Briefly tell us about yourself and your role in the Samsung Audio Lab.

I am a French audio engineer, and after graduating from the engineering school Arts et Métiers ParisTech (ENSAM) and the Paris-Saclay University, I joined the Samsung Research America’s Audio Lab in Valencia, California. My role with the Audio Lab is to run listening tests for product validation and overall research purposes.

2. What is a new or recent trend happening in the soundbar industry?

Immersion is a topical subject in soundbar development, with the inclusion of more advanced audio technologies such as Dolby Atmos in home audio. Soundbars have also naturally followed the TV design trend with the intent of blending into the home décor with a sleek and discreet build. Though, despite these new slim designs, sound quality and immersion yet remain at the heart of soundbar development.

3. Samsung has recently released the ultra-slim soundbar HW-S800B. What were some of the primary objectives for this model?

The design process of the HW-S800B was dedicated to combining all aspects of these recent trends into one product. We aimed to develop a soundbar that blends seamlessly with discreet screens such as The Frame, which challenged us when it came to customization and optimization due to its slim design.

▲ HW-S800B

4. The soundbar’s depth and height are 1.6” x 1.5”, which is a difficult size in which to include all amplifiers and multi-channel speakers. Can you describe some of the challenges you faced during the development process?

Most soundbars in the market that are designed to be slim or small typically have a weaker integration of the subwoofer to the soundbar. The result is a colored sound, especially when it comes to voices. The challenge was to avoid this effect and to ensure that voices are maintained in the center of the sound field. This required custom soundbar transducers and a design capable of low crossover frequency to the subwoofer.

5. We noticed that the subwoofer appears different from past models. Can you elaborate on this difference?

Most subwoofers feature a port to enhance the bass response. Since the HW-S800B’s subwoofer has a smaller enclosure which limits the port size, we recognized that this would cause turbulent air motion, resulting in distortion and less bass. This constraint was addressed by designing a custom passive radiator in place of a port and a long-excursion 6.5” woofer that is able to displace as much air as a larger woofer.

6. Similar to other premium Samsung soundbars, this model features a wireless connection between the soundbar and TV along with Dolby Atmos sound technology. Why should consumers want these capabilities?

Samsung’s 2022 soundbars come with Wireless Dolby Atmos connectivity, a wireless Smart TV-to-soundbar connection in which both the screen and soundbar speakers deliver an incredible audio experience with no distracting cables. It allows for smoother on-wall mounting setups by minimizing the number of visible cables. Nobody wants their homes cluttered or disorganized, and we are living in a time, in which more consumers are eyeing products that perfectly blend their sophisticated, personal style in and out of the home with technological innovation for a better, connected experience. I believe our soundbars exemplify this desire that we’re seeing in the consumer electronics industry.

7. Samsung’s Q-Symphony sound technology has also significantly improved in the past year. What are some of the upgrades over the previous version?

In the 2021 TV models, Q-Symphony combined the power of the top speakers and the soundbar. The new Q-Symphony enhances the surround sound and feeling of immersion through channel separation technology. This enables the soundbar and TV speakers to work together with all the speakers on the TVs, including the top, bottom and side speakers, providing for an expansive, powerful soundscape.

8. Is there anything else we should know about the Audio Lab and your work?

Running listening tests is crucial to ensure the quality of our products. At Samsung, we work closely with our skilled listeners in various and rigorous listening tests where they give their opinion on our products including the comparison between our previous models. The HW-S800B is no exception and showed compelling results while also competing with much larger soundbars.

▲ Samsung Research America’s Audio Lab

[1] Samsung Research, acting as Samsung Electronics’ advanced R&D hub, leads the development of future technologies for the company’s Device eXperience (DX) Division.