Samsung’s 3D video billboard in Seoul, K-POP Live at Coex

Ahead of Galaxy Unpacked on Feb. 25, Samsung gives audiences around the world an early look at how Galaxy AI brings creative vision into frame.

Starting Feb. 11, Samsung’s 3D video billboards will appear on 17 global landmarks in major cities including Ho Chi Minh, London, Los Angeles, Seoul and Tokyo, showcasing the scale of Galaxy AI.

Samsung’s 3D video billboard in Ho Chi Minh, Sunwah Tower

Galaxy Unpacked will be streamed live on Samsung Malaysia’s official website, Samsung Newsroom and Samsung’s YouTube channel beginning at 2a.m. Malaysia time, 26 February 2026.

For more teasers and updates ahead of the event, make sure to visit https://news.samsung.com/my/.

 Samsung’s 3D video billboard in London, Piccadilly

 Samsung’s 3D video billboard in LA, The Moxy

Locations for the 3D video billboards:

• LA, The Moxy
• London, Piccadilly
• London, Outernet Now Vista
• Warsaw, Marriott
• Jeddah, King’s Tower
• Hong Kong, Entertainment Building
• Chengdu, Tai Koo Li
• Shanghai, Paramount
• Taipei, Light Corner
• Melbourne, Emporium
• Bangkok, The Panoramix CTW
• Ho Chi Minh, Sunwah Tower
• Kuala Lumpur, Elite Pavilion
• Tokyo, Omotesando
• Tokyo, Shibuya Station Front
• Seoul, K-POP Live at Coex
• Seoul, KT square

That’s the next evolution of the Galaxy camera: an end-to-end experience with the brightest Galaxy camera system ever as the foundation.

Mobile cameras are moving beyond capture, as the latest Galaxy AI unifies advanced creative capabilities for capturing, editing and sharing in one intuitive platform. The result is a seamless experience and a more fluid creative process — eliminating the need to switch between apps or navigate complex tools, so creativity feels faster, simpler and more natural.

At the core of this evolution is the belief that creativity should not be limited by technical skill or experience. From shooting to editing, the Galaxy camera has quietly redefined what’s possible. Now anyone can create cinematic videos, track stars across the night sky or capture richly detailed photos, even in low light. And with natural, multimodal input, editing becomes as simple as describing what you have in mind in just a few words.

Stay tuned for the easiest and most user-friendly Galaxy camera experience yet, unveiling next week at Galaxy Unpacked February 2026.

On 26 February, Samsung Electronics will host Galaxy Unpacked in San Francisco. Join us as we unveil Samsung’s newest Galaxy innovations – marking a new phase in the era of AI as intelligence becomes truly personal and adaptive. The event will be streamed live on Samsung Malaysia’s Official Website, Newsroom, YouTube, Instagram, Facebook and LinkedIn beginning at 2a.m. Malaysia Time, 26 February 2026.

From 11 February until 25 February 2026, register your interest at https://www.samsung.com/my/unpacked/ to receive a RM150 e-voucher[1] to purchase selected Galaxy Tab, Galaxy Watch, Galaxy Buds and the next Galaxy device(s) unveiled during Unpacked 2026, and stand a chance to win mystery gifts worth up to a total of RM68,000. Stay tuned to get all upcoming teasers, trailers, updates, and access to exclusive benefits ahead of Galaxy Unpacked February 2026!

[1] Terms and conditions apply. Not applicable to smartphones, only applicable to selected Galaxy Tab, Galaxy Watch and Galaxy Buds.

Recently, the world has shifted drastically with nearly everything from our workplace to working out moving online, what passes as normal life now happens almost entirely online. For that reason, people rely heavily on their smartphones in various aspects of life. Similar is the case for Brynn Lovett (@brynn.lovett), being a teacher online, a content creator, and a fitness enthusiast, the ultimate smartphone that comes in handy for Brynn to power through her job and passion is the Samsung Galaxy S21 FE 5G!

Amongst her many passions, this fitness enthusiast is also someone who enjoys dancing in her free time. With so many rehearsals and choreographies, Brynn relies on recordings of her dance to help improve her choreography. The Galaxy S21 FE 5G takes immersion to a new level with a complete wide screen that’s sized at 6.4 inches[1] alongside a minimised bezel, Brynn feels as though she is watching her dance in real time. The Galaxy S21 FE 5G’s high resolution Dynamic AMOLED 2X display also allows Brynn to watch her videos clearly and point out minor details where she can improve on her choreography before performing it.

Other than being a dancer, Brynn is also someone who enjoys taking pictures and creating content online. That is why, one of the many things that Brynn loves about the Galaxy S21 FE 5G are the special features that come with the best-in-class camera. There is the AI Face Restoration which has natural restoration of blurred facial features in photos and selfies, and the AI Photo Remaster that can help with auto remastering of old photos by AI to bring memories back to life. Furthermore, there is the Object Eraser feature that can remove any pesky objects or photobombers in your photo. As Brynn mentioned, having all these features in a single device is very useful as there is no need to use multiple editing apps to get the perfect photo!

As someone who is immensely focused on fitness and health, Brynn also uses the Galaxy Watch4 along with her S21 FE 5G to give her the ultimate health and wellness monitoring experience. With the Samsung BioActive Sensor, the Galaxy Watch4 offers advance health tracking, such as body composition, blood oxygen, and heart rate, allowing Brynn to fully understand her body and health. Moreover, the Galaxy Watch4 also offers a wide range of fitness routines and workouts that allows fitness enthusiasts like Brynn to choose from, as well as to track her progress more accurately.

For more information on the Samsung Galaxy S21 FE 5G, please see here: https://www.samsung.com/my/smartphones/galaxy-s21-5g/

[1] Measured diagonally, Galaxy S21 FE 5G’s screen size is 6.4-inch in the full rectangle and 6.3-inch with accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole

The Galaxy S21 FE 5G is widely regarded as Samsung’s appreciation letter to the fans, incorporating all the features they love into one refined package. Similar is the case for music artist Jude Macson Bensing (@judemacson), who’s never short on fan support when chasing his passion in music – drawing inspiration from the likes of Audioslave, Pink Floyd, and plenty more of our all-time favourites.

Being a full-time musician, the driving force behind this rockstar’s career have always been the ability for him to create, play, and share music by using the various tools and platforms available to us today. One highlight tool for him was the Galaxy S21 FE 5G, which he said means the world to him, as it enables connectivity, keeping up with current events, and most importantly, to create content on-the-go.

Bensing’s nature as a multitasker sees him working best by juggling it all at once. For this reason, he praised the Galaxy S21 FE 5G for its performance in enabling his creative process to run free, despite working on multiple apps simultaneously. Compared to previous models, the Galaxy S21 FE 5G is equipped with the most advanced 5nm processing technology, pulling a 20% faster CPU and 35% faster GPU, alongside speedy AI processors to ensure everything runs faster than ever.

On top of having no lag, his creativity is further empowered by the phone’s smart and beefy battery– capable of withstanding all-day use via optimised processes like the phone’s power-efficient adaptive display. With a smart battery like this, the Galaxy S21 FE 5G gives you more ways than ever to stay connected to what matters most, in Jude’s case, creating music for the world!

Since getting the phone, Jude sought collaboration and has already completed several tracks using nothing but the Galaxy S21 FE 5G to record and produce. The S21 FE 5G’s limitless capabilities quickly made it a reliable tool for Jude to capture inspiration as soon as it strikes!

For more information on the Samsung Galaxy S21 FE 5G, please see here: https://www.samsung.com/my/smartphones/galaxy-s21-5g/

In this day and age, almost everyone has a powerful camera sitting in their own pocket: a smartphone. With it, people can shoot videos and take pictures at any time, being able to capture moments in life that mean most to them or even just have fun by filming a TikTok video. Well, such is the same for dancer Chiu Wee ‘Jam’ Jien (@jamjien), who happens to live a smartphone-centric life. That is why he has chosen the Galaxy S21 FE 5G to accompany him through all his passions.

From managing influencers to being a part time K-Pop dance instructor and TikToker, Jam Jien is someone who needs his smartphone with him at all times. With the Galaxy S21 FE 5G’s sleek and slim body that is only 7.9mm thick, it is the perfect size for Jam Jien to comfortably take his phone on-the-go. This allows him to not only easily take it out at any time to film a quick video, but he also doesn’t need to bring an extra bag to store his phone.

As a TikToker and a dancer, of course, the camera is one of the few things that compliments Jam Jien’s passions the most. According to Jam Jien, the camera on the Galaxy S21 FE 5G not only improves the video quality of his TikTok videos, bringing it to another level but it also helps with his dance moves. With an advanced 32MP front camera and AI Face Restoration, he can film the perfect TikTok video while looking his best from every angle. Not only that, while filming himself dancing, he oftentimes may need to zoom in to get a better look at his moves. Well, this is not a problem with the Galaxy S21 FE 5G’s Space Zoom feature, with 3X Optical Zoom, he can zoom in without compromising the quality of the video. This allows him to pinpoint where his mistakes are and improve even more as a dancer.

With the multiple passions and hobbies that Jam Jien has, it is always best if things can be done fast and easily. Hence, why Jam Jien offered his praises for the variety of features that come with the Galaxy S21 FE 5G camera. The Galaxy S21 FE 5G has multiple shooting options that will make a content creator’s job much easier. For example, as Jam Jien mentioned, the camera has functions that can help with editing all within a single device. The Galaxy S21 FE 5G allows him to find the perfect filter for his videos, use speed effect clips like slow-mo, or even take videos in wide/cropped shots, allowing him to create the perfect video with minimal effort.

Through this phone, Jam Jien is empowered with unbridled convenience, practicality, and accessibility to be a standout content creator among his peers. According to him, users everywhere too can get a camera, a banging speaker, and an editing suite all in just one sleek device: the Galaxy S21 FE 5G!

To get a taste of how this device is helping Jam Jien reach his best in content creation, watch the exclusive video he filmed here, or visit his TikTok here to see more videos powered by the Samsung S21 FE 5G.

For more information Samsung Galaxy S21 FE 5G, please see here: https://www.samsung.com/my/smartphones/galaxy-s21-5g/

To buy the Samsung Galaxy S21 FE 5G in all its available variations, please see here: https://www.samsung.com/my/smartphones/galaxy-s21-5g/buy/

Fashion, by its very nature, moves very quickly. Fashion trends and styles are constantly evolving, making it difficult to keep up with the trend sometimes. Hence, for a fashion stylist like Zulvanny Andiny (@thezulvanny), being able to follow the latest fashion trends while staying connected to the fashion world remains a vital part of her career. To do so, she keeps her smartphone by her side and even considers it an extension of herself, which is exactly why Zulvanny has selected the Samsung Galaxy S21 FE 5G to champion her busy lifestyle.

From scrolling Instagram to watching fashion videos on YouTube for the latest updates, Zulvanny can do it all without worrying about her phone being slow or crashing. With the Super Smooth and Fast Viewing features of the Galaxy S21 FE 5G, she is able to scroll smoothly through her social media feeds with a 120Hz refresh rate and watch videos on a high-resolution Dynamic AMOLED 2X Display. Furthermore, with the Intelligent Eye Comfort Shield, the Galaxy S21 FE 5G comes with a lower glare rate via AI controlled blue light emission. With this, Zulvanny does not have to worry about straining her eyes from staring at the screen too long, giving her the ultimate comfort to gain inspiration while also planning out her unique outfits.

As someone in the fashion industry, Zulvanny naturally relies on the camera features often for pictures of herself and her clients. As such, she had many great things to say about the camera features on the Galaxy S21 FE 5G. Among the features that stood out the most was Night Mode. With Enhanced ‘Night’ Mode, pictures and videos taken will have improved details and reduced noise with enhanced AI processing making them have increased detail and colour enhancement. This feature allows Zulvanny to take pictures anywhere at any time, even when she is at a low light setting without having to worry about the quality of the picture. Other than that, the Dual Recording feature was also something Zulvanny absolutely loved! With this, she can record on the front and rear cameras simultaneously, toggled seamlessly with just a tap. She found it especially convenient and fun for remote fittings with her clients.

With her buzzing life that goes from meeting clients, to styling them, while also creating content for social media, Zulvanny may oftentimes overlook time for herself. That is why along with the Galaxy S21 FE 5G, her Galaxy Watch4 is a great addition to help her take care of herself. With Real-time Health Monitoring, the advanced sleep management allows Zulvanny to make sure she is getting a good night’s sleep where she can get enhanced Sleep Scores, along with new snoring detection and blood oxygen tracking.  With all these features from the Galaxy S21 FE 5G and the Galaxy Watch4, Zulvanny lives out her most creative life, seeking inspiration while remaining in control of a busy lifestyle.

For more information on the Samsung Galaxy S21 FE 5G, please see here: https://www.samsung.com/my/smartphones/galaxy-s21-5g/

There is no silver bullet when it comes to capturing a professional shot or video. Years of practice are often required; however, there’s always a way to make your shots appear more professional, starting with a smartphone built with the fan-favourite Galaxy S21 series’ camera features, the Galaxy S21 FE 5G could be the solution for you!

Owning a Galaxy S21 FE 5G is almost like bringing a professional photo studio in your pocket everywhere you go. It is equipped with the Galaxy S21 series pro-grade triple lens camera setup, which comprises the identical 12MP Wide and Ultra Wide Cameras, as well as an 8MP Telephoto Camera with 30X Space Zoom. These incredible cameras will definitely catch all of life’s moments with versatility, reliability and impressively brilliant colours. Consider bringing this phone to any big concerts and prepare to be mind-blown by the sheer amount of reach you will get. Thanks to the enhanced zoom capabilities and new ‘Zoom Lock’ feature that improves clarity and stabilization, you can obtain the perfect focus and capture stunning visuals crisp and clear all the way from the back of crowd[1].

What’s more, the front camera has a 32MP lens and AI Face Restoration capabilities, transforming your selfies into works of art. The AI Face Restoration is a new AI that deep-learns facial traits to enhance details like texture, hair, lips and other aspects. Hence, not only will your selfie subject and background get higher quality, but your features will be naturally highlighted and refined to make you appear your best in every shot.

When the night comes to life, take your night photography skills to the next level with one of the Galaxy S21 series’ most loved features. You can try capturing silhouettes against the bright city lights, light streaks from moving vehicles, or even glam up with your friends for a night portrait shoot. All you need to do is switch to Night Mode in the camera app and let the technology bring wonders to your night shots. The Night Mode is enhanced by AI multi-frame processing for low-light shots with more colour and details, so your snaps will be super-clear, vivid and have less noise in any dark environment.

Have you ever found yourself busy panning your camera around just to record an amazing moment of both your friend, who is undertaking a challenge, and the audience’s OMG reactions? And, in the end, you realized you were left out of the frame. Now, you can finally say goodbye to the frustration because here’s the cool new feature which will make your life better, the Dual Recording! It allows users to capture views from both the front and rear cameras at the same time, and easily toggle between them with a tap. Whether you’re an active vlogger or just a regular user who enjoys capturing moments, get ready to freshen up your contents and capture all cool things in front of and behind you in just one take, like a pro!

With the most-loved pro-grade camera tools packed along, now is the time for you to slay and stay on top of your content creation game in the social media arena. Whether you’re a photography amateur or professional, producing scroll-stopping contents with the Galaxy S21 FE 5G and a little creativity will be a breeze once you’ve mastered camera app.

Learn more about the fan-favourite pro-grade camera in Galaxy S21 FE 5G here: www.samsung.com/my/smartphones/galaxy-s21-5g/galaxy-s21-fe-5g/

[1] 30X Space Zoom includes 3x Optical Zoom and up to 30x Super Resolution Zoom. Zooming in more than 3x may cause some image deterioration.

As we step into a world of advanced technology, smartphones have completely changed the way we live our lives. Through social media, people can now start their very own business and be their own bosses. Which is why, for an entrepreneur like Harmini Asokumar (@harminiasokumar), her smartphone is her lifeline, especially when it comes to carrying out her business. As Harmini is a content creator as well as a passionate jewellery designer, the Samsung Galaxy S21 FE 5G has become the perfect phone for her to fuel her passion and boost her productivity.

For on-the-go entrepreneurs like Harmini, being able to have her smartphone with her at all times is rather useful. Hence, the Galaxy S21 FE 5G’s long-lasting battery and Super-Fast Charging that allows up to 50% charging in 30 minutes[1] enables users like Harmini to work from home to the office and everywhere in between. From answering calls to editing content, the Galaxy S21 FE 5G keeps Harmini’s days worry free as these features allow her to work anywhere without the need to carry a portable charger or seek outlets for charging, allowing her to run her business even more efficiently.

When it comes to Harmini’s business, taking pictures and editing them are very important. That is why, it comes to no surprise that the High-Quality Camera is one of Harmini’s favourite feature of the Galaxy S21 FE 5G. With the S21 FE 5G’s enhanced zoom capabilities, entrepreneurs like Harmini can elevate their photo-taking skills to further boost their business with professional-looking product images. Features like Space Zoom brings Harmini up to 30x closer to her subject, allowing her to capture close-up pictures of her products with no fuss. Moreover, the Zoom Lock feature also neutralizes shaky hands for the perfect focus every time, providing Harmini the stability to snap clear and striking photos that captures all the details on her jewellery effortlessly.

Other than that, the Galaxy S21 FE 5G also comes with other features that are useful to content creators and entrepreneurs like Harmini. There are many editing options that allow Harmini to edit and create her photos and videos effortlessly, for example, the Object Eraser feature is a useful tool to remove any pesky spots or photobombers in your pictures. Therefore, these features inspire Harmini to unleash more creativity and allow her to be more productive as everything is there in one device for her to take her photos and videos to the next level.

For more information on the Samsung Galaxy S21 FE 5G, please see here: https://www.samsung.com/my/smartphones/galaxy-s21-5g/

[1] Charging with 25W Super fast charger from 0 to 50%. Charger is sold separately.

We act on three packaging design principles – reduce, replace, and recycle; these principles have guided the eco-conscious changes to packaging for the Galaxy S series. From the quantity of packaging to the materials used, Samsung has worked to streamline product packaging and implement more sustainable processes.¹

From Galaxy S7 To Galaxy S21: Our Journey to More Eco-Conscious Packaging

Since the release of the Galaxy S7 in 2016, Samsung has developed more eco-conscious packaging with each generation of the Galaxy S series. Throughout this journey, we had worked diligently to remove elements that could stand in the way of people easily recycling their product packaging after purchase.

The packaging for the Galaxy S21 series contains just 4%² of the plastic used in the Galaxy S7 packaging, reducing waste generated per packaging unit by 49%. Similarly, the Galaxy S21 packaging contains only 58% of the paper used in that of the Galaxy S7, helping save some 44,802 trees a year.³ As a result of these continued sustainability efforts, we decreased the amount of carbon generated during the development of the Galaxy S21 series’ packaging by 50% compared to that of the Galaxy S7.⁴

Following extensive research into eco-conscious materials, the Galaxy S8’s packaging saw several evolutions compared to the previous Galaxy S series. We removed the magnet from inside the packaging along with the plastic in-box case for earphones, and the accessory tray – traditionally comprised of plastic – was made with paper-based material.

For the release of the Galaxy S9, we made an extra push towards reducing plastic waste. Samsung changed the device tray material from plastic to a pulp-mold material, integrating upcycled materials into our process.

For the Galaxy S10 and Galaxy S20, Samsung expanded eco-conscious changes to packaging. We replaced plastic with paper to tie together accessories, the package structure was simplified, and all the packaging trays for in-box accessories were integrated into one pulp-mold tray to cut down on unnecessary materials. Furthermore, the protective film was removed from accessories such as the charger plug and the USB connector, and the coating for all accessories was changed from a glossy finish to a more eco-conscious matte finish that hides fingerprints and is harder to scratch.

The packaging for our latest flagship device, the Galaxy S21 series, is the most eco-conscious product packaging within the Galaxy S series. Every box for the device is made with corrugated cardboard, instead of rigid paper, to improve recyclability. Accessories such as the charger plug and in-box earphones were removed to further minimize the amount of packaging and promote reuse and recycling habits among Galaxy users.

Promoting Resource Efficiency Into the Future

Despite emerging challenges around the availability of sustainable materials and productivity of global supply chains as a result of the COVID-19 pandemic, Samsung still has a responsibility to help combat climate change and protect the environment in everything we do.

At the end of 2020, we achieved our goal of using 100% recycled or sustainably-sourced paper packaging⁵ and now require paper suppliers to submit certifications and conform to international standards, such as the Forest Stewardship Council (FSC) certification. We recognize that our journey to shifting to a fully circular economy is not over.

Samsung continues to search for new and innovative eco-conscious materials for our product packaging, to discover new ways to minimize materials used and to optimize our product development processes. In advance of future product releases, Samsung will continue to make changes that provide people with more eco-conscious product and packaging experiences as we work together with our supply chain and our customers to create a more sustainable world.

¹ Some of the listed components or materials may differ by country or region.

² This includes the screen’s protective film. It may differ by country or region.

³ A 30-year-old tree can produce 59kg of paper.

⁴ As evaluated and certified by the UK-based Carbon Trust.

⁵ For Consumer electronics and IT & Mobile communications products