Let’s take a closer look at how some of the Note10’s innovative and convenient features work on the Galaxy S10.

Enjoy Enriching Multimedia Experiences and Seamless Connectivity

The latest Galaxy S10 software update brings a more streamlined and seamless user experience to the device. The Gallery allows you to find your favorite photos quickly by refining searches with keywords.

Gallery Improvement

Discovering new songs, movies or TV shows is also easier with the improved device search, which brings up content recommendations from multimedia streaming apps. With the addition of Media & Devices to Quick Panel, you can easily control your multimedia experience across devices with just the Galaxy S10.

Media and Devices

Auto Hotspot offers an easy solution for transforming your Galaxy S10 into a Wi-Fi hub. After an initial setup, the feature will let the Galaxy S10 establish a hotspot automatically with other Samsung devices if they share the same Samsung account or family account. By offering troubleshooting guides and alerts, Wi-Fi Tips ensures your mobile connection will be stable and secure.

Intelligent Wi-Fi Auto Hotspot

Intelligent Wi-Fi Tips

Capture Your Vision

Launched in September, the previous software update brought Note10’s powerful creativity tools to the Galaxy S10. You can now add a personal touch to videos with fun, vibrant drawings – no S Pen required – with the device’s infinitely expressive AR Doodle function. With the camera’s enhanced Super steady video stabilization, you’ll never have to worry about shaky clips, even when the action heats up. Plus, capture crystal clear selfies after dark with Night Mode on the front camera.

A Pocket-sized Multimedia Suite

Users are already able to edit their favorite clips right on their smartphone thanks to the Galaxy S10’s Video Editor feature, but with the updated Samsung DeX, transforming your clips into dynamic videos is easier than ever before. Simply connect the device to a PC or Mac with a USB cable and you’ll be able to trim, edit, and personalize your clips with precision on Samsung DeX.

¹ Update release date may vary by country and carrier.
² Feature availability may vary by country.
* All examples of feature usability provided in this article are simulations. Actual user experience may vary.

Once Galaxy S10 users download the update, they’ll notice that their smartphone’s pro-grade camera has become even more powerful. The update expands the camera’s Night Mode to include support for the front-facing camera as well – offering users more freedom to snap vivid shots after dark. It also introduces enhanced Super steady video stabilization, as well as support for dynamic Galaxy Note10 functions like AR Doodle and Live focus video recording. The former lets users enhance their videos with fun, augmented-reality drawings and messages, while the latter lets them apply bokeh effects (including blur, big circle, color point and glitch) to videos recorded with the front or rear camera.

Whenever Galaxy S10 users capture a memorable clip, the camera’s new, Gallery app-accessible video editor offers all the tools they’ll need to turn it into a share-worthy video. This versatile feature makes it easy to edit videos like a pro, and features simple tools for trimming clips, stitching them together, adjusting playback speed and more. You can even use the function to add subtitles and background music to clips to make your content more unique.

The update also incorporates support for Samsung DeX for PC. Once users download the app from SamsungDeX.com, they’ll be able to launch Samsung DeX on their PC or Mac simply by connecting their Galaxy S10 to their computer via USB cable. Link to Windows support has also been added, which means that Galaxy S10 users will be able to wirelessly connect their phone to their Windows 10 PC and easily view its contents, send and receive messages, and sync recent photos directly from their computer.

Apps that Galaxy S10 users rely on every day, including Samsung Pass and Messages, have also been made more versatile and convenient. Now, Samsung Pass’s setup has been simplified, making it easier for Galaxy S10 users to utilize their device’s advanced biometric technologies to log in to apps and websites quickly and securely. In the Messages app, new icons for adding photos and videos have been positioned to the left of the text window to offer users easy access to the files they need.

As Jiyoung Mun, an engineer at Samsung Electronics’ Mobile R&D Office, explained, the Galaxy S10’s update reflects Samsung’s commitment to offering more users access to exceptional innovations. “At Samsung Electronics, we’re constantly exploring ways to offer Galaxy device users the best possible smartphone experience, and this software update is an extension of that commitment,” said Mun.

According to recent findings from Counterpoint Research, nearly half of all global smartphone users spend more than five hours a day on their mobile device. Once the sun goes down, studies show that the blue light from your smartphone’s screen and other artificial light sources can throw your biological clock out of whack – making it harder to fall asleep, and possibly causing more serious problems down the line.

To safeguard users’ eyes from blue light’s potentially harmful effects, Samsung equipped the Galaxy S10 line with a display that reduces users’ exposure to blue light wavelengths – without compromising picture quality. Let’s take a closer look at how blue light affects our eyes, and how the Galaxy S10’s display protects them.

Why Blue Light Exposure Matters

Blue light is generally defined as a high-intensity, short-wavelength (380 to 500-nanometer) range of light on the visible light spectrum.

These days, whether it’s through our electronic devices’ screens, energy efficient lighting, or simply sunlight, we’re constantly being exposed to blue light. Which isn’t all bad. According to the Royal Society Te Apārangi, a not-for-profit organization based in New Zealand, “Adequate exposure to daylight, particularly during the morning, is important for synchronizing the circadian body clock, which can affect many processes including sleep, metabolism, immune function and even our mood.”

However, when viewed at night, blue light has been shown to suppress the production of melatonin (a hormone that regulates sleep–wake cycles) more powerfully than other types of light, affecting our ability to sleep. Recent research from the University of Toledo also suggests that blue light from mobile devices can cause harm to the eye’s retina.

In this digital age, with smartphone users spending increasingly more time on their mobile devices, it’s easy to see why blue-light reducing technology has become absolutely necessary.

How the Galaxy S10 Reduces Blue Light Transmission

The Galaxy S10, Galaxy S10+, Galaxy S10e and Galaxy S10 5G’s Dynamic AMOLED display was built from the ground up to minimize eye strain so users can get a better night’s sleep.

Galaxy S10 users can sleep soundly knowing that their smartphone’s display has been certified by world-renowned testing firm TÜV Rheinland¹ to drastically reduce blue light’s harmful effects. When building the display, which received TÜV Rheinland’s official ‘Eye Comfort’ certification, Samsung applied new organic materials that reduce blue light wavelengths measuring between 415 and 455nm (the range that research² suggests is particularly harmful to the retina) by up to 42 percent³ – without the use of filters.

This significant reduction in blue light transmission is the product of Samsung’s continuous commitment to developing industry-leading AMOLED technology. The Dynamic AMOLED display reduces the transmission of ‘harmful’ blue light (wavelengths in the 415 to 455nm range) to below 7 percent – the industry’s lowest mark. This means that the Galaxy S10’s display reduces nearly 50 percent more blue light than previous AMOLED displays (approx. 12 percent), and more than 60 percent more than most smartphone LCD displays (approx. 18 percent).

The Galaxy S10’s display also produces incredibly lifelike colors. To enable users to enjoy crisp, immersive colors day or night, Samsung went to great lengths to ensure that the display’s blue-light reducing innovations wouldn’t compromise image quality.

Samsung’s Mobile Digital Natural Image engine (mDNIe) is one such example of an image quality-preserving innovation. Whereas with previous smartphones’ displays, activating a blue-light filter would inevitably add a noticeable tint to the screen, this proprietary technology enables the Galaxy S10’s display to produce vibrant, immersive colors⁴ and reduce blue light transmission at the same time.

To offer users additional protection, the Galaxy S10 also features a built-in blue-light filter, accessible via the Quick Panel, that blocks up to 99 percent of blue light wavelengths. Users also have the option to set the blue-light filter to turn on automatically before they go to bed by activating Bixby’s preset ‘Before bed’ Routine, accessible under Settings > Advanced features > Bixby Routines.

As ByungChang Kwak of Samsung’s Mobile Communications Division explained, in addition to opting for a blue-light reducing smartphone like the Galaxy S10, there are simple things that consumers can do to help protect their eyes when using electronics devices. “For example, adjusting ambient lighting to minimize screen glare can help reduce eye strain,” said Kwak, “and remembering to blink frequently can help prevent dry eye.”

Going forward, Kwak added, “Samsung will continue to develop technologies that promote better health and make the user experience more convenient.”

¹ TÜV Rheinland, a globally recognized certification institute, awarded Galaxy S10e, S10, S10+, S10 5G’s display the Eye Comfort Certification based on its ability to drastically reduce the harmful effects of blue light. This certification can be found on www.tuv.com with the ID 1419064785. 

² Arnault E, Barrau C, Nanteau C, Gondouin P, Bigot K, et al. (2013) Phototoxic Action Spectrum on a Retinal Pigment Epithelium Model of Age-Related Macular Degeneration Exposed to Sunlight Normalized Conditions. PLOS ONE 8(8): e71398. https://doi.org/10.1371/journal.pone.0071398 

³ Compared to previous AMOLED displays

⁴ The Dynamic AMOLED display has been certified by Verband Deutscher Elektrotechniker (VDE) to deliver 100 percent mobile color volume in the DCI-P3 color range.

The latest addition to Samsung’s Galaxy S series, the Galaxy S10+, was recently rated “Best of Test” by PROTESTE, the largest consumer protection association in Latin America.

The Galaxy S10+ took the top spot in PROTESTE’s smartphone rankings with a record-setting score of 85 points (out of 100). In second and third place are the Galaxy S10 with 84 points, and the Note9 with 83. The Galaxy S10e ranked sixth with 82 points, and the Galaxy S9+ ranked eighth with 81, which means that half of the top ten smartphones in PROTESTE’s rankings are Samsung Galaxy devices.

The Galaxy S10+ stood out in a variety of tests, and was particularly impressive in the portion that evaluated resistance to shocks and water. To test the Galaxy S10+’s durability, PROTESTE repeatedly dropped the device from a height of 90cm, and immersed it in a container of water for an extended period of time.

“We evaluated points that are often extremely important to consumers, such as resistance and the battery,” said Thiago Leite Porto e Silva, a specialist in technology products at PROTESTE. “The Galaxy S10+ exceeded our expectations, and surprised us with the highest grade ever earned in our tests.”

The Galaxy S10+’s top ranking is a testament to the innovation of its features. “This ranking demonstrates that the consumer is at the center of our efforts and development, and will always be our main driving force,” said Jeonghwan Kim, Executive Vice President and Head of Samsung Electronics Latin America.

The first Galaxy smartphone to offer 12GB of RAM with 1TB storage, the Samsung Galaxy S10+ with 1TB storage is now available in Malaysia, with laptop-level storage all in the palm of your hands.

Together with an AI-powered performance enhancer, the Galaxy S10+ loads your application with exceptional speed, allowing you to transfer large amounts of your favourite multimedia content in a shorter time, and delivers a smoother experience in the gaming world.

From expansive storage to advanced speeds, this S10+ is like having a super computer in your pocket, powerful enough for incredible experiences. Starting 5^th April 2019, you can purchase a Galaxy S10+ with 1TB storage at a recommended retail price in Malaysia of RM 5,999! Additionally, you will be entitled to a free Galaxy A9 worth RM 1,999 upon your purchase from participating Samsung Experience Stores and authorised merchants until 5^th May 2019!

For more information on the Galaxy S10+ with 12GB RAM and a 1TB storage, please visit: https://www.samsung.com/my/offer/mobile/s10-1tb/

For the Galaxy S10 line, Samsung brought new, advanced hardware and software-based technologies to the camera, including cutting-edge, AI-powered features. In order to learn more about the phones’ pro-grade camera system – which features an Ultra Wide lens, Super Steady video recording, and a built-in Neural Processing Unit (NPU) – Samsung Newsroom sat down with Samsung Electronics’ Mobile Communications Division’s camera developers and product planner.

(From left) Seoyoung Lee, Sunyong Kim, Sugon Baek and Wonseok Song of Samsung Electronics’ Mobile Communications Division, who planned and developed the Galaxy S10 line’s camera technologies.

The Power of the Ultra Wide Lens

The secret to taking incredible photos with the Galaxy S10 line is the Ultra Wide lens. The addition of the Ultra Wide lens was a major moment for Samsung, and represents one of the biggest changes to the Galaxy series in generations. Now, users can capture every detail of an epic landscape, or fit the entire family into one group shot without having to move back.

“Users expect more than just improved image quality with a new device. They want a camera that makes it easier to take amazing photos,” explained product planner Sunyong Kim. “The Ultra Wide lens features a 123-degree field of view, just like the human eye, so you can easily capture the moment just as you see it.”

Image captured using the Ultra Wide lens on the Galaxy S10+. This feature is also available on the Galaxy S10 and S10e.

With the Ultra Wide lens, users can easily take dynamic pictures using the camera’s Live Focus function and Panorama mode. “Live Focus has been available on previous Samsung devices with the Telephoto and Wide-angle lenses, but for the Galaxy S10 line, we brought it to the Ultra Wide lens as well,” noted Sugon Baek. “What’s more, Panorama mode offers more vertical scope than previous models did, and greatly reduces the need to move the camera from left to right in order to capture the full shot.”

A panorama shot on the Galaxy S10+. This feature is also available on the Galaxy S10 and S10e.

Shake-Free Video Quality

Another new innovation that’s built into the Galaxy S10 line is the camera’s Super Steady video-recording feature, which offers users enhanced video stabilization.²

Super Steady works by using VDIS (Video Digital Image Stabilization) technology. It predicts user movements before filming starts, and once the camera is running, it calculates the adjustment range to minimize shakiness in videos.

“In the past, achieving optimum video stabilization meant sacrifices for the camera’s angle of view,” noted Wonseok Song. “A conventional wide-angle camera couldn’t solve the problem. But thanks to the Ultra Wide lens, the S10 is able to support a natural viewing angle while also offering stability and quality.”

Given that the adjustment capability of the Super Steady technology is best for capturing bigger movements, Song has a tip for users filming in different conditions: “For scenes that feature less action in low light, use the camera’s normal mode. For brighter scenes that feature more movement, Super Steady is best.”

Video footage3 shot on the Galaxy S9 (left) and Galaxy S10+ (right). This feature is only supported when filming with the Full HD Ultra Wide lens.

A Camera That’s Smart

The Galaxy S10 doesn’t just have the most advanced camera system on a Galaxy phone, it also has the smartest. In a first for Galaxy smartphones, the Galaxy S10 includes a next-generation NPU that automatically optimizes pictures in up to 30 different categories.

“We added 10 additional categories to optimize common photos, including ‘Dog,’ ‘Drink,’ and ‘Shoe,’” explained Seoyoung Lee. ‘Dog’ mode, she added, optimizes users’ pictures by focusing on fine details, such as strands of fur, whereas categories like ‘Shoe’ and ‘Clothing’ focus on objects’ colors, since most pictures of these objects are taken without people’s faces in the frame. “We also added ‘Drink’ category because we noticed the growing trend of people sharing pictures of their cocktails on social media.”

The Galaxy S10 line’s camera also provides suggestions of ways to potentially improve photos through its Shot Suggestion function. Based on the Galaxy S10 line’s machine learning capabilities, Shot Suggestion references a database of over 100 million users’ pictures to offer helpful tips on improving overall composition, positioning and proportions for photos of various subjects, including people, animals and vehicles. “The AI-based suggestions have been developed not just to prioritize putting the subject at the center of a photo,” said Lee. “That way, no matter how you want to set up your shot, the Galaxy S10 will help you do it in the most striking way possible.”

Seeing the Whole Picture

In developing the Galaxy S10 line’s camera, the team focused on engineering technologies that add real value to the camera experience, rather than simply increasing the number of lenses and features available.

“The camera is for more than documenting and recording,” explained Kim. “It is now the means through which we communicate.”

From the Ultra Wide lens, to Super Steady, to the NPU – and to other features, like Instagram mode, new filters, enhanced Bixby Vision, and easy shifting between lenses – the Galaxy S10 helps users do more with their camera than they ever could before. For all of those users who say a great camera is the top feature they’re looking for in a smartphone, Samsung has planted the flag.

¹ According to Samsung Electronics’ research

² Video stabilization on the Galaxy S10 line is up to three times better than conventional technologies.

³ This footage has been placed side by side and edited for comparison purposes.

The Samsung Newsroom sat down with the Galaxy S10 design team to learn more about how they created the most striking Galaxy lineup yet.

A Whole New Spectrum of Colors and Materials

The overarching design concept of the Galaxy S10 line is: “Radical, Magical”. From its bright colors and luxurious materials, to its sleek shape and bold display, the Galaxy S10 delivers radical change with a magical feel. Focusing on “prism colors”, the design team aimed to create iridescent hues that change depending on how they catch the light, so each device refracts light to produce a vast spectrum of colors.

“To create Prism White, we overlaid around 1,000 sheets of nanofilms together, each with different reflectivity,” explained Duyeong Choi, a member of the Design Team’s CMF Group responsible for color. “It was especially difficult to fine-tune which colors would stand out the most.”

In addition to adopting the prismatic design, the team also introduced bold new colors that are particularly attractive to Millennials and Gen Z. Youngmi Shin, in charge of the design strategy division from the Design Team elaborated: “We chose playful colors in line with current trends, with ‘Canary Yellow^*’ for the Galaxy S10e based on the viral-hit color Gen Z Yellow and ‘Flamingo Pink^*’ for the Galaxy S10e, S10, and S10+.”

In a Galaxy-first, the team also introduced premium, ceramic backs for the Galaxy S10+ with the colors Ceramic Black and Ceramic White. Recalling traditional ceramicware, which is heated to 1,400- degrees centigrade to achieve a tough exterior, the Galaxy S10+’s ceramic backs offer greater strength and durability, as well as better scratch resistance, thanks to an added inner layer of scatter-protection film. The beautiful ceramic finish is the result of an intense, 200 hour-long process, handled by Samsung from start to finish. “Some users want a more sophisticated look and substantive feel for their device,” Shin said.

“The Galaxy S10 line is defined by choice. From the option of a flat display and compact form factor of the Galaxy S10e, to the larger, end-to-end displays of the S10 and S10+, there’s something for everybody,” Seungho Jang, a member of the Flagship Product Design Group in the Design Team, emphasized.

The Difference is in the Detail

Ensuring that the Galaxy S10 line was free of any friction or frustration was a top priority for the designers. For instance, the team had to position the front camera so that it did not interfere with content on the display, and they had to optimize the refractive ratio of the display to minimize bezels.

There were also larger challenges. A secure, comfortable grip is a vitally important consideration for a smartphone, so the form factor was a major point of focus for the design team.

“The Galaxy S10’s feeling of openness comes from its shape at the edges,” Jang continued. “We shaped the sides of the device to be smooth and solid like a pebble. Not only does it feel great in your hand, it reduces the shadow on the display from reflected light.” 

These design choices can influence the integrity of the display—especially one as technologically advanced as the Infinity-O Display. Dongkyun Kim of the design team recalled the development process: “The key is finding the perfect balance between the feelings of solidness and slimness.”

Putting it All Together

With the Galaxy S10 line, every decision—big or small—mattered. The result is something extraordinary: a device that honors the Galaxy legacy and sets a new standard for the smartphone.

Seungho Jang reflected: “In smartphone design, continual innovation is no easy task, but we are always listening to users, and are committed to pushing the boundaries of design to create Galaxy devices that everyone can enjoy.”

^*Availability of Canary Yellow and Flamingo Pink may differ by region, device, and carrier.

Thanks to these cutting-edge developments, the Galaxy S10 line offers a display with a brilliant, realistic picture quality whilst being comfortable on the user’s eyes and able to reflect various color preferences. Samsung Newsroom sat down with Byungduk Yang, Vice President of Samsung Electronics’ Mobile Communications Division to learn more about how the Galaxy S10 line’s display is at the core of the user’s mobile experience.

A User-Friendly Approach to Display Technology

Yang’s development philosophy for mobile displays puts the user first; “providing practical screen solutions and new experiences have become our core values,” explained Yang. “As a result, the Galaxy S10 line’s display focuses on providing interesting experiences and real-life benefits to users, beyond just good picture quality or display size.”

Of course, one of the key innovations of the Galaxy S10 line is the full screen experience provided by the ‘Infinity-O Display’ that covers, bar the camera, the entire front side of the device. In order to seamlessly integrate the front camera into the display, a small and precise hole is made in the screen using a delicate laser cutting technique and advanced barrier technology. These procedures maximize screen real estate, enhancing the reliability of barrier performance of AMOLED pixels around the hole. Therefore, users’ visual experience is maintained, or even more improved on the Infinity-O Display along with Dynamic AMOLED technology at the highest quality possible. “The Galaxy S10 line’s full display offers picture quality that is more realistic than before,” noted Yang.

But the Galaxy S10 line’s display provides real-life benefits and experiences to users beyond just high picture quality. “We wanted to achieve a ‘user-friendly’ display,” explained Yang. “Display-based devices are known to harm users’ retinas after prolonged use to due blue light emissions. This is particularly a problem at night, when exposure to blue light inhibits melatonin production which can affect sleep patterns. But the Galaxy S10 line’s display delicately manipulates the wavelength of blue OLED to remove the harmful energy, which means the device can be used for a long time with minimal damage to the user’s eyes.”

Previously, smartphone displays used regular software to reduce the amount of blue light emanating from the display. But the Galaxy S10 line harnesses a technology that reduces blue light exposure by 42% more than the previous technique, without compromising picture quality. “We have even received an Eye Comfort Certification from TÜV Rheinland,” enthused Yang. “Users will definitely notice than their eyes are less strained when using the Galaxy S10.”

Changing the Way We See Color

Key to the brilliant realism of the Galaxy S10 line’s Dynamic AMOLED display is its evolved color representation. Compared to previous Galaxy phones, the Galaxy S10 line is the most exceptional yet; DisplayMate’s Just Noticeable Color Difference (JNCD) unit measurement for Galaxy S10 is 0.4 JNCD (where the lower the value, the more realistic a color rendering is), up from the Galaxy Note 9 and Galaxy S9’s ratings at 0.5 and 0.7 JNCD respectively.

This near-perfect color rendering also takes into account global user color preferences. “We identified that people read color differently depending on where they are from, their age, and their gender,” explained Yang. “To accommodate this, we asked over 2,000 people in 15 countries all around the world to provide their color preferences. We then analyzed their responses and, given the results, created two default color modes. ‘Natural Mode’ has a warmer tone to suit people in the US and Europe, whereas ‘Vivid Mode’ accents bluish tones for users in Asia.”

A Display to Match the Human Eye

On top of being able to render over 16 million colors, the Galaxy S10 line’s Dynamic AMOLED Display also supports high definition, providing the user with optimized high picture quality for every image, and as the world’s first smartphone display to support HDR10+, for every frame of a video, as well. Much like how the pupils in our eyes dilate and contract depending on the amount of light around us, the Galaxy S10’s display features Dynamic Tone Mapping technology that adjusts and optimizes picture quality according to the light-dark contrast on the screen.

The display has also received a ‘100% Mobile Color Volume’ certification for its realistic image rendering – the first smartphone range to ever do so. In order to achieve such display prowess, not only has Samsung been tirelessly working on AMOLED organic material research, but also on its proprietary picture quality engine, ‘mDNIe (Mobile Digital Natural Image Engine)’.

So what is the future of device display, as envisaged by Yang? “In the past, we began with black and white displays – TV screens – and the natural next step was to develop displays that presented images in color, moving closer to how we, as humans, perceive the world. Accordingly, we are to take this verisimilitude to the next level by making a display that brings together technology to provide a picture quality that matches the realism and substantiality of human vision.” 

“One purpose of this Be Unbeaten campaign was to show the world what the Galaxy S10 is capable of, especially in terms of taking pro-grade photos. Beautiful images of the earth have been taken with the phones and it goes to show that the outstanding camera on the Galaxy S10 can capture and record just about any stunt, even up in space! But the bigger picture we wanted to achieve was to inspire people to realise that they are capable of doing what seems like the impossible. For one, these winners were able to pinpoint the S10 units’ landing spots with unreal accuracy. Congratulations to our winners, we believe that your new smartphone will take you to greater heights and help you do what you can’t!” said Yoonsoo Kim, President of Samsung Malaysia Electronics.

Speaking at the prize-giving ceremony at the conclusion of Samsung’s Be Unbeaten campaign, Ang Li Ern said that although it was an educated guess, she was not expecting to win. “This is my first time ever hearing about this sort of contest. After finding out about it through Jenn Chia’s Instagram story, I spent about 4 hours trying to pinpoint the right landing location using Google Maps,” she said, adding that she will be giving her new Galaxy S10 to her mother, as she is already a happy user of the Galaxy Note9.

Ang Li Ern, 24, happily receives her Samsung Galaxy S10 at the Be Unbeaten Prize Giving Ceremony

Arisha binti Mohd Adnan, another winner of a brand-new Galaxy S10, added that this is by far the greatest prize she has won in an online contest, “I never expected to be one of the winners, so you can imagine my excitement right now. Ever since its launch, I really wanted to be an owner of the new Galaxy S10, which is why I took part in this contest. It took me a couple of hours to come up with my final answer via Google Maps, and I did it on the last day of the contest!” she laughed. “I can’t wait to start using my new phone’s great camera, and I’m really looking forward to trying out the Galaxy Buds too,” the 26-year-old said.

Arisha binti Mohd Adnan, 26, noted her excitement to try out her new Galaxy S10

The Be Unbeaten campaign was Samsung’s inaugural attempt at launching a smartphone up to the earth’s stratosphere, a feat that has never been done before by any smartphone brand in Malaysia.

The 10 winners of Samsung’s Be Unbeaten campaign posing for a photo after receiving their new smartphones

To know more about Samsung’s epic Be Unbeaten campaign, visit https://www.s10beunbeaten.com/space.

One week later, and Malaysians could not get any more excited to get their hands on the 10^th Galaxy S device, forming long queues before the doors to the roadshows were even opened. Taking place in the main city of Kuala Lumpur, Penang and Johor Bahru, buyers flocked to the Galaxy S10 roadshows to get their hands on Samsung’s new flagship, packaged in irresistible and exclusive deals. The first day of the roadshow saw throngs of fans becoming proud owners of the new Samsung Galaxy S10 and bringing home complementary Galaxy Watch Active and Galaxy Buds worth up to RM1,079.

Ho Luow Shuen, a 22-year-old law student at Brickfields Asia College, revealed that it was the perfect time to get the new Samsung flagship, as her previous phone had broken down on the S10’s launch day. “When my previous smartphone died on me, I knew I had to make a decision on what my next phone would be. That day, my brother told me about the Galaxy S10’s official launch, and that it was probably a sign,” she laughed. “I was initially thinking of getting a separate ‘point-and-shoot’ camera for holidays and trips but after seeing what the S10 is capable of, I decided that I only really need just this one device. Its Ultrasonic Fingerprint Sensor and sleek design really helped make my decision easy too,” she added.

Ho Luow Shuen, 22, posing with her new all-in-one everyday device

Badrul Hisham, a 35-year-old professional in the oil and gas industry, added that the Galaxy S10+’s capabilities are undeniable, which made it impossible for him to say no to. “This is my first time purchasing a Samsung smartphone. The Galaxy S10+ has a really gorgeous design and great performance, but what I’m most excited about is its camera. When using other smartphones, the pictures I take would usually have to go through some editing. The Samsung Galaxy S10+, on the other hand, probably won’t need any of that. Pictures taken would be good to go right away, and that was the defining factor in my decision to migrate to Samsung. The Galaxy S10+ is really going to be my perfect companion, especially since I’m a frequent traveller and love taking photos,” he said.

Badrul Hisham, 35-year-old oil and gas professional, happy with the purchase of his Galaxy S10+, his new everyday companion

27-year-old pharmacist Azza Ghazali, who works with the Ministry of Health, said that she was amazed with the upgraded specifications, design, larger screen, and most importantly, the bigger battery of the Galaxy S10. “In the past, I would stay away from Samsung smartphones because I wasn’t quite a fan of their designs. But ever since I laid hands on my sister’s Galaxy Note8, my perspective of Samsung has changed. The Galaxy S10 really blew me away and I’m really looking forward to finally having a phone that will be able to last for at least a day. And I can’t say enough about its design and display as well.” she said of her new Samsung Galaxy S10.

Azza Ghazali, 27-year-old pharmacist, made a jump into the Samsung family, as she was convinced by the Galaxy S10’s new sleek design, display, and camera

To top off the roadshow excitement, Samsung is currently running a complimentary engraving service for its newly launched smartphone. To enjoy this service, interested customers can walk in to the Samsung Premium Service Centres at Plaza Low Yat in Kuala Lumpur or Wisma Bentley Music at Mutiara Damansara to get their new Galaxy S10, Galaxy S10+ and Galaxy S10e engraved with the exclusive designs offered.

Sales counters kept busy from start to end as customers keep on coming for the new Galaxy S10

Samsung staff handing happy customers their new Samsung Galaxy S10

For more information on the Galaxy S10 roadshow, please visit www.samsung.com/my/offer/mobile/s10-roadshow/.

To know more about Samsung’s Galaxy S10, visit www.samsung.com/my/smartphones/galaxy-s10/.