For years, Samsung Electronics has designed its devices around what people truly need, such as better performance, sharper cameras and smarter ways to stay connected. And, with Galaxy AI, it goes beyond what devices can do — it’s about how people interact with them.

As AI rapidly becomes the new user interface, it’s redefining our relationship with technology. No longer just a collection of apps and tools, the smartphone is evolving into a smart companion that understands user intent and responds in real time. This transformation moves us from reaction to anticipation – where, as AI becomes the UI, intent becomes instant.

The next-generation Galaxy devices are being reimagined around a new AI-powered interface, supported by breakthrough hardware built to unlock their full potential. This future is already unfolding, and the best of Galaxy AI and Samsung craftsmanship is about to be unveiled.

On 9 July, Samsung Electronics will host Unpacked in Brooklyn, New York – a borough with an extraordinary spirit and a distinctive history. Brooklyn is where visionary thinking and bold ideas shape the future, so it’s only fitting that Samsung unveils the latest and greatest additions to the Galaxy portfolio in a place known for its culture, creativity, and collaboration. The event will be streamed live on Samsung.com, Samsung Newsroom, and Samsung’s YouTube channel beginning at 10 P.M, Malaysia Time.

Register Your Interest Today!

Get ready for the next Galaxy innovation – from now until 9 July 2025, 9:59 P.M., register your interest to receive an RM50 voucher to pre-order the next Galaxy device(s) unveiled during the Galaxy Unpacked. Customers who have completed the registration of interest will also be eligible to purchase the Samsung Reservation+ voucher by paying RM10 during the promotion period and receiving a voucher code worth RM210!

Embrace the AI Lifestyle

Participants who have completed their registration of interest for the next Galaxy device(s) are also eligible to participate in the My AI Lifestyle Contest. Simply follow these steps to participate:

1. Comment and answer a question on the My AI Lifestyle Contest announcement that will be posted on Samsung Malaysia’s official Facebook, Instagram, TikTok and X account.
2. Make sure to include the hashtag #GalaxyUnpacked and #MyAILifestyle on your comments.
3. Participants must follow Samsung Malaysia’s official Facebook, Instagram, TikTok and X account, and have their social media account set to public.

Check out these amazing prizes up for grabs:

1. 65” Neo QLED QN70F 4K Samsung Vision AI Smart TV
2. 280W Bespoke AI Jet Lite Premium AI Cleaning Pebble Grey
3. 594L Bespoke AI Refrigerator SBS 9” LCD AI Home Black
4. 25KG Bespoke AI Laundry Front-load Washer AI Ecobubble^TM
5. Galaxy Tab S6 Lite

Register your interest here today and experience the next Galaxy: https://www.samsung.com/my/unpacked/

Stay tuned and make sure to visit Samsung Malaysia Newsroom for all upcoming teasers, trailers and updates ahead of Unpacked 2025.

Samsung Newsroom attended the final Tech Forum session, titled “Understanding Home, Understanding You: Rethinking the Role of the Home in the Era of AI,” to examine the transformative potential of AI in smart home innovation and the need for collaboration to deliver on the promise of Home AI.

▲ (From left to right) Tobin Richardson, Jaeyeon Jung, Patrick Chomet and Carolina Milanesi

Smart UI as the Gateway to Home AI

User interface (UI) is a critical element in the Home AI experience, serving as the bridge between users and their mobile devices, TVs, home appliances and more.

▲ Patrick Chomet from Samsung Electronics

“UI is a key area in the age of AI,” said Patrick Chomet, Mobile Strategy Advisor at Samsung Electronics. “With the advent of LLM multimodal AI, a big shift has taken place in User Interface (UI), enabling people to get things done in natural and simple ways such as gesture, voice or text interaction. Users no longer needs to understand devices, rather the device should understand the user’s intent.”

He explained how intelligent user interfaces not only enable more intuitive interactions but also procure deeper understandings of user context and intent, which brands can use to optimize in-home solutions.

▲ Jaeyeon Jung from Samsung Electronics

“We have implemented an intuitive and concise UI for various SmartThings features,” said Jaeyeon Jung, Executive Vice President and Head of SmartThings Team at Samsung Electronics.

She engaged the audience with examples of our latest SmartThings functions including Quick Remote, a feature that enables users to control their TVs with a connected Galaxy smartphone; 3D Map View, a feature that allows users to manage their entire home and check energy consumption through Galaxy smartphones and tablets; and Home Insight, a feature that provides timely home reports and delivers personalized recommendations to users.

The Role of Platforms and Standardization in Shaping Smart Homes

 The panelists then delved into the efforts required to make Home AI a reality. Moderator Carolina Milanesi, CEO and founder of Heart of Tech and President at Creative Strategies, introduced the topics of integrated AI platforms and industry standards to guide the discussion.

“As we scale our AI platform to reach across applications, services and multiple devices, the experience can be optimized around the user,” said Chomet. “User context and richer insights can be gathered to deliver relevant and truly personalized experiences.”

▲ Jaeyeon Jung and Patrick Chomet from Samsung Electronics.

“The SmartThings platform is 10 years in the making and while the concept of a smart home isn’t new, AI technology is what is truly creating the intelligent home” added Jung, highlighting how a consistent and connected AI platform empowers users to enjoy effortless convenience from anywhere. “The transition from a device-centric philosophy to an AI-powered, user-centric one provides users with a personalized, connected experience that feels like home — no matter where they are.”

▲ Tobin Richardson from the Connectivity Standards Alliance

Tobin Richardson, President and CEO of the Connectivity Standards Alliance (CSA), noted the importance of industry standards in building an ecosystem in which devices can be connected simply, securely and seamlessly.

“Building blocks for AI in the home are grounded in seamless connectivity, with AI relying on device interoperability to thrive. A common language like Matter enables devices to communicate effortlessly, setting the stage for AI innovation,” he said, highlighting that the goal is not just to create a connected experience but to foster a robust and trustworthy industry while making smart homes more accessible and reliable.

“Alliance Members like Samsung are doing remarkable work in the AI space, showcasing how technology can adapt to users’ needs, creating a smarter and more personalized living experience,” said Richardson, reaffirming the company’s dedication to collaboration. “I am continually inspired to see how these advancements are shaping the future of connected homes.”

A More Personalized, Secure Smart Home

Addressing concerns regarding the challenge of providing personalized experiences in homes shared by multiple people, Chomet spoke on how AI technology can understand intent and context to provide an optimized experience for each user. He emphasized that Samsung will innovate for multi-device connectivity, rather than individual products.

▲ Patrick Chomet, Jaeyeon Jung and Tobin Richardson

Jung also cited practical cases of how Samsung Health and SmartThings are connecting data and devices to provide hyper-personalized health experiences. For example, Samsung Health and SmartThings can optimize sleep environments by automatically adjusting temperature and humidity based on users’ sleep patterns and the environmental conditions they live in. When Galaxy devices recognize that users have been exercising, SmartThings will activate appliances such as air conditioners and washing machines upon their return home.

▲ Carolina Milanesi poses questions to the panelists.

The discussion then touched on the critical role of security and the protection of personal information in smart homes.

“Samsung places the highest priority on security in every aspect,” said Jung. She highlighted how Knox Matrix safeguards the smart home ecosystem while Knox Vault protects hardware.   “By integrating the expansive SmartThings ecosystem and AI with the robust security of Samsung Knox, users can enjoy personalized smart living experiences safely.”

“With more than eight out of ten consumers stating that security is ‘important’ or ‘very important’ to them, security and privacy protection are key factors,” said Richardson, echoing the importance of trust in connected devices. “Matter, our next-generation smart home standard, is built with security in mind and offers a level of trust and clarity users can rely on.”

The Home AI session highlighted the advancements AI brings to creating smarter, safer and more adaptive living spaces. By combining hyper-personalized experiences with advanced security measures, Samsung’s innovations are paving the way for a new era of intelligent, connected homes that integrate into every aspect of daily life.

To buy the Galaxy S25 Series, please visit: http://www.samsung.com/my/smartphones/galaxy-s25-ultra/buy/

The process starts by collecting previously used Galaxy smartphones, such as those from trade-in programs. The batteries are carefully dismantled, discharged and shredded to safely recover cobalt. Then, the shredded fragments are processed into “black mass,” a powder mixture containing cobalt and other metals. The black mass undergoes further processing to extract cobalt, which is then used to produce cathode material—an essential component of smartphone batteries. The remaining cobalt goes through the final stage of the battery manufacturing process, becoming an integral part of the new Galaxy S25 batteries, with each Galaxy S25 battery featuring 50% recycled cobalt.[2]

Samsung will continue to expand the use of our new recycled cobalt batteries into our ecosystem to accelerate circularity.

Check out the video below to learn more about how Samsung’s innovative Circular Battery Supply Chain is paving the way for a more sustainable future.

[1] Inclusion may differ by markets.

[2] A minimum of 25% of the Galaxy S25 battery is cobalt by weight, 50% of which is recycled cobalt.

To explore our latest flagship smartphones and the transformative potential of AI agents, Samsung Newsroom joined the third Galaxy Tech Forum session, titled “True AI Companion: Impact on Life and What’s Next.”

▲ (From left to right) Bob O’Donnell, Sameer Samat, Jay Kim, Christopher Patrick and Dr. Chris Brauer

More Natural, Intuitive and User-Friendly Mobile AI

The session kicked off with welcome remarks from Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics.

“Yesterday was a very exciting day for us as we launched the Galaxy S25. It’s another big step forward in the AI era,” Kim said. “We’re very excited to be here with our partners today, especially (excited) to talk about everything we did together to launch the Galaxy S25 series.”

▲ Jay Kim from Samsung Electronics

Moderator Bob O’Donnell, President and Founder of TECHnalysis Research, posed questions to the panelists about the benefits the Galaxy S25 series will bring to users, as well as the barriers blocking certain consumers from using mobile AI.

“AI should make users’ lives better. We study consumer habits, constantly trying to gain a better understanding of our customers,” Kim said. “Ultimately, what we’re trying to do is minimize how much effort it takes to input while maximizing the output. To do that, we look at what consumers do on their phones, define the potential use cases alongside our partners, and put it all together in our devices for the best possible consumer experience.”

▲The Galaxy Tech Forum discussion on Galaxy AI

“Multimodality can help people become more efficient while AI agents can help people become more productive,” Kim continued. He also highlighted Samsung’s commitment to openly collaborating with its partners to drive progress forward and expressed his excitement for the possibilities AI innovations will bring as part of a new chapter in mobile technology.

Expanding the Galaxy AI Ecosystem Through Open Collaboration

During the session, Samsung offered an inside look at the work done in partnership with Google and Qualcomm to better streamline the Galaxy S25 series’ AI innovations.

“Even though the benefit value of mobile AI is really high, it’s of no use if you can’t access it. We had to look at what was already part of the consumer experience and contemplate how we could enhance those experiences in a way that would bring real benefits, but still be easy enough to access,” Kim explained. He noted that close collaboration was essential, particularly in integrating Google’s Gemini intelligence and Qualcomm’s on-device processing capabilities.

▲ Sameer Samat from Google

“AI is still transitioning from something that is interesting to something that really feels mainstream, and what matters to people the most is the use cases that are truly helpful,” said Sameer Samat, President of Android Ecosystem at Google. “For example, I can ask Gemini to add all the Golden State Warriors home games to my personal calendar, or take a picture of dirty laundry and the panel of the washing machine and have Gemini tell me which setting I should use. That is pretty powerful. And there’s no better place to experience something like that than on your smartphone, and I’m super happy that we’re doing this together with the S25 series.”

▲ Christopher Patrick from Qualcomm

Key drivers of multimodal AI capabilities, like Qualcomm’s Snapdragon 8 Elite chipset, were also highlighted, showcasing technology that simultaneously processes multiple forms of information, including voice, images and text.

“The Galaxy S25 series is going to be a completely new experience. You’ll be able to engage with your personalized AI assistant like never before; it doesn’t just feel like interacting with a real person, it perceives your environment and can interact with content shown on your camera,” said Christopher Patrick, Senior Vice President and General Manager for Mobile Handsets at Qualcomm. “Our collaboration with Samsung to customize the chipset to make these new capabilities feel seamless is something I’m really proud of.”

Breaking Barriers: Mobile AI’s Role in Enhancing Quality of Life

During the session, Samsung also presented the findings of a global study conducted in partnership with London-based research firm, Symmetry, that examined the link between mobile AI use and quality of life. The speakers delved into the study’s key implications and offered valuable insights.

▲ Dr. Chris Brauer from Goldsmiths, University of London, and Symmetry

“The rate of AI innovation is astounding, but what struck me about the research we did with Samsung was that the rate of mobile AI adoption is also rising at a rapid rate,” said Dr. Chris Brauer, Director of Innovation in the Institute of Management Studies at Goldsmiths, University of London, and Chief Innovation Officer at Symmetry. “Frequent consumer use of mobile AI globally has nearly doubled in just six months, jumping from 16% in July to 27% in January.” Dr. Brauer also outlined key findings concerning certain barriers to entry the research found around mobile AI.

“We found a really interesting theme among those less willing to adopt the technology: doubt,” Dr. Brauer said. “Doubt in AI’s ability to bring meaningful benefits to everyday life (56%), doubt and a lack of high confidence to use AI to its full potential (85%) and doubt around privacy and whether AI can be trusted (90%). There’s immense potential with this technology, but what’s also clear are the very real barriers that must be addressed responsibly for wider adoption to take place.”

▲ The Galaxy AI discussion session at the Galaxy Tech Forums

The Galaxy AI session concluded with the panelists agreeing that mobile AI innovation is set to revolutionize every aspect of modern life. As representatives of the fast-moving industry, they also vowed to develop related technologies in a responsible manner beneficial to all of humanity.

To understand how Samsung’s AI ecosystem is poised to transform the future of wellness, Samsung Newsroom observed the second Tech Forum session, titled “The Role of Technology for a Healthier Life.”

▲ (From left to right) Dr. Vanessa Hill, Dr. Hon Pak, Dr. Patrick O’Connor, Emily English and Dr. Kyu Rhee

Healthy Living Starts With a Holistic Approach

 Moderator Dr. Vanessa Hill, an award-winning science communicator and sleep scientist, started the discussion by providing insights into the practical utility of today’s health technology.

While advancements such as wearable devices, health apps and telehealth platforms have made health management more accessible, the sheer volume of information can lead to confusion — making it easy to overlook critical insights amid an overwhelming sea of data.

▲ Dr. Patrick O’Connor from the University of Georgia

“The issue is not the amount of data but the fragmentation,” said Dr. Patrick O’Connor, a professor in the Department of Kinesiology at Mary Frances Early College of Education, University of Georgia. “The key is to bring the scattered data together to create a comprehensive understanding, as health requires a holistic approach due to the interconnectedness of so many factors.”

“As a sleep scientist I know the importance of gathering health data around the clock. Identifying abnormalities in metrics like heart rate, temperature or even snoring during sleep is key to not only unlocking better sleep, but better overall health,” said Dr. Hill, who emphasized that sleep is the foundation of holistic health.

Personalized Care Through Various Health Metrics and Continuous Tracking

The discussion also explored the importance of adding new health metrics to track, and monitoring those metrics in a continuous manner.

▲ Dr. Kyu Rhee from the NACHC

“Continuous health monitoring of physical activity, sleep, nutrition and stress should become new, additional vital signs for users and health professionals,” said Dr. Kyu Rhee, President and CEO of the National Association of Community Health Centers (NACHC). “Combining this essential health data with clinical data powered by AI insights has the potential to transform the health system by improving health outcomes, reducing healthcare costs, and empowering patients, their caregivers and healthcare teams.”

▲ Dr. Hon Pak from Samsung Electronics

One health metric receiving a substantial amount of attention from both Samsung and the digital health industry in general is blood glucose.

“Blood glucose is an area Samsung has been deeply invested in, and we’ve made significant progress in developing CGM-integrated nutrition coaching as well as enhancing non-invasive technologies for tracking blood glucose levels,” said Dr. Hon Pak, Senior Vice President and Head of Digital Health Team, Mobile eXperience Business at Samsung Electronics, sharing the company’s roadmap for blood glucose management and end-to-end (E2E) healthcare experiences. “These advancements are all part of our work to deliver more proactive solutions to everyone, helping lower healthcare burdens on people, their families and society at large.”

▲ Emily English, a BSc nutritionist

“There isn’t a one-size-fits-all approach to health and nutrition, it’s a journey that requires a holistic understanding of yourself,” said Emily English, a BSc nutritionist. “Wellness technology is helping provide a full 360-view of your life. New solutions that offer easy access to health metrics like blood glucose will offer a more holistic understanding of our bodies and revolutionize the way we manage our everyday health.”

Ushering in the Era of Personalized Health Insights

The discussion touched on how AI can translate tracked health data into actionable and meaningful insights.

▲ The Tech Forum discussion on Health AI

In an effort to consolidate disparate data onto a single platform, Samsung has collaborated with Dr. O’Connor’s research team to develop Energy Score — a feature that enhances the digital healthcare experience. “New AI-enabled features like Energy Score have become a jumping off point for broader health innovations,” explained Dr. Pak. Calculated based on health indicators such as activity levels, sleep, heart rate during sleep and heart rate variability during sleep, Energy Score exemplifies how wearable devices and AI can support a holistic and personalized approach to health and wellness management.

▲ Dr. Patrick O’Connor describes Energy Score.

“Monitoring overall readiness might benefit from minimally invasive brain sensing technology,” said Dr. O’Connor. “Today, we are able to leverage non-invasive technology, the available science and AI to generate an Energy Score, helping translate complex data into an intuitive and understandable index.”

Dr. Pak also teased Samsung’s upcoming plans to expand the AI capabilities of Energy Score to include nutrition, mental health and even mobile usage patterns — offering users deeper and more comprehensive insights into their overall well-being.

The Health AI session underscored the importance of a holistic approach to health management, highlighting the potential of personalized health experiences powered by continuous health monitoring. As AI becomes an indispensable partner in modern wellness, Samsung’s innovative technology is set to drive a new era of tailored and comprehensive health solutions.

▲ Blanco, an Urban Venue

The forum was organised into four sessions — Sustainability, Health AI, Galaxy AI and Home AI, — each addressing the transformative changes and challenges innovation will bring to these areas. With around 100 media representatives and industry professionals in attendance, the panels centered on the disruptive potential of AI and offered blueprints for future technologies across various sectors.

Samsung Newsroom visited the first Galaxy Tech Forum session, titled “How Mobile Technology Can Accelerate a Sustainable Future,” to learn about Samsung’s mobile innovations and partnerships that are contributing to a brighter tomorrow.

Driving Mobile Innovation and Sustainability

Samsung is committed to accelerating a sustainable future for both people and the planet.

▲ (From left to right) Tamara Gondo, Michael Stewart, Dr. Stuart Sandin, Daniel Araujo and Cassie Smith

Despite the numerous benefits offered to modern society, the rapid growth of the mobile industry has also brought significant environmental challenges. To address those challenges, Samsung has made the actualisation of a sustainable future a cornerstone of the company’s vision for mobile devices.

▲ Daniel Araujo from Samsung Electronics

“We’ve made significant progress in fostering sustainable practices throughout our product lifecycle and this is only possible through open collaboration with like-minded partners. And there is even more to come,” said Daniel Araujo, Head of Sustainability Management Office, Mobile eXperience Business at Samsung Electronics.

“Each device of the S25 series will include at least 50% recycled cobalt, and for the first time in Galaxy history, the battery of the S25 model will be made with recycled cobalt sourced from previously used Galaxy smartphones,” he continued, highlighting Samsung’s advancements in product circularity.

Leveraging Galaxy Camera Technology To Restore Vital Marine Ecosystems

Since the launch of the Galaxy S22 series in 2022, Samsung has incorporated over 150 tonnes of discarded fishing nets — equivalent to the weight of 15 million plastic water bottles — into Galaxy products. Along the way, the company has recognised the critical threat ocean-bound plastic poses to coral reefs and has taken a leading role in restoration efforts through strategic partnerships.

Dr. Stuart Sandin, a professor at the Scripps Institution of Oceanography, University of California San Diego said coral reefs are home to a quarter of all marine life, and over half a billion people depend on reefs for food, income and protection from storms and erosion. He added that with more than 50% of the world’s coral reefs already lost and ocean-bound plastic threatening the remaining marine ecosystems, new restoration methods using mobile technology are gaining traction.

▲ Dr. Stuart Sandin from the University of California San Diego, Scripps Institute of Oceanography

“We partnered with Samsung because of our shared commitment to innovation and collaboration. Our optimistic and technology-forward approach is contributing to new solutions for coral reef restoration,” said Michael Stewart, co-founder of Seatrees — a nonprofit dedicated to protecting marine ecosystems. His announcement of the organisation’s partnership with Samsung was followed by a trailer for an upcoming documentary about the collaborative efforts between the companies.

▲ Michael Stewart from Seatrees

Araujo explained that to support Seatrees’ efforts, Samsung developed Ocean Mode[1] — a new camera setting that optimises underwater photography on the Galaxy S24 Ultra. He discussed how the feature will provide valuable visual data that can be used to 3D map coral reefs to aid efforts for their restoration. The panelists acknowledged that mobile technology is making environmental conservation more accessible since high-quality data can now be collected with lightweight, user-friendly smartphones.

Empowering Young Leaders Through Technology

“Beyond environmental efforts, Samsung has collaborated with the United Nations Development Programme (UNDP) to empower future generations in achieving the Global Goals,” explained moderator Cassie Smith, Senior Manager of Corporate Sustainability and U.S. Public Affairs at Samsung Electronics America. The success of Samsung’s five-year partnership with the UNDP led to the launch of the Samsung Global Goals app and Generation17 initiative.

▲ Cassie Smith from Samsung Electronics America

“Being part of Generation17 gave me confidence, access to resources and a global platform, which opened up a world of possibilities that inspired me to grow my business, Liberty Society, and its impact,” said Tamara Gondo, CEO of Liberty Society — a social enterprise that funds upskilling for marginalized women. “Participating in global events such as Mobile World Congress and the United Nations General Assembly gave me a seat at the decision-making table.”

▲ Tamara Gondo, CEO of Liberty Society and a Generation17 Young Leader

Araujo underscored Tamara’s remarks and stressed the importance of young leaders in achieving the Global Goals, encouraging ongoing efforts and inviting attendees to look forward to the new group of Young Leaders later this year.

The Sustainability session provided an in-depth exploration of how mobile technology can address environmental and social challenges. Samsung’s unwavering commitment to innovation and sustainability is paving the way for meaningful change on a global scale.

[1] Exclusively developed for this project and only available to Seatrees and its partners.

Find the Best Flight Deals, Share With Friends and Save Onto Samsung Notes in an Instant

▲ Galaxy AI searches for flight tickets online and seamlessly sends the results to friends.

Let’s say you’re planning a trip from San Francisco to New York City with a friend. The process would normally take a lot of time and effort to compare flights online, find the best deals and coordinate schedules. It’s a different story, however, with Galaxy AI. All you need to say is “Find direct flights to New York City and send them to Tony Kim,” and Galaxy AI will search for the best flight deals in real time and send the results to your friend Tony in one smooth, continuous action . It can also save those flight search results onto Samsung Notes so you can refer to them whenever you wish. In other words, Galaxy AI seamlessly moves across  apps to carry out commands and make your trip planning much easier.

Translate Menus, Receive Recommendations and Order With Confidence at Restaurants Abroad

▲ Galaxy AI translates a restaurant menu and recommends dishes under 50 euros.

Trying out the local cuisine is one of the most enjoyable parts of traveling, but language barriers can sometimes prove to be quite an issue when ordering at a restaurant. That issue, however, is no longer a concern with Galaxy AI. Suppose you’re at a restaurant in Paris and the menu is all in French. Press the side button on your Galaxy S25 and simply say, “Scan the menu and recommend me something under 50 euros.” The smartphone will instantly translate and recommend menu items under your budget. Go even further by telling Galaxy AI to order that recommended menu in French and soon, you’ll realize that communicating with a waiter in Paris is nothing to fret about.

Dig Up That One Photo You Thought You’d Never Find

▲ Galaxy AI searches through your Samsung Gallery via voice command to find the photo you’re looking for.

When returning home from a trip abroad, you’ll often find yourself looking through thousands of photos to relive the excitement and memories. Don’t worry if you can’t find that one picture in the sea of photos saved in your Samsung Gallery because the Galaxy S25 series will come to the rescue. Simply say, “Find that photo of me eating pizza with my friends in Seoul last year,” and Galaxy AI will recognize your voice to then really show you photos only of that one pizza night in Seoul you enjoyed with your friends last year.

Erase Unwanted Objects and Noise in the Background To Enhance Your Photos and Videos

▲ Galaxy AI removes unwanted objects and people in the background of an image in your Samsung Gallery.

Suppose you come across a small problem while organizing your photos from a recent trip to the beach: the photos you took with the sun setting in a brilliant blaze boast a beautiful background and composition, but captured other tourists in the frame besides yourself. This is precisely when the Galaxy S25 series’ Generative Edit comes in handy. Click on Galaxy AI in the Samsung Gallery, select the unwanted objects or people you want to erase, and Galaxy AI will remove them with precision, right down to their shadows.

Video editing features have evolved as well. Audio Eraser can analyze the audio in a video to then isolate and delete unwanted sounds in the background. This automatic removal of unwanted noise can be useful for videos recorded in all kinds of situations, from travel and events to interviews and more, as users no longer need to waste time on complex audio editing.

On January 22, Samsung Electronics announced the release of the Galaxy S25 series, featuring significant hardware upgrades and ushering in a new era of AI-driven innovation. These advancements empower users to unlock new realms of creativity, forge deeper connections and streamline everyday tasks like never before.

The Galaxy S25 series transcends the concept of a smartphone to become a platform for AI integration, with Galaxy AI set to redefine everyday experiences through personalized, meaningful and human-like interactions.

▲ TM Roh, President and Head of the MX Business at Samsung Electronics, delivers his keynote address at Galaxy Unpacked 2025.

“The Galaxy S25 series has set a new standard of mobile AI innovation though an AI OS we built from the ground up,” said TM Roh, President and Head of the Mobile eXperience Business at Samsung Electronics, during his keynote address. “Thanks to One UI 7 and its integrated AI agents, users can effortlessly enjoy a more personalized, intuitive and natural mobile experience than ever before.”

Samsung Newsroom explored how the Galaxy S25 series is setting new standards with intuitive solutions that reshape the way people interact with technology.

New Ways To Get Things Done:  AI That Learns, Adapts and Delivers

At the heart of the Galaxy S25 series is the evolution of its AI capabilities, powered by the next-generation One UI 7 operating system. This upgrade introduces advanced features designed to make tasks easy and intuitive. For example, the newly introduced Now Brief learns user routines and delivers customized information like exercise updates, translations, music and more, directly to the lock screen, eliminating the need to toggle between multiple apps.

▲ Drew Blackard, VP of Product Management at Samsung Electronics America, introduces the audience to the Galaxy S25 series’ many advanced Galaxy AI features.

Another game-changing feature is AI Select, introduced for the first time on the Galaxy S25 series. Accessible through the Edge Panel, AI Select functions as a personal AI assistant, capable of summarizing lengthy articles in seconds or aiding in creative tasks like generating colorful images with Drawing Assist.

With One UI 7, the Galaxy S25 series’ built-in multimodal AI recognizes natural language, images and text, enabling users to interact naturally and achieve more with minimal effort. This means its intelligent features can be triggered by simple voice commands. For instance, saying “My eyes are tired” prompts the Galaxy S25 series to activate the blue light filter, while “Find a photo of Max from last winter in a red coat, eating cake” searches the Gallery app to locate the desired image.

▲ Gallery Search (top) and the music recognition capability added to Circle to Search (bottom)

Circle to Search has also been enhanced to identify music playing on-screen without needing to open a separate app.

While watching YouTube videos, users can also issue voice commands like “List the place mentioned in this video and save it as a Note,” and Galaxy AI, powered by Google’s Gemini, seamlessly saves the location directly to Samsung Notes.

▲ Sissi Hsiao, VP at Google and GM for Gemini Experiences, discusses the collaboration between Samsung Electronics and Google.

The Galaxy S25 series features a Personal Data Engine, developed in partnership with Oxford Semantic Technologies, which contextually understands user preferences and routines while safeguarding data. What’s more, the Galaxy S25 series adopts C2PA(Coalition for Content Provenance and Authenticity) standards, reinforcing transparency and trust and ensuring privacy remains a top priority in this AI-driven digital era.

▲ Jay Kim, EVP and Head of Customer Experience Office at Mobile eXperience Business, Samsung Electronics, explains the evolution of One UI into an integrated AI platform.

Samsung continues to advance Galaxy AI through strategic partnerships with third-party app developers and AI solution providers, cementing its position at the forefront of secure AI innovation.

New Ways To Play: Power, Performance and Visual Excellence

The Galaxy S25 series is powered by the Snapdragon^® 8 Elite for Galaxy processor (AP), delivering a significant leap in speed and efficiency. With 40% improved NPU performance, 37% enhanced GPU performance and 30% upgraded GPU performance compared to its predecessor, this processor drives the series’ advanced AI capabilities.

▲ Kareen Stephens, Senior Marketing Manager at Samsung Electronics America, explains how powerful the performance of Galaxy S25 series’ mobile AP is

Designed with gamers in mind, the Galaxy S25 series opens up new possibilities for mobile gaming. ProScaler, a display feature that utilizes AI-powered algorithmic processing, reduces noise and enhances the clarity of on-screen visuals, enabling smoother, more immersive gameplay. Along with Vulkan and game engine optimizations, the series offers a 40% boost in Ray Tracing performance, raising the bar for mobile gaming visuals.

Heat dissipation is another standout capability, with a vapor chamber roughly 40% larger than before.[1] This advancement ensures more efficient heat management, even during intense gaming sessions.

Additionally, the Galaxy S25 series offers longer battery life and faster charging. Wireless charging speeds have increased to 25W (up from 15W), and the charging time for the 5000mAh battery has been halved — from two hours to just one.

The Galaxy S25 Ultra boasts premium durability with a new glass-ceramic cover and a more robust display equipped with Corning® Gorilla® Armor 2.

▲ Spectators listen attentively to the speakers’ presentations during Galaxy Unpacked 2025

New Ways To Create: Unlocking New Camera Possibilities With AI

The Galaxy S25 series revolutionizes mobile photography with an upgraded ProVisual Engine that delivers unprecedented AI camera capabilities. AI learning has evolved to capture intricate details, from hair texture to the sparkle in one’s eyes, adding life-like vibrancy to every shot.

▲ Rachel Roberts, Senior Manager of Smartphone Product Management at Samsung Electronics America, discusses the ProVisual Engine and the Galaxy S25 series’ elite camera performance

With improved AP performance, the series takes Nightography to new heights, creating clearer night photos. The Galaxy S25 Ultra also features the series’ first 50MP ultra-wide-angle camera, offering an expansive field of view for capturing stunning landscapes and group shots.

Video creation is equally innovative with enhanced AI-powered video editing tools. The Audio Eraser feature, for example, eliminates distracting sounds from videos so users can capture special moments to perfection.

New Ways To Stay Healthy: AI for Smarter Health Management

Samsung Health leverages AI to track and analyze key health metrics, including sleep, heart health, diet and exercise, providing a comprehensive approach to well-being. Using these health measurements, it offers tailored insights to guide users to the best versions of themselves.

▲ Praveen Raja, VP and Head of Digital Health at Samsung Research America, highlights how Samsung Health has evolved into a personalized health management platform

Moving forward, Samsung Health envisions providing users with end-to-end health solutions, enabling them to manage their health from the comfort of their home.

Beyond physical health, Samsung Health also plans to support mental well-being with tools for stress and mental health management, and ultimately evolve into a holistic solution for both the body and mind.

New Ways To Manage Homes: The Future of Smart Ecosystems

Galaxy AI and SmartThings enhance home management through a connected smart ecosystem, driven by AI-powered automation and personalization. SmartThings and Bixby align home environments with daily routines, leveraging voice commands and wearable data to optimize convenience and deliver a personalized smart home experience.

▲ A demonstration of how Galaxy AI and SmartThings have come together to provide a seamlessly connected home management solution

Advanced AI features from Galaxy AI and SmartThings extend home management to include the well-being of family members and pets. For example, these tools allow users to monitor their pets remotely while away and even keep them company by turning the TV on for them. Preparations for pet healthcare services, such as connecting users to pre-veterinarian consultation services, are underway as well.

As one of the initial members of the Connectivity Standards Alliance, Samsung has partnered with the Alliance to support, develop and promote Matter, the connectivity standard for smart home and IoT devices, designed to ensure interoperability, accessibility and security across the smart home ecosystem.

New Efforts for Sustainability: Embracing a More Circular Approach to the Latest Galaxy Smartphones

Samsung continues to prioritize sustainability with initiatives aimed at reducing environmental impact. The company aims to incorporate at least one recycled material in every module of every mobile product by 2030[2].

In addition, Galaxy S25 will be the first Galaxy smartphone to include recycled cobalt sourced from the batteries of previously used Galaxy devices through the Circular Battery Supply Chain with each Galaxy S25 battery featuring a minimum of 50% recycled cobalt.[3] These efforts reflect Samsung’s broader goal of exploring how technology can do more for people and the planet, creating a balance between innovation and environmental responsibility.

▲ Cassie Smith, Senior Manager of Corporate Sustainability at Samsung Electronics America, highlights Samsung’s circular economy efforts

Galaxy Unpacked 2025 came to an end with a teaser video offering a sneak peek of the slimmer but nonetheless powerful Galaxy S25 Edge, heightening the crowd’s expectations of what new innovations Samsung holds in store ahead.

Watch the full replay of this January’s Galaxy Unpacked 2025 showcase in the video below. Stay tuned to Samsung Newsroom for complete coverage of the event and an in-depth look at how the Galaxy S25 series and Galaxy AI are shaping the future of mobile innovation.

Purchase your brand new Samsung Galaxy S25 Series Today!

From 23 January to 13 February 2025, customers will be able to enjoy offers worth up to RM1,600 when they pre-order the Galaxy S25 series. Get double storage upgrade worth up to RM600 for selected models and enjoy up to RM400 off when you pay with a CIMB bank card. Don’t forget to redeem your pre-registration e-voucher worth up to RM600 at checkout today.[4]

To buy the Samsung Galaxy S25 series, please visit: http://www.samsung.com/my/smartphones/galaxy-s25-ultra/buy/

[1] Based on Galaxy S25 Ultra model

[2] During Samsung Galaxy Unpacked January 2024, we announced that we will incorporate at least one recycled material in every module of every mobile product by 2030. Samsung defines a module of a smartphone as the Antenna, Battery, Camera, Display, Mechanical Components, Motor, PBA/FPCB, Speaker, Wireless Charger Module and Packaging.

[3] A minimum of 25% of the Galaxy S25 battery is cobalt by weight, 50% of which is recycled cobalt.

[4] Terms and conditions apply.

Samsung Electronics set the stage ablaze at the Galaxy Unpacked 2025 event held at the SAP Center in San Jose, California, unveiling the next generation of mobile AI through the Galaxy S25 series. Media outlets, influencers, and industry experts from across the globe gathered to witness the latest innovations from Samsung’s flagship lineup. At the venue’s entrance, attendees queued up to snap selfies in front of the vibrant photo wall, while just beyond, the Experience Zone hummed with activity as tech enthusiasts clamored to get their hands on these groundbreaking devices.

Check out the photos below for a behind-the-scenes look at how Galaxy Unpacked 2025 captivated visitors with the Galaxy S25 series’ unparalleled AI capabilities and performance.

▲ Excited Galaxy enthusiasts queue up in front of the SAP Center and the venue’s photo wall as they await entry.

▲ Spectators in the stands eager to witness the unveiling of the Galaxy S25 series and the next era of mobile AI innovation

▲ Jay Kim, EVP and Head of Customer Experience Office at Mobile eXperience Business, Samsung Electronics (top), Rachel Roberts, Senior Manager of Smartphone Product Management at Samsung Electronics America (bottom left), and Cassie Smith, Senior Manager of Corporate Sustainability at Samsung Electronics America (bottom right) backstage moments before presenting

▲ Also, on display at the Experience Zone behind the main stage were the Galaxy S25 Edge and Project Moohan, Samsung’s Android XR headset.

To buy the Samsung Galaxy S25 series, please visit: http://www.samsung.com/my/smartphones/galaxy-s25-ultra/buy/

[Galaxy Unpacked 2025] Highlights From Galaxy Unpacked: A New Era of AI Integration

▲ Galaxy enthusiasts crowd the Galaxy Unpacked 2025 Experience Zone as they try the Galaxy S25 series out for themselves.

At the end of the hour-long visual spectacle at the SAP Center, Samsung opened the floor to welcome guests into the Experience Zone hidden behind the main stage. Excitement buzzed throughout the space as attendees explored the innovative technologies packed into Samsung’s latest flagship smartphones. They shared their first impressions, praising the upgraded devices and advanced AI features.

▲ Andrea and Geraldine Tshibuabua, an influencer duo of twin sisters from Belgium known as the Angetwins

“I’m really impressed with the Now Brief feature. If I’m scheduled to go somewhere in the morning, all I need to do is take a quick look at my phone to be informed on what I have planned for the day,” said Andrea and Geraldine Tshibuabua (@angetwins), an influencer duo of twin sisters from Belgium. “We also love the Galaxy S25’s AI-powered photo editing features, especially the Best Face feature that allows us to pick our best shots in case we blink in some of them. It’s also amazing that we can remove unwanted objects in the backgrounds of photos as well.”

▲ Pawel Warzecha, a Polish content creator and magazine reporter known as Mobzilla

“Audio Eraser is a really great feature that is useful not just for content creators like me, but ordinary people who want to film their kids playing in the playground or themselves singing a silly song,” said Pawel Warzecha (@MobzillaTV), a tech content creator from Poland. “It was fascinating to catch a glimpse of the Galaxy S25 Edge as well,” added the influencer, who also reports for Lounge Magazyn, a Polish lifestyle magazine.

▲ Samsung Members Stars Mica Moreno from Argentina

The praise was echoed by a delighted young Samsung Members Star who just graduated from university, majoring in actuarial science. “It’s always an honor to be part of these great events organized by Samsung. As a Samsung Member, it’s such a pleasure for me to be creating content for Samsung and many young Argentinians,” said Mica Moreno from Argentina.

Explore more behind-the-scenes moments and watch the full replay of Galaxy Unpacked 2025 below.

Purchase your brand new Samsung Galaxy S25 Series Today!

From 23 January to 13 February 2025, customers will be able to enjoy offers worth up to RM1,600 when they pre-order the Galaxy S25 series. Get double storage upgrade worth up to RM600 for selected models and enjoy up to RM400 off when you pay with a CIMB bank card. Don’t forget to redeem your pre-registration e-voucher worth up to RM600 at checkout today.[1]

To buy the Samsung Galaxy S25 series, please visit: http://www.samsung.com/my/smartphones/galaxy-s25-ultra/buy/

[1] Terms and conditions apply.