As a pioneer in the foldable category, Samsung continues to lead the industry in smartphone innovation and excellence. Since its debut in 2019, the Galaxy Z Fold series has redefined entertainment and productivity capabilities in a smartphone with its revolutionary form factor. The Galaxy Z Flip series has also gained a cult following since its launch. A fashion statement sure to turn heads, the Z Flip combines a chic, highly customizable design reminiscent of retro clamshell phones with Samsung Galaxy’s flagship features.

Setting a new standard for mobile experiences, the new foldable smartphones now feature stunning new color options and improved craftsmanship to reinforce device durability. This year, the Z Fold3 takes foldable technology to the next level, with the integration of S Pen[1] support for the first time on a foldable device. The device also features an uninterrupted 7.6-inch Infinity Flex Display for efficient multi-tasking on the updated Multi-Active Window[2], which lets users see multiple apps at the same time, and via the new Taskbar[3] feature, which allows for easier app switching. Available in Phantom Black, Phantom Green and Phantom Silver, the Z Fold3 is truly a lean and mean productivity machine.

Meanwhile, the Z Flip3 comes equipped with new features, from expanded color options to stylish accessories such as ring grips and strap cases[4]. Aesthetics aside, the Z Flip3 also emphasizes convenience with a larger 1.9-inch[5] Cover Screen, which lets users view notifications, read messages and even make payments with Samsung Pay without even needing to flip open the device. The Z Flip3 is available in Cream, Green, Lavender and Phantom Black.

Offering the flexibility and versatility of seamless multitasking from any angle, the Z Fold3 and Z Flip3 are both equally compelling devices, so we don’t blame you for being torn for choice! Find out whether you are Team Galaxy Z Fold3 or Team Galaxy Z Flip3 with this quiz, and discover how each device can help complement your lifestyle and unlock new possibilities to what a smartphone can do.

Pre-order the Galaxy Z Fold3 5G or Galaxy Z Flip3 5G from 19 August – 21 September 2021 to enjoy exclusive rewards up to RM1,649. Receive an e-voucher worth up to RM850 to spend on Samsung Malaysia Online Store and stay worry-free beyond the standard warranty with Samsung Care+ protection worth up to RM799, free for a year[6]!

To find out more about the pre-order offers, please visit: http://www.samsung.com/my/offer/mobile/galaxy-preorder-2021/

To pre-order the latest Galaxy Z series, please visit the respective links below:

Galaxy Z Fold3: www.samsung.com/my/smartphones/galaxy-z-fold3-5g/buy/

Galaxy Z Flip3: www.samsung.com/my/smartphones/galaxy-z-flip3-5g/buy/  

[1] S Pen sold separately. Only Z Fold3 Main Screen has S Pen capability. Compatible only with the S Pen Fold Edition and S Pen Pro. All other S Pens or stylus pens not designed for Z Fold3 (including those by other manufacturers) may damage the screen.

[2] Multi Active Window works with select applications; compatible apps growing through third party developers.

[3] Requires set up of Labs on your Samsung Galaxy device.

[4] Accessories sold separately.

[5] Measured diagonally, Galaxy Z Flip3 5G’s Cover Screen size is 1.9″ in the full rectangle and 1.8″ with accounting for the rounded corners; actual viewable area is less due to the rounded corners.

[6] Additional fee maybe payable for repair requests, visit www.samsung.com/my/offer/samsung-care-plus/for Samsung Care+ for full terms and conditions.

When Samsung unveiled our first foldable smartphones, we began a new chapter of innovation. Since then, foldable form factors have been redefining what you can expect out of a smartphone — inspiring us to capture, connect, and communicate in entirely new ways. Today, the foldables market is growing rapidly, and Samsung is leading the charge.

As we continue to refine the foldable user experience, we’re always listening and adapting to meet the needs of today’s smartphone users. Now more than ever, people want phones with the flexibility to switch seamlessly between working, playing, sharing, and everything in between. We want phones that can adapt to fit our lives in any moment. Phones that enable powerful multitasking and immersive entertainment. Phones that inspire us to do more.

But from person to person, not everything we’re looking for in a smartphone is the exact same. That’s why we created two different foldable form factors.

Our foldable Galaxy Z series devices open up a new world of possibilities. Whether you’re unfolding the main display on our Galaxy Z Fold2 for a tablet-like experience to game, watch or multitask, or positioning the display on our Galaxy Z Flip at the perfect angle for a hands-free video chat, these are experiences you simply can’t have on any other smartphone.

Galaxy Z Flip 5G Mystic Bronze

And the experiences keep getting better. Many of the most popular apps have been tailored to take full advantage of these foldable formats, and the list continues to grow. With Flex mode — which enables you to use the device display at a folded angle¹ almost like a laptop — you can unlock new ways to watch your favorite YouTube channels, video chat through Google Duo, stream a show while you chat with friends.

With more screen, more flexibility, and more multitasking capabilities, you can do more with foldables, and our foldable owners are seeing the difference. Galaxy Z Fold2 users love their phone’s tablet-sized screen — they told us it’s the number one reason they bought the device.² They use their Galaxy Z Fold2 to join video calls hands-free, read e-books and game on its 7.6-inch screen, and work more productively with emails and documents.³

Galaxy Z Flip users said they love their phone’s sleek, fashionable design and having a full-sized smartphone that folds to fit in the palm of their hand. The iconic design and compact form factor are the top reasons why they chose Galaxy Z Flip — and they enjoy using its unique Flex mode to capture photos and videos in new ways.

The flexibility these devices offer is revolutionary — and our users are noticing the foldables difference.

As Samsung continues to push the envelope and bring users more of what they want, it’s no surprise the response to foldable devices is so strong. Galaxy Z Fold2 has 96% user satisfaction, and nearly 9 in 10 say they would purchase a foldable phone again.⁴

What’s more, according to a survey conducted just last month, half of all U.S. consumers are interested in buying a foldable phone as their next device.⁵

The global outlook is just as impressive. This year alone, the foldables market is expected to triple over last year⁶ — a year in which Samsung accounted for three out of every four foldable smartphones shipped worldwide.⁷

While many are beginning to see all the possibilities of foldables, this isn’t the first time Samsung has introduced a new form factor that changed the game.

When Samsung first pioneered large screen smartphones over a decade ago, we saw how they enabled people to do more with their devices, from gaming to streaming to working. Today, large screens have become the industry standard: In the past decade, average screen size on a smartphone has roughly doubled.⁸

At Samsung, innovation is about more than introducing a new piece of technology. It’s about delivering breakthrough mobile experiences. That means continuing to explore, evolve, and expand our portfolio of foldables — a commitment that TM Roh, Head of Samsung’s Mobile Communications Business, reaffirmed last year.

And recently, as part of our drive to make foldables more accessible, we’ve introduced new, creative ways for people to enjoy the foldable experience.

We’ve reduced the price of our latest foldable devices, offered referral programs, and given foldable owners access to Z Premier, a refined customer support service complete with exclusive benefits.⁹ We also gave Galaxy Z device owners a full 100 days to see if foldable technology is right for them as part of a Buy and Try program.¹⁰ Users who experienced the Galaxy Z Flip or Galaxy Z Fold2 during that extended trial period kept their devices at even higher rates¹¹ — because once people get their hands on a foldable phone, they see its value in their daily lives.

Foldables have come a long way in a few short years, but we’re only at the beginning of what this game-changing technology can do. From transformative viewing experiences to boundless flexibility, the only limit is our imagination. Stay tuned — we’re just getting started.

¹ Galaxy Z Flip and Galaxy Z Fold2 can stand on its own from 75 to 115 degrees; a broader range of angles may be accessible for users depending on environment and use case.

² Samsung’s internal Z Fold2 consumer study

³ Samsung’s internal Z Fold2 consumer study

⁴ Samsung’s internal Z Fold2 consumer study

⁵ https://business.yougov.com/content/35362-foldable-phones-gauging-interest-america

⁶ 2.7M in 2020 to 8.7M in 2021; CAGR 113% from 2019 – 2025; Strategy Analytics global display Technologies, Oct 20

⁷ CounterPoint Research via https://www.sammobile.com/news/samsung-retains-foldable-smartphone-crown-with-record-2020-shipments/

⁸ ~3” to over 6”- https://www.reddit.com/r/dataisbeautiful/comments/gv7t2f/average_mobile_phone_screen_size_over_the_years_oc/; https://www.technobuffalo.com/these-graphs-show-just-how-quickly-smartphones-are-getting-bigger

⁹ Support service availability may vary by country or region.

¹⁰ Program availability may vary by country or region.

¹¹ Buy & Try program results as of 3/26, the program started 2/23

This year, the Galaxy Note20 5G/Ultra 5G and Galaxy Buds+ BTS Edition were among Samsung’s Best of Innovation award winners. Samsung’s award-winning Honorees span a range of categories, including Accessibility, Computer Accessories, Computer Hardware and Components, Digital Imaging/Photography, Embedded Technologies, Fitness & Sports, Gaming, Headphones & Personal Audio, Health & Wellness, Home Appliances, Home AV Components & Accessories, Mobile Devices and Accessories, Smart Home, Software and Mobile Apps, Streaming, Sustainability, Wearables, and Visual Displays.

The CES Innovation Awards are sponsored by the CTA, the owner and organizer of CES – the world’s largest and most influential technology event. CES 2021 will be the organization’s first-ever, all-digital event, taking place January 11-14. In addition, Samsung will be holding a virtual press conference at CES on January 11 at 9:00 AM ET, which will be live streamed as well on Samsung Newsroom and Samsung.com.

Following are details of the selection of Samsung’s award-winning products:

Best of Innovation, Headphones & Personal Audio: Samsung Galaxy Buds+ BTS Edition – A CES 2021 Best of Innovation winner, the Galaxy Buds+ BTS Edition offer studio-quality audio for music listeners everywhere. With sound by AKG, along with an innovative two-way speaker system, users enjoy crisp sound with rich treble and deep bass. Its Ambient Sound technology allows users to choose how much background noise gets in, while an innovative three-microphone system offers crystal clear call quality. These earbuds are powered by an all-day battery—and can generate an hour of charge in just minutes. Finished in a signature B.Purple, these earbuds don’t just provide a superior listening experience—they also offer bold, game-changing aesthetics.

Best of Innovation, Mobile Devices: Samsung Galaxy Note20 5G/Ultra 5G – A CES 2021 Best of Innovation winner, the Galaxy Note20 5G is Samsung’s most powerful Note series yet — it works like a computer and lets you game like a pro wherever you go. Galaxy Note20 is equipped with an immersive display, pro-grade camera, lightning-fast processor, industry-leading productivity solutions and a more intuitive note-taking experience with an enhanced S Pen. It’s a productivity powerhouse that gives you the freedom to get more done in work, play and everything in between.

Eco-Design Award, Sustainability: Samsung Galaxy Buds Live – Galaxy Buds Live are the ultimate lifestyle earbuds, combining all-day comfort, sophisticated style, and cutting-edge audio technology—as well as sustainable sourcing and design. These earbuds offer a superior listening experience, equipped with Active Noise Cancellation for Open Type, and an advanced three-microphone system. They’re also among the most eco-conscious earbuds on the market, manufactured with recycled post-consumer materials and engineered with interchangeable parts that increase product lifespan and reduce landfill waste. Elevate your audio experience with Galaxy Buds Live: earbuds that look chic, sound great, and do right by the environment.

Innovation Honoree, Health & Wellness: Samsung Galaxy Watch3 – Galaxy Watch3 is a versatile smartwatch that brings together luxury design, ergonomic fit, and a comprehensive wellness experience. Built with premium materials and an elegant rotating bezel, Galaxy Watch3 boasts the craftsmanship of a luxury timepiece, while still offering all-day comfort. This device has all the tools you need to take ownership over your health. Stay in shape with next-generation fitness tracking and run coaching; improve recovery with advanced sleep scoring; monitor lung function with VO2 max and blood oxygen(SpO2) readings; and keep tabs on heart health with FDA cleared ECG monitoring. Experience an entire Galaxy of innovative features, right there on your wrist.

Innovation Honoree, Mobile Devices and Digital Imaging: Samsung Galaxy Z Flip 5G – Galaxy Z Flip 5G brings blazing-fast speeds to the stylish foldable smartphone. The Galaxy Z Flip 5G features a unique Hideaway Hinge so the device can stay open at a range of angles, like a laptop screen– perfect for hands-free selfies and video chats. And with Flex mode, the 6.7” display automatically splits into two screens so you can easily view content on the top half of the display, and control them on the bottom half.

Innovation Honoree, Mobile Devices: Samsung Galaxy A51 5G – Samsung’s Galaxy A51 5G combines the power of 5G connectivity with the mobile innovations consumers care about most—an immersive display, a multi-lens camera system, long-lasting, Fast Charging Battery and sleek design. With 5G connectivity, users can access the latest network speeds to unleash new mobile experiences like seamless gaming, enhanced video chatting and higher quality streaming. Samsung is making 5G more accessible by harnessing next generation connectivity at a great value, paired with leading innovations for the perfect balance of new features and affordability. Now, Galaxy A51 5G lets you connect, create, and share content faster than ever before.

Innovation Honoree, Software & Mobile Apps: Samsung Wireless DeX – Samsung DeX, a proprietary productivity platform built into compatible Galaxy phones and tablets, lets users project a full desktop experience to an external screen, no matter where they are. In 2020, it received a major upgrade – Samsung DeX is now wireless, with no need for dongles and cords. For the first time, DeX allows users to wirelessly connect via compatible devices to Smart TVs and monitors using Miracast technology. Apps optimized for DeX look and function similar to those in a PC environment, allowing users to experience full computing with the power of a computer in their pocket.

Innovation Honoree, Streaming: Samsung TV Plus – Samsung TV Plus is Samsung’s Smart TV video service, delivering free TV and instant access to over 160 channels, spanning top news, sports, entertainment and more. Pre-installed on all 2016-2020 Samsung Smart TVs and available for free download on select Galaxy mobile devices, millions of people already use Samsung TV Plus, making it one of the top OTT services on the Samsung Smart TV platform. Users can instantly watch Samsung TV Plus for free with just an internet connection—no subscriptions, no credit cards, just free TV.

Innovation Honoree, Video Displays and Digital Imaging/Photography: Samsung The Premiere – The Premiere LSP9T is the world’s first HDR10+ certified, ultra-short throw (UST) projector. Instead of being set up at a distance or mounted to the ceiling, The Premiere can be positioned inches from the wall—and project a massive 130” image. With triple laser technology, 4K picture quality, and vivid brightness, The Premiere delivers an immersive viewing experience. Meanwhile, its built-in, multi-channel speakers deliver cinema-quality sound with Acoustic Beam technology. And it features Samsung’s smart TV Tizen platform, complete with built-in streaming apps and content casting functionality. The Premiere delivers a premium, big-screen home entertainment experience while seamlessly blending in.

Innovation Honoree, Home Audio/Visual Components & Accessories: Samsung The Terrace Soundbar – Complementing Samsung’s first outdoor TV, The Terrace Soundbar is best in class IP55-rated for weather resistant durability against water and dust and optimizes sound for an unparalleled outdoor entertainment experience. The sleek, slim Soundbar can be mounted to a wall, or directly to The Terrace TV. The Soundbar delivers powerful, crisp audio. Wherever you are in the backyard, you won’t miss a second of action. Cast audio from your devices or sync your TV and speaker. The Terrace Soundbar’s distortion cancelling technology helps it deliver a deep, clear bass sound from its built-in woofers. Its adaptive sound optimizes content scene-by-scene, making speech clear at low volumes.

Innovation Honoree, Computer Hardware/Components: Samsung SmartSSD Computational Storage Drive (CSD) 4TB — Consumer-facing datacenter architecture requires large frequent transfers between the CPU, GPU, SSDs and RAM. SmartSSD CSD gives processing power to the solid state drive itself, to enable concurrent processing of large amounts of information. Based on FPGA and PCIe Gen3 solid state technology, the SmartSSD CSD delivers extremely high performance, outstanding power efficiency and top-notch reliability, for applications targeted at AI analysis, big data and IoT applications.

Innovation Honoree, Embedded Technologies, and Computer Hardware/Components: Samsung uMCP (UFS 3.1 256GB + LPDDR5 12GB) – The first combination of 10nm-class 12GB LPDDR5 mobile DRAM and sixth-generation V-NAND 256GB Universal Flash Storage (3.1), Samsung uMCP represents an industry-leading, more energy efficient step toward greater use of premium high-speed, low-power mobile memory. Samsung’s uMCP also enables commercialization of higher resolution displays such as 4K/6K into mobile devices, and exceptionally smooth multi-tasking.

Innovation Honoree, Health & Wellness: Samsung LM283N+ – Revolutionary indoor lighting solution to help people improve their melatonin level in a way that’s similar to natural lighting. The LM283N+ DAY helps individuals to obtain a higher level of concentration, while LM283N+ NITE enables better sleep, regardless of a light’s color temperature. The LM283N+ can be used in retrofit bulbs for use in existing desk or bedside lamps.

In order to learn more about the revolutionary capabilities the Galaxy Fold, Galaxy Z Flip 5G and Galaxy Z Fold2 possess, take a look at the infographic below.