A foldable can offer a new way to experience a smartphone, but the real test begins when it becomes your everyday device.

Can it take the kind of photos you expect from a premium smartphone? Will your favorite apps work naturally on a different screen shape? Is a foldable still practical to carry around? And with different form factors now available, how do you know which one fits you?

In the second part of this series, Team Galaxy takes on these questions from a more everyday perspective.

#1 “Can a foldable really have a great camera?”

Foldables have traditionally been associated with their displays and form factors. But as the category matures, consumers increasingly expect the rest of the experience to match the premium price.

Samsung’s answer is to bring flagship-level mobile photography into its foldable portfolio.

The Galaxy Z Fold8 Ultra features a 200MP camera, giving users the high-resolution imaging capabilities they expect from a premium Galaxy device — without having to choose between an advanced camera and a foldable form factor.

There’s no need to compromise, as Vivian Liu shares.

#2 “A new screen shape means new app problems, right?”

Changing the physical shape of a smartphone naturally raises questions about the software experience.

What happens to the apps I already use? Will everything work properly? And what about moving all my information from my existing phone?

Samsung has spent years developing the software experience around foldable displays, while working with popular apps to make the transition into the new form factor feel natural. So when you watch your favorite content, there is no letterboxing – no black bars, as Kittie Yiyi points out.

And for consumers switching from another smartphone platform, Smart Switch¹ helps make the move from iOS to a new Galaxy device easier by transferring important data and content.

#3 “Won’t a foldable be bulky and heavy?”

Early foldables had to balance ambitious new engineering with the practical realities of carrying a smartphone every day. That has changed significantly as the technology has matured.

In short, powerful phones like the Galaxy Z Fold8 Ultra do not have to be bulky. It’s a premium, usable form factor that only weighs 215g.

The Galaxy Z Fold8, Samsung’s thinnest and lightest Fold yet² at only 201g, further demonstrates how eight years of engineering have gone into making the form factor more portable and practical.

And both of these powerful phones are lighter and thinner than Alex HKF’s everyday notebook. The goal is no longer simply to make a phone that folds. It’s to make a foldable that feels natural to carry.

#4 “Should I just upgrade to the next conventional flagship instead?”

Not every consumer needs a foldable. But for those considering a new smartphone, the question is increasingly about what kind of experience they want from their next device. The choice isn’t simply between one phone and another. It’s between different ways of using a smartphone, and often, it also comes back to what conventional bar or slab phones offer.

Ori shows us how the Galaxy S26 Ultra demonstrates that Samsung’s innovation isn’t limited to foldables – from its 200MP camera capabilities and Horizontal Lock experience to Privacy Display and Galaxy AI. It offers a different approach to the conventional smartphone, particularly for consumers who value intelligent, private and versatile mobile experiences.

#5 “A new foldable shape sounds interesting. But how do I know which one is right for me?”

This may ultimately be the biggest change in the category. There isn’t one definition of what a foldable should look like anymore. Samsung’s latest Galaxy Z lineup offers three distinct approaches to the form factor, designed around different needs and lifestyles.

The trendy Galaxy Z Fold8 is built around a more immersive, wider-screen experience. Abdul Qawiy Aro puts it simply: “The Galaxy Z Fold8’s all-new design and larger display deliver a truly immersive viewing experience.”

The powerful Galaxy Z Fold8 Ultra takes the large-screen concept further for consumers who want maximum productivity and capability. “Safe to say, productivity just got an upgrade,” says Daryl Tan.

And the expressive Galaxy Z Flip8 brings the foldable experience into a compact, pocket-friendly form factor for everyday convenience.

Watch as Perry Kuan showcases three shapes. Three experiences. Different reasons to fold.

Eight years of progress changes the questions

The evolution of foldables can ultimately be measured by the questions consumers are asking.

Early on, it was simply: “Can a smartphone really fold?”

Then came: “Will it last?”

Today, the questions are more sophisticated: “Which form factor suits me? What can I do with the extra screen? How much more productive can I be? How seamlessly does it fit into my life?”

That evolution matters. Because it shows that foldables have moved beyond being an experiment in smartphone design. They have become another way of thinking about what a smartphone can be. As more of the industry embraces the form factor and brings foldables to a wider audience, Samsung users already have years of experience with that future.

1. Transferable data may vary depending on the device OS (Android or iOS), OS version and connection method. Data transfer from an iOS device to a Galaxy device using the upgraded method is available on devices running Android 17 or later and iOS 26.6 or later in regions outside mainland China. ︎
2. Compared to previous Galaxy Z models. ︎

While the two features offer different camera experiences, both draw on expertise spanning foundational technology research, feature development, and user experience design.

As part of “The People Behind the Galaxy Z Series’ Camera Innovations,” Samsung Newsroom sat down with experts from Samsung Research and the Mobile eXperience (MX) Business to discuss the technical challenges and collaboration behind the two features.

A sharply defined subject against a softly blurred background creates a sense of depth long associated with professional camera lenses. Researchers have continued to explore ways to achieve this effect in smartphone video.

With the Galaxy Z series, Portrait Video recreates the distinctive depth and Bokeh¹ of a large-aperture lens². To make this possible, Samsung Research analyzed the optical characteristics of actual camera lenses and developed AI-powered video processing technology, while the MX Business optimized it for the device.

Samsung Newsroom spoke with YoungGeol Kim of the Visual Technology Team at Samsung Research and Sang-uk Park, responsible for camera development at the Mobile eXperience (MX) Business, about how Portrait Video evolved from a research concept into a Galaxy camera feature.

A New Level of Depth in Portrait Video

Q. What is Portrait Video? What has changed with the latest Galaxy Z series?

Park: Portrait Video keeps the main subject in focus while softly blurring the background, creating a cinematic look that makes the subject stand out.

On the Galaxy Z series, the degree of blur changes naturally based on the distance between the subject and background. Small background lights appear as soft, rounded Bokeh, much as they would through a large-aperture lens. This allows users to draw attention to the subject and capture videos with greater depth and atmosphere using just a smartphone, without the need for separate professional equipment.

Users can also shift the focus to a different subject or adjust the blur level after filming.

Q. What inspired the technology behind Portrait Video?

Kim: Photography has been my hobby for 25 years. That passion led me to camera technology research and development and sparked a lasting interest in the unique visual character of lenses.

As smartphone cameras advanced rapidly, photography benefited from a range of new features and improvements in image quality. Video evolved quickly as well, but I saw further potential in recreating the depth and background rendering of professional camera lenses. We proposed the idea during the research stage, just as the MX Business was exploring ways to help users create professional-looking videos more easily — paving the way for joint development.

Q. How did the teams collaborate to turn Portrait Video into a camera feature?

Kim: Existing solutions alone weren’t enough to achieve the natural lens rendering we wanted. At the time, Samsung Research’s technology was still in the research stage, so applying it to a product was not an easy decision. Even so, the MX Business recognized its potential and decided to commercialize it.

From there, full-scale testing and refinement began. We evaluated the technology on actual devices and exchanged feedback, turning it into a camera feature for users.

Park: To prepare the feature for real-world use, we had to shoot countless videos under a wide range of conditions and validate the results. Since the feature is centered on people, experts from both teams even served as models and filmed one another. We focused particularly on how naturally subjects were separated from their backgrounds and whether the blur and Bokeh looked right at different distances.

As we filmed each other, reviewed the results together and continued our discussions, what I remember most is how noticeably the results improved.

Large-Aperture Lens Rendering on Smartphones

Q. What is the key technology that takes Portrait Video to the next level?

Kim: The key is technology that recreates the distinctive look of large-aperture professional camera lenses in smartphone video. We used AI and optical analysis to make this possible.

Simply blurring an image is not enough to reproduce the depth and natural background rendering of a professional camera. Conventional blur softens an image by blending surrounding colors, but a large-aperture lens works differently. The degree of blur changes naturally based on the distance between the subject and background, while bright points of light spread into Bokeh that retain their shape and brightness. The shapes and textures of these out-of-focus areas are known as bokeh.

This requires accounting for both subject-to-background distance and how light spreads through an actual camera lens.

Recreating this effect on a smartphone required two elements. First, we analyzed how light spreads through a real large-aperture lens and the resulting bokeh characteristics, then converted the results into data. We combined this with AI-estimated distance information for the scene, allowing the system to adjust the degree of blur and bokeh size based on the distance between the subject and background.

Q. What technical challenges did the teams face when creating blur and bokeh on smartphones?

Kim: The biggest challenge was naturally rendering complex boundaries between the subject and background, such as hair or eyeglass frames. On smartphones, AI-estimated distance information alone isn’t sufficient to accurately distinguish fine boundaries. Even a small error can blur strands of hair or leave parts of the background sharp, making the subject look unnaturally cut out.

To address this, we combined AI-estimated distance information with boundary information from the original footage, allowing for natural separation between the subject and background even around fine details such as hair.

Park: Maintaining consistent results across different shooting conditions — including weather, lighting, subject movement, and distance — was crucial. We repeatedly filmed under a wide range of conditions and reviewed the results, improving unnatural elements through software optimization and additional AI training data. Building on Samsung Research’s technology, image quality experts from the MX Business also evaluated the results from a user perspective, further refining the feature.

Q. What did it take to make this complex video processing reliable and ready for use on the Galaxy Z series?

Kim: The biggest hurdle was reducing power consumption and heat generation without compromising quality. Video is a rapid sequence of images, so processing 4K video in real time requires significant computation.

That meant we had to prioritize. We preserved the processing essential to image quality while reducing computation in areas where users were unlikely to notice a difference.

As a result, we struck a balance between natural lens rendering and real-time processing, ensuring stable, efficient performance even during extended recording.

More Freedom in Video Creation

Q. What are some tips to help users get the most out of Portrait Video?

Kim: To make bokeh stand out, look for scenes with bright light sources against a relatively dark background. Sunlight sparkling through leaves, Christmas lights, or streetlights at night can spread softly into circular Bokeh, creating a more atmospheric look.

When filming a person, it’s best to avoid strong light from the front. Instead, position the light source behind or to the side of the subject. This can softly illuminate the subject’s hair and contours while making the background Bokeh more prominent. Reflected light or ambient sources like streetlights can help keep the face from getting too dark for a more balanced result.

Q. What reaction would you most like to hear from people who have tried Portrait Video?

Park: I’d like users, creators, and video professionals to be surprised by how easy it is to create cinematic video on a smartphone. I hope the natural blur, Bokeh, and post-capture editing features give them greater freedom to achieve the look and feel they want.

Kim: Ultimately, I hope people feel they no longer need to carry a separate professional camera. We will continue advancing the underlying technologies so they can create cinematic videos with just a smartphone.

Bringing the cinematic shallow depth of field and light rendering of professional camera lenses to smartphone video required extensive testing and collaboration to turn a research concept into a reliable product feature. Developed through the combined expertise of Samsung Research and the MX Business, Portrait Video expands the Galaxy video experience — giving users more ways to realize their creative vision.

1. The shape and texture of blur in out-of-focus areas, often seen when small points of light appear as circular highlights ︎
2. A lens with an aperture that can open wide to let in more light, making it well suited for keeping the subject sharp while softly blurring the background and rendering bokeh highlights. ︎

When shopping for a new phone, you’ve probably read reviews and watched comparison videos in search of the “best” device.

While rankings can be helpful, they can’t answer the most important question: which phone is best for me? That answer depends on personal considerations like how you prefer to work, create and stay connected throughout your day.

Why Does Samsung Offer Multiple Foldable Form Factors?

The best foldable isn’t the same for everyone. That’s exactly why Samsung offers three distinct foldable designs with the new Galaxy Z series.

Whether you want to consolidate with a single mobile device that can power through your to-do list, a screen built for streaming and reading, or looking for something more compact and convenient, Galaxy Z series has options.

Through eight generations of refinement, Samsung understands what users want most from foldables. The new Galaxy Z series is the result of all that experience. Every device delivers in the areas users care about most: displays, durability, portability and performance.

Which Galaxy Z Foldable Is Right for You?

The latest Galaxy Z series offers a range of innovative foldable form factors: the compact Galaxy Z Flip8, the brand-new Galaxy Z Fold8, and the powerful Galaxy Z Fold8 Ultra.

Deciding which is right for you ultimately depends on what you want from your smartphone experience, and how your phone fits into your life.

Choose Galaxy Z Flip8 if you want:

• Maximum portability from Samsung’s slimmest and lightest Z series device
• An experience built around self-expression and capturing great selfies
• Everyday convenience for quick tasks without opening your phone

Choose Galaxy Z Fold8 if you’re looking for:

• A new foldable shape designed for modern content formats
• An immersive viewing experience for watching, reading and gaming
• Samsung’s lightest Galaxy Z Fold yet

Choose Galaxy Z Fold8 Ultra if you prioritize:

• Samsung’s top-of-the-line experience reserved for Ultra devices
• Multitasking on an expansive 8-inch folding main screen¹
• Productivity and flagship performance
• The versatile and capable camera system in the Galaxy Z series

Across the lineup, the durability of the Galaxy Z series is complemented by Galaxy’s latest mobile AI² experiences and software optimized for each form factor, giving you a bespoke experience built around each unique design.

The best phone is the one that fits your life, and Samsung Galaxy’s portfolio is designed to help you find it. From Galaxy Z TriFold³ introduced earlier this year to the latest Galaxy Z series, Samsung is committed to evolving its foldable portfolio to meet a wide range of needs and lifestyles.

1. Measured diagonally, Galaxy Z Fold8 Ultra’s Cover Screen size is 6.5” in the full rectangle and 6.5” accounting for the rounded corners. The Main Screen size is 8.0” in the full rectangle and 8.0” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole. ︎
2. Galaxy AI basic features provided by Samsung are free. Any Samsung enhanced AI features and all third-party AI features are subject to different terms and may be subject to fees. ︎
3. Not available in Malaysia. ︎

As foldable smartphones move from niche innovation to an increasingly established category, there is an interesting story to be told about what it actually takes to build a phone that folds — and what years of developing the technology have taught Samsung about the future of mobile.

Samsung has been at the center of that evolution, from the first Galaxy Fold in 2019 to the increasingly refined Galaxy Z family today. Along the way, it has learned that successful foldables are not created by solving one engineering challenge. They require continuous learning across hardware, software, AI and, perhaps most importantly, human behavior.

Here are eight areas where Samsung has pushed foldables forward.

1. Making foldables more durable

The visible innovation may be a screen that folds, but making that possible requires solving challenges around durability, materials, display support and hinge engineering – challenges that simply don’t exist on conventional smartphones

Samsung’s new Flex Titanium technology in the Galaxy Z series uses a titanium-based display structure to strengthen the display support, improve durability and reduce crease visibility, while helping enable a thinner device¹.

2. Making the fold feel seamless and effortless

Years of development have shown that the hinge isn’t just a mechanical component – it affects how naturally a device opens, how thin it can be and how comfortable it feels in everyday use.

The latest Galaxy Z series combines refinements to the hinge mechanism, display tension and folding magnets to make unfolding smoother and more natural. On the Galaxy Z Fold8 Ultra, this contributes to a device measuring just 4.1mm when unfolded.

3. Turning bigger screens into new possibilities

Samsung has learned that additional screen real estate needs to enable genuinely different experiences, not simply provide more pixels.

The Galaxy Z Fold8 introduces a new 4:3 main display, which is optimized for immersive viewing and gaming, while rotating the device creates a 3:4 ratio suited to reading and browsing. The larger canvas also supports content creation and editing through experiences such as My FanCam².

4. Expanding what a foldable can look like

Consumer behavior has demonstrated that different people want different things from a foldable. Some want a larger workspace; others value compactness, self-expression or quick access.

Samsung now offers three distinct foldable experiences: Galaxy Z Fold8 Ultra for productivity, Galaxy Z Fold8 for immersive discovery and Galaxy Z Flip8 for expression and quick interaction. These distinctions show how the form factor can be designed around different lifestyles rather than forcing consumers into just one definition of a foldable.

5. Making hardware and software work as one

A phone that physically changes shape also needs software that can change with it. The experience has to flow naturally between screens, orientations and modes.

Samsung has increasingly designed the software experience around the physical flexibility of the devices, from Multi Window, AI-powered multitasking with Now Nudge³ and Gemini Notebook⁴ on the Galaxy Z Fold8 Ultra, to a more capable FlexWindow on the Galaxy Z Flip8, where users can access apps, information and actions without unfolding.

6. Bringing AI into the foldable experience

The next stage of smartphone AI isn’t simply about generating an answer. It is about understanding what the user is doing and helping them move from information to action.

Agentic AI is integrated into the Galaxy Z8 experience, helping users move more naturally between information, apps and actions. On Samsung’s new foldable series, the expanded screens also create a natural canvas for AI-powered productivity, including Gemini Notebook, which can bring together information from different sources and help users organize and work with their thoughts and content in one place. And ultimately, get more done.

7. Removing the barriers to better experiences

Years of real-world use have shown that users prefer the least amount of hassle when it comes to using their devices. Adapting to a new device starts even before the first use, so switching devices itself needs to feel effortless.

The latest generation of the Galaxy Z series brings greater flexibility not just to how consumers use their devices, but how they move into the Galaxy ecosystem. With Smart Switch⁵, users can wirelessly transfer important data such as contacts, photos, messages, apps and settings from their previous devices, including from iOS. With One UI 9 on the latest Galaxy Z series, iOS device users can initiate the transfer simply by scanning a QR code, remove another barrier to switching.

8. Turning a new form factor into a complete ecosystem

Perhaps the central takeaway: every generation creates new questions around engineering, usability and consumer behavior. The experience of answering those questions, generation after generation, becomes an advantage in itself.

The new Flex Titanium display structure, thinner form factors, redesigned display ratios, more capable FlexWindow experiences and deeper agentic AI integration – all of these features, and more, show how the eighth-generation Galaxy Z Series represents the cumulative result of years of iteration and consumer insight.

1. Compared to previous Galaxy Z series models. ︎
2. My FanCam requires a Samsung account login. Video must be 720 x 720 pixels or higher. Results may vary. ︎
3. Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat. Split view supported apps may vary. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed. ︎
4. Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, YouTube and offers. Offer ends Aug 1, 2027 at 11:59pm PT. Unless canceled earlier, Google One will charge RM97.99/mo after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/offer/terms-and-conditions/SamsungAIPro. ︎
5. Transferable data may vary depending on the device OS (Android or iOS), OS version and connection method. Data transfer from an iOS device to a Galaxy device using the upgraded method is available on devices running Android 17 or later and iOS 26.6 or later in regions outside mainland China ︎

Do you remember the first time you ever saw a foldable mobile phone?

Modern foldables of today have evolved far beyond just a screen that folds. Samsung’s line-up now combines intelligent features with large displays for productivity, entertainment, and communication.

Since the introduction of the first Galaxy Fold in 2019, Samsung has been leveraging a deep understanding of consumer needs and strengthening expertise in this category. Valuable insights and experiences gained from seven generations of foldable innovation has resulted in the most complete line-up yet – the all-new Galaxy Z8 series.

This exciting line-up is resonating with consumers globally, including those in Southeast Asia and Oceania. In this region, sales of the Galaxy Z Fold8 and Fold8 Ultra have grown 40% compared to the Galaxy Z Fold7. The new series is also compelling more people in the region to embrace Samsung foldables, with switchers to the Galaxy Z Fold8 series from other brands increasing by more than 60% compared to those who made a switch to the previous Z Fold generation.

From the latest innovations unveiled in 2026, let’s trace Samsung’s evolution of foldable technology through the years – from its newest breakthroughs, all the way back to the debut of its very first foldable phone. Here’s how the journey unfolded.

2026: Three distinct foldables built for immersion, productivity and self-expression

The latest foldable line-up presents a broad portfolio designed to meet distinct user needs. The Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 bring together advancements across form factor, display engineering, camera features, and Galaxy AI, empowering users with more choice than ever to pick a foldable that best suits their needs.  

Galaxy Z Fold8	A new form factor offers display ratios optimized for content consumption: A 10:161 cover screen for quick everyday interactions and a 4:3 main display for games, films, and also reading.At 201g, it is Samsung’s lightest Galaxy Z Fold2, and is powered by the Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy3. Flex Titanium is introduced across the Galaxy Z series – a display structure combining a titanium alloy film with an enhanced titanium plate to make the foldable thinner, strengthen display support, and reduce crease visibility over time.
Galaxy Z Fold8 Ultra	First Ultra foldable brings Galaxy’s Ultra standard for performance, capability and innovation to an expansive 8-inch main display4 designed for multitasking and content creation.Ultra-level camera system: 200MP Main Camera with HDR capability in 200MP mode, new 50MP ultra-wide Camera, improved Nightography, and 8K video recording with the new APV codec and Cine LUT.
Galaxy Z Flip8	Reimagined FlexWindow brings apps, insights and actions to the cover screen – Now Brief on the FlexWindow surfaces timely insights and next steps.Flip camera experience is enhanced with a 50MP camera and ProVisual Engine, alongside Flex Mode, Camcorder Grip with Zoom Rocker, Super Steady with Horizontal Lock, FlipShot and Mirror view.Weighing 180g and measuring 6.1mm thick, it is Samsung’s slimmest and lightest Flip5.

2024 to 2025: Bigger possibilities for everyone with mobile AI

In 2024, the Galaxy Z series was first equipped with Galaxy AI, offering users AI-powered experiences tailored to each form factor. 

2025: A Thinner Fold and an Edge-to-Edge FlexWindow

The Galaxy Z Fold7 introduced the first flagship-level 200MP wide-angle camera in the Galaxy Z series, pairing upgraded imaging capabilities with a large screen for editing and content creation. At just 8.9mm thick when folded and weighing only 215 grams, the Galaxy Z Fold7 was lighter than even the Galaxy S25 Ultra. The Galaxy Z Flip7 featured a new 4.1-inch edge-to-edge FlexWindow6, enabling users to access AI-powered experiences and features like Now Brief without opening the device.

2024: Galaxy AI Comes to Foldables

The arrival of Galaxy AI was a pivotal moment, with AI experiences adapted to the distinct foldable form factors.On Galaxy Z Fold6, large-screen multitasking was supported by AI-powered features like Note Assist, Composer and Sketch to Image. Galaxy AI unlocked new possibilities for content creation with the Galaxy Z Flip6. With Auto Zoom, FlexCam could automatically detect the subject and adjust framing, making it easier to capture hands-free photos and videos.

2021-2023: Bringing foldables into everyone’s everyday life

As the category developed, Samsung continued to refine foldables to improve durability and increase versatility, enabling the form factor to better fit into everyday life.

2023: Flex Hinge and Flex Window Refine the Foldable Form	Galaxy Z Fold5 introduced the new Flex Hinge, designed to diffuse external impact and support a more balanced foldable design. The Galaxy Z Flip5 was equipped with a 3.4-inch FlexWindow, expanding access to Widgets, messages, and camera functions directly from the cover screen.
2022: Foldable Experiences Support Hands-Free Content and PC-Like Multitasking	Galaxy Z Fold4 was the first foldable to ship with Android 12L, a version of Android created specifically for large-screen experiences. A new Taskbar supported a PC-like layout, and new swipe gestures made it easier to move between apps and multitask on the Main Screen.Galaxy Z Flip4 expanded creative possibilities with FlexCam, enabling hands-free photos and videos from multiple angles, while enhanced Quick Shot right from the cover screen made selfies more convenient.
2021: Enhanced durability with IPX8 Water Resistance	As foldables became a bigger part of everyday life, improving durability was a top priority.  Galaxy Z Fold3 and Galaxy Z Flip3 brought IPX87 water resistance to the foldable line-up, marking an important advancement for the category. Both devices were also built with Armor Aluminum, which was the strongest aluminum ever used on a Galaxy phone.

2019-2020: Can you fold a mobile phone?

Long before foldables became familiar in everyday mobile experiences, Samsung took the bold step of reimagining what the category could look like. And after launching a foldable for the first time in 2019, Samsung continued to show that foldables were not just phones with flexible screens, but devices that could support entirely new ways to enjoy mobile experiences. With relentless innovation over the years, Samsung has driven the technology from concept to mainstream adoption.

2020: Hideaway Hinge and Flex Mode Unlock New Foldable Experiences

Galaxy Z Fold2 came with an expanded 6.2-inch Infinity-O Display and introduced Flex Mode, enabling the phone to be used with a variety of angles depending on user needs – wide open, standing upright in a folded position, and more.At the same time, Samsung launched the first Galaxy Z Flip, featuring the industry’s first foldable glass display built using Samsung’s Ultra-Thin Glass technology.These innovations showed that foldables were not simply smartphones with flexible screens; they could create entirely new ways of interacting with mobile devices.

2019: Galaxy Fold Opens a New Chapter in Smartphone Innovation

The first step in the journey began in 2019 with the Galaxy Fold bringing foldable technology to mainstream consumers for the first time.Its 7.3-inch Infinity Flex Display could transform a compact phone into a larger screen designed for viewing, productivity and multitasking.Features such as App Continuity and Multi-Active Window demonstrated how software and hardware could work together across a completely new form factor.At the time, it was a bold vision of what the future of mobile technology could look like.

More still to come for the Galaxy Z series

What began as a bold idea in 2019 has evolved into a comprehensive Galaxy Z portfolio shaped by relentless innovation and improvements. The journey is far from over. Across the Galaxy Z series, Samsung will continue to make the foldable experience even more intuitive, capable, and seamless for everyone.

Frequently Asked Questions

Q. What is the difference between Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8?
The three devices are designed around different foldable experiences. Galaxy Z Fold8 Ultra brings Ultra-level productivity and content creation to an expansive foldable display, Galaxy Z Fold8 focuses on immersive content discovery and consumption through its new form factor, while Galaxy Z Flip8 centres on self-expression and quick interactions through its AI-native FlexWindow.

Q. Is Galaxy Z Fold8 one of the lightest foldable phones available?
The Galaxy Z Fold8 is the world’s lightest book-style foldable phone, combining the portability with an expansive screen when you want more. Weighing just 201g, the device is easy to carry throughout your day and its slim profile fits comfortably in your hand. You can slip it into your pocket smoothly or unfold whenever you want more room to watch, read, work, or play on the spacious main screen.

Q. How do I transfer my data over from another phone to Galaxy?
Bringing your data over is easier than ever with the upgraded Smart Switch experience on Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8. There is no need for an extra app and data can be transferred wirelessly to make the move over to Galaxy even simpler. Migrate data including passwords and passkeys, call history, accessibility settings, eSIM data and more.

1. Measured diagonally, Galaxy Z Fold8’s cover screen size is 5.5” in the full rectangle and 5.4” accounting for the rounded corners. The Main Screen size is 7.6” in the full rectangle and 7.6” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole. Aspect ratios shown are approximate, based on representative model values. ︎
2. Compared to previous Galaxy Z Fold models. ︎
3. Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. ︎
4. Measured diagonally, Galaxy Z Fold8 Ultra’s cover screen size is 6.5” in the full rectangle and 6.5” accounting for the rounded corners. The main screen size is 8.0” in the full rectangle and 8.0” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole. ︎
5. Compared to previous Galaxy Z Flip models. ︎
6. Measured diagonally, Galaxy Z Flip7’s cover screen size is 4.1-inch in the full rectangular form; actual viewable area is less due to the rounded corners and camera hole. ︎
7. IPX8 is based on test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not advised for beach or pool use. Not dust-resistant. ︎

Seven generations in, Samsung’s foldables have moved beyond novelty to become daily mobile companions for many. Tech experts in Southeast Asia and Oceania have experienced this progress first-hand with the Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 since they launched at Galaxy Unpacked 2026: Here’s what they find most impressive:  

Underpinning the latest generation of foldables is advanced hardware innovation, which Stephen Fenech, Tech Guide (Australia) notes: “With eight generations of foldable experience, research and development at its back, Samsung has established itself as the pioneering company of this latest and growing smartphone category.”

Ultra Power: What Makes the Galaxy Z Fold8 Ultra Outstanding?

The Galaxy Z Fold8 Ultra brings Galaxy’s renowned Ultra standard to foldables, providing users with a larger workspace for maximum productivity and content creation. On design, Dedy Irvan, Jagat Review (Indonesia) shares: “The Galaxy Z Fold8 Ultra delivers an experience that feels closer than ever to Samsung’s Ultra lineup. Beyond the “Ultra” branding, its refined dual rail hinge offers a firmer, more premium feel — opening effortlessly, providing reassuring resistance midway, and locking smoothly into place when fully unfolded.”

Testing the foldable’s power to handle everyday tasks, Huy Duc, VnExpress (Vietnam) highlights: “Beyond its nearly invisible crease, it delivers one of its biggest upgrades yet: an increased 5,000mAh battery¹ packed into a slimmer chassis, complemented by faster 45W charging.”

For content creation, Du Lam, Vietnamnet (Vietnam) added: “It combines a 200MP camera² with 8K video recording and Cine LUT, delivering a professional-grade content creation experience in a foldable device.”

Everyday Fit: How Does the Galaxy Z Fold8 Add Value to Daily Life?

The Galaxy Z Fold8 is Samsung’s lightest Galaxy Z Fold to date, and power users point to its shape as the standout. Robb Report (Malaysia) called it “one of the most uniquely shaped phones currently on the market.”

Meanwhile, Rodneil Quiteles, GadgetMatch (Philippines) appreciated its everyday usability: “The Galaxy Z Fold8 isn’t trying to be a regular smartphone that unfolds into a tablet. It feels like it’s designed around how many of us already use our devices today.”  Tump Yung (Thailand) expressed similar sentiments, saying “The Galaxy Z Fold8 strikes the perfect balance between productivity and everyday enjoyment. It honestly feels like it was made for someone like me.”

Enjoying the viewing experiences on its screen,Si Jia, Geek Culture (Singapore) wrote: “Topped off with a fun-sized build, the Galaxy Z Fold8’s 4:3 aspect ratio is easily the standout element, delivering full-screen immersion.”

Fun with the Flip: How the Galaxy Z Flip8 Supports New Ways of Self-Expression

The Galaxy Z Flip8 provides the sleekest experiences for users who want a phone as dynamic as they are. Amy Maizura from Amanz (Malaysia) wrote: “The Galaxy Z Flip8 is noticeably thinner and lighter than the Flip7. Its reduced weight and slimmer profile make it more comfortable to hold and practical for a modern lifestyle.”

The Verdict: One Line of Foldables, Three Distinct Fits

Wondering which foldable best suits your needs?Dave McLeod, Tarmac Life (New Zealand) notes that there’s a device for everyone: “Whether it’s the multitasking prowess of the Galaxy Z Fold8 Ultra, the content-friendly ratio of the Galaxy Z Fold8, the pocketable utility of the Galaxy Z Flip 8” there is a foldable that “can integrate itself deeper into (your) daily lives.”

Frequently Asked Questions

Q. What’s different between the Galaxy Z Fold8 and the Galaxy Z Fold8 Ultra?

The Galaxy Z Fold8 Ultra and Galaxy Z Fold8 are built for different user needs.

The Galaxy Z Fold8 Ultra would appeal to those prioritizing productivity. For example, users can use Multi Window for seamless side-by-side experiences on its large 8-inch main display. It also comes equipped with a 5,000 mAh battery to power through the day.

Meanwhile, the Galaxy Z Fold8 is optimized for content consumption. With a 4:3 ratio when unfolded, it delivers more immersive content and viewing experiences. Its 4,800 mAh battery also enables it to handle AI tasks and content streaming for extended durations.  

Q. Is the Galaxy Z8 Series covered if it’s damaged or needs repair?

Samsung Care+³ offers protection – free for the first three months⁴ – for your Galaxy Z8 Series with fast repairs for accidental damage, extended warranty coverage and certified expert support at home and abroad. With One UI 9.0, the new Warranty and care settings hub lets you enroll in, access and manage Samsung Care+ directly from your device, alongside warranty information, self-diagnostics, repair requests and remote support.

Q. Can I transfer my data from another phone to a Galaxy Z8 series device?Yes. With the updated Smart Switch, iOS users scan a QR code and transfer data wirelessly — including passwords, passkeys, call history, accessibility settings and eSIM data — without downloading additional apps.

1. Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4,854mAh for Galaxy Z Fold8 Ultra. Actual battery life may vary depending on network environment, usage patterns and other factors. ︎
2. Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects. ︎
3. Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. ︎
4. If you buy a new Galaxy foldable on Samsung.com and enroll in a monthly Samsung Care+ plan, your first three months of coverage are free. ︎

The way we use our smartphones has evolved.

Some of us spend the day switching between meetings, emails and presentations. Others are constantly capturing life’s best moments, while some simply appreciate products that combine exceptional design with effortless style.

That’s why Samsung’s all-new Galaxy Z series offers more than just different devices; it offers different personalities.

So, which one sounds most like you?

Question 1

Your calendar suddenly clears for the afternoon. What’s the first thing you do?

A. Finally clear your inbox and tick off your to-do list.

B. Meet friends for coffee at your favorite spot.

C. Grab your phone and film content you’ve been meaning to create.

Question 2

Which compliment do you hear most often?

A. “I don’t know how you manage to get so much done.”

B. “You always look so put together.”

C. “Your photos and videos are always amazing.”

Question 3

Your phone is most important when…

A. You’re multitasking between work, documents and video calls.

B. You’re making a great first impression wherever you go.

C. You’re documenting life’s best moments and sharing them instantly.

Your result

Mostly As: You’re the Power Player [Galaxy Z Fold8 Ultra]

Productivity isn’t just something you do; it’s how you’re wired.

Whether you’re reviewing presentations between meetings, managing multiple conversations at once or making full use of Galaxy AI features, you need a device that keeps pace with the way you work.

The Galaxy Z Fold8 Ultra is built for those who expect more from every moment. Its expansive display, seamless multitasking experience and intelligent AI capabilities make it Samsung’s most capable foldable yet, helping ambitious professionals work smarter wherever they are.

For you, productivity isn’t a feature; it’s a lifestyle.

Mostly Bs: You’re the Bold Luxe [Galaxy Z Fold8]

You appreciate products that feel just as good as they perform.

You value thoughtful design, refined craftsmanship and technology that integrates effortlessly into your lifestyle without compromising on capability.

The all-new Galaxy Z Fold8 strikes that balance beautifully. With its slimmer form factor, premium finish and unmistakable foldable design, it’s a device that quietly commands attention while delivering the powerful everyday experience you’d expect from Samsung’s latest innovation.

You don’t need to announce your arrival. Your Fold already has.

Mostly Cs: You’re the Social Curator [Galaxy Z Flip8]

Life moves quickly and you’re determined to capture every moment of it.

Whether you’re creating short-form videos, snapping spontaneous selfies, travelling with friends or staying connected on the go, your smartphone is an extension of your creativity.

Compact, expressive and versatile, the Galaxy Z Flip8 is designed for those who love sharing their world from fresh perspectives. Its iconic foldable design and flexible camera experience make it a reliable companion for creators, storytellers and anyone who believes life’s beautiful moments deserve to be remembered.

There’s a Galaxy Foldable for Every Story

The beauty of the Galaxy Z series isn’t that one device is better than another – it’s that each one is designed around a different way of living.

Whether you’re the Power Player, the Bold Luxe, or the Social Curator, there’s a Galaxy foldable that complements your personality, your ambitions and the way you move through the world.

Because in the end, the best smartphone isn’t simply the one with the most features.

It’s the one that feels like it was made for you.

Explore Samsung’s latest Galaxy foldables, designed to enhance productivity, creativity, and everyday flexibility.

The Galaxy Z Fold8 is built for seamless multitasking, immersive viewing, and productivity-focused experiences. For those seeking the ultimate foldable, the Galaxy Z Fold8 Ultra delivers Samsung’s most advanced premium foldable experience. The Galaxy Z Flip8 features a compact foldable design that’s perfect for creators, selfies, and life on the go.

A standout feature of Galaxy Z Flip8 is its upgraded cover display, FlexWindow. Users can take photos, access frequently used apps, and experience agentic AI — all without unfolding the device.

Samsung Newsroom highlights how Galaxy Z Flip8’s FlexWindow makes everyday life simpler in the video below.

You’re probably familiar with the gaps that happen every day – the half-made dinner plan in a group chat, meeting notes scattered across three apps, and that one tiny thing you meant to sort out three hours ago. But stress no more – with Galaxy AI on the Samsung Galaxy Z Fold8 Ultra, Galaxy Z Fold8, and Galaxy Z Flip8, get ready to transform your thoughts into action.

You heard that right – Galaxy AI on the new Z8 series has been optimized to each of the foldable form factors, with intuitive helpful features that make it easier to stay in control of your day, even when life gets busy.

And what’s great is that all this intelligence happens on a screen that unfolds into an expansive display — so the conversation you’re having and the task you’re working on can sit side by side if you wish, providing helpful reference when needed, while reducing the hassle of toggling between apps. Another good part? If you’re reading this on a mobile that’s not Galaxy, getting here might be even easier than you think.

Start the Day Knowing What Matters

Can my phone provide a daily summary of my to-do list and important things I should take note of?

For many people, the morning usually begins with a dozen things half-loaded in mind — an upcoming work deadline, a reply you owe a friend, a dinner plan with family for tonight — and keeping them straight has been your job alone. Now Brief¹ takes on that job, surfacing personalized insights tailored to your routines, interests and daily needs. Without unfolding your Galaxy Z Flip8, the FlexWindow also offers a view of the day’s weather, schedule and important notifications at a glance.

In 2026, Now Brief also keeps an eye out for you, by surfacing security and privacy insights, as well as flagging potential risks alongside the day’s priorities. By the time your first coffee is done, you already have everything you need to know for the day ahead.

Anticipating the Next Step

How can the Galaxy Z8 series help me coordinate and manage my schedule?

Late morning, a dinner plan starts to take shape in your group chat. Everyone’s keen, but no one’s checked a schedule or picked a place — and this is exactly where plans usually stall. Now Nudge² catches them: when plans begin brewing in a conversation, it surfaces relevant next steps like checking calendars for a suitable date and time to keep things moving.

On the Galaxy Z Fold8’s unfolded main display, those suggestions sit right beside the conversation, so the chat can continue while your plan comes together – less manual effort but more progress.

Getting Things Done

How can my mobile phone help me finish tasks with less effort?

Knowing what you need to do is the first step. But having to toggle between three different apps can be a big obstacle. With the hassle of tab-switching and copy-pasting, it’s no wonder tasks get abandoned halfway. But with Galaxy AI on Samsung’s latest Galaxy Z8 Series, when you need something, all you have to do is simply ask.

Gemini Intelligence can help you move from request to result in fewer steps: simply describe what you need in a natural voice or through text, or add screen or image context. App automation³ works across more than 40 supported apps and services — whether it’s looking up tickets, finding a nearby restaurant and making the reservation.  

On the Galaxy Z Flip8, such automation⁴ is even easier to access: the AI-ready FlexWindow lets you cue connected actions with a side-key press or a natural voice request. You don’t even have to open the device for Automation – you can cue and monitor progress directly on the cover screen. The dinner plan that began in your group chat an hour ago? That’s now a confirmed table.

Turning Scattered Information into Useful Outputs

Can my mobile phone help me quickly organize my meeting notes?

By afternoon, a long meeting has just ended, and the recap you owe your team lives everywhere at once — a voice memo, photos of a whiteboard, half-typed notes in two languages.

Gemini Notebook is that one, consistent workplace where you can collect, organize and develop your ideas. Whether your content is in notes, images, recordings, files, or document format, use Gemini Notebook to transform that content into meeting recaps, reports, visual summaries, infographics or audio overviews.

On the Galaxy Z Fold8 Ultra, drag-and-drop in Split view makes your workflow even more direct and simple: retain your source material on one side of the 8.0-inch main display⁵, and see the finished recap taking shape on the other. Getting organized – even on the go – then becomes one shareable document with minimal time and effort.

Ending the Day a Step Ahead

Usually the day just ends — whatever didn’t get done rolls quietly into tomorrow, unexamined. This evening looks different. Dinner’s booked and the recap’s sent so you can wind down today and calmly look forward to tomorrow.  

Frequently Asked Questions

Q. How is Galaxy AI different on a foldable?

On the new Galaxy Z8 series, Galaxy AI adapts to each form factor. With the wider display of the Galaxy ZFold8 and Galaxy ZFold8 Ultra, users can enjoy deeper multi-tasking with Split View that lets you run multiple apps side by side and shift between windows with a single tap. Meanwhile, the AI-native Galaxy Z Flip8’s FlexWindow keeps relevant information and shortcuts conveniently within reach so users can access apps, insights, and actions directly from the cover screen.

Q. Is the Galaxy Z8 Series covered if it’s damaged or needs repair?

Samsung Care+ offers protection – free for the first three months – for your Galaxy Z8 Series with fast repairs for accidental damage, extended warranty coverage and certified expert support at home and abroad. With One UI 9.0, the new Warranty and care settings hub lets you enroll in, access and manage Samsung Care+ directly from your device, alongside warranty information, self-diagnostics, repair requests and remote support.

Q. Can I transfer my data from another phone to a Galaxy Z8 series device?

Yes. With the updated Smart Switch, iOS users scan a QR code and transfer data wirelessly — including passwords, passkeys, call history, accessibility settings and eSIM data — without downloading additional apps.

Q. When is the Galaxy Z8 Series available in Malaysia?

The Galaxy Z series is now available in Malaysia. From 14 August to 4 October 2026, save up to RM1909.90 when you purchase the new Galaxy Z Fold8 Ultra, Galaxy Z Fold8, Galaxy Z Flip8.

To learn more about the Galaxy Z series, click the links below:

Samsung Galaxy Z Fold8 Ultra
Samsung Galaxy Z Fold8
Samsung Galaxy Z Flip8

1. Now Brief feature requires Samsung Account login. Available functions and features may vary by country, region, language, device model and apps. Some features may require a network connection. Customized briefing content provided is based only on the personal information to which the user has consented. Accuracy of generated results is not guaranteed. ︎
2. Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat. Split view supported apps may vary. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed. ︎
3. Availability may vary by country, region and language. ︎
4. Availability may vary by country, region and language. ︎
5. Measured diagonally, Galaxy Z Fold8 Ultra’s Main Screen size is 8.0-inch in the full rectangle and 8.0-inch accounting for the rounded corners; actual viewable area is less due to the rounded corners. ︎

Smart Switch is Samsung’s data transfer app¹ that allows users to move contacts, photos, videos, messages, apps, settings and more from an Android or iOS device to a new Galaxy device. With One UI 9 on the new eighth-generation Galaxy Z series, Smart Switch makes switching devices easier and more seamless than before. Quick Share has also been enhanced, making it easier to share files with friends, family and colleagues using different platforms.

Start Switching With Just a QR Code

With One UI 9, users no longer need to install the Smart Switch app separately on their iOS device. By simply scanning the QR code displayed on their new Galaxy, they can start transferring data through Smart Switch.

The updated Smart Switch also makes it easier to connect wirelessly. The two devices can connect without users needing to find the right cable or adapter before getting their new phone set up.

Bring More of Your Phone With You

With One UI 9, Smart Switch has expanded the types of data that can move from iOS devices to Galaxy. In addition to previously supported data such as photos, messages, contacts, calendars and apps, users can also transfer passwords and passkeys, call history, accessibility settings and eSIM information.

These may be less visible than a photo library, but they can make a big difference to how quickly a new device feels ready to use. A saved password means one less account to set up again. Bringing over accessibility settings can reduce the need to recreate a personalized experience. eSIM information can also be transferred, making it easier to continue using an existing mobile setup.

Make Galaxy Feel More Familiar

Whether switching to Galaxy Z Fold8 Ultra, Z Fold8 or Z Flip8, users can make their new device feel familiar from the start. Beyond transferring data, they can adjust key settings such as Swipe gestures and Home screen layout to suit the way they use their phone. With the UI customization app Good Lock, users can also personalize the Home screen, app switching and more, giving them greater freedom to use Galaxy in the way that works best for them.

For those switching from iOS to Galaxy, these options can help recreate familiar ways of navigating and organizing their previous smartphone, reducing the adjustment that can come with moving to a new environment. This helps users settle into their new Galaxy more comfortably and naturally from the start.

Keep Sharing After the Switch

Changing smartphones does not mean everyone around a user changes theirs too.

Friends, family and colleagues may continue using different devices, which makes cross-platform sharing an important part of the experience long after setup is finished. Devices running One UI 9 and One UI 8.5 can benefit from an enhanced cross-device sharing experience² with Quick Share. With AirDrop compatibility, Quick Share makes it easier to share files between Galaxy and iOS devices.

Choosing a new smartphone should come down to the experience people want next. By simplifying how the switch begins, expanding what can move across and making it easier to keep sharing afterward, Samsung is reducing more of the practical barriers between smartphone ecosystems.

The result is a simpler way to move to Galaxy, while bringing more of what already matters along for the journey.

Purchase the all-new Galaxy Z Series in Malaysia today!

Explore Samsung’s latest Galaxy foldables, designed to enhance productivity, creativity, and everyday flexibility.

The Galaxy Z Fold8 is built for seamless multitasking, immersive viewing, and productivity-focused experiences. For those seeking the ultimate foldable, the Galaxy Z Fold8 Ultra delivers Samsung’s most advanced premium foldable experience. The Galaxy Z Flip8 features a compact foldable design that’s perfect for creators, selfies, and life on the go.

1. Transferable data may vary depending on the device OS (Android or iOS), OS version and connection method. Data transfer from an iOS device to a Galaxy device using the upgraded method is available on devices running Android 17 or later and iOS 26.6 or later in regions outside mainland China ︎
2. The “Share with iOS devices” feature is currently supported first on select flagship models, including the Galaxy Z Fold8 Ultra, Galaxy Z Fold8, Galaxy Z Flip8 and Galaxy S26, with support planned to expand to more models in the future. ︎