Taking place in Senegal from Oct. 31 to Nov. 13, Dakar 2026 is bringing together more than 2,700 young athletes from 207 countries across 25 sports. It also marks a historic milestone as the first Olympic sporting event to be held on the African continent. Additionally, Samsung is drawing on nearly four decades of experience within the Olympic Movement to further strengthen its commitment to the Youth Olympic Games, which dates back to the inaugural edition, Singapore 2010.

“The Youth Olympic Games represent an important stage in a young athlete’s journey — where competition, connection, and personal growth come together,” said Stephanie Choi, Executive Vice President and Head of Global Brand Center at Samsung Electronics. “At Dakar 2026, we are committed to bringing the Games to more people and enriching the experience for the athletes who take part through purposeful Galaxy innovation and programs designed around their needs.”  

Helping Power the Youth Olympic Games: Bringing Galaxy Innovation to Dakar 2026

Having introduced sports technology integrations at Paris 2024 and Milano Cortina 2026, Samsung is now bringing these innovations to the Youth Olympic Games for the first time.

Galaxy S26 Ultra devices are being incorporated into skateboarding and taekwondo coverage alongside existing broadcast cameras, enabling handheld, close-up, and vertical perspectives that can complement traditional production. Dakar 2026 is also serving as an opportunity to test and learn from these applications as Samsung continues exploring how mobile technology can support future Games experiences — including on the road to the LA28 Games.

The Olympic Victory Selfie is making its Youth Olympic Games debut at Dakar 2026, extending a program that has become an iconic expression of athlete celebration at the Olympic and Paralympic Games since its debut at Paris 2024. Centered on connection, emotion, and self-expression, Victory Selfie gives athletes a more personal way to capture and share the moments that define their journey.

Using Galaxy Z Flip7 Olympic Edition devices, medalists across disciplines will have the opportunity to commemorate their winning moments as part of Victory Selfie activations around medal ceremonies to create lasting memories of their achievement that are sharable with friends, family, and supporters around the world.

Supporting Athlete Journeys: Enriching the Games-Time Experience for Young Olympians

At the Samsung Open Station inside the Youth Olympic Village, Samsung is creating a welcoming, relaxed space where athletes can step away from competition, meet peers from around the world, and explore new ways to express themselves through Galaxy technology. Inspired by Dakar’s coastal environment, the space brings together interactive activities designed to help athletes celebrate their individuality, create lasting memories, and reflect on where their journeys may take them next. These activities include:

• Victory Talk — Athletes can capture their Dakar 2026 experience through a short-form video built around casual questions about themselves, their time at the Games, and their aspirations for the future.
• Victory Wall — Using Galaxy devices, athletes can transform their photos into personalized Olympic-themed characters and posters, celebrating their individuality and creativity.
• Victory Photo Zone — Athletes can recreate the excitement of a medal ceremony moment by capturing and sharing the excitement of standing on the podium.
• Community Lounge — A relaxed social space where athletes can connect with one another, play a Dakar-themed mobile skateboarding game, personalize keepsakes, and discover Galaxy Tips designed to help them get more from their devices.
• Mentoring Session: Beyond the Medal — A mentoring session where Olympians and IOC Athlete Role Models help young athletes shape their lives beyond competition.

Samsung’s Commitment to the Olympic Games: Bringing Dakar 2026 Closer to Local Communities

Dakar 2026 marks a milestone as both the first Olympic sporting event held on the African continent and as a new chapter in Samsung’s support of the Youth Olympic Games, which dates back to Singapore 2010. Alongside its athlete-facing programs, Samsung is extending the excitement of the Games into communities across Senegal through local media, digital, retail, and consumer activations designed to help more people take part in the excitement of Dakar 2026.

Out-of-home campaigns will spotlight Dakar 2026 — and Samsung’s programming — across key locations in Dakar and Senegal while Samsung consumer experience zones will bring the excitement of the Youth Olympic Games into local communities. This will give fans opportunities to explore Galaxy technology, take part in interactive sports and AI-powered challenges, and create their own Olympic-inspired moments.

Samsung is also working with domestic partners on their retail initiatives for Dakar 2026, including special Galaxy offers and in-store activations, while a citywide pin program spanning Samsung locations will encourage consumers to explore the Games and participate in Samsung experiences throughout Dakar.

Together, these programs extend Samsung’s commitment to the Olympic Games beyond the competition venues — supporting young athletes at the center of the Games while creating more ways for local fans and communities to experience and celebrate this historic moment.

About Samsung’s Involvement in the Olympic Games

Samsung has been a Worldwide Olympic Partner since the Olympic Winter Games Nagano 1998. For over 25 years, athletes and fans have trusted Samsung’s transformative mobile technology to share the Olympic spirit globally and help to shape the digital future of the Olympic Games. The company’s commitment to the Olympic Movement soon faces its fourth decade of partnership and extends through the LA28 Games. Samsung’s purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality, and 5G will help to change the way the world experiences the Olympic Games.

About Samsung’s Involvement in the Youth Olympic Games

Samsung has supported the Youth Olympic Games since the inaugural Singapore 2010 Youth Olympic Games, accompanying young athletes as they take on new challenges and begin their Olympic journeys. At Dakar 2026, Samsung continues that commitment by using Galaxy technology and athlete-focused experiences to help the next generation connect, create, and share their stories on the Olympic stage

A foldable smartphone has a tough job. It needs to be slim enough to slip into a pocket, strong enough to handle everyday knocks and sophisticated enough to deliver a premium experience. And it has to do all of this while folding open and shut, day after day.

Getting that balance right takes more than an ambitious design. It takes engineering experience.

Since introducing the first Galaxy Fold in 2019, Samsung has spent eight generations refining what a foldable can be. The Galaxy Z Fold8, Z Fold8 Ultra and Z Flip8 reflect that accumulated learning, combining a thinner, lighter design with a focus on structural integrity, display stability and long-term reliability.

Eight generations of getting the details right

Making a foldable thinner and lighter sounds straightforward. In reality, every millimeter matters.

A slimmer display affects its supporting structure. Changes to the hinge influence how components fit inside. And space saved in one area can open up new possibilities elsewhere. The challenge is to make every part work harder without creating compromises in the overall experience.

For the Galaxy Z Fold8, Samsung re-examined approximately 270 components and more than 180 types of auxiliary parts, optimizing everything from the display and hinge to materials, internal architecture and component placement.

The result is a device weighing just 201g, with a profile measuring 4.5mm when unfolded and 9.7mm when folded. It is a more portable take on the premium foldable, made possible by rethinking the device as a complete system rather than simply shrinking individual parts.

That is where eight generations of engineering experience make a difference: knowing which details to change, how those changes affect one another and where to focus efforts for the greatest impact.

Durability is a whole-device responsibility

A foldable has moving parts, a flexible display and a compact structure that must work together through repeated use. Its durability cannot be judged by any single component alone.

The hinge must continue to operate reliably. The display needs protection as it folds and unfolds. And the frame and internal structure must help the device withstand everyday handling, pressure, impacts and exposure to particles.

“For us, durability isn’t just about design — it must be proven through testing. We validated the complete foldable system under conditions that reflect how people use their devices.” – Sunghoon Moon, Executive Vice President and Senior Executive of Mobile R&D Office – Hardware, Mobile eXperience (MX) Business at Samsung Electronics.¹

The Galaxy Z Fold8 undergoes more than 100 reliability validation tests designed to assess how the complete device performs under different stresses. This whole-device approach matters because the forces affecting one component can influence others.

Eight generations of development have helped Samsung refine how these elements work together, identifying potential stress points and improving the way the device manages them. The same principle guides its lightweight design: reduce unnecessary mass, but preserve the structural support needed for repeated folding and everyday use.

For consumers, that means portability is considered alongside the structural support and display protection needed for everyday use, rather than treated as a goal in isolation.

The right material in the right place

Material selection is central to this approach. Rather than using the strongest or most premium material everywhere, Samsung considers the mechanical demands of each component and selects materials accordingly.

Flex Titanium combines an ultra-thin titanium-alloy film with an enhanced titanium support plate around the folding display. Together, these innovations enable a display module that is 10% thinner, while improving flatness and helping maintain display stability over time.

The frame follows the same principle. Advanced Armor Aluminum² provides the rigidity and resistance to permanent deformation needed for everyday handling without adding unnecessary weight.

These are not isolated material upgrades. They form part of a broader effort to reduce thickness and weight where possible while retaining structural support where mechanical stresses are greatest. The result is a device designed to feel lighter in the hand without compromising the structures that protect it.

Durability is also in all-day performance

A thinner foldable is only an improvement if the rest of the experience keeps pace.

Space inside a foldable is hard-won, and a more efficient internal architecture can create opportunities elsewhere. In the Galaxy Z Fold8 Ultra, this helps accommodate a larger 5,000 mAh battery and stronger thermal management, supported by a silicon-carbon anode, higher-performance graphite and Independent Charging Architecture.

The result: up to 27 hours of video playback for the Galaxy Z Fold8 Ultra.³

The objective is to avoid turning portability into a trade-off against battery life, sustained performance or thermal stability. These qualities matter when users switch between work, video calls, entertainment and other demanding tasks throughout the day.

This is where experience across generations becomes valuable. The challenge is not simply to make a foldable thinner or lighter on paper, but to understand how each design decision affects the complete device and where improvements can be made without introducing new compromises.

Confidence in the design, backed by care

Engineering a foldable for everyday reliability is one part of the equation. Having the right support when the unexpected happens is another.

For added peace of mind, Galaxy Z series owners in Malaysia can opt for Samsung Care+⁴, which offers protection against covered accidental and liquid damage, including incidents such as drops and spills. Depending on the plan selected, eligible customers may also benefit from extended warranty coverage and access to Samsung-authorized repair services.

Samsung Care+ complements the engineering that goes into the device. While eight generations of foldable development have helped Samsung refine the balance of portability, structural integrity and everyday usability, the additional coverage offers reassurance when unforeseen incidents occur.

The bar is set high for foldable innovation

Ultimately, confidence in a foldable comes from both the product and the support behind it. With the Galaxy Z series, Samsung brings years of engineering experience to the device itself, with Samsung Care+ providing an additional layer of protection for everyday life.

The measure of foldable progress is not simply whether a phone can fold, but how confidently it fits into the way people live and work. That is the standard Samsung continues to pursue: a foldable designed not just to make an impression on day one, but to inspire confidence through everyday use.

Learn more about the Galaxy Z series:

Samsung Galaxy Z Fold8 Ultra

Samsung Galaxy Z Fold8

Samsung Galaxy Z Flip8

1. Further reading: https://news.samsung.com/my/interview-inside-the-engineering-behind-the-latest-galaxy-z-series ︎
2. The Galaxy Z Fold8 is built with an Advanced Armor Aluminum frame and Corning Gorilla Glass Ceramic 3 on the cover screen for solid drop and scratch resistance, plus an IP48 rating for dust and water resistance. The new Flex Titanium display adds internal rigidity. ︎
3. Based on Samsung internal lab test conditions with pre-release version of given model connected to earphone via Bluetooth under default settings over LTE. Estimated against battery capacity and measured current over battery power consumption during video playback (video file resolution 720 p, saved on device) on the main screen. Actual video playback time may vary by network connection, settings, video file format, screen brightness, battery condition and many other factors. ︎
4. Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/my/offer/samsung-care-plus. Care at home & abroad: When in need of Samsung Care+ services during your travel, contact the visiting country/region’s local customer services center in advance for Samsung Care+ availability. ︎

Foldable smartphones were often thought of as not much more than a niche category. That was years ago. This year, we are seeing a drastic change.

As more major technology brands enter the foldables scene, the sentiment should not be apprehension. In fact, for Samsung, which introduced its first Galaxy Fold in 2019, I see it is a sign that an idea we had early on is becoming increasingly relevant to the wider mobile industry.

This is good news, because as more brands enter a category, awareness grows. More people begin to understand what foldable technology is, what it can do, and perhaps most importantly, why they might want one.

The shift from “Does a phone fold?” to “Why do I need a foldable?”

The future of foldables should be about letting people decide for themselves why a foldable phone makes sense for the way they live.

For some, it may be about having a larger canvas such as the Galaxy Z Fold8’s 4:3 screen for watching, reading or gaming with the convenience of folding that canvas into a pocketable form factor. For others, it may be about productivity and multitasking on an all-in-one device like the Galaxy Z Fold8 Ultra. It could also be the compactness of a flip phone like the Galaxy Z Flip8, or simply having a device that enables new ways to create content.

We are now witnessing a transition with foldables moving from something people noticed to something people actually consider for themselves.

From curiosity to consideration

Malaysia is a particularly interesting market in this regard.

The latest national data on information and communications technology shows that mobile phone usage among individuals reached 99.6% in 2025, while internet usage reached 98.3%¹. Malaysians are already deeply accustomed to using mobile technology across work, entertainment, communication and everyday life.

When virtually everyone is already carrying a smartphone, it creates an important opportunity for new form factors, and raises the question of whether a different kind of phone can meaningfully improve the way someone uses it.

We have seen this evolution in our own consumer market insights. Samsung’s 2024 post-launch research² across Southeast Asia and Oceania, including 300 Malaysian respondents, found strong purchase interest in the Galaxy Z series among younger consumers, particularly Millennials and Gen Z³, with foldables being associated with productivity, creativity and photography.

That is a great takeaway – people do not perceive foldables as technological curiosities anymore. They are beginning to really consider what foldables can do for their lives.

With more brands entering the category, that consideration will become even more common.

Competition raises the bar

Foldables make for an unusually complex engineering challenge. Making a screen fold is only the first step. The industry has to continually address durability, weight, hinges, software, displays and the fundamental question of how a changing form should change the experience. All this, while not forgetting to advance key features users value in any smartphone, regardless of its form factor, such as battery capacity and camera capabilities.

While Samsung has been spearheading foldable technology for several years, competition is exactly what I consider essential to push us to learn and improve with every generation of the Z series.

Our first Galaxy Fold weighed 276 grams. Galaxy Z Fold8 now weighs 201 grams, making it Samsung’s lightest fold yet⁴, and it also introduced a new form factor while advancing the display, hinge and internal architecture. With Galaxy Z Fold8, Fold8 Ultra and Flip8, we have also expanded the proposition beyond a single definition of what a foldable should be. One is designed around immersive discovery, another around maximum productivity and content creation, and another around compactness and self-expression.

That progress and the rationale behind the Galaxy Z series happened because consumers told us, directly and indirectly, what would make foldables more useful in everyday life.

The consumer will decide what comes next

This is where I believe competition truly ramps things up for the industry. As more consumers encounter different approaches to foldable design and how it fits their needs, they will become more informed. They will ask better questions.

Is a foldable useful? Does it help me work? Does it fit into my daily routine? Is it durable enough? Does its size and shape actually make a difference? These are some of the questions that will determine the category’s future.

We are already seeing signs of this shift in Malaysia and across our region. Less than a month after the latest Galaxy Z8 series was unveiled at Unpacked, the series recorded strong demand across Southeast Asia and Oceania, with Galaxy Z Fold8 and Fold8 Ultra pre-orders growing by approximately 60% compared with the previous generation. Samsung also saw an increase of more than 60% in switchers from other brands to the latest Fold generation.

These figures are encouraging, and I see them as evidence of a broader change in consumer behavior. We were once astounded by the advent of thin, touchscreen smartphones after a long era of tactile numeric keypads. With every big successful change, the world adapted to these inventions – every time, people embraced the new norm.

And now, people are again becoming more comfortable with the idea that a smartphone does not necessarily have to look the way it has looked for the past decade.

A bigger category creates a bigger responsibility

For Samsung, being the pioneer in foldables has never meant that we expect to be the only ones in the conversation. A thriving product category still needs different ideas, different approaches and different perspectives. When more companies challenge established assumptions, engineers have more problems to solve, designers have more possibilities to explore, developers have more reasons to rethink how software should work with hardware.

And in the end, consumers benefit.

After seven generations of Galaxy Z innovation, and now into our eighth generation, we have accumulated years of learning about what people value and what still needs to improve. We will continue to invest, listen, learn and innovate – not because competition has arrived, but because competition gives the entire industry a reason to push further.

It also makes our responsibility greater.

I believe this next chapter will be an exciting one. The foldable story is no longer about proving that a smartphone can fold. It is about discovering what else becomes possible when it does. And I believe we are only beginning to find out.

1. ICT Use and Access by Individuals and Households Survey Report, 2025, by the Department of Statistics Malaysia. ︎
2. The Samsung Consumer Market Insights’ SEAO Galaxy Z Flip6/Fold6 Post-launch survey was conducted from 27 August to 9 September 2024, with a total of 2,424 participants from 8 countries in Southeast Asia & Oceania including Australia (300), Indonesia (303), Malaysia (300), New Zealand (301), Philippines (305), Singapore (307), Thailand (300) and Vietnam (308). ︎
3. Compared to other age groups surveyed. ︎
4. Compared to previous Galaxy Z Fold models. ︎

A foldable can offer a new way to experience a smartphone, but the real test begins when it becomes your everyday device.

Can it take the kind of photos you expect from a premium smartphone? Will your favorite apps work naturally on a different screen shape? Is a foldable still practical to carry around? And with different form factors now available, how do you know which one fits you?

In the second part of this series, Team Galaxy takes on these questions from a more everyday perspective.

#1 “Can a foldable really have a great camera?”

Foldables have traditionally been associated with their displays and form factors. But as the category matures, consumers increasingly expect the rest of the experience to match the premium price.

Samsung’s answer is to bring flagship-level mobile photography into its foldable portfolio.

The Galaxy Z Fold8 Ultra features a 200MP camera, giving users the high-resolution imaging capabilities they expect from a premium Galaxy device — without having to choose between an advanced camera and a foldable form factor.

There’s no need to compromise, as Vivian Liu shares.

#2 “A new screen shape means new app problems, right?”

Changing the physical shape of a smartphone naturally raises questions about the software experience.

What happens to the apps I already use? Will everything work properly? And what about moving all my information from my existing phone?

Samsung has spent years developing the software experience around foldable displays, while working with popular apps to make the transition into the new form factor feel natural. So when you watch your favorite content, there is no letterboxing – no black bars, as Kittie Yiyi points out.

And for consumers switching from another smartphone platform, Smart Switch¹ helps make the move from iOS to a new Galaxy device easier by transferring important data and content.

#3 “Won’t a foldable be bulky and heavy?”

Early foldables had to balance ambitious new engineering with the practical realities of carrying a smartphone every day. That has changed significantly as the technology has matured.

In short, powerful phones like the Galaxy Z Fold8 Ultra do not have to be bulky. It’s a premium, usable form factor that only weighs 215g.

The Galaxy Z Fold8, Samsung’s thinnest and lightest Fold yet² at only 201g, further demonstrates how eight years of engineering have gone into making the form factor more portable and practical.

And both of these powerful phones are lighter and thinner than Alex HKF’s everyday notebook. The goal is no longer simply to make a phone that folds. It’s to make a foldable that feels natural to carry.

#4 “Should I just upgrade to the next conventional flagship instead?”

Not every consumer needs a foldable. But for those considering a new smartphone, the question is increasingly about what kind of experience they want from their next device. The choice isn’t simply between one phone and another. It’s between different ways of using a smartphone, and often, it also comes back to what conventional bar or slab phones offer.

Ori shows us how the Galaxy S26 Ultra demonstrates that Samsung’s innovation isn’t limited to foldables – from its 200MP camera capabilities and Horizontal Lock experience to Privacy Display and Galaxy AI. It offers a different approach to the conventional smartphone, particularly for consumers who value intelligent, private and versatile mobile experiences.

#5 “A new foldable shape sounds interesting. But how do I know which one is right for me?”

This may ultimately be the biggest change in the category. There isn’t one definition of what a foldable should look like anymore. Samsung’s latest Galaxy Z lineup offers three distinct approaches to the form factor, designed around different needs and lifestyles.

The trendy Galaxy Z Fold8 is built around a more immersive, wider-screen experience. Abdul Qawiy Aro puts it simply: “The Galaxy Z Fold8’s all-new design and larger display deliver a truly immersive viewing experience.”

The powerful Galaxy Z Fold8 Ultra takes the large-screen concept further for consumers who want maximum productivity and capability. “Safe to say, productivity just got an upgrade,” says Daryl Tan.

And the expressive Galaxy Z Flip8 brings the foldable experience into a compact, pocket-friendly form factor for everyday convenience.

Watch as Perry Kuan showcases three shapes. Three experiences. Different reasons to fold.

Eight years of progress changes the questions

The evolution of foldables can ultimately be measured by the questions consumers are asking.

Early on, it was simply: “Can a smartphone really fold?”

Then came: “Will it last?”

Today, the questions are more sophisticated: “Which form factor suits me? What can I do with the extra screen? How much more productive can I be? How seamlessly does it fit into my life?”

That evolution matters. Because it shows that foldables have moved beyond being an experiment in smartphone design. They have become another way of thinking about what a smartphone can be. As more of the industry embraces the form factor and brings foldables to a wider audience, Samsung users already have years of experience with that future.

1. Transferable data may vary depending on the device OS (Android or iOS), OS version and connection method. Data transfer from an iOS device to a Galaxy device using the upgraded method is available on devices running Android 17 or later and iOS 26.6 or later in regions outside mainland China. ︎
2. Compared to previous Galaxy Z models. ︎

While the two features offer different camera experiences, both draw on expertise spanning foundational technology research, feature development, and user experience design.

As part of “The People Behind the Galaxy Z Series’ Camera Innovations,” Samsung Newsroom sat down with experts from Samsung Research and the Mobile eXperience (MX) Business to discuss the technical challenges and collaboration behind the two features.

A sharply defined subject against a softly blurred background creates a sense of depth long associated with professional camera lenses. Researchers have continued to explore ways to achieve this effect in smartphone video.

With the Galaxy Z series, Portrait Video recreates the distinctive depth and Bokeh¹ of a large-aperture lens². To make this possible, Samsung Research analyzed the optical characteristics of actual camera lenses and developed AI-powered video processing technology, while the MX Business optimized it for the device.

Samsung Newsroom spoke with YoungGeol Kim of the Visual Technology Team at Samsung Research and Sang-uk Park, responsible for camera development at the Mobile eXperience (MX) Business, about how Portrait Video evolved from a research concept into a Galaxy camera feature.

A New Level of Depth in Portrait Video

Q. What is Portrait Video? What has changed with the latest Galaxy Z series?

Park: Portrait Video keeps the main subject in focus while softly blurring the background, creating a cinematic look that makes the subject stand out.

On the Galaxy Z series, the degree of blur changes naturally based on the distance between the subject and background. Small background lights appear as soft, rounded Bokeh, much as they would through a large-aperture lens. This allows users to draw attention to the subject and capture videos with greater depth and atmosphere using just a smartphone, without the need for separate professional equipment.

Users can also shift the focus to a different subject or adjust the blur level after filming.

Q. What inspired the technology behind Portrait Video?

Kim: Photography has been my hobby for 25 years. That passion led me to camera technology research and development and sparked a lasting interest in the unique visual character of lenses.

As smartphone cameras advanced rapidly, photography benefited from a range of new features and improvements in image quality. Video evolved quickly as well, but I saw further potential in recreating the depth and background rendering of professional camera lenses. We proposed the idea during the research stage, just as the MX Business was exploring ways to help users create professional-looking videos more easily — paving the way for joint development.

Q. How did the teams collaborate to turn Portrait Video into a camera feature?

Kim: Existing solutions alone weren’t enough to achieve the natural lens rendering we wanted. At the time, Samsung Research’s technology was still in the research stage, so applying it to a product was not an easy decision. Even so, the MX Business recognized its potential and decided to commercialize it.

From there, full-scale testing and refinement began. We evaluated the technology on actual devices and exchanged feedback, turning it into a camera feature for users.

Park: To prepare the feature for real-world use, we had to shoot countless videos under a wide range of conditions and validate the results. Since the feature is centered on people, experts from both teams even served as models and filmed one another. We focused particularly on how naturally subjects were separated from their backgrounds and whether the blur and Bokeh looked right at different distances.

As we filmed each other, reviewed the results together and continued our discussions, what I remember most is how noticeably the results improved.

Large-Aperture Lens Rendering on Smartphones

Q. What is the key technology that takes Portrait Video to the next level?

Kim: The key is technology that recreates the distinctive look of large-aperture professional camera lenses in smartphone video. We used AI and optical analysis to make this possible.

Simply blurring an image is not enough to reproduce the depth and natural background rendering of a professional camera. Conventional blur softens an image by blending surrounding colors, but a large-aperture lens works differently. The degree of blur changes naturally based on the distance between the subject and background, while bright points of light spread into Bokeh that retain their shape and brightness. The shapes and textures of these out-of-focus areas are known as bokeh.

This requires accounting for both subject-to-background distance and how light spreads through an actual camera lens.

Recreating this effect on a smartphone required two elements. First, we analyzed how light spreads through a real large-aperture lens and the resulting bokeh characteristics, then converted the results into data. We combined this with AI-estimated distance information for the scene, allowing the system to adjust the degree of blur and bokeh size based on the distance between the subject and background.

Q. What technical challenges did the teams face when creating blur and bokeh on smartphones?

Kim: The biggest challenge was naturally rendering complex boundaries between the subject and background, such as hair or eyeglass frames. On smartphones, AI-estimated distance information alone isn’t sufficient to accurately distinguish fine boundaries. Even a small error can blur strands of hair or leave parts of the background sharp, making the subject look unnaturally cut out.

To address this, we combined AI-estimated distance information with boundary information from the original footage, allowing for natural separation between the subject and background even around fine details such as hair.

Park: Maintaining consistent results across different shooting conditions — including weather, lighting, subject movement, and distance — was crucial. We repeatedly filmed under a wide range of conditions and reviewed the results, improving unnatural elements through software optimization and additional AI training data. Building on Samsung Research’s technology, image quality experts from the MX Business also evaluated the results from a user perspective, further refining the feature.

Q. What did it take to make this complex video processing reliable and ready for use on the Galaxy Z series?

Kim: The biggest hurdle was reducing power consumption and heat generation without compromising quality. Video is a rapid sequence of images, so processing 4K video in real time requires significant computation.

That meant we had to prioritize. We preserved the processing essential to image quality while reducing computation in areas where users were unlikely to notice a difference.

As a result, we struck a balance between natural lens rendering and real-time processing, ensuring stable, efficient performance even during extended recording.

More Freedom in Video Creation

Q. What are some tips to help users get the most out of Portrait Video?

Kim: To make bokeh stand out, look for scenes with bright light sources against a relatively dark background. Sunlight sparkling through leaves, Christmas lights, or streetlights at night can spread softly into circular Bokeh, creating a more atmospheric look.

When filming a person, it’s best to avoid strong light from the front. Instead, position the light source behind or to the side of the subject. This can softly illuminate the subject’s hair and contours while making the background Bokeh more prominent. Reflected light or ambient sources like streetlights can help keep the face from getting too dark for a more balanced result.

Q. What reaction would you most like to hear from people who have tried Portrait Video?

Park: I’d like users, creators, and video professionals to be surprised by how easy it is to create cinematic video on a smartphone. I hope the natural blur, Bokeh, and post-capture editing features give them greater freedom to achieve the look and feel they want.

Kim: Ultimately, I hope people feel they no longer need to carry a separate professional camera. We will continue advancing the underlying technologies so they can create cinematic videos with just a smartphone.

Bringing the cinematic shallow depth of field and light rendering of professional camera lenses to smartphone video required extensive testing and collaboration to turn a research concept into a reliable product feature. Developed through the combined expertise of Samsung Research and the MX Business, Portrait Video expands the Galaxy video experience — giving users more ways to realize their creative vision.

1. The shape and texture of blur in out-of-focus areas, often seen when small points of light appear as circular highlights ︎
2. A lens with an aperture that can open wide to let in more light, making it well suited for keeping the subject sharp while softly blurring the background and rendering bokeh highlights. ︎

When shopping for a new phone, you’ve probably read reviews and watched comparison videos in search of the “best” device.

While rankings can be helpful, they can’t answer the most important question: which phone is best for me? That answer depends on personal considerations like how you prefer to work, create and stay connected throughout your day.

Why Does Samsung Offer Multiple Foldable Form Factors?

The best foldable isn’t the same for everyone. That’s exactly why Samsung offers three distinct foldable designs with the new Galaxy Z series.

Whether you want to consolidate with a single mobile device that can power through your to-do list, a screen built for streaming and reading, or looking for something more compact and convenient, Galaxy Z series has options.

Through eight generations of refinement, Samsung understands what users want most from foldables. The new Galaxy Z series is the result of all that experience. Every device delivers in the areas users care about most: displays, durability, portability and performance.

Which Galaxy Z Foldable Is Right for You?

The latest Galaxy Z series offers a range of innovative foldable form factors: the compact Galaxy Z Flip8, the brand-new Galaxy Z Fold8, and the powerful Galaxy Z Fold8 Ultra.

Deciding which is right for you ultimately depends on what you want from your smartphone experience, and how your phone fits into your life.

Choose Galaxy Z Flip8 if you want:

• Maximum portability from Samsung’s slimmest and lightest Z series device
• An experience built around self-expression and capturing great selfies
• Everyday convenience for quick tasks without opening your phone

Choose Galaxy Z Fold8 if you’re looking for:

• A new foldable shape designed for modern content formats
• An immersive viewing experience for watching, reading and gaming
• Samsung’s lightest Galaxy Z Fold yet

Choose Galaxy Z Fold8 Ultra if you prioritize:

• Samsung’s top-of-the-line experience reserved for Ultra devices
• Multitasking on an expansive 8-inch folding main screen¹
• Productivity and flagship performance
• The versatile and capable camera system in the Galaxy Z series

Across the lineup, the durability of the Galaxy Z series is complemented by Galaxy’s latest mobile AI² experiences and software optimized for each form factor, giving you a bespoke experience built around each unique design.

The best phone is the one that fits your life, and Samsung Galaxy’s portfolio is designed to help you find it. From Galaxy Z TriFold³ introduced earlier this year to the latest Galaxy Z series, Samsung is committed to evolving its foldable portfolio to meet a wide range of needs and lifestyles.

1. Measured diagonally, Galaxy Z Fold8 Ultra’s Cover Screen size is 6.5” in the full rectangle and 6.5” accounting for the rounded corners. The Main Screen size is 8.0” in the full rectangle and 8.0” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole. ︎
2. Galaxy AI basic features provided by Samsung are free. Any Samsung enhanced AI features and all third-party AI features are subject to different terms and may be subject to fees. ︎
3. Not available in Malaysia. ︎

As foldable smartphones move from niche innovation to an increasingly established category, there is an interesting story to be told about what it actually takes to build a phone that folds — and what years of developing the technology have taught Samsung about the future of mobile.

Samsung has been at the center of that evolution, from the first Galaxy Fold in 2019 to the increasingly refined Galaxy Z family today. Along the way, it has learned that successful foldables are not created by solving one engineering challenge. They require continuous learning across hardware, software, AI and, perhaps most importantly, human behavior.

Here are eight areas where Samsung has pushed foldables forward.

1. Making foldables more durable

The visible innovation may be a screen that folds, but making that possible requires solving challenges around durability, materials, display support and hinge engineering – challenges that simply don’t exist on conventional smartphones

Samsung’s new Flex Titanium technology in the Galaxy Z series uses a titanium-based display structure to strengthen the display support, improve durability and reduce crease visibility, while helping enable a thinner device¹.

2. Making the fold feel seamless and effortless

Years of development have shown that the hinge isn’t just a mechanical component – it affects how naturally a device opens, how thin it can be and how comfortable it feels in everyday use.

The latest Galaxy Z series combines refinements to the hinge mechanism, display tension and folding magnets to make unfolding smoother and more natural. On the Galaxy Z Fold8 Ultra, this contributes to a device measuring just 4.1mm when unfolded.

3. Turning bigger screens into new possibilities

Samsung has learned that additional screen real estate needs to enable genuinely different experiences, not simply provide more pixels.

The Galaxy Z Fold8 introduces a new 4:3 main display, which is optimized for immersive viewing and gaming, while rotating the device creates a 3:4 ratio suited to reading and browsing. The larger canvas also supports content creation and editing through experiences such as My FanCam².

4. Expanding what a foldable can look like

Consumer behavior has demonstrated that different people want different things from a foldable. Some want a larger workspace; others value compactness, self-expression or quick access.

Samsung now offers three distinct foldable experiences: Galaxy Z Fold8 Ultra for productivity, Galaxy Z Fold8 for immersive discovery and Galaxy Z Flip8 for expression and quick interaction. These distinctions show how the form factor can be designed around different lifestyles rather than forcing consumers into just one definition of a foldable.

5. Making hardware and software work as one

A phone that physically changes shape also needs software that can change with it. The experience has to flow naturally between screens, orientations and modes.

Samsung has increasingly designed the software experience around the physical flexibility of the devices, from Multi Window, AI-powered multitasking with Now Nudge³ and Gemini Notebook⁴ on the Galaxy Z Fold8 Ultra, to a more capable FlexWindow on the Galaxy Z Flip8, where users can access apps, information and actions without unfolding.

6. Bringing AI into the foldable experience

The next stage of smartphone AI isn’t simply about generating an answer. It is about understanding what the user is doing and helping them move from information to action.

Agentic AI is integrated into the Galaxy Z8 experience, helping users move more naturally between information, apps and actions. On Samsung’s new foldable series, the expanded screens also create a natural canvas for AI-powered productivity, including Gemini Notebook, which can bring together information from different sources and help users organize and work with their thoughts and content in one place. And ultimately, get more done.

7. Removing the barriers to better experiences

Years of real-world use have shown that users prefer the least amount of hassle when it comes to using their devices. Adapting to a new device starts even before the first use, so switching devices itself needs to feel effortless.

The latest generation of the Galaxy Z series brings greater flexibility not just to how consumers use their devices, but how they move into the Galaxy ecosystem. With Smart Switch⁵, users can wirelessly transfer important data such as contacts, photos, messages, apps and settings from their previous devices, including from iOS. With One UI 9 on the latest Galaxy Z series, iOS device users can initiate the transfer simply by scanning a QR code, remove another barrier to switching.

8. Turning a new form factor into a complete ecosystem

Perhaps the central takeaway: every generation creates new questions around engineering, usability and consumer behavior. The experience of answering those questions, generation after generation, becomes an advantage in itself.

The new Flex Titanium display structure, thinner form factors, redesigned display ratios, more capable FlexWindow experiences and deeper agentic AI integration – all of these features, and more, show how the eighth-generation Galaxy Z Series represents the cumulative result of years of iteration and consumer insight.

1. Compared to previous Galaxy Z series models. ︎
2. My FanCam requires a Samsung account login. Video must be 720 x 720 pixels or higher. Results may vary. ︎
3. Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat. Split view supported apps may vary. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed. ︎
4. Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, YouTube and offers. Offer ends Aug 1, 2027 at 11:59pm PT. Unless canceled earlier, Google One will charge RM97.99/mo after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/offer/terms-and-conditions/SamsungAIPro. ︎
5. Transferable data may vary depending on the device OS (Android or iOS), OS version and connection method. Data transfer from an iOS device to a Galaxy device using the upgraded method is available on devices running Android 17 or later and iOS 26.6 or later in regions outside mainland China ︎

Do you remember the first time you ever saw a foldable mobile phone?

Modern foldables of today have evolved far beyond just a screen that folds. Samsung’s line-up now combines intelligent features with large displays for productivity, entertainment, and communication.

Since the introduction of the first Galaxy Fold in 2019, Samsung has been leveraging a deep understanding of consumer needs and strengthening expertise in this category. Valuable insights and experiences gained from seven generations of foldable innovation has resulted in the most complete line-up yet – the all-new Galaxy Z8 series.

This exciting line-up is resonating with consumers globally, including those in Southeast Asia and Oceania. In this region, sales of the Galaxy Z Fold8 and Fold8 Ultra have grown 40% compared to the Galaxy Z Fold7. The new series is also compelling more people in the region to embrace Samsung foldables, with switchers to the Galaxy Z Fold8 series from other brands increasing by more than 60% compared to those who made a switch to the previous Z Fold generation.

From the latest innovations unveiled in 2026, let’s trace Samsung’s evolution of foldable technology through the years – from its newest breakthroughs, all the way back to the debut of its very first foldable phone. Here’s how the journey unfolded.

2026: Three distinct foldables built for immersion, productivity and self-expression

The latest foldable line-up presents a broad portfolio designed to meet distinct user needs. The Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 bring together advancements across form factor, display engineering, camera features, and Galaxy AI, empowering users with more choice than ever to pick a foldable that best suits their needs.  

Galaxy Z Fold8	A new form factor offers display ratios optimized for content consumption: A 10:161 cover screen for quick everyday interactions and a 4:3 main display for games, films, and also reading.At 201g, it is Samsung’s lightest Galaxy Z Fold2, and is powered by the Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy3. Flex Titanium is introduced across the Galaxy Z series – a display structure combining a titanium alloy film with an enhanced titanium plate to make the foldable thinner, strengthen display support, and reduce crease visibility over time.
Galaxy Z Fold8 Ultra	First Ultra foldable brings Galaxy’s Ultra standard for performance, capability and innovation to an expansive 8-inch main display4 designed for multitasking and content creation.Ultra-level camera system: 200MP Main Camera with HDR capability in 200MP mode, new 50MP ultra-wide Camera, improved Nightography, and 8K video recording with the new APV codec and Cine LUT.
Galaxy Z Flip8	Reimagined FlexWindow brings apps, insights and actions to the cover screen – Now Brief on the FlexWindow surfaces timely insights and next steps.Flip camera experience is enhanced with a 50MP camera and ProVisual Engine, alongside Flex Mode, Camcorder Grip with Zoom Rocker, Super Steady with Horizontal Lock, FlipShot and Mirror view.Weighing 180g and measuring 6.1mm thick, it is Samsung’s slimmest and lightest Flip5.

2024 to 2025: Bigger possibilities for everyone with mobile AI

In 2024, the Galaxy Z series was first equipped with Galaxy AI, offering users AI-powered experiences tailored to each form factor. 

2025: A Thinner Fold and an Edge-to-Edge FlexWindow

The Galaxy Z Fold7 introduced the first flagship-level 200MP wide-angle camera in the Galaxy Z series, pairing upgraded imaging capabilities with a large screen for editing and content creation. At just 8.9mm thick when folded and weighing only 215 grams, the Galaxy Z Fold7 was lighter than even the Galaxy S25 Ultra. The Galaxy Z Flip7 featured a new 4.1-inch edge-to-edge FlexWindow6, enabling users to access AI-powered experiences and features like Now Brief without opening the device.

2024: Galaxy AI Comes to Foldables

The arrival of Galaxy AI was a pivotal moment, with AI experiences adapted to the distinct foldable form factors.On Galaxy Z Fold6, large-screen multitasking was supported by AI-powered features like Note Assist, Composer and Sketch to Image. Galaxy AI unlocked new possibilities for content creation with the Galaxy Z Flip6. With Auto Zoom, FlexCam could automatically detect the subject and adjust framing, making it easier to capture hands-free photos and videos.

2021-2023: Bringing foldables into everyone’s everyday life

As the category developed, Samsung continued to refine foldables to improve durability and increase versatility, enabling the form factor to better fit into everyday life.

2023: Flex Hinge and Flex Window Refine the Foldable Form	Galaxy Z Fold5 introduced the new Flex Hinge, designed to diffuse external impact and support a more balanced foldable design. The Galaxy Z Flip5 was equipped with a 3.4-inch FlexWindow, expanding access to Widgets, messages, and camera functions directly from the cover screen.
2022: Foldable Experiences Support Hands-Free Content and PC-Like Multitasking	Galaxy Z Fold4 was the first foldable to ship with Android 12L, a version of Android created specifically for large-screen experiences. A new Taskbar supported a PC-like layout, and new swipe gestures made it easier to move between apps and multitask on the Main Screen.Galaxy Z Flip4 expanded creative possibilities with FlexCam, enabling hands-free photos and videos from multiple angles, while enhanced Quick Shot right from the cover screen made selfies more convenient.
2021: Enhanced durability with IPX8 Water Resistance	As foldables became a bigger part of everyday life, improving durability was a top priority.  Galaxy Z Fold3 and Galaxy Z Flip3 brought IPX87 water resistance to the foldable line-up, marking an important advancement for the category. Both devices were also built with Armor Aluminum, which was the strongest aluminum ever used on a Galaxy phone.

2019-2020: Can you fold a mobile phone?

Long before foldables became familiar in everyday mobile experiences, Samsung took the bold step of reimagining what the category could look like. And after launching a foldable for the first time in 2019, Samsung continued to show that foldables were not just phones with flexible screens, but devices that could support entirely new ways to enjoy mobile experiences. With relentless innovation over the years, Samsung has driven the technology from concept to mainstream adoption.

2020: Hideaway Hinge and Flex Mode Unlock New Foldable Experiences

Galaxy Z Fold2 came with an expanded 6.2-inch Infinity-O Display and introduced Flex Mode, enabling the phone to be used with a variety of angles depending on user needs – wide open, standing upright in a folded position, and more.At the same time, Samsung launched the first Galaxy Z Flip, featuring the industry’s first foldable glass display built using Samsung’s Ultra-Thin Glass technology.These innovations showed that foldables were not simply smartphones with flexible screens; they could create entirely new ways of interacting with mobile devices.

2019: Galaxy Fold Opens a New Chapter in Smartphone Innovation

The first step in the journey began in 2019 with the Galaxy Fold bringing foldable technology to mainstream consumers for the first time.Its 7.3-inch Infinity Flex Display could transform a compact phone into a larger screen designed for viewing, productivity and multitasking.Features such as App Continuity and Multi-Active Window demonstrated how software and hardware could work together across a completely new form factor.At the time, it was a bold vision of what the future of mobile technology could look like.

More still to come for the Galaxy Z series

What began as a bold idea in 2019 has evolved into a comprehensive Galaxy Z portfolio shaped by relentless innovation and improvements. The journey is far from over. Across the Galaxy Z series, Samsung will continue to make the foldable experience even more intuitive, capable, and seamless for everyone.

Frequently Asked Questions

Q. What is the difference between Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8?
The three devices are designed around different foldable experiences. Galaxy Z Fold8 Ultra brings Ultra-level productivity and content creation to an expansive foldable display, Galaxy Z Fold8 focuses on immersive content discovery and consumption through its new form factor, while Galaxy Z Flip8 centres on self-expression and quick interactions through its AI-native FlexWindow.

Q. Is Galaxy Z Fold8 one of the lightest foldable phones available?
The Galaxy Z Fold8 is the world’s lightest book-style foldable phone, combining the portability with an expansive screen when you want more. Weighing just 201g, the device is easy to carry throughout your day and its slim profile fits comfortably in your hand. You can slip it into your pocket smoothly or unfold whenever you want more room to watch, read, work, or play on the spacious main screen.

Q. How do I transfer my data over from another phone to Galaxy?
Bringing your data over is easier than ever with the upgraded Smart Switch experience on Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8. There is no need for an extra app and data can be transferred wirelessly to make the move over to Galaxy even simpler. Migrate data including passwords and passkeys, call history, accessibility settings, eSIM data and more.

1. Measured diagonally, Galaxy Z Fold8’s cover screen size is 5.5” in the full rectangle and 5.4” accounting for the rounded corners. The Main Screen size is 7.6” in the full rectangle and 7.6” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole. Aspect ratios shown are approximate, based on representative model values. ︎
2. Compared to previous Galaxy Z Fold models. ︎
3. Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. ︎
4. Measured diagonally, Galaxy Z Fold8 Ultra’s cover screen size is 6.5” in the full rectangle and 6.5” accounting for the rounded corners. The main screen size is 8.0” in the full rectangle and 8.0” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole. ︎
5. Compared to previous Galaxy Z Flip models. ︎
6. Measured diagonally, Galaxy Z Flip7’s cover screen size is 4.1-inch in the full rectangular form; actual viewable area is less due to the rounded corners and camera hole. ︎
7. IPX8 is based on test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not advised for beach or pool use. Not dust-resistant. ︎

Seven generations in, Samsung’s foldables have moved beyond novelty to become daily mobile companions for many. Tech experts in Southeast Asia and Oceania have experienced this progress first-hand with the Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 since they launched at Galaxy Unpacked 2026: Here’s what they find most impressive:  

Underpinning the latest generation of foldables is advanced hardware innovation, which Stephen Fenech, Tech Guide (Australia) notes: “With eight generations of foldable experience, research and development at its back, Samsung has established itself as the pioneering company of this latest and growing smartphone category.”

Ultra Power: What Makes the Galaxy Z Fold8 Ultra Outstanding?

The Galaxy Z Fold8 Ultra brings Galaxy’s renowned Ultra standard to foldables, providing users with a larger workspace for maximum productivity and content creation. On design, Dedy Irvan, Jagat Review (Indonesia) shares: “The Galaxy Z Fold8 Ultra delivers an experience that feels closer than ever to Samsung’s Ultra lineup. Beyond the “Ultra” branding, its refined dual rail hinge offers a firmer, more premium feel — opening effortlessly, providing reassuring resistance midway, and locking smoothly into place when fully unfolded.”

Testing the foldable’s power to handle everyday tasks, Huy Duc, VnExpress (Vietnam) highlights: “Beyond its nearly invisible crease, it delivers one of its biggest upgrades yet: an increased 5,000mAh battery¹ packed into a slimmer chassis, complemented by faster 45W charging.”

For content creation, Du Lam, Vietnamnet (Vietnam) added: “It combines a 200MP camera² with 8K video recording and Cine LUT, delivering a professional-grade content creation experience in a foldable device.”

Everyday Fit: How Does the Galaxy Z Fold8 Add Value to Daily Life?

The Galaxy Z Fold8 is Samsung’s lightest Galaxy Z Fold to date, and power users point to its shape as the standout. Robb Report (Malaysia) called it “one of the most uniquely shaped phones currently on the market.”

Meanwhile, Rodneil Quiteles, GadgetMatch (Philippines) appreciated its everyday usability: “The Galaxy Z Fold8 isn’t trying to be a regular smartphone that unfolds into a tablet. It feels like it’s designed around how many of us already use our devices today.”  Tump Yung (Thailand) expressed similar sentiments, saying “The Galaxy Z Fold8 strikes the perfect balance between productivity and everyday enjoyment. It honestly feels like it was made for someone like me.”

Enjoying the viewing experiences on its screen,Si Jia, Geek Culture (Singapore) wrote: “Topped off with a fun-sized build, the Galaxy Z Fold8’s 4:3 aspect ratio is easily the standout element, delivering full-screen immersion.”

Fun with the Flip: How the Galaxy Z Flip8 Supports New Ways of Self-Expression

The Galaxy Z Flip8 provides the sleekest experiences for users who want a phone as dynamic as they are. Amy Maizura from Amanz (Malaysia) wrote: “The Galaxy Z Flip8 is noticeably thinner and lighter than the Flip7. Its reduced weight and slimmer profile make it more comfortable to hold and practical for a modern lifestyle.”

The Verdict: One Line of Foldables, Three Distinct Fits

Wondering which foldable best suits your needs?Dave McLeod, Tarmac Life (New Zealand) notes that there’s a device for everyone: “Whether it’s the multitasking prowess of the Galaxy Z Fold8 Ultra, the content-friendly ratio of the Galaxy Z Fold8, the pocketable utility of the Galaxy Z Flip 8” there is a foldable that “can integrate itself deeper into (your) daily lives.”

Frequently Asked Questions

Q. What’s different between the Galaxy Z Fold8 and the Galaxy Z Fold8 Ultra?

The Galaxy Z Fold8 Ultra and Galaxy Z Fold8 are built for different user needs.

The Galaxy Z Fold8 Ultra would appeal to those prioritizing productivity. For example, users can use Multi Window for seamless side-by-side experiences on its large 8-inch main display. It also comes equipped with a 5,000 mAh battery to power through the day.

Meanwhile, the Galaxy Z Fold8 is optimized for content consumption. With a 4:3 ratio when unfolded, it delivers more immersive content and viewing experiences. Its 4,800 mAh battery also enables it to handle AI tasks and content streaming for extended durations.  

Q. Is the Galaxy Z8 Series covered if it’s damaged or needs repair?

Samsung Care+³ offers protection – free for the first three months⁴ – for your Galaxy Z8 Series with fast repairs for accidental damage, extended warranty coverage and certified expert support at home and abroad. With One UI 9.0, the new Warranty and care settings hub lets you enroll in, access and manage Samsung Care+ directly from your device, alongside warranty information, self-diagnostics, repair requests and remote support.

Q. Can I transfer my data from another phone to a Galaxy Z8 series device?Yes. With the updated Smart Switch, iOS users scan a QR code and transfer data wirelessly — including passwords, passkeys, call history, accessibility settings and eSIM data — without downloading additional apps.

1. Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4,854mAh for Galaxy Z Fold8 Ultra. Actual battery life may vary depending on network environment, usage patterns and other factors. ︎
2. Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects. ︎
3. Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. ︎
4. If you buy a new Galaxy foldable on Samsung.com and enroll in a monthly Samsung Care+ plan, your first three months of coverage are free. ︎

The way we use our smartphones has evolved.

Some of us spend the day switching between meetings, emails and presentations. Others are constantly capturing life’s best moments, while some simply appreciate products that combine exceptional design with effortless style.

That’s why Samsung’s all-new Galaxy Z series offers more than just different devices; it offers different personalities.

So, which one sounds most like you?

Question 1

Your calendar suddenly clears for the afternoon. What’s the first thing you do?

A. Finally clear your inbox and tick off your to-do list.

B. Meet friends for coffee at your favorite spot.

C. Grab your phone and film content you’ve been meaning to create.

Question 2

Which compliment do you hear most often?

A. “I don’t know how you manage to get so much done.”

B. “You always look so put together.”

C. “Your photos and videos are always amazing.”

Question 3

Your phone is most important when…

A. You’re multitasking between work, documents and video calls.

B. You’re making a great first impression wherever you go.

C. You’re documenting life’s best moments and sharing them instantly.

Your result

Mostly As: You’re the Power Player [Galaxy Z Fold8 Ultra]

Productivity isn’t just something you do; it’s how you’re wired.

Whether you’re reviewing presentations between meetings, managing multiple conversations at once or making full use of Galaxy AI features, you need a device that keeps pace with the way you work.

The Galaxy Z Fold8 Ultra is built for those who expect more from every moment. Its expansive display, seamless multitasking experience and intelligent AI capabilities make it Samsung’s most capable foldable yet, helping ambitious professionals work smarter wherever they are.

For you, productivity isn’t a feature; it’s a lifestyle.

Mostly Bs: You’re the Bold Luxe [Galaxy Z Fold8]

You appreciate products that feel just as good as they perform.

You value thoughtful design, refined craftsmanship and technology that integrates effortlessly into your lifestyle without compromising on capability.

The all-new Galaxy Z Fold8 strikes that balance beautifully. With its slimmer form factor, premium finish and unmistakable foldable design, it’s a device that quietly commands attention while delivering the powerful everyday experience you’d expect from Samsung’s latest innovation.

You don’t need to announce your arrival. Your Fold already has.

Mostly Cs: You’re the Social Curator [Galaxy Z Flip8]

Life moves quickly and you’re determined to capture every moment of it.

Whether you’re creating short-form videos, snapping spontaneous selfies, travelling with friends or staying connected on the go, your smartphone is an extension of your creativity.

Compact, expressive and versatile, the Galaxy Z Flip8 is designed for those who love sharing their world from fresh perspectives. Its iconic foldable design and flexible camera experience make it a reliable companion for creators, storytellers and anyone who believes life’s beautiful moments deserve to be remembered.

There’s a Galaxy Foldable for Every Story

The beauty of the Galaxy Z series isn’t that one device is better than another – it’s that each one is designed around a different way of living.

Whether you’re the Power Player, the Bold Luxe, or the Social Curator, there’s a Galaxy foldable that complements your personality, your ambitions and the way you move through the world.

Because in the end, the best smartphone isn’t simply the one with the most features.

It’s the one that feels like it was made for you.

Explore Samsung’s latest Galaxy foldables, designed to enhance productivity, creativity, and everyday flexibility.

The Galaxy Z Fold8 is built for seamless multitasking, immersive viewing, and productivity-focused experiences. For those seeking the ultimate foldable, the Galaxy Z Fold8 Ultra delivers Samsung’s most advanced premium foldable experience. The Galaxy Z Flip8 features a compact foldable design that’s perfect for creators, selfies, and life on the go.