Samsung Officially Launches Galaxy Z Fold8 Ultra, Fold8, Flip8, Watch Ultra2 and Watch9 Across Southeast Asia and Oceania

• Galaxy Z Fold8 and Fold8 Ultra pre-orders in the region grew by approximately 60% compared to previous generation.

• Pre-order volume driven by Galaxy Z Fold8 which accounted for almost 6 out of every 10 Galaxy Z8 devices ordered.

Samsung West Lake store in Hanoi city

Samsung Electronics officially launches the new Galaxy Z series and Galaxy Watch line-up in Southeast Asia and Oceania, with the devices available across the region from 14 August 2026 onwards. Before the start of official sales, the region achieved a record high volume of pre-order foldables sales in Southeast Asia and Oceania with the launch of Galaxy Z8 series. Total sales of the Galaxy Z Fold8 and Fold8 Ultra devices were almost 60% higher compared to the Galaxy Z Fold7.

Since its unveiling, the Galaxy Z8 series has seen positive consumer response across the globe – with pre-orders for the new lineup increasing by more than 30% compared with the previous generation. Demand for the new devices in Southeast Asia and Oceania has also been robust. The Galaxy Z Fold8 has emerged as the most popular option in the region, accounting for almost six in every ten Galaxy Z8 devices ordered.

[1]

Built on seven generations of accumulated foldable technology and expertise, the new Galaxy Z series introduced an even more powerful foldable lineup and drew significant attention from the outset. The new line-up also resonated with the younger audience in Southeast Asia and Oceania, with consumers in their teens through 30s making up almost 60% of Galaxy Z8 series customers who placed their orders through Samsung.com.

By color, Graphite and Lavender were the most popular among Southeast Asia and Oceania consumers who went for the Galaxy Z Fold8, while Violet Shadow and Graphite were preferred for the Galaxy Z Fold8 Ultra. Pink was the top color for the Galaxy Z Flip8.

The Galaxy Z Fold8, optimized for immersive viewing of content popular among younger consumers — including short-form videos, webtoons, games and e-books — led demand. This fresh form factor supports immersive viewing, reading and gaming on the 4:3 main display[2] and at just 201g, it is Samsung’s lightest Galaxy Z Fold.

Meanwhile, the Galaxy Z Fold8 Ultra, appealed to consumers who prioritize productivity with its large-screen experience. Its expansive 8-inch main display offers more room for multitasking and an upgraded camera system helps users capture richer detail, color, and clarity. The Galaxy Z Flip8 is designed for those who value maximum portability – it is Samsung’s sleekest Flip ever released – and self-expression. With a reimagined FlexWindow, users can access apps, insights, actions and assistance directly on the cover screen.

The new foldable devices also support Smart Switch, which enables wireless data transfer through a QR code without requiring a separate app installation. With new compatibility between Quick Share and AirDrop, users can also share files seamlessly between iOS and Galaxy devices in both directions.

Alongside the Galaxy Z8 series, Samsung also launched the Galaxy Watch Ultra2 and Galaxy Watch9 which have both been enthusiastically welcomed by consumers in Southeast Asia and Oceania.

Built for outdoor adventures, the Galaxy Watch Ultra2 is built for users looking for long-lasting endurance while the Galaxy Watch9 is designed to be an everyday health companion. Together with the new Galaxy Z series, the latest Watch line-up strengthens Samsung’s AI ecosystem, delivering more connected experiences across phone and wrist.

Customers at Galaxy Z8 Series Pop-Up Event in Malaysia

To give users peace of mind, Samsung Care+ offers comprehensive protection with fast repairs for accidental damage, extended warranty coverage and certified expert support at home and abroad.

Purchase the all-new Galaxy Z Series and Galaxy Watch Series in Malaysia today!

From 14 August to 4 October 2026, save up to RM1909.90 when you purchase the new Galaxy Z Fold8 Ultra, Galaxy Z Fold8, Galaxy Z Flip8.

Samsung Galaxy Z Fold8 Ultra: https://www.samsung.com/my/smartphones/galaxy-z-fold8-ultra/buy/

Samsung Galaxy Z Fold8: https://www.samsung.com/my/smartphones/galaxy-z-fold8/buy/

Samsung Galaxy Z Flip8: https://www.samsung.com/my/smartphones/galaxy-z-flip8/buy/

From 14 August to 4 October 2026, purchase the latest Galaxy Watch Ultra2 and Galaxy Watch9 to enjoy these exclusive benefits and promos!

Samsung Galaxy Watch Ultra2: https://www.samsung.com/my/watches/galaxy-watch-ultra2/buy/

Samsung Galaxy Watch9: https://www.samsung.com/my/watches/galaxy-watch9/buy/

[1] Image for illustration purposes only.

[2] Measured diagonally, Galaxy Z Fold8’s Cover Screen size is 5.5” in the full rectangle and 5.4” accounting for the rounded corners. The Main Screen size is 7.6” in the full rectangle and 7.6” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole. Aspect ratios shown are approximate, based on representative model values.

[3] Eligible customers who purchase selected models using AmBank, Bank Islam, CIMB Bank, Malayan Banking, RHB Bank, HSBC and United Overseas Bank.

[4] Promotion period runs from 18 August to 30 November 2026. Eligible users can redeem the voucher on the Samsung Members app.

[5] Promotion runs from 1 July 2026 to 30 September 2026.

[6] Promotion runs from 14 August 2026 to 31 August 2026.

[7] Redemption period runs from 1 August 2026 to 31 July 2027.

[8] Promotion runs from 1 July 2026 to 30 September 2026.

[9] Promotion runs from 14 August 2026 to 31 August 2026.

[10] Redemption period runs from 1 August 2026 to 31 July 2027.