While the two features offer different camera experiences, both draw on expertise spanning foundational technology research, feature development, and user experience design.

As part of “The People Behind the Galaxy Z Series’ Camera Innovations,” Samsung Newsroom sat down with experts from Samsung Research and the Mobile eXperience (MX) Business to discuss the technical challenges and collaboration behind the two features.

A sharply defined subject against a softly blurred background creates a sense of depth long associated with professional camera lenses. Researchers have continued to explore ways to achieve this effect in smartphone video.

With the Galaxy Z series, Portrait Video recreates the distinctive depth and Bokeh¹ of a large-aperture lens². To make this possible, Samsung Research analyzed the optical characteristics of actual camera lenses and developed AI-powered video processing technology, while the MX Business optimized it for the device.

Samsung Newsroom spoke with YoungGeol Kim of the Visual Technology Team at Samsung Research and Sang-uk Park, responsible for camera development at the Mobile eXperience (MX) Business, about how Portrait Video evolved from a research concept into a Galaxy camera feature.

A New Level of Depth in Portrait Video

Q. What is Portrait Video? What has changed with the latest Galaxy Z series?

Park: Portrait Video keeps the main subject in focus while softly blurring the background, creating a cinematic look that makes the subject stand out.

On the Galaxy Z series, the degree of blur changes naturally based on the distance between the subject and background. Small background lights appear as soft, rounded Bokeh, much as they would through a large-aperture lens. This allows users to draw attention to the subject and capture videos with greater depth and atmosphere using just a smartphone, without the need for separate professional equipment.

Users can also shift the focus to a different subject or adjust the blur level after filming.

Q. What inspired the technology behind Portrait Video?

Kim: Photography has been my hobby for 25 years. That passion led me to camera technology research and development and sparked a lasting interest in the unique visual character of lenses.

As smartphone cameras advanced rapidly, photography benefited from a range of new features and improvements in image quality. Video evolved quickly as well, but I saw further potential in recreating the depth and background rendering of professional camera lenses. We proposed the idea during the research stage, just as the MX Business was exploring ways to help users create professional-looking videos more easily — paving the way for joint development.

Q. How did the teams collaborate to turn Portrait Video into a camera feature?

Kim: Existing solutions alone weren’t enough to achieve the natural lens rendering we wanted. At the time, Samsung Research’s technology was still in the research stage, so applying it to a product was not an easy decision. Even so, the MX Business recognized its potential and decided to commercialize it.

From there, full-scale testing and refinement began. We evaluated the technology on actual devices and exchanged feedback, turning it into a camera feature for users.

Park: To prepare the feature for real-world use, we had to shoot countless videos under a wide range of conditions and validate the results. Since the feature is centered on people, experts from both teams even served as models and filmed one another. We focused particularly on how naturally subjects were separated from their backgrounds and whether the blur and Bokeh looked right at different distances.

As we filmed each other, reviewed the results together and continued our discussions, what I remember most is how noticeably the results improved.

Large-Aperture Lens Rendering on Smartphones

Q. What is the key technology that takes Portrait Video to the next level?

Kim: The key is technology that recreates the distinctive look of large-aperture professional camera lenses in smartphone video. We used AI and optical analysis to make this possible.

Simply blurring an image is not enough to reproduce the depth and natural background rendering of a professional camera. Conventional blur softens an image by blending surrounding colors, but a large-aperture lens works differently. The degree of blur changes naturally based on the distance between the subject and background, while bright points of light spread into Bokeh that retain their shape and brightness. The shapes and textures of these out-of-focus areas are known as bokeh.

This requires accounting for both subject-to-background distance and how light spreads through an actual camera lens.

Recreating this effect on a smartphone required two elements. First, we analyzed how light spreads through a real large-aperture lens and the resulting bokeh characteristics, then converted the results into data. We combined this with AI-estimated distance information for the scene, allowing the system to adjust the degree of blur and bokeh size based on the distance between the subject and background.

Q. What technical challenges did the teams face when creating blur and bokeh on smartphones?

Kim: The biggest challenge was naturally rendering complex boundaries between the subject and background, such as hair or eyeglass frames. On smartphones, AI-estimated distance information alone isn’t sufficient to accurately distinguish fine boundaries. Even a small error can blur strands of hair or leave parts of the background sharp, making the subject look unnaturally cut out.

To address this, we combined AI-estimated distance information with boundary information from the original footage, allowing for natural separation between the subject and background even around fine details such as hair.

Park: Maintaining consistent results across different shooting conditions — including weather, lighting, subject movement, and distance — was crucial. We repeatedly filmed under a wide range of conditions and reviewed the results, improving unnatural elements through software optimization and additional AI training data. Building on Samsung Research’s technology, image quality experts from the MX Business also evaluated the results from a user perspective, further refining the feature.

Q. What did it take to make this complex video processing reliable and ready for use on the Galaxy Z series?

Kim: The biggest hurdle was reducing power consumption and heat generation without compromising quality. Video is a rapid sequence of images, so processing 4K video in real time requires significant computation.

That meant we had to prioritize. We preserved the processing essential to image quality while reducing computation in areas where users were unlikely to notice a difference.

As a result, we struck a balance between natural lens rendering and real-time processing, ensuring stable, efficient performance even during extended recording.

More Freedom in Video Creation

Q. What are some tips to help users get the most out of Portrait Video?

Kim: To make bokeh stand out, look for scenes with bright light sources against a relatively dark background. Sunlight sparkling through leaves, Christmas lights, or streetlights at night can spread softly into circular Bokeh, creating a more atmospheric look.

When filming a person, it’s best to avoid strong light from the front. Instead, position the light source behind or to the side of the subject. This can softly illuminate the subject’s hair and contours while making the background Bokeh more prominent. Reflected light or ambient sources like streetlights can help keep the face from getting too dark for a more balanced result.

Q. What reaction would you most like to hear from people who have tried Portrait Video?

Park: I’d like users, creators, and video professionals to be surprised by how easy it is to create cinematic video on a smartphone. I hope the natural blur, Bokeh, and post-capture editing features give them greater freedom to achieve the look and feel they want.

Kim: Ultimately, I hope people feel they no longer need to carry a separate professional camera. We will continue advancing the underlying technologies so they can create cinematic videos with just a smartphone.

Bringing the cinematic shallow depth of field and light rendering of professional camera lenses to smartphone video required extensive testing and collaboration to turn a research concept into a reliable product feature. Developed through the combined expertise of Samsung Research and the MX Business, Portrait Video expands the Galaxy video experience — giving users more ways to realize their creative vision.

1. The shape and texture of blur in out-of-focus areas, often seen when small points of light appear as circular highlights ︎
2. A lens with an aperture that can open wide to let in more light, making it well suited for keeping the subject sharp while softly blurring the background and rendering bokeh highlights. ︎

When shopping for a new phone, you’ve probably read reviews and watched comparison videos in search of the “best” device.

While rankings can be helpful, they can’t answer the most important question: which phone is best for me? That answer depends on personal considerations like how you prefer to work, create and stay connected throughout your day.

Why Does Samsung Offer Multiple Foldable Form Factors?

The best foldable isn’t the same for everyone. That’s exactly why Samsung offers three distinct foldable designs with the new Galaxy Z series.

Whether you want to consolidate with a single mobile device that can power through your to-do list, a screen built for streaming and reading, or looking for something more compact and convenient, Galaxy Z series has options.

Through eight generations of refinement, Samsung understands what users want most from foldables. The new Galaxy Z series is the result of all that experience. Every device delivers in the areas users care about most: displays, durability, portability and performance.

Which Galaxy Z Foldable Is Right for You?

The latest Galaxy Z series offers a range of innovative foldable form factors: the compact Galaxy Z Flip8, the brand-new Galaxy Z Fold8, and the powerful Galaxy Z Fold8 Ultra.

Deciding which is right for you ultimately depends on what you want from your smartphone experience, and how your phone fits into your life.

Choose Galaxy Z Flip8 if you want:

• Maximum portability from Samsung’s slimmest and lightest Z series device
• An experience built around self-expression and capturing great selfies
• Everyday convenience for quick tasks without opening your phone

Choose Galaxy Z Fold8 if you’re looking for:

• A new foldable shape designed for modern content formats
• An immersive viewing experience for watching, reading and gaming
• Samsung’s lightest Galaxy Z Fold yet

Choose Galaxy Z Fold8 Ultra if you prioritize:

• Samsung’s top-of-the-line experience reserved for Ultra devices
• Multitasking on an expansive 8-inch folding main screen¹
• Productivity and flagship performance
• The versatile and capable camera system in the Galaxy Z series

Across the lineup, the durability of the Galaxy Z series is complemented by Galaxy’s latest mobile AI² experiences and software optimized for each form factor, giving you a bespoke experience built around each unique design.

The best phone is the one that fits your life, and Samsung Galaxy’s portfolio is designed to help you find it. From Galaxy Z TriFold³ introduced earlier this year to the latest Galaxy Z series, Samsung is committed to evolving its foldable portfolio to meet a wide range of needs and lifestyles.

1. Measured diagonally, Galaxy Z Fold8 Ultra’s Cover Screen size is 6.5” in the full rectangle and 6.5” accounting for the rounded corners. The Main Screen size is 8.0” in the full rectangle and 8.0” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole. ︎
2. Galaxy AI basic features provided by Samsung are free. Any Samsung enhanced AI features and all third-party AI features are subject to different terms and may be subject to fees. ︎
3. Not available in Malaysia. ︎

As foldable smartphones move from niche innovation to an increasingly established category, there is an interesting story to be told about what it actually takes to build a phone that folds — and what years of developing the technology have taught Samsung about the future of mobile.

Samsung has been at the center of that evolution, from the first Galaxy Fold in 2019 to the increasingly refined Galaxy Z family today. Along the way, it has learned that successful foldables are not created by solving one engineering challenge. They require continuous learning across hardware, software, AI and, perhaps most importantly, human behavior.

Here are eight areas where Samsung has pushed foldables forward.

1. Making foldables more durable

The visible innovation may be a screen that folds, but making that possible requires solving challenges around durability, materials, display support and hinge engineering – challenges that simply don’t exist on conventional smartphones

Samsung’s new Flex Titanium technology in the Galaxy Z series uses a titanium-based display structure to strengthen the display support, improve durability and reduce crease visibility, while helping enable a thinner device¹.

2. Making the fold feel seamless and effortless

Years of development have shown that the hinge isn’t just a mechanical component – it affects how naturally a device opens, how thin it can be and how comfortable it feels in everyday use.

The latest Galaxy Z series combines refinements to the hinge mechanism, display tension and folding magnets to make unfolding smoother and more natural. On the Galaxy Z Fold8 Ultra, this contributes to a device measuring just 4.1mm when unfolded.

3. Turning bigger screens into new possibilities

Samsung has learned that additional screen real estate needs to enable genuinely different experiences, not simply provide more pixels.

The Galaxy Z Fold8 introduces a new 4:3 main display, which is optimized for immersive viewing and gaming, while rotating the device creates a 3:4 ratio suited to reading and browsing. The larger canvas also supports content creation and editing through experiences such as My FanCam².

4. Expanding what a foldable can look like

Consumer behavior has demonstrated that different people want different things from a foldable. Some want a larger workspace; others value compactness, self-expression or quick access.

Samsung now offers three distinct foldable experiences: Galaxy Z Fold8 Ultra for productivity, Galaxy Z Fold8 for immersive discovery and Galaxy Z Flip8 for expression and quick interaction. These distinctions show how the form factor can be designed around different lifestyles rather than forcing consumers into just one definition of a foldable.

5. Making hardware and software work as one

A phone that physically changes shape also needs software that can change with it. The experience has to flow naturally between screens, orientations and modes.

Samsung has increasingly designed the software experience around the physical flexibility of the devices, from Multi Window, AI-powered multitasking with Now Nudge³ and Gemini Notebook⁴ on the Galaxy Z Fold8 Ultra, to a more capable FlexWindow on the Galaxy Z Flip8, where users can access apps, information and actions without unfolding.

6. Bringing AI into the foldable experience

The next stage of smartphone AI isn’t simply about generating an answer. It is about understanding what the user is doing and helping them move from information to action.

Agentic AI is integrated into the Galaxy Z8 experience, helping users move more naturally between information, apps and actions. On Samsung’s new foldable series, the expanded screens also create a natural canvas for AI-powered productivity, including Gemini Notebook, which can bring together information from different sources and help users organize and work with their thoughts and content in one place. And ultimately, get more done.

7. Removing the barriers to better experiences

Years of real-world use have shown that users prefer the least amount of hassle when it comes to using their devices. Adapting to a new device starts even before the first use, so switching devices itself needs to feel effortless.

The latest generation of the Galaxy Z series brings greater flexibility not just to how consumers use their devices, but how they move into the Galaxy ecosystem. With Smart Switch⁵, users can wirelessly transfer important data such as contacts, photos, messages, apps and settings from their previous devices, including from iOS. With One UI 9 on the latest Galaxy Z series, iOS device users can initiate the transfer simply by scanning a QR code, remove another barrier to switching.

8. Turning a new form factor into a complete ecosystem

Perhaps the central takeaway: every generation creates new questions around engineering, usability and consumer behavior. The experience of answering those questions, generation after generation, becomes an advantage in itself.

The new Flex Titanium display structure, thinner form factors, redesigned display ratios, more capable FlexWindow experiences and deeper agentic AI integration – all of these features, and more, show how the eighth-generation Galaxy Z Series represents the cumulative result of years of iteration and consumer insight.

1. Compared to previous Galaxy Z series models. ︎
2. My FanCam requires a Samsung account login. Video must be 720 x 720 pixels or higher. Results may vary. ︎
3. Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat. Split view supported apps may vary. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed. ︎
4. Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, YouTube and offers. Offer ends Aug 1, 2027 at 11:59pm PT. Unless canceled earlier, Google One will charge RM97.99/mo after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/offer/terms-and-conditions/SamsungAIPro. ︎
5. Transferable data may vary depending on the device OS (Android or iOS), OS version and connection method. Data transfer from an iOS device to a Galaxy device using the upgraded method is available on devices running Android 17 or later and iOS 26.6 or later in regions outside mainland China ︎

Do you remember the first time you ever saw a foldable mobile phone?

Modern foldables of today have evolved far beyond just a screen that folds. Samsung’s line-up now combines intelligent features with large displays for productivity, entertainment, and communication.

Since the introduction of the first Galaxy Fold in 2019, Samsung has been leveraging a deep understanding of consumer needs and strengthening expertise in this category. Valuable insights and experiences gained from seven generations of foldable innovation has resulted in the most complete line-up yet – the all-new Galaxy Z8 series.

This exciting line-up is resonating with consumers globally, including those in Southeast Asia and Oceania. In this region, sales of the Galaxy Z Fold8 and Fold8 Ultra have grown 40% compared to the Galaxy Z Fold7. The new series is also compelling more people in the region to embrace Samsung foldables, with switchers to the Galaxy Z Fold8 series from other brands increasing by more than 60% compared to those who made a switch to the previous Z Fold generation.

From the latest innovations unveiled in 2026, let’s trace Samsung’s evolution of foldable technology through the years – from its newest breakthroughs, all the way back to the debut of its very first foldable phone. Here’s how the journey unfolded.

2026: Three distinct foldables built for immersion, productivity and self-expression

The latest foldable line-up presents a broad portfolio designed to meet distinct user needs. The Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 bring together advancements across form factor, display engineering, camera features, and Galaxy AI, empowering users with more choice than ever to pick a foldable that best suits their needs.  

Galaxy Z Fold8	A new form factor offers display ratios optimized for content consumption: A 10:161 cover screen for quick everyday interactions and a 4:3 main display for games, films, and also reading.At 201g, it is Samsung’s lightest Galaxy Z Fold2, and is powered by the Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy3. Flex Titanium is introduced across the Galaxy Z series – a display structure combining a titanium alloy film with an enhanced titanium plate to make the foldable thinner, strengthen display support, and reduce crease visibility over time.
Galaxy Z Fold8 Ultra	First Ultra foldable brings Galaxy’s Ultra standard for performance, capability and innovation to an expansive 8-inch main display4 designed for multitasking and content creation.Ultra-level camera system: 200MP Main Camera with HDR capability in 200MP mode, new 50MP ultra-wide Camera, improved Nightography, and 8K video recording with the new APV codec and Cine LUT.
Galaxy Z Flip8	Reimagined FlexWindow brings apps, insights and actions to the cover screen – Now Brief on the FlexWindow surfaces timely insights and next steps.Flip camera experience is enhanced with a 50MP camera and ProVisual Engine, alongside Flex Mode, Camcorder Grip with Zoom Rocker, Super Steady with Horizontal Lock, FlipShot and Mirror view.Weighing 180g and measuring 6.1mm thick, it is Samsung’s slimmest and lightest Flip5.

2024 to 2025: Bigger possibilities for everyone with mobile AI

In 2024, the Galaxy Z series was first equipped with Galaxy AI, offering users AI-powered experiences tailored to each form factor. 

2025: A Thinner Fold and an Edge-to-Edge FlexWindow

The Galaxy Z Fold7 introduced the first flagship-level 200MP wide-angle camera in the Galaxy Z series, pairing upgraded imaging capabilities with a large screen for editing and content creation. At just 8.9mm thick when folded and weighing only 215 grams, the Galaxy Z Fold7 was lighter than even the Galaxy S25 Ultra. The Galaxy Z Flip7 featured a new 4.1-inch edge-to-edge FlexWindow6, enabling users to access AI-powered experiences and features like Now Brief without opening the device.

2024: Galaxy AI Comes to Foldables

The arrival of Galaxy AI was a pivotal moment, with AI experiences adapted to the distinct foldable form factors.On Galaxy Z Fold6, large-screen multitasking was supported by AI-powered features like Note Assist, Composer and Sketch to Image. Galaxy AI unlocked new possibilities for content creation with the Galaxy Z Flip6. With Auto Zoom, FlexCam could automatically detect the subject and adjust framing, making it easier to capture hands-free photos and videos.

2021-2023: Bringing foldables into everyone’s everyday life

As the category developed, Samsung continued to refine foldables to improve durability and increase versatility, enabling the form factor to better fit into everyday life.

2023: Flex Hinge and Flex Window Refine the Foldable Form	Galaxy Z Fold5 introduced the new Flex Hinge, designed to diffuse external impact and support a more balanced foldable design. The Galaxy Z Flip5 was equipped with a 3.4-inch FlexWindow, expanding access to Widgets, messages, and camera functions directly from the cover screen.
2022: Foldable Experiences Support Hands-Free Content and PC-Like Multitasking	Galaxy Z Fold4 was the first foldable to ship with Android 12L, a version of Android created specifically for large-screen experiences. A new Taskbar supported a PC-like layout, and new swipe gestures made it easier to move between apps and multitask on the Main Screen.Galaxy Z Flip4 expanded creative possibilities with FlexCam, enabling hands-free photos and videos from multiple angles, while enhanced Quick Shot right from the cover screen made selfies more convenient.
2021: Enhanced durability with IPX8 Water Resistance	As foldables became a bigger part of everyday life, improving durability was a top priority.  Galaxy Z Fold3 and Galaxy Z Flip3 brought IPX87 water resistance to the foldable line-up, marking an important advancement for the category. Both devices were also built with Armor Aluminum, which was the strongest aluminum ever used on a Galaxy phone.

2019-2020: Can you fold a mobile phone?

Long before foldables became familiar in everyday mobile experiences, Samsung took the bold step of reimagining what the category could look like. And after launching a foldable for the first time in 2019, Samsung continued to show that foldables were not just phones with flexible screens, but devices that could support entirely new ways to enjoy mobile experiences. With relentless innovation over the years, Samsung has driven the technology from concept to mainstream adoption.

2020: Hideaway Hinge and Flex Mode Unlock New Foldable Experiences

Galaxy Z Fold2 came with an expanded 6.2-inch Infinity-O Display and introduced Flex Mode, enabling the phone to be used with a variety of angles depending on user needs – wide open, standing upright in a folded position, and more.At the same time, Samsung launched the first Galaxy Z Flip, featuring the industry’s first foldable glass display built using Samsung’s Ultra-Thin Glass technology.These innovations showed that foldables were not simply smartphones with flexible screens; they could create entirely new ways of interacting with mobile devices.

2019: Galaxy Fold Opens a New Chapter in Smartphone Innovation

The first step in the journey began in 2019 with the Galaxy Fold bringing foldable technology to mainstream consumers for the first time.Its 7.3-inch Infinity Flex Display could transform a compact phone into a larger screen designed for viewing, productivity and multitasking.Features such as App Continuity and Multi-Active Window demonstrated how software and hardware could work together across a completely new form factor.At the time, it was a bold vision of what the future of mobile technology could look like.

More still to come for the Galaxy Z series

What began as a bold idea in 2019 has evolved into a comprehensive Galaxy Z portfolio shaped by relentless innovation and improvements. The journey is far from over. Across the Galaxy Z series, Samsung will continue to make the foldable experience even more intuitive, capable, and seamless for everyone.

Frequently Asked Questions

Q. What is the difference between Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8?
The three devices are designed around different foldable experiences. Galaxy Z Fold8 Ultra brings Ultra-level productivity and content creation to an expansive foldable display, Galaxy Z Fold8 focuses on immersive content discovery and consumption through its new form factor, while Galaxy Z Flip8 centres on self-expression and quick interactions through its AI-native FlexWindow.

Q. Is Galaxy Z Fold8 one of the lightest foldable phones available?
The Galaxy Z Fold8 is the world’s lightest book-style foldable phone, combining the portability with an expansive screen when you want more. Weighing just 201g, the device is easy to carry throughout your day and its slim profile fits comfortably in your hand. You can slip it into your pocket smoothly or unfold whenever you want more room to watch, read, work, or play on the spacious main screen.

Q. How do I transfer my data over from another phone to Galaxy?
Bringing your data over is easier than ever with the upgraded Smart Switch experience on Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8. There is no need for an extra app and data can be transferred wirelessly to make the move over to Galaxy even simpler. Migrate data including passwords and passkeys, call history, accessibility settings, eSIM data and more.

1. Measured diagonally, Galaxy Z Fold8’s cover screen size is 5.5” in the full rectangle and 5.4” accounting for the rounded corners. The Main Screen size is 7.6” in the full rectangle and 7.6” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole. Aspect ratios shown are approximate, based on representative model values. ︎
2. Compared to previous Galaxy Z Fold models. ︎
3. Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. ︎
4. Measured diagonally, Galaxy Z Fold8 Ultra’s cover screen size is 6.5” in the full rectangle and 6.5” accounting for the rounded corners. The main screen size is 8.0” in the full rectangle and 8.0” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole. ︎
5. Compared to previous Galaxy Z Flip models. ︎
6. Measured diagonally, Galaxy Z Flip7’s cover screen size is 4.1-inch in the full rectangular form; actual viewable area is less due to the rounded corners and camera hole. ︎
7. IPX8 is based on test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not advised for beach or pool use. Not dust-resistant. ︎

Seven generations in, Samsung’s foldables have moved beyond novelty to become daily mobile companions for many. Tech experts in Southeast Asia and Oceania have experienced this progress first-hand with the Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 since they launched at Galaxy Unpacked 2026: Here’s what they find most impressive:  

Underpinning the latest generation of foldables is advanced hardware innovation, which Stephen Fenech, Tech Guide (Australia) notes: “With eight generations of foldable experience, research and development at its back, Samsung has established itself as the pioneering company of this latest and growing smartphone category.”

Ultra Power: What Makes the Galaxy Z Fold8 Ultra Outstanding?

The Galaxy Z Fold8 Ultra brings Galaxy’s renowned Ultra standard to foldables, providing users with a larger workspace for maximum productivity and content creation. On design, Dedy Irvan, Jagat Review (Indonesia) shares: “The Galaxy Z Fold8 Ultra delivers an experience that feels closer than ever to Samsung’s Ultra lineup. Beyond the “Ultra” branding, its refined dual rail hinge offers a firmer, more premium feel — opening effortlessly, providing reassuring resistance midway, and locking smoothly into place when fully unfolded.”

Testing the foldable’s power to handle everyday tasks, Huy Duc, VnExpress (Vietnam) highlights: “Beyond its nearly invisible crease, it delivers one of its biggest upgrades yet: an increased 5,000mAh battery¹ packed into a slimmer chassis, complemented by faster 45W charging.”

For content creation, Du Lam, Vietnamnet (Vietnam) added: “It combines a 200MP camera² with 8K video recording and Cine LUT, delivering a professional-grade content creation experience in a foldable device.”

Everyday Fit: How Does the Galaxy Z Fold8 Add Value to Daily Life?

The Galaxy Z Fold8 is Samsung’s lightest Galaxy Z Fold to date, and power users point to its shape as the standout. Robb Report (Malaysia) called it “one of the most uniquely shaped phones currently on the market.”

Meanwhile, Rodneil Quiteles, GadgetMatch (Philippines) appreciated its everyday usability: “The Galaxy Z Fold8 isn’t trying to be a regular smartphone that unfolds into a tablet. It feels like it’s designed around how many of us already use our devices today.”  Tump Yung (Thailand) expressed similar sentiments, saying “The Galaxy Z Fold8 strikes the perfect balance between productivity and everyday enjoyment. It honestly feels like it was made for someone like me.”

Enjoying the viewing experiences on its screen,Si Jia, Geek Culture (Singapore) wrote: “Topped off with a fun-sized build, the Galaxy Z Fold8’s 4:3 aspect ratio is easily the standout element, delivering full-screen immersion.”

Fun with the Flip: How the Galaxy Z Flip8 Supports New Ways of Self-Expression

The Galaxy Z Flip8 provides the sleekest experiences for users who want a phone as dynamic as they are. Amy Maizura from Amanz (Malaysia) wrote: “The Galaxy Z Flip8 is noticeably thinner and lighter than the Flip7. Its reduced weight and slimmer profile make it more comfortable to hold and practical for a modern lifestyle.”

The Verdict: One Line of Foldables, Three Distinct Fits

Wondering which foldable best suits your needs?Dave McLeod, Tarmac Life (New Zealand) notes that there’s a device for everyone: “Whether it’s the multitasking prowess of the Galaxy Z Fold8 Ultra, the content-friendly ratio of the Galaxy Z Fold8, the pocketable utility of the Galaxy Z Flip 8” there is a foldable that “can integrate itself deeper into (your) daily lives.”

Frequently Asked Questions

Q. What’s different between the Galaxy Z Fold8 and the Galaxy Z Fold8 Ultra?

The Galaxy Z Fold8 Ultra and Galaxy Z Fold8 are built for different user needs.

The Galaxy Z Fold8 Ultra would appeal to those prioritizing productivity. For example, users can use Multi Window for seamless side-by-side experiences on its large 8-inch main display. It also comes equipped with a 5,000 mAh battery to power through the day.

Meanwhile, the Galaxy Z Fold8 is optimized for content consumption. With a 4:3 ratio when unfolded, it delivers more immersive content and viewing experiences. Its 4,800 mAh battery also enables it to handle AI tasks and content streaming for extended durations.  

Q. Is the Galaxy Z8 Series covered if it’s damaged or needs repair?

Samsung Care+³ offers protection – free for the first three months⁴ – for your Galaxy Z8 Series with fast repairs for accidental damage, extended warranty coverage and certified expert support at home and abroad. With One UI 9.0, the new Warranty and care settings hub lets you enroll in, access and manage Samsung Care+ directly from your device, alongside warranty information, self-diagnostics, repair requests and remote support.

Q. Can I transfer my data from another phone to a Galaxy Z8 series device?Yes. With the updated Smart Switch, iOS users scan a QR code and transfer data wirelessly — including passwords, passkeys, call history, accessibility settings and eSIM data — without downloading additional apps.

1. Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4,854mAh for Galaxy Z Fold8 Ultra. Actual battery life may vary depending on network environment, usage patterns and other factors. ︎
2. Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects. ︎
3. Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. ︎
4. If you buy a new Galaxy foldable on Samsung.com and enroll in a monthly Samsung Care+ plan, your first three months of coverage are free. ︎

Galaxy Z Fold8 Ultra may be recognizable for its 8-inch folding main display, but the device’s real benefit is more than simply having a larger screen.

Building on established Galaxy tools such as Multi Window¹ and Samsung DeX, new context-aware experiences for foldables, such as Now Nudge,² help keep more of a task visible and make it easier to move from one step to the next without constantly switching apps. Whether you’re researching, planning a trip or editing content, Galaxy Z Fold8 Ultra adapts to the way you work, helping you accomplish more from a single device.

Why Is Galaxy Z Fold8 Ultra Good for Productivity?

Galaxy Z Fold8 Ultra can transition from its 6.5-inch cover screen to its expansive 8-inch main screen³ without losing your place. Start with an app while the device is folded, then open it to continue right where you left off with more room to examine a photo, comfortably review a spreadsheet or work across supported apps side by side.

The Snapdragon 8 Elite Gen 5 Mobile Platform for Galaxy,⁴ 5,000 mAh battery⁵ and expanded graphite cooling structure help keep the device responsive during demanding multitasking, content creation and AI-powered tasks. Galaxy Z Fold8 Ultra is like a mobile workspace that can adapt to the task at hand.

How Do I Use Multiple Apps at Once?

Multi Window lets you run supported apps side by side on the main screen. Galaxy Z Fold8 Ultra supports two-way and three-way split view, and you can resize the individual windows to suit your task. Check your calendar while replying to a message, search the web while reviewing a presentation, or use a calculator while reviewing your budget. You can also open supported apps in pop-up view when you want a movable, resizable window over your existing workspace.

You can even quickly access frequently used apps from the Taskbar at the bottom of the main screen, like you would on a tablet. If you regularly use the same apps together — such as Calendar and Messages — you can save them as an app pair and reopen the combination in split view with one tap.

What Is Now Nudge and How Does it Work?

With Now Nudge, Galaxy Z Fold8 Ultra automatically recognizes what you’re doing and proactively suggests what you might want to do next. For example, if you’re messaging about meeting up with a friend for dinner, it might suggest adding it to your calendar. When you tap to open your calendar app, the conversation stays visible on one side of your screen, helping you move forward without losing context or manually switching between windows.

What Is Samsung DeX and How Does It Work on Galaxy Z Fold8 Ultra?

Samsung DeX makes it possible to use Galaxy Z Fold8 Ultra in a desktop-like workspace. Connect a monitor, keyboard and mouse⁶ to work across multiple apps in resizable windows, use a desktop-style taskbar and navigate with a cursor for a complete mobile workstation.

1. Certain applications may not support Multi Window. ︎
2. Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region, and language. Text message prompts currently available with Samsung Messages and certain third-party messaging apps including Google Messages and Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed. ︎
3. Measured diagonally, Galaxy Z Fold8 Ultra’s Main Screen size is 8.0-inch in the full rectangle and 8.0-inch accounting for the rounded corners; actual viewable area is less due to the rounded corners. ︎
4. Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. ︎
5. Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4854 mAh for Galaxy Z Fold8 Ultra. ︎
6. Sold separately. ︎

The latest generation of foldables were recently unveiled in London where media and content creators from Southeast Asia and Oceania were among the first to experience the new devices.

Tracing a route through the city’s most photographed corners, they explored new perspectives with the Samsung Galaxy Z8 series, capturing everything from historic riverside landmarks to bustling local markets. And here’s how they did it. 

Create Like a Pro: The Galaxy Z Fold8 Ultra Flagship Camera System

Whether it was an artistic shot of the Thames or eye-catching street-side architecture, the Galaxy Z Fold8 Ultra made it easier to capture, refine and share everyday moments with greater clarity and control.

Want the highest resolution photos from the Galaxy Z Fold8 Ultra?

Introducing the 200MP main camera¹ which captures rich details and clarity, now enhanced with High Dynamic Range (HDR) capability for more true-to-life images.

What’s the best way to get close-up details with the Galaxy Z Fold8 Ultra?

Use the all-new 50 MP ultra-wide camera to get greater detail and clarity across wider scenes and macro shots. This will give you the flexibility for snapping shots of sweeping landscapes, intricate interiors, or close-up details.

Does the Galaxy Z Fold8 Ultra take good photos in low light?

Yes. Improved Nightography² helps photos and videos look brighter and clearer in low light, so users can capture standout moments even when lighting isn’t ideal.

A Versatile Camera, Built for the Way Creators Shoot 

The Tower Bridge has been a historic landmark of London on the River Thames since 1894, making it a natural first test for the Galaxy Z Fold8’s camera system. Its iconic twin towers, Victorian architecture and riverside setting offer photographers plenty to frame.

How does the Galaxy Z Fold8 help you turn group footage into more focused video content for socials?

With My FanCam³, users can select a subject that the Galaxy Z Fold8 should track. With this feature, footage can be automatically reframed into a preferred aspect ratio — making polished edits faster and easier with less manual effort.

How can I shoot reaction videos with just my Galaxy Z Fold8?

Dual Recording does it for you: the front and rear cameras work together at the same time, and you can use the cover screen to help you stay in frame while you shoot what’s in front.

With the Galaxy Z Fold8, creativity doesn’t need to wait for the perfect setup. Its advanced dual camera system gives creators like Fahmi greater freedom to capture every angle with clarity, ease, and imagination.

What gives the Galaxy Z Fold8 the ability to shoot from different angles?

The Galaxy Z Fold8’s Dual 50 MP cameras⁴ deliver high resolution detail across wide and ultra-wide shots, preserving image quality for different scenes and shooting conditions.

Redefining Mobile Imaging for Power Users

Against London’s backdrop of vibrant streetscapes and stunning architecture, the Samsung Galaxy Z Fold8 Ultra and Galaxy Z Fold8 redefined how moments were preserved, edited, and experienced. With the new Galaxy Z8 series, the city of London was a canvas of fleeting moments, unexpected angles, and stories waiting to be captured by the media and creators.

Frequently Asked Questions

Q. Can I edit photos and videos directly on the Galaxy Z8 Series?

Yes. The Galaxy Z8 Series lets users capture, edit, and share photos and video in one continuous flow, without switching to another device. On the expansive foldable display, Galaxy AI editing tools — including My FanCam, which keeps a chosen person centered in a saved video — make polished edits faster on the phone itself.

Q. What camera sensors does the Galaxy Z Fold8 Ultra have?

The Galaxy Z Fold8 Ultra has different options that users can choose according to their needs. The 200 MP Wide with 2x optical quality zoom is great for ultra-high-resolution photos and advanced detail. The 10 MP Telephoto with 3x optical zoom delivers clear shots even when zoomed in. For expansive landscape and group photos, users can pick the 50 MP Ultra Wide.

Meanwhile, the 10 MP cover screen camera is ideal for sharp natural selfies and the 10 MP main screen’s camera has a 100-degree field of view so users can get more people in the shot when taking group selfies.

Q. Can I transfer my data from another phone to a Galaxy Z8 series device?

Yes. With the updated Smart Switch, iOS users scan a QR code and transfer data wirelessly — including passwords, passkeys, call history, accessibility settings and eSIM data — without downloading additional apps.

1. Compared to previous Galaxy Z Fold models ︎
2. Compared to previous Galaxy Z Fold models ︎
3. My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no subject to track. Accuracy of results is not guaranteed. ︎
4. Results may vary depending on lighting conditions and/or shooting conditions including multiple subjects, being out of focus or moving subjects. ︎

The #PlayGalaxy Cup is a global mobile gaming tournament designed to showcase the powerful gaming performance of Galaxy smartphones. This year marked the first time the competition was held as a full-season league, with regional qualifiers leading up to the World Final.

“This year was the first time the #PlayGalaxy Cup was held as a full season tournament, and we’ve witnessed thrilling competition from start to finish,” said David Moon, Head of Influencer Marketing, Mobile eXperience (MX) Business at Samsung Electronics. “Samsung is thrilled to have brought gamers from all over the world together to experience the powerful performance of Galaxy S26 Ultra.”

The regional qualifiers were held across five regions — North America, Southwest Asia, Southeast Asia, Latin America, and Europe — with 32 teams from 17 countries competing for a place in the final stage. The top two teams from each region advanced, bringing a total of 10 teams from nine countries to the World Final at Gamescom.

After proving their skills through the regional qualifiers, the finalists then competed over two days for the championship.

Players compete at the #PlayGalaxy Cup World Final during Gamescom 2026.

All players at the World Final competed on Galaxy S26 Ultra, whose powerful processing performance and optimized thermal management enabled high-intensity matches through stable, immersive gameplay.

Streamer Ludwig hosts the #PlayGalaxy Cup World Final at Samsung’s Gamescom 2026 booth.

The final was won by Malaysian team and was livestreamed worldwide on YouTube through streamer Ludwig’s channel, drawing a total of 12.1M views.

San Gaming, 1CAA, Adikboy and Acad from Team Malaysia celebrate after winning the #PlayGalaxy Cup World Final.

In addition to the #PlayGalaxy Cup World Final, Samsung operated a dedicated Galaxy experience zone at the venue, where visitors could get hands-on experience with Galaxy S26 Ultra, Galaxy Z Fold8, and Galaxy Z Fold8 Ultra.

Through partnerships with HoYoverse, TiMi Studio, and Gameloft, visitors to Samsung’s booth were also able to experience a variety of popular game titles across Galaxy devices.

The feature makes it easy to put someone in the spotlight, from a favorite artist in concert footage to family and friends in everyday moments.

Behind this experience is Samsung Research’s AI technology for reliably tracking people in video, integrated into a mobile feature through close collaboration with the MX Business. Samsung Newsroom spoke with Hwangpil Park of the Visual Technology Team at Samsung Research as well as Sunghwan Kim and Sherry Hong of the Multimedia Development Group at the MX Business about My FanCam.

A User-Centered Approach

Q. What inspired My FanCam?

Hong: We started by asking how we could make it easier for users to create videos focused on the people they want to see. As shooting, editing, and sharing content on smartphones have become commonplace, fan cams of favorite artists have gained popularity on social media. In response to this trend, we envisioned My FanCam — a feature that lets anyone create a video centered on a person of their choice with just a few taps — and worked with Samsung Research to bring the idea to life.

The Technology Behind Reliable Tracking

Q. What technology enables My FanCam to continuously track someone in a video?

Park: The key to My FanCam’s ability to follow a selected person even in complex scenes is an AI model that precisely recognizes individuals. The model identifies and remembers each person’s location and visual characteristics, allowing it to recognize the same person throughout the video and continue tracking them.

Q. What was the main focus for the user experience?

Kim: We focused on reducing wait times while editing. Users may want to switch between people in group videos, but reanalyzing the video each time would mean waiting again. We designed My FanCam to analyze multiple people at once, letting users switch between subjects and instantly see the results once the initial analysis is complete.

We also simplified the editing process. Users can easily adjust the aspect ratio to fit the scene and create a video that suits their needs.

Q. How did the two teams collaborate to turn the technology into a Galaxy feature?

Hong: It was crucial not only to identify the issues, but also to find a solution for the said issues; validating that the results were key to our process. The more the concept was solidified, the more full-fledged the development process became. In order to keep up with the development progress, weekly meetings turned into daily meetings and in those daily meetings, we made sure to track progress every morning.

Testing a large range of scenarios is important before rolling out new features. To help the development team test with a wide range of scenarios, multiple team members helped with the process. Some brought in old videos from the college days, such as dance club videos. Others would bring a phone and film new footage, such as climbing hobbies.

Park: Technology that worked well in a research environment sometimes performed differently with real-world footage due to variables such as fast movement and people overlapping in the frame. When the MX Business shared these cases, Samsung Research analyzed the causes and refined the AI model and tracking methods. We then validated the changes in the product environment, repeating the process to improve the feature.

Q. What was the biggest challenge in bringing My FanCam to mobile devices?

Kim: The key challenge was processing AI workloads entirely on-device without a separate server. Longer videos require more computation, so we had to consider processing speed, power consumption, and heat generation. Samsung Research optimized the AI model to achieve the required results with less computation, while the MX Business streamlined the entire process — from video decoding to data transfer and analysis — reducing computational load with minimal impact on performance.

Park: We also had to account for situations that can make it difficult to select a person in videos. At school performances or sports days, for example, the person users want to focus on may not appear until midway through the video or may be obscured by others. We therefore designed My FanCam so users can find a moment when their subject is clearly visible and select them at any point in the video.

From Favorite Artists to Everyday Moments

Q. Any tips for getting the most out of My FanCam?

Kim: When filming, I recommend using a high-resolution setting and framing the shot a little wider to leave space around the person. When selecting a subject, choose a frame where they don’t overlap too much with others and their face, upper body, or full body is clearly visible.

My FanCam also works with existing footage, such as videos of past concerts, trips, or children’s activities. Because users don’t need to follow a particular person while filming, they can focus more on the moment itself.

For example, users can set up a tripod to film a workout, then use My FanCam to create a video centered on themselves without someone else behind the camera.

Q. How do you hope users will use My FanCam?

Park: Since My FanCam works with videos not shot on a Galaxy device, I hope people will try it with a wide range of footage. It can offer a fresh perspective on old videos, helping users revisit meaningful moments by focusing on someone special.

Hong: Some may think that being a fan is only about liking an idol or celebrity. But to me, it simply means caring deeply about someone or something — whether that’s an artist, family member, friend, or even yourself. I’d like to see people use My FanCam to capture the people and moments that matter to them.

What began as an idea focused on user convenience has evolved into My FanCam, a new video experience combining AI, mobile optimization, and close teamwork. From concerts to everyday life, My FanCam makes it easier to capture and edit videos of moments worth remembering.

In part two of this series, Samsung Newsroom will explore how the large-aperture camera lens emulation technology brings the expressive qualities of professional lenses to mobile devices and the collaboration behind its development.

Samsung Electronics announced that it will be displaying its comprehensive gaming ecosystem spanning PC, console, and mobile games at Gamescom 2026, which is one of the world’s largest gaming events taking place in Cologne, Germany from Aug. 26-30.

Across a 1,090-square-meter exhibition space, Samsung will present its full package of gaming devices under its theme of “#PlaySamsung,” which includes gaming monitors, mobile devices, SSDs, and headsets. The experience will offer visitors hands-on experiences with popular game titles across a variety of genres and play environments.

“In this day and age, gaming goes far beyond the games themselves to encompass high-quality, personalized gaming experiences,” said Stephanie Choi, Executive Vice President and Head of the Global Brand Center at Samsung Electronics. “Through our integrated ecosystem we’re presenting at Gamescom 2026, Samsung is providing users with a way to take their gaming to the next level.”

Samsung will also unveil its 2027 Odyssey gaming monitor lineup and new portable SSD products at Gamescom, demonstrating how its broad portfolio of devices and technologies delivers more immersive and connected gaming experiences.

Full Gaming Lineup Spanning Monitors, Televisions, Mobile Devices, SSDs, and Headsets

The space will consist of four dedicated exhibition zones: the Odyssey Zone, Galaxy Zone, Gaming Hub Zone, and T1 Zone. Each will be tailored to different products and gaming environments, allowing visitors to explore a variety of gaming scenarios firsthand.

The Odyssey Zone will bring together a comprehensive lineup of gaming devices centered around Samsung’s gaming monitors, as well as high-performance SSDs and headsets designed to deliver high-quality gaming experiences. Featured products include:

• Odyssey G8 (model: G80HS), the world’s first 6K gaming monitor.
• Odyssey OLED G8 (model: G80SH), featuring 4K resolution and a refresh rate of up to 240 Hz.
• Odyssey 3D (model: G90XF), the glass-free 3D gaming monitor.

Visitors can experience Samsung’s latest Odyssey gaming monitors by playing popular titles including Activision’s Call of Duty®: Modern Warfare® 4, Pearl Abyss’ Crimson Desert, and CD PROJEKT RED`s Cyberpunk 2077, which features HDR10+ GAMING to provide vivid graphics that capture the developers’ original intent. Cyberpunk 2077 and Cronos: The New Dawn will be available to play on the Odyssey 3D gaming monitor, as well.

Additionally, the Odyssey Zone will highlight the high-performance 9100 Pro SSD — designed to enhance gaming performance — and the JBL Quantum 950 headset, which delivers audio performance suited for tournament-level competition. Together, these products will allow visitors to experience the synergy across Samsung’s gaming devices for a more vivid and immersive gaming experience.

At the Galaxy Zone, visitors will be able to explore Samsung’s mobile gaming ecosystem, designed to enable fast and seamless gaming anytime, anywhere. Featured products include:

• Galaxy Z Fold 8 Ultra and Galaxy S26 Ultra, powered by a customized mobile processor —Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy to deliver powerful gaming performance
• Galaxy Buds 4 Pro, which includes a low-latency gaming mode.
• New ultra-fast and portable SSD products with next-generation interfaces.

Additionally, Samsung has introduced Neural Frame Fusion to the Galaxy Z Fold8 Ultra and Galaxy Z Fold8. An AI-powered technology that generates pixels and frames in real time, Neural Frame Fusion improves power efficiency in graphics processing, helping maintain high gaming performance for longer and enabling a smoother and more stable gaming experience on Galaxy devices.

Visitors will be able to try the mobile devices firsthand with globally popular games across a variety of genres, including Genshin Impact, Asphalt Legends, Honor of Kings, and more.

Meanwhile, at the Gaming Hub Zone, visitors will be able to experience Samsung Gaming Hub, which enables direct access to cloud gaming through compatible televisions and monitors without connecting to a separate console or downloading games. Products on display include the Samsung OLED TV (S95H model), Galaxy S26 Ultra, and JBL Quantum 650.

Samsung has also partnered with global esports team T1 to present the T1 Zone, where visitors will be able to try the equipment used by world-renowned League of Legends player “Faker”, Sang-hyeok Lee.

Bringing the Energy of Korean PC Café Culture to Gamescom Through a Variety of Events

Samsung is also bringing the atmosphere of a Korean PC café to Gamescom 2026, creating a unique experience space for global visitors interested in K-culture.

Beyond showcasing its latest technology, the company will host a variety of on-site programs and participatory events including influencer gaming matches and product-reveal events. Visitors can register on the web application and complete missions throughout the booth to earn points redeemable for rewards, such as popular Korean snacks.

Samsung is also preparing a Spatial Signage event, which will utilize glasses-free 3D displays to create immersive experiences. When visitors stand in front of the display after selecting a T1 team member, Spatial Signage will create the impression of meeting that player in real time.

On Aug. 27-28, the World Finals of the #PlayGalaxy Cup in PUBG Mobile will take place on a stage within the booth as 10 elite teams who advanced through global preliminary rounds compete to determine the champion. The stage will host a variety of programs, including a special match between popular gaming influencers, an interactive racing program, SSD influencer talks, and raffle events.

On Aug. 27, Samsung will unveil the full lineup of 2027 Odyssey gaming monitors featuring industry-first technologies and launch its new portable SSD products.

Samsung.com websites across 22 key markets, including South Korea, Europe, North America, Southeast Asia, the Middle East, and Africa, will also feature a Gamescom-related page with special promotions¹.

1. Promotional periods and offers may vary by region. ︎