Galaxy users can instantly connect Buds4 Pro or Buds4 to the ecosystem of devices they already enjoy by simply opening the Buds cradle.[2] When paired with the Galaxy S26 series, together they deliver crisp and clear conversations.

From juggling work calls to catching up with loved ones, you’ll hear the difference loud and clear with HD voice.[3]

How does HD voice work?

The clarity begins with advanced AI-powered noise reduction. The Galaxy Buds4 series uses multiple microphones that collect sounds from different directions, along with a Voice Pick Up Unit (VPU) which helps detect and prioritize users’ voices. Advanced networks then analyze the sound in real time to separate speech from background noise such as traffic, wind, or other nearby conversations.

Traditional Bluetooth calls capture voice frequencies with a limited bandwidth, causing speech to sound compressed and less natural. HD voice preserves more natural detail during communications by doubling the Bluetooth bandwidth to 16kHz, called super wide band. HD voice also uses machine learning models trained for noise reduction and voice enhancement to enable a wider range of the human voice to be transmitted.

Wider Audio Range Brings Out Every Word

This expanded range helps capture subtle sounds like “s”, “z”, “th”, and “f”, which help distinguish words that are hard to understand in standard Bluetooth calls. By preserving these details, conversations are clearer and more natural.

By combining intelligent noise reduction and expanded Bluetooth bandwidth, HD voice creates a call experience that feels closer to speaking in person.

Galaxy Buds are the only Bluetooth earbuds that can support HD voice on Galaxy smartphones and tablets.

How to activate HD Voice:  Open your Galaxy Buds, then on your Galaxy Smartphone, go to Settings à Your Galaxy Buds Settings à Sound quality and effects à Advanced quality options à Super wide band speech

The Galaxy Ecosystem Difference

While many earbuds offer clear calls, Galaxy Buds paired with Galaxy devices are engineered   to optimize HD voice performance. From the moment you make or answer a call, your Galaxy Buds4 series will preserve voice details while reducing background noise to help ensure every word comes through naturally.

That’s the advantage of Galaxy ecosystem integration and end-to-end optimization.

Don’t Miss Out! Grab the all-new Samsung Galaxy Buds4 Series today!

Until 31 May 2026, get 10% off on the Galaxy Buds4 Series when you purchase selected Galaxy S and Z Series models. Eligible Samsung Members can also enjoy an exclusive 10% discount via voucher redemption from their Samsung Members application, to purchase either in store through Endless Aisle or online.

To learn more about the Galaxy Buds4 series, please visit: https://www.samsung.com/my/audio-sound/galaxy-buds4-pro/buy/

[1] Requires initial setup via settings or Samsung Wear app on a compatible Galaxy device. See FAQ section of product page on Samsung.com for compatibility requirements by feature.

[2] Requires a compatible Samsung Galaxy device, Internet connection, and Samsung account.​

[3] Requires initial setup via settings or Samsung Wear app on a compatible Galaxy device. See FAQ section of product page on Samsung.com for compatibility requirements by feature.

Now you see it, now you don’t. This isn’t some magic trick; you should be in control of what people see on your device. With the industry’s first built-in Privacy Display[1] on Galaxy S26 Ultra, you can decide when you want a clear view from all angles and when you want extra protection from prying eyes.

What is Privacy Display?

Privacy Display on Galaxy S26 Ultra is a new kind of personal protection built-into the device that allows you to adjust the visibility of content on your screen. When enabled, visuals are clear for the user while limiting what others can see when looking at the screen from the side — perfect when you’re traveling or in other public places.

Unlike aftermarket stick-on privacy screen covers, the Privacy Display on Galaxy S26 Ultra offers protection without compromising the viewing experience during everyday use.

How does Privacy Display work?

Integrated directly into the display hardware, Privacy Display on Galaxy S26 Ultra controls how the screen’s pixels disperse light, limiting the visibility from side angles when turned on, while preserving the full display experience from any direction when it’s off. This hardware-first approach delivers a clearer and more consistent experience than a traditional privacy screen protector which permanently reduces brightness and clarity and can degrade touch responsiveness.

It’s also customizable. You can decide when it turns on, like when entering sensitive password information, or even limit visibility for specific types of content like popup notifications — it all comes down to user choice.

How to Use Privacy Display on Galaxy S26 Ultra

For step-by-step instructions to turn on Privacy Display, watch here:

Check out Try Galaxy to test out some of the latest Galaxy features, including Privacy Display, on the device you’re holding right now.

Don’t Miss Out! Grab the all-new Samsung Galaxy S26 Series today!

Until 3 May 2026, the Galaxy S26 series is available[2] for purchase with these amazing promotions. Customers can get a rebate of up to RM800 upon purchase with eligible CIMB, Maybank or RHB credit or debit cards. Customers can also redeem up to RM400 with their Samsung Rewards Points Booster for their purchase as well!

For added peace of mind, save up to RM200 on 3 years of Samsung Care+ when you purchase the Galaxy S26 Series as well. Samsung Care+[3] offers comprehensive coverage that protects the devices’ value, including fast repairs for accidental damage, extended warranty, and certified expert support available both at home and abroad.

[1] World’s first privacy display on a mobile phone. Must be enabled in settings. Privacy Display feature controls the screen’s viewing range to limit peripheral vision. Some changes in image quality may occur outside the viewing range. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information.

[2] Availability may vary by country, region, and carrier. Color availability may vary depending on country or carrier.

[3] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/

[4] While stocks last. Terms and conditions apply.

Samsung developed its Advanced Professional Video (APV) codec in collaboration with Qualcomm Technologies, Inc. as an open standard for professional video creation so the technology could be available to as many users as possible. It took years of close collaboration between the two companies to make APV a reality on the Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy[1] chipset that powers Galaxy S26 Ultra. APV is the latest example of Samsung’s commitment to put the user experience first by collaborating with other industry leaders.

What is Samsung’s Advanced Professional Video (APV) Codec on Galaxy S26 Ultra?

Galaxy S26 Ultra is the first Galaxy device to support APV, enabling higher-quality video files that use your device storage more efficiently. For anyone who wants pro-level quality without sacrificing the convenience and portability of shooting video on mobile, APV on Galaxy S26 Ultra is a game changer.

How does APV Work?

While other smartphone codecs prioritize small file sizes, they are not built for high-quality editing. APV makes for easier editing and more creative flexibility. Now you can capture video content on your Galaxy device that behaves like cinematic professional camera footage when it’s time to edit — maintaining video quality even after repeated edits. Supporting up to 8K resolution at 30 frames per second, APV uses 10% less storage than other comparable formats while maintaining the same objective visual quality.

How to Enable APV on Galaxy S26 Ultra

1. Navigate to Camera > Settings > Video Format > APV
2. Choose preferred APV control APV HDR or APV Log
3. Select the type of file compression APV 422 HQ (high-quality video) or APOV 422 LQ (optimized for storage capacity and limited data rates)
4. Toggle selected shooting mode on or off in Camera preview
5. Users also have the option to record APV directly to external USB storage, navigate to Camera > Settings > Save to External Storage

Learn more about APV here, and explore the capabilities of Galaxy S26 Ultra and all the latest Galaxy devices on Samsung.com.

Not sure you’re ready to make the switch to Galaxy? Check out Try Galaxy to test out some of the latest features on the device you’re holding right now.

Grab the all-new Samsung Galaxy S26 Series and Galaxy Buds4 Series at Launch today!

Until 3 May 2026, the Galaxy S26 series is available[2] for purchase with these amazing promotions. Customers can get a rebate of up to RM800 upon purchase with eligible CIMB, Maybank or RHB credit or debit cards. Customers can also redeem up to RM400 with their Samsung Rewards Points Booster for their purchase as well!

Until 31 May 2026, get 10% off on the Galaxy Buds4 Series when you purchase selected Galaxy S and Z Series models. Eligible Samsung Members can also enjoy an exclusive 10% discount via voucher redemption from their Samsung Members application, to purchase either in store through Endless Aisle or online.

For added peace of mind, save up to RM200 on 3 years of Samsung Care+ when you purchase the Galaxy S26 Series as well. Samsung Care+[3] offers comprehensive coverage that protects the devices’ value, including fast repairs for accidental damage, extended warranty, and certified expert support available both at home and abroad.

[1] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

[2] Availability may vary by country, region, and carrier. Color availability may vary depending on country or carrier.

[3] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/

[4] While stocks last. Terms and conditions apply.

Samsung Electronics, a Worldwide Olympic and Paralympic Partner, unveiled a new roster of Team Samsung Galaxy athletes for the Olympic and Paralympic Winter Games Milano Cortina 2026. The new team brings together 68 athletes across 17 countries, representing both Olympic and Paralympic sports. Each member of Team Samsung Galaxy was selected for their personal journey — one that embodies openness both on and off the field of play.

Bringing “Open always wins” to the Road to Milano Cortina 2026

The athletes will share their journeys on the road to the Olympic and Paralympic Winter Games and help deliver Samsung’s central message for Milano Cortina 2026, “Open always wins”. First introduced at Paris 2024, the theme returns to the Olympic and Paralympic Winter Games as a reflection of Samsung’s belief that, with an open mind, anything is possible. Team Samsung Galaxy will deliver this message to fans around the world by sharing personal stories that reflect how openness guides their lives and careers.

“Athletes and fans are at the heart of the Olympic and Paralympic Games, and Samsung is proud to help bring them closer together and make moments more connected—from how athletes share their journeys to how fans experience the Olympic and Paralympic Games,” said Sophia Kim, VP and Head of Experience Marketing Group, Mobile eXperience (MX) Business at Samsung Electronics. “Together with Team Samsung Galaxy, we will open up new perspectives and infinite possibilities throughout the Games, that is our message ‘Open always wins’ to the fans and communities.”

Athletes Who Bring Openness to Life

With a strong presence across nine key disciplines—including snowboarding, speed skating, skiing, bobsleigh and cross-country skiing—sports that embody creativity, expression and performance under pressure, the Team Samsung Galaxy roster represents the diversity of winter sports.

<Alysa Liu>

For Milano Cortina 2026, Team Samsung Galaxy includes Olympic freestyle skiing champion Alex Hall (USA), freestyle skier siblings Miro and Flora Tabanelli (ITA), innovative performer of world-first snowboarding tricks Ian Matteoli (ITA), multiple-time short track speed skating World Champion and Olympic medalist Minjeong Choi (KOR), Freestyle skiing World Champion Zoe Atkin (GB), and two-time snowboarding Olympic gold medalist Anna Gasser (AUT). In alpine skiing, Arthur Bauchet (FRA) holds multiple Paralympic and World Championship titles, while Adam Žampa (SVK) brings depth of experience on the international stage. Team Samsung Galaxy for Milano Cortina 2026 also boasts figure skating elites including World Champion Alysa Liu (USA) and two-time World Champion Ilia Malinin (USA).

Across sports and borders, each Team Samsung Galaxy athlete brings the spirit of openness to life in their own personal way. Shaped by their creativity, resilience and a willingness to explore what’s possible, their journeys extend beyond competition to inspire fans around the world—demonstrating how an open mindset can influence not only performance, but everyday life, on and off the road to Milano Cortina 2026.

For Ian Matteoli, openness is expressed through bold creativity. One of Italy’s brightest young snowboarders, he made history as the first rider to land a frontside 2160 in competition—a moment that showcased both technical mastery and an open, fearless approach to progression. Raised in a snowboarding family, his journey has been shaped by a determined comeback from serious injury fighting his way back to top form. As part of a generation that views the sport as both performance and lifestyle, Ian bridges snowboarding and skateboarding, carrying an open mindset as he represents his country at Milano Cortina 2026.

“Snowboarding has always been part of my life as more than just a sport. It’s a way of expressing who I am,” said Ian. “After my injury, I changed how I approached snowboarding and life, pushing myself to come back stronger, more creative and more connected to why I love this sport. Representing Italy on home soil is incredibly special, and having the support of Samsung motivates me to keep pushing creatively.”

<Mike Schultz>

For Mike Schultz, openness is expressed through reinvention and resilience. After a life-changing accident, he rebuilt his athletic journey by staying open to new ways of thinking, training, and creating—transforming challenges into opportunity by engineering his own prosthetic to return to elite competition. Through an open mindset grounded in creativity and adaptability, Mike continues to evolve his approach to performance and recovery, winning three Paralympic medals and multiple World Championship titles. His story shows how openness can turn adversity into purposeful progress.

“If it wasn’t for creativity, I wouldn’t be where I am today. After my accident, I had to completely reimagine how I trained and recovered. Staying open to new ideas and using technology to better understand my body helped me rebuild with confidence,” said Mike. “It’s surreal to be part of Team Samsung Galaxy, given how tools like digital health platform have supported my progress, allowing me to train smarter and keep moving forward as an athlete.”

<Alex Hall >

Alex Hall diversified his career path by establishing a ski film brand that documents urban and backcountry skiing. Raised in Zurich before moving to Park City, he grew up across two continents and brings a global perspective to freestyle skiing that blends technical precision with artistic expression. Off the slopes, his pioneering mindset carries over into filmmaking, where he draws inspiration for his new tricks while avoiding mental fatigue. His ability to blend sports, art, and storytelling makes him one of the most creative voices in freestyle skiing today.

“I’m proud to be part of Team Samsung Galaxy and represent a brand that brings athletes and communities together on a global scale,” said Alex. “To me, there are no limits in sports. Everyone can express themselves in their own way, and Samsung empowers us to do this on and off the snow with its technology.”

<Minjeong Choi>

Minjeong Choi expresses openness by inspiring young short track speed skaters through her own experiences. As a double Olympic champion in Women’s 1,500m and multiple world record holder in speed skating, her story of sustained excellence under pressure—and a constant willingness to evolve—opens up new perspectives for future generations. Admired for her leadership, her passion to continuously adjust, learn and lead reflects how openness fuels longevity and performance as an elite athlete.

“I’m happy to rejoin Team Samsung Galaxy after the Olympic Winter Games Beijing 2022,” said Minjeong. “Team Samsung Galaxy has always inspired people to open up more possibilities through sport. At the Olympic Winter Games Milano Cortina 2026, I will continue creating a positive impact with Team Samsung Galaxy.”

Continuing the Journey to Milano Cortina 2026

With Team Samsung Galaxy, Samsung reaffirms its long-standing commitment to the Olympic and Paralympic Movement. As the world looks ahead to Milano Cortina 2026, Samsung will spotlight authentic athlete stories that go beyond results alone—reinforcing openness as a value that connects athletes, fans and communities around the world through technology. Additional information on “Open always wins” and Samsung’s support for the Olympic Winter Games will be released as the Road to Milano Cortina 2026 continues.

Team Samsung Galaxy for Milano Cortina 2026:

1. Zoe Atkin (United Kingdom), Freestyle Skiing
2. Amedeo Bagnis (Italy), Skeleton
3. Corrado Barbera (Italy), Alpine Skiing
4. Elia Barp (Italy), Cross-country Skiing
5. Marta Bassino (Italy), Alpine Skiing
6. Arthur Bauchet (France), Para Alpine Skiing
7. Giacomo Bertagnolli (Italy), Para Alpine Skiing
8. Federica Brignone (Italy), Alpine Skiing
9. Gaon Choi (South Korea), Snowboard
10. Minjeong Choi (South Korea), Short Track Speed Skating
11. Giorgia Collomb (Italy), Alpine Skiing
12. Stefania Constantini (Italy), Curling
13. Elena Curtoni (Italy), Alpine Skiing
14. Renè de Silvestro (Italy), Para Alpine Skiing
15. Lara Della Mea (Italy), Alpine Skiing
16. Simone Deromedis (Italy), Freestyle Skiing
17. Leonardo Donaggio (Italy), Freestyle Skiing
18. Roland Fischnaller (Italy), Snowboard
19. Arianna Fontana (Italy), Short Track Speed Skating
20. Loris Framarin (Italy), Snowboard
21. Giovanni Franzoni (Italy), Alpine Skiing
22. Ralfs Freibergs (Latvia), Ice Hockey
23. Jole Galli (Italy), Freestyle Skiing
24. Anna Gasser (Austria), Snowboard
25. David Ghiotto (Italy), Speed Skating
26. Tommaso Giacomel (Italy), Biathlon
27. Renārs Grantiņš (Latvia), Bobsleigh
28. Daniel Grassl (Italy), Figure Skating
29. Alex Hall (United States), Freestyle Skiing
30. Jakub Hroneš (Czech Republic), Snowboard
31. Daeheon Hwang (South Korea), Short Track Speed Skating
32. Alex Insam (Italy), Ski Jumping
33. Gilli Kim (South Korea), Short Track Speed Skating
34. Marcus Kleveland (Norway), Snowboard
35. Tess Ledeux (France), Freestyle Skiing
36. Alysa Liu (United States), Figure Skating
37. Nicola Liviero (Italy), Snowboard
38. Zrinka Ljutić (Croatia), Alpine Skiing
39. Jacopo Luchini (Italy), Para Snowboard
40. Ilia Malinin (United States), Figure Skating
41. Valentina Margaglio (Italy), Skeleton
42. Ian Matteoli (Italy), Snowboard
43. Txema Mazet-Brown (United Kingdom), Snowboard
44. Annika Morgan (Germany), Snowboard
45. Dominik Paris (Italy), Alpine Skiing
46. Anna Pezzetta (Italy), Figure Skating
47. Federico Pellegrino (Italy), Cross-country Skiing
48. Emanuel Perathoner (Italy), Snowboard
49. Manon Petit-Lenoir (France), Snowboard
50. Laura Pirovano (Italy), Alpine Skiing
51. Sára Pónya (Hungary), Cross-Country Skiing
52. Jongun Rim (South Korea), Short Track Speed Skating
53. Matteo Rizzo (Italy), Figure Skating
54. Marta Rossetti (Italy), Alpine Skiing
55. Suzanne Schulting (Netherlands), Speed Skating
56. Mike Schultz (United States), Para Snowboard
57. Arianna Sighel (Italy), Short Track Speed Skating
58. Petro Sighel (Italy), Short Track Speed Skating
59. Bart Swings (Belgium), Speed Skating
60. Flora Tabanelli (Italy), Freestyle Skiing
61. Miro Tabanelli (Italy), Freestyle Skiing
62. Deniss Vasiļjevs (Latvia), Figure Skating
63. Lisa Vittozzi (Italy), Biathlon
64. Leon Vockensperger (Germany), Snowboard
65. Walter Wallberg (Sweden), Freestyle Skiing
66. Dorothea Wierer (Italy), Biathlon
67. Michał Woźniak (Poland), Figure Skating
68. Adam Žampa (Slovakia), Alpine Skiing

About Samsung’s Involvement in the Olympic Games
Samsung has been a Worldwide Olympic Partner since the Olympic Winter Games Nagano 1998. For nearly 30 years, athletes and fans have trusted Samsung’s transformative mobile technology to share the Olympic spirit globally and continue to shape the digital future of the Olympic Games for Milano Cortina 2026 and beyond. The company’s commitment to the Olympic Movement soon faces its fourth decade of partnership and extends through Los Angeles 2028. Samsung’s purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G will change the way the world experiences the Olympic Games.

About Samsung’s Involvement in the Paralympic Games
Samsung is a Worldwide Partner of the International Paralympic Committee (IPC) in the wireless communications and computing equipment category. Starting from Paralympic Winter Games Torino 2006, the company has proudly supported the Paralympic Movement and enabled athletes and fans around the world to share the excitement and inspiration of the Games through Samsung’s transformative mobile technology. Samsung’s commitment to the Paralympic Games will extend through to Los Angeles 2028 and be celebrated through innovative mobile and computing experiences powered by purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G.

This growth follows the feature’s receipt of the Medical Device Registration Certificate from the Medical Device Authority in Malaysia. The certification affirms that Samsung meets the Medical Device Authority’s health, safety and environmental protection standards, reinforcing its leadership in sleep technology. Additionally, the feature was also approved by Australia’s Therapeutic Goods Administration and Singapore’s Health Sciences Authority.

The milestone builds on Samsung’s groundbreaking De Novo authorization from the U.S. Food and Drug Administration (FDA) — the first of its kind for a wearable device to detect signs of moderate to severe obstructive sleep apnea.[3] The Sleep Apnea feature was also approved by Korea’s Ministry of Food and Drug Safety, Brazil’s health regulatory agency ANVISA, and Health Canada.

Recognizing the critical role of sleep in overall health, Samsung is committed to helping users improve sleep quality by understanding their sleep patterns, providing personalized sleep coaching and optimizing their sleep environments. With the Sleep Apnea feature, more users can now detect symptoms[4] earlier — helping to prevent health issues associated with this common yet often undiagnosed condition.

The Sleep Apnea feature reflects Samsung’s ongoing commitment to providing users with meaningful insights to support healthy sleep habits. By expanding access to this FDA-authorized feature globally, Samsung is empowering users worldwide to take proactive steps toward better sleep health.

Until 31 October, grab the all new Galaxy Watch Series with these rebates as well to expand your Galaxy ecosystem:

To purchase Samsung’s latest devices, please visit the following sites:

• Samsung Galaxy Watch8: https://www.samsung.com/my/watches/galaxy-watch8/buy/?modelCode=SM-L320NZSAXME
• Samsung Galaxy Watch8 Classic: www.samsung.com/my/watches/galaxy-watch/galaxy-watch8-classic-46mm-black-bluetooth-sm-l500nzkaxme/
• Samsung Galaxy Watch Ultra: www.samsung.com/my/watches/galaxy-watch/galaxy-watch-ultra-2025-47mm-titanium-blue-lte-sm-l705fzb1xme/

[1] The Sleep Apnea feature is an over-the-counter (OTC), software-only mobile medical application operating on compatible Galaxy Watch series models and Galaxy smartphones. It is intended to detect signs of moderate to severe obstructive sleep apnea in the form of significant breathing disruptions in adult users age 22 and older over a two-night monitoring period. The feature is designed for on-demand use and is not intended for individuals previously diagnosed with sleep apnea. Users should not rely on this feature as a substitute for professional diagnosis or treatment by a qualified healthcare provider. The data provided by this device is also not intended to assist clinicians in diagnosing sleep disorders.

[2] Availability may vary by market, carrier, model or paired smartphone. The feature is available on Galaxy Watch4 series and later models running Wear OS 5.0 or later and must be paired with a Galaxy smartphone running Android 12.0 or later. Due to regulatory restrictions in obtaining approval and registration as a Software as a Medical Device (SaMD), the feature only works on supported Galaxy Watch series models and Galaxy smartphones purchased in markets where the service is currently available. Service may be restricted when users travel to unsupported markets.

[3] Considered a common yet serious medical condition, sleep apnea causes someone to stop breathing while asleep, which can result in disruptions in oxygen supply, lower sleep quality, and other health complications such as hypertension, cardiac disorder, stroke or cognitive disorder.

[4] The Sleep Apnea feature utilizes the BioActive Sensor to measure blood oxygen saturation (SpO₂) during sleep. It analyzes changes in SpO₂ levels related to apnea and hypopnea patterns and estimates the Apnea-Hypopnea Index to inform users of potential symptoms.

[5] Application to selected Watch Bands only, subject to project availability. Promotion is valid while stocks last, on a first-come, first-served basis. Terms and conditions apply.

[6] In the same transaction only.

[7] Application to selected Watch Bands only, subject to project availability. Promotion is valid while stocks last, on a first-come, first-served basis. Terms and conditions apply.

[8] In the same transaction only.

Samsung Electronics has achieved numerous firsts in mobile camera performance and technology since the pre-smartphone era. From the Galaxy S’s 5-megapixel (MP) rear camera in 2010 — at the dawn of the smartphone era — to the Galaxy S25 Ultra’s 200 MP ultra-high-resolution camera, 50 MP ultra-wide-angle camera, and suite of Galaxy AI editing features, Samsung has continuously redefined what a smartphone camera can do.

“Always one step ahead” – For the past 15 years, Samsung has always been one step ahead, pushing mobile photography to new heights and ushering in a new era of Galaxy camera technology. Explore this groundbreaking journey in the infographic below.

To buy the Samsung Galaxy S25 Series, please visit: https://www.samsung.com/my/smartphones/galaxy-s25-ultra/buy/

The company offered a behind-the-scenes look at how innovation translates into on-screen experiences — reinforcing Galaxy as a go-to choice for gamers worldwide.

At its booth inside the Koelnmesse exhibition hall, Samsung displayed a wide range of products. The company also welcomed attendees to The World of #PlayGalaxy, an event held at Dock² in Cologne-Mülheim. Samsung Newsroom captured some highlights from Gamescom 2025.

▲ The World of #PlayGalaxy at Dock²

Samsung Gaming Forum: Joint Endeavors With Like-Minded Partners 

On August 22, Samsung opened The World of #PlayGalaxy with the Samsung Gaming Forum — putting collaboration at the forefront. The panel featured leaders from Google, HoYoverse, Qualcomm and Samsung, along with content creator Rurusama, to explore how joint innovation is advancing the mobile gaming experience.

Panelists highlighted how adoption of the Vulkan Engine for 3D graphics, chipset optimization and new gameplay features is reshaping the Galaxy gaming experience.

“We strongly believe in the vision of Vulkan, so we co-developed a long-term roadmap alongside Samsung and others,” said Scott Carbon-Ogden, Senior Product Manager at Google. He noted that the companies share a vision of building a Vulkan-based Android ecosystem and making Vulkan the standard application programming interface (API) by 2027.

HoYoverse’s Vice President of Global Business Development, Fish Ling, explained how Vulkan was successfully introduced to Genshin Impact and delivers a 17.1% better FPS performance at the heaviest game frames, enabling smoother, more stable mobile gaming experiences, made possible with Samsung’s support. She also pointed to Game Help, a new feature within Circle to Search that lets players instantly access tips without pausing gameplay.

“The Snapdragon 8 Elite for Galaxy is designed to deliver next-level gaming experiences by maximizing performance while maintaining power efficiency,” said Bobby Oh, Director of Gaming Global Partnerships at Qualcomm. He introduced the chipset as the powerhouse behind recent innovations and optimizations.

▲ (From left) Moderator Craig Chapple, Jungwoo Kim, Scott Carbon-Odgen, Bobby Oh, Fish Ling and Rurusama

The forum underscored that these achievements were the result of collaboration across hardware, software and platforms by Samsung and its partners. The collective effort is helping ensure Galaxy devices remain at the forefront of mobile gaming.

The World of #PlayGalaxy Experience

▲ Visitors gather at The World of #PlayGalaxy.

After the Samsung Gaming Forum, attendees entered The World of #PlayGalaxy to experience a festival of gameplay that spotlighted Galaxy’s latest capabilities.

Fans explored zones created with Samsung’s partners that featured major titles such as PUBG Mobile, Honkai: Star Rail, Genshin Impact and Mongil: Star Dive. Hands-on play showcased the Galaxy devices’ performance, immersive visuals and vivid displays, while also illustrating how collaboration delivers smoother gameplay and richer experiences for users.

▲ Visitors enjoy popular mobile games at the gameplay zone.

Special events added to the energy. PUBG Mobile influencers faced off in one-on-one battles, giving the crowd a taste of pro-level play. At Mongil: Star Dive booth, players raced through time-attack challenges that tested their skills and Galaxy’s performance.

The excitement continued on stage with creator-led talk shows and game-show style segments that blended entertainment and interaction, giving audiences new ways to engage with their favorite games and creators.

More than a device showcase, The World of #PlayGalaxy carried a strong sense of community. From collecting digital coins and snapping photos at the wall to picking up exclusive merchandise and sharing stories between matches, fans immersed themselves not only in the games but also in a culture of connection, creativity and play.

“The World of #PlayGalaxy was more than a product showcase,” said David Moon, Head of Influencer Marketing, Mobile eXperience (MX) Business at Samsung Electronics. “It was designed as an immersive space for mobile gaming fans to come together, experience Galaxy firsthand and celebrate the joy of play.”

▲ Crowds gather at a creator event.

#PlayGalaxy Cup

One of the highlights of The World of #PlayGalaxy was the #PlayGalaxy Cup, a tournament showcasing Galaxy’s performance and the passion of the gaming community.

Interactive elements let fans connect with Team Redox and Team Coa77k before the final showdown, where Team Redox claimed the title. Separate fan tournaments also gave everyday players a chance to compete, form new teams and test their skills under the same lights.

▲ #PlayGalaxy Cup champions Team Redox pose with the trophy.

Galaxy Innovation on Display

Samsung’s booth at Koelnmesse drew gamers from around the world, with attendees lining up to try popular titles on the latest Galaxy devices.

▲ Visitors crowd Samsung’s Gamescom 2025 booth to try out the latest Galaxy features.

Whether exploring expansive worlds, competing in fast-paced matches or multitasking mid-game, Galaxy devices kept pace — thanks to Samsung’s collaborations with leading studios on direct optimization.

Smooth performance and seamless device compatibility showed how Galaxy innovation meets the needs of both casual fans and competitive gamers while helping shape the future of mobile gaming.

▲ The World of #PlayGalaxy is an immersive space where mobile gaming fans could come together.

From the roar of the crowds at the #PlayGalaxy Cup to the bustle of the show floor, Samsung brought its gaming vision to life at Gamescom 2025 through its booth and The World of #PlayGalaxy — highlighting performance powered by Galaxy innovation, collaboration with partners and a global community shaping the future of mobile gaming.

Samsung Electronics Co., Ltd. announced the new Galaxy XCover7 Pro and Galaxy Tab Active5 Pro, enterprise-ready devices designed to meet the demands of today’s fast-paced, high-intensity work environments. Continuing the legacy of Samsung’s ruggedized devices, these latest Pro models are versatile, optimized and secure — delivering enhanced durability,[1] steady performance and optimized workflow to empower frontline workers, from the office to the field and beyond.

With 5G connectivity,[2] an upgraded processor and increased memory, the XCover7 Pro and Tab Active5 Pro offer enhanced mobility and reliability. The XCover7 Pro features a powerful new stereo speaker system with anti-feedback technology, which minimizes unwanted audio loops for clearer communication. Both devices offer enhanced battery capacity, with the XCover7 Pro equipped with a 4,350mAh battery for longer usage, while the Tab Active5 Pro comes with a 10,100mAh battery set designed to support demanding workflows. The Tab Active5 Pro also supports Dual Hot-Swap battery functionality, allowing workers to replace batteries[3] without powering down their devices and ensuring seamless operation even when battery levels are low.

With the ruggedized smartphone market expected to reach 4.46 million units and the ruggedized tablet market projected to hit 1.89 million units by 2028,[4] these devices can be increasingly essential in industries such as retail, government, logistics, healthcare and manufacturing. Reliable, high-performing and durable, they can be critical for ensuring seamless operations in any work environment.  

“At Samsung, we understand that frontline professionals need technology that adapts to their fast-paced and demanding work environments,” said Jerry Park, EVP and Head of Global Mobile B2B Team, MX Business at Samsung Electronics. “The Galaxy XCover7 Pro and Galaxy Tab Active5 Pro combine ruggedized durability, enterprise-grade security, seamless connectivity and intuitive AI-driven features to help businesses operate efficiently in harsh conditions while maximizing productivity and minimizing downtime.”

Ruggedized Durability: Built To Withstand Any Environment

The Galaxy XCover7 Pro and Galaxy Tab Active5 Pro are designed to thrive on the frontlines of all industries. Having undergone rigorous durability testing to ensure they withstand demanding environments, they are ideally built to offer reliable performance in the field. Both devices feature IP68-rated water and dust resistance,[5] helping to protect against dust ingress and exposure to water – making them a dependable choice for conditions where accidental splashes or occasional submersion may occur.

The Tab Active5 Pro’s S Pen — an essential tool for field professionals who annotate documents, sign forms or input data on the go — further extends usability by functioning even in certain wet conditions. Additionally, both devices have been tested for use with common workplace sanitizers, ensuring durability in environments requiring frequent cleaning.

Their MIL-STD-810H[6] certified designs help ensure resistance to drops, extreme temperatures and vibrations, while the Corning^® Gorilla^® Glass Victus^®+ display on the Tab Active5 Pro helps provide enhanced scratch and impact protection. Those in retail, government and manufacturing settings can also depend on enhanced touch sensitivity in both devices, allowing seamless use with compatible gloves.[7]

Work Continuity: Staying Connected and Powered Throughout the Day 

Clear communication is crucial in fast-paced work environments, especially for teams relying on walkie-talkie functionality in industries like construction and emergency response. The Galaxy XCover7 Pro and Galaxy Tab Active5 Pro enhance speaker technology with anti-feedback noise reduction, minimizing disruptive sounds that can occur when multiple devices that share the same channel are in close range. With higher volume and improved clarity,[8] these upgraded stereo speakers help frontline workers stay connected and relay critical information without disruption.[9] The Tab Active5 Pro further strengthens communication with optimized audio tuning, boosting volume levels and incorporating intelligent sound processing to filter out background noise, making collaboration even more effective.

Both devices also offer Vision Booster, which enhances outdoor visibility by improving screen readability in bright environments. The Galaxy Tab Active5 Pro further builds on this with an upgraded display brightness of up to 600 nits — a notable increase from 480 nits in the previous model — ensuring clearer visuals even in challenging lighting conditions. Whether reviewing critical information on-site or navigating workflows outdoors, these upgrades provide better contrast, improved tone mapping, and enhanced visibility against strong illumination, allowing users to stay focused wherever the job takes them.

With extended battery life[10] and seamless power solutions, the Galaxy XCover7 Pro and Galaxy Tab Active5 Pro support uninterrupted workflow. Both devices feature POGO charging interfaces, making it easy for workplaces with POGO docks[11] to charge multiple devices at once. For environments in which devices remain plugged in, the Tab Active5 Pro supports No Battery Mode,[12] allowing it to function when connected to a dedicated power source — ideal for in-vehicle setups, kiosks and workstations.

Seamless connectivity is also key to maintaining work continuity. The XCover7 Pro and Tab Active5 Pro both support 5G connectivity, Wi-Fi 6E and network slicing to prioritize device communication even in dense network environments and ensure fast and stable network access. With dual SIM support (pSIM + eSIM) on the Tab Active5 Pro, workers can effortlessly switch between networks, keeping them connected in any environment.

The Tab Active5 Pro introduces front-facing NFC Tagging, enhancing usability in retail, hospitality and logistics environments where fast, secure interactions are essential. Enabling seamless authentication, asset tracking and mobile payments, the tablet can effectively be used as a mobile point-of-sale (mPOS) system[13] in retail stores and restaurants alike. Employees can quickly validate credentials, process transactions and manage assets without any additional hardware, enhancing efficiency in industries where speed and security are critical.

Maximized Productivity: Smarter Tools for the Frontline

Samsung’s latest ruggedized devices also introduce AI-driven enhancements, reinforcing Samsung’s commitment to expanding AI capabilities across its entire ecosystem. These intelligent features make everyday tasks more intuitive and efficient, helping frontline professionals work smarter and faster in dynamic environments while making advanced AI more accessible across a broader range of devices.

Equipped with high-performance chipsets, enhanced usability features and intuitive AI-powered tools, both devices enable workers to multitask with ease. Features like Circle to Search with Google,[14] Object Eraser, AI Select and Read Aloud allow users to complete tasks more efficiently, reducing manual effort and improving accuracy.[15] The Galaxy XCover7 Pro is powered by the Snapdragon^® 7s Gen 3 Mobile Platform (4nm Octa-Core) which optimizes power efficiency and processing speed, while the Tab Active5 Pro, featuring the same chipset, delivers increased RAM and expanded storage options to handle demanding workloads.

Designed for professionals who need flexibility, both devices support Samsung DeX, allowing them to connect to a monitor for a desktop-like experience. Whether managing field reports, performing administrative tasks or presenting data, users can transition seamlessly between mobile and desktop environments.

Additionally, programmable keys allow users to assign shortcuts to frequently used applications, such as barcode scanning, push-to-talk or emergency alerts. This customization enhances workflow efficiency, reducing time spent navigating menus and improving responsiveness in critical situations.

Security remains a cornerstone of Samsung’s ruggedized devices, with Samsung Knox Vault[16] safeguarding sensitive data through advanced encryption and authentication to ensure compliance with enterprise security standards. Beyond that, Samsung offers a comprehensive suite of security innovations designed to provide strong protection, transparency and user control. Real-time Kernel Protection and DEFEX deliver runtime protection at both the app and kernel layers, while Samsung’s Warranty Bit detects tampering and restricts access to sensitive applications, such as Work Profile, helping to maintain a trusted device environment.

Availability 

The new Galaxy XCover7 Pro and Galaxy Tab Active5 Pro will be available starting April 2025.[17]

For more information, visit https://www.samsung.com/my/business/mobile/overview/

Galaxy XCover7 Pro & Galaxy Tab Active5 Pro Product Specifications

*Specifications may vary by market.
*Functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

[1] Durability improvements are based on comparison with previous models (Galaxy XCover6 Pro and Galaxy Tab Active4 Pro), with added testing for resistance to workplace sanitizers. Actual performance may vary depending on usage conditions and environmental factors.

[2] 5G services are only supported in 5G network enabled locations. Requires optimal 5G connection. Actual speed may vary depending on market, carrier, content provider, and user environment.

^[3] Extra replaceable battery and POGO charging dock sold separately. In the case of extra replaceable batteries, only Samsung certified products are compatible for use.

[4] Krebs, David. “2024 Mobile Hardware Dataset.” May 2024. Accessed March 25, 2025. https://www.vdcresearch.com/Coverage/emob/reports/24-Mobile-Hardware-Dataset.html.

[5] Galaxy XCover7 Pro, Tab Active5 Pro and Tab Active5 Pro’s bundled S Pen are water and dust-resistant with an IP68 rating. Based on lab test conditions: dust resistance was tested using a dust penetration test with particles smaller than 50µm × 70µm in a dustproof chamber; and submersion resistance was tested in up to 1.5 meters of freshwater for up to 30 minutes. Rinse residue/dry after wet. Not advised for beach or pool use. Water and dust resistance of the S Pen is not permanent and may diminish over time due to normal wear and tear. Remove any excess water from the S Pen with a dry cloth or towel before using or attaching it to the tablet.

[6] MIL-STD-810H Certification: Testing against specific environmental conditions including altitude, humidity, immersion, salt fog, dust, vibration, drop, etc. MIL-STD-810H is a standardized form of testing designed by the US military to accurately assess device limitations. Real-world usage may vary by specific environmental conditions used in the testing. Extreme conditions not guaranteed. Test specifications vary by device.

[7] Touch sensitivity increases responsiveness for leather gloves 2mm or less in thickness, based on internal laboratory test results. Devices can be used in wet environments, but not fully submerged under water. Underwater touch is not available. Touch-responsiveness may vary depending on the material and thickness of gloves as well as other environmental conditions.

[8] Speaker improvements are based on comparison with the previous models (Galaxy XCover6 Pro and Galaxy Tab Active4 Pro). Actual performance may vary depending on the environment and sound source.

[9] Walkie-talkie functionality requires a separate purchase of a compatible third-party solution. Availability may vary by region and provider.

[10] Battery life improvements are based on comparison with the previous models (Galaxy XCover6 Pro and Galaxy Tab Active4 Pro), which respectively featured 4,050mAh and 7,600mAh batteries. Actual battery life may vary depending on usage patterns and network environment.

[11] POGO charging dock sold separately. Battery charging times may vary depending on charging power supported on charging cradle. Battery capacity and performance may diminish over time.

[12] No Battery Mode needs to be turned on and requires a dedicated USB Type-C power source accessory supporting 9V and 2.3A or above, and PD 2.0 or above. No Battery Mode limits device CPU performance when enabled and reduces maximum volume, display brightness, etc. when enabled.

[13] Knox Platform for POS requires separate solution integration and may require license purchase for use. Availability may vary by market, model or payment solution.

[14] Google is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language, device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off. Results may vary depending on audio matches.

[15] Results may vary based on the images and the object you’re trying to remove. Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

[16] Samsung Knox Vault hardware and/or software architecture may vary by model.

[17] Availability and launch timing may vary by region and market.

Join us on September 4 to discover a more seamless mobile experience across a wider range of devices – from premium AI tablets to the newest member of the Galaxy S25 family.

Be part of the reveal online and see how the next evolution of Galaxy sets a new standard for effortless productivity through multimodal capabilities. The event will be streamed live on Samsung.com and Samsung’s YouTube channel beginning at 5.30PM Malaysia Time, 4^th September.

Stay tuned and make sure to visit https://news.samsung.com/my/ for all upcoming teasers, trailers and updates ahead of the Samsung Galaxy Event September 2025.

In this final installment, Samsung Newsroom editors and the Good Lock development team spotlight standout features.

Wonderland: Dynamic Customization for Lock and Home Screens

Wonderland enables users to create animated wallpapers for the lock and home screens — bringing a vibrant, dynamic aesthetic to the first screens encountered when the device is turned on.

Previously, the same wallpaper had to be applied to both the lock and home screens. However, in response to user feedback, each screen can now be customized independently for greater creative freedom.

Users can layer various design elements — such as images, text, videos and particle effects[1] —  and apply motion effects including left-right, up-down and front-back movement to create 3D wallpapers that respond dynamically to device tilt and touch.

Moreover, users can personalize the transition effects between the Always On Display (AOD) and the lock screen to add a stylish touch to their device’s first impression. Detailed controls over transition speed and depth allow for playful effects, such as stickers that appear and disappear over an image.

As one of Good Lock’s defining features, Wonderland combines creativity with the satisfaction of a visually immersive experience.

Edge Lighting+: Customized Notifications That Catch the Eye

Edge lighting+ transforms everyday notifications into eye-catching visuals — adding a personalized touch to every alert that appears on the screen.

Through the Set Custom Style menu, users can fully customize the image, color and animation that accompany incoming notifications. Beyond default images, stickers created on Galaxy devices can be applied to give each notification a unique and personal touch.

The Style by keyword menu allows users to assign specific effects to notifications containing certain keywords — ensuring that important messages stand out. For example, terms like “boss,” “report” or “meeting” can trigger distinct visuals for relevant notifications.

Additional customization options include changing the notification image to appear as an app icon or activating effects only when the screen is off.

Despite its wide range of features, Edge lighting+ makes it easy for users to create stylish, personalized notifications with minimal effort.

Nice Shot: Effortless Screenshot Management

Nice Shot streamlines screenshot management — making it easy to capture, delete and organize images the moment they appear on screen.

A delete button appears immediately after taking a screenshot, allowing users to remove images they don’t need without opening the Gallery app.

▲ Deleting an unwanted screenshot using Nice Shot

Furthermore, users can configure their device to automatically enable Do Not Disturb mode during screen recordings to prevent interruptions from notifications or messages.

As one of Good Lock’s most practical enhancements, Nice Shot adds everyday convenience to Galaxy devices.

The diverse Good Lock features showcased throughout this series reflect the thoughtful collaboration between Galaxy users seeking a truly personalized experience and the Samsung developers dedicated to making that vision a reality.

By delivering greater convenience and deeper customization, Good Lock continues to evolve in step with the needs of its users and the creativity of its developers — and this is just the beginning.

[1] Visual effects in Wonderland such as flying snowflakes, scattered raindrops, rising bubbles, twinkling stars and fluttering petals.