Held from August 20-24 at Koelnmesse in Cologne, Germany, this year’s Gamescom drew more than 350,000 fans from around the world eager to see the latest innovations in gaming. Celebrating its 10^th year showcasing gaming monitors at the event, Samsung gave attendees a firsthand look at how Odyssey monitors provide the ultimate way to experience their favorite games, whether battling in competitive tournaments, exploring massive open worlds or diving into glasses-free 3D.

▲ Crowds gather at Samsung’s booth at Gamescom 2025 to watch a 5v5 tournament on Samsung’s recently launched Odyssey OLED G6.

Jump to your topic of interest:

• • Gaming on New 37” and 40” Odyssey Monitors

• • Odyssey 3D Partnership Expansions

• • Stunning Visuals on OLED S95F TV

• • From WoW to Crimson Desert: Odyssey OLED at Partner Booths

• • The World of #PlayGalaxy Event

Fans of Genshin Impact Enjoy the Experience of Gaming on the 37″ and 40″ New Large Odyssey Monitors 

The centerpiece of Samsung’s booth was its full Odyssey OLED lineup (27”, 32” and 49”), along with the new large gaming monitors — the 37” and 40” Odyssey G7 (G75F). These large-screen displays deliver superb resolution and smooth, stutter-free gameplay with HDR10+ Gaming, AMD FreeSync Premium Pro and CoreSync backlight color-matching.

Fans were delighted by HoYoverse’s Genshin Impact on the new monitors, praising the sharp visuals and expansive field of view. “It’s definitely the perfect gadget to play Genshin Impact. It brings the characters and all the fighting to life,” said character cosplayer Anne Gerbest(@the.lunatic.ghost). Another fan who played Genshin Impact with the Odyssey G7 pointed out its standout advantage as “the size”. He said, “because you get so much from the picture on one monitor. I would recommend it to every gamer. G7 is my all-day gaming experience.”

▲ Cosplayer Leila Langenfeld (@sakiichi) dressed as Genshin Impact’s Mualani meets her in-game character on the Odyssey G7 at the Samsung booth. She said, “The graphics are so good, and I feel like I’m inside the game. It’s so much more fun to play my character because you really get to experience the whole world.”

Odyssey 3D Excites Players With New Partnership Expansions 

Samsung also expanded its glasses-free Odyssey 3D gaming ecosystem with new content and partnerships. For the first time ever, attendees could play SHIFT UP’s Stellar Blade and Netmarble’s upcoming title, MONGIL: STAR DIVE, in 3D at the Samsung booth.[1]

With Eye Tracking and View Mapping technology, Odyssey 3D adjusts depth effects for each character, background and scene. “This is definitely a brand-new gaming experience for me. The 3D makes the colors pop, and it pulls me into the scene,” said a fan after trying Stellar Blade.

Visitors also praised the immersive quality of Odyssey 3D while playing MONGIL: STAR DIVE. “I think it’s one of the best PC monitors I’ve played on,” said fan George Osborn. “It’s just so in-depth, during the battles, they come out of the monitor. It’s just incredible.”

Samsung also announced that the Odyssey 3D Hub will double its library from 28 to over 50 optimized 3D games by the end of the year, including Lies of P: Overture, Stellar Blade and MONGIL: STAR DIVE.[2]

▲ Visitors test out Samsung’s Odyssey 3D monitor with Stellar Blade and MONGIL: STAR DIVE in 3D at Gamescom 2025.

Stunning Visuals Across Every Genre – Experience It Al lon OLED S95F TV  

Gamers at the booth also had the opportunity to experience the wide variety of games available on the Samsung Gaming Hub with the OLED S95F Vision AI TV. Available in 55”, 65”, 77”, and 83” sizes, the lineup is designed as the ultimate gaming screen with a 165Hz Motion Xcelerator, NVIDIA G-SYNC compatibility, AMD FreeSync Premium Pro, and Samsung’s QD-OLED[3] and Glare-free screen technology.

The bold contrast and ultra-smooth performance made game titles shine at the event. One player, Hendrick Schons, described it as “the ultimate entertainment TV, perfect for my favorite games and the action-packed movies I love to watch.”

▲ Samsung’s OLED S95F TV delivers stunning graphics and ultra-smooth performance for games.

From WoW to Crimson Desert: Odyssey OLED Captured Fan Imagination at Partner Booths  

Samsung’s largest partnership to date stretched across the show floor. Gamescom 2025 hosted the reveal of World of Warcraft: Midnight, with a new cinematic trailer and developer panels that unveiled more about the story and systems of the game’s 11th expansion.

At the World of Warcraft booth, fans were able to get their hands on the game’s new House system on more than 80 stations equipped with Odyssey OLED G6. Fans also watched live esports tournaments and showcases, powered by 500Hz ultra-high refresh rate Odyssey OLED G6 monitors directly from the booth’s Community Stage. “It was my first time playing on the Samsung OLED. I’ve been playing World of Warcraft for fifteen years, and it’s a really nice [new] feature, and the graphics are really great. I really liked it,” noted Jenny Degreef, a World of Warcraft fan.

▲ Fans experienced the brand new WoW housing system on Samsung’s 500Hz Odyssey OLED G6 at Blizzard’s World of Warcraft booth.

Meanwhile, Pearl Abyss previewed its highly anticipated title, Crimson Desert, on approximately 180 Samsung 500Hz Odyssey OLED G6 and 4K 240Hz OLED G8 monitors.

After enjoying Crimson Desert on the Odyssey OLED G6, one gaming fan said, “I was amazed by how clear the graphics were. The environment looked so bright and colorful, and the saturation was amazing.” She added, “I really felt pulled into the game, and it was so much fun to play. I was amazed by the technology and everything about Samsung OLED G6.”

▲ Pearl Abyss’s Hyun Bae Kong explained how Samsung Odyssey OLED monitors bring the Crimson Desert quest to life at the Pearl Abyss booth.

Hyun Bae Kong, Head of Business Development at Pearl Abyss, said: “At Gamescom 2025, we showcased a questline demo of Crimson Desert that really captured the feeling of being on an actual battlefield. With the incredible quality of Samsung OLED monitors, we were able to bring users a realistic and immersive open world. That means a lot to us.”

▲ Pearl Abyss previewed Crimson Desert at Gamescom 2025, powered by Samsung’s Odyssey OLED monitors.

Fans Dive Into The Odyssey 3D Experience at The World of #PlayGalaxy Event 

Beyond the main show floor, Samsung hosted The World of #PlayGalaxy at Dock² in downtown Cologne, featuring the Odyssey 3D and Galaxy Z Fold7. Visitors experienced MONGIL: STAR DIVE through mobile platforms, Odyssey’s immersive 3D gameplay and even rode shuttle buses wrapped as if transporting fans directly into the world of gaming.

▲ Creator, Jakub Destro experiencing Odyssey 3D and MONGIL: STAR DIVE for the first time.

Fans were delighted with the immersive 3D gameplay. Gamer, Thomas ‘Blysk’ Kopankiewicz added, “I just tried the MONGIL: STAR DIVE demo, and I really enjoyed it. The fight animations are amazing, and the battle scenes and dynamics are great too. I’m curious to see more of it.”

▲ Influencer Borys Ryskala (@borysryskala) enjoyed MONGIL: STAR DIVE on the Odyssey 3D monitor.

Samsung Sets the Stage for the Future of Gaming Displays 

Gamescom 2025 cemented Samsung’s position as the global leader in gaming monitors. For the sixth consecutive year, Samsung ranked No. 1 worldwide, with 18.9% global market share in the first quarter of 2025 and is poised to continue its leadership for seven years straight, according to the latest data from the International Data Corporation (IDC).[4]

From 37” and 40” large-screen debuts to glasses-free 3D, from live esports battles to partner premieres, Samsung showed that its Odyssey lineup is redefining how people play and experience the games they love.

▲ A cosplayer strikes a pose at Samsung’s booth at Gamescom 2025.

[1] The release timing and 3D availability for each game title may vary. To check the updated list of new 3D-supported games, users can update the ‘Odyssey 3D Hub’ on the Microsoft Store or Samsung.com.

[2] Subject to game availability in local regions.

[3] Excluding 83” model

[4] IDC Worldwide Gaming Tracker Q1 2025, Gaming monitor classification is based on IDC criteria: monitors with refresh rates over 144Hz (since Q2 2023) or over 100Hz (prior to Q2 2023). Rankings are based on value amount.

The company offered a behind-the-scenes look at how innovation translates into on-screen experiences — reinforcing Galaxy as a go-to choice for gamers worldwide.

At its booth inside the Koelnmesse exhibition hall, Samsung displayed a wide range of products. The company also welcomed attendees to The World of #PlayGalaxy, an event held at Dock² in Cologne-Mülheim. Samsung Newsroom captured some highlights from Gamescom 2025.

▲ The World of #PlayGalaxy at Dock²

Samsung Gaming Forum: Joint Endeavors With Like-Minded Partners 

On August 22, Samsung opened The World of #PlayGalaxy with the Samsung Gaming Forum — putting collaboration at the forefront. The panel featured leaders from Google, HoYoverse, Qualcomm and Samsung, along with content creator Rurusama, to explore how joint innovation is advancing the mobile gaming experience.

Panelists highlighted how adoption of the Vulkan Engine for 3D graphics, chipset optimization and new gameplay features is reshaping the Galaxy gaming experience.

“We strongly believe in the vision of Vulkan, so we co-developed a long-term roadmap alongside Samsung and others,” said Scott Carbon-Ogden, Senior Product Manager at Google. He noted that the companies share a vision of building a Vulkan-based Android ecosystem and making Vulkan the standard application programming interface (API) by 2027.

HoYoverse’s Vice President of Global Business Development, Fish Ling, explained how Vulkan was successfully introduced to Genshin Impact and delivers a 17.1% better FPS performance at the heaviest game frames, enabling smoother, more stable mobile gaming experiences, made possible with Samsung’s support. She also pointed to Game Help, a new feature within Circle to Search that lets players instantly access tips without pausing gameplay.

“The Snapdragon 8 Elite for Galaxy is designed to deliver next-level gaming experiences by maximizing performance while maintaining power efficiency,” said Bobby Oh, Director of Gaming Global Partnerships at Qualcomm. He introduced the chipset as the powerhouse behind recent innovations and optimizations.

▲ (From left) Moderator Craig Chapple, Jungwoo Kim, Scott Carbon-Odgen, Bobby Oh, Fish Ling and Rurusama

The forum underscored that these achievements were the result of collaboration across hardware, software and platforms by Samsung and its partners. The collective effort is helping ensure Galaxy devices remain at the forefront of mobile gaming.

The World of #PlayGalaxy Experience

▲ Visitors gather at The World of #PlayGalaxy.

After the Samsung Gaming Forum, attendees entered The World of #PlayGalaxy to experience a festival of gameplay that spotlighted Galaxy’s latest capabilities.

Fans explored zones created with Samsung’s partners that featured major titles such as PUBG Mobile, Honkai: Star Rail, Genshin Impact and Mongil: Star Dive. Hands-on play showcased the Galaxy devices’ performance, immersive visuals and vivid displays, while also illustrating how collaboration delivers smoother gameplay and richer experiences for users.

▲ Visitors enjoy popular mobile games at the gameplay zone.

Special events added to the energy. PUBG Mobile influencers faced off in one-on-one battles, giving the crowd a taste of pro-level play. At Mongil: Star Dive booth, players raced through time-attack challenges that tested their skills and Galaxy’s performance.

The excitement continued on stage with creator-led talk shows and game-show style segments that blended entertainment and interaction, giving audiences new ways to engage with their favorite games and creators.

More than a device showcase, The World of #PlayGalaxy carried a strong sense of community. From collecting digital coins and snapping photos at the wall to picking up exclusive merchandise and sharing stories between matches, fans immersed themselves not only in the games but also in a culture of connection, creativity and play.

“The World of #PlayGalaxy was more than a product showcase,” said David Moon, Head of Influencer Marketing, Mobile eXperience (MX) Business at Samsung Electronics. “It was designed as an immersive space for mobile gaming fans to come together, experience Galaxy firsthand and celebrate the joy of play.”

▲ Crowds gather at a creator event.

#PlayGalaxy Cup

One of the highlights of The World of #PlayGalaxy was the #PlayGalaxy Cup, a tournament showcasing Galaxy’s performance and the passion of the gaming community.

Interactive elements let fans connect with Team Redox and Team Coa77k before the final showdown, where Team Redox claimed the title. Separate fan tournaments also gave everyday players a chance to compete, form new teams and test their skills under the same lights.

▲ #PlayGalaxy Cup champions Team Redox pose with the trophy.

Galaxy Innovation on Display

Samsung’s booth at Koelnmesse drew gamers from around the world, with attendees lining up to try popular titles on the latest Galaxy devices.

▲ Visitors crowd Samsung’s Gamescom 2025 booth to try out the latest Galaxy features.

Whether exploring expansive worlds, competing in fast-paced matches or multitasking mid-game, Galaxy devices kept pace — thanks to Samsung’s collaborations with leading studios on direct optimization.

Smooth performance and seamless device compatibility showed how Galaxy innovation meets the needs of both casual fans and competitive gamers while helping shape the future of mobile gaming.

▲ The World of #PlayGalaxy is an immersive space where mobile gaming fans could come together.

From the roar of the crowds at the #PlayGalaxy Cup to the bustle of the show floor, Samsung brought its gaming vision to life at Gamescom 2025 through its booth and The World of #PlayGalaxy — highlighting performance powered by Galaxy innovation, collaboration with partners and a global community shaping the future of mobile gaming.

▲ “Stellar Blade” on the Odyssey 3D

Samsung Electronics Co., Ltd. announced the global debut of its all-new large-screen Odyssey G7 monitors at Gamescom 2025, the world’s largest gaming event held in Cologne, Germany from Aug. 20^th to Aug. 24^th. Alongside the new G7 models, Samsung showcased its growing glasses-free Odyssey 3D gaming ecosystem and new partnerships with major game publishers and developers and leading game studios.

“We are thrilled to unveil our latest products and new gaming partnerships at a world-leading event like Gamescom,” said Hoon Chung, Executive Vice President and Head of Enterprise Business Team of the Visual Display (VD) Business at Samsung Electronics. Our recent collaborations will deliver more authentic gameplay through optimized 3D effects tailored to each title. We will continue to lead the premium gaming monitor market by enhancing hardware performance and deepening game partnerships like these.”

Samsung remains a global frontrunner in monitors. In the first quarter of 2025, Samsung once again led the market with an 18.9% global market share and is poised to continue its leadership for seven years straight, according to the latest data from the International Data Corporation (IDC).[1] In Europe, Samsung is setting the pace for the regional gaming monitor market with a 24.6% market share.

Inside the New Odyssey G7 Lineup: Expansive Screens Built for Immersive Gameplay

The new Odyssey G7 (G75F model) is available in two sizes: a 37” 4K UHD (3,840×2,160) with a 16:9 aspect ratio, and Samsung’s first 40” Wide UHD (WUHD), offering 5K2K (5,120×2,160) resolution with a 21:9 aspect ratio. It expands consumer options for large gaming monitors beyond the existing 32- and 43-inch 4K resolution monitors.

It also supports features such as Picture-by-Picture (PBP) and Picture-in-Picture (PIP), so gamers can multitask with split-screen capabilities. The monitors feature VESA DisplayHDR 600 certification and 350 nits of brightness to deliver excellent contrast and vivid color reproduction for both gaming and video content. To enhance gameplay and everyday usability, each model offers:

• HDR10+ Gaming for optimized HDR gaming performance
• AMD FreeSync Premium Pro to reduce lag and image tears for smooth, stutter-free visuals
• CoreSync for syncing ambient backlight color with on-screen visuals
• Auto Source Switch+ for automatic input detection when devices are connected or powered on
• Versatile connectivity with one DisplayPort 1.4 and two HDMI 2.1 ports
• Ergonomic design featuring a Height Adjustment Stand (HAS) and tilt and swivel capabilities

Gamescom attendees experienced the new large-screen Odyssey G7 by playing “Genshin Impact,” HoYoverse’s open-world adventure RPG, on both display sizes at the Samsung exhibition booth in hall nine on the first floor.

The Odyssey G7 is available now in Korea and the U.S., with availability in Europe in September.[2]

Bringing 3D Worlds to Life with New Partnerships

▲ “MONGIL: STAR DIVE” on the Odyssey 3D

Samsung is expanding its 3D gaming ecosystem through new partnerships and exclusive content for its Odyssey 3D monitor (G90XF model), which delivers glasses-free 3D gameplay.

At Gamescom 2025, the company announced a new collaboration with major game publisher Netmarble and developer SHIFT UP. As a result, Gamescom attendees can experience “MONGIL: STAR DIVE,” an upcoming title from Netmarble, and “Stellar Blade,” the popular action game from SHIFT UP, in 3D for the first time at the Samsung booth.

▲ “Stellar Blade” on the Odyssey 3D

From Aug. 22 to Aug. 23, Samsung hosted The World of #PlayGalaxy user experience event at Dock2, an event space in the center of Cologne. The event welcomed gamers, offering an immersive and dynamic gameplay experience across a diverse range of devices like Galaxy Z Fold7 and Odyssey 3D.

Through strategic game developer partnerships, Odyssey 3D enhances gameplay with finely tuned 3D depth effects that adapt to each game’s characters, backgrounds and scenes without the need for 3D glasses. The Odyssey 3D monitor is supported by adjustable focal distance features and customizable 3D settings that let players control 3D depth for each game based on the parallax between left and right images.

Samsung is continuously expanding its 3D game offerings on the Odyssey 3D Hub — its dedicated 3D content platform — which currently supports more than 25 3D games like “The First Berserker: Khazan.” By the end of the year,[3] the library will include more than 50 3D-supported games,[4] including “Lies of P: Overture,” “Stellar Blade” and “MONGIL: STAR DIVE.”

Spotlighting Unreleased Titles form Top Gaming Studios with Odyssey OLED 

▲ “World of Warcraft” on the 500Hz Odyssey OLED G6

Samsung is expanding opportunities to experience its Odyssey OLED monitors at Gamescom 2025 through collaborations with leading game studios, including Blizzard and Pearl Abyss.

At this year’s exhibition, the company supplied its flagship displays to partner booths across the show floor, including the 500Hz ultra-high refresh rate Odyssey OLED G6 (G60SF model) and the 4K, 240Hz Odyssey OLED G8 (G81SF model).

• The World of Warcraft booth features more than 80 gameplay stations with the 500Hz Odyssey OLED G6, offering World of Warcraft fans an ultra-responsive, premium gaming experience while they get their hands on the new housing systems for the first time ever.
• Pearl Abyss is showcasing its upcoming open-world action-adventure, “Crimson Desert,” on about 180 units of 500Hz Odyssey OLED G6 and the 4K, 240Hz Odyssey OLED G8 models.

▲ “Crimson Desert” on the 500Hz Odyssey OLED G6

With the OLED lineup’s exceptional picture quality, these installations allowed visitors to experience the games’ stunning graphics in full.

For more information on Gamescom 2025, visit https://news.samsung.com/my/.

Online Exclusive – Go Large

As part of the limited-time “Go Large” Online Exclusive promotion running from 15 August to 30 September 2025, you can enjoy savings of up to RM5,000 on selected 2025 Odyssey monitors.[5]

To purchase, visit https://www.samsung.com/my/monitors/gaming/odyssey-g7-g75f-40-inch-180hz-wuhd-ls40fg752eexxs/

[1] IDC Worldwide Quarterly Gaming Tracker Q1 2025, Gaming monitor classification is based on IDC criteria (over 144Hz since 2023 2Q, over 100Hz prior to that), Value Based

[2] Launch schedules may vary by country.

[3] The release timing for each game title may vary.

[4] To check the updated list of new 3D-supported games, users can update the ‘Odyssey 3D Hub’ on the MS Store or Samsung.com.

[5] This promotion is valid on first come first served basis and while stocks last.