▲ Samsung Neo QLED 4K TV (QN85F)

Samsung Electronics today announced that its smart TVs and monitors will now support Netflix shows and movies in HDR10+[1]. With HDR10+, viewers can enjoy richer contrast, deeper colors and stunning visual depth, making their favorite Netflix titles more immersive than ever.

“HDR10+ enhances the way we watch content, delivering deeper contrast and more vibrant colors for a truly cinematic experience,” said Taeyong Son, Executive Vice President of Visual Display Business at Samsung Electronics. “We are excited to bring this technology to Netflix’s 300 million plus members and will continue collaborating with various partners to expand HDR10+ support across our product lineup and the broader streaming ecosystem.”

HDR10+ is a next-generation high dynamic range (HDR) technology pioneered by Samsung, designed to optimize picture quality scene by scene. By dynamically adjusting brightness and contrast levels, HDR10+ ensures that each frame is displayed with exceptional clarity and detail, staying true to the creator’s intent.

With this integration, viewers can experience enhanced realism and depth across a growing library of HDR10+ content, making every scene feel more lifelike. HDR10+ content on Netflix will be accessible on 2025 Samsung Neo QLED, OLED and Lifestyle TVs — as well as 2025 and 2024 monitor models — with support for additional models in the future.

This launch marks a significant step in expanding HDR10+ content, bringing enhanced picture quality to more viewers. In addition to Netflix, Samsung is actively working with a growing network of industry partners to further extend HDR10+ support.

For more information on Samsung TV, visit: https://www.samsung.com/my/tvs/why-samsung-tv/

[1] Samsung co-established HDR10+ Technologies LLC in 2018 to provide a royalty-free, open dynamic metadata standard in the industry.

In partnership with industry pioneers 424 Post and Harbor, Samsung provided a 34-foot, 8K Samsung IWA LED and DCI-certified 4K Samsung Onyx LED displays to create a true cinema-style environment for theatrical color grading and immersive sound mixing. The groundbreaking studio environment not only signifies a leap into the future of cinematic production and consumption but also underscores the trust that experts place in Samsung’s technology.

Culver Post: A Beacon of Innovation in Post-Production and HDR Cinematography

▲ Samsung Electronics provided a 34-foot, 8K Samsung IWA LED and DCI-certified 4K Samsung Onyx LED displays to Culver Post in partnership with 424 Post and Harbor

Culver Post was created thanks to the visionary collaboration between renowned Los Angeles sound studio 424 Post and global post-production leader Harbor. This full-service post-production studio is expected to bring unmatched HDR and SDR mastering capabilities.

Why were Samsung’s display technologies specifically chosen by 424 Post and Harbor, both leaders in their respective fields? The answer lies in Samsung’s commitment to innovation, quality and the immersive viewing experience.

The Culver Post offers five stages for theatrical color grading and sound mixing, with the first stage outfitted with Samsung’s cutting-edge 34-foot, 8K IWA LED cinema display and the second stage with the DCI-certified 4K Onyx LED display. Each stage is complemented by Meyer Sound Ultra Reflex cinema sound systems featuring Dolby Atmos sound. Both stages can accommodate approximately 50 guests, which allows the post-production team to experience a true cinematic working environment for directors, cinematographers, editors, colorists and other professionals.

▲ Culver Post features a remarkable 34-foot 8K IWA cinema display for a true cinema-style environment for color grading and sound mixing

The 8K IWA LED cinema display is ideal for both HDR and SDR color grading, while Onyx, the world’s first DCI-certified cinema LED display, is perfect for HDR color grading and mastering. These displays outperform standard digital cinema projection systems in terms of detail, contrast and brightness, positioning Culver Post at the forefront of cinematic technology and ensuring that the studio is future-proofed for upcoming advancements in post-production technology.

“Samsung is committed to using innovative display technology to revolutionize the way that content is created and consumed,” said David Phelps, Head of the Display Division, Samsung Electronics America. “The new Culver Post post-production studio marks a tangible milestone in the future of cinema and post-production. Filmmakers and creators can now edit and experience video content as it would be seen and heard on the big screen to enable immersive storytelling that leaves a lasting impact on audiences.”

▲ Culver Post’s groundbreaking studio environment not only signifies a leap into the future of cinematic production and consumption but also underscores the trust that experts place in Samsung’s technology

Superior Cinematic Displays to Optimize Post-Production Workflow

The selection of Samsung’s technology for Culver Post reflects the displays’ superior capabilities for HDR post-production. Enhanced brightness, contrast and detail transform the color grading and mastering process, allowing creators to see their work as it will appear in realistic viewing environments. The theaters and their immersive cinema display also turn mastering into a communal creative experience, bringing the entire production team together for collaboration.

▲ Each theater offers a cinema-style viewing experience, with enough seating to host small groups for exclusive screenings and post-production sessions

The collaboration with Culver Post is a testament to Samsung’s leadership in display technology and the company’s commitment to pushing the boundaries of cinematic experiences. By meeting the high standards of industry experts like 424 Post and Harbor, Samsung continues to raise the bar for post-production studios worldwide.

For more information on Samsung’s state-of-the-art displays, please visit www.samsung.com.my.

About 424 Post

424 Post offers complete sound packaging for all types of content including theatrical, broadcast, streaming, commercials and audio podcasts. Packages cover design/edit/ADR/mix, technical & administrative support as well as all final deliverables. The company prides on client services, and the talented group of experienced professionals is ready to tailor projects in accordance with the customers’ needs and budget.

About HARBOR

HARBOR is a global company with operations in New York, Los Angeles and London. Relentlessly focused on talent, technical innovation and protection of artistic vision, HARBOR hones every detail throughout the moving image-making process: live-action, dailies, creative & offline editorial, design, visual effects, CG, sound & picture finishing.

According to a recent report from the Entertainment Software Association (ESA), there are an estimated 214 million gamers in the U.S. alone, with 75 percent of households having at least one person who plays. As a result, gaming has become a fun group activity during the pandemic, particularly for those looking to connect with others. In fact, more than six out of 10 players report that they regularly play with others either online or in person.

Gaming’s rise isn’t limited to the U.S., either. Facebook’s “Games Marketing Insights for 2021”¹ that last year, numbers of first-time gamers reached new highs in countries around the world with 8.6 million in the U.K., 6.5 million in Germany, and 9.4 million in South Korea. Those numbers further underscore gaming’s rise into a top leisure and entertainment activity.

Samsung TV owners are not an exception to this trend as they have also become avid gamers during the pandemic. According to Samsung’s internal research data,² the number of users in the U.S. who connected gaming devices to their QLED TV nearly doubled from 19.4 percent in March of 2020 to 35.3 percent in March of 2021. In Korea, that number nearly tripled from 11.4 percent to 27 percent during the same period.

Samsung’s 65-inch segment has been the most popular TV size for gaming, and premium models supporting high-end gaming experience, including 120Hz panel refresh rate, were more likely to be connected to the latest gaming consoles. This means that more gamers on consoles such as Microsoft Xbox and Sony PlayStation (PS) are using premium TVs with enhanced gaming features to enjoy optimized gaming experience.

Against the backdrop of gaming’s incredible rise in popularity, Samsung optimized its 2021 TV lineup with gamers in mind. The company’s newest TVs come packed with top-of-the-line features that were designed to foster next-level gaming experiences.

For example, each of Samsung’s 2021 Neo QLED TVs includes support for AMD FreeSync Premium Pro³– a technology that enables true HDR console and PC gaming. FreeSync Premium Pro adds to the HDR support, making bright scenes brighter and dark scenes darker to offer optimized contrast. HDR technology is often considered as one of the most important features among gamers. Taking things one step further, Neo QLED’s Motion Xcelerator Turbo+ technology supports ultra-smooth motion in 4K 120Hz, offering users the smoothest way to win.

Samsung’s 2021 Neo QLED TVs are also the first to receive Verband Deutscher Elektrotechniker’s (VDE) Gaming TV Performance certification. Four 2021 Neo QLED models (the QN900, QN800, QN90 and QN85) received the certification for their excellent HDR performance, which includes a peak brightness of more than 1,000 nits, allowing for intricate details in both dark and bright scenes, as well as their low input lag with respond time of around 5ms in 4K @120Hz, offering one of the lowest input lags in the industry. Features like these are perfect for both first-time TV buyers and avid gamers alike, allowing users to catch each and every detail of gameplay.

The 2021 Neo QLED lineup’s one-of-a-kind gaming experience is bolstered by the addition of immersion-enhancing features like Super Ultrawide Gameview, along with the all-new Game Bar gaming interface. Super Ultrawide Gameview allows users to experience ultra-wide aspect ratios (both 21:9 and 32:9) that were previously offered only on gaming monitors. This provides gamers with a wider field of view and ensures that they never miss out on any of the action. The Game Bar in Game Mode, allowing players to easily adjust the screen’s aspect ratio, check input lag, connect wireless headsets, and more.

For more information about Samsung’s 2021 TVs and their gaming features, please visit www.samsung.com/my.

1  Games Marketing Insights for 2021, Facebook Gaming (January 2021).
2  Reflects internal data and findings from users who have opted in to Samsung’s Smart TV Terms and Conditions.
3  Some items excluded.

“While a pixel is just a single dot of color, when in millions, these dots can be transformed into stunning snapshots of life. With more pixels, images are sharper, with fuller details that can maintain their integrity even when enlarged. Samsung has been at the forefront of bringing the most pixels to mobile image sensors as well as various supporting technologies that take sensor performances to the next level,” said Duckhyun Chang, executive vice president of the sensor business at Samsung Electronics. “The ISOCELL HM3 is the culmination of Samsung’s latest sensor technologies that will help deliver premium mobile experiences to today’s smart-device users.”

The 1/1.33” ISOCELL HM3 with 0.8μm-sized pixels is a new addition to Samsung ISOCELL’s 108Mp product line-up.

For faster auto-focus, the HM3 integrates an improved Super PD Plus feature. Super PD Plus adds AF-optimized micro-lenses over the phase detection focusing agents, increasing measurement accuracy of the agents by 50-percent. The enhanced phase detection auto-focusing (PDAF) solution helps to keep moving subjects in sharp focus and delivers optimum results in dark environments.

In mixed light environments, such as at the end of a tunnel, the HM3 adopts Smart ISO Pro, a high-dynamic-range (HDR) imaging technology which uses an intra-scene dual conversion gain (iDCG) solution. Smart ISO Pro simultaneously captures a frame in both high and low ISO, then merges them into a single image in 12-bit color depth and with reduced noise. As Smart ISO Pro does not require multiple exposure shots to create a standard HDR image, it can significantly reduce motion-artifacts. In addition, with a low-noise mode, it improves the light sensitivity by 50-percent to capture brighter and clearer results in low-light environments than its predecessor.

The HM3’s pixel layout is especially arranged in three-by-three single color structures suitable for nine-pixel binning. By merging nine neighboring pixels, the 108Mp HM3 mimics a 12Mp image sensor with large 2.4μm-pixels, heightening light sensitivity when taking photographs in low-light environments. With an improved binning hardware IP, the HM3 supports seamless transitions between 108Mp and 12Mp resolutions.

Designs of the new sensor have also been optimized to reduce energy usage under preview mode by 6.5-percent, offering added power efficiency to the overall mobile device.

Samsung ISOCELL HM3 is currently in mass production.

* Editor’s Note: Actual performance may vary depending on device and user environment.

* Samsung first announced its ISOCELL technology in 2013, which reduces color crosstalk between pixels by placing a physical barrier, allowing small-sized pixels to achieve higher color fidelity. Based on this technology, Samsung introduced the industry’s first 1.0um-pixel image sensor in 2015 and a 0.9-pixel sensor in 2017. Samsung continues to enhance its pixel isolation methods with ISOCELL Plus and the ISOCELL 2.0 technologies.

“We are proud to be one of the founding members of the 8K Association and to have our new lineup of QLED 8K TVs certified by the program,” said Hyogun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “Our goal is to provide consumers with the ability to easily identify premium 8K displays from other devices when making purchasing decisions. Home entertainment and TVs are important investments for many of our consumers, and we hope that the 8KA Certification Logo will help guide them.”

The 8KA Certification Program aims to distinguish televisions featuring four times as many pixels as the standard 4K televisions for clarity, contrast and color and high dynamic range (HDR) performance. Among the features tested include display resolution reaching 7680 x 4320, peak brightness greater than 600 nits, image transmission of HDMI2.1 and high efficiency video codec (HVEC).

Member companies like Samsung Electronics will be able to promote 8K certified TVs after they are validated by the 8KA. The 8KA also plans to increase educational programming efforts this year across many different industries in order to promote member participation, innovation and content development within the 8K ecosystem.

In addition to expansion across different industries, the 8KA plans to spread promotional activities for the 8K industry through demos, showcasing the advanced technological development of 8K-enabled products, production workflow, delivery options and display devices. The programs and initiatives will showcase how consumers can engage with 8K content, the ecosystem and its standards.

The 8KA anticipates further adoption of 8K content creation, distribution and home adoption, similar to the evolution of 4K standards adoption and consumer purchase cycle over the past several years. To-date, partner companies and organizations have all joined the 8K Association – further broadening the membership to more than 22 companies.

For more information on the 8K Association and Samsung QLED 8K TVs, please visit www.samsung.com.

About the 8K Association
The organization’s mission is to grow appreciation and awareness of 8K products which will provide an even higher level of entertainment which is paramount to large screen entertainment. Our activities include development performance and interface specifications, compliance logo programs, education and coordination with 8K ecosystem developers to help build the 8K market.

Samsung QLED TVs are certified as the burn-in free TVs by video, an acclaimed German tech magazine. Conducted in conjunction with the connect Testlab, a global testing lab, all 2018 Samsung QLED TV series were proved free of burn-in and afterglow reaffirming QLED TVs’ position as one of the most durable displays on the market today.

The requirements for TV displays are made ever more demanding by technologies such as High Dynamic Range (HDR). The risk of putative burn-in is of particular concern to TV customers in the premium segment. To see if displays stand up to the exacting performance requirements, the TV experts from video and connect Testlab carried out certification test based on the Information Display Measurements Standard (IDMS), an international norm for panel measurements, and concentrated on QLED TV’s HDR content display quality.

Samsung’s QLED TVs passed the stress test and received the certificate for ꞌno burn-inꞌ and ꞌno afterglowꞌ¹. In a 72-hour endurance test, the testers performed measurements on Samsung QLED TVs to check their putative burn-in effects, which may be caused by static picture elements. These effects, also referred to as ꞌmemory effectꞌ, ꞌghostingꞌ, ꞌimage retentionꞌ, ꞌsticky imageꞌ or imprecisely as ꞌburn-inꞌ, tangibly impair the picture quality of a television.

In the case of some display technologies, memory effects will start glowing after one minute of TV use if static picture elements are shown on their screen in high luminosities. In the test, the TVs were therefore made to display a checkerboard pattern for deep black and very bright white values for longer periods of time. The test engineers added variable text elements and an intermittently blinking white frame to the test picture so that the automatic stills detection customary for modern HDR TVs could not spring into action. This helped the testers create similar conditions as in HDR games. In addition to the standard analysis, the testers used dark gray images with brightness values of 10 nits– which will show if dark pixels are brightened up.

The measurements showed that the tested Samsung QLED TVs remained unaffected by the rigorous tests. The TV can thus theoretically be left on permanently without picture elements like network logos leaving an afterglow or burning in.

Taking into account that the quality of a TV screen is strongly impaired by afterglow and burn-in – especially after emitting HDR quality pictures with extreme brightness values – Samsung QLED TV is a product of choice among many other modern TVs for those planning to invest in a high-end TV. It guarantees powerful visual capabilities without potential memory effects or permanent damage.

“Anyone who is particularly sensitive to ghost images and unwilling to run any risks over many years of use will be on the safe side with LCD or QLED, respectively,”² conclude the test experts.

¹ All test criteria can be viewed at https://www.connect-testlab.com/.

² “Technik Extrem – Hilfe, es brennt (ein)”, video, issue 8/18, p. 58. All quotes are taken from this article.

Samsung’s QLED TVs recently became the first TVs to be certified burn-in free by video, an acclaimed German tech magazine.

The magazine’s comprehensive evaluation assessed vulnerability to burn-in and afterglow, which can permanently impair picture quality. The results of the test proved that Samsung’s TVs were as free of both, and demonstrated what makes QLED TVs some of the most durable displays on the market today.

The Details

‘Burn-in’ refers to the phenomenon in which static images (such as channel logos, or the health bar in a console game), displayed for an extended period of time, leave a permanent outline on a screen.

Conducted in conjunction with connect Testlab, a world-renowned testing lab, the 72-hour stress test evaluates a TV’s ability to stand up to the exacting levels of performance that we require in TVs today, focusing specifically on the portrayal of HDR (high-dynamic-range) video.

With some display technologies, memory effects will already keep glowing after one minute of TV use if static picture elements are shown on their screen in high luminosities. In the test, the TVs were therefore made to display a checkerboard pattern for deep black and very bright white values for longer periods of time. The test engineers added variable text elements and an intermittently blinking white frame to the test picture so that the automatic stills detection customary for modern HDR TVs could not spring into action. This helped the testers create similar conditions as in HDR games. In addition to the standard analysis the testers used dark gray images with brightness values of 10 nits– which will show if dark pixels are brightened up. The findings indicate that QLED TVs are unaffected by burn-in and afterglow, and that fixed images may be displayed on them without risk, regardless of duration.

Why Burn-in Matters

Assessing a TV’s susceptibility to burn-in is key to determining how long it will last – and ultimately whether it’s worth your money. Although all screens get dimmer with age, burn-in’s adverse effect on picture quality can significantly shorten a TV’s lifespan.

On average, based on typical use, consumers should expect their TV’s picture quality to remain roughly the same for anywhere from seven to ten years. What’s interesting to note is that the definition of that term – ‘typical use’ – has expanded in recent years with the rise of binge-watching video and the development of exciting ‘smart TV’ functionalities. Now, on a typical day, we may switch on the TV to watch the latest episode of a favorite show, start a gaming session with friends, or manage our home’s IoT appliances.

Speaking of enjoying dynamic content, these days, so many of our favorite shows and games feature HDR support, which means video that’s brighter and more immersive than ordinary content. As time goes by, however, HDR content can wear down a TV – accelerating burn-in and reducing its lifespan.

In addition, as illustrated by innovative functions like Ambient Mode, which allows QLED TVs to display beautiful, aesthetic-enhancing images when switched off, Samsung is constantly exploring ways to help people get more use out of their TV. Each new function results in TVs being utilized for longer periods of time, which makes durability issues like burn-in more important than ever.

How QLED TVs Deliver

The source of QLED TVs’ durability lies in Samsung’s use of inorganic Quantum dots. Unlike display technologies based on organic materials, Quantum dots do not degrade over time. This allows QLED TVs to offer exceptional picture quality that not only lasts much longer than other displays, but is guaranteed to be burn-in free.

The experts at video are not the first to put Samsung’s guarantee to the test. In fact, industry-trusted TV review site Rtings.com recently conducted a stringent series of tests that measured image retention in dozens of TVs from the market’s leading brands. The pivotal portion of the tests, which reflected typical use conditions, placed colorful logos on the TVs for 10 minutes and measured how many minutes, if any, it took for the imprinted images to disappear.

Samsung’s QLED TV passed with flying colors, earning a perfect score for image quality and lack of burn-in. When subjected to the same tests, however, other displays fared far less well – succumbing to burn-in, and in doing so, further confirming QLED TV’s industry-leading durability.

What it means for Samsung

Rtings’ assessment and video’s certifications are products of Samsung’s steadfast commitment to offering consumers the very best in terms of picture quality.

As Doochan Eum, Samsung Electronics’ Vice President of Visual Display Business, explains, “Consumers simply don’t want to put up with a display that’s not built to handle how we use our TVs today. Quantum dots’ longevity and ability to express 100 percent color volume allow QLED TVs to provide a level of picture quality that will remain consistent and captivating for many years to come.”

No matter how big the TV screen is, if it doesn’t have the necessary picture quality, users won’t be able to realize the power of the screen. That’s why large-sized TV has inevitably led to the increase in demand for Ultra High Definition (UHD). UHD is a 4K (3,840X2,160) picture quality, which is applied to TVs that measure over 65 inches. The technology is about to take yet another step up as 8K (7,680X4,320) TVs are ready to be commercialized.

But this is an era whereby even the number of pixels isn’t enough in isolation. To produce the best picture quality possible, it’s also important to consider the environment this content will be viewed in and the quality of the original content itself. The paradigm is shifting and it’s vital that all considerations are taken into account to produce an experience that everyone will enjoy.

UHD TV Beyond FHD TV

Worldwide UHD TV sales surpassed Full HD TV for the first time last year, according to market researcher IHS Markit. It is expected to ship more than 100 million units this year, which is about 45% of the total TV market. In 2022, the proportion of UHD TV is expected to reach 60%.

Samsung UHD 4K TV sales volume is also on the rise. Sales of Samsung UHD TVs in the fourth quarter of last year already exceeded 50% of the total Samsung TV units sold globally. In the first quarter of this year, Samsung UHD TV sales also increased by more than 35% compared to the same period last year.

What is the Standard for Ultra-High-Definition?

In the ultra-high-definition TV market era, standards for judging picture quality are further developing. For example, is a TV able to reproduce colors with real-life brightness, particularly when the normal TV viewing environment is brighter than many would expect? According to the DOE survey, consumers in the U.S. and Europe usually watch TV in a bright environment with an average home illuminance level of 79 lux. Can a TV react and provide an accurate picture in these, and other common viewing use cases?

Experts advise consumers to look beyond the high resolution to see the different factors that cause the difference in brightness, contrast, and content when consumers watch TV. The way consumers view TV and the way experts gauge a TV’s ability to deliver is much more sophisticated than it ever has been. The TV needs to be more versatile because it’s used to do more things. That means Samsung has to be stringent to make sure its QLED products perform not just according to the specifications but also according to real life usage.

Blacks and Colors Transformed

A new criterion for picture quality is color volume, which can measure minute color changes, three-dimensionally, according to varying degrees of brightness. Recently, Verband Deutscher Electrotechnischer (VDE), a well-regarded certification institution in Germany established in 1893, certified QLED TV for 100% color volume for two consecutive years, which is the world’s first and only time a TV has received such a distinction.

QLED TV, based on the metal quantum dot technology, can accurately represent detailed colors that can be hidden from dark or bright images. Brightness can be expressed up to 2,000 knits, which is 3 to 4 times that of conventional TVs, giving a more vivid look to scenes such as sunlight reflecting texture and white snowy landscapes.

Indeed, this year’s Samsung QLED TVs achieves the highest level of contrast ratio by improving the quality of blacks on-screen while maintaining brightness. To create an even more stunning contrast ratio, the TVs feature new Direct Full Array technology, which puts backlit LEDs behind the panel for precise brightness control. By making the LED blocks more than ten times the number of conventional TVs, the light can be adjusted individually to create a subtler difference in black colors. Moreover, it applies the black algorithm that perceives and precisely adjusts black colors, successfully delivering the original detail even in particularly dark scenes.

When watching a dark scene in a bright environment, the reflection of objects around the screen can cause discomfort. QLED TV solved this problem by using Anti-reflection technology. Even under daylight or bright lighting, an anti-reflective screen dramatically reduces glare, allowing one to be more immersed in images regardless of the surroundings.

Along with this, Samsung is also working to expand the ecosystem to upgrade HDR (High Dynamic Range) technology, which is an integral function of ultra-definition TV. Since last year, Samsung has been developing HDR10+, which is one step more advanced than HDR10, a standard for realizing HDR video. HDR10+ is a technology that shows optimal contrast ratio for each scene through ‘Dynamic Tone Mapping’ technique which applies different contrast to each scene. The company is expanding its HDR10+ content in cooperation with global companies such as Amazon, 20^th Century Fox, Panasonic and Warner Bros.

AI Upscaling the Content

High quality content is as important as the ultra-high definition TV specification.

Many of the most recognizable names in video content such as Netflix, YouTube and various cable companies already provide UHD content. However, due to the burden of production cost, consumers are not able to enjoy 4K UHD broadcasting content on TV unrestrictedly yet.

The problem here is that if low-quality content is shown on a big screen, the pixels are usually enlarged artificially, causing the picture to shake or lose clarity. Samsung Electronics has solved this problem by installing the ‘4K Q Engine’ based on semiconductor technology on its QLED TV.

‘4K Q Engine’ is a technology that upgrades SD (400,000 pixels) and FHD (2 million pixels) class image to 4K (8 million pixels) class. Based on artificial intelligence, it applies a 5-step algorithm (Image Signal Analysis ▷ Noise Reduction ▷ Improved 1st Detail ▷ 4K Upscaling ▷ Improved 2nd Detail) to improve image quality and express hidden details. In actual comparison, in the FHD image, the part where the light in the night view of the city is clearly separated by the ‘4K Q Engine’.

What’s more, 8K AI Technology will be introduced in the latter half of the year and will offer an even better picture and sound expression.

QLED TV’s dramatically improved picture quality this year has been widely praised by many media outlets including Tech Radar, What Hi-Fi, and AVS Forum. Trusted Reviews gave Samsung’s QLED the Highly Recommended mark and said: “The Samsung QE65Q9FN is the most impressive TV I’ve reviewed in years. It effectively combines the strong brightness and colour of Quantum Dot LED (QLED) with the deep blacks and almost the lighting precision of OLED. That’s a huge deal in a world where you generally choose one or the other.”

“As TVs gradually get larger in size and the competition for premium picture quality becomes fiercer, detailed and subtle image rendering performance is growing in importance,” said Doochan Eum, Vice President of Visual Display Business at Samsung Electronics. “With Samsung QLED TV’s enhanced brightness, contrast, content, we are continuing to provide consumers with a superb immersive viewing experience.”

Now, with increasing interest in the technology from movie experts and enthusiasts, Samsung has announced the launch of Samsung Onyx Cinema LED, a comprehensive cinema screen and sound solution for movie theaters.

Inspired by the gemstone of the same name, the Samsung Onyx brand is an allusion to the Cinema LED screen’s true black colors, offering the audience a detail-rich and vivid cinema experience.  Samsung Onyx invites movie-goers to experience a next-level viewing environment with the comprehensive solutions, Onyx VIEW, Onyx 3D and Onyx SOUND. As Samsung Onyx is unaffected by ambient light, Onyx VIEW upholds consistent and distortion-free picture quality that keeps audiences engaged and furthers realism. Featuring high brightness and picture quality, Onyx 3D takes realism to the screen and offers an immersive 3D experience. With support from JBL by Harman Professional’s sculpted surround sound system, Onyx SOUND expands the audio sweet spot within a given theater. When combined with Samsung’s proprietary technology, the result is sound optimized and perfectly-tuned to fit LED screen.

Check out the infographic below for more details on the industry-first cinematic experience.

Just one year after offering CinemaCon attendees a first look at its initial Cinema LED screen, Samsung Electronics will officially launch its new Onyx brand at this year’s event. All venues featuring Samsung’s enhanced screen will operate under the “Samsung Onyx Theater” name moving forward.

Inspired by the gemstone of the same name, the Samsung Onyx brand alludes to the display’s ability to showcase cinema content with true, deep and realistic black colors. Combining an infinite contrast ratio and specialized low-tone grayscale settings, this pinpoint representation produces brighter and more detail-rich content.

“By aligning brilliant, uniform color presentation with LED picture quality and crystal-clear audio, the Samsung Onyx screen invites movie enthusiasts into the most immersive and memorable viewing arena available and repositions the theater as an entertainment haven,” said Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “We are thrilled to deliver a new and exciting theater experience to operators, managers and consumers around the world, and we look forward to working further with leading decision-makers in the movie industry to usher in the next generation of cinema.”

The Next Generation of Cinema

Available in variations extending between 5 and 10.3 meters (16.4-33.8 ft.) in width, the Samsung Onyx display accommodates any venue configuration while delivering visual quality, technical performance and reliability beyond that of traditional projector-based operations. With the 4K model earning validation as the world’s first Digital Cinema Initiatives (DCI)-certified theater display, the Samsung Onyx translates the combination of advanced LED and High Dynamic Range (HDR) picture quality to lifelike big screen content.

CinemaCon 2018 attendees also will be among the first to experience the Samsung Onyx’s powerful multi-sensory viewing environment. Each Samsung Onyx screen features state-of-the-art surround sound from HARMAN International, bringing scenes to life through clear and consistent audio. This integration eliminates rearward bias by expanding the audio “sweet spot” within Onyx theaters, and ensures that all attendees can enjoy the same presentation regardless of seat location.

Samsung will also preview the Onyx’s ready-made sequel at CinemaCon 2018. The 3D Onyx Cinema LED screen makes 3D movie content more realistic through enhanced brightness and consistent color amplification. Glass-wearing viewers can now enjoy subtitle text, images and even minor visual details with unprecedented clarity, and without the dark, blurry shadowing and potential dizziness that can occur in traditional 3D movie theaters.

Expanding Presence through Worldwide Partnerships

The Onyx’s debut at CinemaCon 2018 comes as Samsung continues to expand its presence among global cinema operators and audiences. Last week, Samsung and partner Moving Image Tech (MIT) opened the first U.S. Onyx theater at Hollywood’s Pacific Theatres Winnetka w/XD. Samsung also recently announced partnerships with Golden Screen Cinemas – the largest cinema company in Malaysia, with 35 venues and 328 screens throughout the nation – and Cineplexx Cinemas – the largest cinema company in Austria, with 171 screens nationwide – to bring the Onyx screen to movie-goers in each country. The first locally revamped Samsung Onyx theaters are expected to open in Kuala Lumpur and Vienna, respectively, later this year.

“As the heart of the American film industry, Hollywood is an appropriate and symbolic location to introduce a game-changing technology in the Samsung Onyx for movie producers and consumers,” said Ron Gazzola, SVP, Sales and Marketing, IT B2B Division at Samsung Electronics America. “We are excited to revolutionize the cinema experience, and look forward to sharing the Samsung Onyx with even wider audiences both in the U.S. and throughout the world.”

As more theaters upgrade to the Onyx screen, Samsung is working with cinema content developers to ensure that the display can optimize upcoming films. Samsung will collaborate with leading cinema technology services provider Ymagis Group and its Eclair content development business unit to deliver EclairColor^® HDR-compliant pictures that shine on the Onyx screen. CinemaCon 2018 attendees will get a sneak peek at the benefits of this alliance, as Samsung will unveil EclairColor-enhanced visuals on its next-generation display. Samsung additionally has forged a partnership with Hollywood-based post-production company Roundabout to develop specialized Onyx-ready HDR content.

“Today’s movies feature the most sophisticated production and advanced graphics ever, and producers and directors need powerful theater technology to showcase their works as intended and at optimal quality,” said Jean Mizrahi, president and co-founder of Ymagis Group. “We anticipate dynamic and powerful cinema displays like the Onyx becoming the accepted industry standard in the coming years, and we are honored to partner with Samsung to drive change throughout the industry and ultimately improve the content experience for cinema-goers everywhere.”

At CinemaCon, Samsung will additionally highlight its partnerships with production equipment businesses, such as the new research and development initiative performed in conjunction with Arnold & Richter Cine Technik (ARRI), a Munich-based designer and manufacturer of specialized motion picture camera and lighting systems, to create Onyx-optimized content. Samsung is also collaborating with GDC Technology, a leading global provider of end-to-end digital cinema solutions, to develop Onyx-compatible cinema servers.

Taking place April 23-26, 2018 at Caesar’s Palace in Las Vegas, CinemaCon is the official convention of the National Association of Theater Owners with participants from more than 80 countries expected to attend.

For more information about Samsung Onyx, visit: https://displaysolutions.samsung.com/led-signage/onyx.