Pen: The Connection Between a Display and its User

The 2019 Samsung Flip’s extraordinary writing recognition technology is one of the key elements of improvement. The product provides a passive pen without electronic components inside, rather than an active pen with electric circuits. Users can decide to write on the display with the pen provided with the Samsung Flip but this can be replaced with other objects such as a pen, pencil or even small sticks instead. The 2019 Samsung Flip has an enhanced ability to recognize the thickness of writing objects and reflect the thickness on the display.

The 2019 Samsung Flip is exceptional in its writing recognition speed and it has no delay whatsoever. With improved recognition speed compared to the previous Samsung Flip, the new product is the fastest in the industry. It also delivers the feel of analogue in a digital environment via the flip pen. For example, the wooden material flip pen provides the feel of using a pencil. With this feature, users are able to write or draw on the screen using the slim profile of a realistic pencil tool.

To support the ideation process in meetings, the pen mode’s ability to recognize an object’s thickness provides four options – thin pen, highlighter, finger eraser and palm eraser. The feature allows users to have an analogue meeting environment as if they were using a real marker, highlighter and eraser. Additionally, the new brush mode of the 2019 Samsung Flip is another fresh and innovative concept. It emphasizes more detail by allowing recognition touch on the display in 1,024 detailed levels. It even recognizes the most delicate touch of a brush.

When you draw on the 2019 Samsung Flip display with Brush mode, the screen recognizes the thickness of the brush you use. They are all perfectly expressed on the display just like an analogue painting. Users can experience two types of paint textures – oil painting and water painting.

For example, when you draw a blue line in the oil painting mode and draw a yellow line on top, the two colors will be mixed where they overlap each other. As if you were using real paint that had not dried yet, the two colors will mix together into a green color, just like an oil painting on a canvas. And if you click on the drying paint option and draw a new line, the previous lines dry up and prevent any new colors from mixing together.

Convenience for Everyone to Use Easily

The 2019 Samsung Flip values user convenience as the top priority. For the first time, the Samsung Flip was made to help those who experience difficulties in meetings where the digital and the analogue come together, causing complexities in an office. We wanted to make the entire process of making a presentation, writing content on a white board, taking pictures of the final meeting results and sharing them as simple as possible. Moreover, the 2019 Samsung Flip also adds various new functions to enhance the user experience.

The Note-Layer function allows you to freely take notes on documents or pictures shown on the display. Utilizing the ‘Selection Tool’ and ‘Merge to Roll’ functions make your image editing much easier. For example, you can put an illustration on a roll and choose the ‘Selection Tool’ to cut out only the selected parts from the illustration. Then, you may choose ‘Merge to Roll’ to paste the cut-out images onto the roll. These images are recognized as the same as the actual drawings, so you are free to delete the background or edit the images.

If you click the upper portion of the display, it will trigger the intuitive function icons for bringing data from a mobile device, PC or USB to the Flip as well as sending completed work from the Flip to email, printer, USB or network drive. This allows people who use the product for the first time to move data with ease. Also, using the ‘To-Mobile’ function, which allows users to take advantage of the basic network storage implemented in the Flip, you can check your completed work from the Flip directly on your mobile device without sending the data through email or other additional methods.

The screen share feature is also very useful. The 2019 Samsung Flip can be connected to a bigger display through the screen share function when you need to deliver content to a big audience such as in a large-scale lecture. You can use a wireless connection or you can use the screen share terminal of the Connected Tray in front of the 2019 Samsung Flip to connect the two displays using a HDMI cable. Samsung Flip was originally targeted to architectural design offices and design companies where small-scale face to face idea meetings are frequent. After launching the first product, it received such high praise from the users. As they wanted to use the product in more diverse areas, the 2019 Samsung Flip’s target has expanded to conglomerate conference halls, large seminar rooms, schools and hotel conference rooms with a larger 65-inch screen and various features.

The Flip also has the Remote PC function to follow the recent office trend of working on remote desktop computers. The users can access their own desktop or laptop computers from the Flip to view or edit data, which can be seamlessly used in a meeting environment. Also, you can load documents from your personal cloud space using Microsoft OneDrive, Office 365 and Web Browser that are going to be serviced in the Flip from September. The 2019 Samsung Flip is a reassuring partner in a digital meeting environment.

Thanks to Design, Your Meetings Become More Interesting!

One of the highlights of the 2019 Samsung Flip is its design. First, you see its light gray color. Jae-gwang Lee from Samsung Visual Display, the developer of this product, says, “Similar to the previous model, the 2019 Samsung Flip has light colors to make sure it feels accessible and usable for people. The product uses light colors, particularly a light gray color to be well harmonized not only in offices and meeting rooms but also in trendy meeting spaces.”

The Flip’s wall-mounted design is also noteworthy. Its ‘no gap wall mount’ design allows the display to be completely attached to the wall, giving it a sleek and clean appearance. Other than the wall mount on the back of the display, the product is installed with magnet brackets on all four corners on the back to prevent moving and providing stability. The pen illustration on both sides of the display where you place your pens is simple and modern, capturing every detail of its elegant design.

The 2019 Samsung Flip makes your conference room and classroom trendy. Jae-young Kim, product planner at Samsung Visual Display, says, “The 2019 Samsung Flip offers a smart office and modern work environment where users can rapidly capture ideas, share them with other people and save them without any difficulties.”

The 2019 Samsung Flip has the convenience of digital yet captures the feel of the analogue. While providing a certain comfort of old technology, it will provide the best optimized modern meeting environment with the three key features of pen, convenience and design.

InfoComm 2019 was held from June 12 to 14 in Orlando, Florida. Those attending not only received an overview of recent trends in the global display industry, but they were also able to experience the latest innovations in display technology firsthand.

During the event, Samsung introduced various usage scenarios that demonstrated how digital signage could be installed in a variety of environments, ranging from classrooms to retail and offices. Here, to wrap up the 10 Years of Signage Innovation series, we’ll take a look at exciting new possibilities for display technology – some of which are already part of our daily lives.

Three ‘Hot Spots’ at InfoComm 2019

The corner of Samsung’s InfoComm 2019 booth that showcased The Wall Luxury transformed the event space into a movie theater. A modular display based on Micro LED technology, The Wall Luxury transcends the limitations of conventional displays in terms of size, screen ratio and resolution; measures only 29.9mm thick; and features a bezel-less design that allows it to seamlessly merge into the wall and the living room.

When the screen is off, it displays media arts or virtual wallpapers that transform The Wall Luxury into an art piece. As one attendee shared, “Pixels are invisible to the eye even when seen from up close.” Attendees also expressed excitement for the impending surge in demand for luxury home cinema products.

Have you ever wished that a detailed product description would pop up in the background automatically, without requiring you to call for assistance? Samsung MagicINFO 7 is an all-in-one system that manages advertising content on digital signage so consumers can view product information right away.

A new AI-based algorithm enables the system to display the right advertisement at the right time through customization. So for example, when shopping, if you pick up a certain cosmetic product from the shelf, the system will recognize the sensor under the product and instantly display the product information (as seen in the image above). As the system is based on the big data that includes shopping patterns of store visitors and their moving routes, there will be a countless number of scenarios for the system to use.

In meetings, where opinions are shared and decisions are made, easy and efficient communication between participants is crucial. Samsung’s new Flip 65” streamlines these situations by offering users a 65-inch touchscreen with a fast response speed. Visitors who tested out the display remarked on how impressed they were by its ability to recreate the effects of brush strokes. Not only that, the product also features a No Gap Wall Mount that allows it to be easily fixed to a meeting room wall so offices can utilize their space more efficiently.

When Advanced Technologies Enter Our Lives

Such advanced display technologies will completely change many aspects of our lives. What we have only seen in science-fiction movies is gradually becoming reality. Transformations in the office, classroom and restaurants – places where people spend a lot of their time – show us how far we have come in terms of display technology advancements.

Here we see a group meeting at a global company in which two teams from the company’s San Jose and Seoul offices are video conferencing using Cisco’s Webex Room Kit.1 The display’s 4K resolution allows the participants to clearly see the letters on the screen so they can properly discuss the design.

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Technological innovations have changed how we work. People have become more inclined to work from home or hold remote meetings, and employ other forms of work that transcend limitations in time and space to make the work process more productive. Samsung’s SMART Signage Solution reflects this trend, and is helping to create ‘smart offices’ in partnership with Cisco.

Thanks to Samsung SMART signage and Cisco’s Webex Room Kit solution, which helps meeting participants in different locations feel as if they’re in the same room, consumers will be able to create virtual meeting rooms without any hassle.

In a middle school math class, a teacher takes advantage of visual aids with complex tables and graphs using Samsung’s Flip. The display helps the teacher conduct a collaborative class, rather than a one-sided lecture, by enabling him to pull up digital textbook files to solve problems with students. Everything written on the screen during class is sent to the students via email, so they don’t have to worry about writing everything down for future reference.

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Samsung replaced the blackboard with the introduction of the Flip in order to create a new type of learning environment. One that connects the classroom to new information in real time, and keeps students interested by helping teachers prepare a variety of class materials. This ‘live blackboard’ will help teachers foster a lively class environment that encourages students’ creativity.

For someone whose favorite lunch is a cheeseburger from the place down the street from her office, the trip to the burger joint becomes a daily routine. She’s there today too, as usual. Because she visits every day at around the same time, her favorite set automatically pops up on the kiosk when she is ready to order. When she is ready to pay for her food, the coupon stamps she gathered during the past week pop up as well, automatically applying a discount to her bill.

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The role of digital signage in shopping will also expand to the point that it will act as an ‘AI secretary’ that customizes the shopping experience for each customer. In the past, displays were a one-way communication method that offered information to the audience. Now, they deliver customized information according to customers’ behaviors and preferences. Scenarios that cater to the needs of both customers and retailers can be shown on the display, such as an automated message announcing a 20 percent discount when a fruit stall wants to sell off excess inventory.

“We will provide more advanced forms of communication by implementing touch functionality and sensors, as well as a display content management system and analysis function,” said Kay Hwangbo, Signage Products Product Planner at Samsung Electronics’ Visual Display Business.

A Display that Transcends Limitations

We may not have noticed each and every change, but digital signage is now deeply immersed in our lives, connecting different parts of it together <See 10 Years of Signage Innovation: Episode ①>. For the last 10 years, Samsung Electronics has continuously pushed technological boundaries and maintained its leadership of signage innovation <See 10 Years of Signage Innovation: Episode ②>.

Going forward, Samsung will continue to lead the industry with innovative digital signage solutions. The focus will be about thinking outside of the conventional notion that signage is a one-sided advertisement that feeds information to the audience. The first step is to advance interactive communication that thoroughly analyzes customers’ interests, needs and behaviors.

“The industrial display business boasts huge growth potential,” said Seog-gi Kim, Executive Vice President of Samsung Electronics’ Visual Display Business. “The industry will become a broader B2B business that covers everything from display hardware to software, solutions, consulting, content development, remastering and more.”

¹ Webex Room Kit is a collaboration tool that enables remote meetings and content sharing.

Additionally, InfoComm 2019 attendees can experience Samsung’s other latest display innovations including MagicINFO 7 with AI-Based Analytics Solution, the new Flip 65’’ and QLED 8K signage.

The Wall Luxury: See the Greatness from the Comfort of your Home

Samsung is introducing its luxury version of The Wall, the ground-breaking Micro LED, large-format modular display. Ideal for even the brightest areas of the luxury residential space, The Wall Luxury is configurable and customizable to a variety of sizes and ratios from 73” in 2K definition, to 292” in 8K definition. With a depth less than 30mm, the slim, bezel-less infinity design along with customizable décor frames allows the display to blend seamlessly into its surroundings, ensuring no disruption to the desired ambience of its environment.

Available globally starting July 2019, The Wall Luxury offers a new user interface and experience. Based on research into the lifestyles of target consumers and their preferences, the new luxury model goes beyond just image quality and provides a personalized user experience. A customizable décor frame enhances the display and ensures it fits any luxury space. Thanks to the 100,000-hour lifetime of its self-emitting diodes, The Wall is designed to never turn off, but to change into a digital canvas best matching the owner`s interior needs and personal mood. When the screen is not used, the Ambient Mode can display a variety of curated art from paintings, photographs and video art to customizable pictures with digital frames – that best suit the homeowner’s tastes.

The Wall Luxury is also equipped with the AI picture quality engine, Quantum Processor Flex. This delivers optimized picture quality scene-by-scene, regardless of the original source format. Quantum Processor Flex is a machine learning-based picture quality engine that analyzes millions of image data to automatically calibrate the original low resolution according to the modular screen resolution.

Whether viewing a classic movie, an anticipated sporting event or the latest console game, AI upscaling, Quantum HDR technology peak brightness of 2,000 nits and 120Hz video rate provide a rich and superior visual experience that is second-to-none. To complement the display’s visuals, Samsung has partnered with industry-leading home entertainment and automation providers. These include Harman Luxury Audio and Steinway Lyngdorf for audio solutions; Control4, Crestron and Savant for home automation solutions; and Domotz, Ihiji and OrvC for remote monitoring capabilities.

“Throughout the last twelve months, we’ve closely monitored interior design and technology trends to shape the product planning and development of The Wall Luxury,” said Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “We set out to create a product unlike anything else – matching the lifestyle and taste of those looking for the most exclusive and premium visual experiences in their homes.”

MagicINFO 7 with AI-Based Analytics: Turning Signage into Insights

Samsung’s MagicINFO 7 is a powerful content and device management solution for all types of smart signage, allowing businesses to conveniently create, schedule and play content across a signage network while delivering informative business insights through real-time integrated data collection and analysis. It is an all-inclusive platform that can meet all business requirements.

The commercial display market is changing rapidly, and many businesses require adaptive content. MagicINFO Analytics, powered by Brightics AI, turns the displays into a platform to deliver business insights. It allows users to optimize and automate store promotions and campaigns based on real-time integrated data. Using MagicINFO Analytics, marketers can analyze big data and in-store customer behavior to display the most relevant content customized for customers’ needs. MagicINFO Analytics also delivers meaningful performance reports allowing retail managers and marketers to better understand promotion results, informing future marketing campaigns.

At InfoComm 2019, Samsung has created a dedicated market-inspired space to showcase the many features and benefits of the powerful MagicINFO analytics solution. At the booth, Rule Manager, Behavior Sensing and Brightics AI tools enable the solution’s contextual marketing, traffic analysis, customized modeling and analysis capabilities. MagicINFO 7 supports all of Samsung’s smart signage products and beginning in 2019, will be embedded in its industry-leading QLED 8K signage — meaning all users will benefit from the full impact of this advanced technology, ultimately improving customer engagement while saving time and money.

New 2019 Flip 65’’: Digital Flipchart for Enhanced Collaboration

Expanding on the success of the 55” model, the new Flip 65” is the latest addition to Samsung’s portfolio of digital flipcharts, offering greater collaboration capabilities in an easy to navigate display. First unveiled at InfoComm 2019 and available globally from July, the 65” model provides a host of new features and is the world’s fastest interactive touch display – allowing teams to work smarter, faster and more efficiently.

The bigger 65-inch screen expands the usability of the display and is an ideal solution for large meeting rooms and classroom requiring a larger display. For this model, Samsung has introduced the No Gap Wall Mount, removing any unnecessary space between the product and the wall, meaning it is aesthetically appealing no matter the angle.

Samsung is now offering an advanced digital experience, truly making the move from analog to digital. Note Layer and Merge to Roll features create a completely interactive whiteboard, while Brush mode recognizes a wide range of pen thicknesses, ensuring users can produce the images they are looking for at just the stroke of a brush with the same smooth feel as a real paintbrush. Water and oil painting modes allow different styles and textures, while color mixing capabilities let users access a full, vibrant color palette. Finally, advanced technical capabilities such as connection to the cloud and popular cloud collaboration tools including Office365, OneDrive and Remote Desktop¹ as well as remote management allow users to take collaboration beyond the Flip and empower employees across multiple locations.

Also announced at InfoComm 2019, Samsung and Cisco have unveiled the next phase of their strategic partnership to improve modern workplace collaboration. By integrating Samsung’s superior 4K UHD SMART signage QMR Series with the Cisco Webex Room Kit Mini, groups and teams that are spread out across different locations can communicate over video and encounter a high-quality experience. The combination also provides a plug and play experience that is designed and optimized for smaller huddle spaces of three to six people, a true “Huddle in a box” solution. Additionally, Samsung’s new Flip 65” is the first interactive display that will be incorporated into Cisco’s upgraded version of the Webex Room Kit Series that is scheduled for release later this year. The combination will enable Webex co-creation on Samsung Flip 65” and expand from in-room ideation to two-way whiteboarding for teams located anywhere across the globe.

“The partnership between global leaders Cisco and Samsung will transform the workplace,” says Sri Srinivasan, Senior Vice President and General Manager, Webex Devices at Cisco. “Samsung’s visual display technology is second to none., Integrating these displays with Cisco’s Webex Room Kit Series will change the meeting room experience for distributed teams, whether they are gathering in huddle spaces or co-creating.”

“Collaboration is at the heart of any great business and our partnership with Cisco, the leader in telepresence and networking technology, will allow us to transform workspaces,” said Hyesung Ha, Senior Vice President of Visual Display Business at Samsung Electronics. “We look forward to working with Cisco to continually innovate the way businesses collaborate.”

QLED 8K Signage: The Market’s Highest Resolution Signage Launching Globally in Q3

Following the unveiling of the 82” QLED 8K Signage at ISE 2019 in Amsterdam, Samsung is today announcing the global availability of the display and an expanded portfolio, unveiling the 98” model. Both models will be available worldwide beginning Q3 of this year. Samsung’s QLED 8K combines the market’s highest resolution with artificial intelligence-enabled upscaling technology powered by Quantum processor in 8K. This means content can be produced at a lower cost and in lower resolution but can still be displayed in 8K quality. The brilliant picture quality, with 100% color volume and peak brightness up to 4,000 nits, brings every detail to life attracting customer attention. All in a slim, minimal design that seamlessly fits into any customer environment in portrait or landscape mode, QLED 8K Signage offers a new level of visual impact for businesses.

To learn more about InfoComm 2019, visit www.infocommshow.org. For more information about Samsung’s latest SMART Signage Displays, please visit https://displaysolutions.samsung.com/infocomm2019.

¹ Feature will be available beginning September 2019 through a software update.