For years, Samsung Electronics has designed its devices around what people truly need, such as better performance, sharper cameras and smarter ways to stay connected. And, with Galaxy AI, it goes beyond what devices can do — it’s about how people interact with them.

As AI rapidly becomes the new user interface, it’s redefining our relationship with technology. No longer just a collection of apps and tools, the smartphone is evolving into a smart companion that understands user intent and responds in real time. This transformation moves us from reaction to anticipation – where, as AI becomes the UI, intent becomes instant.

The next-generation Galaxy devices are being reimagined around a new AI-powered interface, supported by breakthrough hardware built to unlock their full potential. This future is already unfolding, and the best of Galaxy AI and Samsung craftsmanship is about to be unveiled.

On 9 July, Samsung Electronics will host Unpacked in Brooklyn, New York – a borough with an extraordinary spirit and a distinctive history. Brooklyn is where visionary thinking and bold ideas shape the future, so it’s only fitting that Samsung unveils the latest and greatest additions to the Galaxy portfolio in a place known for its culture, creativity, and collaboration. The event will be streamed live on Samsung.com, Samsung Newsroom, and Samsung’s YouTube channel beginning at 10 P.M, Malaysia Time.

Register Your Interest Today!

Get ready for the next Galaxy innovation – from now until 9 July 2025, 9:59 P.M., register your interest to receive an RM50 voucher to pre-order the next Galaxy device(s) unveiled during the Galaxy Unpacked. Customers who have completed the registration of interest will also be eligible to purchase the Samsung Reservation+ voucher by paying RM10 during the promotion period and receiving a voucher code worth RM210!

Embrace the AI Lifestyle

Participants who have completed their registration of interest for the next Galaxy device(s) are also eligible to participate in the My AI Lifestyle Contest. Simply follow these steps to participate:

1. Comment and answer a question on the My AI Lifestyle Contest announcement that will be posted on Samsung Malaysia’s official Facebook, Instagram, TikTok and X account.
2. Make sure to include the hashtag #GalaxyUnpacked and #MyAILifestyle on your comments.
3. Participants must follow Samsung Malaysia’s official Facebook, Instagram, TikTok and X account, and have their social media account set to public.

Check out these amazing prizes up for grabs:

1. 65” Neo QLED QN70F 4K Samsung Vision AI Smart TV
2. 280W Bespoke AI Jet Lite Premium AI Cleaning Pebble Grey
3. 594L Bespoke AI Refrigerator SBS 9” LCD AI Home Black
4. 25KG Bespoke AI Laundry Front-load Washer AI Ecobubble^TM
5. Galaxy Tab S6 Lite

Register your interest here today and experience the next Galaxy: https://www.samsung.com/my/unpacked/

Stay tuned and make sure to visit Samsung Malaysia Newsroom for all upcoming teasers, trailers and updates ahead of Unpacked 2025.

Over the last decade, smartphones have undergone a remarkable transformation – becoming more powerful and intelligent than ever before. As the advent of mobile AI has raised the bar for what these devices can achieve, so has our expectation for peak performance. Integrating AI has fundamentally reshaped mobile experiences, turning smartphones from convenient tools into indispensable companions for connection, creativity and productivity. As our reliance on these devices grows, so do our expectations for them to be portable and lightweight without sacrificing power and innovation.

We’re constantly striving to understand our users’ evolving needs, innovating to bring them what they’re looking for. By pushing the boundaries of mobile technology, we’re going beyond what users expect and opening up new possibilities. The latest addition to the Galaxy S series is both a powerful AI companion and an engineering marvel, merging flagship-level performance with superior portability.

This is more than a slim smartphone. Every curve, contour and component reflects a breakthrough in precise engineering to create a premium experience worthy of the S series name. The Galaxy S25 Edge not only sets a new standard for what you can achieve with your smartphone, but it also unlocks a new era of growth for the mobile industry.

As the newest edition to the Galaxy S25 series, Galaxy S25 Edge embodies the ultimate camera experience – and takes it one step further with mobile AI that empowers users to reach new creative realms in every aspect of mobile photography, from capturing to editing and sharing. Even with its slim form, Galaxy S25 Edge’s 200MP wide lens continues Galaxy’s iconic camera experience, delivering pro-grade capabilities to intuitively capture the world around you. And thanks to Galaxy AI, the camera transforms into a smart lens that helps recognize what matters to create new memories.

Join us online on May 13, 9am KST, as we introduce the next evolution of Galaxy. Discover how Galaxy engineers built on years of innovation and visionary thinking shaped by you to reimagine everything you expect from a smartphone.

The Galaxy A series is Samsung Electronics’ most popular smartphone category, leading the democratization of Galaxy innovations that is giving people the power to create, connect and thrive.

This year, Samsung is taking the impactful Galaxy innovations for the A series even further. The awesome new Galaxy A series devices are designed to provide the fully-loaded experience that people want from a smartphone.

Be sure to tune in on 17 March 2022 to Samsung Malaysia Facebook and Samsung Newsroom in order to catch the latest Galaxy A Event streaming live starting at 10PM (Malaysia Time). For more details following the event about these all-new devices, go to Samsung Newsroom for all the latest information.

Join us on September 1 for Galaxy Z Fold2: Unpacked Part 2 to explore the groundbreaking features of the Galaxy Z Fold2 Event will be available at Samsung.com/my/ and news.samsung.com/my/ at 10 p.m.

Visit Samsung Newsroom for regular updates ahead of the event as well as the latest device information and multimedia resources.