When it comes to travel, discovering hidden local attractions and engaging meaningfully with people and places can transform experiences into core memories. In this final edition of a three-part series on how Galaxy AI, together with Google AI’s capabilities, transforms everyday life, learn the best ways to travel smart and smoothly, with the right AI tools on hand.

From planning your itinerary to chatting with locals and uncovering the history behind iconic landmarks, here’s how you can unlock better travels with Galaxy AI.

Seamless communication for every moment

Handle calls and messages with ease using Live Translate (left) and Chat Assist (right) to communicate clearly across languages.

Now imagine you’ve just landed in Korea and need to confirm your hotel stay. You’re about to make a phone call, but the language barrier makes this simple question feel daunting. Live Translate^[1] is your secret weapon. Built into your Galaxy device[2], it allows real-time audio translation with the person you’re speaking to, accompanied by a transcript on-screen, for stress-free communication. Offering support for a total of 30 languages and dialects, Live Translate enables you to enjoy nothing but smooth conversations when you’re out exploring.

If you’re texting instead, Chat Assist^[3] enhances sentence structure, refines expressions, corrects grammatical errors and even generates complete sentences to save time while adjusting the tone to match your personal style. This makes sure you can communicate effortlessly with someone in multiple languages[4], with your message coming across as polite and culturally appropriate.

Find the Best Itinerary for You

Curate your personalized photo itinerary of New York City with Gemini Live

Let’s say you are planning a trip to New York City with your friend, and the both of you have a different list of photo spots you’d like to visit. With only a few days to explore, make the most out of your time and simply tell Google Gemini Live^[5] what each of you want, and it will create a seamless itinerary that fits in the places on both your lists. Now enhanced with multimodal AI, Gemini also enables seamless interactions combining voice, touch and visual input, to offer intelligent, conversational guidance that supports your journey of exploration.

Here Gemini pulls together a visual itinerary of New York’s most iconic photo spots, including the scenic views from DUMBO, the cobblestone charm of SoHo, and the architectural wonder of the Jenga Building in Tribeca. No toggling between apps, no search fatigue, just instant, intelligent planning. And whether you’re using the new Galaxy Z Fold7 or the Galaxy S25 series, AI-powered camera software like the optimized ProVisual Engine enables sharper outputs, making sure you and your friend are all set to capture some amazing shots for the memories.

Dive Deep into Local Essences

With Circle to Search, discover the story behind any image instantly.

After you get back to the hotel from your day of exploring Tribeca, you wonder what building is actually in that photo you snapped.

With Circle to Search with Google^[6], all you need is to press your home button and circle the item on screen. Instantly, Circle to Search identifies it as the Jenga Tower, giving you all the details without needing to type a single word. Whether it’s a piece of street art in Melbourne or a historic temple in Bangkok, Circle to Search on your Galaxy device is your in-pocket local guide that reveals the story behind every landmark, mural and more – adding meaning to every experience.

Ready to take off and explore the world your way? Take the lightweight Galaxy Z Fold7 along and make use of its wider screen with a new 21:9 aspect ratio perfect for multi-tasking as you plan, translate, and discover all at once. Or keep things compact with the Galaxy Z Flip7 – your pocket-sized travel companion ready to support with quick translations and capturing moments, all conveniently from the FlexWindow.

With Galaxy AI and the latest foldables by your side, make each step of your journey smarter, smoother and more connected than ever.

Get 3 years of accidental & liquid damage protection with Samsung Care+ when your purchase Galaxy Z Series from 6 October to 31 October 2025.

To purchase the Galaxy Z Series, please visit: https://www.samsung.com/my/smartphones/galaxy-z/

[1] Live translation is available through the Samsung phone dialer and some third-party apps, such as WhatsApp, Facebook Messenger, Instagram, Signal, Line, WeChat, Telegram, Meet, and Kakao Talk. Certain regions and languages may not be supported. Arabic, Chinese (Simplified, Cantonese), English (US, Great Britain, India, Australia), French (France, Canada), German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese (Brazil), Russian, Spanish (US, Spain, Mexico), Thai, Vietnamese, Turkish, Romanian, Swedish, and Dutch are supported languages.

[2] Live translation during calls is available on the Galaxy S25 Ultra, S25 Edge, S25+, S25, S25 FE, S24 Ultra, S24+, S24, S23 Ultra, S23+, S23, S22 Ultra, S22+, S22, Z Fold7, Z Fold6, Z Fold5, Z Fold4, Z Flip7, Z Flip7 FE, Z Flip6, Z Flip5, Z Flip4, Tab S11 Ultra, Tab S11, Tab S10+ 5G, Tab S9+ 5G, and Tab S8+ 5G. The feature is not supported on the Galaxy Tab S10 Lite, Galaxy Tab S10 series (Wi-Fi), Galaxy Tab S9 series (Wi-Fi), Galaxy Tab S10 FE series, Galaxy Tab S9 FE series, Galaxy Tab S8 series (Wi-Fi), A series phones or tablets, or on other models.

[3] Tone suggesting feature in Chat Assist requires a network connection and Samsung Account login. Must meet length requirements to activate feature. Service availability may vary by language. Accuracy of results is not guaranteed.

[4] Translating feature in Chat Assist may require Samsung Account login. Some chat applications may not support this feature. Certain languages may require language pack download. Service availability may vary by language. This feature is activated when a translatable language is detected. Accuracy of results is not guaranteed.

[5] Gemini is a trademark of Google LLC. Results for illustrative purposes. Gemini Live feature requires internet connection and Google Account login. Service availability may vary by country, language, device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Currently, you can use a personal Google Account that you manage on your own, or a work or school account for which your administrator has enabled access to Gemini. You must be 13 (or the applicable age in your country) or over to use Gemini with a personal or school Google Account and 18 or over to use Gemini with a work account.

[6] Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language and device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed.

But just as panic starts to set in, a wave of relief washes over you—because you’ve got the Samsung Galaxy S24 FE in your pocket, your ultimate travel companion powered by the incredible Galaxy AI. With this trusty device, you’re never far from the help you need.

With Galaxy AI at your fingertips, features like Interpreter and Live Translate will make you feel like a local in no time. Simply fire up Interpreter, and you can instantly translate in-person conversations as you explore the city. Speak into your phone, and watch as your words are instantly translated and displayed on the screen for the locals to understand—helping you ask about points of interest or directions, while effortlessly connecting with the people around you.

But that’s not all! Live Translate breaks down language barriers during phone calls. So when you’re trying to make a reservation at that highly coveted Michelin-starred restaurant, the Galaxy AI has got you covered—no awkward misunderstandings here!

And for those moments when you need to understand what’s right in front of you, Circle to Search translate comes to the rescue. Simply point your phone’s camera at a sign or a menu, and watch as it instantly translates everything in view. No more guessing what that mysterious dish on the menu is or trying to decode the street signs.

With the Samsung Galaxy S24 FE and Galaxy AI by your side, you can fully embrace new cultures, connect with locals, and explore the world without missing a beat. As you head off on your year-end adventure, make sure your Galaxy S24 FE is in your travel bag—because with the power of Galaxy AI, the world is yours to discover!

Get the full Galaxy AI experience for under RM2,000![1]

Trade in your selected A50 or A70 series devices to enjoy significant savings through Samsung’s trade-in program on the Samsung Online Store.[2] The rebate value may vary for each model. If you trade in other existing devices, you will get a RM300 rebate upon checkout.[3] Promotion ends on 31 December 2024.

Buy the new Samsung Galaxy S24 FE: https://www.samsung.com/my/smartphones/galaxy-s24-fe/buy/

[1] While stocks last. Terms and conditions apply.

[2] Trade-in value is refreshed on a monthly basis. Actual final price may vary depending in the value of trade-in device. Terms and conditions apply.

[3] Terms and conditions apply.

Galaxy AI currently supports 16 languages[1], and by the end of the year that number will go up to 20 with these new additions. This update means even more users will be able to lower language barriers and step into a larger world with the power of Galaxy AI. The new languages and dialects will be available for download as language packs from the Settings app of compatible Galaxy devices.

For more information about Galaxy AI, please visit: Samsung Newsroom, Samsungmobilepress.com or Samsung.com.

[1] Supported languages include Arabic, Chinese (China mainland, Hong Kong), English (Australia, India, United Kingdom, United States), French (Canada, France), German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese (Brazil), Russian, Spanish (Mexico, Spain, United States), Thai and Vietnamese.

Samsung Electronics Co., Ltd. proudly introduces the Galaxy S24 FE, enhancing the Galaxy AI ecosystem and making flagship innovations accessible to a broader audience.

The Galaxy S24 FE boasts a vibrant 6.7-inch[1] Dynamic AMOLED 2X display, a robust 4,700mAh battery, and the powerful Exynos 2400e chipset, making it ideal for gaming and multimedia. Enhanced by the ProVisual Engine and Galaxy AI’s Photo Assist features, the camera setup includes a 50MP wide lens, an 8MP telephoto lens with 3x optical zoom, a 12MP ultra-wide lens, and a 10MP selfie camera.

Unleashing Creativity with AI

The S24 FE’s camera capabilities are powered by Samsung’s innovative ProVisual Engine, which leverages advanced AI algorithms for stunning visual quality. Key features include Nightography, enhancing low-light performance for beautiful night portraits, and AI Zoom, which provides high-quality performance at various zoom levels. The Object-Aware Engine optimizes colors and scenes in Super HDR, ensuring vibrant photos that truly stand out.

Editing is effortless with Galaxy AI’s Photo Assist tools. Generative Edit[2] allows users to rearrange objects for greater creative freedom, while Portrait Studio[3] transforms selfies into various artistic styles. Edit Suggestions[4] instantly recommends changes, making it easy to enhance images. Instant Slow-mo[5] captures precious moment, ensuring that important experiences are not missed.

Unmatched Gaming Performance

Equipped with the Exynos 2400e chipset, the S24 FE delivers an unparalleled gaming experience featuring Ray Tracing technology. One of its standout features is improved cooling, thanks to a 1.1x larger vapor chamber[6] that maintains performance during intense gaming sessions. The long-lasting 4,700mAh battery[7] ensures that users can enjoy extended gaming without interruption.

Additionally, the S24 FE boasts the largest 6.7-inch display in the FE series, with an impressive refresh rate of up to 120Hz, providing a smooth and immersive viewing experience. The Vision Booster feature further enhances visuals for clarity, even in bright sunlight, making gaming enjoyable in various environments.

Seamless AI Integration

The Galaxy S24 FE incorporates Galaxy AI to enhance both productivity and communication. The Circle to Search with Google[8] feature provides instant search results with ease, allowing users to satisfy their curiosity quickly. The Interpreter[9] function translates conversations in real-time, even offline, breaking down language barriers seamlessly.

Live Translate[10] enhances communication further by enabling translations during phone calls and within select apps. The Composer feature suggests text for emails and social media, streamlining the writing process. Lastly, Note Assist[11] simplifies note-taking by providing transcription and translation capabilities, making it easier to capture and organize thoughts efficiently.

A Connected and Secure Ecosystem

Connecting the S24 FE to the Samsung Galaxy ecosystem enhances functionality, allowing for seamless file transfers and intuitive collaboration. This interconnected experience boosts productivity and creativity while ensuring security through Samsung Knox, which offers multi-layer protection and real-time threat detection.

In line with its sustainable vision, the S24 FE is crafted using recycled materials, such as plastics and aluminum[12], while providing seven generations of OS upgrades and security updates.[13]

The Galaxy S24 FE is available to purchase in Malaysia from 4 October 2024.

Save up to RM900 on your Galaxy S24 FE when you check out today!

Save more when you decide to trade in your existing devices, please visit https://www.samsung.com/my/trade-in/ to find out how much can you save!

To buy the Galaxy S24 FE, please visit: https://www.samsung.com/my/smartphones/galaxy-s24-fe/buy/

[1] Measured diagonally, Galaxy S24 FE’s screen is 6.7-inch in the full rectangle and 6.5-inch accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole.

[2] Generative Edit requires a network connection and Samsung account login. Editing with Generative Edit results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by Galaxy AI. The accuracy and reliability of the generated output is not guaranteed.

[3] Portrait Studio requires a network connection and Samsung Account login. Supports JPG, HEIC (HEIF), BMP and PNG files. The background must not be transparent. Editing with Generative Portrait results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by Galaxy AI. The accuracy and reliability of the generated output is not guaranteed.

[4] Edit Suggestion is compatible with JPG, PNG, GIF and MP4 formats. Edit results and quality may vary depending on the photography or filming condition. Accuracy of results is not guaranteed.

[5] Instant Slow-mo feature is available on Samsung Video Player and Samsung Gallery. May not be available on certain video file types. Accuracy of results not guaranteed.

[6] Compared Galaxy S24 FE to Galaxy S23 FE.

[7] Compared Galaxy S24 FE to Galaxy S23 FE (4,500mAh).

[8] Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by country and language. Accuracy of results is not guaranteed.

[9] Interpreter requires Samsung Account login. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Availability and supported features may vary by country, region or carrier. Availability of supported languages may vary.

[10] Live Translate feature for Call Assist does not require a network connection. Calls require a network connection to activate Live Translate. Samsung Account login required. Live Translate is only available on pre-installed Samsung Phone apps and some third-party apps. Service availability may vary by language or region. Certain languages may require language pack download. Accuracy of results is not guaranteed.

[11] Note Assist requires a network connection and Samsung Account login. Character limit applies. Service availability may vary by language. Accuracy of results is not guaranteed.

[12] Galaxy S24 FE features components that incorporate a minimum of 10% recycled plastics sourced from discarded fishing nets, water barrels, PET bottles, and PBT wastes, and pre-consumer recycled aluminum (a minimum of 30%) and glass (a minimum of 20%) sourced from materials generated as a by-product during manufacturing. Additionally, select components incorporate 100% recycled rare earth elements (Neodymium and Praseodymium) recovered from magnets that were discarded during manufacturing or from products that reached their end-of-life.

[13] Galaxy S24 FE will be supported with seven generations of OS upgrades and seven years of security updates from the global launch date.

A diverse country with more than 203 million people embodying a wide range of cultures and traditions, Brazil uses Brazilian Portuguese as its official language. Meanwhile, 22 neighboring countries use Latin American Spanish.

Although Brazilian Portuguese and Latin American Spanish are widely spoken, intricate variations in both languages presented various challenges when teaching Galaxy AI to discern and distinguish regional differences. That’s why Samsung R&D Institute Brazil (SRBR) collaborated with Samsung experts from Mexico — as well as third-party partners such as the science and technology institutes SiDi and Sidia — to assemble a multidisciplinary and highly skilled team that could tackle the task.

Lower Barriers, Higher Understanding

The team used thousands of sources and a combination of machine learning and language processing tools to improve the AI model’s recognition of speech, written texts, and regional variations. But local jargon and names of famous figures — including sports teams, celebrities, and bands — vary widely between regions. Also, the same meaning can be expressed in many different words. While language models need localized data to gain a comprehensive understanding of the different languages to be translated, such variations inevitably present obstacles.

For example, swimming pool is “alberca” in Mexico — but it is “pileta” in Argentina, Paraguay and Uruguay. Meanwhile, in Colombia, Bolivia and Venezuela, swimming pool is “piscina”, which is also used in Brazil but with a slight tonal difference. And while Colombians might say “chévere” to refer to something cool, Mexicans instead say “padre.”

These differences represent huge challenges for AI language understanding and learning, but the team overcame them by building larger language models, refining processing tools – and collaborating across borders and time zones.

“We had to consider local slang and different ways of speaking before adapting and testing the model accordingly, which required close collaboration between the SRBR quality assurance (QA) team and development teams,” says Mateus Pedroso, Senior Manager and Head of Software Quality Lab at SRBR. “Since SRBR is located three hours ahead of the QA team in Mexico and 12 hours behind the management team in Korea, we had to create new communication channels and processes to align results and share progress. This multicultural collaboration generated a fiesta of ideas and solutions for Galaxy AI.”

Communicating Success

Samsung’s philosophy of open collaboration came to life during this regional project as it was an iterative process that leveraged evolving technology on a global scale. To overcome linguistic and cultural barriers, the SRBR team needed to collect and manage massive amounts of data — continually refining and improving upon audio and text sources.

The teams carved out key areas of responsibility to ensure everyone could benefit from the collective skill sets across the company’s Latin American offices. The SRBR development team served as the intermediate stakeholder of the project, receiving directions from Samsung’s headquarters and developing new updates to improve the AI model while carrying out tests for numerous use cases.

“The testing phase required extensive communication and collaboration with QA teams to optimize the user experience, and each adjustment needed further testing and review,” says Leandro Flores de Moura, Software Development Manager at SiDi. “The success of Galaxy AI’s language capabilities is built on communication and collaboration as much as it is on technical expertise” adds Nathan Castro, QA Test Developer at SiDi.

A Roadmap for Culture

What makes Galaxy AI particularly interesting for everyone involved is the fact that this wasn’t merely a language project. To them, language is a cultural guide that provides valuable insight into people’s heritage and identity.

“For SiDi’s QA team, this was an endeavor that will change the world by enabling cultures to come together and overcome the difficulty of communicating in different languages,” adds Estefanía Castro Suárez, Test Developer at SiDi. “Knowing we were part of this fills us with pride and motivation.”

“The way the SRBR team collaborated exemplifies what Galaxy AI sets out to achieve—making the world a smaller place through communicating, sharing and interacting with people, even those who speak different languages,” concludes Pedroso. “This capability will only grow as more languages come on board with Galaxy AI.”

Join Galaxy AI-Volution Squad Today!

Purchase our latest Galaxy innovation

• Samsung Galaxy S24 Ultra: https://www.samsung.com/my/smartphones/galaxy-s24-ultra/buy/
• Samsung Galaxy S24+ | Samsung Galaxy S24: https://www.samsung.com/my/smartphones/galaxy-s24/buy/

To learn more about Galaxy AI, visit: https://www.samsung.com/my/galaxy-ai

As Samsung continues to pioneer premium mobile AI experiences, we visit Samsung Research centers around the world to learn how Galaxy AI is enabling more users to maximize their potential. Galaxy AI now supports 16 languages, so more people can expand their language capabilities, even when offline, thanks to on-device translation in features such as Live Translate, Interpreter, Note Assist and Browsing Assist. But what does AI language development involve? Last time we visited Vietnam to learn about preparing the data that is used to train AI models. This time, we’re seeing how teams made Galaxy AI a unique offering for both the Chinese mainland and Hong Kong.

The rapid growth in AI tools that use large language models (LLM) has been seen worldwide, and China is no exception. With Baidu’s ERNIE Bot and Meitu’s MiracleVision emerging as popular choices in China, Samsung R&D Institute China partnered with both companies to help build Galaxy AI features for the country.

Samsung R&D Institute China in Guangzhou (SRC-G) and Beijing (SRC-B) worked to ensure Mandarin speakers in China had the same Galaxy AI experience as other users around the world, despite the back-end technology looking very different. The team took advantage of the dedicated resources of Chinese dialects from third-party partners and built a unique Galaxy AI solution for China.

“We have the advantage of blending global best practices with China’s local practices, as well as creating new features and constantly improving them through daily communication with Chinese consumers,” says Hairong Zhang, Software Innovation Group Leader at SRC-G. “With rich development experience from the Galaxy S24, I’m proud of how our team cooperated with local Chinese AI companies such as Baidu and Meitu to provide a solution that resonates in China.”

At the beginning, the teams had to acclimate to each other’s working styles and iron out the initial kinks of information asymmetry. Daijun Zhang, Head of SRC-B, established a task force to ensure the project followed the development schedule and moved quickly toward its goals.

Thanks to the Beijing team’s experience in generating large-scale models and successful collaboration with third-party partners, all the generative AI features were successfully launched in China. The result is a solution that has local relevance and market-specific features such as Touch to Search.

Expanding on Chinese To Develop for the Cantonese Dialect

Chinese for mainland China (Mandarin) arrived on Galaxy AI with the launch of the Galaxy S24 in January 2024. But the job for Samsung R&D Institute China was far from finished. The team was also tasked with developing the AI model for Chinese in Hong Kong (Cantonese), a dialect that builds on the work already carried out for Mandarin but brings an entirely new set of language features to address.

In developing for Cantonese, the China R&D team faced major cultural challenges that it needed to respond to in order to fully support localization for the market. The first cultural phenomenon is the two sets of systems for writing and speech. Hong Kong locals use grammar and expressions similar to Mandarin when writing but adopt a completely different colloquial grammar when communicating daily. Also, Cantonese has nine tones for pronunciation, whereas Mandarin has four.

Another cultural phenomenon is that the Cantonese dialect itself develops with the times. Add to that the fact that people often blend Cantonese and English into conversations, and it’s clear to see why it was complicated to create test cases and validate language packs.

“Cantonese is a very unique dialect that varies in different Cantonese-speaking regions,” says Jing Li, who leads the operation for testing the Cantonese AI solution. “Some of the slang, phrases, vocabulary and even the tones are varied from place to place. Therefore, we conducted a large amount of work in verifying the Hong Kong-specific data, as well as proofreading tens of thousands of relevant test cases.”

With these complexities in mind, SRC-G and SRC-B worked together to support a deep code mix using a mixture of Cantonese and English for speech recognition, simultaneously supporting both written and spoken expressions in machine translation and reflecting current pronunciations in speech synthesis.

Cultural Impact of Communication

When Galaxy AI launched the Chinese (Hong Kong) language option, the customer feedback showed that the hard work of the Samsung R&D team was justified.

For both the Chinese mainland and Hong Kong, Samsung’s Galaxy AI activities show the importance of a global brand having a local presence and expertise, as well as the power of open collaboration with other organizations. In Hong Kong, Cantonese is a key part of the cultural identity of those who live there. That’s why it was so important for the team to get the AI language model right.

“Language and communication are crucial in every region and in all walks of life,” says Henry Wat, Heads of Engineering Group at Samsung Electronics Hong Kong. “No matter the language, any tool that helps people communicate is invaluable. I believe our work is meaningful.”

In the next episode of The Learning Curve, we will head to Brazil to see how a team works across cultures and borders to bring Galaxy AI to more people.

Join Galaxy AI-Volution Squad Today!

Purchase our latest Galaxy innovation

• Samsung Galaxy S24 Ultra: https://www.samsung.com/my/smartphones/galaxy-s24-ultra/buy/
• Samsung Galaxy S24+ | Samsung Galaxy S24: https://www.samsung.com/my/smartphones/galaxy-s24/buy/

To learn more about Galaxy AI, visit: https://www.samsung.com/my/galaxy-ai

We are at the beginning of the most exciting, and probably one of the most historic moments in technology. The era of mobile AI is here – which for Samsung opened up by the introduction of Galaxy AI features on the Galaxy S24 series, our first AI phone.

Revolutionizing Mobile Experiences with a Hybrid AI Approach

To bring the real life benefits of generative AI technology to the Galaxy S24 series, we took a hybrid approach to our AI integration. AI offers so many possibilities, and we believe mobile devices are the primary access point for unlocking its potential as users around the globe continue to rely on their phone for most of their day to day needs.

The essential role that mobile devices play in everyday life means they are very personal items that people use during many critical and memorable moments. We understand these behaviors and believe smartphones should work harder so that users can truly make the most of important moments in a simpler, more intuitive and epic way. We also recognize the importance of privacy which is why we give users full control over what they share and what they keep private.

We believe our hybrid approach is the most practical and reliable solution to meet all these needs and puts Samsung ahead of the curve. We are providing users with a balance between the instant responsiveness and extra privacy assurance of on-device AI, and the versatility of cloud-based AI through open collaborations with industry-leading partners in offering a variety of functions they need for daily life.

Expanding Possibilities with On-device AI

We made the ‘Live Translate’ feature on-device AI based, because voice calls are the most basic feature of a smartphone, yet also an intimate and private means of communication. Samsung has committed to empowering users to communicate without language barriers, while at the same time ensuring every communication is safe and private.

To make this feature a reality, our R&D team worked day and night as part of a collaborative process that truly brought out the best in our teams. From determining the right size of AI language models, to training and testing in real-life scenarios, our R&D organizations within the MX business challenged themselves and pushed beyond the limits of what we thought was possible to get this feature running entirely on-device.

Samsung’s global R&D networks around the world, which are in charge of growing the best talents and developing core technologies in each region, have also played a pivotal role. Samsung Research Centers around the globe, including Poland, China, India and Vietnam have dedicated themselves to developing and expanding the languages supported by Galaxy AI. Languages are cultural, contemporary, and localized to help people break down language barriers and communicate more naturally, the role of our local R&D offices is even more crucial in opening up new possibilities for users in more regions than ever before.

All these efforts have enabled Samsung to offer something completely new which I’m excited to share. Soon, Samsung is extending the power of Galaxy AI beyond Samsung’s own native calling app by expanding Live Translate to other third-party message apps to support voice calls. So you can stay in contact with friends or colleagues, communicating on your favorite apps in multiple languages.

And since this feature has been integrated into our on-device AI language translation model, users will be able to experience barrier-free communication without worrying about privacy issues like personal data being shared outside their phone when using Live Translate.

I expect that more and more mobile AI features will be incorporated inside mobile devices as the intelligent computing power of the latest chips – particularly NPUs – advances at a blazing fast speed, along with other technologies. This will enable more people to embrace AI and make every day more convenient while offering greater peace of mind.

Growing Galaxy AI for Tomorrow’s Needs, Today

This exciting news is all part of the extension of our commitment to Galaxy AI and entering the next phase of the mobile AI era. The introduction of Galaxy AI on Galaxy S24 series was only the start. To deliver a completely new and unique AI experience, we will further optimize the Galaxy AI experience for the upcoming foldable devices. Our foldables are the most versatile and flexible form factor in Samsung Galaxy and when combined with Galaxy AI, these two complementary technologies will together unlock all new possibilities.

Samsung is also committed to expanding Galaxy AI experiences across the broader Galaxy ecosystem in a way that only Samsung can. As the mobile AI era moves forward at a rapid pace, Samsung is accelerating mobile AI innovations to meet the needs of not only today, but tomorrow.

To learn more about Galaxy AI, visit: https://www.samsung.com/my/galaxy-ai

Samsung is pioneering premium mobile AI experiences. To learn how Galaxy AI is maximizing the potential of its users, we are visiting Samsung Research centers around the world. Now supporting 16 languages, Galaxy AI is enabling more people to expand their language capabilities, even when offline, thanks to on-device translation in features such as Live Translate, Interpreter, Note Assist and Browsing Assist. We recently visited Jordan to learn the complexities of developing an AI model for Arabic, a language with many dialects. This time, we’re going to Vietnam to explore how data is prepared to train AI models.

What is the difference between a ghost, grave and mother in Vietnamese? For a language spoken by 97 million people worldwide, very little. Each word translates to “ma,” “mả” and “má,” respectively — and can only be distinguished by tone. This illustrates how difficult it can be for AI models to learn a language, considering they cannot recognize firsthand the context and emotions of conversations nor the intentions of those speaking.

Samsung R&D Institute Vietnam (SRV) used finely refined data to help its AI model properly recognize even the most subtle differences in language.

The quality of data used directly affects the accuracy of automatic speech recognition (ASR), neural machine translation (NMT) and text-to-speech (TTS) — processes that help Galaxy AI features such as Live Translate, Interpreter, Chat Assist and Browsing Assist break down language barriers.

A Typhoon of Challenges

“Vietnamese is a complex and diverse language with rich expressions, many of which are challenging to capture,” says Ngô Hồng Thái, NMT lead at SRV. Of the 16 languages that Galaxy AI supports, Vietnamese was particularly difficult to develop.

“Personally, creating an AI model for Vietnamese was more daunting than our typhoons!” he adds before explaining the hurdles faced during the development process.

Vietnamese is a tonal language with six distinct tones. As evident in the “ma” example above, small nuances in vocalization can drastically alter the meanings of words. Therefore, a meticulous and detailed approach was necessary.

“When similar sounding words are broken down, one word consists of several short segments, or ‘frame sets’,” says Bui Ngoc Tung, ASR lead at SRV. “The AI model differentiates between the short audio frames of around 20 milliseconds to recognize what words correspond to a certain set of consecutive frames. As such, it is critical to put great effort into the early stages of the AI learning process.”

Furthermore, homophones and homonyms are common in Vietnamese. People can normally rely on context and nonverbal elements in conversations to differentiate between words that sound the same or are written the same but have different meanings. However, AI models need to be taught to accurately identify and differentiate between tones and similar words.

“This isn’t a straightforward task,” Thái explains. “Apart from the amount, the data needs to be accurate to ensure it is capable of recognizing the linguistic nuances that exist in Vietnamese.”

Rigorous Preparation

The data refinement process consists of three steps. First, the audio and text used to train the AI model must be reviewed and corrected. Then, this dataset goes through random checks for overall quality. Finally, the dataset is normalized and cleaned before use in training.

“We thoroughly performed a series of tests to check the accuracy of our dataset,” says Nguyen Manh Duy, TTS lead at SRV who oversees database creation. “We faced a number of unexpected problems including misspelled words in scripts and background noise or incorrect pronunciation during audio recordings. We spent significant time refining and improving our training data.”

In addition to the unique linguistic challenges in Vietnamese, there is a lack of universally accessible data compared to more widely spoken languages. “This is another reason why the data refinement stage is so important,” he adds. “Since we had limited sources, every piece of data had to be fully reliable. There was no margin for error.”

Moreover, the AI model for Vietnamese must consider both tonal and regional differences. To improve the AI model’s accuracy, the team collected vast amounts of data with Vietnam’s northern, central and southern accents — resulting in an enormous amount of information to refine and verify.

Continued Improvement

Developers at SRV completed the project after months of hard work, and Vietnamese became one of the first languages to be supported by Galaxy AI. Despite this success, the team is ceaselessly working to improve the Vietnamese Galaxy AI experience.

“We’re continuing to enhance the AI model by incorporating user feedback about the relevance of words and phrases in Galaxy AI,” says Tran Tuan Minh, leader of the AI language development project at SRV. “We have just taken our first steps into a more open world  —  and we have so much more to explore together.”

In the next episode of The Learning Curve, we will head to China to dig into how AI models are trained and fine-tuned.

Join Galaxy AI-Volution Squad Today!

Purchase our latest Galaxy innovation

• Samsung Galaxy S24 Ultra: https://www.samsung.com/my/smartphones/galaxy-s24-ultra/buy/
• Samsung Galaxy S24+ | Samsung Galaxy S24: https://www.samsung.com/my/smartphones/galaxy-s24/buy/

To learn more about Galaxy AI, visit: https://www.samsung.com/my/galaxy-ai

Artificial intelligence is no longer a distant concept – this technology is already transforming the way we live, work, and connect with one another, through our smartphones, TVs, and various household appliances. With billions of connected devices in use around the world, AI can unlock personalized, impactful experiences that make life better and simpler.

At Samsung, we’re harnessing advancements in AI to make life better for all – by ensuring our AI technologies enable new possibilities, help usher in technological innovations, and make life more inclusive, sustainable and accessible on a whole. Our latest Samsung Galaxy devices are at the forefront of this revolution, leveraging the power of mobile AI to empower users in their daily lives, and to open new possibilities in enhancing everyday creativity, communication, and convenience.

The Power of Mobile AI in Transforming Everyday Lives

Today, we can communicate effortlessly across language barriers. With Live Translate[1], powered by AI, having deeper and real-time conversations with friends, family, and colleagues around the world has become seamless. Looking for a touch of inspiration? Generative Edit[2] empowers you to transform your photos with ease, changing backgrounds, removing distractions, and perfecting your images with a simple tap. Seeking more streamlined convenience? Circle to Search[3] with Google allows you to search anything on your Galaxy phone with Google without the need to switch to another app – whether it’s a breathtaking landmark from an old photo, or a cute top worn by your favorite entertainer in a video on YouTube.

Expanding Galaxy AI Capabilities to Many More Galaxy Devices

 At Samsung, we are committed to continue creating transformative user experiences with Galaxy AI[4], as well as to democratize this technology and bring the power of AI to as many people as possible across the Southeast Asia and Oceania (SEAO) region.

With the new One UI 6.1 update, we are bringing Galaxy AI to even more devices, expanding the premium mobile AI experiences initially introduced on the latest Galaxy S24 series, and making them available to several generations of Galaxy devices. These include the Galaxy S23 and S22 series, Galaxy S23 FE, Galaxy Z Fold5 and Galaxy Z Fold4, Galaxy Z Flip5 and Galaxy Z Flip4, Galaxy Tab S9 and Galaxy Tab S8 series.

This move puts several popular Galaxy AI features into the hands of more users around the world, including Circle to Search with Google, Chat Assist[5], Interpreter, Live Translate, Note Assist[6], Transcript Assist[7], Browsing Assist, Generative Edit, Edit Suggestion[8] and AI-Generated Wallpaper[9].

Accelerating Updates to Galaxy AI to Support More Languages

Beyond just making features available across generational hardware, we want more users to benefit from Galaxy AI. In Southeast Asia and Oceania, users who have Galaxy AI on their devices and speak Bahasa Indonesia, Australia English and Cantonese will be able to download these newly supported Galaxy AI languages and dialects, and experience its communication-enhancing benefits. This is in addition to languages, such as English, Chinese, Thai and Vietnamese, that are already supported in Galaxy AI.

Using Bahasa Indonesia with Galaxy AI

This ensures that even more Galaxy users can leverage on features like Live Translate’s communication-enhancing capabilities to communicate more effectively and efficiently with the world at large, and on a global scale like never before.

Enticing New Users to Explore Galaxy AI

Test Galaxy AI features on the Try Galaxy App

Users today might be intrigued by the possibilities of Galaxy AI, but stop short of making the switch to a Galaxy device. Now, discovering and experiencing these features comes first-hand without having to change phones. Designed for non-Galaxy users, the Try Galaxy App[10] grants access to Live Translate, Chat Assist, Note Assist, Photo Assist, and Circle to Search with Google on any Android devices, including older Galaxy models. This allows any users who are curious about Galaxy AI to try out for themselves the new possibilities that come with Galaxy AI before taking the leap.

At the same time, the Try Galaxy app lets potential Galaxy users learn more about the Galaxy ecosystem by swiping through informative cards introducing features such as seamless multi-device connectivity, file-sharing capabilities, and body composition data available through Samsung Health.

For those keen on exploring foldable experiences, users can also watch introductory videos highlighting the Galaxy Z Flip5 and Z Fold5 on the app.

The Future is Mobile AI

We are highly optimistic about the potential of AI and mobile coming together to revolutionize our everyday lives. It is this unwavering belief that is driving our goal to bring the Galaxy AI experience to over one hundred million users in 2024.

In this new era of mobile intelligence, the smartphone has transcended mere communication, and has become the catalyst for creativity, connection, and unprecedented possibility. We have no doubt at all that the future belongs to mobile AI, and with Samsung Galaxy devices at the forefront, we cannot wait to see what users throughout Southeast Asia and Oceania will dream up, create, and achieve with the extraordinary power of Galaxy AI at their fingertips.

Join Galaxy AI-Volution Squad Today!

Purchase any of the Galaxy AI device listed below with your own preference.

• Samsung Galaxy S24 Ultra: https://www.samsung.com/my/smartphones/galaxy-s24-ultra/buy/
• Samsung Galaxy S24+ | Samsung Galaxy S24: https://www.samsung.com/my/smartphones/galaxy-s24/buy/
• Samsung Galaxy S23 Ultra: https://www.samsung.com/my/smartphones/galaxy-s23-ultra/buy/
• Samsung Galaxy S23+ | Samsung Galaxy S23: https://www.samsung.com/my/smartphones/galaxy-s23/buy/
• Samsung Galaxy Z Flip5: https://www.samsung.com/my/smartphones/galaxy-z-flip5/buy/
• Samsung Galaxy Z Fold5: https://www.samsung.com/my/smartphones/galaxy-z-fold5/buy/
• Samsung Galaxy Tab S9 Series: https://www.samsung.com/my/tablets/galaxy-tab-s9/buy/

To learn more about Galaxy AI, visit: https://www.samsung.com/my/galaxy-ai

[1] Live Translate requires a network connection and Samsung Account login. Live Translate is only available on the pre-installed Samsung Phone app. Certain languages may require language pack download. Service availability may vary by language.

Accuracy of results is not guaranteed.

[2] Generative Edit requires a network connection and Samsung Account login. Editing with Generative Edit results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[3] Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on your app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by country and language. Accuracy of results is not guaranteed.

[4] Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Samsung Account login may be required to use certain Samsung AI features.

[5] Tone suggesting feature in Chat Assist requires a network connection and Samsung Account login. Must meet length requirements to activate feature. Service availability may vary by language. Accuracy of results is not guaranteed.

[6] Note Assist requires a network connection and Samsung Account login. Character limit applies. Service availability may vary by language. Accuracy of results is not guaranteed.

[7] Transcript Assist requires a network connection and Samsung Account login. Transcript Assist is only available on the pre- installed Samsung Voice Recorder app or files recorded using the pre-installed Samsung Phone app. Voice recording feature in the pre-installed Samsung Phone app may not be supported in some countries. Audio files must be under 3 hours in duration to be processed. Summarizing feature in Transcript Assist can be activated when a certain number of characters is met. Service availability may vary by language. Accuracy of results is not guaranteed.

[8] Edit Suggestion is compatible with JPG, PNG, GIF and MP4 formats. Edit results and quality may vary depending on the photography or filming condition. Accuracy of results is not guaranteed.

[9] Availability of these Galaxy AI features vary across Galaxy devices mentioned in this article.

[10] The Try Galaxy app is available on supported Android OS smartphones with the latest version of Chrome, but may not be perfectly optimized depending on device model, setting, screen size, etc. The app runs on Safari, on iPhone 7 and above with iOS 14 or higher.

Calling Samsung fans – the long-awaited Galaxy AI[1] features are now available in Malaysia with the latest One UI 6.1 update to even more Galaxy S Series, Galaxy Z Series and Galaxy Tab S Series devices.

If you own any of the following devices,  you can look forward to elevated mobile experiences with Galaxy AI starting from as early as end March, and harness the unlimited opportunities of on-device and cloud-based AI, all from your Galaxy device:

• Galaxy S23 series
• Galaxy S22 series
• Galaxy S23 FE
• Galaxy Z Flip5
• Galaxy Z Fold5
• Galaxy Z Flip4
• Galaxy Z Fold4
• Galaxy Tab S9 (5G and Wi-Fi) series
• Galaxy Tab S8 (5G and Wi-Fi) series

Q: How do I check if Galaxy AI has been installed on my device?

Look out for the above software update notification

To get the Galaxy AI features, make sure your Galaxy device’s software is updated to the latest version. You may receive a pop-up on your phone prompting you to download and install the update or you can update your mobile device’s software manually to One UI 6.1, following these steps:

1. Go to Settings > Software update.
2. Tap on Download and install.
3. Follow the on-screen instructions.

Q: Which Galaxy AI features will be made available?

The below features will be progressively rolled out on the above mentioned devices, unless otherwise specified.

Enabling smarter, more effective communication

Get things done more efficiently, so you have more time for the things you love

Unlock your creative potential with AI

Q: How can you leverage Galaxy AI on big screens?

Maximize your productivity and creativity with the bigger screens of the Galaxy Tab S9 series or Galaxy Z Fold5, with Galaxy AI. Zoom in and perfect the minor details of your photos with Generative Edit, streamline your everyday journals or meeting notes with Note Assist on Samsung Notes, and hold seamless in-person conversations that transcend beyond language barriers with Interpreter.

Join Galaxy AI-Volution Squad Today!

Purchase any of the Galaxy AI device listed below with your own preference.

• Samsung Galaxy S24 Ultra: https://www.samsung.com/my/smartphones/galaxy-s24-ultra/buy/
• Samsung Galaxy S24+ | Samsung Galaxy S24: https://www.samsung.com/my/smartphones/galaxy-s24/buy/
• Samsung Galaxy S23 Ultra: https://www.samsung.com/my/smartphones/galaxy-s23-ultra/buy/
• Samsung Galaxy S23+ | Samsung Galaxy S23: https://www.samsung.com/my/smartphones/galaxy-s23/buy/
• Samsung Galaxy Z Flip5: https://www.samsung.com/my/smartphones/galaxy-z-flip5/buy/
• Samsung Galaxy Z Fold5: https://www.samsung.com/my/smartphones/galaxy-z-fold5/buy/
• Samsung Galaxy Tab S9 Series: https://www.samsung.com/my/tablets/galaxy-tab-s9/buy/

To learn more about Galaxy AI, visit: https://www.samsung.com/my/galaxy-ai

[1] Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Samsung Account login may be required to use certain Samsung AI features.

[2] Tone suggesting feature in Chat Assist requires a network connection and Samsung Account login. Must meet length requirements to activate feature. Service availability may vary by language. Accuracy of results is not guaranteed.

[3] Live Translate requires a network connection and Samsung Account login. Live Translate is only available on the pre-installed Samsung Phone app. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed.

[4] Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on your app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by country and language. Accuracy of results is not guaranteed.

[5] Note Assist requires a network connection and Samsung Account login. Character limit applies. Service availability may vary by language. Accuracy of results is not guaranteed.

[6] Transcript Assist requires a network connection and Samsung Account login. Transcript Assist is only available on the pre-installed Samsung Voice Recorder app or files recorded using the pre-installed Samsung Phone app. Voice recording feature in the pre-installed Samsung Phone app may not be supported in some countries. Audio files must be under 3 hours in duration to be processed. Summarizing feature in Transcript Assist can be activated when a certain number of characters is met. Service availability may vary by language. Accuracy of results is not guaranteed.

[7] Generative Edit requires a network connection and Samsung Account login. Editing with Generative Edit results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[8] Instant Slow-mo is only available on the pre-installed Samsung Video Player and Samsung Gallery app. Service availability may differ by the video spec.