According to the latest data from International Data Corporation (IDC), Samsung captured 18.9% of the global gaming monitor market by revenue,[1] reinforcing its leadership in high-performance gaming displays. Samsung also ranked first in the OLED gaming monitor segment for the third consecutive year, achieving a 26% market share.[2]

“As the No. 1 gaming monitor brand, our goal is to continue leading the market with differentiated innovation,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “Strong partnerships with game studios guide our innovation, while a clear technology roadmap keeps us focused. By expanding our gaming library and broadening platform compatibility, we’re delivering displays that perform when it matters most to gamers.”

“In gaming, the smallest difference makes all the difference,” said esportsstar Lee ‘Faker’ Sang-hyeok of T1. “Being No. 1 for seven consecutive years shows that so many of us choose Samsung for a reason. I’m excited to see what innovative gaming technologies Samsung will bring next to help us perform at our best.”

Samsung’s sustained leadership reflects its focus on next-generation gaming monitor technology and immersive gaming experiences. That momentum was recently on display at GDC 2026 in San Francisco, where Samsung showcased its latest Odyssey lineup, giving developers a firsthand look at glasses-free 3D and HDR10+ GAMING. The 2026 Odyssey lineup includes:

• 27-inch Odyssey 3D (G90XF model): Glasses-free 3D gaming with advanced eye-tracking that delivers natural-looking depth and makes action jump off the screen.
  • Odyssey 3D Hub supports a growing library of compatible titles, including “Hell is Us” and “Cronos: The New Dawn,” with plans to support over 120 titles this year.
• 32-inch Odyssey OLED G8 (G80SH model): Stunning 4K QD-OLED at 240Hz with exceptional color and contrast, protected by Samsung OLED Safeguard+ technology.
• 32-inch Odyssey G8 (G80HS model): The industry’s first 6K gaming monitor, delivering native 165Hz performance with Dual Mode support up to 330Hz in 3K. This model also offers VESA-certified DisplayPort 2.1 (DP 2.1) connectivity, which supports smooth gaming and efficient video playback.
• 27-inch Odyssey G6 (G60H model): The world’s first 1,040Hz gaming monitor with Dual Mode, delivering esports-level motion clarity and responsiveness.

For more information about Samsung’s gaming monitor lineup, please visit www.samsung.com.

Images contain AI-generated elements. Individuals and products depicted are not AI-generated.

[1] Global No.1 Gaming monitor in 2019 ~2025 Source data : IDC Quarterly PC Monitor Tracker 2025Q4 (Based on Value Amount)

[2] Global No.1 OLED  Gaming monitor in 2023 ~ 2025 Source data : IDC Quarterly PC Monitor Tracker 2025Q4 (Based on Value Amount)

* From 2019 to 2022, 100Hz or higher applied before the Gaming MNT Refresh rate change / 144Hz or higher applied thereafter

During the event, Samsung Electronics also showcased its latest Odyssey gaming monitors and technologies at the San Francisco Marriott Marquis. Samsung brought together gaming industry leaders, enthusiasts and media to get a firsthand look at the Odyssey gaming monitor lineup and to play some of the hottest titles on PC, including Cyberpunk 2077 and Hell is Us.

▲ GDC 2026 was held in San Francisco.

Running throughout the week, the Samsung Odyssey Gaming Lounge became a playground for PC visuals, complete with groundbreaking demos, unscripted reactions and candid conversations about what comes next for advanced gaming displays.

“Samsung has redefined 3D gaming — the technology is so sharp and crisp.”

— Floyd Broadnax, gaming content creator

Developers See What Glasses-Free 3D Can Do for Gameplay 

The centerpiece of the showcase was Odyssey 3D. Using advanced eye-tracking and view-mapping technology, the monitor delivers a glasses-free 4K 3D display that adjusts depth in real time as players move in front of the screen. This delivers a completely new, immersive way to experience gameplay.

Developers, media and partners lined up to try the thriller Hell is Us from Rogue Factor in 3D on the 27-inch Odyssey 3D (G90XF), ahead of its public availability on Samsung’s 3D gaming library.

“Samsung has been the leading force for 3D gaming. I play everything from horror to FPS games, and the technology is really going to enhance my experience.”

— Ashley Rodgers, gaming content creator

Hell is Us drew a large crowd, with excited visitors eager to experience the game’s tight corridors, distant silhouettes and small environmental cues in glasses-free 3D. On Odyssey, visitors said it was easier to read where to go and feel the adrenaline and fear of each encounter without losing the game’s sense of mystery.

▲ The immersive details in Hell is Us on Odyssey 3D blew media away.

Cronos: The New Dawn showcased a different side of 3D gaming through a launch trailer. The added depth on screen makes every moment feel more immersive and enhances the player’s sense of scale and atmosphere.

▲ Media got a close-up look at Cronos: The New Dawn on Odyssey 3D.

“Samsung knows games and the brains of the developers, and that is something hardware companies don’t often know.”

— Jonathan Jacques-Belletête, Creative Director, Rogue Factor

▲ Jonathan Jacques-Belletête, Creative Director at Rogue Factor, demonstrated Hell is Us on Odyssey 3D.

Next-Generation Displays Draw Attention From Technical Leaders

HDR10+ GAMING quickly became a talking point in the room. Instead of relying on trial-and-error calibration screens, developers watched the game feed send scene-by-scene information to the monitor so highlights, shadows and color stayed closer to what they see in their own builds.

▲ Samsung’s EVP of Customer Experience Kevin Lee welcomes media to the Odyssey Gaming Lounge at GDC 2026.

Developers and media also gravitated toward the 32‑inch Odyssey G8 6K (G80HS), testing how higher resolution affects UI and environmental detail. In busy scenes with dense 4K UHD elements, the extra pixels helped keep fine elements sharp without forcing changes to the game’s core art style.

On the 27-inch Odyssey G6 (G60H), the focus shifted to speed. With a 1,040Hz refresh rate, visitors looked at how fast camera pans, aiming and rapid inputs felt onscreen, and what that might mean for future competitive and high-performance titles.

“With our proven track record in hardware and software innovation, we’re partnering with global gaming studios to chart a clear path forward on compatibility. Ultimately, that’s about delivering an exceptional gaming experience our customers deserve.”

— Kevin Lee, EVP of Customer Experience, Visual Display (VD) Business, Samsung Electronics

A separate roundtable brought together leaders from across the industry, including Jakub Knapik, VP of Art and Global Art Director of CD Projekt RED; Yves Bordeleau, Founder and Head of Studio at Rogue Factor; Jonathan Jacques-Belletête, Creative Director at Rogue Factor; Piotr Babieno, Founder and CEO of Bloober Team; and Samsung’s EVP of Customer Experience Kevin Lee.

▲ Panelists Yves Bordeleau, Founder and Head of Studio at Rogue Factor, Jonathan Jacques-Belletête, Creative Director at Rogue Factor, Kevin Lee, Samsung’s EVP of Customer Experience, Jakub Knapik, VP of Art and Global Art Director of CD Projekt RED, and Piotr Babieno, Founder and CEO of Bloober Team, discuss innovations in gaming.

Up-and-coming studios spoke about using new display technology to experiment and take creative risks, while larger publishers focused on setting standards that can scale across multiple genres and platforms. The group compared how they roll out new display features across engines and franchises — from integrating HDR10+ GAMING and 3D to deciding which features make sense for competitive games versus story-driven titles.

▲ Jakub Knapik, VP of Art and Global Art Director of CD Projekt RED, showcases Cyberpunk 2077 on the 32-inch Odyssey G8 6K.

“I honestly think HDR10+ is a major milestone in color reproduction, one that we’ve all been waiting for. Thanks to it, players will be able to experience our true artistic intent — not to mention a far more immersive high dynamic range.”

— Jakub Knapik, VP of Art and Global Art Director, CD Projekt RED

For industry leaders, seeing their own content firsthand on Odyssey gaming monitors turned abstract specs into real trade-offs they could see and judge on screen. Samsung’s GDC 2026 showcase made it easier to evaluate which combinations of glasses-free 3D, HDR10+ GAMING, resolution and refresh rate will matter most for the games developers are building now.

Samsung’s gaming momentum shows no signs of slowing. With Hell is Us and Cronos: The New Dawn joining a library that already spans 60+ titles, including The First Berserker: Khazan, Stellar Blade and Lies of P: Overture, the company is on track to double its 3D game portfolio to over 120 titles by the end of 2026.

▲ Samsung Odyssey 3D was front and center at the Game Developers Concert on March 10.

As developer partnerships deepen and consumer interest accelerates, Samsung is positioned to lead next-generation gaming through its comprehensive suite of monitor technologies, from 3D depth and dynamic HDR10+ GAMING to high-resolution 6K capability.

▲ Members of the media and content creators enjoy the Samsung Odyssey Gaming Lounge.

Samsung Electronics Co., Ltd. shared its plan to expand support for glasses-free 3D gameplay on the Samsung Odyssey 3D gaming monitor. At GDC Festival of Gaming 2026 in San Francisco, Samsung will spotlight Hell is Us and Cronos: The New Dawn as part of its expanding 3D gaming ecosystem, demonstrating how leading titles are embracing immersive display without the need for special glasses.

“The Odyssey 3D is designed for gamers who want to experience their hobby in a way that feels like they’re completely embedded in the action,” said Kevin Lee, Executive Vice President of the Visual Display(VD) Business at Samsung Electronics. “Through partnerships with leading gaming studios, we are committed to creating an ecosystem of top-tier titles, making great games extraordinary.”

Gaming’s Most Acclaimed Titles Become Fully Immersive 3D Experiences – Expanding Partnerships With Leading Developers

Hell is Us, the critically acclaimed action-adventure horror game from Rogue Factor, will arrive on Samsung’s Odyssey 3D ecosystem in March, becoming a part of the first wave of newly added 3D-enabled titles for 2026.

Cronos: The New Dawn, developed by Bloober Team, will join this expanding 3D gaming library by the end of the year. This survival horror game, which has received generally positive reviews from critics, will provide an immersive gaming experience by integrating with the 3D technology.

Both titles will be playable in 3D through the Samsung Odyssey 3D Hub, the company’s dedicated 3D content platform, which already supports over 60 titles.

In addition to 3D gaming technology, Samsung offers HDR10+ GAMING, which delivers optimized HDR performance to each game by automatically analyzing each scene and frame, thereby enhancing immersion. Since 2022, the company has integrated HDR10+ GAMING into its Odyssey gaming monitors and TVs featuring refresh rates above 120Hz.

Samsung has partnered with top video game studio CD PROJEKT RED as part of its commitment to advancing display technology alongside leading developers.

This collaboration will explore how technology can be advanced to increase the immersion of video games for players, and Samsung is already working with CD PROJEKT RED to integrate HDR10+ GAMING into its hit video game Cyberpunk 2077.

Additionally, Samsung announced the expansion of its HDR10+ GAMING partnership with Pearl Abyss. HDR10+ GAMING will be featured in Pearl Abyss’s upcoming open-world action-adventure game Crimson Desert, set to launch in March, ensuring gamers enjoy a premium HDR experience.

The Full Odyssey Experience Comes to GDC 2026

At GDC 2026, Samsung will host hands-on demo sessions for journalists and industry experts to gain an up-close look at its latest Odyssey monitors and an opportunity to play Hell is Us in 3D before the public.

The demo sessions will feature Samsung’s Odyssey gaming monitor lineup:

• 27-inch Odyssey 3D (G90XF model): Glasses-free 3D gaming with advanced eye-tracking that delivers natural-looking depth and makes action jump off the screen. This glasses-free 3D gaming monitor will expand the lineup with the launch of a 32-inch model by the end of the year.
• 32-inch Odyssey OLED G8 (G80SH model): Stunning 4K QD-OLED at 240Hz with exceptional color and contrast, protected by Samsung OLED Safeguard+ technology.
• 32-inch Odyssey G8 (G80HS model): The industry’s first 6K gaming monitor, delivering native 165Hz performance with Dual Mode support up to 330Hz in 3K. This model also offers VESA-certified DisplayPort 2.1 (DP 2.1) connectivity, which supports smooth gaming and efficient video playback.
• 27-inch Odyssey G6 (G60H model): The world’s first 1,040Hz gaming monitor with Dual Mode, delivering esports-level motion clarity and responsiveness.

Odyssey 3D: Glasses-Free Gaming at Its Peak

While previous 3D approaches required either special glasses or sacrificed performance, the Odyssey 3D is a groundbreaking gaming monitor that delivers stunning 3D gameplay without compromise. Using advanced Eye Tracking and View Mapping technology, the monitor requires no glasses. It adjusts the 3D depth of the scene in response to the viewer’s position in real time, ensuring an optimized 3D effect.

Combined with a 165Hz refresh rate and 1ms GtG response time, the Odyssey 3D delivers smooth, responsive gameplay, resulting in a 3D effect that holds even during fast camera movement, gunfights and high-speed traversal — without the eye strain traditionally associated with 3D displays.

The addition of Hell is Us and Cronos: The New Dawn expands Samsung’s 3D gaming library, which currently supports more than 60 titles — including The First Berserker: Khazan, Stellar Blade, Lies of P: Overture, and MONGIL: STAR DIVE. With these additions, the company’s selection of 3D games is on track to reach over 120 titles by the end of 2026.

For more information, visit: https://news.samsung.com/my/

Samsung Electronics Co., Ltd. today unveiled its most advanced Odyssey gaming monitor lineup yet, introducing five new models that push the boundaries of resolution, refresh rates and immersive visual performance. Led by Samsung’s first 6K 3D Odyssey G9, the 2026 lineup debuts world-first display technologies for gamers and creators, including the next-generation Odyssey G6 and three new Odyssey G8 models.

“With this year’s Odyssey lineup, we’re introducing display experiences that simply weren’t possible even a year ago,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “From the industry’s first 6K glasses-free 3D monitor to breakthrough 1,040Hz speed, we designed these monitors to meet the ambitions of today’s gamers and deliver a level of immersion that fundamentally changes how content looks and functions on screen.”

Odyssey 3D: The World’s First 6K Glasses-Free 3D Gaming Monitor

The 32-inch Odyssey 3D (G90XH model) debuts the world’s first 6K display with glasses-free 3D, introducing a new way to experience games on a monitor. Powered by real-time eye tracking, it adjusts depth and perspective in response to the viewer’s position, creating a layered sense of dimension for smooth, uninterrupted gameplay without the need for a headset. With 6K resolution, a 165Hz refresh rate boosted to 330Hz through Dual Mode and a 1ms GtG[1] response time, fast action stays sharp and smooth. PC gamers can enjoy a high-quality expanded lineup of supported titles with optimized 3D effects developed in collaboration with game studios. Featured games such as The First Berserker: Khazan, Lies of P: Overture, and Stellar Blade will offer added dimensionality that enhances terrain, distance, and object separation beyond standard 2D gameplay.

Odyssey G6: The World’s First 1,040Hz Refresh Rate for High-Speed Gaming

The 27-inch Odyssey G6 (G60H model) gaming monitor advances competitive gaming with the world’s first 1,040Hz gaming monitor[2] through Dual Mode and native QHD support up to 600Hz, delivering esports-level motion clarity to help players track targets and see fine details during high-speed movement. When needed, the Odyssey G6 can boost performance in an instant, providing ultra-sharp resolution so viewers can experience breathtaking worlds and ultra-high speeds that fuel competitive adrenaline. With support from both AMD FreeSync Premium and NVIDIA G-Sync Compatible,[3] the Odyssey G6 ensures that every frame is smooth, every color pops and every moment feels responsive.

Odyssey G8: A High-Resolution Choice Across 6K, 5K and OLED

The Odyssey G8 series is expanding in 2026 with three distinct models, each offering a different balance of resolution and speed.

Leading the lineup, the 32-inch Odyssey G8 (G80HS model), the industry’s first 6K gaming monitor, delivers native 165Hz performance with Dual Mode that supports up to 330Hz in 3K mode.

The 27-inch Odyssey G8 (G80HF model) provides a sharper 5K option with native support up to 180Hz, and with Dual Mode boosting to 360Hz in QHD for smoother motion.

For users who want deeper contrast, the 32-inch Odyssey OLED G8 (G80SH model) pairs a 4K QD-OLED panel with a 240Hz refresh rate, Glare Free viewing, 300-nit brightness and VESA DisplayHDR True Black 500 certification. Its DisplayPort 2.1 (UHBR20) supports up to 80Gbps bandwidth for seamless HDR and VRR playback.

AMD FreeSync Premium Pro and NVIDIA G-Sync Compatible[4] are supported across all three models for stable, tear-free performance. Each G8 model gives gamers and creators flexibility, whether they prioritize an expansive workspace for creation, sharper detail for immersive worlds or rich contrast for cinematic visuals.

According to IDC,[5] Samsung leads the global gaming monitor market for displays with refresh rates above 144Hz, holding an 18.8% revenue share. With the introduction of the new Odyssey lineup, the company is on track to maintain its No. 1 position for the seventh consecutive year.

The full Odyssey 2026 lineup will be showcased at CES 2026 in Las Vegas from 6-9 January 2026, where attendees will be able to experience the new displays firsthand.

For more information and updates, please visit https://news.samsung.com/my/

[1] Gray to Gray.

[2] The 1,040Hz refresh rate is enabled only when operating in HD resolution. Native QHD supports up to 600Hz.

[3] NVIDIA G-Sync Compatible certification to be completed at product launch.

[4] NVIDIA G-Sync Compatible certification to be completed at product launch.

[5] IDC Worldwide Quarterly Gaming Tracker, Q3 2025. Market share based on global sales revenue of gaming monitors with refresh rates over 144Hz.

Held from August 20-24 at Koelnmesse in Cologne, Germany, this year’s Gamescom drew more than 350,000 fans from around the world eager to see the latest innovations in gaming. Celebrating its 10^th year showcasing gaming monitors at the event, Samsung gave attendees a firsthand look at how Odyssey monitors provide the ultimate way to experience their favorite games, whether battling in competitive tournaments, exploring massive open worlds or diving into glasses-free 3D.

▲ Crowds gather at Samsung’s booth at Gamescom 2025 to watch a 5v5 tournament on Samsung’s recently launched Odyssey OLED G6.

Jump to your topic of interest:

• • Gaming on New 37” and 40” Odyssey Monitors

• • Odyssey 3D Partnership Expansions

• • Stunning Visuals on OLED S95F TV

• • From WoW to Crimson Desert: Odyssey OLED at Partner Booths

• • The World of #PlayGalaxy Event

Fans of Genshin Impact Enjoy the Experience of Gaming on the 37″ and 40″ New Large Odyssey Monitors 

The centerpiece of Samsung’s booth was its full Odyssey OLED lineup (27”, 32” and 49”), along with the new large gaming monitors — the 37” and 40” Odyssey G7 (G75F). These large-screen displays deliver superb resolution and smooth, stutter-free gameplay with HDR10+ Gaming, AMD FreeSync Premium Pro and CoreSync backlight color-matching.

Fans were delighted by HoYoverse’s Genshin Impact on the new monitors, praising the sharp visuals and expansive field of view. “It’s definitely the perfect gadget to play Genshin Impact. It brings the characters and all the fighting to life,” said character cosplayer Anne Gerbest(@the.lunatic.ghost). Another fan who played Genshin Impact with the Odyssey G7 pointed out its standout advantage as “the size”. He said, “because you get so much from the picture on one monitor. I would recommend it to every gamer. G7 is my all-day gaming experience.”

▲ Cosplayer Leila Langenfeld (@sakiichi) dressed as Genshin Impact’s Mualani meets her in-game character on the Odyssey G7 at the Samsung booth. She said, “The graphics are so good, and I feel like I’m inside the game. It’s so much more fun to play my character because you really get to experience the whole world.”

Odyssey 3D Excites Players With New Partnership Expansions 

Samsung also expanded its glasses-free Odyssey 3D gaming ecosystem with new content and partnerships. For the first time ever, attendees could play SHIFT UP’s Stellar Blade and Netmarble’s upcoming title, MONGIL: STAR DIVE, in 3D at the Samsung booth.[1]

With Eye Tracking and View Mapping technology, Odyssey 3D adjusts depth effects for each character, background and scene. “This is definitely a brand-new gaming experience for me. The 3D makes the colors pop, and it pulls me into the scene,” said a fan after trying Stellar Blade.

Visitors also praised the immersive quality of Odyssey 3D while playing MONGIL: STAR DIVE. “I think it’s one of the best PC monitors I’ve played on,” said fan George Osborn. “It’s just so in-depth, during the battles, they come out of the monitor. It’s just incredible.”

Samsung also announced that the Odyssey 3D Hub will double its library from 28 to over 50 optimized 3D games by the end of the year, including Lies of P: Overture, Stellar Blade and MONGIL: STAR DIVE.[2]

▲ Visitors test out Samsung’s Odyssey 3D monitor with Stellar Blade and MONGIL: STAR DIVE in 3D at Gamescom 2025.

Stunning Visuals Across Every Genre – Experience It Al lon OLED S95F TV  

Gamers at the booth also had the opportunity to experience the wide variety of games available on the Samsung Gaming Hub with the OLED S95F Vision AI TV. Available in 55”, 65”, 77”, and 83” sizes, the lineup is designed as the ultimate gaming screen with a 165Hz Motion Xcelerator, NVIDIA G-SYNC compatibility, AMD FreeSync Premium Pro, and Samsung’s QD-OLED[3] and Glare-free screen technology.

The bold contrast and ultra-smooth performance made game titles shine at the event. One player, Hendrick Schons, described it as “the ultimate entertainment TV, perfect for my favorite games and the action-packed movies I love to watch.”

▲ Samsung’s OLED S95F TV delivers stunning graphics and ultra-smooth performance for games.

From WoW to Crimson Desert: Odyssey OLED Captured Fan Imagination at Partner Booths  

Samsung’s largest partnership to date stretched across the show floor. Gamescom 2025 hosted the reveal of World of Warcraft: Midnight, with a new cinematic trailer and developer panels that unveiled more about the story and systems of the game’s 11th expansion.

At the World of Warcraft booth, fans were able to get their hands on the game’s new House system on more than 80 stations equipped with Odyssey OLED G6. Fans also watched live esports tournaments and showcases, powered by 500Hz ultra-high refresh rate Odyssey OLED G6 monitors directly from the booth’s Community Stage. “It was my first time playing on the Samsung OLED. I’ve been playing World of Warcraft for fifteen years, and it’s a really nice [new] feature, and the graphics are really great. I really liked it,” noted Jenny Degreef, a World of Warcraft fan.

▲ Fans experienced the brand new WoW housing system on Samsung’s 500Hz Odyssey OLED G6 at Blizzard’s World of Warcraft booth.

Meanwhile, Pearl Abyss previewed its highly anticipated title, Crimson Desert, on approximately 180 Samsung 500Hz Odyssey OLED G6 and 4K 240Hz OLED G8 monitors.

After enjoying Crimson Desert on the Odyssey OLED G6, one gaming fan said, “I was amazed by how clear the graphics were. The environment looked so bright and colorful, and the saturation was amazing.” She added, “I really felt pulled into the game, and it was so much fun to play. I was amazed by the technology and everything about Samsung OLED G6.”

▲ Pearl Abyss’s Hyun Bae Kong explained how Samsung Odyssey OLED monitors bring the Crimson Desert quest to life at the Pearl Abyss booth.

Hyun Bae Kong, Head of Business Development at Pearl Abyss, said: “At Gamescom 2025, we showcased a questline demo of Crimson Desert that really captured the feeling of being on an actual battlefield. With the incredible quality of Samsung OLED monitors, we were able to bring users a realistic and immersive open world. That means a lot to us.”

▲ Pearl Abyss previewed Crimson Desert at Gamescom 2025, powered by Samsung’s Odyssey OLED monitors.

Fans Dive Into The Odyssey 3D Experience at The World of #PlayGalaxy Event 

Beyond the main show floor, Samsung hosted The World of #PlayGalaxy at Dock² in downtown Cologne, featuring the Odyssey 3D and Galaxy Z Fold7. Visitors experienced MONGIL: STAR DIVE through mobile platforms, Odyssey’s immersive 3D gameplay and even rode shuttle buses wrapped as if transporting fans directly into the world of gaming.

▲ Creator, Jakub Destro experiencing Odyssey 3D and MONGIL: STAR DIVE for the first time.

Fans were delighted with the immersive 3D gameplay. Gamer, Thomas ‘Blysk’ Kopankiewicz added, “I just tried the MONGIL: STAR DIVE demo, and I really enjoyed it. The fight animations are amazing, and the battle scenes and dynamics are great too. I’m curious to see more of it.”

▲ Influencer Borys Ryskala (@borysryskala) enjoyed MONGIL: STAR DIVE on the Odyssey 3D monitor.

Samsung Sets the Stage for the Future of Gaming Displays 

Gamescom 2025 cemented Samsung’s position as the global leader in gaming monitors. For the sixth consecutive year, Samsung ranked No. 1 worldwide, with 18.9% global market share in the first quarter of 2025 and is poised to continue its leadership for seven years straight, according to the latest data from the International Data Corporation (IDC).[4]

From 37” and 40” large-screen debuts to glasses-free 3D, from live esports battles to partner premieres, Samsung showed that its Odyssey lineup is redefining how people play and experience the games they love.

▲ A cosplayer strikes a pose at Samsung’s booth at Gamescom 2025.

[1] The release timing and 3D availability for each game title may vary. To check the updated list of new 3D-supported games, users can update the ‘Odyssey 3D Hub’ on the Microsoft Store or Samsung.com.

[2] Subject to game availability in local regions.

[3] Excluding 83” model

[4] IDC Worldwide Gaming Tracker Q1 2025, Gaming monitor classification is based on IDC criteria: monitors with refresh rates over 144Hz (since Q2 2023) or over 100Hz (prior to Q2 2023). Rankings are based on value amount.

▲ “Stellar Blade” on the Odyssey 3D

Samsung Electronics Co., Ltd. announced the global debut of its all-new large-screen Odyssey G7 monitors at Gamescom 2025, the world’s largest gaming event held in Cologne, Germany from Aug. 20^th to Aug. 24^th. Alongside the new G7 models, Samsung showcased its growing glasses-free Odyssey 3D gaming ecosystem and new partnerships with major game publishers and developers and leading game studios.

“We are thrilled to unveil our latest products and new gaming partnerships at a world-leading event like Gamescom,” said Hoon Chung, Executive Vice President and Head of Enterprise Business Team of the Visual Display (VD) Business at Samsung Electronics. Our recent collaborations will deliver more authentic gameplay through optimized 3D effects tailored to each title. We will continue to lead the premium gaming monitor market by enhancing hardware performance and deepening game partnerships like these.”

Samsung remains a global frontrunner in monitors. In the first quarter of 2025, Samsung once again led the market with an 18.9% global market share and is poised to continue its leadership for seven years straight, according to the latest data from the International Data Corporation (IDC).[1] In Europe, Samsung is setting the pace for the regional gaming monitor market with a 24.6% market share.

Inside the New Odyssey G7 Lineup: Expansive Screens Built for Immersive Gameplay

The new Odyssey G7 (G75F model) is available in two sizes: a 37” 4K UHD (3,840×2,160) with a 16:9 aspect ratio, and Samsung’s first 40” Wide UHD (WUHD), offering 5K2K (5,120×2,160) resolution with a 21:9 aspect ratio. It expands consumer options for large gaming monitors beyond the existing 32- and 43-inch 4K resolution monitors.

It also supports features such as Picture-by-Picture (PBP) and Picture-in-Picture (PIP), so gamers can multitask with split-screen capabilities. The monitors feature VESA DisplayHDR 600 certification and 350 nits of brightness to deliver excellent contrast and vivid color reproduction for both gaming and video content. To enhance gameplay and everyday usability, each model offers:

• HDR10+ Gaming for optimized HDR gaming performance
• AMD FreeSync Premium Pro to reduce lag and image tears for smooth, stutter-free visuals
• CoreSync for syncing ambient backlight color with on-screen visuals
• Auto Source Switch+ for automatic input detection when devices are connected or powered on
• Versatile connectivity with one DisplayPort 1.4 and two HDMI 2.1 ports
• Ergonomic design featuring a Height Adjustment Stand (HAS) and tilt and swivel capabilities

Gamescom attendees experienced the new large-screen Odyssey G7 by playing “Genshin Impact,” HoYoverse’s open-world adventure RPG, on both display sizes at the Samsung exhibition booth in hall nine on the first floor.

The Odyssey G7 is available now in Korea and the U.S., with availability in Europe in September.[2]

Bringing 3D Worlds to Life with New Partnerships

▲ “MONGIL: STAR DIVE” on the Odyssey 3D

Samsung is expanding its 3D gaming ecosystem through new partnerships and exclusive content for its Odyssey 3D monitor (G90XF model), which delivers glasses-free 3D gameplay.

At Gamescom 2025, the company announced a new collaboration with major game publisher Netmarble and developer SHIFT UP. As a result, Gamescom attendees can experience “MONGIL: STAR DIVE,” an upcoming title from Netmarble, and “Stellar Blade,” the popular action game from SHIFT UP, in 3D for the first time at the Samsung booth.

▲ “Stellar Blade” on the Odyssey 3D

From Aug. 22 to Aug. 23, Samsung hosted The World of #PlayGalaxy user experience event at Dock2, an event space in the center of Cologne. The event welcomed gamers, offering an immersive and dynamic gameplay experience across a diverse range of devices like Galaxy Z Fold7 and Odyssey 3D.

Through strategic game developer partnerships, Odyssey 3D enhances gameplay with finely tuned 3D depth effects that adapt to each game’s characters, backgrounds and scenes without the need for 3D glasses. The Odyssey 3D monitor is supported by adjustable focal distance features and customizable 3D settings that let players control 3D depth for each game based on the parallax between left and right images.

Samsung is continuously expanding its 3D game offerings on the Odyssey 3D Hub — its dedicated 3D content platform — which currently supports more than 25 3D games like “The First Berserker: Khazan.” By the end of the year,[3] the library will include more than 50 3D-supported games,[4] including “Lies of P: Overture,” “Stellar Blade” and “MONGIL: STAR DIVE.”

Spotlighting Unreleased Titles form Top Gaming Studios with Odyssey OLED 

▲ “World of Warcraft” on the 500Hz Odyssey OLED G6

Samsung is expanding opportunities to experience its Odyssey OLED monitors at Gamescom 2025 through collaborations with leading game studios, including Blizzard and Pearl Abyss.

At this year’s exhibition, the company supplied its flagship displays to partner booths across the show floor, including the 500Hz ultra-high refresh rate Odyssey OLED G6 (G60SF model) and the 4K, 240Hz Odyssey OLED G8 (G81SF model).

• The World of Warcraft booth features more than 80 gameplay stations with the 500Hz Odyssey OLED G6, offering World of Warcraft fans an ultra-responsive, premium gaming experience while they get their hands on the new housing systems for the first time ever.
• Pearl Abyss is showcasing its upcoming open-world action-adventure, “Crimson Desert,” on about 180 units of 500Hz Odyssey OLED G6 and the 4K, 240Hz Odyssey OLED G8 models.

▲ “Crimson Desert” on the 500Hz Odyssey OLED G6

With the OLED lineup’s exceptional picture quality, these installations allowed visitors to experience the games’ stunning graphics in full.

For more information on Gamescom 2025, visit https://news.samsung.com/my/.

Online Exclusive – Go Large

As part of the limited-time “Go Large” Online Exclusive promotion running from 15 August to 30 September 2025, you can enjoy savings of up to RM5,000 on selected 2025 Odyssey monitors.[5]

To purchase, visit https://www.samsung.com/my/monitors/gaming/odyssey-g7-g75f-40-inch-180hz-wuhd-ls40fg752eexxs/

[1] IDC Worldwide Quarterly Gaming Tracker Q1 2025, Gaming monitor classification is based on IDC criteria (over 144Hz since 2023 2Q, over 100Hz prior to that), Value Based

[2] Launch schedules may vary by country.

[3] The release timing for each game title may vary.

[4] To check the updated list of new 3D-supported games, users can update the ‘Odyssey 3D Hub’ on the MS Store or Samsung.com.

[5] This promotion is valid on first come first served basis and while stocks last.

▲ A first-of-its-kind hybrid event for the global Odyssey community will be held at Samsung KX, London, on June 13, featuring a live stream on the Odyssey Twitch channel.

Samsung Electronics has announced Odyssey Unveiled 2025, the first-ever hybrid Odyssey event that brings together Odyssey fans at an in-person experience zone with those joining worldwide via a live online broadcast on the Odyssey Twitch channel. This event, to be hosted at Samsung KX, London, on June 13, will offer a unique opportunity for gaming enthusiasts worldwide to connect, compete, and experience the next generation of immersive gaming displays – either in-person or online.

▲ Odyssey Unveiled 2025: Official Teaser

Meet the Stars: Hosts, Streamer, and the Ultimate Gaming Face-Off

Odyssey Unveiled 2025 will feature high-profile streamers and influencers, maximizing engagement both onsite and online. UK-based host Dan Gaskin will guide the evening, alongside celebrated streamers Caedrel and George Clarkey.

• Dan Gaskin: An award-winning esports commentator will serve as the event host, providing live commentary and updates on the action for both in-person and online audiences.
• Caedrel: One of the most renowned streamers within the League of Legends community, Caedrel will showcase The First Berserker: Khazan and Rocket League.
• George Clarkey: The popular influencer and co-host of an award-winning podcast The Useless Hotline, will demo the gaming lineup.

The program features two main 1:1 game showdowns:

• On the 27-inch Odyssey 3D (G90XF), Caedrel and George Clarkey will demonstrate the immersive 3D experience of the monitor in the impressive and challenging soulslike game, The First Berserker: Khazan.
• On the 27-inch 4K 240Hz Odyssey OLED G8 (G81SF), the two streamers will play Rocket League against each other, before opening the competition up to play against one attendee.

Both matches will be streamed live, with interactive elements and prizes for in-person and online viewers.

Immersive In-person Experience Zone

Onsite attendees can explore two dedicated gaming zones:

• The Odyssey Box: An open experience zone and streaming area featuring Odyssey 3D, where visitors can capture and share their favorite moments.
• The Gaming Bus & Bus Stop: Hands-on trials of Odyssey 3D and OLED G8 monitors, with opportunities to play featured games and meet influencers.

Samsung will offer branded giveaways and exclusive merchandise during the event, creating memorable experiences for participants both in-person and online. Highlight reels and behind-the-scenes footage will later become available on Samsung’s social media accounts to further immerse those tuning in to the exciting action taking place in London.

Join the Odyssey: Watch, Play, and Win

Whether onsite at Samsung KX or joining the Odyssey Twitch stream, fans will be at the forefront of a new era in gaming display experiences.

To be part of this groundbreaking event, tune in via Twitch on June 13 at 19:00 BST / 14:00 EST (June 14 at 02:00 MYT) — or follow #OdysseyUnveiled2025 on social channels for updates, highlights, and exclusive giveaways.

For more information visit the official Samsung Odyssey Twitch website at https://www.twitch.tv/samsungodyssey

3D content has often been associated with inconvenience. Enjoying it typically required specialized equipment such as 3D glasses or head-mounted displays (HMDs). Imperfections in the delivery of 3D images caused crosstalk, potentially leading to dizziness. These discomforts would chip away the immersion of 3D content.

Samsung Electronics is changing that narrative with the introduction of the Odyssey 3D (G90XF) — a finely tuned glasses-free 3D gaming monitor. Featuring eye-tracking and view-mapping technology, the Odyssey 3D marks a paradigm shift in immersive viewing and gaming experiences.

Samsung Newsroom sat down with Donghwa Lim from the Enterprise R&D Lab and Taekwan Lee from the Product Innovation Lab, both part of the Visual Display (VD) Business at Samsung Electronics, to discuss how the Odyssey 3D is redefining perceptions of 3D.

▲ Donghwa Lim and Taekwan Lee break down the Odyssey 3D’s technology and components.

The Three Core Technologies Behind Odyssey 3D

3D displays create a sense of dimension using binocular disparity, in which the brain perceives depth by processing the slightly different images seen by each eye. Leveraging this principle, the Odyssey 3D delivers a glasses-free 3D experience by precisely presenting different images to each eye without the need for external equipment. The eye-tracking technology is designed to recognize users’ eyes even when they are wearing glasses.

“It’s incredibly rewarding to bring to market a technology that once seemed out of reach.”

— Donghwa Lim, Samsung Electronics

At the heart of the Odyssey 3D are three key technologies — eye tracking, view mapping and a lenticular lens.

▲ Odyssey 3D features a myriad of technologies to deliver an immersive, glasses-free 3D experience

Eye tracking is enabled by a stereo camera mounted at the top of the monitor, detecting and tracking the user’s eye movements in real time.

“Because the two cameras capture different images, much like human eyes, they can determine the exact position of the user’s eyes and distance between the eyes and the monitor in real time,” said Lim. “This real-time eye position detection allows us to deliver a precise 3D image, even when the user moves.”

▲ (From left) View mapping and the lenticular lens

Based on this data, the system calculates the correct pixel positioning for each eye and reconstructs a single image through a process called view mapping. The final mapped images are then separately delivered to each eye through the lenticular lens, allowing the images from the display panels to be visible to each eye by utilizing light refraction.

What’s more, the Odyssey 3D isn’t limited to 3D gameplay alone. Since the Odyssey 3D was developed as a gaming monitor, it performs exceptionally well in terms of picture quality and response speed, even when used for 2D gameplay. The lenticular lens activates only when a 3D mode is enabled by Odyssey 3D Hub.

Minimizing Crosstalk With Samsung’s Advanced Display Technology

While 3D effects offer new levels of immersion, even minor visual inconsistencies can disrupt the experience. Samsung has dedicated significant resources to ensuring premium 3D visuals.

“Crosstalk occurs when the images perceived by the left and right eyes aren’t properly aligned,” said Lim. “It can lead to dizziness and other visual discomforts, so we developed several techniques to reduce it.”

▲ Donghwa Lim, Enterprise R&D Lab, Visual Display Business at Samsung Electronics, explains how technologies were meticulously put together to minimize crosstalk

“Even the slightest misalignments during the production or assembly of camera and display components can affect image accuracy,” he noted. “To address this, Samsung applies post-assembly calibration for both the camera and display panel and stores unit-specific data into a dedicated chip inside the monitor.”

In addition to hardware calibration, the Odyssey 3D features a deep learning-based eye-tracking algorithm and a specially engineered display cell coating designed to reduce light distortion and glare — all contributing to minimizing crosstalk and delivering a refined 3D experience.

Driving 3D Gaming Innovation Through Industry Partnership

The true strength of the Odyssey 3D comes to life during gameplay. To bring immersive and personalized gaming experiences to users, Samsung is actively collaborating with industry partners to optimize games for glasses-free 3D.

“When industry-leading companies join forces,
the benefits are ultimately passed on to gamers.”
— Taekwan Lee, Samsung Electronics

Samsung has made high-quality 3D gaming content available through Odyssey 3D Hub — a Windows-based 3D content platform that also supports the conversion of 2D photos and videos into 3D.

▲ Taekwan Lee, Product Innovation Lab, Visual Display Business at Samsung Electronics, explains that cross-industry efforts are key in expanding the 3D market

Joint efforts are also underway to expand 3D gaming content.

“Game developers are constantly exploring ways to offer new experiences to users,” said Lee. “One of those directions is 3D gaming.”

While the 3D gaming market is still emerging, Lee emphasized that industry-wide collaboration is key to accelerating its growth.

“The First Berserker: Khazan” — a recently published game developed by Nexon Korea and Neople — stands as a notable example of how 3D immersion can come to life through collaboration with Samsung during development.

“Through this partnership, Nexon, Neople and Samsung have been working closely to tailor the 3D visuals, carefully adjusting them based on the composition of characters and backgrounds. We ensured that everything from scene-specific factors to cinematic transitions could be presented more vividly on Odyssey 3D monitor,” he explained.

▲ A scene from “The First Berserker: Khazan”

“Creating effects like drifting particles, fast-moving flames and cinematic cutscenes[1] was technically challenging, but I’m proud of what we achieved through teamwork,” Lee added. “In particular, the snowy mountain scene in Khazan gives the impression that snowflakes are flying directly toward the player when played on the Odyssey 3D. It’s an experience I would strongly recommend trying firsthand.”

“Our research is a journey to connect users to the future.”
— Taekwan Lee, Samsung Electronics

With the Odyssey 3D, Samsung is elevating the gaming experience to new levels of immersion.

“We are in discussions with local and global game developers to expand the 3D gaming market,” he emphasized. “Our goal is to collaborate with more developers to bring a broader range of 3D games to users. When industry-leading companies join forces, the benefits are ultimately passed on to gamers.”

From Impossible to Possible: Leading the Future of 3D Monitors

Lim reflected on how far technology has come over the past decade.

“Way back when I first joined Samsung, I attended a meeting on 3D technology where the lenticular lens was deemed ‘not feasible’ with existing technology,” he said. “Now, years later, we’ve not only made it possible, but we’ve also brought it to market. It’s incredibly remarkable and deeply rewarding to see a product launch built on technology that once seemed out of reach.”

▲ Donghwa Lim and Taekwan Lee are excited about the market potential of 3D content and monitors

“Our research to create new experiences is a journey to connect users to the future. The Odyssey 3D marks the beginning of a new era in expanding the boundaries of technology-driven experiences,” said Lee. “Games played on the Odyssey 3D are sure to deliver a ‘wow’ factor — not just at specific moments, but throughout the entire experience.”

As Samsung continues to lead the gaming monitor market, the Odyssey 3D stands as a powerful example of how the company is redefining immersive experiences and pushing the limits of display innovation.

For more information, visit https://www.samsung.com/my/monitors/gaming/odyssey-3d-g90xf-27-inch-165hz-uhd-ls27fg900xexxs/

* This article has been updated for accuracy.

[1] Short storytelling clips shown between stages during gameplay.

Samsung Electronics Co., Ltd. today announced that it has retained its position as the world’s leading gaming monitor brand for the sixth consecutive year, according to the latest data from the International Data Corporation (IDC).

Based on total revenue, Samsung captured a leading 21.0% share of the global gaming monitor market in 2024,[1] reaffirming its dominance in a fast-evolving, performance-driven industry. Samsung also ranked first in the global OLED monitor segment for the second year in a row, reaching a 34.6% market share just two years after launching its first OLED model.[2]

“Samsung’s momentum in the gaming display market reflects our relentless pursuit of innovation and deep understanding of what today’s gamers need,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “From immersive 3D experiences to industry-leading OLED performance, we’re shaping the future of gaming.”

Samsung’s continued growth is fueled by its powerful Odyssey gaming monitor lineup, which sets the standard for immersive and high-performance gaming through a variety of models:

• Odyssey 3D (G90XF model): A revolutionary 27” monitor that delivers immersive glasses-free 3D gaming, powered by eye-tracking and proprietary lenticular lens technology. With seamless 2D-to-3D video conversion via Odyssey 3D Hub, a 165Hz refresh rate and an ultra-fast 1ms GTG response time, the monitor redefines interactivity and realism.
• Odyssey OLED G8 (G81SF model): A cutting-edge 27” or 32” 4K 240Hz OLED gaming monitor that delivers exceptional color accuracy and ultra-fast performance through advanced QD-OLED technology. It features ultra-sharp visuals with remarkable pixel density, a 0.03ms GTG response time, and Samsung OLED Safeguard+ to protect against burn-in.
• Odyssey OLED G6 (G60SF model): A 27” QHD QD-OLED monitor with an ultra-fast 500Hz refresh rate and a 0.03ms GTG response time — planned for launch in the second half of 2025. The Odyssey G6 extends Samsung’s leadership into the competitive gaming segment, bringing elite-level speed and responsiveness.

At the core of this next-generation lineup is Samsung’s proprietary Quantum Dot OLED technology, which enhances color accuracy, contrast and brightness across all viewing angles — making it the preferred choice for gamers seeking both stunning picture quality and elite performance. The performance of all three monitors is further enhanced by being NVIDIA G-SYNC Compatible and having support for AMD FreeSync Premium Pro,[3] which reduce stuttering, choppiness and lag for the ultimate OLED gaming experience.

The Odyssey 3D and Odyssey OLED G8 Are Now Available!

Level up your gaming experience with Samsung’s latest Odyssey monitors—now available for purchase. Enjoy exclusive savings of up to RM500 on selected monitor(s) during the promotional period from 21 April to 30 April 2025.[4]

To purchase, please visit https://www.samsung.com/my/monitors/odyssey-gaming-monitor/

[1] IDC Worldwide Gaming Tracker Q4 2024, Gaming monitor classification is based on IDC criteria: monitors with refresh rates over 144Hz (since Q2 2023) or over 100Hz (prior to Q2 2023). Rankings are based on value amount.

[2] IDC Worldwide PC Monitor Tracker, Q4 2024 (Based on value amount, OLED Total).

[3] NVIDIA G-Sync Compatible and AMD FreeSync Premium Pro support are currently available on the Odyssey 3D and the Odyssey OLED G8, and are planned for the Odyssey OLED G6 on its launch.

[4] Enjoy savings when you purchase the selected models during the promotional period from 21 April to 30 April 2025. While stocks last. Terms and conditions apply.

Samsung Malaysia Electronics officially launches its latest Odyssey gaming monitor line-up – featuring its first ever glasses-free 3D experience and 4K OLED gaming monitor at 240Hz. Built to deliver total immersion and elite performance, the new Odyssey line-up is now available nationwide[1], gamers can now enjoy a more refined and engaging experience tailored for different playstyles. Whether its lightning-fast refresh rates or ultra-wide displays, the latest Odyssey series is designed to elevate gaming across the board.

Odyssey 3D G90XF – Samsung’s First Glasses-Free 3D Gaming Monitor

The Odyssey 3D marks a significant leap in immersive gameplay by introducing Samsung’s first-ever glasses-free 3D display. This 27-inch UHD monitor is equipped with a lenticular lens and AI-powered real-time eye tracking that adjusts dynamically to the player’s position, delivering a responsive and natural 3D visual experience. Designed to bring in-game environments to life, it adds depth and dimension without requiring any additional accessories. The Odyssey 3D also includes a dedicated 3D Effect Controller, allowing gamers to fine-tune the intensity and field of depth based on their preferences. Whether navigating futuristic landscapes or dodging enemy fire, the monitor keeps up with a 165Hz refresh rate and 1ms response time for seamless gameplay.

Odyssey OLED G8 – Now in 27″ and 32″ Sizes

The Odyssey OLED G8 returns with stunning enhancements, now available in both 27-inch and 32-inch variants to suit different setups. Built with a glare-free 4K UHD OLED panel, it delivers vibrant colour contrast and deep blacks for an ultra-realistic gaming experience. The OLED G8 also features an ultra-fast 240Hz refresh rate and an industry-leading 0.03ms response time, making it a top-tier choice for competitive players. Samsung’s Core Lighting+ technology adds to the ambiance, syncing RGB lighting with on-screen content for greater immersion. With advanced burn-in prevention and smart features like Multi Control and Smart TV apps, the OLED G8 goes beyond gaming to offer all-in-one entertainment and productivity.

Odyssey G9 G91F – Ultrawide Vision, Unmatched Performance

Designed for players who demand more screen space and sharper detail, the Odyssey G9 G91F delivers a massive 49-inch curved display with a 32:9 aspect ratio and Dual QHD resolution. This ultrawide monitor wraps around the player’s field of vision, making every moment on screen more intense and immersive. Whether multitasking or entering expansive open worlds, the G9 delivers smooth performance with a 144Hz refresh rate and 1ms response time. Combined with vivid colour accuracy and a sleek, futuristic design, the Odyssey G9 is the ultimate upgrade for gamers who want an all-encompassing visual experience.

With this trio of powerful displays, Samsung continues to lead innovation in gaming technology. From lifelike 3D immersion to ultra-smooth OLED visuals and cinematic ultra-wide views, the Odyssey lineup transforms the way games are played, seen, and experienced.

New Odyssey Line-up is Now Available Nationwide

Enjoy immediate savings when you purchase any of the selected products below during the promotion period from 21 April to 30 April 2025.[2]

To purchase, please visit: https://www.samsung.com/my/monitors/odyssey-gaming-monitor/

[1] Available in Samsung Online Store and selected Samsung Authorized Online Flagship Store only.

[2] While stocks last. Terms and conditions apply.