According to the latest data from International Data Corporation (IDC), Samsung captured 18.9% of the global gaming monitor market by revenue,[1] reinforcing its leadership in high-performance gaming displays. Samsung also ranked first in the OLED gaming monitor segment for the third consecutive year, achieving a 26% market share.[2]

“As the No. 1 gaming monitor brand, our goal is to continue leading the market with differentiated innovation,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “Strong partnerships with game studios guide our innovation, while a clear technology roadmap keeps us focused. By expanding our gaming library and broadening platform compatibility, we’re delivering displays that perform when it matters most to gamers.”

“In gaming, the smallest difference makes all the difference,” said esportsstar Lee ‘Faker’ Sang-hyeok of T1. “Being No. 1 for seven consecutive years shows that so many of us choose Samsung for a reason. I’m excited to see what innovative gaming technologies Samsung will bring next to help us perform at our best.”

Samsung’s sustained leadership reflects its focus on next-generation gaming monitor technology and immersive gaming experiences. That momentum was recently on display at GDC 2026 in San Francisco, where Samsung showcased its latest Odyssey lineup, giving developers a firsthand look at glasses-free 3D and HDR10+ GAMING. The 2026 Odyssey lineup includes:

• 27-inch Odyssey 3D (G90XF model): Glasses-free 3D gaming with advanced eye-tracking that delivers natural-looking depth and makes action jump off the screen.
  • Odyssey 3D Hub supports a growing library of compatible titles, including “Hell is Us” and “Cronos: The New Dawn,” with plans to support over 120 titles this year.
• 32-inch Odyssey OLED G8 (G80SH model): Stunning 4K QD-OLED at 240Hz with exceptional color and contrast, protected by Samsung OLED Safeguard+ technology.
• 32-inch Odyssey G8 (G80HS model): The industry’s first 6K gaming monitor, delivering native 165Hz performance with Dual Mode support up to 330Hz in 3K. This model also offers VESA-certified DisplayPort 2.1 (DP 2.1) connectivity, which supports smooth gaming and efficient video playback.
• 27-inch Odyssey G6 (G60H model): The world’s first 1,040Hz gaming monitor with Dual Mode, delivering esports-level motion clarity and responsiveness.

For more information about Samsung’s gaming monitor lineup, please visit www.samsung.com.

Images contain AI-generated elements. Individuals and products depicted are not AI-generated.

[1] Global No.1 Gaming monitor in 2019 ~2025 Source data : IDC Quarterly PC Monitor Tracker 2025Q4 (Based on Value Amount)

[2] Global No.1 OLED  Gaming monitor in 2023 ~ 2025 Source data : IDC Quarterly PC Monitor Tracker 2025Q4 (Based on Value Amount)

* From 2019 to 2022, 100Hz or higher applied before the Gaming MNT Refresh rate change / 144Hz or higher applied thereafter

Held from August 20-24 at Koelnmesse in Cologne, Germany, this year’s Gamescom drew more than 350,000 fans from around the world eager to see the latest innovations in gaming. Celebrating its 10^th year showcasing gaming monitors at the event, Samsung gave attendees a firsthand look at how Odyssey monitors provide the ultimate way to experience their favorite games, whether battling in competitive tournaments, exploring massive open worlds or diving into glasses-free 3D.

▲ Crowds gather at Samsung’s booth at Gamescom 2025 to watch a 5v5 tournament on Samsung’s recently launched Odyssey OLED G6.

Jump to your topic of interest:

• • Gaming on New 37” and 40” Odyssey Monitors

• • Odyssey 3D Partnership Expansions

• • Stunning Visuals on OLED S95F TV

• • From WoW to Crimson Desert: Odyssey OLED at Partner Booths

• • The World of #PlayGalaxy Event

Fans of Genshin Impact Enjoy the Experience of Gaming on the 37″ and 40″ New Large Odyssey Monitors 

The centerpiece of Samsung’s booth was its full Odyssey OLED lineup (27”, 32” and 49”), along with the new large gaming monitors — the 37” and 40” Odyssey G7 (G75F). These large-screen displays deliver superb resolution and smooth, stutter-free gameplay with HDR10+ Gaming, AMD FreeSync Premium Pro and CoreSync backlight color-matching.

Fans were delighted by HoYoverse’s Genshin Impact on the new monitors, praising the sharp visuals and expansive field of view. “It’s definitely the perfect gadget to play Genshin Impact. It brings the characters and all the fighting to life,” said character cosplayer Anne Gerbest(@the.lunatic.ghost). Another fan who played Genshin Impact with the Odyssey G7 pointed out its standout advantage as “the size”. He said, “because you get so much from the picture on one monitor. I would recommend it to every gamer. G7 is my all-day gaming experience.”

▲ Cosplayer Leila Langenfeld (@sakiichi) dressed as Genshin Impact’s Mualani meets her in-game character on the Odyssey G7 at the Samsung booth. She said, “The graphics are so good, and I feel like I’m inside the game. It’s so much more fun to play my character because you really get to experience the whole world.”

Odyssey 3D Excites Players With New Partnership Expansions 

Samsung also expanded its glasses-free Odyssey 3D gaming ecosystem with new content and partnerships. For the first time ever, attendees could play SHIFT UP’s Stellar Blade and Netmarble’s upcoming title, MONGIL: STAR DIVE, in 3D at the Samsung booth.[1]

With Eye Tracking and View Mapping technology, Odyssey 3D adjusts depth effects for each character, background and scene. “This is definitely a brand-new gaming experience for me. The 3D makes the colors pop, and it pulls me into the scene,” said a fan after trying Stellar Blade.

Visitors also praised the immersive quality of Odyssey 3D while playing MONGIL: STAR DIVE. “I think it’s one of the best PC monitors I’ve played on,” said fan George Osborn. “It’s just so in-depth, during the battles, they come out of the monitor. It’s just incredible.”

Samsung also announced that the Odyssey 3D Hub will double its library from 28 to over 50 optimized 3D games by the end of the year, including Lies of P: Overture, Stellar Blade and MONGIL: STAR DIVE.[2]

▲ Visitors test out Samsung’s Odyssey 3D monitor with Stellar Blade and MONGIL: STAR DIVE in 3D at Gamescom 2025.

Stunning Visuals Across Every Genre – Experience It Al lon OLED S95F TV  

Gamers at the booth also had the opportunity to experience the wide variety of games available on the Samsung Gaming Hub with the OLED S95F Vision AI TV. Available in 55”, 65”, 77”, and 83” sizes, the lineup is designed as the ultimate gaming screen with a 165Hz Motion Xcelerator, NVIDIA G-SYNC compatibility, AMD FreeSync Premium Pro, and Samsung’s QD-OLED[3] and Glare-free screen technology.

The bold contrast and ultra-smooth performance made game titles shine at the event. One player, Hendrick Schons, described it as “the ultimate entertainment TV, perfect for my favorite games and the action-packed movies I love to watch.”

▲ Samsung’s OLED S95F TV delivers stunning graphics and ultra-smooth performance for games.

From WoW to Crimson Desert: Odyssey OLED Captured Fan Imagination at Partner Booths  

Samsung’s largest partnership to date stretched across the show floor. Gamescom 2025 hosted the reveal of World of Warcraft: Midnight, with a new cinematic trailer and developer panels that unveiled more about the story and systems of the game’s 11th expansion.

At the World of Warcraft booth, fans were able to get their hands on the game’s new House system on more than 80 stations equipped with Odyssey OLED G6. Fans also watched live esports tournaments and showcases, powered by 500Hz ultra-high refresh rate Odyssey OLED G6 monitors directly from the booth’s Community Stage. “It was my first time playing on the Samsung OLED. I’ve been playing World of Warcraft for fifteen years, and it’s a really nice [new] feature, and the graphics are really great. I really liked it,” noted Jenny Degreef, a World of Warcraft fan.

▲ Fans experienced the brand new WoW housing system on Samsung’s 500Hz Odyssey OLED G6 at Blizzard’s World of Warcraft booth.

Meanwhile, Pearl Abyss previewed its highly anticipated title, Crimson Desert, on approximately 180 Samsung 500Hz Odyssey OLED G6 and 4K 240Hz OLED G8 monitors.

After enjoying Crimson Desert on the Odyssey OLED G6, one gaming fan said, “I was amazed by how clear the graphics were. The environment looked so bright and colorful, and the saturation was amazing.” She added, “I really felt pulled into the game, and it was so much fun to play. I was amazed by the technology and everything about Samsung OLED G6.”

▲ Pearl Abyss’s Hyun Bae Kong explained how Samsung Odyssey OLED monitors bring the Crimson Desert quest to life at the Pearl Abyss booth.

Hyun Bae Kong, Head of Business Development at Pearl Abyss, said: “At Gamescom 2025, we showcased a questline demo of Crimson Desert that really captured the feeling of being on an actual battlefield. With the incredible quality of Samsung OLED monitors, we were able to bring users a realistic and immersive open world. That means a lot to us.”

▲ Pearl Abyss previewed Crimson Desert at Gamescom 2025, powered by Samsung’s Odyssey OLED monitors.

Fans Dive Into The Odyssey 3D Experience at The World of #PlayGalaxy Event 

Beyond the main show floor, Samsung hosted The World of #PlayGalaxy at Dock² in downtown Cologne, featuring the Odyssey 3D and Galaxy Z Fold7. Visitors experienced MONGIL: STAR DIVE through mobile platforms, Odyssey’s immersive 3D gameplay and even rode shuttle buses wrapped as if transporting fans directly into the world of gaming.

▲ Creator, Jakub Destro experiencing Odyssey 3D and MONGIL: STAR DIVE for the first time.

Fans were delighted with the immersive 3D gameplay. Gamer, Thomas ‘Blysk’ Kopankiewicz added, “I just tried the MONGIL: STAR DIVE demo, and I really enjoyed it. The fight animations are amazing, and the battle scenes and dynamics are great too. I’m curious to see more of it.”

▲ Influencer Borys Ryskala (@borysryskala) enjoyed MONGIL: STAR DIVE on the Odyssey 3D monitor.

Samsung Sets the Stage for the Future of Gaming Displays 

Gamescom 2025 cemented Samsung’s position as the global leader in gaming monitors. For the sixth consecutive year, Samsung ranked No. 1 worldwide, with 18.9% global market share in the first quarter of 2025 and is poised to continue its leadership for seven years straight, according to the latest data from the International Data Corporation (IDC).[4]

From 37” and 40” large-screen debuts to glasses-free 3D, from live esports battles to partner premieres, Samsung showed that its Odyssey lineup is redefining how people play and experience the games they love.

▲ A cosplayer strikes a pose at Samsung’s booth at Gamescom 2025.

[1] The release timing and 3D availability for each game title may vary. To check the updated list of new 3D-supported games, users can update the ‘Odyssey 3D Hub’ on the Microsoft Store or Samsung.com.

[2] Subject to game availability in local regions.

[3] Excluding 83” model

[4] IDC Worldwide Gaming Tracker Q1 2025, Gaming monitor classification is based on IDC criteria: monitors with refresh rates over 144Hz (since Q2 2023) or over 100Hz (prior to Q2 2023). Rankings are based on value amount.

▲ “Stellar Blade” on the Odyssey 3D

Samsung Electronics Co., Ltd. announced the global debut of its all-new large-screen Odyssey G7 monitors at Gamescom 2025, the world’s largest gaming event held in Cologne, Germany from Aug. 20^th to Aug. 24^th. Alongside the new G7 models, Samsung showcased its growing glasses-free Odyssey 3D gaming ecosystem and new partnerships with major game publishers and developers and leading game studios.

“We are thrilled to unveil our latest products and new gaming partnerships at a world-leading event like Gamescom,” said Hoon Chung, Executive Vice President and Head of Enterprise Business Team of the Visual Display (VD) Business at Samsung Electronics. Our recent collaborations will deliver more authentic gameplay through optimized 3D effects tailored to each title. We will continue to lead the premium gaming monitor market by enhancing hardware performance and deepening game partnerships like these.”

Samsung remains a global frontrunner in monitors. In the first quarter of 2025, Samsung once again led the market with an 18.9% global market share and is poised to continue its leadership for seven years straight, according to the latest data from the International Data Corporation (IDC).[1] In Europe, Samsung is setting the pace for the regional gaming monitor market with a 24.6% market share.

Inside the New Odyssey G7 Lineup: Expansive Screens Built for Immersive Gameplay

The new Odyssey G7 (G75F model) is available in two sizes: a 37” 4K UHD (3,840×2,160) with a 16:9 aspect ratio, and Samsung’s first 40” Wide UHD (WUHD), offering 5K2K (5,120×2,160) resolution with a 21:9 aspect ratio. It expands consumer options for large gaming monitors beyond the existing 32- and 43-inch 4K resolution monitors.

It also supports features such as Picture-by-Picture (PBP) and Picture-in-Picture (PIP), so gamers can multitask with split-screen capabilities. The monitors feature VESA DisplayHDR 600 certification and 350 nits of brightness to deliver excellent contrast and vivid color reproduction for both gaming and video content. To enhance gameplay and everyday usability, each model offers:

• HDR10+ Gaming for optimized HDR gaming performance
• AMD FreeSync Premium Pro to reduce lag and image tears for smooth, stutter-free visuals
• CoreSync for syncing ambient backlight color with on-screen visuals
• Auto Source Switch+ for automatic input detection when devices are connected or powered on
• Versatile connectivity with one DisplayPort 1.4 and two HDMI 2.1 ports
• Ergonomic design featuring a Height Adjustment Stand (HAS) and tilt and swivel capabilities

Gamescom attendees experienced the new large-screen Odyssey G7 by playing “Genshin Impact,” HoYoverse’s open-world adventure RPG, on both display sizes at the Samsung exhibition booth in hall nine on the first floor.

The Odyssey G7 is available now in Korea and the U.S., with availability in Europe in September.[2]

Bringing 3D Worlds to Life with New Partnerships

▲ “MONGIL: STAR DIVE” on the Odyssey 3D

Samsung is expanding its 3D gaming ecosystem through new partnerships and exclusive content for its Odyssey 3D monitor (G90XF model), which delivers glasses-free 3D gameplay.

At Gamescom 2025, the company announced a new collaboration with major game publisher Netmarble and developer SHIFT UP. As a result, Gamescom attendees can experience “MONGIL: STAR DIVE,” an upcoming title from Netmarble, and “Stellar Blade,” the popular action game from SHIFT UP, in 3D for the first time at the Samsung booth.

▲ “Stellar Blade” on the Odyssey 3D

From Aug. 22 to Aug. 23, Samsung hosted The World of #PlayGalaxy user experience event at Dock2, an event space in the center of Cologne. The event welcomed gamers, offering an immersive and dynamic gameplay experience across a diverse range of devices like Galaxy Z Fold7 and Odyssey 3D.

Through strategic game developer partnerships, Odyssey 3D enhances gameplay with finely tuned 3D depth effects that adapt to each game’s characters, backgrounds and scenes without the need for 3D glasses. The Odyssey 3D monitor is supported by adjustable focal distance features and customizable 3D settings that let players control 3D depth for each game based on the parallax between left and right images.

Samsung is continuously expanding its 3D game offerings on the Odyssey 3D Hub — its dedicated 3D content platform — which currently supports more than 25 3D games like “The First Berserker: Khazan.” By the end of the year,[3] the library will include more than 50 3D-supported games,[4] including “Lies of P: Overture,” “Stellar Blade” and “MONGIL: STAR DIVE.”

Spotlighting Unreleased Titles form Top Gaming Studios with Odyssey OLED 

▲ “World of Warcraft” on the 500Hz Odyssey OLED G6

Samsung is expanding opportunities to experience its Odyssey OLED monitors at Gamescom 2025 through collaborations with leading game studios, including Blizzard and Pearl Abyss.

At this year’s exhibition, the company supplied its flagship displays to partner booths across the show floor, including the 500Hz ultra-high refresh rate Odyssey OLED G6 (G60SF model) and the 4K, 240Hz Odyssey OLED G8 (G81SF model).

• The World of Warcraft booth features more than 80 gameplay stations with the 500Hz Odyssey OLED G6, offering World of Warcraft fans an ultra-responsive, premium gaming experience while they get their hands on the new housing systems for the first time ever.
• Pearl Abyss is showcasing its upcoming open-world action-adventure, “Crimson Desert,” on about 180 units of 500Hz Odyssey OLED G6 and the 4K, 240Hz Odyssey OLED G8 models.

▲ “Crimson Desert” on the 500Hz Odyssey OLED G6

With the OLED lineup’s exceptional picture quality, these installations allowed visitors to experience the games’ stunning graphics in full.

For more information on Gamescom 2025, visit https://news.samsung.com/my/.

Online Exclusive – Go Large

As part of the limited-time “Go Large” Online Exclusive promotion running from 15 August to 30 September 2025, you can enjoy savings of up to RM5,000 on selected 2025 Odyssey monitors.[5]

To purchase, visit https://www.samsung.com/my/monitors/gaming/odyssey-g7-g75f-40-inch-180hz-wuhd-ls40fg752eexxs/

[1] IDC Worldwide Quarterly Gaming Tracker Q1 2025, Gaming monitor classification is based on IDC criteria (over 144Hz since 2023 2Q, over 100Hz prior to that), Value Based

[2] Launch schedules may vary by country.

[3] The release timing for each game title may vary.

[4] To check the updated list of new 3D-supported games, users can update the ‘Odyssey 3D Hub’ on the MS Store or Samsung.com.

[5] This promotion is valid on first come first served basis and while stocks last.

Samsung

Introducing the Samsung Odyssey OLED: A Gamer’s Dream

For gamers seeking the ultimate visual advantage, the Samsung Odyssey OLED stands out as a game-changer. This innovative monitor boasts next-generation OLED technology, delivering:

• Unmatched Black Levels: Witness deeper blacks and infinite contrast for a truly immersive experience.
• Blazing-Fast Response Times: Eliminate motion blur and experience unparalleled responsiveness. React to on-screen action and dominate your competition.
• High Refresh Rates: Enjoy buttery-smooth gameplay with 360Hz refresh rate. Even the fast-paced games display flawlessly, providing a competitive edge.

The Samsung 2024 New Monitor series offers more than just exceptional gaming experiences. The other models in the lineup provide features ideal for professionals and everyday users:

• Professional-Grade Colour Accuracy: Creatives will appreciate the exceptional colour accuracy, ensuring your work is displayed carefully and ready for print or digital presentations.
• Enhanced Comfort and Ergonomics: Work or play for extended periods in complete comfort thanks to features like adjustable stands and eye-saver modes.
• Seamless Connectivity: Connect effortlessly to your devices with a variety of ports, including HDMI, DisplayPort, and USB-C.

For those who registered their interest, the wait is finally over. Exclusive voucher codes have been dispatched, unlocking access to irresistible savings on selected models. Here are the incredible savings you can enjoy:

The pre-order promotion period, spanning from 1 June to 16 June 2024, presents a limited-time opportunity for customers to take advantage of significant savings. Pre-order your Samsung monitor today and unlock the future of display technology.

Experience the Samsung difference. Pre-order now!

To pre-order, please visit: https://www.samsung.com/my/monitors/pre-order/

For more information on Samsung monitors, visit: https://www.samsung.com/my/

Get ready to level up your visual experience! Samsung is thrilled to announce the upcoming launch of its 2024 new monitor lineup, designed to cater to every user’s needs. Whether you’re a passionate gamer, a creative professional, or simply seeking immersive entertainment, there’s a Samsung monitor waiting to be your perfect match. 

The 2024 Samsung Monitor One lineup boasts a diverse range of models, each equipped with cutting-edge technology to maximize your productivity and enjoyment. Here’s a glimpse of what’s coming: 

• Odyssey OLED: Immerse yourself in stunning visuals and unparalleled responsiveness, perfect for the most demanding gamers. 
• Smart Monitor: Experience a whole new level of productivity and entertainment with built-in smart features. 
• ViewFinity: Designed for creative professionals, these monitors deliver exceptional colour accuracy and detail for flawless visual work. 

Exclusive Promo Just For You!

To celebrate the upcoming launch, Samsung is offering an exclusive promo from 17 May to 31 May 2024! Register your interest and you’ll receive a voucher code to redeem during the pre-order period from 1 June to 16 June 2024[1]. 

The voucher entitles you to up to RM300 and savings up to RM1,000[2] during the pre-order period on selected 2024 new monitor models. 

Stay tuned for further announcements as we unveil more details about the 2024 monitor lineup. The future of monitors is here, and Samsung has the perfect one for you! 

To register your interest, please visit: www.samsung.com/my/handraiser/mnt24 

To learn more, please visit: www.samsung.com.my  

[1] Terms and conditions apply. While stocks last.

[2] Terms and conditions apply. While stocks last.

Samsung Malaysia Electronics today announced the launch of the Odyssey OLED G9 gaming monitor (G95SC model), which has been enhanced with next-level AI upscaling technology. Building on the success of last year’s Odyssey OLED G8 (G85SB), the new monitor joins the lineup to open a new era of OLED gaming.

Measuring 49 inches in size with a 1800R curvature, the Odyssey OLED G9 is the first OLED monitor to offer Dual Quad High Definition (DQHD; 5,120 x 1,440) resolution with a 32:9 ratio. The large and wide screen ratio enable users to lose themselves in super-ultrawide vistas — equivalent to two QHD screens side by side. At the same time, its rapid 0.03ms gray-to-gray (GtG) response time and 240Hz refresh rate offer players a competitive edge.

The addition of the Neo Quantum Processor Pro sets the Odyssey OLED G9 apart from other OLED gaming monitors. Using a deep learning algorithm, it intelligently analyzes images and automatically upscales to adjust brightness while amplifying contrast. This enables the monitor to restore each detail and deliver the most brilliant images, pixel by pixel.

AMD FreeSync Premium Pro further enhances the Odyssey OLED G9’s super smooth gameplay experience. With DisplayHDR True Black 400, the monitor delivers incredible details and vivid colors regardless of the game being played or the content the user is watching.

The Odyssey OLED G9 features a slim design housed within a sleek metal frame. On the back of the monitor is the much-loved CoreSync and Core Lighting+ which uses advanced lighting technology to match the colors on-screen, making content more immersive and bringing the gaming experience to life. Built-in stereo speakers complement on-screen content with crisp sound.

Unrivaled Choice on a Detailed, Vivid Display

Equipped with smart TV apps, the Odyssey OLED G9 provides access to streaming and entertainment all in one place. Users can watch their favorite shows from leading OTT (over-the-top) service providers without a connection to a PC or mobile device[1].

The Multi View offering allows users to take full advantage of the large display by enabling game play on up to two screens at once. This means that gamers now can enjoy multitasking without the hassle of a multiple-monitor setup.

The Odyssey OLED G9 offers a variety of convenient functions and features that provide an optimized experience whether gaming or viewing. Versatile connectivity options, including HDMI 2.1 and Micro HDMI 2.1, Display Port 1.4, and Auto Source Switch+, create cleaner connections from one central USB hub while providing a seamless experience regardless of the content source. The Height Adjustable Stand (HAS) enables users to find the perfect gaming or viewing position, regardless of what they are playing.

To offer a well-rounded lineup that meets users’ various needs, the Odyssey OLED G9 series also includes the G93SC model, which features the same powerful OLED performance while catering to those who prefer a solution without the smart TV offerings.

Available in two variants – G95SC and G93SC, the recommended retail price and launch promotion price for the Odyssey OLED G9 are:

Save up to RM1,500 when you purchase the award winning[2] Samsung Odyssey OLED G9! The launch promotion is only valid from 24 July to 31 August 2023. Customers can enjoy 0% instalment plan up to 36 months with free standard shipping and earn Samsung Reward Points when they purchase on Samsung Online Store. For more information on the Samsung Odyssey OLED G9, please visit https://www.samsung.com/my/offer/odyssey-launch.

Specifications

* Terms and Conditions apply. While stocks last.

[1] Internet connection required.

[2] CES 2023 Innovation Award

Esports and online gaming has grown by leaps and bounds in recent years. From what was seen as a niche hobby played within the confines of LAN cafes, dorm rooms and bedrooms, it is now a global powerhouse with thousands of players – and spectators – participating in large-scale organized events. This expansion has been fuelled in part by advancements in technologies like 5G, which has made esports and gaming more accessible to a wider audience.

Today, gamers can make a living by turning professional and taking part in competitions, or by streaming gameplay sessions online. Many youths worldwide are also showing a keen interest in gaming, and have fueled the popularity of esports by forming a growing viewer base, including major international tournaments.

As esports gains momentum globally, the recent Olympic Esports Week held in Singapore has further ignited interest in gaming in Southeast Asia.

This ground-breaking event spotlighted the exceptional dedication, skill, and competitive spirit of esports athletes. Across the region, competitive gaming communities then have the unique opportunity to shape discussions around the complexities of esports, fostering a broader appreciation among the general public and nurturing the growth of an inclusive and vibrant esports community.

Building communities around esports

In the young and dynamic Southeast Asia and Oceania (SEAO) region, the gaming community is particularly thriving. Findings from Samsung’s SEAO Gaming Insight Study[1] note that 7 in 10 online consumers in the region are gamers, and that more than half of gamers surveyed (56%) play games more than a few times a week.

Among gamers, they can be further categorized into Gaming Enthusiasts and Hardcore Gamers, who are deeply engaged in gaming-related activities such as watching gaming-related videos, discussing gaming within their communities, and staying updated on the latest gaming news. This reflects a vibrant community of gamers among the region’s consumers.

These findings closely align with the region’s large population of millennials and Gen Zs, who often demonstrate a passion for gaming. Samsung’s innovations in advancing the user experience whether on mobile or displays, are perfectly positioned to enable the gaming passions of youth in the region, be it for casual gamers who want to stay connected with their interests, or even budding esports players with ambitions to go professional.

“Youths in our region are passionate about gaming. We are excited to support our younger audiences in pushing the boundaries of gaming, and to provide cutting-edge Galaxy devices that keep up with all the action. Our partnerships with game developers, media partners, and other industry leaders, are likewise crucial to powering up gaming experiences.” – Carl Nordenberg, Regional Head of Mobile Experience Business, Samsung Electronics Southeast Asia and Oceania

“For gamers, having the right equipment can make all the difference. Our wide range of gaming monitors, such as the Samsung Odyssey OLED G9 and the Odyssey Ark, are catered for every need. Whether you are an avid hardcore player or a pro esports athlete, Samsung is committed to continue innovating for all gamers.” – Leslie Goh, Head of Regional Display Solutions, Samsung Southeast Asia and Oceania

Samsung is committed to transforming the experience for every gamer, with a dedicated line-up of smartphones and monitors that offer premium, gaming-optimized features to ensure smooth visuals and precise gameplay. With gaming enthusiasts in mind, Samsung has also partnered with ONE Esports to provide Galaxy users in Southeast Asia with early access to gaming news and content on the ONE Esports mobile app.

To unite and champion the growth of gaming communities, Samsung’s Galaxy Gaming Academy is rolling out across SEAO and it has already been launched in Indonesia. Gamers of all backgrounds are invited to join as members and gain exclusive access to community-bonding activities, educational and training content, and even in-game rewards from local gaming partners.

As a long-time Worldwide Olympic and Paralympic Partner, Samsung’s innovative technologies have transformed the way the sporting community, athletes, and fans around the world communicate and share the excitement with each other. Samsung is a premium partner of the inaugural Olympics Esports Week, which took place in Singapore from 22 to 25 June 2023.

Gaming enthusiasts can catch the key event highlights and follow the action on Olympics.com and Olympic social handles using versatile and powerful devices such as the Galaxy S23 series, Galaxy Z Fold4, Galaxy Tab S8 Ultra and Galaxy A series; or choose from Samsung’s performance monitors such as the Odyssey Ark and Odyssey OLED for a truly immersive experience.

[1] Conducted in partnership with ONE Esports, over 6,800 consumers aged 18 to 49 across seven markets (Australia, Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam) were surveyed in the last quarter of 2022.