The mark of true leadership, however, lies not only in picture quality itself but also in the overall viewing experience. Samsung’s 2025 OLEDs embody this with Glare-Free[1] and AI gamma-adjusting technologies, innovations that minimize distractions to deliver an optimal viewing experience. To uncover the details behind the TVs’ vivid visuals, Samsung Newsroom spoke with Mirae Shin from the Picture Quality Lab of Samsung Electronics’ Visual Display (VD) Business.

▲ Mirae Shin with the new 2025 Samsung S95F OLED TV

Enhanced Glare-Free Technology: Bright or Dark, Always Clear

OLED is renowned for delivering perfect blacks, vivid colors and ultra-fast response times — strengths made possible by its self-emissive design, which allows each pixel to generate color or block light without the need for a backlight.

Yet the high-gloss finishes often used to maximize these strengths are inevitably vulnerable to reflections from external light sources. While a theater-like setting that blocks all ambient light would be ideal, the viewing environments of TV users are rarely perfect. Sunlight streaming through windows during the day or the glow of living room lights in the evening can reflect off the screen, making it difficult to truly appreciate what’s on-screen.

This is where Glare-Free technology makes the difference. By effectively reducing reflections and glare, it allows viewers to experience OLED to the fullest in any environment.

Select 2025 Samsung OLEDs deliver an impressive Glare-Free performance with a specially engineered low-reflection layer that disperses external light and reduces internal light-scattering without distorting picture quality. Compared to previous models, it reduces reflections by more than 25%[2]. This performance has also been verified by UL Solutions, a global certification organization.[3]

“This year’s enhanced Glare-Free technology significantly lowers reflection rates and minimizes screen distortion, ultimately enabling the set to deliver outstanding picture quality in both bright and dark environments,” Shin explained. In practice, this means viewers don’t have to worry about washed-out colors caused by sunlight when watching movies or diminished details in dark game scenes under ambient lighting.

▲ Comparison: OLEDs with/without Glare-Free technology in a bright viewing environment. Select 2025 Samsung OLEDs minimize viewing interference from external light sources by leveraging a special low-reflection layer.

Bringing Hidden Details to Light With AI Gamma Technology

Samsung hasn’t overlooked software innovations, either. While Glare-Free technology provides a physical solution to reduce interference from external light sources, AI gamma adjustment adds another layer of refinement. 2025 Samsung OLEDs optimize content by using AI to adjust gamma values, which refer to numerical measurements that define the correlation between the brightness of an input signal and the luminance displayed on-screen.

Human vision is highly sensitive to subtle contrast differences in dark areas, but responds less acutely in bright areas. Gamma adjustment compensates for this, making contrast appear more natural to the eye. When effectively implemented, it allows viewers to perceive fine details even in shadowed scenes, all while delivering more vivid and lifelike visuals.

▲ 2025 Samsung OLED TVs offer an AI-based gamma adjustment feature to optimize each scene by content and ambient light.

“Our enhanced gamma-adjusting technology uses AI algorithms to analyze the average brightness of each scene in real time, then automatically adjusts the gamma value according to the surrounding lighting conditions,” Shin explained, outlining the fundamental principles behind the technology.

“For example, when watching dark content in a bright living room, the gamma value is adjusted so that shadowed areas on screen are brightened just enough to preserve detail, preventing them from being obscured by ambient light,” she said. “Conversely, when watching bright content in a dark room, the gamma value is adjusted to minimize glare in bright on-screen areas and enhance contrast.”

“When the environment suddenly shifts from dark to bright — like when the lights come on in a movie theater — shadowed areas on screen can temporarily disappear from view. Again, adjusting the gamma value in such cases makes those dark areas visible again. The key is to keep the viewing experience consistent by providing adaptive gamma values,” she added.

Brightness, Contrast and High Refresh Rates for the Ultimate Viewing Experience

Besides Glare-Free technology and AI gamma adjustment technology, the 2025 OLEDs also incorporate a range of signature Samsung innovations that maximize the strengths of OLED panels. For example, upgraded panels are brighter by about 30%[4] compared to previous models. “The brighter the TV display, the more accurately it can convey a filmmaker or content creator’s original intent,” said Shin.

Contrast ratio — the core strength of OLED — has also been enhanced. “OLED panels are made of self-emissive elements, allowing each RGB[5] pixel to be switched on or off individually,” Shin explained. “This means that when black content is displayed, each pixel can be entirely dimmed to produce perfect blacks.” The contrast between deep blacks and increased brightness heightens immersion not only in movies and dramas, but also in games with numerous dark scenes.

▲ Shin proudly notes that the new S95F OLED TV delivers unmatched immersion with enhanced brightness, perfect blacks and high refresh rates.

“Samsung’s 2025 OLED TVs are an attractive choice not only for content viewers but also for gamers,” Shin continued. “Glare-Free technology allows dark scenes in games to be enjoyed in crisp detail, even in bright environments. On top of that, the TV is the industry’s first to support a 165Hz refresh rate, delivering smooth, lifelike gameplay without any breaks in the action,” she added. “OLED’s strengths lie in pixel-level dimming and ultra-fast response times. By combining those with a 165Hz refresh rate, we’ve unlocked the full potential of OLED panels.”

Equipped with cutting-edge technologies, the 2025 Samsung OLEDs deliver the ultimate immersive viewing experience. With these new models, Samsung has once again proven its unrivaled leadership in OLED technology — not only advancing the state of the art, but pushing the very boundaries of what a TV can be.

[1] Applicable only to models featuring Glare-Free technology

[2] Based on internal studies

[3] UL’s verification certifies glare-free performance by evaluating the product against the Unified Glare Rating (UGR) test standards set by the International Commission on Illumination (CIE) (Reflected glare UGR ≤ 10, discomfort glare UGR ≤ 22, disability glare UGR ≤ 34).

[4] Based on internal studies

[5] Red, green, blue

Samsung Electronics Co., Ltd. announced that its 2025 OLED TV (S95F model) has been officially certified as a Real Black display by the Verband der Elektrotechnik (VDE), a leading electrical engineering certification institute in Germany.[1] By meeting the required standards to be genuinely considered Real Black, Samsung has proven that its OLED technology delivers a true black viewing experience.

The certification validates the OLED display’s crisp, reflection-free images with near-perfect blacks measured below 0.005 nits in dark environments, as well as black accuracy in sunlit rooms and even under direct sunlight. The result is crystal-clear visuals with rich, deep blacks in their truest form.

“Earning VDE’s Real Black certification is proof of our commitment to taking OLED technology to new heights,” said Hoon Seol, Vice President and Head of CE Division at Samsung Electronics Germany. “We look forward to bringing more customers the opportunity to experience world-class picture quality with the deepest blacks and color clarity.”

“VDE’s ‘Real Black’ certification is awarded only to displays that excel in our most demanding evaluations,” said Ansgar Hinz, the Chairman and CEO of VDE. “Samsung’s OLED stood out for its ability to maintain rich, accurate blacks across a wide range of lighting environments — from home theaters to brightly lit living rooms. This achievement reflects both technological excellence and a commitment to delivering consistent picture quality in real-world conditions.”

Meeting the Highest Standard for Real Black Validation

The flagship OLED TV series comes equipped with Samsung’s advanced Glare-Free 2.0. VDE’s certification affirms the exceptional performance of this proprietary technology, which preserves the depth and details of the OLED display’s black levels by minimizing reflections.

To earn this certification, Samsung’s OLED S95F series was evaluated on how “truly black” the display appears under various viewing conditions, with performance assessed through three rigorous tests:

• Ambient light impact in bright rooms: The display was evaluated for the level of distraction caused by light reflections for viewers while watching TV.[2]
• Black levels in dark settings: In a dark room test, the display’s black level performance was measured to ensure it met the standard of 0.005 nits or less.[3]
• Surface gloss level: Screen surface reflections were measured to determine the amount of glare of Samsung’s Glare-Free Technology.[4]

Exceptional Color for Gaming and Entertainment 

The Real Black-certified OLED series delivers exceptional color clarity and contrast that brings every detail to life, whether in fast-paced games or cinematic scenes. The advanced OLED Glare-Free technology enhances this experience by preserving rich colors and deep blacks in any lighting conditions so that viewers can enjoy stunning, true-to-life visuals no matter the content.

Samsung has led the global TV market for 19 consecutive years,[5] a position built on its leadership in premium displays and leading-edge innovations in viewing experiences. In addition to the VDE Real Black certification, Samsung’s 2025 OLED TV lineup is the first in the industry to be certified with AMD FreeSync Premium Pro and has recently been validated as NVIDIA G-SYNC compatible, ensuring seamless performance and smooth gameplay.

To learn more about Samsung OLED TVs, visit https://www.samsung.com/my/

[1] All sizes of the 4K OLED TV S95F series (55’’, 65’’, 77’’ and 83’’) have received certification.

[2] Greyscale discrimination AVG ΔE2000 ≤ 5 in a bright room with 500 Lx.

[3] Black level ≤ 0.005 nits in a dark room (based on ITU-R BT.2100-3 under VDE’s dark room conditions).

[4] Samsung OLED: ≤ 15 Gloss Unit(GU)(ex. Mirror: 100 GU)

[5] Omdia, Feb-2025 (Results are not an endorsement of Samsung).

Held from August 20-24 at Koelnmesse in Cologne, Germany, this year’s Gamescom drew more than 350,000 fans from around the world eager to see the latest innovations in gaming. Celebrating its 10^th year showcasing gaming monitors at the event, Samsung gave attendees a firsthand look at how Odyssey monitors provide the ultimate way to experience their favorite games, whether battling in competitive tournaments, exploring massive open worlds or diving into glasses-free 3D.

▲ Crowds gather at Samsung’s booth at Gamescom 2025 to watch a 5v5 tournament on Samsung’s recently launched Odyssey OLED G6.

Jump to your topic of interest:

• • Gaming on New 37” and 40” Odyssey Monitors

• • Odyssey 3D Partnership Expansions

• • Stunning Visuals on OLED S95F TV

• • From WoW to Crimson Desert: Odyssey OLED at Partner Booths

• • The World of #PlayGalaxy Event

Fans of Genshin Impact Enjoy the Experience of Gaming on the 37″ and 40″ New Large Odyssey Monitors 

The centerpiece of Samsung’s booth was its full Odyssey OLED lineup (27”, 32” and 49”), along with the new large gaming monitors — the 37” and 40” Odyssey G7 (G75F). These large-screen displays deliver superb resolution and smooth, stutter-free gameplay with HDR10+ Gaming, AMD FreeSync Premium Pro and CoreSync backlight color-matching.

Fans were delighted by HoYoverse’s Genshin Impact on the new monitors, praising the sharp visuals and expansive field of view. “It’s definitely the perfect gadget to play Genshin Impact. It brings the characters and all the fighting to life,” said character cosplayer Anne Gerbest(@the.lunatic.ghost). Another fan who played Genshin Impact with the Odyssey G7 pointed out its standout advantage as “the size”. He said, “because you get so much from the picture on one monitor. I would recommend it to every gamer. G7 is my all-day gaming experience.”

▲ Cosplayer Leila Langenfeld (@sakiichi) dressed as Genshin Impact’s Mualani meets her in-game character on the Odyssey G7 at the Samsung booth. She said, “The graphics are so good, and I feel like I’m inside the game. It’s so much more fun to play my character because you really get to experience the whole world.”

Odyssey 3D Excites Players With New Partnership Expansions 

Samsung also expanded its glasses-free Odyssey 3D gaming ecosystem with new content and partnerships. For the first time ever, attendees could play SHIFT UP’s Stellar Blade and Netmarble’s upcoming title, MONGIL: STAR DIVE, in 3D at the Samsung booth.[1]

With Eye Tracking and View Mapping technology, Odyssey 3D adjusts depth effects for each character, background and scene. “This is definitely a brand-new gaming experience for me. The 3D makes the colors pop, and it pulls me into the scene,” said a fan after trying Stellar Blade.

Visitors also praised the immersive quality of Odyssey 3D while playing MONGIL: STAR DIVE. “I think it’s one of the best PC monitors I’ve played on,” said fan George Osborn. “It’s just so in-depth, during the battles, they come out of the monitor. It’s just incredible.”

Samsung also announced that the Odyssey 3D Hub will double its library from 28 to over 50 optimized 3D games by the end of the year, including Lies of P: Overture, Stellar Blade and MONGIL: STAR DIVE.[2]

▲ Visitors test out Samsung’s Odyssey 3D monitor with Stellar Blade and MONGIL: STAR DIVE in 3D at Gamescom 2025.

Stunning Visuals Across Every Genre – Experience It Al lon OLED S95F TV  

Gamers at the booth also had the opportunity to experience the wide variety of games available on the Samsung Gaming Hub with the OLED S95F Vision AI TV. Available in 55”, 65”, 77”, and 83” sizes, the lineup is designed as the ultimate gaming screen with a 165Hz Motion Xcelerator, NVIDIA G-SYNC compatibility, AMD FreeSync Premium Pro, and Samsung’s QD-OLED[3] and Glare-free screen technology.

The bold contrast and ultra-smooth performance made game titles shine at the event. One player, Hendrick Schons, described it as “the ultimate entertainment TV, perfect for my favorite games and the action-packed movies I love to watch.”

▲ Samsung’s OLED S95F TV delivers stunning graphics and ultra-smooth performance for games.

From WoW to Crimson Desert: Odyssey OLED Captured Fan Imagination at Partner Booths  

Samsung’s largest partnership to date stretched across the show floor. Gamescom 2025 hosted the reveal of World of Warcraft: Midnight, with a new cinematic trailer and developer panels that unveiled more about the story and systems of the game’s 11th expansion.

At the World of Warcraft booth, fans were able to get their hands on the game’s new House system on more than 80 stations equipped with Odyssey OLED G6. Fans also watched live esports tournaments and showcases, powered by 500Hz ultra-high refresh rate Odyssey OLED G6 monitors directly from the booth’s Community Stage. “It was my first time playing on the Samsung OLED. I’ve been playing World of Warcraft for fifteen years, and it’s a really nice [new] feature, and the graphics are really great. I really liked it,” noted Jenny Degreef, a World of Warcraft fan.

▲ Fans experienced the brand new WoW housing system on Samsung’s 500Hz Odyssey OLED G6 at Blizzard’s World of Warcraft booth.

Meanwhile, Pearl Abyss previewed its highly anticipated title, Crimson Desert, on approximately 180 Samsung 500Hz Odyssey OLED G6 and 4K 240Hz OLED G8 monitors.

After enjoying Crimson Desert on the Odyssey OLED G6, one gaming fan said, “I was amazed by how clear the graphics were. The environment looked so bright and colorful, and the saturation was amazing.” She added, “I really felt pulled into the game, and it was so much fun to play. I was amazed by the technology and everything about Samsung OLED G6.”

▲ Pearl Abyss’s Hyun Bae Kong explained how Samsung Odyssey OLED monitors bring the Crimson Desert quest to life at the Pearl Abyss booth.

Hyun Bae Kong, Head of Business Development at Pearl Abyss, said: “At Gamescom 2025, we showcased a questline demo of Crimson Desert that really captured the feeling of being on an actual battlefield. With the incredible quality of Samsung OLED monitors, we were able to bring users a realistic and immersive open world. That means a lot to us.”

▲ Pearl Abyss previewed Crimson Desert at Gamescom 2025, powered by Samsung’s Odyssey OLED monitors.

Fans Dive Into The Odyssey 3D Experience at The World of #PlayGalaxy Event 

Beyond the main show floor, Samsung hosted The World of #PlayGalaxy at Dock² in downtown Cologne, featuring the Odyssey 3D and Galaxy Z Fold7. Visitors experienced MONGIL: STAR DIVE through mobile platforms, Odyssey’s immersive 3D gameplay and even rode shuttle buses wrapped as if transporting fans directly into the world of gaming.

▲ Creator, Jakub Destro experiencing Odyssey 3D and MONGIL: STAR DIVE for the first time.

Fans were delighted with the immersive 3D gameplay. Gamer, Thomas ‘Blysk’ Kopankiewicz added, “I just tried the MONGIL: STAR DIVE demo, and I really enjoyed it. The fight animations are amazing, and the battle scenes and dynamics are great too. I’m curious to see more of it.”

▲ Influencer Borys Ryskala (@borysryskala) enjoyed MONGIL: STAR DIVE on the Odyssey 3D monitor.

Samsung Sets the Stage for the Future of Gaming Displays 

Gamescom 2025 cemented Samsung’s position as the global leader in gaming monitors. For the sixth consecutive year, Samsung ranked No. 1 worldwide, with 18.9% global market share in the first quarter of 2025 and is poised to continue its leadership for seven years straight, according to the latest data from the International Data Corporation (IDC).[4]

From 37” and 40” large-screen debuts to glasses-free 3D, from live esports battles to partner premieres, Samsung showed that its Odyssey lineup is redefining how people play and experience the games they love.

▲ A cosplayer strikes a pose at Samsung’s booth at Gamescom 2025.

[1] The release timing and 3D availability for each game title may vary. To check the updated list of new 3D-supported games, users can update the ‘Odyssey 3D Hub’ on the Microsoft Store or Samsung.com.

[2] Subject to game availability in local regions.

[3] Excluding 83” model

[4] IDC Worldwide Gaming Tracker Q1 2025, Gaming monitor classification is based on IDC criteria: monitors with refresh rates over 144Hz (since Q2 2023) or over 100Hz (prior to Q2 2023). Rankings are based on value amount.