Below is a summary of what industry-leading outlets are saying about the Odyssey Neo G9.

▼ List of Featured Articles (In alphabetical order)

• Newsweek
• Pocket-lint
• Techaeris

▲ Samsung Odyssey Neo G9 has earned recognition from renowned tech media for pushing the boundaries of gaming monitors

The Odyssey Neo G9 set a new standard with its 57-inch Dual UHD display, combining unmatched visual clarity with cutting-edge technology to deliver an immersive gaming experience as well as boosts in productivity.

This state-of-the-art monitor is the equivalent of having two 32-inch monitors in one unit, with a 1000R curved screen for maximum immersion. With Quantum Matrix Technology, coupled with a lightning-fast 240Hz refresh rate and 1ms response time, the Odyssey Neo G9 also offers vibrant visuals, precise control and seamless action in every frame.

▲ Samsung Odyssey Neo G9 was awarded the CES 2023 Best of Innovation Award and has continued gaining attention from the gaming world ever since

The Odyssey Neo G9 has received high marks from media, such as Newsweek and Techaeris, with the latter recognizing it as the “world’s first dual UHD monitor that delivers in spades.” In fact, the Odyssey Neo G9 earned a spot in Techaeris’ ‘Best of 2023’ category, underscoring the Odyssey Neo G9’s impressive performance and features that make the monitor a standout choice for gamers.

Embracing the Future of Gaming With Peak Performance

In terms of gaming, Pocket-lint hailed the Odyssey Neo G9 as a “spec-shattering” beast, saying “no other product at the time of writing will offer you the experience that the Neo G9 is capable of delivering.” Techaeris noted the monitor’s unparalleled performance that’s “off the charts,” while Newsweek called the Neo G9 “a powerhouse that takes your setup to the next level.”

The Odyssey Neo G9 is the next generation of gaming monitors, positioning itself as the gaming monitor of choice for enthusiasts looking to enhance their gaming experience. The monitor, with 1,000 nits peak brightness, 1ms latency (GTG) and a suite of features such as AMD FreeSync Premium Pro, offers peak performance that promises to keep your setup cutting-edge for years to come.

Odyssey Neo G9: A Productivity Powerhouse

▲ Equaling the size of two 32-inch UHD monitors, Samsung Odyssey Neo G9 is also great for multitasking

The Samsung Odyssey Neo G9 transcends traditional gaming monitors by merging unparalleled gaming performance with productivity-enhancing features. Being the equivalent of having two 32-inch UHD monitors side by side — without the bezel in the middle to interfere — implications for multi-tasking and enhanced productivity are great.

Techaeris hailed the monitor’s expansive screen, which is a standout feature for video and photo editors, offering a broad canvas that significantly reduces side-scrolling and enhances creative productivity: “I should also mention that video and photo editing is incredible, especially video editing on such a wide display… It’s a massive plus for video and photo editors.”

Newsweek referred to the device as “a massive monitor that is perfect for gaming and productivity.” Pocket-lint also noted the Odyssey Neo G9 as “an object of pure luxury, designed to dominate your vision while providing an unmatched experience of immersion while gaming and working.”

A Legacy of Gaming Monitor Design, Optimized for Everyday Use

Beyond its performance, the Odyssey Neo G9’s futuristic design and customizable lighting effects set it apart as a desirable centerpiece for both gaming and workspace setups.

Newsweek noted, “The rear is shiny white around the CoreSync light orb that can sync to the game or a lighting choice to immerse you in your game more.”

Additionally, with tilt, 15-degree swivel and height adjustment options, the Odyssey Neo G9 allows users to customize their setup to ensure optimal comfort — for both gaming and productivity.

For more information on the Samsung Odyssey Neo G9, visit:

https://www.samsung.com/my/monitors/gaming/

As passions go, there is nothing quite like how e-sports. It is not only revolutionizing the world of competitive gaming, but also capturing the hearts and minds of millions worldwide.

With cutting-edge technology and innovation, Samsung is aiming to elevate every gamer’s experience, and is also a proud premium partner of the inaugural Olympics Esports Week, which gathered top gamers far and wide to compete on the international stage in Singapore from 22 to 25 June.

For everyone aspiring to be esports athletes, embark on the thrilling adventure of competitive gaming with Samsung’s gaming monitors that offer the ultimate immersive experience with best-in-class refresh rates and stunning visuals.

Multifunctional Experiences Await You

Make your everyday an epic adventure with Samsung’s ground-breaking Odyssey Ark, the world’s first 55-inch, 1000R curved gaming screen which engulfs your peripheral vision for next-level immersion.

Whether you are captain of a spaceship or flying a fighter jet, be transported straight into your favorite virtual world with the Odyssey Ark’s vertical Cockpit Mode[1] as you soak in impeccably detailed soundscapes generated by Sound Dome technology, powered by Dolby Atmos.

Unleash your inner gamer in fast-paced gaming titles that prioritize fast reflexes through the Odyssey Ark’s 165hz refresh rate, 1ms response time (GtG)[2] and Freesync Premium Pro. Then take your gaming arsenal to the next level with the Samsung Gaming Hub[3], to access a wide range of PC, console and even cloud games.

This personal gaming theatre then converts easily into an in-home cinema or your work or school companion with its split-to-fit multiscreen flexibility. Whether gaming, accessing built-in apps like YouTube, or browsing the internet and more all at once, the Multi View[4] feature allows the handy and flexible configuration of up to four screens with individual sizing and window placement.

Curved for Ultimate Immersion

Whether you are a gamer or just an everyday user looking for the best possible visual experience, the Odyssey OLED G9 is the monitor for you.

As the latest addition to the Odyssey line-up, the Odyssey OLED G9 1800R’s curved display provides a wider field of view and ultimate immersion into any gaming world. Get ready to be blown away by its remarkable visuals and smooth, responsive gameplay on a 32:9 aspect ratio, whether multiplayer gaming or for your favorite open-world virtual adventures.

AMD FreeSync Premium Pro further enhances the Odyssey OLED G9’s super smooth gameplay experience. With DisplayHDR True Black 400, the monitor delivers incredible details and vivid colors regardless of the game being played or the content the user is watching.

Be spoiled for choice outside of gaming with the Odyssey OLED G9’s built-in Smart Hub, that gives you access to popular streaming apps like Netflix, Hulu, and YouTube, a space-saving alternative to stream your favorite video content from the cloud instead of downloading them or committing to an additional set-top box[5].

Industry-Standard for the Serious Gaming Enthusiasts

As a gamer, your monitor makes all the difference in how you get in on all the action, make strategic decisions, and interact with other players.

The world’s first dual ultra-HD gaming monitor, the Odyssey Neo G9 Gaming Monitor, is your best bet to conquer every intense gaming session. Equipped with Quantum Matrix Technology, sit back and relax while its Quantum Mini LEDs create controlled brightness and perfect contrast in your choice game environment, enabling superior imaging from shadows to bright scenes.

Spark your senses with its 1000R curved 57-inch screen that unveils virtual worlds with unparalleled details in 7,680×2,160 resolution and a 32:9 aspect ratio in one screen for the first time. Then, follow the fastest action with its rapid 240Hz refresh rate and grey-to-grey 1ms response time, and seize victories in the most fast-paced games.

Eye strain and fatigue are things of the past when it comes to the Odyssey Neo G9 Gaming Monitor’s Samsung Matte Display that reduces light reflections and minimizes distractions, so you can game for hours.

Unlock a new era of gaming with Samsung’s exceptional range of monitors, from the Odyssey Ark or the Odyssey OLED G9 line-up today. Whatever your in-game needs, these cutting-edge displays are guaranteed to transport you right into virtual worlds and ignite your passion for gaming like never before.

[1] Screen should be manually rotated for cockpit mode.

[2] Gray to Gray. A unit of measurement of pixel speed. Used to measure the response time of gaming monitors.

[3] Samsung Gaming Hub and app is available in select countries only. Service and content availability may vary by region and partners.

[4] In Cockpit Mode, Multi View can show up to 3 screens on one display. Game Mode, VRR, and Cloud Game are not supported while in Multi View mode. Only one external input (including HDMI) and one mirrored device screen can be displayed. While in Multi View mode, refresh rates of up to 120Hz are supported for external inputs. To display in 9:16, vertical selection is required during initial setup.

[5] Internet connection required.

Samsung Malaysia Electronics introduces its new campaign with Maxis that entitles new Maxis Home Fibre users to own Samsung Neo QLED 4K from RM155 a month with zero upfront payment. This enables Samsung customer to secure the promotion when they sign up with a Maxis Home Fibre plan.

Recently launched Samsung Neo QLED 4K is packed with Quantum Matrix Technology that catches every detail enabled by accurate ultra-fine light control, a Neural Quantum Processor 4K for you to feel the full power of AI in 4K, the next level of Dolby Atmos experience with top channel speakers, and Smart Hub for you to discover your favorite movies, TV shows, games and ambient screens all in one place.

Now is the chance to be the first to take advantage of this offer and enjoy stunning images, and its minimal and sleek design will suit any homeowner that’s looking for style, performance, and versatility. It’ll be the perfect addition to your home for movie nights or when your family comes to visit!

The 75’’ Neo QLED 4K is available for purchase at a Retail Recommended Price of RM13,599. With a Maxis Home Fibre plan, customers can bring home the device by subscribing to Maxis Zerolution Contract to enjoy zero-interest instalment plan for either 36 or 24 months, all at a much lower rate. Not only that, you can receive Samsung Slim Fit Cam worth RM499 for free[1]! Offers valid from 25 May to 30 September 2023.

For more details on Samsung’s Neo QLED 4K, please visit: https://www.samsung.com/my/tvs/qled-tv/qn95c-75-inch-neo-qled-4k-smart-tv-qa75qn95cakxxm/

To learn more about the Maxis Home Fibre plan that paired with Samsung Neo QLED 4K, please visit: https://store.maxis.com.my/productdetails/category/homedevices/samsung/samsung-75-inch-qled-tv

[1] Terms & Conditions apply. While stocks last.

However, simply having a larger screen does not always result in a hyper-realistic viewing experience. As we enter the era of ultra-large TVs, Samsung Electronics has been upgrading its screen technology to provide the best in-home entertainment. To learn more about these changes, Samsung Newsroom is exploring three key features that make the large-screen experience truly exceptional.

8K Resolution: The Key to Unlocking the Full Potential of Bigger TVs

While screen sizes may be getting bigger, this does not mean that picture quality is better by default. If the size of a TV screen was increased without considering the number of pixels, the resulting image would be blurry, low-resolution and, overall, much worse.

In order to improve picture quality, the space on a bigger screen must be filled with more pixels. As such, Samsung’s Neo QLED 8K has four times the number of pixels than 4K TVs. This means that even on ultra-large screens, Samsung’s Real 8K Resolution maintains premium picture quality with densely packed Mini LEDs and upgraded processing.

While Samsung has been at the forefront of evolving screen trends by leading the era of ultra-large TVs, it has also been innovating the technologies that power them. The two driving forces that enhance picture quality for Samsung’s latest Neo QLED 8K are the Neural Quantum Processor 8K, which analyzes and optimizes content to make full use of the 33 million pixels, and Quantum Matrix Technology Pro, which leverages a plethora of technologies to offer precise control for each of the Mini LEDs.

Neural Quantum Processor 8K: Enhancing the Resolution, Color and Depth With 64 Neural Networks

While Samsung Neo QLED 8K TVs offer best-in-market picture quality, not all content is readily available in 8K. To ensure that every single detail springs to life on screen, Samsung’s Neo QLED 8K is powered by the state-of-the-art Neural Quantum Processor 8K to upscale lower-resolution content in real time. Samsung’s Neural Quantum Processor 8K uses 64 different neural networks to analyze video and optimize image quality. It is trained to recognize underlying patterns and relationships in pictures, transforming low-resolution images into high-resolution by comparing the original set of images to processed results in each neural network.

While higher resolution sources ultimately create better picture outputs, there may be sources that come in Standard Definition (SD or 480p), High Definition (HD or 720p) or Full High Definition (FHD or 1080p). With Samsung’s Neural Quantum Processor 8K, those shows and movies will be transformed into stunning 8K resolution to deliver the most immersive picture yet.

Samsung’s advanced processor also powers innovations such as Auto HDR Remastering, a feature that takes full advantage of the screen’s wide color gamut and incredible peak brightness. AI technology analyzes each scene to make it more colorful and vivid, bringing out the details in both bright and dark spots.

High Dynamic Range (HDR) video formats the display using a wider range of colors with brighter highlights when compared to Standard Dynamic Range content. This means that with Auto HDR Remastering — and the extraordinary contrast powered by Quantum Matrix Technology Pro with Quantum Dot technology — everything you watch is more compelling.

Samsung’s Neo QLED 8K also offers Real Depth Enhancer Pro. With upgraded AI deep learning, Real Depth Enhancer Pro pinpoints where the viewer is focusing on the screen and brings that object into the foreground. With figures on the screen separated from their background, you see a more three-dimensional looking image. Additionally, the Neural Quantum Processor provides a sense of depth paired with incredible levels of detail and vivid color reproduction, immersing you in whatever you choose to watch.

Quantum Matrix Technology Pro: The Ultimate Precision With Quantum Mini LEDs and 14-bit Processing

Another critical piece of technology powering the Neo QLED 8K’s picture is Quantum Matrix Technology Pro, which uses Quantum Mini LEDs to dramatically enhance black levels and contrast with precise backlight control.

The Quantum Mini LED is 1/40 the size of a conventional LED. This makes for a screen that is more densely packed with LEDs, improving picture quality while maintaining the Neo QLED 8K TV’s vibrant colors and bright highlights.

To provide the best image quality, 14-bit HDR processing allows for maximized contrast, expressing unimaginable levels of detail in both the brightest and darkest parts of the image. This ensures even the most subtle details are visible to users in every single scene.

Furthermore, Quantum Matrix Technology powers Samsung’s Shape Adaptive Light Control. This feature precisely adjusts backlighting to accommodate what’s on the screen, enhancing the clarity of everything you watch. Because the backlight control is so accurate, this prevents blooming — or when bright light from on-screen objects blends into surrounding darker areas. As a result, bright highlights stay bright and dark scenes stay dark with more details visible than ever before.

Expanding Consumers’ TV Usage

In a nutshell, 8K resolution densely fills the ultra-large screens while the Neural Quantum Processor 8K and Quantum Matrix Technology work together to create a picture that is cinematic in the truest sense. Sharp details, accurate colors, precise contrast and a realistic sense of depth allow the Neo QLED 8K to showcase stunning picture quality and captivate viewers everywhere.

As the size of the average screens at home has evolved, so has the technology within them. This provides users with greater detail, color and motion so content looks even more brilliant in this larger format.

Elevate the Premium Viewing Experience With Neo QLED 8K

Stepping above and beyond the already high-performing Neo QLED 4K, consumers find Samsung Neo QLED 8K. These screens offer the dazzling picture quality users have come to expect from Samsung in even more brilliant 8K resolution. Powered by Neo Quantum Processor 8K, the state-of-the-art upscaling neural networks ensure that all content is displayed with utmost precision and immaculate picture quality.

As streaming platforms begin to offer content optimized for a larger 1.9:1 screen ratio, perfect for an immersive cinematic experience, having an 8K TV with premium picture quality is a sure-fire way to future-proof a home entertainment set up.

Ushering in the Era of Premium Viewing With Neo QLED 4K

At the forefront of premium screens lie Samsung Neo QLEDs — with state-of-the-art Mini LED and Quantum dot technology that offers superb contrast and vivid, accurate color reproduction. The exceptional picture quality of the Neo QLEDs is even more evident when taken to a larger screen.

The QN95C 85”— Samsung’s Neo QLED 4K — offers consumers the pinnacle of ultra-fine light control thanks to Quantum Matrix Technology powered by a massive grid of Quantum Mini LEDs. This allows viewers to see every single detail on the screen, even in the darkest of scenes, with deeper color and contrast. Subtle nuances in light and color are analyzed and shifted scene by scene so that each and every frame is of the highest quality.

If you’re looking to upgrade your home entertainment, guess what? Samsung Malaysia is proud to announce exclusive deals when you register to find out about 2023 TV lineup. Register from now until 2 May 2023 to receive an exclusive instant rebate of RM500 e-voucher and FREE TV upgrade with savings worth up to RM4,500 upon early order of selected 2023 TV models. If you want to know more or reserve your place in line for 2023 TV lineup, register now for news alert on Samsung’s website at https://www.samsung.com/my/firstlook/tvs-2023/pr. Stay tuned for greater deals on 3 May 2023!

Planning is a crucial part of making any big purchase – even more so when it’s related to a hobby you invested your time and effort in. With the year coming to an end and the excitement of new games being released in 2022, for many gamers in Malaysia, it is perhaps time to upgrade your gaming system for smoother gameplay and uninterrupted battle wins.

One of the most important parts of any gaming setup is the monitor. The right gaming monitor gives you the ultimate experience as intended by game developers and rouse your senses to make the split-second decision in the battleground. Whether you’re a competitive gamer or just starting your journey of becoming the MVP – here are some qualities that you should take into consideration for your next gaming monitor purchase:

1. Supreme visual quality

Some might think the screen size is the most important aspect to consider when investing in a gaming monitor, but one of the features anyone should aim to have is a screen with sharp and defined visual quality. This is especially important for thrill-seekers who take solace in open-world games such as Grand Theft Auto V or No Man’s Sky, where you spend hours exploring new cities, areas, and completing missions. Open-world games are visually rich and created to transport you to another reality – and having a monitor that can spark your senses and bring your game to life will surely create an electrifying experience.

2. Rapid refresh rates

Have you ever entered a battle royale game like PUBG or Fortnite, had a faceoff with an enemy team, and lost because your screen didn’t catch all the movements during the battle? One misstep can be the difference between victory and defeat, so if you’re a fan of action-packed, fast-paced games, refresh rates should be one of your top priorities to ensure movement is accurate and the visuals are clear, so you will want to consider a gaming monitor that has capabilities to refresh its screen at a high rate each second. Gamers are now opting for 120hz to 240hz, but of course, the higher refresh rates, the better it is.

3. Realistic and immersive gameplay

As games have become more realistic, monitors have evolved over time to cater to gameplay needs. With many high-definition open-world games available today, many gamers have opted for a curved screen for extra immersion and improved picture quality. Much like the real world, curved screens mimic in-game scenery to be more realistic. There are added benefits of gaming on a curved screen as well, such as reducing eye strain and providing a wider field of view.

With all these qualities in mind, finding the perfect gaming monitor can still be a challenge. To help you get the finest pick from the industry, Samsung Malaysia Electronics has recently announced the local availability of its much-anticipated next-generation curved gaming monitor, the Odyssey Neo G9. Available at Recommended Retail Price of RM9,499, purchase your own Odyssey Neo G9 through the Samsung Official Store, Samsung Authorized Resellers or Partners’ stores today.

With Quantum Matrix technology, supported by Quantum Mini LED display and Quantum HDR 2000, any gamer will be immersed by the spellbinding visual quality, dimensions, and world-class performance. Its features cover the needs of any gamer, providing quality visuals with controlled brightness and contrast for refined definition, while following the fastest action with the Odyssey’s rapid refresh rates of up to 240hz.

To find out more about the new Samsung Odyssey Neo G9, kindly visit https://www.samsung.com/my/monitors/odyssey-gaming-monitor/

Following episode one of this series, in which we explored the history of Samsung’s Odyssey gaming monitors, Newsroom now introduces Samsung’s current portfolio of high-performance Odyssey monitors. In the following infographic, we deliver a helpful guide to allow gamers to determine just which experience-elevating Odyssey monitor is right to help them take their gaming experiences to the next level.

Check out the infographic below.

To find out more about Samsung’s range of Odyssey gaming monitors, please visit https://displaysolutions.samsung.com/gaming-monitor/odyssey.

¹ IDC Worldwide Gaming Tracker, Q2 2021, 17.1% market share based on revenue (over 100Hz)

When it comes to generating the best viewing experiences possible on a TV, a balanced array of technologies and features are necessary to determine the picture quality of a display. From resolution to refresh rates, contrast levels to backlight control and color gamut to upscaling capabilities, all these features work together to create and produce high-quality images on-screen.

Samsung Electronics’ 2021 Neo QLED lineup features technological breakthroughs that deliver immersive and true-to-life viewing experiences like never before thanks to its LED modules on the hardware level through to its upscaling processes on a software level. With Samsung’s proprietary Neo Quantum Mini LEDs, Quantum Matrix Technology and Neo Quantum Processor, users can enjoy true-to-life viewing experiences that are better than ever before.

What’s more, Samsung’s Neo QLED lineup also features an incredibly thin and stylish Infinity One Design.¹ With bezels all but erased at less than a millimeter, users can fully immerse themselves into the images on-screen, and given that the Neo QLED hangs on the wall just like a painting, it can blend seamlessly into various interiors.

To better understand how three key technologies of the 2021 Neo QLED lineup work together to enhance the overall picture quality experience, Samsung Newsroom is introducing them in dynamic graphic format for easy comprehension.

Manufactured With Precision – Quantum Mini LEDs

Samsung’s 2021 Neo QLED comes with an all-new form of light source, Quantum Mini LED. A whole new display technology featuring thousands of LEDs that are much smaller than standard LED modules,² Quantum Mini LEDs reveal accurate and sophisticated image detailing while maintaining precise backlight control.

The secret behind the miniature size of Quantum Mini LEDs is Samsung’s proprietary micro layer technology that mounts micro layers inside the LED itself, as opposed to conventional technologies that pack layers on top of the LED, in order to eliminate unnatural noise among the LED elements and ensure deeper blacks can be displayed without blooming.

4,096 Levels of Lighting Control for Greater Bright-to-Dark Contrast – Quantum Matrix Technology

The 2021 Neo QLED lineup also incorporates Samsung’s proprietary Quantum Matrix Technology, which harnesses enhanced 12-bit gradation for greater control of the light source – the Quantum Mini LEDs. This allows the TV to control its lighting across an astounding 4,096 levels, four times greater than conventional 10-bit displays.³ This also creates even more possibilities to deliver the ultimate in contrast ratio management and deeper shades of black.

But that’s not all. With advanced local dimming control, 2021 Neo QLED lineup can efficiently manage power and improve peak brightness, making bright areas brighter and dark areas darker by harnessing unused electric power from dark areas and concentrating it to be used in bright areas. Quantum Matrix Technology takes advantage of the Quantum Mini LEDs’ superb hardware characteristics, all embedded in an LED the size of a grain of sand, and offers viewers sharpness and color volume that is more true-to-life than ever before.

Advanced Upscaling Divided Into 16 Artificial Neural Networks – Neo Quantum Processor

The crisp definition and vivid colors offered by Quantum Mini LEDs and Quantum Matrix Technology are brought to life by Samsung’s powerful Neo Quantum Processor and its AI upscaling capabilities. With 16 multi-modal neural networks running at once, the 2021 Neo QLED lineup delivers smooth and seamless 4K or 8K upscaling that meets the needs of the finest home theaters.

Samsung’s Neo Quantum Processor features AI-powered deep learning technologies that mimic the mechanism of human learning and memory, and the 2021 Neo QLED lineup sees a significant upgrade in this technology as the Neo Quantum Processor has grown from featuring one to 16 neural networks. These 16 different neural networks categorize content based on input resolution, quality and more.

Furthermore, since the Neo Quantum Processor includes dedicated upscaling models to precisely upscale content based on various factors including resolution, edges, details and noise levels, its 16 multi-modal neural networks can upscale SD broadcast content, HD videos on streaming services or even FHD content from Blu-ray disks, enhancing the exact aspect of picture quality needed for each content type.

¹ Infinity One Design is offered on QN800A and above. For detailed lineup information, please visit www.samsung.com.

² Compared with LED module height featured in the 2020 Samsung UHD TV, each Quantum Mini LED is 1/40 the size.

³ 10-bit: 2¹⁰ = 1,024 levels of control; 12-bit: 2¹² = 4,096 levels.

In order to understand more about how those innovative features of the Neo QLED transcend technological hurdles to meet user’s growing demands for next-level quality displays, Samsung Global Newsroom sat down with the next-generation TV’s developers to find out more.

The Beginning of QLED: the Quantum Mini LED

The culmination of a range of leading innovations, the journey to developing the Neo QLED began with the creation of the Quantum Mini LED, a light source just 1/40^th the height of conventional LEDs. Samsung’s engineers managed to reduce the size of the LED down to almost that of dust, and applied a micro layer that softly disperses light into the LED itself, allowing the chip to emit and disperse light on its own. The resulting self-emitting LED removes the noise possessed by previous technologies and enables the era of natural, smooth display presentation.

“In those TVs that utilize the typical LEDs, there is an additional lens that has to sit on top of the LED so that the light can be dispersed, so our focus for our new LED product was on allowing it to disperse light independently,” noted Engineer Minhoon Lee. “Not only is the Quantum Mini LED smaller and more space-effective than its predecessors, but it also does not require the extra lens layer, allowing us to align more LEDs together in a more compact manner.”

As the Quantum Mini LED is just 1/40^th the height of previous LEDs, the engineers encountered many hurdles in the production process. There was not enough equipment available to work with these new LEDs that were of such a minute size, and the production process was inevitably intricate and tricky. “Not only is the Quantum Mini LED small, but we also needed to ascertain the accurate location of where electricity enters the LED in order to align the tens of thousands of elements around it,” said Engineer Kyehoon Lee. “This meant that expertise and advanced technologies became key. Samsung already has the know-how when it comes to developing next-generation displays, including micro LED products, so we could address this issue by applying existing Samsung processes that deal specifically with microfine elements.”

Presenting Fine Details Through Precise Control: the Quantum Matrix

Local dimming is a technology that enables better picture quality by optimizing the brightness appropriately and dimming or brightening parts of the screen that respectively need to be adjusted through distinguishing the screen backlights into multiple zones. Increasing the on-screen contrast not only provides life-like watching experiences, but it also significantly reduces the amount of electricity used. Samsung has championed local dimming technology for a long time, and has been able to improve and advance this technology through dedicated research and development efforts. As a result, the Neo QLEDs feature an evolved and optimized local dimming technology – Quantum Matrix.

However, if the lens that is used to disperse the light on top of an LED is removed and the backlights are exposed, wouldn’t this result in users being able to notice the changes in brightness and contrast happening? The engineers had already considered this, and tackled this obstacle by including even more precise adjustment into the Quantum Matrix’s processes.

Previously 10 bits, the Neo QLED features 12 bits brightness so that the light can be adjusted within a total of 4,096 levels. When the light level on-screen is not detailed enough, it can result in an impression of lag or freezing, and the light could be absorbed by nearby local blocks. However, Quantum Matrix technology is able to express a color at dozens of different levels without any glitching and presents them with no blooming. If you enjoy playing games on your TV, for example, you will be able to easily distinguish a foe in a dark cave with your own eyes.

“The range of brightness that the human eye can see is called the dynamic range,” noted Minhoon Lee. “When it comes to Quantum Matrix, the light can be adjusted within a 4,096 level range, meaning that this dynamic range has also been maximized.”

“The human eye is very sensitive, so we are helping each color to play its own role and show itself as it is instead of getting mixed up with other ones,” continued Minhoon Lee. “In addition, Quantum Matrix technology brings the extra electricity that isn’t being used in darker parts of the screen to the brighter parts so that the concentration is maximized. With this technology, we’ve achieved brightness of up to 4,000 nits¹ with the Neo QLED.”

Quantum Matrix technology not only precisely controls all those Quantum Mini LEDs, but it also controls the light source for each individual content. “This technology works by analyzing the content source being played so that users can enjoy even more vivid, realistic experiences,” noted Engineer Bonggeun Lee. “For instance, if there is a scene on-screen that requires a maximized sense of dimension, the technology will provide a sense of depth by focusing the light on the object that is at the front while darkening the background. It is a completely different technology from something as simple as lights that just turn on and off.”

More Detailed AI Upscaling: the Neo Quantum Processor

When it comes to enjoying the best possible viewing experiences, content picture quality is just as important as a next-level display. In order to ensure that users can enjoy high-quality content even if the original source is of a lower resolution, and regardless of local internet speed, Samsung’s engineers developed a picture quality engine to automatically convert any content to an optimized picture quality – the advanced AI-powered Neo Quantum Processor.

The innovation key to the Neo Quantum Processor’s high performance is that its neural network has been increased from 1 to 16. This allows the processor to map different contents by their type, significantly enhancing its upscaling capability. “The Neo Quantum Processor works like this: the selected video’s attributes will be analyzed in real-time by the processor, and then the most optimized neural network out of the 16 available will be applied for the best possible upscaling result,” explained Bonggeun Lee. “This means that each one of the 16 neural networks is capable of playing a different role so that the processor can perform even more detailed upscaling.”

The processor’s method of filling the gaps between low resolution and high resolution contents has also become more precise. If the gap between the pixels is widened, then simply copying and pasting the same pixel repeatedly will make the video unclear and blurry. With the Neo Quantum Processor, the correlation is constantly analyzed through neural network learning and the change between pixels is estimated to fill in the gap between pixels in a way that is as close to reality as possible. This allows for a pattern to be analyzed in real-time and the best possible upscaling solution can be applied to the content, no matter what resolution the input video has (be it SD, HD, FHD or 4K).

The Epitome of Samsung’s Display Innovation: 2021 Neo QLED

Samsung’s TVs have been number one in the global market for 15 consecutive years. This achievement illustrates the synergy between the different innovations the company develops for each of its products, and how they work together to consistently provide the viewing experiences that users expect. The Neo QLED, a TV in a whole new league of its own, was made possible only due to the company’s existing work into developing advanced display technologies.

“Neo QLED isn’t simply a display made out of small LEDs,” highlighted Engineer Kyehoon Lee. “From including small yet effective elements to developing precise screen control, there are so many different technologies that have converged in the Neo QLED to bring beautiful display screen experiences to users. We’re very excited to see how our team’s efforts in research and development over the years have finally led to such an achievement in display technology.”

Each year, the trends within the display business change without fail. When developing the Neo QLED, all the engineers agreed that the trend they paid the most attention to was “the bigger, the better”. Out of the many factors that users consider when purchasing a TV, size is always at the top of the list. The engineers expect that the market is set to move forward with this mindset, too.

“In the past, some people felt uncomfortable with large-screen TVs, as they wouldn’t be able to so vividly see all the pixels on-screen and this lead to visual discomfort,” noted Bonggeun Lee. “However, Neo QLED is a TV that has reached the technological level that allows for satisfying viewing experiences across the board. In line with the leading trends within the TV market that prioritize ultra-large screens, we will continue to work towards realizing the perfect picture quality on a large screen.”

Samsung’s Neo QLED, which presents its contents to users as if it were actually right there in front of their eyes, has been realized with the aim of opening up a new era for displays. Following this, it won’t be too long until we can all enjoy next-level viewing experiences right in our own living rooms.

¹ Maximum brightness may vary by model.

From black and white to color, analog to digital, and digital to smart TVs­—Samsung Electronics has been there for all the key historic moments in the development of the television. Over time, Samsung has established itself as a global television leader by applying innovative technologies and staying a step ahead when it comes to identifying global lifestyle trends.

And Samsung’s innovation hasn’t slowed in 2021. Even in the unprecedented era of the global pandemic, the company recorded a revenue-based TV market share of 31.9%¹  in 2020. This was the highest figure the company had ever recorded, and means that Samsung has retained its number one spot in the global TV market for the 15^th consecutive year. In this two-part series, Samsung Newsroom will explore the legacy of Samsung TVs, which have long been pioneers in the sector.

A History of Excellence

Samsung released its initial ‘world’s first’ television in 1998 with the launch of its 55-inch projection TV. The company’s initial securing of this title was partially brought about by its helping to lead the global transition from analog to digital television.

Samsung went on to further change the game by releasing its LCD TV in the early 2000s. Around this time the company successfully popularized wall-mountable LCD TVs, leading to the inception of the golden age of LCD TVs. Samsung also launched a 46-inch (116cm) LCD TV—which was then the largest in the industry—and consequently altered the approach of an industry that had not been focused on large-screen TVs up to then. The 46-inch LCD TV, which cost more than USD 13,000 back then, was widely welcomed and helped spur the success of LCD TVs.

Samsung’s Bordeaux LCD TV, naturally portraying the tones of a fine wine

The Bordeaux LCD TV, released by Samsung in 2006, is another example that shows how innovation-based, outside-the-box thinking has changed the face of the sector forevermore. Developers began to question the long-term feasibility of thick, heavy, vacuum-tube-based televisions and instead started to dream of TVs that were lightweight and aesthetically sophisticated. The Bordeaux TV was the result, with its sales numbers exceeding one million in the first six months of its release. The Bordeaux TV featured a speaker that was relocated from both sides of the TV to the bottom, and highlighted its sophistication with a crimson color and curved edges. In addition to marking the launch of the Bordeaux TV, 2006 was also the first time in the company’s history that Samsung ranked first in the global television market. The company has continued to hold that position for 15 consecutive years, and still holds it today.

The Commitment to Realizing the Best Definition Ever Seen

Aiming to provide the absolute best experience to its television users, Samsung has maintained a keen commitment to improving image resolution. In a time of constantly changing lifestyle patterns and an ever-expanding pool of content, true technological innovation remains a primary driving force when it comes to retaining the TV industry’s top spot.

Samsung’s LED TV, which received attention for its innovative, integrated technologies

At CES 2009, Samsung introduced the beginning of the LED TV era. The company’s LED televisions used light emitting diodes (LEDs), which are semiconductor-based light sources that emit light when current flows through them, to realize very clear image resolution. About 50 engineers worked for around two years to completely redesign all components of the TV, obtaining more than 3,000 patents as they worked to realize the potential of LED TV technology. The resulting televisions would go on to distinguish themselves by creating a whole new domain for the industry.

Samsung’s QLED TV, first introduced at CES 2017

Samsung’s QLED TV, which achieved 100 percent color volume for the first time in the industry, is another product that reached the peak of screen technology. In 2017, Samsung released this next-generation television, which was based on quantum dot (QLED) technology. The TV takes quantum dot technology to new heights with advancements in light efficiency, stability and a wider color spectrum. At this time, Samsung emphasized that it would be creating a new standard for the global TV market in accordance with its slogan, ‘The Next Innovation In TV.’

Samsung revealed its 2021 Neo QLED, a whole new display technology, during its First Look event ahead of CES 2021. Neo QLED is underpinned by Quantum Mini LED technology, which features LEDs that are 1/40^th the height of conventional LEDs and are precisely controlled by Samsung’s own Quantum Matrix Technology and Neo Quantum Processor, a powerful picture processor with enhanced upscaling capabilities. Thus, Samsung, which has remained a step ahead when it comes to introducing future display technology, continues to lead the global TV sector while further strengthening its unique position in the market.

Reflecting Users’ Tastes – The Inception of the ‘Era of Smart’ 

After leading the global TV market for 15 consecutive years, Samsung’s innovations have come to transform users’ lifestyles and daily routines too. As more and more users gained the ability to handpick the content they wanted to watch, Samsung launched the Samsung TV App Store in 2010. In particular, the app provided a variety of high-quality local content for different countries, which helped to expand viewer pools. By developing the app according to the viewing preferences of each region and accentuating content like sports, movies, and cooking, Samsung helped make the viewing experience more enjoyable and further advanced its leadership.

Samsung has also been offering its Samsung TV Plus² service since the service’s launch in 2015. Samsung TV Plus is the company’s free Smart TV video service, which provides instant access to news, sports, entertainment and more. The service has now been expanded to 12 countries, bringing access to over 60 million Samsung Smart TVs.

Samsung, which has always been ahead of the pack when it comes to making our societies smarter, will continue to put the users first by allowing them to select what they want to consume and catering its offerings to their tastes. As it continues to demonstrate the power of content, Samsung is planning to further expand its Smart TV experiences by increasing the number of countries where it can provide its services, as well as reinforcing its cooperation with broadcasting companies and content providers from around the world.

1. January 2021 data released by market research firm Omdia

2. Samsung TV Plus is currently available in select regions including the U.S., Canada, U.K., Germany, France, Italy, Spain, Switzerland, Austria, Korea, Australia, and Brazil. Service availability may vary by region and product.