SEOUL, Korea – July 7, 2025 – Samsung Electronics Co., Ltd. today announced a new set of security and privacy updates rolling out with its upcoming Samsung Galaxy smartphones with One UI 8. These updates reinforce Samsung’s commitment to delivering powerful, trusted mobile technology in a rapidly evolving digital world by introducing new protections for on-device AI, expanding cross-device threat detection and enhancing network security with quantum-resistant encryption.

Next-Generation Mobile Security for AI Personalization

Samsung is introducing Knox Enhanced Encrypted Protection (KEEP),[1] a new architecture designed to safeguard the next generation of personalized, AI-powered features, as its latest innovation in mobile security. KEEP creates encrypted, app-specific storage environments within the device’s secure storage area, ensuring that each app can access only its own sensitive information and nothing more.

Supporting Galaxy’s Personal Data Engine (PDE),[2] KEEP helps secure a user’s deeply personal insights – such as routines and preferences – that enable features like Now Brief and Smart Gallery search. These insights stay entirely on-device, protected by KEEP and further secured by Knox Vault, Samsung’s tamper-resistant hardware security environment. The result is a seamless foundation for Galaxy AI that delivers personalized intelligence while keeping data tightly contained and under the user’s control.

KEEP’s system-level structure allows it to scale across Galaxy AI innovations. In addition to PDE, it now protects Now Brief, Smart Suggestions and other on-device features that rely on user-specific inputs – enabling more advanced AI experiences without compromising privacy. With KEEP, Samsung is redefining how mobile devices safeguard data in the background to elevate privacy from a setting to an embedded design principle.

Smarter, More Connected Threat Response with Knox Matrix

As AI becomes more integrated across the ecosystem, Samsung is advancing protections that offer not just stronger security, but greater transparency and control for users, with Knox Matrix leading the way. Through One UI 8, Samsung is evolving Knox Matrix to deliver more proactive and user-friendly protection for connected Galaxy devices. When a device is flagged for serious risk – such as system manipulation or identity forgery – it is designed to automatically sign out of the Samsung Account, cutting off access to cloud-connected services to prevent threats from spreading.[3]

Users are notified across their connected Galaxy devices and guided to the ‘Security status of your devices’ page, where they can review the issue and take action. Even devices without the latest security status updates trigger a yellow-level warning, helping users respond before vulnerabilities grow.

Together, these updates make Samsung Galaxy’s ecosystem-level protection more dynamic, intuitive and visible, empowering users to maintain trust across all their devices with more confidence and clarity.

Secure Wi-Fi Strengthened with Quantum-Resistant Encryption

In continuation of its commitment to quantum-safe security, Samsung is bringing post-quantum cryptography to Secure Wi-Fi,[4] extending the trusted approach first introduced on the Galaxy S25 series through Post-Quantum Enhanced Data Protection (EDP). Secure Wi-Fi is now being upgraded with a new cryptographic framework[5] designed to strengthen network protection against emerging threats, particularly those anticipated in the era of quantum computing. This enhancement secures the key exchange process at the core of encrypted connections, helping ensure robust privacy even over public networks.

Quantum computing, once fully realized, could undermine many of today’s data protection methods. By integrating post-quantum cryptography, Secure Wi-Fi is built to withstand future attacks that capture encrypted data with the intent to break it once quantum technology matures – a tactic known as “harvest now, decrypt later.” This upgrade fortifies the secure tunnel between Galaxy devices and Samsung servers, reinforcing the integrity of data transmissions in high-risk environments like public Wi-Fi.

In addition to this future-ready foundation, Secure Wi-Fi offers a suite of advanced privacy features:

• Auto Protect: Automatically activates in public places like cafés, airports or hotels, securing Wi-Fi connections without requiring user action.
• Enhanced Privacy Protection (EPP): Encrypts internet traffic and routes it through multiple layers, combining packet encryption and relay to anonymize device information and help prevent tracking.
• Protection Activity: Provides visibility into protection history by showing which apps and networks were secured and how much data was encrypted over time.

A Trusted Platform with Built-In Safeguards

In addition to its latest innovations, Samsung continues to strengthen the core protections that underpin the Galaxy experience. These features reflect a multi-layered security approach that protects across hardware and software, while giving users greater visibility and control:

• Knox Vault secures sensitive credentials such as passwords, PINs and biometrics in a physically isolated environment, helping to keep them protected even if the main operating system is compromised.
• Auto Blocker helps provide defense by default, blocking unauthorized app installs, restricting command-based attacks and mitigating risks from potential zero-click threats.
• Advanced Intelligence Settings gives users the option to turn off online data processing for AI features, so personal information can stay on-device, fully under their control.
• Enhanced Theft Protection helps protect personal data even in high-risk situations such as robbery, using safeguards like Identity Check and Security Delay to prevent unauthorized access.

This latest set of updates reinforces Samsung’s long-standing commitment to mobile security that evolves with innovation. It strengthens on-device privacy for personalized AI with KEEP, expands transparency and user control through Knox Matrix, and introduces quantum-resistant protection to Secure Wi-Fi for a more future-ready Galaxy experience. As new security challenges emerge, Samsung remains focused on delivering safeguards that are built in, always on and ready for what’s next.

^[1] Available on Galaxy smartphones and tablets with One UI 8 or later.

^[2] The Personal Data Engine functions when the Personal Data Intelligence menu is on. Analyzed data will be deleted once the Personal Data Intelligence menu is turned off.

[3] Available on Galaxy smartphones and tablets with One UI 8 or later. Availability may vary by model and/or market.

[4] Secure Wi-Fi offers free protection of up to 1024MB per month for Android OS 13 or later, and 250MB per month for Android OS 12 or earlier versions. Availability details may vary by market or network provider and connectivity is subject to applicable network environments.

[5] This upgrade applies a post-quantum cryptographic algorithm certified under NIST FIPS 203 (ML-KEM). Availability may vary by market, model, and OS version.

▲ Bixby displays the day’s schedule on the refrigerator’s screen.

Personalized Scheduling Assistance Powered by Bixby’s Voice Recognition

When asked, “Tell me my schedule for today,” Bixby instantly displayed the day’s agenda linked to the connected account on the Bespoke 4-Door Refrigerator with AI Family Hub. Bixby’s ability to distinguish between multiple voices[1] allows each household member to access information from their personal account.[2]

Additionally, Bixby offers an accessibility feature[3] that automatically syncs and transfers phone settings with connected appliances through voice recognition. For instance, if large print mode is activated on a user’s phone to accommodate vision impairments, the setting will automatically sync with the Family Hub refrigerator and display information in the same large text format for improved usability.

In addition, Bixby is useful for retrieving photos or locating a misplaced smartphone.

From Recipe Recommendations To Automated Cooking Settings

▲ Bixby helps make the most of food ingredients.

Bixby generated a list of food ingredients on the refrigerator screen when asked, “Are there any ingredients nearing their expiration date?” Noting that cream cheese and eggs were about to expire, Bixby suggested a selection of dishes when a request was made for recipes using those ingredients. Finally, Bixby promptly began preheating the Bespoke Slide-in Range when instructed to choose the first recipe and send to the oven.

Bixby’s ability to set cooking times and temperatures with just a few simple voice commands highlights the convenience of Samsung’s Home AI technology. Integrated with AI, Samsung’s appliances streamline meal preparation — changing a traditionally time-consuming process into something more efficient and manageable. Bixby and the Bespoke 4-Door Refrigerator with AI Family Hub’s AI Vision Inside feature provide helpful tools for navigating everyday cooking, simplifying the kitchen experience for those who often struggle to decide what to make.

Intelligent Home Monitoring and Management While Users Are Away

▲ AI-powered appliances handle cleaning tasks when users are away and send cleaning report notifications to their smartphone.

Home AI revolutionizes household management by utilizing mobile GPS and appliance sensors to detect when no one is home, enabling devices to automatically initiate regular maintenance tasks.[4]

With schedules set through SmartThings, appliances can begin operations like cleaning and laundry when the house is empty. The Bespoke Jet Bot Combo AI empties its dustbin and cleans the floors, while the Bespoke AI Laundry Combo performs a drum cleaning cycle.[5] Progress can be monitored remotely through SmartThings notifications, such as cleaning reports, delivered directly to smartphones.

Appliances can complete tasks like cleaning and laundry before anyone arrives when users pre-set return times, offering an efficient and hands-off experience. Home AI brings a new level of convenience to daily life, creating a home environment that is consistently comfortable and refreshed.

Intruder Detection and Monitoring for Enhanced Home Security 

▲ The Bespoke Jet Bot Combo AI responds to movement by navigating to the area and monitoring the situation using its camera.

Even when the household is away for an extended period, Samsung’s AI appliances can keep the home safe through real-time video monitoring and intrusion detection. During a demonstration in the Home AI exhibition, sensors in nearby appliances identified movement and directed the Bespoke Jet Bot Combo AI to the detected location. Functioning like a CCTV, the robot vacuum monitored the situation using its camera and sent an alert to the registered user’s account.

In this way, appliance sensors will detect suspicious activity while the user is away if the intruder detection feature[6] is activated. Notifications are sent via SmartThings, allowing users to view live monitoring footage and quickly assess the situation. For an added layer of security, AI appliances can also alert linked security services if they determine the activity to be a potential intrusion.

Reliable AI Appliances, Backed by Robust Security

Above all, Samsung’s interconnected AI appliances offer peace of mind with their robust security features. The company’s smart appliances[7] are safeguarded by the Samsung Knox security solution, protecting personal data from malicious software and external threats while significantly enhancing data safety within the home.

Additionally, appliances connected to Wi-Fi can monitor each other’s security status through Knox Matrix.[8] If a threat is detected, the affected device is disconnected from the network — and the user is immediately notified.

The Home AI exhibition at CES 2025 highlighted unmatched convenience and an impressive array of features, driven by advanced security and voice recognition technology. Samsung’s vision of interconnected AI appliances that seamlessly integrate into the household — proactively supporting and streamlining daily operations — reflects a forward-thinking approach to innovation that is quickly becoming a reality.

[1] Voice recognition feature that switches Family Hub accounts to provide personalized information such as schedules, phone location and photos will be introduced in 2025.

[2] Samsung, Google and Microsoft accounts are supported.

[3] Synchronization of smartphone accessibility settings will be introduced in 2025.

[4] Features like dust bin emptying or washing machine drum cleaning when a user is away will be introduced in 2025.

[5] Requires Smart Control feature to be activated.

[6] Monitoring service linked to home appliance sensors will be introduced in 2025, and the security alert service will be introduced after 2026.

[7] Samsung Knox is applied to select smart home appliances launched in 2018 and later. Timing of introduction may vary by product and technology.

[8] Designed to encrypt shared data between devices, the Knox Matrix credential synchronization feature was introduced to the Bespoke 4-Door Refrigerator with AI Family Hub in 2024. Expansion of Knox Matrix to key new Bespoke AI appliance models is planned for 2025.

Knox Matrix Unlocks Ultimate Transparency

Knox Matrix is Samsung’s vision for the future, enhancing protection through multi-layered, intelligent threat monitoring between connected Samsung devices. One UI 7 sets the foundation for the next frontier of security.

• Knox Matrix monitors devices through Trust Chain, a secure private blockchain — and the new Knox Matrix dashboard introduces an easier way to maintain transparent security across a connected device ecosystem. With One UI 7, it’s more intuitive than ever to check the security status of multiple Samsung smart devices, including Galaxy mobile devices, TVs and home appliances, at a glance. When all connected devices are up to date and no risks are detected, they will show as ‘green,’ or secure. Users can also see if a device is at risk, and the dashboard will prompt an actionable recommendation to mitigate the threat.
• A new recovery method for Enhanced Data Protection adds ease and convenience to the process of retrieving data stored on Samsung Cloud. Enhanced Data Protection keeps connected devices synchronized and secure, also ensuring that if access to a trusted device is lost, users have a backup plan to prevent the loss of their data. With One UI 7, users can now transfer recovered, private data to a new device by verifying the lock screen factor – whether pin, pattern or password – of their previous device.
• As part of Knox Matrix’s Credential Sync, Samsung has developed new ways to manage and secure identities and credentials for today’s hyperconnected world in the form of passkeys[2]. With One UI 7, users can now create and use passkeys to log into their Samsung Account. As digital authentication credentials, passkeys enable a faster, easier way to securely log in to apps, devices and websites — so users can safely sign into their TVs, AI Family Hub refrigerator and more, simply by using the fingerprint sensor on their smartphones.

Maximum Restrictions Boost User Control

Maximum Restrictions establishes a powerful line of defense against today’s cyber threats. One UI 7 further enhances user choice with new features designed to protect those who may need additional safeguards. Maximum Restrictions has been updated with added controls for network connections so users can enjoy the peace of mind that comes from boosted protection without losing access to key device functionalities. Thanks to the added controls, users have the choice to block 2G service and prevent data from being intercepted when connected to potentially unsafe networks. Users can also prevent unintended automatic reconnection to certain Wi-Fi networks[3] that may be less secure, ensuring data remains private while still having the option to connect manually if desired.

This update enhances Maximum Restrictions’ existing suite of protections for Samsung Messages and Samsung Gallery, which allows users to remove location data in shared photos, prevent automatic attachment downloads, and block hyperlinks, previews and shared albums.

More Security Settings Bring Added Device Protection

One UI 7 introduces even more ways users can adjust security settings to best suit the ways in which they use their device. Users can choose to block USB connections to prevent any other access through the USB port while the device is locked, except for battery charging.

To protect against malicious apps that come from sideloading, One UI 7’s new Safe Install system works alongside Auto Blocker to send a warning when a user attempts to download from an unauthorized source, alerting them of security risks and preventing unintentional sideloading on Galaxy devices worldwide[4].

Theft Protection Enhances Data Privacy

One UI 7 introduces new features available only on Galaxy devices to the Android suite of theft protection solutions, enhancing the safeguards in place to ensure personal data remains secure even when devices are lost or stolen. In addition to Theft Detection Lock,[5] Offline Device Lock and Remote Lock, Galaxy users can now leverage additional security measures in Identity Check, an opt-in feature designed for when a device’s PIN becomes compromised. If suspicious activity is detected, users can rest assured that these Galaxy-exclusive protections will kick in.

• When in an unfamiliar location, biometric authentication will be required to make any changes to important security settings that could put personal information at risk.
• As an added safeguard, a one-hour security delay will prevent unauthorized users from making any immediate changes to the device.

One UI 7 is the next step in Samsung’s commitment to privacy on AI, introducing advanced security features to ensure complete protection in the era of AI. The official One UI 7 release will commence with upcoming Galaxy S series devices, featuring additional AI capabilities including enhanced, hardware-dependent on-device AI functions, starting from the first quarter of 2025. In line with Samsung’s commitment to extend its OS upgrade policy, the update will gradually roll out to other Galaxy devices.

The One UI 7 beta program will be first available for Galaxy S24 series devices in Germany, India, Korea, Poland, the UK, and the US, from December 5. Galaxy S24 series users can apply to join the beta program via Samsung Members.

Visit Samsung Malaysia’s newsroom for more updates and news: https://news.samsung.com/my/

[1] Availability, features and specifications provided in this article are subject to change and may vary by market and/or model. Screen image simulated for illustrative purposes. Actual UX/UI may vary.

[2] Timing of availability may vary by region, network provider and/or model.

[3] Maximum Restrictions prevents automatic, unintended reconnection to less secure networks, which may include Open, Opportunistic Wireless Encryption (OWE), or Wired Equivalent Privacy (WEP).This protects users from device traffic that may be interrupted.

[4] Availability and timing will vary by market, OS version and/or model                                                 

[5] Timing of availability may vary by region, network provider and/or model.

The challenges in this ever-changing world have led to an accelerated demand for digital transformation in recent years. Now more than ever, there is a strong need to adapt to and evolve alongside multiple waves of disruption.

In fact, many business leaders whom I have spoken to said that the volatile business climate has not reduced the appetite for organizations to transform. On the contrary, businesses are finding greater urgency for change across a broad spectrum of activities, from redefining their service offerings to uplifting customer experiences.

Samsung Kiosks integrated into KFC Philippines’ restaurants

Another example is KFC Philippines, a quick service restaurant serving its secret recipe fried chicken at close to 400 stores nationwide. In 2017, its digital transformation journey first started with the integration of more than 1,000 Samsung large-format displays pre-installed with the MagicINFO platform, for digital menu boards across all stores. This helped KFC improve customer experiences by catering more visually appealing images, whilst ensuring their operations teams could continually update their menu board and promotions effectively and efficiently.

In 2022, KFC accelerated its digital transformation journey by integrating Samsung KM24A kiosks in restaurants and OM55B outdoor displays in drive-thru stores. By the end of 2024, 800 kiosks and over 150 OMB55B outdoor displays will also be deployed to minimize queues and increase order accuracy, and further elevate customer experiences.

A New Era of Innovation

The successful deployment story of KFC Philippines is a reminder of the risk-taking and innovation that are needed in today’s dynamic and competitive marketplace, whether in the F&B, retail, hospitality, or other sectors.

Staying ahead of the curve with our customers and partners means:

• Having the urgency to take digital transformation to another level: With dynamic market conditions, agility is needed more than ever, with technology providing the crucial breakthrough in unlocking new value. As KFC discovered, digital technologies could radically open opportunities not possible before, enabling further growth.

• Meeting the need for integrated solutions: While point solutions are attractive short-term options, larger and more complex challenges such as meeting sustainability goals require a more strategic and integrated approach. Similarly, to meet big market opportunities, such as winning over customers in the Gen Z and Gen M demographics, businesses have to redefine and transform their processes in a holistic rather than piecemeal fashion.

• Not compromising on sustainability and security: Sustainability is now central to everything businesses do, from procuring to using energy efficiently and finally recycling their products from customers, post-purchase. Similarly, security has to be integrated into all parts of a digital business, ensuring that best practices are incorporated seamlessly to minimize risks while undergoing rapid digitalization at scale.

These sentiments were also shared amongst participants at the Samsung Display Tech Summit 2023, which was awarded Bronze for the “Best Brand Experience – B2B” event, at the prestigious Campaign Asia Pacific’s Event Marketing Awards 2024.

Held in October last year, the Summit was an immersive 2-day program in Seoul, South Korea, attended by enterprise customers and partners across the Southeast Asia and Oceania (SEAO) region. Here, we shared our technology vision while showcasing our latest display, IT and industrial solutions and services to help enterprises become more agile and competitive in the fast-evolving digital world.

An Integrated Approach to Big Challenges

With these same priorities in mind, Samsung is ready to help enterprise customers overcome their challenges and meet business goals with an entire ecosystem of products, services, and partners.

Through Samsung’s unifying offering for integrated IT and devices solutions and services, it is our company’s vision to help businesses in this region push the boundaries of what they can do and to enable the next dimension of digital transformation for organizations. The key here is seamlessly integrating end-to-end offerings in devices, services, and solutions to connect people and enable them to be more productive. In each area, Samsung is bringing its market leading expertise in technology and solutions.

Samsung has a wide range of devices such as the well-loved Galaxy series smartphones and devices that with industry-leading security innovations like Samsung Knox Matrix, infrastructure offerings from system air-conditioners to mobile networks as well as strong leadership positioning in display technologies. For the past 14 consecutive years, we have been an industry leader in the global signage market[1] by pushing innovation in LED and Micro LED technologies and also, developing a product strategy with a focus on sustainability that was recently recognized by System Contractor News, a leading audio and visual publication, through the Installation Product Awards for Most Innovative Sustainable Product Strategy in June 2023.

Combined with its solutions for device, display, content and smart building management, and enterprise grade Knox security services, Samsung can provide a holistic portfolio of seamlessly integrated offerings such as eco-conscious innovations showcased at CES 2024, to create the modern digital enterprise founded on commitments to security and sustainability.

Such an integrated approach would benefit, for example, an organization that wants to create a new company-wise workspace and is considering various options to not just optimize spaces but also enable new hybrid work experiences. A prime case study is the Jeju Dream Tower, where Samsung has provided smart signage for lobbies and rooms, TVs for all hotel rooms, central air-conditioning solutions, room management and mobile device systems.

For Every Business Need

Technology is crucial but only one part of the answer. To ensure that the various pieces of the puzzle come together to produce the desired results, Samsung works with trusted and experienced partners to transform products and services into end-to-end solutions.

Each industry is different and so are the needs. This is why Samsung also provides an array of solutions, products and services specifically designed for various verticals, ensuring that they are tailored to deliver results desired in each industry.

[1] Samsung Electronics achieved a 31.1% share of sales in the commercial display market in 2022, according to market researcher Omdia, ranking first. With this, Samsung Electronics proves that it is the strongest player in the commercial display market, and maintained the No. 1 position for 14 consecutive years from 2009 to 2022.” (Note: Consumer TVs, along with Commercial Lite and Hospitality TVs used for signage are excluded.)

In today’s age of hyperconnectivity, users around the world already live among an array of connected devices, from mobile devices at work, to TVs to refrigerators and robot vacuum cleaners in the comfort of their homes. The presence of over 15 billion connected devices in the world today reflects the vastness of this landscape. More importantly, the increasing spate of cyberattacks globally highlights the need to deliver more secure experiences with connected devices that are increasingly permeating every aspect of everyone’s lives.

Southeast Asia & Oceania as a region is no stranger to cyberattacks, with accelerating digitalization also leading to individuals and organizations constantly facing new security and privacy threats. A survey by Cloudflare in July 2023 showed that 78% of the 4000 cybersecurity professionals interviewed across 14 markets in Asia Pacific including Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, and Vietnam had experienced at least one cybersecurity incident in the previous 12 months. Across markets, web attacks emerged as the most common form of cybersecurity attacks (60%)[1], with the goal of most cyberattacks being to plant spyware (59%).

The strongest security and privacy innovations are thus urgently needed to safeguard connected experiences across every device, to help make user experiences safer and more secure, without compromising on privacy, convenience, and productivity throughout the entire ecosystem of connected devices.

Every consumer and business can thus leverage the Galaxy ecosystem to safeguard every aspect of their connected lives with Samsung Knox, a holistic security platform that offers built-in protection on all Samsung Galaxy devices.

Engineered for an age of hyperconnectivity, Samsung’s security advancements provide comprehensive and secure mobile experiences for all. This means playing an active role in combating end-consumer threats, by constantly delivering holistic security and privacy innovations that empower users with more ways to do what they love in an increasingly connected world full of opportunities.

Powerful Innovations and Secure Convenience in a Hyperconnected World

Today, a future where connected devices can protect each other within an ecosystem is possible with powerful innovations such as Samsung Knox Matrix and Samsung Knox Vault.

This August, updates to Knox Matrix with One UI 6 were introduced at the annual Samsung Developer Conference including Credential Sync, which helps protect sensitive information by ensuring it is only encrypted or decrypted on your Samsung devices. This means nobody but you can see the data that moves between your Galaxy devices, TVs, and Family Hub refrigerators, even if a server is compromised or account details are stolen.

Knox Matrix is also revolutionizing the convenience of sharing credentials across multiple devices without sacrificing security. Users can also discover new ways to manage and secure identities and credentials through passkeys, as part of Credential Sync. In a significant step towards a passwordless future, passkeys help users switch over easily to new devices without needing to re-sign into their accounts, and only works on registered websites and applications to ensure users are protected against phishing attacks on malicious sites or apps.

In situations where your devices are lost or stolen, or in the face of hardware attacks with high-end professional tools that stand to threaten your private data, Samsung Knox Vault helps protect the most critical data on your device. As a hardware-based and tamper-resistant solution, Knox Vault safeguards your lock screen information, such as PIN codes, passwords, and patterns.

To ensure the total safety of security keys which encrypt private data, Samsung Knox Vault constructs a secure execution environment that is physically isolated from the system’s main processor and memory, from the moment a user registers their lock screen. Samsung Knox Vault is available on Samsung Galaxy flagship devices[2], as well as Samsung Neo QLED 8K TVs in 2023, and the wider Galaxy ecosystem including Galaxy A series smartphones with One UI 6 or later[3] in 2024, so everyone can enjoy hassle-free security across a greater range of Samsung devices.

Empowerment Through Effortless Security Controls

A device should work for you and not the other way around. Galaxy’s customizability and the freedom to choose how your device works, provides the element of control that is essential to every users’ modern-day mobile experience.

Developed in true commitment to strong user security, One UI 6 also brings updates to Galaxy’s Permission Manager, making it easier than ever for Galaxy users to decide exactly how much of their data can be accessed by a specific app, and feel empowered to easily navigate an increasingly data-driven world.

One UI 6 comes with the latest security and privacy innovations built on top of Galaxy’s secure foundation ensuring security at every level from the chips up to the apps, real-time threat detection, and collaborative protection with trusted partners. A recently introduced feature is Auto Blocker, which enables users to customize their devices’ security and functionality – be it enabling or disabling sideloading, turning on app security checks to look out for potential malware or opening up Samsung Message Guard to prevent Zero Click exploits on popular third-party messaging apps like Messenger, Whatsapp and Telegram.

Sharing your personal data often comes with concerns about an invasion of privacy and loss of ownership. Samsung Galaxy’s Private Share [4], a privacy-preserving file-sharing function, allows you to share your owned data with a myriad of customizations, including designating receivers, setting permissions and expiration dates, granting read-only access without the ability to re-share, revoke data access whenever and more – so you don’t have to worry about unintended oversharing again.

Enhancing Security in Southeast Asia & Oceania

“At Samsung, we believe that more eyes and more heads lead to better solutions. What this means is that our open ecosystem leads to greater and more diverse security practices, instead of more vulnerabilities, while ensuring our users have the freedom to customize their mobile experience. To safeguard this experience, we work tirelessly with industry partners to set the standard for security in Android devices, while also emphasizing the importance of end-to-end protection so you’ll have the privacy you want and the security you need,” said Carl Nordenberg, Regional Head of Mobile Experience Business, Samsung Electronics Southeast Asia and Oceania.

Visit Samsung Mobile Security to stay up to date on the developing security issues and the latest security updates or read more on how you can stay secure and connected with Samsung.

[1] According to the Securing the Future: Asia Pacific Cybersecurity Readiness Survey, the types of cybersecurity attacks experienced in the past 12 months include: web attacks (60%), phishing attacks (50%), distributed denial-of-services (41%), insider threats or stolen credentials (41%).

[2] Including S series, Z series, S FE series smartphones and Tab S series tablets.

[3] Samsung Knox Vault availability may vary by model.

[4] Private Share can only be supported on Galaxy mobile phones that have Android P OS or higher. If the Private Share app is not pre-loaded on your mobile devices that have Android P OS or higher, you can download it in the Galaxy Store or Play Store. Private Share is pre-loaded on devices with One UI 3.1 support. Private Share is not supported on Tablet and PC and it’s only supported between Galaxy mobile devices. Shareable types of files: Image (.jpg, .jpeg, .png, .gif, .bmp, .webp), Video (.webm, .mp4, .3gp, .mkv), Audio (.mp3, .wav, .ogg, .m4a), Text (.txt) Device screenshots and menus may vary depending on the device model and software version.

That’s a decade of world-leading mobile protection for users around the world, during which Samsung Knox evolved into a holistic security platform synonymous with safeguarding billions of consumers and businesses. And now, Samsung is addressing the next frontier of device security with Knox Matrix.

Bringing Security to an Increasingly Connected World

Knox Matrix is Samsung’s vision for a future wherein devices connected in an ecosystem can protect each other — as well as their users. It is a comprehensive approach to security, which will become increasingly essential as more devices and aspects of our lives become connected.

Many users around the world already own an array of connected devices, from mobile devices and TVs to refrigerators and robot vacuum cleaners. The presence of over 14 billion connected devices on the market demonstrates the vastness of this landscape, which shows no signs of shrinking.

Samsung is aware that despite the benefits, increased connectivity has the potential to lead to more exploitations. Traditional security infrastructure that protects single devices will be unable to keep up, as one compromised device stands the chance of impacting others within the same ecosystem. Knox Matrix will address this challenge through a revolutionary concept that paves the way for multi-device security for mobile phones, TVs, home appliances and more.

Samsung devices that are empowered with Knox Matrix work to protect one another in a trusted network. If one element is compromised, Knox Matrix will isolate it from the ecosystem in order to protect the others. Having Knox Matrix supported across devices can effectively turn a smart home into a smart shield — the more devices a user has connected, the stronger their overall security.

There are currently three critical features of Knox Matrix that ensure its success. Trust Chain has devices monitoring each other for threats. Credential Sync secures user information as data is moved between devices; and Cross Platform SDK will enable devices on various operating systems and platforms (including but not limited to Android, Tizen and Windows) to join Knox Matrix with consistent security standards. This way, we can keep devices safe even in a hyper-connected world.

Knox Matrix manages all this within a private blockchain, allowing compatible devices to check each other for breaches and ensure safety with intelligent threat monitoring. With these steps in place and more features to be introduced, users will be able to enjoy multiple connected devices safely and conveniently.

The Path to the Next Frontier: Stronger Together

Creating the foundations for the next era of device security requires careful consideration. Knox Matrix’s development is going strong, but there are challenges on the way to the next frontier. These include reconciling the many different types of products, with varying operating systems and security standards, into a frictionless system able to work as one.

As devices become more connected, Samsung must also ensure they are not more complicated to use. With Knox Matrix, we are working to offer users transparency and choice along with protection. Users should be safe in the knowledge that they can make informed decisions about their devices, so they can be protected without hassle. We anticipate that Knox Matrix will alert users of potentially unsafe situations, such as the use of old firmware, offering suggestions for any next steps.

The power of Knox Matrix to protect connected ecosystems will be demonstrated in phases, starting with Samsung Galaxy products, such as smartphones and tablets. Knox Matrix-compatible models will be available from 2024, initially with the three core features mentioned above and more expected to follow via updates. This will expand to cover Samsung’s home appliance devices within the next two to three years, followed by partner devices. Development is already underway for partner device compatibility.

A Trusted Record of Secure Innovations

Samsung already has a long history of enabling different kinds of devices to work seamlessly together through SmartThings. In line with the company’s philosophy of open collaboration, Samsung has also been working closely with the most trusted industry partners and the wider security community to define and expand security standards, by better identifying flaws before they become problematic. More eyes, more heads, better solutions. This background serves as a key foundation for all Samsung Galaxy devices, along with end-to-end protection and real-time threat detection that is built into every single layer of its products.

Knox Matrix is just the latest development in the innovative history of Samsung Knox security. Samsung most recently introduced Knox Vault, a key security solution that isolates users’ most sensitive data to ensure it never falls into the wrong hands.

Previous evolutions included TrustZone, which provided a secure environment within the main operating system to run sensitive applications and processes separately from regular software. As such, work and play could coexist securely on the same device.

Samsung Knox also evolved into Knox Suite[1]in order to help businesses and key institutions around the world efficiently secure, deploy and manage their fleet of devices with customizable, easy-to-manage software and end-to-end security.

It’s no wonder that industry analysts recognize Samsung Knox with top ratings, and multiple government agencies awarded certifications to Samsung Knox throughout the past decade. That’s why Samsung is proud to say: Knox is one of the most trusted security platforms in the world thanks to its defense-grade security.

By merit of this formidable track record, we are confident Samsung Knox is best placed to define the next era of device security. Connected technology will help us create better lives and better experiences — and more connectivity doesn’t necessarily have to mean more risk. With Samsung Knox, Samsung is setting the foundation for a safer tomorrow to be stronger together.

[1] Requires separate license key (purchased separately)

Samsung Electronics held its annual Samsung Developer Conference (SDC) today in San Francisco, bringing together developers, creators and designers to explore seamless, connected experiences powered by Samsung.

During the event, Samsung shared more about its commitment to creating simplified, game-changing customer experiences, including the company’s updated vision for SmartThings as it evolves from a connectivity platform to an enabler of smarter lifestyles. From deeper integration with Bixby to seamless connectivity with Matter-compatible devices, SmartThings is creating a richer, more open world that empowers all users to streamline their connections and their daily lives.

“At Samsung, we continuously innovate our devices, platforms and services to be simpler and more convenient. I am proud to share the next generation of our work, like SmartThings, to further our collaboration with partners and developers,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics. “As technologies become more complex, we will always search for ways to make life easier, more connected, and more flexible, so our consumers can focus on what matters most.”

Connecting Platforms and Devices With Calm Technology

Samsung’s vision of seamless connectivity is inspired by the philosophy of Calm Technology — where devices instantly work together, so consumers can save time on setup and get right into the experience. To realize this vision, Samsung reimagined SmartThings and its connected services and partnerships, including Samsung’s Hub Everywhere, extending its capabilities to the entire smart home with audio and visual data as well as SmartThings Energy, SmartThings Pet and SmartThings Cooking. Samsung also partnered with Philips Hue to integrate Philips Hue Sync right into Galaxy devices so smart home lighting can match with music.

The seamless experience will extend beyond Samsung’s ecosystem through SmartThings’ integration with Matter and Samsung’s membership in the Home Connectivity Alliance. Google and Samsung have worked together to enable users to find and link their devices across platforms by building multi-admin feature on Matter devices. The collaboration will bring more devices and users into the connected home in the future.

Bixby has been integrated more deeply with SmartThings, a tool for developers to build more intelligent voice user interface experiences. As Samsung’s representative voice assistant platform, Bixby has evolved to become the on-device AI solution able to control individual Galaxy devices, as well as the cross-device experience throughout the Samsung ecosystem. With the new Bixby Home Studio, developers can now build differentiated, customized experiences for the SmartThings platform. In addition, Bixby will be even more widely available to users with support for Latin American Spanish, starting in November.

As the smart home is becoming more advanced, Samsung is introducing a new security paradigm, enabling Samsung devices to protect each other. Samsung Knox Matrix^[1] is a private blockchain based platform that turns eligible Samsung devices into a shield to protect users’ entire device ecosystem — from Galaxy devices to TVs and home appliances. Plus, users can customize personal privacy settings with the new Security and privacy dashboard, which scans for vulnerabilities, recommends security updates and gives users data management options to keep privacy and security top of mind.

Personalized Services for Better Experiences

In the past year, Samsung TV Plus — Samsung’s free, ad-supported streaming TV and video (FAST) platform available on Samsung Smart TV^[2] and mobile devices — reached 100% growth in viewership,^[3] and projects three billion hours streamed by the end of the year. To build on this momentum, Samsung TV Plus has expanded its offering by adding partnerships with Lionsgate and Vice Media, providing 8K video on demand. Samsung TV Plus has also gone through a redesign, to reflect its extraordinary variety of content with more than 1,600 channels across 24 countries. Samsung TV Plus is the premium choice for a seamless ad experience, where stream stitching makes ad playback simpler than ever.

After 10 years of service, Samsung’s Tizen operating system (OS) continues to offer best-in-class user experiences. The Samsung Gaming Hub brings better, faster and more convenient access to gaming on Samsung Smart TVs, provided by industry-leading partners, such as Xbox, NVIDIA GeForce NOW, Utomik and Amazon Luna. Samsung Gaming Hub bridges expertise in hardware and software to integrate features like AI Upscaling and multitask functions to make gaming on Samsung Smart TVs an immersive, optimized experience.

Tizen OS is also expanding to offer NFTs support with partners like Art Token, laCollection and Nifty Gateway. For B2B customers and developers, Samsung is providing B2B APIs specific to industries and use cases like Syncplay, which allows content to be synchronized and played in multiple signages. Tizen is also introducing SALT, a new content conversion solution to display the highest-quality HDR10+ content on supported TVs.

Your Galaxy, Your Way With One UI 5

By introducing the new One UI 5, Samsung has empowered users to easily customize their device’s look and feel, while enhancing productivity and providing amazing experiences across devices and platforms. One UI 5 brings more personalized experiences with custom-built Modes and Routines, and a Dynamic Lock screen that displays multiple visuals on your phone, your Galaxy Watch and other One UI 5 devices. With the new Bixby Text Call feature, Bixby Voice will answer calls on your behalf and share typed messages with the caller, speaking aloud as if you had answered. One UI 5 also introduces new daily health solutions to help track health and wellness in one place. This includes the Samsung Privileged Health SDK, which enables developers to build apps that leverage the BioActive Sensor on the Galaxy Watch.^[4]

Future-Forward Investment and Research

Samsung Research is looking beyond today’s horizon to innovate for a better tomorrow, full of relentless innovation and open collaboration. Samsung Research is making its robot arm manipulation code available on GitHub, enabling academics, researchers and developers to examine new ideas in robotic manipulation.

The team at Samsung Research was also inspired by the new wellness features Samsung has introduced, particularly on the Galaxy Watch5. To find new use-cases leveraging these features, Samsung Research is working with universities and healthcare institutions that will explore areas like heart health, stress, blood pressure, lung health and neuroscience. As a result, Samsung is offering a full stack SDK — the Samsung Health Stack — which will jumpstart research into important health fields and spark new development.

Samsung invites developers, creators, partners and more to join in on its commitment to open collaboration and seamless experiences. For more information about the Samsung Developer Conference (SDC) 2022, please visit developer.samsung.com.

^[1] Starting as early as late 2023, Samsung Knox Matrix will be initially available on selected Samsung devices. Support for other manufacturers’ products will follow later.

^[2] Samsung TV Plus is available for selected Samsung Smart TVs only.

^[3] Viewership from September 2021 to August 2022 compared to viewership from September 2020 to August 2021

^[4] Available on Galaxy Watch4 series and Galaxy Watch5 series.

With opening remarks from Jong-Hee Han, Vice Chairman, CEO and Head of Device Experience (DX) Division at Samsung Electronics, the presentations revealed how Samsung is crafting systems that help make lives smarter, safer, more convenient and more connected than ever before.

▲ Attendees take their seats at SDC 2022 in anticipation of the day’s wide-ranging Keynote

Read on to see Samsung Newsroom’s recap of the innovation and inspiration revolutionizing how we live and work both now and in the future.

Opening: A Seamless, Frictionless Experience

Jong-Hee Han opened up the day’s talks by underscoring the importance of convenience in an age of brilliant yet complex technologies. “At Samsung, our goal has always been to make our lives easier through technology innovation,” said Han. “But innovation can also be burdensome for users if convenience is not at the forefront. Our teams are determined to deliver devices that are as smooth and accessible as they are advanced.”

▲ Jong-Hee Han, Vice Chairman, CEO and Head of DX Division at Samsung Electronics, welcomes attendees to SDC 2022.

Covering everything from Calm Technology to Knox Matrix to holistic household platforms like Bixby Home Studio and SmartThings, Han outlined a device and systems ecosystem that puts the user experience at the center. “The goal of all this is to give you an easier, seamless and more frictionless experience,” Han emphasized. “So you can focus on what matters most.”

A Home That Learns and Adapts Through SmartThings

Following Jong-Hee Han, Jaeyeon Jung, Vice President and Head of SmartThings, Mobile eXperience Business, discussed how Covid-19 galvanized teams at Samsung to prioritize the important things in life, particularly in the home. “If you’re like me, the past few years have been a time to prioritize what matters, to find moments to pause and refresh,” said Jung.

▲ Jaeyeon Jung, Vice President and Head of SmartThings, Mobile eXperience Business, outlines how the platform is helping realize a truly seamless, intuitive household device ecosystem.

Samsung’s SmartThings platform, Jung explained, is the perfect way to do this in your home. Thanks to a wide range of improvements to the household ecosystem platform, finding, setting up, onboarding and synchronizing new devices into your household will be easier and more efficient than ever. This includes Galaxy Quick Pair, Matter Hub connectivity, SmartThings Energy and SmartThings Music Sync, as well as boosted integration with partner systems and an expanded SmartThings website.

Matter: A Truly Harmonious Household Experience

At the end of her talk, Jung introduced Matthew McCullough from Google, who provided an overview of Matter, a system that lays the groundwork for true interoperability between devices in the home. Samsung is committed to Matter integration, and confident it will make the dream of a fully integrated household a reality.

▲ Google’s Matthew McCullough explains how the Matter interoperability system works, reinforcing Samsung and Google’s collaborative efforts to expand its integration.

By working closely together, Samsung and Google aim to make life for both users and device makers simpler and smoother, with multi-admin features that cut down on manual management and make Google Home and Nest Hub more accessible. “This ease of use across Samsung and Google is just the start, and we’re looking forward to delivering a more seamless, delightful home experience,” said McCullough.

Industry Collaboration Making Device Ecosystems More Open

▲ Mark Benson, Head of SmartThings U.S. at Samsung, expands on the company’s enthusiasm for Matter adoption and introduces the SmartThings Matter Early Access Program.

Continuing with the theme of interoperability, Mark Benson, Head of SmartThings U.S., emphasized Samsung’s commitment to supporting Matter. “To accelerate Matter adoption, we created the SmartThings Matter Early Access Program, where we work with major device manufacturers to ensure their Matter-enabled devices work seamlessly with SmartThings,” said Benson.

The SmartThings app, SmartThings Hub Core and SmartThings Cloud, Benson pointed out, are already prepared to support Matter. “It’s all about delivering interoperability right out of the box,” he said.

The Expanding Role of Bixby

Anil Yadav, Head of Bixby Lab at Samsung Research¹ America, took to the stage to discuss SmartThings’ bespoke speech platform and de facto voice in the home, including its exciting new feature: Bixby Home Studio. “With Bixby Home Studio, you can create experiences that span multiple devices and respond more intuitively to user commands,” said Yadav. “For example, if you ask Bixby to turn on your air conditioner, Bixby can check if you have any windows open and let you know to close them, saving energy.”

▲ Voice system expert and Head of Bixby Lab Anil Yadav lays out the platform’s evolving role in the home and celebrates the launch of Bixby Home Studio.

Ready to do everything from queuing up your next action movie on your Samsung Smart TV to boosting your mobile security with On-Device AI, Bixby is smarter and more powerful than ever.

Premium Security and Privacy for an Integrated Household

▲ Shin Baik, Principal Engineer of Security Team, Mobile eXperience Business, underscores the significance of strong security and personalized privacy, as exemplified by systems like Samsung Knox and Knox Matrix.

Samsung envisions more than just a convenient and integrated home experience. Its teams are also creating an experience that is as safe as it is smooth, as private as it is proactive. After Yadav’s Bixby talk, Shin Baik, Principal Engineer of Security Team, Mobile eXperience Business, discussed with the audience how top-notch innovations need top-notch security to go with them. Unwavering in its three security and privacy principles — transparency, choice and protection — Samsung has worked hard to develop platforms like Samsung Knox. This will keep everything from your phone to your refrigerator safe and secure, said Baik.

A new platform called Knox Matrix, in particular, is now on the frontline of multi-device protection. “Knox Matrix is your own private blockchain,” Baik explained. “Multiple devices share credentials, turning the ecosystem of devices into a shield that protects everyone.”

In step with these developments, of course, is Samsung’s insistence on a customizable privacy experience, which is provided by Samsung’s comprehensive Security and privacy dashboard. “We believe that you — and only you — should be making decisions about how your information is managed and stored,” said Baik.

A More Vibrant Content Ecosystem Than Ever

Sang Kim, Senior Vice President and Head of Product & Marketing at Samsung Electronics America, shared important insights on Samsung’s extensive media network, covering a range of recent successes.

▲ Sang Kim, Senior Vice President and Head of Product & Marketing at Samsung Electronics America, provides a roundup of Samsung’s diverse — and rapidly expanding — media network.

Samsung Gaming Hub, launched in June, is an all-in-one gaming solution that, thanks to partnerships with industry leaders like Xbox, lets players connect their controllers to Samsung TVs and access all the games they love without even needing a console or PC.

Samsung TV Plus, the FAST streaming TV and video platform that relaunched this summer, now reaches 24 countries and 465 million devices globally. It is projected to clock in an impressive three billion hours streamed by users by the end of 2022.

Thanks to broad reach, smooth monetization integration and an advertising environment optimized for both clients and users, Samsung streaming also offers an ideal platform for premium advertising.

“Today, Fortune 500 companies from around the world have leveraged Samsung TV Plus and our other advanced TV advertising solutions to reach valuable consumers,” Kim said.

Tizen’s Global Conquest

▲ Yongjae Kim, Executive Vice President and Deputy Head of R&D Team, Visual Display Business discusses all things Tizen, from the operating system’s global reach to its growing spectrum of applications.

Following Sang Kim, Yongjae Kim, Executive Vice President and Deputy Head of R&D Team, Visual Display Business, took to the stage to talk about Tizen, Samsung’s open source, Linux-backed operating system. Kim took the audience through a huge variety of developments in the Tizen journey, which is growing its capabilities to an ever-wider spectrum of uses and applications.

Leveraging partnerships with gaming leaders like Xbox, NVIDIA and Utomik, Tizen is helping bring a truly consolidated, uninterrupted gaming experience to users with Samsung Gaming Hub, with fantastic performance and image quality, Kim explained. It delivers stunning visual displays and blockchain wallet integration to Samsung TVs for better at-home art experiences, while also helping Smart Hub deliver the best in content searches and recommendations. Tizen Enterprise, meanwhile, is boosting B2B partners’ display and signage options, while Tizen Everywhere aims to expand licensing and bring the system to more countries.

“Since its launch ten years ago, Tizen now powers more than 330 million TVs, refrigerators and other smart devices,” said Kim. “At Samsung, we will continue to create Tizen experiences that transform and go beyond what many thought possible.”

One UI 5 and the “Your Galaxy, Your Way” Philosophy

Next up was Sally Hyesoon Jeong, Vice President of Framework R&D Group, Mobile eXperience Business, whose theme for the day was the company’s latest leap forward in the UI experience: One UI 5.

▲ Sally Hyesoon Jeong, Vice President of Framework R&D Group, Mobile eXperience Business, introduces One UI 5, the next stage of Samsung’s UI evolution and a distillation of the “Your Galaxy, Your Way” philosophy.

“On this stage three years ago, I shared our vision for One UI, the essence of the Galaxy experience,” Jeong began. “One UI truly captures the ‘Your Galaxy, Your Way’ philosophy by bringing users an intuitive, connected experience that is uniquely yours.”

Splitting the new UI update’s advancements into three areas — Personalization, Productivity and Possibility — Jeong shared a host of new and improved features. Personalization included deep customization enhancements, like Dynamic Lockscreen for smartphones, Watch Face Studio for Galaxy Watches and custom-built Modes and Routines, while health and security functions are also more adaptable than ever. The Productivity section included Bixby Text Call, improved phone-to-PC connectivity and multitasking upgrades like Taskbar improvements. Possibilities covered One UI 5’s integration with innovative Samsung Foldable devices and related functions like Flex Mode.

A Look Over the Horizon: Robotics and Health in Tomorrow’s Homes

The final talk before the wrap-up was from Sebastian Seung, President and Head of Samsung Research. While many of the day’s talks focused on recent improvements, Seung has his eye on the innovations of tomorrow, aiming for no less than the merging of the physical and digital worlds.

“I’d like to invite you to look over the horizon, to a future dreamed of but not yet realized,” said Seung, who divided his presentation between the future of robotics in the home and Samsung’s ambitions to contribute to health & wellness research.

In the home robotics field, Seung discussed the company’s continued success with a household supported by advanced, AI-enhanced devices, including the object-detecting JetBot AI+ vacuum, the Bot Handy chore assistant prototype and even future plans for Samsung’s latest robot arm manipulation code, which will soon be available on GitHub.

▲ Sebastian Seung, President and Head of Samsung Research, discusses the company’s plans for a future where advanced robotics technologies support households and outlines Samsung’s ambitions in health & wellness research.

Moving on to the subject of health, Seung introduced Samsung Health Stack, an open source project from Samsung that aims to actively advance health & wellness research. “This is a full stack SDK, a mobile app for patients, a portal for researchers and a backend database,” said Seung. “A complete package of open-source tools designed for the easy creation of digital systems for the research of health and wellness.”

Closing: Building a More Sustainable Future With Samsung

To round off the talks, Jong-Hee Han returned to the stage to offer a final word, summarizing the technologies showcased at SDC and the course of the company’s future of innovation.

▲ Jong-Hee Han returns to the stage to conclude the day’s talks, ending on a proactive vision of a future driven by sustainable, eco-conscious technologies.

“I would like to talk about the future one more time,” he added. “The future of something very dear to my heart: our planet. I believe we have a responsibility to help create a sustainable future. We do that through Everyday Sustainability, a belief that every stage of the product lifecycle can be more sustainable.”

Han presented a range of Samsung sustainability commitments and environmental research directions, including responsible material sourcing, recycling, disposal, renewable energy and billions in investments toward meeting carbon emissions reductions.

“By 2027, we will run all DX operations on renewable energy,” Han said, ending the day on an optimistic note and a glimpse of a future for customers that is easier, more seamless, more frictionless and — crucially — more eco-conscious.

Watch the video below to see the complete recording of the SDC22 Keynote.

▲ Attendees explore the latest Samsung products at SDC22 booths.

[1] Samsung Research, acting as Samsung Electronics’ advanced R&D hub, leads the development of future technologies for the company’s Device eXperience (DX) Division.