Samsung Electronics has unveiled the new Galaxy A18, bringing more capable performance, long-term reliability and core AI experiences to users. Designed around the moments that matter – from streaming content and capturing memories to getting things done – the new Galaxy A18 combines meaningful upgrades with the dependable Galaxy experience.

More than payments: Samsung Wallet puts everyday convenience at your fingertips

Making everyday transactions simpler, the Galaxy A18 features Samsung Wallet, an all-in-one digital wallet that goes beyond bank card payments. With QR Pay powered by MAE Scan and Pay, users can conveniently scan and pay at participating merchants, while keeping essentials such as movie tickets, flight boarding passes and digital cards accessible in one place. Every eligible tap or scan to pay also offers opportunities to earn rewards, making everyday spending more rewarding.

At checkout, convenience is just a swipe away. Users can swipe up from the lock screen to access Samsung Wallet, scan and pay, without the hassle of navigating multiple apps or fumbling through their belongings while queuing. It is a small yet practical difference that helps make every day errands feel more seamless. The Galaxy A18 LTE also comes equipped with One UI 9.0, giving users an alternative to scan DuitNow QR codes directly with their camera application for quick and easy payments.

The experience is backed by Samsung Knox security, alongside six years of operating system and security updates for the Galaxy A18¹, providing greater confidence in both everyday transactions and long-term device use. Rewards points earned can also be redeemed for vouchers through Samsung Wallet or used to enjoy discounts when upgrading to new Samsung products, giving users more ways to get value from their everyday purchases.

Galaxy A18: Elevated Performance and Versatile Experiences

The Galaxy A18 delivers an elevated smartphone experience with its 6.7-inch FHD+ Super AMOLED display and Helio G99+ processor, delivering rich visuals and fluid scrolling for streaming, social media and gaming.

Powered by upgraded LPDDR5 memory², the device enables faster app launches and seamless multitasking, with quicker data transfer speeds supporting more responsive performance and efficient processing for AI-powered tasks, while reducing power consumption by 20%. Equipped with RAM Plus³, which uses available storage to add on up to 6GB of virtual memory, the Galaxy A18 is designed to keep apps running smoothly in the background and enable seamless switching between apps and tasks. RAM Plus can also be enabled for an extra boost during activities such as gaming, or switched off to preserve storage for photos and videos.

The device also features a true versatile triple-camera system comprising a 50MP rear wide camera, 5MP ultra-wide camera and 2MP macro camera, giving users greater creative freedom to capture different perspectives. From expansive landscapes and group photos to detailed close-ups, the Galaxy A18 makes it easy to frame every scene just the way you want.

The Galaxy A18 introduces a more intuitive ways to search, discover and get things done. With enhanced Circle to Search⁴, users can circle or tap content on their screen to search for information without typing or switching between apps. A new Find the Look feature allows users to search for an entire outfit or identify music playing nearby.

The device now comes with multiple AI agents that help users move more seamlessly between supported Galaxy native apps, Google apps and selected third-party applications. Through voice commands or a long press, users can ask Gemini or Perplexity to activate supported apps, helping them complete tasks more intuitively across different services.

The Galaxy A18 features enhanced durability with IP64-rated protection against dust and water splashes⁵, while Corning® Gorilla® Glass 3⁶ provides added durability and scratch resistance to the front of the device. It also incorporates a glass-fiber-reinforced polymer back cover that is thinner and stronger, delivering greater strength while maintaining a slim profile.

Equipped with Samsung Knox, the Galaxy A18 also features Knox Vault⁷ for hardware-based protection of sensitive information. This dedicated security environment helps safeguard private data, giving users added confidence as they manage more of their lives through their smartphones.

1. Galaxy A18 will be supported with up to six generations of OS upgrades and up to six years of security updates from the first global launch date ︎
2. Available memory/storage capacity is subject to pre-installed software. Memory/storage options and availability may vary by country, region or carrier. ︎
3. Available memory/storage capacity is subject to pre-installed software. Memory/storage options and availability may vary by country, region or carrier. ︎
4. Google is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language, device model. Available on select devices and internet connection required. Works on compatible apps and surfaces. Results may vary depending on visual matches. Users may need to update Android and Google app to the latest version. Accuracy of results is not guaranteed. Not available on apps that prohibit screen capturing. Please refer to the following webpage to find Google’s Circle to Search supported languages here. ︎
5. Galaxy A18 is rated as IP64. Based on lab test conditions for spraying 10 liters of freshwater per minute from all angles for 5 minutes. Not recommended for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear. ︎
6. Corning® Gorilla® Glass 3 is applied to the front of the device. ︎
7. Security features or hardware/software architecture of Samsung Knox Vault on Samsung Galaxy A series smartphones may differ from those on Samsung Galaxy flagship devices, including S series, Z series, S FE series smartphones and Tab S series tablets launched from 2021 onwards. Availability of Samsung Knox Vault may vary depending on the device model. ︎

Whether you’re watching the latest race updates on your phone, catching the action live from home, or heading outdoors for a weekend adventure, your smartphone needs to keep up with everyday life. The Samsung Galaxy A08 is designed with practical performance, everyday durability and long-term software support to help Malaysians get more out of their device.

From tyre dust at an outdoor motorsport event to accidental coffee spills during a busy morning, everyday adventures can put your smartphone through its fair share of challenges.

The Galaxy A08 features an IP64 rating¹ for dust and water resistance, offering protection against dust and water splashes without the need for a bulky rugged case. Whether you’re watching the action outdoors, enjoying a drink at a roadside stop or caught in a light drizzle, it adds a layer of reassurance for everyday mishaps. While IP64 protection helps against dust and splashes, the Galaxy A08 is not designed for submersion in water. Keeping it away from pools and heavy water exposure remains essential.

Reliability also means having a phone that can handle the little things you do every day. Powered by LPDDR5 RAM, the Galaxy A08 is designed to deliver responsive performance with improved memory power efficiency.

Whether you’re streaming race coverage, checking live updates, replying to group chats or switching between apps, the Galaxy A08 supports your everyday multitasking needs. And when you need extra memory resources, RAM Plus provides up to 6GB of additional virtual RAM, depending on device configuration and available settings, helping keep more apps ready in the background. To find the feature, simply use Search on your phone and look for RAM Plus to access the available settings.

An affordable smartphone should offer value beyond the day you buy it. That’s why the Galaxy A08 comes with up to six years of OS and security updates², helping extend its useful life while keeping its software and security protections up to date.

For added protection, Samsung Knox provides hardware-backed security designed to help safeguard your device and sensitive information. Whether you’re transferring money through a banking app, making e-wallet payments or managing personal information, it adds an important layer of defence against digital threats. Of course, good security also depends on good habits. Avoid downloading APK files from untrusted sources, verify payment requests and never share sensitive information with suspicious parties.

From following the excitement of motorsports on the go to managing daily tasks at home, work or outdoors, the Samsung Galaxy A08 brings together practical performance, dust and splash resistance, and long-term software support in one dependable everyday device.

Built to go the distance, the Galaxy A08 is a practical choice for Malaysians looking for lasting value without compromising on the essentials.

Ready to see what the Galaxy A08 can do? Click here find out more about the latest promotion and flexible instalment plans.

1. Galaxy A08 is rated as IP64. Based on lab test conditions for spraying 10 liters of freshwater per minute from all angles for 5 minutes. Not recommended for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear. ︎
2. Galaxy A08 will be supported with up to six generations of OS upgrades and up to six years of security updates from the first global launch date. ︎

Assessing the real cost of cybercrimes in Malaysia

As online scams become more sophisticated, smartphones are increasingly becoming the first point of contact between criminals and potential victims. Fake identities, social engineering tactics and AI-driven scams are changing the way cyber threats unfold, underscoring the growing importance of securing everyday digital devices as the first line of defence for Malaysian consumers and businesses.

Malaysia has seen a sharp rise in online scam cases, with Inspector-General of Police Tan Sri Mohd Khalid Ismail noting that 66,204 cases were recorded in the first half of 2026 alone — an 87% increase over the same period in the previous year. The financial damage has been staggering. Victims lost RM2.97 billion in 2025, up RM1.40 billion from 2024 with phone scams remaining among the most frequently reported cases.¹

Securing your everyday interactions with Samsung Knox

For many Malaysians, the smartphone is where most scams start. Samsung’s Knox security platform is designed around this reality, providing protection directly on the device rather than relying on users to identify threats for themselves.

• One example is Samsung Message Guard², which helps detect and isolate potentially harmful content received through messages. The feature is designed to prevent malicious files from exploiting device vulnerabilities. Google Play Protect³ also works alongside it by scanning applications for malware.
• Samsung Knox⁴ includes security features that monitor device behaviour in real time, helping detect suspicious activity and limit abnormal actions. Technologies such as Real-time Kernel Protection monitor system-level activity, while Samsung Defeat Exploit (DEFEX) helps restrict unusual application behaviour.
• Samsung added that selected devices can receive up to seven years⁵ of security updates for selected models, helping users maintain stronger protection as threats continue to evolve.

Extending protection to the all-new Galaxy Z Series

This same approach carries through to Samsung’s newly launched Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8, with Samsung Knox enabled by default from the moment each device is switched on.

• The new foldables introduce Knox Vault, a tamper-resistant hardware vault that isolates passwords, biometric data and other sensitive credentials from the rest of the device, alongside Knox Enhanced Encrypted Protection (KEEP), which creates dedicated encrypted storage for individual apps.
• Running on One UI 9, the Galaxy Z Series comes equipped with Privacy Alerts that flag suspicious background permission requests.

Business as Usual looks very different today

Malaysian organisations reportedly lost more than RM7.5 million from Business Email Compromise incidents between 2023 and the first half of 2025. During the first half of 2025, Malaysia also recorded 190,556 exploit attempts targeting businesses, according to data reported by Bernama; citing Kaspersky findings.⁶

For organisations managing hundreds or thousands of devices, security simply has to extend beyond individual phones.

• Samsung Knox provides enterprises with hardware-backed protection, centralised management tools and greater visibility over devices connected to their networks. Through Knox Suite⁷, IT teams can monitor device health, manage updates and strengthen security controls across large fleets.
• Tools such as Knox Asset Intelligence Security Center⁸ provide visibility into device performance and security conditions, while Knox E-FOTA⁹ allows organisations to manage operating system updates more systematically. Knox Device Health Attestation also helps verify whether devices meet required security standards.
• Samsung Knox further supports a Zero Trust approach, where access is continuously verified instead of automatically trusted.
• This includes hardware-backed Knox On-Device Attestation for Microsoft Intune Mobile Application Management (MAM)¹⁰ device verification, secure access controls and Privacy-filtered, MITRE ATT&CK-mapped threat monitoring¹¹ in Knox Asset Intelligence for Microsoft Sentinel¹² and other SOC/IT platforms.

The message is straightforward

Security can no longer be something added later. It has to begin with the device itself. For Samsung, protecting users and organisations in today’s environment requires technology that works quietly in the background — identifying risks, blocking threats, and helping Malaysians stay safer online.

1. Data presented by Inspector-General of Police Tan Sri Mohd Khalid Ismail at the Combat Scam: Two Teams, One Goal campaign launch event in Kuala Lumpur on 15 June 2026. ︎
2. Regardless of whether Samsung Auto Blocker is turned on or off, Message Guard is always enabled for Samsung Messages and Google Messages. ︎
3. Google Play Protect is a trademark of Google LLC. ︎
4. Knox is available on select Samsung appliances and devices only. Feature availability varies by model and region. ︎
5. Availability and timing of Android OS upgrades and security updates may vary by market, network provider and/or model. ︎
6. Source: Kaspersky Asia Pacific. ︎
7. Offers, features, services and availability may vary by market, third-party solution and/or device. ︎
8. Knox Asset Intelligence is a paid offering available through Knox Suite Plans. ︎
9. Knox E-FOTA is a paid offering available through Knox Suite Plans. Availability varies according to location. View full list of locations at https://www.samsungknox.com/en/solutions/it-solutions/samsung_e-fota/supported-locations.Knox E-FOTA is a paid offering available through Knox Suite Plans. Availability varies according to location. View full list of locations at https://www.samsungknox.com/en/solutions/it-solutions/samsung_e-fota/supported-locations. ︎
10. Supported on select Samsung Galaxy smartphones and tablets, including “Security by Knox” devices with Android OS 10 or later. To be eligible, devices must have run Android OS 9 or later at time of launch. ︎
11. MITRE ATT&CK® is a globally accessible knowledge base of adversary tactics and techniques based on real-world observations. It is used as a foundation for the development of specific threat models and methodologies across the cybersecurity community. ︎
12. Supports Samsung Galaxy devices running Android 15 or higher, configured as fully managed devices, or devices with a work profile. ︎

Across Southeast Asia and Oceania, consumers have been quick to embrace technology that makes everyday life simpler. From digital commerce and mobile payments to super apps and connected services, digital experiences are now integral to how people shop, communicate, work and manage daily life.

That same expectation is shaping how people approach artificial intelligence. As the world commemorates AI Appreciation Day this July, the shift is clear: AI is moving from experimentation into everyday use. In Southeast Asia and Oceania, people are beginning to expect AI to help them work, communicate, make decisions and move through daily life with greater ease.

The more embedded AI becomes in our lives, the more its value will be measured by how meaningfully it improves everyday experiences. The next phase of AI, which we will be unveiling at Unpacked on 22 July in London, will not be defined by technical capability alone, but by how naturally it fits into different lifestyles, understands individual needs and removes friction from daily routines.

From AI Tools to Connected Experiences

For years, technology evolved device by device. Each served a specific role: mobile phones for communication and productivity, wearables for health and activity insights, televisions for entertainment, and appliances for household routines.

Each device only supports one part of the user’s day. But when connected through AI, they can work together in ways that are more responsive to context and easier to act on.

SmartThings is central to making this possible. By bringing devices, services and partners into one connected ecosystem, it helps turn the intelligence offered by individual features into seamless experiences that are more natural and relevant in real-world scenarios.

Consider a young professional managing a fast-paced day, where even small decisions can add to the mental load. With AI Vision, our Bespoke AI Refrigerator Family Hub can help track fresh produce and packaged goods[1], alert users[2] when frequently used items are running low, and make grocery planning easier.

That same support extends to well-being. SmartThings integrates with Samsung Health to provide sleep environment insights through Galaxy devices like the Galaxy Ring, while Galaxy Watch features such as Running Coach[3] can analyze running performance data and customize training programs for users working towards their fitness goals. And as the user unwinds after a long day by watching their favorite shows on TV, Samsung Vision AI extends intelligence to the screen, helping the TV adapt to viewer preferences and make entertainment easier to discover, personalize and enjoy.

Together, these experiences show the broader promise of AI: making daily life easier not through one device acting alone, but through an ecosystem that understands context and can offer personalized responses to people’s needs.

Mobile as the Primary Gateway

Although AI now connects more devices across daily life, mobile remains the primary gateway. The mobile phone links people to the services, content, devices and relationships they rely on daily.

This is where agentic AI becomes especially important. As intelligence grows more contextual, mobile devices are evolving from a tool people use to search, message and browse, into an interface that helps them understand what matters, suggests the next step and completes everyday actions with less effort.

Galaxy AI is designed for this next phase of mobile AI. Instead of asking users to manage every task manually, it surfaces suggestions for what comes next. Mobile AI becomes most useful when its intelligence is built directly into the device experience itself.

Consumers in Southeast Asia and Oceania welcome the benefits and recognize the potential of AI but their trust needs to be earned. To deeply embed AI into daily life, consumers must be assured that their data stays safe and that they are in control. Galaxy AI is designed to protect personal information by keeping sensitive data close to the user, while giving users clear visibility and choice over how their data is used to power AI experiences. As AI expands across the connected ecosystem, Samsung has also extended Knox Matrix, its cross-device security platform, to provide a unified layer of protection across home appliances, mobile devices and TVs.

We are still in the early stages of this transformation. With AI becoming more widespread in daily life, new form factors will shape how people see, use, and act on information. Foldables are an important part of that future. A screen that flexes and unfolds gives AI greater flexibility to support multiple tasks, richer content and more contextual experiences at once.

At the upcoming Galaxy Unpacked, we will share more on how this vision is coming together.

The next chapter of AI will not be defined by how much more technology people must manage. It will be defined by how naturally intelligence fits into everyday life, helping people live, work, and connect more easily.

[1] A Wi-Fi connection and Samsung account are required. If a food item is not recognizable, it may be listed as an unknown item. AI Vision cannot identify or list any food items in the freezer. Recognition uses AI models that may be updated periodically to help improve performance. User may need to manually check and adjust the list to ensure its accuracy.

[2] Available through the SmartThings app, available on Android and IOS devices. A Wi-Fi connection and Samsung account are required. Both devices must be signed in with the same Samsung account.

[3] Running Coach program is available on Android phones (Android 10 or above) and requires Samsung Health app (v6.30.2 or above). Samsung account login required. Service only available with Galaxy Watch8 Series or later released Galaxy Watch Series. To use Running Coach program, user needs to take a running level test and get a level before starting the coach program.

AI will be no different.

Where AI Meets People

AI is getting smarter faster, and this will continue. But to change how people live, it must answer: where, how and into whose hands does this intelligence reach? This will define AI’s next chapter.

AI no longer merely answers. It is entering an agentic age, taking action on our behalf while the person carries the final decision. But to act for someone, it must first know them.

That is why it matters where AI meets people. The entry points are where AI understands a person and builds trust. The best AI experiences will come from the devices that know the user best.

This is what Samsung has spent years building. The phone is closest to us, with us daily. The tablet is where we create and learn. The watch reads signals like sleep and heart rate. The TV and connected home appliances add context from where we live. And new form factors, from foldables to intelligent eyewear, expand where AI meets us. Together, a fuller picture of a person’s needs forms.

These entry points are powerful together. Signals from across devices become timely assistance: sleep tracked by your watch shapes tomorrow’s schedule, with information always available. AI at its best works quietly in the background, bringing these moments into a cohesive experience. That is why we have spent years building an ecosystem not just to reach, but to connect more moments.

Built on Openness and Trust

Samsung does not do this alone. The platforms that changed the world were the most open. The web was. So were mobile operating systems. With SmartThings, we brought devices, services and partners into one connected experience, shaping industry open standards. Openness lets the best ideas reach people faster. And we don’t simply layer intelligence on top, but design how AI works at the center so it serves each person in context.

But openness alone is not the goal. The harder task is turning intelligence into something personal and trustworthy. The best intelligence in the world should reach people through their everyday devices. But what makes it personal is understanding the user and keeping that understanding safe. That is our responsibility.

As AI becomes more personal and agentic, trust becomes the foundation. People need to know what AI is doing for them and remain in control.

This is why trust isn’t added at the end. Samsung Knox protects each Galaxy device and now the connections between them. As intelligence moves across devices, protecting what flows between them is crucial. The most personal data stays on the device so people can understand how AI is working, staying in control.

The Next Chapter of Galaxy

That same understanding shapes the devices we build. The more personal and capable AI becomes, the more form matters. As AI helps us with more at once, a screen that flexes and folds expands what is possible. This is what makes foldables special: they fold into your hand, opening a larger stage. On this journey, Samsung has continued to make foldables thinner, lighter, stronger and more immersive.

AI is also essential in health. How we sleep, recover and look after ourselves—daily choices add up. A device close to us, like a watch, tracks these signals ensuring a better day.

The upcoming Galaxy Unpacked is where we will show what’s next in bringing all this together: more personal, natural AI experiences on a foundation more partners can build on. The question that opens the next era is not who has the smartest AI, but who understands people best, and turns that understanding into experiences they can trust.

We intend to take this path with openness and responsibility, beginning with the device already in your hand. We open this next chapter together at Galaxy Unpacked.

During the panel, Hon Pak, Head of the Digital Health Team for the Mobile eXperience (MX) Business at Samsung Electronics, joined four other speakers: David Lee, Head of Samsung Next; Mike McSherry, CEO of Xealth; Alina Su, CEO of Generation Lab; and Michael Dubrovsky, CEO of SiPhox Health. Together, they presented a blueprint for the future of healthcare to an audience of approximately 1,000 global attendees.

Serving as the moderator, David Lee emphasized the critical role of partnership. “The future of health cannot be built by one company alone,” Lee said. “It must be forged through an open ecosystem of collaboration among diverse innovators.”

Building an Open Health Ecosystem

Samsung possesses a diverse portfolio of devices and platforms, spanning from semiconductors to mobile phones, wearables, home appliances and TVs. The company leverages its economies of scale to cultivate a robust, collaborative ecosystem with numerous partners across each of its business sectors.

By integrating Samsung devices with partner solutions within this open ecosystem, Xealth, Generation Lab and SiPhox Health are accelerating the realization of connected care. This healthcare vision aims to help users lead healthier, more vibrant lives through proactive wellness management powered by Samsung’s connected device ecosystem.

Hon Pak highlighted the scale of Samsung’s reach during the discussion. “Samsung Health supports more than 77 million monthly active users,[1] and the SmartThings platform connects 460 million users,”[2] Pak said.

Samsung holds a strong advantage as a trusted brand within the household, the central setting for daily life and wellness. “By connecting our device ecosystem around the home via SmartThings, we can innovate the health experience where it matters most, at a time when health is shifting to the home — a space in which prevention can happen at scale,” Pak added.

To support this transition, Samsung has integrated a wide variety of devices — including home appliances, TVs and compatible third-party devices — into its SmartThings platform. This enables a broad spectrum of services that range from personalized automation routines to family and pet care.

Accelerating Innovation Through Partnerships

The panelists identified Samsung’s established ecosystem and open approach to collaboration as key strengths.

Alina Su of Generation Lab emphasized the value of this partnership. “What has been most exciting is Samsung’s genuine openness and distribution. There’s real scale and technical capability — but there’s also a willingness to collaborate, to co-create, and to move quickly with partners,” Su said. “When you combine that with the devices people already use every day, you can bring innovation to people’s lives far faster than you could independently.”

Michael Dubrovsky of SiPhox Health also explained the benefits of the collaboration. “Samsung brings the device ecosystem already living in people’s homes and on their bodies,” Dubrovsky said. “SiPhox adds the diagnostic layer that has always been missing from that picture. Together, continuous device data and continuous biomarker data create a truly complete health picture that has never existed outside a clinical setting.”

Currently, Generation Lab provides a solution to help users easily check biological age and actively manage aging at home, while SiPhox Health offers a service that enables active health management through hospital-grade blood tests in each household.

Mike McSherry of Xealth shared a vision for providing a seamless, continuous healthcare solution by bridging the gap between clinical care in hospitals and daily wellness management through deep integration with Samsung.

Empowering Open Collaborations and Ensuring Robust Security

In addition to strategic partner collaborations, Samsung has built an open ecosystem for the wider developer and researcher community. Utilizing the Samsung Health Software Development Kit (SDK) Suite, they can easily create innovative wellness services leveraging advanced sensor technology and the health platform. This allows Samsung Health users to experience useful new features more quickly.

Protecting these experiences is Samsung Knox, a proprietary defense-grade security solution integrated across various consumer touchpoints, such as mobile devices, home appliances and TVs. With Knox, users can confidently manage their sensitive information within the Samsung ecosystem.

Looking at the next five years of healthcare in the context of the AI era, Pak concluded, “A daily companion that knows who I am, as well as what I need and when, will help me achieve my health goals seamlessly through lifestyle behaviors and connected innovative partner services.”

[1] The number of Samsung Health users is based on the global monthly active users (MAU) as of April 2026.

[2] The number of SmartThings users is based on the global registered users as of May 2026.

Samsung Electronics today announced a key software update for Galaxy XR, adding enterprise-ready capabilities throughAndroid Enterpriseand improving everyday user experiences with several usability upgrades. With this latest firmware release, Android XR will now receive regular software updates, including security patches, for up to five years[1]— underscoring Samsung and its partners commitment to long-term performance, security and innovation on theXR platform launched in October 2025.

Advancing XR With Android Enterprise Support

Starting from Galaxy XR, Android XR now supports Android Enterprise, extending the trusted management framework used across millions of Android devices into immersive environments. This update brings enterprise-grade control and efficiency to Galaxy XR, creating a scalable foundation for real-world deployments across industries including training, manufacturing, healthcare and retail. WithSamsung Knoxon Android Enterprise, it also guarantees strict device security. Features include:

• Support for fully managed and dedicated device use cases, giving organizations greater control of Galaxy XR devices in corporate owned deployments.
• Device enrollment methods including Android zero-touch, QR code setup and Device Policy Controller (DPC) identifier provisioning, simplifying large-scale rollouts from day one.
• Enterprise app management usingManaged Google Playand support for direct installation, making it easy to deploy and update XR applications.
• Core device management features including setting password policies, network configurations, device restrictions and remote lock or wipe, which help devices remain protected in any environment.
• Hardware-level protections to meet relevant compliance and security standards on safeguarding sensitive enterprise data.

“Our vision for XR extends beyond hardware — it’s about building a secure, scalable ecosystem informed by our users,” said James Choi, EVP and Head of XR R&D Team, Mobile eXperience (MX) Business at Samsung Electronics. “With Android Enterprise support and ongoing platform upgrades, Galaxy XR demonstrates how real-world use cases across work, discovery and play influence our direction.”

“The expansion of Android Enterprise to Android XR brings the trusted security and management framework IT professionals rely on for millions of Android devices to the new era of spatial computing, starting with Samsung Galaxy XR,” said David Still, VP in charge of Product & Engineering, Android Enterprise at Google. “This standardized foundation is what organizations need to confidently secure and scale XR deployments.”

New Enhancements for Everyday Users

Alongside new enterprise capabilities, the latest Android XR update brings thoughtful improvements to everyday experiences — enhancing comfort, preserving workflow continuity, expanding accessibility and unlocking more immersive ways to view content. Features include:

• Enhanced virtual keyboard positioning to let users save alternate keyboard positions at their chosen vertical position and depth for a more personalized experience.
• Desktop session restore which automatically reopens up to three previously used apps in their original layout after rebooting, helping users seamlessly jump back into work or entertainment.
• Expanded accessibility features like single eye tracking[2]and pointer customization, making Galaxy XR more inclusive and adaptable for a wider range of users with varying sight or mobility needs.
• Wall panel alignment,[3]an on-screen guide that makes it easier to accurately line up content within a user’s space, smoothly integrating the screen into physical surroundings.
• Auto Spatialization,[4]now available in Google Chrome and YouTube, effortlessly converts 2D content into immersive 3D photos and videos.

Availability

The software update for Galaxy XR users will roll out starting from today. For more information about Galaxy XR, please visit:Samsung Global NewsroomorSamsung.com.

[1] Counted from the first market launch of Galaxy XR in Oct 2025. 

[2] Glasses and prescription contacts may impact the precision of eye tracking. For best results, purchase lens inserts (sold separately). 

[3] Supported via Labs feature from Galaxy XR settings. Not supported on horizontal or tilted surfaces, available only on vertical surfaces. The flat area of the surface should be at least as large as the panel itself. The surface should be opaque. Attaching panels to windows or mirrors is not supported. The area in front of the wall should be visible. 

[4] Supported via Labs feature from Galaxy XR settings. 

Our phones are our most personal space, but we use them in the least private places. On the bus, in the elevator, and wherever we’re waiting in line, our digital laundry gets aired in plain view. And as phones become more tailored to our routines and preferences, concerns about privacy are only growing.

That’s why Samsung will soon unveil a new layer of privacy to shield your phone from shoulder surfing wherever you go. You’ll have the space to check your messages or enter a password on a packed commute without thinking twice about who might be watching.

PINs and passwords remain hidden from people nearby, even in crowded public settings.

Flexible Protection Built Over Years

Not everyone needs the same level of privacy. This new layer gives you the choice to decide what works best for you. You can customise it to raise your guard with specific apps, or when entering access details for more private areas of your phone. With multiple settings for adjusting visibility, you can limit what others can see based on the level of privacy protection you need.

Customisable, app-level privacy settings help ensure only the user can see on-screen private information.

You can also choose to protect specific parts of your experience, such as notification pop-ups. It’s a tailored approach that you can fine-tune or switch off entirely, rather than a blanket one.

It took over five years of engineering, testing and refining to get here. We studied how people use their phones, what they consider private, and how security should feel in everyday life. The result is a fusion of hardware and software expertly calibrated to protect you without getting in your way.

Users can control the visibility of notification pop-ups in public.

A New Standard for Mobile Privacy

This is the latest in a series of Galaxy innovations designed to keep you safe. There is no privacy without strong security. For more than a decade, Samsung Knox has established layers of protection for Galaxy devices, from dedicated security hardware like Knox Vault to ecosystem defenses such as Knox Matrix. This latest safeguard builds on that commitment to security, introducing privacy at a pixel level.

This is privacy you can see and security you can feel – and it’s coming to Galaxy very soon.

Today’s world is one of unprecedented innovation and rapidly evolving technology. It’s an era of endless possibilities, coupled with a new set of risks for security and privacy. At Samsung Electronics, we recognize that as we enter these uncharted territories, we must be prepared for potential threats that may arise. That’s why we stay deeply attuned to the ever-changing security landscape and champion a dynamic approach to enterprise security.

The cybersecurity threats of today affect everyone, from consumers to businesses. Enterprise device fleets must be resilient against attacks of all kinds — from suspicious URLs, insider employee threats and malware, to emerging risks associated with AI usage in the workplace, including prompt injection and sensitive data leaks. As a growing number of employees across industries — from corporate offices to the frontlines — use devices to access enterprise networks and resources, these threats not only present significant security risks but may also lead to a substantial financial toll on businesses.

Enterprise security incidents can arise across operations. However, the International Data Corporation (IDC)[1] found that an overwhelming 70 percent of successful breaches originate from endpoints — the devices that connect to networks like phones, laptops and tablets. Unfortunately, in today’s security operations landscape, IT administrators have much less visibility into mobile devices compared to PCs and servers. With mobile devices now being the most common method of employee network access, this has to change. A systematic, comprehensive approach is critical to ensuring seamless mobile capabilities and uncompromising protection. At Samsung, we’re setting a new standard for mobile enterprise security by committing to a collaborative Zero Trust strategy for endpoints in partnership with market leaders.

Core Principles for Zero Trust Endpoint Security

Samsung’s legacy of innovation is built upon our deep understanding of users. We’re constantly listening to feedback from consumers and businesses, anticipating the evolution of mobile technology. This is what enables us to pioneer industry-first solutions for consumers and businesses alike. As the Head of the Global Mobile B2B Team, I’m especially proud of how we’ve led the way in critical areas that deliver value to enterprises across the board. From advancing hardware-backed device attestation and threat detection to fully embracing the security principles of Zero Trust, we are constantly striving to provide our customers with mobile devices and solutions that exceed their security requirements.

Zero Trust is a security framework that replaces implicit trust with explicit trust by continuously assessing security posture, risk and trust levels based on context. The current security solutions market is dominated by network-centric Zero Trust solutions that focus on securing access at the network edge. Unfortunately, this approach by itself neglects a critical blind spot: the endpoint. Endpoints have the largest attack surface and are the most challenging IT assets to protect against cyberattacks. In most cases, they are the most vulnerable points in an organization’s IT ecosystem.

Zero Trust principles for endpoints, when realized correctly, ensure that access requests from endpoints are handled based on context that correlates with the device’s security posture and the user’s needs, and are continuously verified in real time. Although there is no definitive list of core principles behind Zero Trust endpoint protection, the following principles are the most commonly adopted:

• “Never trust, always verify” approach for devices: Devices should no longer be implicitly trusted just because they are within the network boundary. Instead, each device needs to prove its trustworthiness before being granted access.
• Continuous risk assessment and enforcement: Endpoint protection must be agile and ready to adapt to constantly changing risk conditions. This means continuously evaluating context — such as location, time of access and the device’s security posture — and dynamically adjusting security policies accordingly. Suspicious activity needs to be addressed through enforcement actions such as access restrictions or complete isolation.
• Restricted privileges and narrowly scoped access: Endpoints must enforce access control in real time based on context while ensuring privileges are granted dynamically with a narrow scope.
• Incorporation of user identity, device posture and behavioral signals: A Zero Trust-compliant solution needs to make granular and informed trust decisions to enforce tight access controls. To enable such decisions, Zero Trust’s continuous evaluation of context integrates user identity, device posture and behavioral signals.

While the Zero Trust security strategy is growing in adoption, Samsung is fully embracing it. By doing so, we are helping to protect the most vulnerable points in an organization’s IT landscape. Risks related to endpoint security are constantly increasing as cloud-based applications, Bring Your Own Device (BYOD) programs and remote work prevail in the modern workplace environment. Samsung recognizes the critical nature of this problem and is proactively addressing it in collaboration with partners.

Innovation and Collaboration for Security at Every Level

How does this work in practice? From the hardware level and all the way to the operating system and secure interface, Zero Trust security principles are built into the architecture of Samsung Galaxy devices, enhancing protection at every layer while intuitively integrating with a business’s existing security infrastructure. Together, these practices empower enterprises to administer proper threat detection and response securely and reliably.

At Samsung, we recognize that security is a collective effort. It is only through open collaboration with partners that we can bring the most advanced solutions to our customers. In my time at Samsung, we’ve made extensive strides in bringing forth versatile, optimized and secure solutions[2] for enterprises of all kinds.

In 2024, we integrated Samsung Knox — our defense-grade, multilayer security management platform — with Cisco Secure Access, an innovative Security Service Edge solution. This collaboration delivers a secure and flexible employee access experience, enabling organizations to verify user identity, device posture and context before granting access.

We also have a strong partnership with Microsoft, defined by a shared vision of reimagining mobile device security for business customers. The first step of this strategic plan began in 2023, when we integrated Samsung Knox with Microsoft Intune, creating the industry’s first on-device mobile hardware-backed device attestation solution that works equally well on both company and personal devices. This solution is now enabled by default in all new Android App Protection Policies, empowering organizations to bolster the security posture of all Samsung devices in their fleet. In yet another step forward in our partnership with Microsoft, Samsung has become the industry’s first mobile manufacturer to offer a direct-to-security operations center (SOC) connector. This was achieved through the integration of Knox Asset Intelligence[3] and Microsoft Sentinel, a scalable, cloud-native security information and event management (SIEM) solution. This integration delivers unprecedented visibility into mobile security threats, providing centralized monitoring and protection across enterprise device fleets.

Working together with partners, Samsung is addressing key challenges in multiple areas — securing mobile devices, minimizing damage from potential attacks and empowering employees to work efficiently and effectively without security concerns getting in their way.

Holistic Security for Enhanced Privacy

We’re constantly innovating, refining and developing Samsung Knox solutions in order to bring our customers enhanced control, greater transparency and better protection against cyber threats.

By embodying Zero Trust as a core pillar of Samsung Knox, every measure is being taken to help secure mobile devices and data. At the same time, Samsung is breaking new ground with first-to-market solutions by constantly keeping a pulse on the ever-changing threat landscape.

As threats become increasingly complex with AI and hyperconnectivity taking center stage, security and privacy are more important now than ever before. Today’s business landscape is constantly being threatened by an increasing volume of cyberattacks that aim to exploit IT vulnerabilities, with mobile devices and other endpoints quickly becoming prime targets.

That’s why Samsung is working with market-leading companies to provide security solutions that work seamlessly with existing infrastructure, offering true end-to-end protection. These collaborative solutions are a testament to our commitment to not only adhere to industry standards but to also drive their continued development when it comes to Zero Trust endpoint security. This is just the beginning.

To learn more about Samsung Knox’s approach to mobile security, visit samsungknox.com.

[1] The Hacker News, “10 Critical Endpoint Security Tips You Should Know,” April 26, 2024 (reporting IDC data)

[2] Cisco Secure Access, Microsoft Intune and Microsoft Sentinel are third-party solutions and paid offerings.

[3] Knox Asset Intelligence is a paid offering available through Knox Suite Plans.

Protecting our personal sanctuary and our belongings are second nature. This is why we check our locks, close our windows, and invest in gates. Today, however, the modern connected home has dozens of invisible, digital entryways: From smart TVs and refrigerators, to robot vacuums, speakers, and more. While these bring convenience in a new era of intelligent living, they also represent potential vulnerabilities from within.

This shift has not been lost on consumers in Southeast Asia and Oceania (SEAO). In fact, reports are finding that data privacy and security are now key purchasing considerations for consumers in markets like Australia[1], Indonesia[2], and Singapore[3]. This sentiment is echoed globally; a recent global Samsung survey found that respondents expect AI-driven security features to protect their homes and ensure their families’ safety, with “Security / safe” frequently cited as key criteria for AI home appliances[4].

With our increasingly connected lives, the very concept of home security needs a critical rethink. Having true peace of mind now depends on safeguarding our digital lives with the same rigor that we apply to our physical ones. Unlike physical break-ins that usually leave visible signs, a digital intrusion is often invisible. The target is not your television set, but your personal data, your family’s routines, and your privacy.

The real-world impact of a home cybersecurity breach can extend far beyond your front door. Poorly protected devices like at-home appliances and screens can face malware risks, with attacks that potentially disrupt their features, give hackers access to device cameras, enable theft of data, and more.

For the modern consumer, the challenge of managing the security settings of their various home appliances has intensified, especially as they embrace more smart devices. This creates the need for a holistic, built-in solution that works seamlessly in the background, offering robust protection without requiring constant user intervention. Without the right safeguards in place, consumers could find themselves vulnerable to privacy breaches – just imagine a robot vacuum’s camera recording footage of house interiors without authorization and revealing when a home is empty, or a compromised appliance revealing sensitive personal information like passwords and biometric data.

Security by Design, Our Layered Approach

At Samsung, our goal is to deliver trusted and personalized experiences through reliable security solutions that protect your different devices and appliances. From on-device features like Knox Vault, to the Knox Matrix which enables ecosystem-wide protection, this secure foundation allows your appliances to safely learn from your daily behaviors, providing you with greater ease, convenience, and care.

Samsung Knox is our answer to this challenge; a comprehensive, multi-layered security platform that acts as an invisible shield for the entire ecosystem of Samsung devices, with Knox Vault[5] and Knox Matrix[6] being key innovations within that platform.

Think of Knox Vault as a physical, safe built directly into the hardware of our devices. This is where the most sensitive data like cryptographic keys and digital certificates is stored, completely isolated from the main system. Across our screen-equipped home appliances, we’ve also integrated the Passkey[7] feature – a digital credential that allows users to log in to home appliance apps and websites[8] using biometrics such as fingerprints.

Connectivity within the Samsung ecosystem likewise helps to safeguard against threats when they go undetected. Samsung’s Knox Matrix creates a trusted, self-protecting network that turns a smart home into a “smart shield,” where more connected devices mean stronger overall security. The Trust Chain in particular — which is a part of Knox Matrix — is managed on a private blockchain, enabling devices to intelligently monitor each other for threats and isolates any compromised element to protect the rest of the ecosystem.

Other features like Knox Matrix Credential Sync secures user information through end-to-end encryption as it moves between devices, while a Cross Platform SDK ensures consistent security standards across different operating systems like Android, Tizen, and Windows. This allows users to safely and conveniently enjoy a hyper-connected experience, knowing their devices are working together to stay secure.

The vision of a secure, hyper-connected home is already being realized in the region. In Malaysia, for instance, Samsung has partnered with property developer Gamuda Land to set up a Samsung Bespoke AI home show unit at The Camellia[9], showcasing how a comprehensive, AI-integrated ecosystem of appliances can work together seamlessly on the SmartThings platform, while protected with Samsung Knox so that homeowners can enjoy the convenience of intelligent living with peace of mind.

Earning Consumers Trust Through a Legacy of Action

Our commitment to security is not a recent reaction to market trends, but a long-standing promise to our customers. Samsung is a pioneer in digital security, leveraging our global expertise from the highly secure mobile industry and applying it across our entire product portfolio.

Our commitment is validated by leading independent organizations. For example, Samsung was the first in the home appliance industry to be verified at the highest level “Diamond” under the UL Solutions Marketing Claim Verification IoT Security Rating Program for our Bespoke AI Refrigerators with AI Family Hub[10] in 2024, with many more meeting international standards for software updates, data encryption and more. Additionally, our Bespoke Jet Bot Combo AI was the first robot vacuum of its kind to earn the “Privacy by Design” certification from the Korea Internet & Security Agency (KISA).

As AI and connectivity make our homes more intuitive and helpful, the foundation of trust becomes more critical. Our goal is to deliver a smart home experience that is as secure as it is seamless.

To ensure this trust endures, we are already preparing for future threats. Samsung is actively researching Post-Quantum Cryptography (PQC)[11], developing new security solutions to ensure our devices remain secure against the quantum computing threats of tomorrow, safeguarding our products over their long lifecycles.

While our customers focus on locking their front door, they can have absolute confidence that Samsung is tirelessly securing every digital one. Our vision is clear: it’s not just about smarter living; it’s about safer living.

For more information, please visit: https://news.samsung.com/my

[1] What do Aussie Consumers consider when looking to purchase consumer electronics? – YouGov

[2] Data privacy: how concerned are consumers in APAC – and does it affect the devices they buy? – YouGov

[3] YouGov Report: Consumer electronics: Safety and sustainability

[4] Survey: Global Consumers Prioritize Personalization and Security in AI Home Appliances – Samsung Global Newsroom

[5] Currently applied to Bespoke AI Jet Bot Steam Ultra and appliances with 7-inch or 9-inch AI Home, and AI Family Hub screen launching in 2025, except Bespoke AI Oven.

[6] Currently applied to all Wi-Fi enabled appliances launching in 2025 and planned to be expanded to chosen models that launched in 2024 from September 2025.

[7] Currently applied to appliances with 7-inch or 9-inch AI Home, and AI Family Hub screen launching in 2025, except Bespoke AI Oven.

[8] Feature is available on websites that support the international Fast Identity Online (FIDO) standard.

[9] Samsung Showcases Bespoke AI Home In Collaboration with Gamuda Land – Samsung Newsroom Malaysia

[10] RF**DB99****, RF**DB95****, RF**DG9H****, available in North and South America, Europe, Middle East, Southeast Asia, India, Australia, Korea

[11] Currently applied to appliances with 7-inch or 9-inch AI Home, and AI Family Hub screen launching in 2025, except Bespoke AI Oven.