Personalization is a key driver of interest among consumers looking to own a premium smartphone. In particular, 85% of these consumers are likely to stay with a mobile brand that offers a wide range of personalized options[1]. The preference for personalized options is important not only for exterior personalization such as phone accessories and phone colors, but extend also into software aspects such as app icons, widgets and home screen appearances.

To better engage and create resonance with Millennials and Gen Zs in SEAO, Samsung empowers users around the region to personalize their Samsung Galaxy devices to reflect their personalities and unique identities – from colors to accessories, or cover screen to user interface (UI), for products ranging from the Flip5 and Fold5 to the Watch6 and Buds2. With One UI 5 and Good Lock, an app which allows customization of the lockscreen, keyboard, navigation bar and more, users now more than ever have wider options for personalizing their Galaxy devices inside out. The Samsung x You campaign is a culmination of the company’s efforts in offering innovative and unique products and experiences that celebrate our users and their individuality.

“At Samsung, we have long been believers of empowering our users to embrace who they truly are and express themselves through our efforts in innovation and design. Through our bespoke services and offerings, our users have the option to personalize their devices’ look and feel to how they want it to be. This customization extends to the functional aspects as well through software innovation, bringing out the fun and experiential aspects of the user experience tailored to individual needs,” said Sangho Jo, President and CEO of Samsung Electronics, Southeast Asia and Oceania.

He further adds, “The Samsung x You campaign is a natural culmination of our efforts thus far, as part of our ongoing commitment to further solidify Samsung as a driver of personalization in this industry, starting first with our Galaxy devices such as our latest foldables and wearables, and eventually the rest of our product offerings. We are excited for consumers to see and experience our increased focus on personalization in our storefronts and online stores, and through the Samsung x You campaign, be inspired to show the world their unique personalities and find the communities that matter to them.”

Samsung x You Across Southeast Asia and Oceania

Samsung x You will be progressively rolled out across all markets in the Southeast Asia and Oceania region, including Australia, Indonesia, Malaysia, New Zealand, the Philippines, Singapore, Thailand, and Vietnam. Consumers can expect a series of hyperlocal campaigns ranging from collaborations with local artists and brands that exemplify the expressions of community pride and belonging, customized accessories that leverage local elements and culture, curated user experiences such as pop-ups for the latest Galaxy devices, as well as in-store Bespoke Studio experiences that let users sticker their favorite products, as well as to purchase Samsung Galaxy devices personalized to suit their unique styles.

The Samsung x You campaign will also see the launch of exclusive The Breakfast Café Accessories Collection in the SEAO region, which features new Samsung original designs. Inspired by the shared love for food in the region, as well as the popular appeal of café hopping and brunch dates among the Millennials and Gen Zs, Samsung has also collaborated with four cult-favorite brands regionally – COMMON GROUNDS, Hellu Coffee, OATSIDE and Ya Kun Kaya Toast – to bring to life breakfast-themed accessories that will transform the latest Galaxy devices into the ultimate brunch companion. These accessories include phone cases, GripToks, Buds Cases, keyrings and more, and will be up for grabs across all markets in the SEAO region through social contests, giveaways and purchase redemptions[2].

Exclusive merchandise giveaways in Malaysia

Customers who purchase the Galaxy Z Flip5 at Samsung Experience Stores at The Gardens Mall from 17 – 19 November 2023 and Pavilion KL from 24 – 26 November 2023 can redeem The Breakfast Cafe accessories[3].

Join our Brunch Date Giveaway on Instagram from 1 – 15 Nov 2023. Those who submit the most creative posts will stand a chance to win a Bread Bundle, OATSIDE Bundle, or Coffee Bundle!

Write your most creative comment on the Brunch Date Giveaway contest posts from today until 15 Nov 2023 and stand a chance to win exclusive collaboration merchandise, Chuck’s Bundle[4], Dmeow Bundle[5], or PMC Bundle[6]! There’ll be 5x winners for each bundle.

To learn more about Samsung x You, please find your nearest Samsung Experience Store https://www.samsung.com/my/samsung-experience-store/locations/, or the Samsung Online Store https://www.samsung.com/my/samsung-x-you/

To buy the Galaxy Z Flip5 | Galaxy Z Fold5, go to:

• Galaxy Z Fold5: https://www.samsung.com/my/smartphones/galaxy-z-fold5/buy/
• Galaxy Z Flip5: https://www.samsung.com/my/smartphones/galaxy-z-flip5/buy/

[1] Based on internal research conducted by Samsung’s Southeast Asia and Oceania (SEAO) Consumer and Market Insights team in July 2023. Consumers, aged 18 and above, and who indicated that they were intending to purchase a premium mobile in the next six months were surveyed. A total of 1,246 respondents were surveyed from the following markets: Singapore (309 respondents), Indonesia (318 respondents), Thailand (305 respondents) and Vietnam (314 respondents).

[2] Hellu Coffee collaboration accessories are available in Australia, Indonesia, Malaysia, New Zealand, the Philippines, Singapore, Thailand, and Vietnam. Common Grounds, OATSIDE and Ya Kun Kaya Toast collaboration accessories are available in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.

[3] On a first come, first served basis. While stocks last. Terms and Conditions apply.

[4] One (1) Galaxy Z Flip5 Phone Case, one (1) compact mirror, and one (1) Lucky Lip.

[5] One (1) Galaxy Z Flip5 Phone Case, one (1) set of pop sockets.

[6] One (1) Galaxy Z Flip5 Phone Case and one (1) phone pouch.

The Samsung community includes a great many passionate power users inspired by the innovations that Samsung devices bring to the table, enhancing the experiences of users in their everyday work and play.

▲ Samsung Members Stars enjoying the exclusive swag from the Welcome Event.

“The Samsung Members platform is a community that inspires users to fully optimize their Samsung devices and services through the exchange of tips and tricks between members, on top of exclusive experiences, content, and benefits. Forming the bedrock and driving this diverse community are our Samsung Members Stars, who actively share their passions and unique experiences with the wider community, and we want to continue to empower them to do so,” said Sangho Jo, President & CEO of Samsung Electronics, Southeast Asia and Oceania.

Member Stars Spotlight

Here is a spotlight on some of the members who attended this year’s onboarding gathering.

▲ Calvin (@Jun4hong2) from Malaysia won the best team photo, taken with a Galaxy Z Flip5 billboard in Seoul, along with other Member Stars.

A master of content creation, Calvin has been a part of the Samsung Members Stars crew since 2022 and also visited Samsung Members Stars Connect in Seoul recently. As someone who enjoys mastering the art of new transition videos and photography, Calvin often makes beautiful videos encaspulating his memories on his Members Star journey and inspires all to further develop their passions with Samsung Galaxy devices. He recently won Best Unpacked Reporter for his video of his Galaxy Unpacked experience in Seoul as a Samsung Member Star.

Calvin describes the journey of connecting with Samsung Members around the world as a priceless and life-changing experience that he would not trade for anything else. To him, Samsung Members creates a cohesive space to share the excitement for upcoming Samsung devices and features.

▲ Rafsan Halim (@photosbyraffy) from Australia regularly shares photography tips on the Samsung Members platform.

Doctor, traveler, photographer extraordinaire, Rafsan or Raffy, specializes in using his Galaxy S23 Ultra to capture beautiful slice of life shots in Australia and on his travels, which create a beautiful visual spread on Instagram (@photosbyraffy). In his spare time, Raffy also creates YouTube Videos and runs a podcast called “randInt with Raffy & Chandra”.

His most enjoyable part of the Members Stars program thus far was visiting the Galaxy Experience Space in Singapore which gave him the chance to build close relationships with fellow Members Stars across Southeast Asia & Oceania.

On the Samsung Members platform, you’ll often see posts from him detailing a step-by-step guide to capturing stunning images using the Expert RAW app, tips on hyperlapse photography, as well as exploring the various Camera modes on the Galaxy S23 Ultra.

▲ Timmy (@TimmyRose) from the Philippines actively shares tips on using Samsung Galaxy devices to create the best selfies, on the Samsung Members platform.

A Samsung fan since 2004, Timmy is a supermom who enjoys connecting various Samsung devices at home via the SmartThings app, taking care of her family with increased accessibility and convenience.

Recently named Samsung Member Star for the month of June, Timmy is an active contributor on the Samsung Members platform, constantly starting conversations around new features on Samsung’s visual displays and other reasons why she loves Samsung devices.

Catch All the Action as a Samsung Members Star

The action never stops for Samsung Members Stars as every year is packed with the full Samsung experience, such as online regional workshops on mastering mobile photography with Samsung’s Expert RAW app.

▲ Members Stars at 29Rooms with Sangho Jo, President and CEO of Samsung Electronics, Southeast Asia & Oceania.

In-person events are the perfect opportunity for Members Stars deep dive into the Samsung ecosystem and connect with this amazing Samsung Members community.

At the start of 2023, we welcomed our region’s Members Stars like Rafsan at the Galaxy Experience Space in Singapore. Aside from witnessing the unveiling of the new Galaxy S23 series, Members Stars were also treated to immersive experiences included a guided Nightography tour along Singapore’s boat quay and an exclusive visit to the instagrammable funhouse, 29Rooms.

In May, Calvin and several Members Stars from SEAO were specially invited to a three-day trip to the Samsung Innovation Museum and Samsung Digital City in Suwon, for a behind-the-scenes look at Samsung’s headquarters, and development and testing processes. They also connected with Members Stars from across the world through talks, workshops, and challenges.

▲ Southeast Asia & Oceania Members Stars gathering at their local events

For the year ahead, Members Stars can look forward to being the first to experience exclusive events. From Lunch & Learns held in the Philippines, to photography walks in Indonesia, dedicated Members teams in SEAO are committed to helping this remarkable community grow closer and forge unforgettable experiences.

Join the Samsung Members Crew Today!

Passionate about Samsung’s devices and looking to meet like-minded people? Samsung Members is the perfect, peer-led space, where you can share your unique experiences, knowledge, insights, and connect over common passions.

Wait no more, share your love for all things Samsung, here on Samsung Members today!