Samsung Electronics Co., Ltd. today announced that it has supplied more than 6,000 hospitality TVs and Smart Signage displays to Royal Caribbean`s Star of the Seas, the world’s best family vacation. The installation spans guest cabins, crew quarters and public areas — including lounges and theaters. This collaboration marks the latest milestone in a longstanding partnership, with Samsung serving as Royal Caribbean’s official display technology provider across the vacation brand`s fleet over 21 years.

Completing its maiden voyage from Port Canaveral, Florida, in August 2025, Star of the Seas is the second ship in Royal Caribbean’s Icon-class series of cruise ships.

Samsung Hospitality TVs and Smart Signage Provide a New Standard of Onboard Experiences

Designed specifically for commercial environments, Samsung’s Crystal UHD Hospitality TVs (HBU8000 model) have been installed in guest cabins aboard Star of the Seas. Through Samsung’s Dynamic Crystal Color technology — which is capable of displaying over one billion colors — the TVs deliver 4K UHD resolution and lifelike, accurate color, ensuring that each guest enjoys clear, vibrant picture quality and an engaging viewing experience throughout their voyage. Each in-room TV also serves as a central information hub that shares a welcome message personalized for each guest, daily activity schedules, destination information and weather and emergency updates, while also offering the ability to revisit onboard programs and announcements at the user’s convenience.

The ultra-slim UHD Smart Signage QMC series is also featured onboard, providing high-resolution content in public areas while maximizing space efficiency.

Two Decades of Collaboration Anchored by Innovation

Since 2004, Samsung has supplied more than 200,000 hospitality TVs and Smart Signage displays across 28 ships in Royal Caribbean’s global fleet. This includes over 6,000 displays for Icon of the Seas — sister ship to Star of the Seas — which set sail in 2024. Backed by 17 consecutive years as the global leader of the commercial display market,[1] Samsung continues to lead the industry in delivering reliable, feature-rich displays tailored for hospitality environments.

“What we’ve achieved with Royal Caribbean over the past 20 years is a testament to our shared commitment to innovation and delivering world-class experiences to guests,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “As demand for richer entertainment experiences rise, we’re proud to deliver our most dynamic commercial displays to Star of the Seas and look forward to expanding our collaboration in the years ahead.”

Samsung Expands Display Innovation for Compact Hospitality Spaces

Building on its established leadership in cruise and hospitality display solutions, Samsung has introduced the HF8000F model, a 24-inch hospitality TV developed for compact spaces such as crew cabins, hospitals and hotel rooms. As demand grows for smaller displays that can fit multi-occupancy rooms or space-constrained environments, the HF8000F provides a streamlined option with many of the capabilities of Samsung’s 2025 hospitality lineup, including Google Cast, Apple AirPlay, LYNK Cloud for remote display management, Samsung Knox, Samsung TV Plus and Smart Hub. The HF8000F is now available in multiple regions including the U.S., Canada, Australia and Singapore.

For more on Samsung’s hospitality display solutions, visit https://www.samsung.com/my/business/commercial-tvs/.

[1] Source: Omdia Q3 2025 Public Display Report.

As car buyers increasingly move between online research and in-person visits, the partnership aims to create a seamless and connected customer journey by transforming traditional dealerships into dynamic, digitally enhanced environments.

“The trend of digitalizing car dealerships is accelerating globally, and digital signage is playing a key role in that shift,” said Hoon Chung, Executive Vice President and Head of Enterprise Business team, Visual Display (VD) Business at Samsung Electronics. “Through our partnership with Toyota Motor, we’re proud to deliver innovative solutions that amplify the car-buying process for customers worldwide. We’re also committed to developing differentiated technologies tailored to the needs of globally diverse markets.”

Enhancing the Toyota Dealership Experience

Samsung has already deployed approximately 23,000 Smart Signage displays in Toyota dealerships across Europe, the Middle East and the Commonwealth of Independent States (CIS), marking one of the company’s most comprehensive commercial signage projects to date.

A range of Samsung touchscreens and indoor LED displays are installed across key areas of Toyota’s digital dealerships, including reception, consultation booths, vehicle display zones and customer lounges. These products include the QMC Series, a 4K UHD display lineup ranging from 43 to 98 inches, featuring a non-glare panel, uniform bezels for seamless portrait or landscape use, and EPEAT[1] Silver certification for environmental performance.

Toyota digital dealership customers can browse vehicle models, view product specifications and explore available offers directly through Samsung Smart Signage displays. Touch-enabled interfaces allow for real-time customization, helping visitors build their ideal vehicle configuration on screen. These digital tools support a more interactive and efficient shopping experience, enabling staff to shift their focus from routine product explanations to more personalized customer conversations.

Remote Management with Enterprise-Grade Security

All digital dealership displays are supported by MagicINFO, Samsung’s all-in-one remote device management solution, which enables Toyota teams to monitor screen performance and troubleshoot issues across its display network from a centralized dashboard. This setup helps control hardware, minimize downtime and ensure consistent display operation without the need for on-site support.

Built with enterprise-grade safeguards, MagicINFO is certified under ISO/IEC 27001:2022 and ISO/IEC 27701:2019 by the British Standards Institution (BSI),[2] underscoring Samsung’s commitment to secure and privacy-focused digital signage management.

“Bringing Samsung’s digital signage into our dealerships has added real value at every point of the customer journey,” said Dirk Christiaens, Business Transformation and Brand Experience Manager at Toyota Motor Europe. “There are multiple stages to the car-buying journey, and we must communicate the right information at the right time to deliver a great customer experience. The ability to remotely manage our displays in real time through MagicINFO has greatly increased customer engagement across our digital dealerships.”

According to a recent report from Omdia, the global digital signage market is projected to reach $12.6 billion by 2029. In Q2 2025, Samsung achieved a record-high 38.8% global market share by volume, maintaining its position as the world’s leading commercial display provider for 17 consecutive years.[3]

For more information, visit: https://www.samsung.com/my/business/led-signage/ 

About Toyota Motor

Toyota Motor works to develop and manufacture innovative, safe and high-quality products and services that create happiness by providing mobility for all. We believe that true achievement comes from supporting our customers, partners, employees, and the communities in which we operate. Since our founding over 80 years ago in 1937, we have applied our Guiding Principles in pursuit of a safer, greener and more inclusive society. Today, as we transform into a mobility company developing technologies of electrification, intelligence and diversification, we also remain true to our Guiding Principles and many of the United Nations’ Sustainable Development Goals to help realize an ever-better world, where everyone is free to move. https://global.toyota/en/

[1] The US Environmental Protection Agency’s Electronic Product Environmental Assessment Tool.

[2] These globally recognized standards verify that MagicINFO meets rigorous requirements for managing information securely, mitigating risks of unauthorized access, and safeguarding personal data across its digital signage content management systems (CMSs).

[3] Consumer TVs are excluded. Source: Omdia Q2 2025 Public Display Report.

Samsung Electronics welcomed guests with a striking 462” The Wall media facade at the entrance to its booth — while inside, the company showcased its energy-efficient Color E-Paper display alongside AI-powered upgrades to the SmartThings Pro platform. The supersized 115” 4K Smart Signage display captivated visitors with its immersive visuals as well.

Samsung Newsroom explored the booth firsthand and captured these innovations leading the future of commercial displays.

▲ Visitors marvel at The Wall’s stunning visuals powered by MICRO LED technology.

▲ (From left) Hoon Chung, Executive Vice President; SW Yong, President and Head of Visual Display (VD) Business; and Seong Cho, Executive Vice President of Europe Office, from Samsung Electronics admire The Wall.

▲ The ultra-low power Samsung Color E-Paper boasts a slim, lightweight design.

▲ Visitors examine Samsung VXT, a comprehensive cloud-based content management solution (CMS) platform.

▲ Visitors crowd around the SmartThings Pro wall to see how the B2B management platform has expanded to include enterprise-grade IoT devices.

▲ Visitors interact with the Google Cast feature newly added to Samsung’s 2025 hotel TV lineup.

▲ SW Yong, President and Head of Visual Display (VD) Business at Samsung Electronics, tries out the 2025 Interactive Display equipped with Samsung AI Assistant.

▲ The 115” (16:9) 4K Smart Signage display boasts an ultra-large screen optimized for office spaces, retail stores and other business environments.

▲ A visitor observes the 105” (21:9) 5K Smart Signage display‘s various innovative features that make it the perfect option for video conferences.

To learn more, please visit: https://www.samsung.com/my/business/

InfoComm 2019 was held from June 12 to 14 in Orlando, Florida. Those attending not only received an overview of recent trends in the global display industry, but they were also able to experience the latest innovations in display technology firsthand.

During the event, Samsung introduced various usage scenarios that demonstrated how digital signage could be installed in a variety of environments, ranging from classrooms to retail and offices. Here, to wrap up the 10 Years of Signage Innovation series, we’ll take a look at exciting new possibilities for display technology – some of which are already part of our daily lives.

Three ‘Hot Spots’ at InfoComm 2019

The corner of Samsung’s InfoComm 2019 booth that showcased The Wall Luxury transformed the event space into a movie theater. A modular display based on Micro LED technology, The Wall Luxury transcends the limitations of conventional displays in terms of size, screen ratio and resolution; measures only 29.9mm thick; and features a bezel-less design that allows it to seamlessly merge into the wall and the living room.

When the screen is off, it displays media arts or virtual wallpapers that transform The Wall Luxury into an art piece. As one attendee shared, “Pixels are invisible to the eye even when seen from up close.” Attendees also expressed excitement for the impending surge in demand for luxury home cinema products.

Have you ever wished that a detailed product description would pop up in the background automatically, without requiring you to call for assistance? Samsung MagicINFO 7 is an all-in-one system that manages advertising content on digital signage so consumers can view product information right away.

A new AI-based algorithm enables the system to display the right advertisement at the right time through customization. So for example, when shopping, if you pick up a certain cosmetic product from the shelf, the system will recognize the sensor under the product and instantly display the product information (as seen in the image above). As the system is based on the big data that includes shopping patterns of store visitors and their moving routes, there will be a countless number of scenarios for the system to use.

In meetings, where opinions are shared and decisions are made, easy and efficient communication between participants is crucial. Samsung’s new Flip 65” streamlines these situations by offering users a 65-inch touchscreen with a fast response speed. Visitors who tested out the display remarked on how impressed they were by its ability to recreate the effects of brush strokes. Not only that, the product also features a No Gap Wall Mount that allows it to be easily fixed to a meeting room wall so offices can utilize their space more efficiently.

When Advanced Technologies Enter Our Lives

Such advanced display technologies will completely change many aspects of our lives. What we have only seen in science-fiction movies is gradually becoming reality. Transformations in the office, classroom and restaurants – places where people spend a lot of their time – show us how far we have come in terms of display technology advancements.

Here we see a group meeting at a global company in which two teams from the company’s San Jose and Seoul offices are video conferencing using Cisco’s Webex Room Kit.1 The display’s 4K resolution allows the participants to clearly see the letters on the screen so they can properly discuss the design.

*Sample image

Technological innovations have changed how we work. People have become more inclined to work from home or hold remote meetings, and employ other forms of work that transcend limitations in time and space to make the work process more productive. Samsung’s SMART Signage Solution reflects this trend, and is helping to create ‘smart offices’ in partnership with Cisco.

Thanks to Samsung SMART signage and Cisco’s Webex Room Kit solution, which helps meeting participants in different locations feel as if they’re in the same room, consumers will be able to create virtual meeting rooms without any hassle.

In a middle school math class, a teacher takes advantage of visual aids with complex tables and graphs using Samsung’s Flip. The display helps the teacher conduct a collaborative class, rather than a one-sided lecture, by enabling him to pull up digital textbook files to solve problems with students. Everything written on the screen during class is sent to the students via email, so they don’t have to worry about writing everything down for future reference.

*Sample image

Samsung replaced the blackboard with the introduction of the Flip in order to create a new type of learning environment. One that connects the classroom to new information in real time, and keeps students interested by helping teachers prepare a variety of class materials. This ‘live blackboard’ will help teachers foster a lively class environment that encourages students’ creativity.

For someone whose favorite lunch is a cheeseburger from the place down the street from her office, the trip to the burger joint becomes a daily routine. She’s there today too, as usual. Because she visits every day at around the same time, her favorite set automatically pops up on the kiosk when she is ready to order. When she is ready to pay for her food, the coupon stamps she gathered during the past week pop up as well, automatically applying a discount to her bill.

*Sample image

The role of digital signage in shopping will also expand to the point that it will act as an ‘AI secretary’ that customizes the shopping experience for each customer. In the past, displays were a one-way communication method that offered information to the audience. Now, they deliver customized information according to customers’ behaviors and preferences. Scenarios that cater to the needs of both customers and retailers can be shown on the display, such as an automated message announcing a 20 percent discount when a fruit stall wants to sell off excess inventory.

“We will provide more advanced forms of communication by implementing touch functionality and sensors, as well as a display content management system and analysis function,” said Kay Hwangbo, Signage Products Product Planner at Samsung Electronics’ Visual Display Business.

A Display that Transcends Limitations

We may not have noticed each and every change, but digital signage is now deeply immersed in our lives, connecting different parts of it together <See 10 Years of Signage Innovation: Episode ①>. For the last 10 years, Samsung Electronics has continuously pushed technological boundaries and maintained its leadership of signage innovation <See 10 Years of Signage Innovation: Episode ②>.

Going forward, Samsung will continue to lead the industry with innovative digital signage solutions. The focus will be about thinking outside of the conventional notion that signage is a one-sided advertisement that feeds information to the audience. The first step is to advance interactive communication that thoroughly analyzes customers’ interests, needs and behaviors.

“The industrial display business boasts huge growth potential,” said Seog-gi Kim, Executive Vice President of Samsung Electronics’ Visual Display Business. “The industry will become a broader B2B business that covers everything from display hardware to software, solutions, consulting, content development, remastering and more.”

¹ Webex Room Kit is a collaboration tool that enables remote meetings and content sharing.

Samsung Electronics today announced that it has recently finished implementing its SMART Signage at the new Istanbul Airport, which will be the world’s largest airport once fully-completed, serving 200 million passengers annually. It will host 2,000 arriving and departing aircrafts, with flights to 350 destinations.

This project includes nearly 700 Samsung SMART LCD and LED Signage, including LED displays covering a total of 1,012 square meters. The total surface area of the LED displays is equivalent to that of 2.5 basketball courts. Thanks to the advanced technical service and logistics capabilities of Samsung, the project was successfully completed by a technical team of 28 in only 45 days with the help of B.T. Global, specialized in digital signage, security, data storage and IT services.

The new Istanbul Airport aims to be the biggest international airport in the world, covering 76.5 million square meters. The first phase of the Istanbul Airport opened on October 29, 2018, the 95th anniversary of the Turkish Republic. The airport’s main terminal building, a 1.4 million square meter space under one roof, is where Samsung led the digitalization project that took place through the installation of digital signage technology. Media Port Istanbul, the operator of the Istanbul Airport Digital Advertisement, entrusted Samsung to provide the digital signages inside the airport and highlighted the importance of integrating cutting-edge technology systems with elegant design of displays.

Samsung’s eye-catching LED signage will welcome visitors who enter Istanbul Airport with two giant 193-sqm LED screens at the international departure gate near the hotel area and the front office. Passengers will also encounter Samsung LED signage from arrival halls and baggage claim areas to check-in areas, passport control and lounges.

“We are proud to participate in one of the most significant projects in Turkey’s history and a great achievement in global aviation,” said Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “Samsung SMART Signage not only guarantees excellent colors and picture quality to capture visitors’ eyes, but its durable, IP5x-validated design ensures 24/7 continuous content delivery regardless of environmental factors, including dust, dirt and lighting exposure.”

“Samsung’s brand reliability as a global display business leader was one of the most important considerations when determining who would manage this important project since it had to be executed with precision in such a short period of time,” said Kadri Samsunlu, Chief Executive Officer of Istanbul Grand Airport (IGA). “We appreciate the quality of Samsung’s cutting-edge technology together with Media Port Istanbul’s market experience for our new Istanbul Airport to take one step further to grow as a major travel hub.”