Samsung Electronics Co., Ltd. announced that its Micro RGB TV (R95H model) has received both the Safety for Eyes and Circadian Rhythm Display (CRD) certifications from Verband Deutscher Elektrotechniker (VDE), a leading global testing institute based in Germany. 

Derived from VDE’s broader EyeCare Circadian certification, these certifications adopt a more refined evaluation framework, independently verifying eye safety and circadian rhythm support for a more rigorous assessment of display performance. This shift provides consumers with a more comprehensive assurance of comfortable viewing experiences. 

Specifically, the Safety for Eyes certification evaluates display safety for prolonged viewing by analyzing light emissions from digital devices, with a particular focus on blue light and its impact on eye health. Meanwhile, the CRD certification examines how well a display supports the user’s biological clock. It measures the display’s ability to mimic natural light by adjusting color temperature and brightness based on time of day, while also reducing blue light in the evening to prevent melatonin suppression — supporting natural circadian rhythm and visual comfort. 

Samsung’s Micro RGB meets the rigorous standards set by both certifications, demonstrating its commitment to eye safety and comfort. The display’s advanced Micro RGB LED architecture is especially noteworthy in that it finely adjusts brightness and color to create optimal viewing conditions at any time of day. 

Having secured Safety for Eyes certification for its 2026 TV lineup and CRD for premium models, Samsung is now expanding CRD certification to a broader range of products. 

“Micro RGB TV is setting a new standard in the premium TV market by being verified for both eye safety and circadian rhythm support,” said Taeyong Son, Executive Vice President of the Visual Display Business at Samsung Electronics. “We will continue to deliver display technologies that consider our users’ viewing environments and enhance their lifestyles.” 

Samsung Electronics Co., Ltd. announced that its 2025 OLED TV (S95F model) has been officially certified as a Real Black display by the Verband der Elektrotechnik (VDE), a leading electrical engineering certification institute in Germany.[1] By meeting the required standards to be genuinely considered Real Black, Samsung has proven that its OLED technology delivers a true black viewing experience.

The certification validates the OLED display’s crisp, reflection-free images with near-perfect blacks measured below 0.005 nits in dark environments, as well as black accuracy in sunlit rooms and even under direct sunlight. The result is crystal-clear visuals with rich, deep blacks in their truest form.

“Earning VDE’s Real Black certification is proof of our commitment to taking OLED technology to new heights,” said Hoon Seol, Vice President and Head of CE Division at Samsung Electronics Germany. “We look forward to bringing more customers the opportunity to experience world-class picture quality with the deepest blacks and color clarity.”

“VDE’s ‘Real Black’ certification is awarded only to displays that excel in our most demanding evaluations,” said Ansgar Hinz, the Chairman and CEO of VDE. “Samsung’s OLED stood out for its ability to maintain rich, accurate blacks across a wide range of lighting environments — from home theaters to brightly lit living rooms. This achievement reflects both technological excellence and a commitment to delivering consistent picture quality in real-world conditions.”

Meeting the Highest Standard for Real Black Validation

The flagship OLED TV series comes equipped with Samsung’s advanced Glare-Free 2.0. VDE’s certification affirms the exceptional performance of this proprietary technology, which preserves the depth and details of the OLED display’s black levels by minimizing reflections.

To earn this certification, Samsung’s OLED S95F series was evaluated on how “truly black” the display appears under various viewing conditions, with performance assessed through three rigorous tests:

• Ambient light impact in bright rooms: The display was evaluated for the level of distraction caused by light reflections for viewers while watching TV.[2]
• Black levels in dark settings: In a dark room test, the display’s black level performance was measured to ensure it met the standard of 0.005 nits or less.[3]
• Surface gloss level: Screen surface reflections were measured to determine the amount of glare of Samsung’s Glare-Free Technology.[4]

Exceptional Color for Gaming and Entertainment 

The Real Black-certified OLED series delivers exceptional color clarity and contrast that brings every detail to life, whether in fast-paced games or cinematic scenes. The advanced OLED Glare-Free technology enhances this experience by preserving rich colors and deep blacks in any lighting conditions so that viewers can enjoy stunning, true-to-life visuals no matter the content.

Samsung has led the global TV market for 19 consecutive years,[5] a position built on its leadership in premium displays and leading-edge innovations in viewing experiences. In addition to the VDE Real Black certification, Samsung’s 2025 OLED TV lineup is the first in the industry to be certified with AMD FreeSync Premium Pro and has recently been validated as NVIDIA G-SYNC compatible, ensuring seamless performance and smooth gameplay.

To learn more about Samsung OLED TVs, visit https://www.samsung.com/my/

[1] All sizes of the 4K OLED TV S95F series (55’’, 65’’, 77’’ and 83’’) have received certification.

[2] Greyscale discrimination AVG ΔE2000 ≤ 5 in a bright room with 500 Lx.

[3] Black level ≤ 0.005 nits in a dark room (based on ITU-R BT.2100-3 under VDE’s dark room conditions).

[4] Samsung OLED: ≤ 15 Gloss Unit(GU)(ex. Mirror: 100 GU)

[5] Omdia, Feb-2025 (Results are not an endorsement of Samsung).

Samsung Electronics Co., Ltd. announced today that its Neo QLED and Lifestyle TVs have been awarded EyeCare Circadian certification by Verband Deutscher Elektrotechniker (VDE), a leading electrical engineering certification institute in Germany. This achievement highlights Samsung’s commitment to developing technology that supports natural circadian rhythms, promoting well-being and visual comfort.

“This certification underscores our dedication to creating products that elevate the user experience by prioritizing eye comfort and reducing visual strain, all while delivering exceptional picture quality,” said Taeyong Son, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to drive innovations that anticipate and adapt to users’ evolving needs, offering both immersive entertainment and sustainable long-term comfort.”

The certification covers major models across the Neo QLED and Lifestyle lineups, including The Frame and The Serif. Six critical criteria are evaluated when determining when a product is fit for certification: Safety for Eyes, Gentle to the eyes, Flicker Level, Uniformity, Color Fidelity and Circadian Stimulus (CS) index — a framework designed to assess visual comfort and circadian rhythm alignment.

Central to Samsung’s achievement is EyeComfort Mode, which automatically adjusts luminance and color temperature based on time of day and ambient lighting conditions. By simulating natural light patterns, the mode reduces strain during daytime viewing and fosters a restful nighttime environment, aligning with the body’s natural rhythms.

This certification adds to a series of recognitions for Samsung TVs, highlighting their user-centric products and features. The Neo QLED series previously earned VDE’s Circadian Rhythm Display certification, while Samsung’s Lifestyle TVs received Glare-Free verification from Underwriters Laboratories (UL) for reducing visual strain. Additionally, for their exceptional color accuracy, Samsung TVs are Pantone Validated.

For more information, visit: www.samsung.com.my

To realize this vision of Calm Technology, Samsung has obtained the industry’s first Circadian Rhythm Display (CRD) certification from the German testing and certification agency Verband Deutscher Elektrotechniker (VDE). The certification was awarded to the Eye Comfort Mode feature of Samsung’s 2023 Neo QLED and Lifestyle TVs, The Frame, The Serif and The Sero.[1]

The concept of pairing circadian rhythm with display technologies might seem unusual. So what exactly inspired Samsung to pursue it, and what was the process like from planning through to development and certification? To learn more, Samsung Newsroom sat down with three professionals who made this recent CRD certification possible, Taehwan Cha of the Picture Quality Solution Lab, Gyuheon Lee of the Product Development Group and Beomkyun Rha of the Product Planning Group.

▲ (From left) Taehwan Cha of the Picture Quality Solution Lab, Gyuheon Lee of the Product Development Group and Beomkyun Rha of the Product Planning Group

The Unique Combination of Circadian Rhythm and Display Technology

The term “circadian” is derived from the Latin words “circa” (meaning “about”) and “diem” (meaning “day”). Human circadian rhythm can be described as the biological pattern of engaging in dynamic activities during the day and sleeping during the night as well as the secretion and inhibition of related hormones such as melatonin, cortisol and growth hormones that occur naturally according to this cycle.

“We were ultimately working to find a way to achieve the best picture quality while also guaranteeing viewing safety,” noted Rha of why Samsung initially started focusing on circadian rhythm. “The result was the creation of Eye Comfort Mode, a feature which automatically optimizes picture quality based on changes in circadian rhythm.”

One of the characteristics of Eye Comfort Mode is that it uses artificial intelligence (AI) to enable the most comfortable picture quality by automatically detecting changes in the viewing environment. Eye Comfort Mode adjusts the amount of blue light based on the local sunrise and sunset time as well as the surrounding lighting environment. By adjusting the screen’s luminance level and color, Eye Comfort Mode creates an effect similar to the different lighting styles that occur during daytime and nighttime, with lower luminance and color temperature aiding the user to sleep well.

“Since Eye Comfort Mode sets the picture quality based on the surrounding viewing environment, the user can enjoy good picture quality without any quality degradation, even with less blue light,” explained Rha. “When planning our approach to CRD, it was extremely important that we could control the amount of blue light being emitted without affecting the picture quality, so we engaged in constant research and discussion with the development team and picture quality team right from the planning stages.”

Eye Comfort Mode, the Secret To Picture Quality Optimization at All Hours of the Day

As Eye Comfort Mode operates based on localized information to recognize sunrise and sunset times, it has to be able to harness regional geographic information of where the TV is placed.

“The basic algorithm allows the TV to obtain and operate based on sunrise and sunset information from a regional weather application, which is identified based on the location information of the TV,” said Lee. “Thanks to this algorithm, users can watch TV with picture quality optimized to the changes in their circadian rhythms wherever they are in the world with Eye Comfort Mode.”

In addition to local sunrise and sunset times, the surrounding lighting environment is essential to optimizing picture quality for CRD purposes. Accordingly, the light sensor built into the TV measures the amount of external light. Then it determines how bright or dark the viewing environment is to optimize picture quality for the user automatically.

The CRD Certification, the Last Hurdle to Improving Reliability

▲ The 2023 Neo QLED TV is measured using a spectroradiometer, which measures a display’s luminance, chromaticity coordinates, spectrum and more.

Once a technology is out of the planning and development stages, the last step in the process is to cement the value of the technology through certification from an external agency. For their CRD technology, as with all others, the certification process began with establishing the relevant objective and standardized criteria.

Through an external collaboration project, Samsung discovered an index for circadian stimulus (CS) as defined by the U.S. Lighting Research Center. This CS index can quantitatively express the effect of Eye Comfort Mode in number form through association with a light source’s power to inhibit an individual’s melatonin secretion.

Following this discovery, Samsung then developed a test project in collaboration with an external research institute and proceeded to set up a certification with VDE in order to obtain the CRD certification.

To win the trust of our consumers, it is crucial that we can obtain certifications for our technologies from a credible agency,” explained Cha. “While ‘circadian rhythm’ may be a somewhat unfamiliar term, it was used even in the name of the certification to emphasize the intention and value add of the technology, which is to provide picture quality optimized based on circadian rhythm.”

Delivering the Ultimate Viewing Experience to Users

Despite being awarded the VDE certification, those working on the CRD technology are still determined to develop even more ways to bring users the best picture quality possible. “Since people have different picture quality preferences, my goal is to provide customizable picture quality based on personalized needs ultimately,” said Lee.

For Rha, too, the next step is rooted firmly in personalization. “Display technologies have advanced significantly in recent years, and I think we have reached a point where the industry possesses a similar approach across the board,” he explained. “Going forward, I want to focus on and develop consumer-friendly features specific to each user.”

Finally, for Cha, picture quality is a consideration that should be embedded in every aspect of development. “I always ask myself how I can create value in the TV features and performance technologies we design when working on external picture quality evaluation and certification,” he noted. “My goal is to embed such technologies and practices across all stages of our process, from product planning and development to the final stage of certification.”

Going forward, Samsung is constantly striving to provide the ultimate viewing experience that considers viewing safety. In addition to the CRD certification the company recently received, the company also received “Eye Care” certification from VDE and “Glare-Free” validation from UL last year, a testament to the ongoing innovation journey Samsung is pursuing.

Stay tuned to Samsung Newsroom for all the latest on the company’s leading TV and display products.

[1] Certified Models: 2023 Neo QLED Q70C and superior models.

Samsung Electronics announced that the 2021 Neo QLED became the first TV to receive certification for Gaming TV Performance from Verband Deutscher Elektrotechniker (VDE), a well-regarded electrical engineering certification institute in Germany.

Four models from the 2021 Neo QLED lineup (QN900, QN800, QN90, QN85) received the certification, a distinction given for ‘Low Input Lag’ and ‘HDR with brightness of higher than 1,000 nits.’ Each of the TVs went through a rigorous testing process, ultimately earning the certification for less than 10ms of input lag during every scene of gameplay. Input lag refers to the period of time from when an electrical signal is sent from the game pad to when it is displayed on the screen. A TV with lower input lag will provide gamers with a more immersive gaming experience.

In addition, Samsung’s Neo QLED also received the certification for HDR with brightness over 1,000 nits. FreeSync Premium Pro also adds to the HDR support, making bright scenes brighter and dark scenes darker to offer optimized contrast. HDR technology is often considered as one of the most important features among gamers.

Apart from low input lag and HDR support with brightness of higher than 1,000 nits, Samsung’s Neo QLED TVs also reflect a number of new and exciting gaming features.

Samsung’s Neo QLED TVs deliver more accurate details, deeper blacks and incredible color expression due to their 100% color volume and 12-bit backlight control. Wide Game View and Game Bar, both industry firsts, deliver a broader viewing experience with 21:9 and 32:9, and the ability to quickly check a variety of gaming information.

In addition, Samsung’s Neo QLED TVs deliver fast game motion at 120Hz with Motion Xcelerator Turbo+, even during gameplay with fixed UI. Sound has also been enhanced through AI-based surround-sound and object tracking sound (OTS+), delivering the ultimate immersive gaming experience.

Yonghoon Choi, Executive Vice President of the Visual Display Business at Samsung Electronics said, “An increasing number of gamers look for large screen displays with high-end picture quality when shopping for a TV, and Samsung continues to lead the TV-focused gaming experience.”

For more information on Samsung’s 2021 Neo QLED TV, please visit www.samsung.com

Both safety certification institutions, UL and VDE, tested the 65Q900T 8K model and 65Q90T 4K models – both of which emit the brightest light among Samsung’s 2020 QLED TV lineup – for their blue light, ultraviolet rays and infrared rays.

“While Samsung QLED TVs emit high luminance and brightness, our TVs are designed to protect the eyesight without losing the truly immersive viewing experience,” said Yong Hoon Choi, Executive Vice President of the Visual Display Business at Samsung Electronics. “We are pleased to be recognized by UL and VDE for these efforts and will continue to make the safety of our customers a top priority as we develop our products.”

For more information on Samsung’s QLED 8K and 4K TV lineup, please visit www.samsung.com.

The smartphone revolution transformed the way we see the world: offering access to communication, information and entertainment – all in the palm of our hands. At the center of this revolution lies the smartphone’s display.

From watching the latest blockbuster to snapping breathtaking pictures, the highest levels of brightness, color accuracy and contrast are crucial to delivering the best possible color expression and the optimal mobile experience. The Galaxy S10’s striking colors and beautiful display have garnered considerable media attention, and the device has been designated DisplayMate’s highest-ever “Excellent A+” grade. This outstanding visual experience begins with the Dynamic AMOLED display.

Brilliant (1200-nit) Brightness

No matter where you are, you can enjoy a clear and bright viewing experience with the Galaxy S10 line. The Dynamic AMOLED display ensures that you can check your messages or easily search for restaurant recommendations without having to find a shaded spot when you’re outside and on the go.

When it comes to displays, brightness is measured in terms of luminance – the amount of light per square unit that the display emits or reflects. With a peak luminance of 1200 nits (40 percent greater than the Galaxy S7), the Galaxy S10’s display allows users to enjoy bright, clear images even under direct sunlight, without having to shade the screen with their hand or turn their back to the sun.

The Galaxy S10 is the world’s first mobile display to support HDR10+¹ which optimizes content’s brightness levels to offer users truly immersive viewing experiences. The display is backed by the official HDR10+ logo certification, which was created after several months of discussion with related organizations and companies to expand the HDR10+ certification standard – a standard that had previously only applied to TVs – to mobile devices.

Utilizing its HDR10+ Dynamic Tone Mapping feature, the Galaxy S10 ensures that content like films and shows are depicted precisely as their creators intended. This allows the display to adjust brightness to every single scene, creating better shadow detail, and making light scenes lighter and dark scenes darker.

The Galaxy S10 opens the door for users to enjoy an ever-growing collection of HDR10+ mobile content. This includes the rich library of HDR10+ content that’s accessible via Amazon Prime – the collection which was previously only available on HDR10+-compatible TVs. The Galaxy S10’s camera also allows users to record their own HDR10+-quality content with true-to-life colors and brightness.

Ever-So-Accurate Colors (0.4 JNCD)

Years of innovation in display technology have led to new heights of color expression for smartphone displays.

This is especially noticeable when viewing photos. Have you ever received photos from your friends whose colors looked washed out when viewed on your smartphone’s screen? A lack of color reproduction could be to blame. When it comes to color reproduction, it doesn’t matter how well a photo is shot, nor how high-quality the camera may be. Rather, it all depends on the color reproduction capacity of the display.

Like Samsung’s QLED TVs, the Galaxy S10’s display has been certified by Verband Deutscher Elektrotechniker (VDE) to produce 100 percent color volume in the DCI-P3 color range. This means that just like Samsung’s latest TVs, the Galaxy S10 can be counted upon to deliver a viewing experience that’s second to none. While previous Galaxy devices’ AMOLED displays have supported a wide range of colors, the Galaxy S10’s display takes color reproduction to the next level, producing true-to-life colors at the highest brightness levels.

The Dynamic AMOLED display received a score of 0.4 from DisplayMate for their evaluation of its Just Noticeable Color Difference (JNCD)². This stunning level of color reproduction makes watching a movie or show on the Dynamic AMOLED display a cinematic experience. It also helps ensure that when shopping for clothes or other products online, the colors of the items that you see on your screen will closely match the colors of those items in real life.

A World-Class (2,000,000:1) Contrast Ratio

When watching a movie or playing video games, the deeper the contrast, the more immersive the visual experience. In fact, the ability to make out shadowy figures in the dark can mean the difference between life and death when you’re playing a first-person shooter game.

The Galaxy S10 line takes gaming and watching videos to the next level through the combination of an industry-best, VDE-certified 2,000,000:1 contrast ratio. The former opens the door for even more distinctive and accurate color gradation³, while the latter enables the display to produce exceptional detail and deeper contrast.

When gaming, greater contrast makes it that much easier to navigate dark settings and spot items and lurking enemies. When watching dark scenes in a film like the latest space-set thriller, the enhanced contrast allows even the most subtle of details to shine through.

“We innovate with displays to make the mobile experience more enjoyable and immersive,” said Kee-Hyon Park, a display R&D engineer in Samsung Electronics’ Mobile Communications Division. “That’s why we’ve enhanced every aspect of the Dynamic AMOLED display: to add brilliant, high-quality visuals to more aspects of daily life.”

¹ HDR10+ is a next-generation open standard for high dynamic range (HDR) video. The HDR10+ Logo License Program is the product of a joint venture established by Samsung Electronics, 20th Century Fox and Panasonic Corporation. HDR10+ logo certifications are evaluated by VTM Group, a certification/logo management services company based in the U.S.

² The Just Noticeable Color Difference (JNCD) measurement evaluates color accuracy based on the bare minimum color difference that the human eye can perceive. The closer a display’s JNCD score is to zero, the more accurate its colors are.

³ Accurate low-gradation color expression technology is not included in the Galaxy S10e.

* Images and videos included in this article have been simulated for illustrative purposes.

No matter how big the TV screen is, if it doesn’t have the necessary picture quality, users won’t be able to realize the power of the screen. That’s why large-sized TV has inevitably led to the increase in demand for Ultra High Definition (UHD). UHD is a 4K (3,840X2,160) picture quality, which is applied to TVs that measure over 65 inches. The technology is about to take yet another step up as 8K (7,680X4,320) TVs are ready to be commercialized.

But this is an era whereby even the number of pixels isn’t enough in isolation. To produce the best picture quality possible, it’s also important to consider the environment this content will be viewed in and the quality of the original content itself. The paradigm is shifting and it’s vital that all considerations are taken into account to produce an experience that everyone will enjoy.

UHD TV Beyond FHD TV

Worldwide UHD TV sales surpassed Full HD TV for the first time last year, according to market researcher IHS Markit. It is expected to ship more than 100 million units this year, which is about 45% of the total TV market. In 2022, the proportion of UHD TV is expected to reach 60%.

Samsung UHD 4K TV sales volume is also on the rise. Sales of Samsung UHD TVs in the fourth quarter of last year already exceeded 50% of the total Samsung TV units sold globally. In the first quarter of this year, Samsung UHD TV sales also increased by more than 35% compared to the same period last year.

What is the Standard for Ultra-High-Definition?

In the ultra-high-definition TV market era, standards for judging picture quality are further developing. For example, is a TV able to reproduce colors with real-life brightness, particularly when the normal TV viewing environment is brighter than many would expect? According to the DOE survey, consumers in the U.S. and Europe usually watch TV in a bright environment with an average home illuminance level of 79 lux. Can a TV react and provide an accurate picture in these, and other common viewing use cases?

Experts advise consumers to look beyond the high resolution to see the different factors that cause the difference in brightness, contrast, and content when consumers watch TV. The way consumers view TV and the way experts gauge a TV’s ability to deliver is much more sophisticated than it ever has been. The TV needs to be more versatile because it’s used to do more things. That means Samsung has to be stringent to make sure its QLED products perform not just according to the specifications but also according to real life usage.

Blacks and Colors Transformed

A new criterion for picture quality is color volume, which can measure minute color changes, three-dimensionally, according to varying degrees of brightness. Recently, Verband Deutscher Electrotechnischer (VDE), a well-regarded certification institution in Germany established in 1893, certified QLED TV for 100% color volume for two consecutive years, which is the world’s first and only time a TV has received such a distinction.

QLED TV, based on the metal quantum dot technology, can accurately represent detailed colors that can be hidden from dark or bright images. Brightness can be expressed up to 2,000 knits, which is 3 to 4 times that of conventional TVs, giving a more vivid look to scenes such as sunlight reflecting texture and white snowy landscapes.

Indeed, this year’s Samsung QLED TVs achieves the highest level of contrast ratio by improving the quality of blacks on-screen while maintaining brightness. To create an even more stunning contrast ratio, the TVs feature new Direct Full Array technology, which puts backlit LEDs behind the panel for precise brightness control. By making the LED blocks more than ten times the number of conventional TVs, the light can be adjusted individually to create a subtler difference in black colors. Moreover, it applies the black algorithm that perceives and precisely adjusts black colors, successfully delivering the original detail even in particularly dark scenes.

When watching a dark scene in a bright environment, the reflection of objects around the screen can cause discomfort. QLED TV solved this problem by using Anti-reflection technology. Even under daylight or bright lighting, an anti-reflective screen dramatically reduces glare, allowing one to be more immersed in images regardless of the surroundings.

Along with this, Samsung is also working to expand the ecosystem to upgrade HDR (High Dynamic Range) technology, which is an integral function of ultra-definition TV. Since last year, Samsung has been developing HDR10+, which is one step more advanced than HDR10, a standard for realizing HDR video. HDR10+ is a technology that shows optimal contrast ratio for each scene through ‘Dynamic Tone Mapping’ technique which applies different contrast to each scene. The company is expanding its HDR10+ content in cooperation with global companies such as Amazon, 20^th Century Fox, Panasonic and Warner Bros.

AI Upscaling the Content

High quality content is as important as the ultra-high definition TV specification.

Many of the most recognizable names in video content such as Netflix, YouTube and various cable companies already provide UHD content. However, due to the burden of production cost, consumers are not able to enjoy 4K UHD broadcasting content on TV unrestrictedly yet.

The problem here is that if low-quality content is shown on a big screen, the pixels are usually enlarged artificially, causing the picture to shake or lose clarity. Samsung Electronics has solved this problem by installing the ‘4K Q Engine’ based on semiconductor technology on its QLED TV.

‘4K Q Engine’ is a technology that upgrades SD (400,000 pixels) and FHD (2 million pixels) class image to 4K (8 million pixels) class. Based on artificial intelligence, it applies a 5-step algorithm (Image Signal Analysis ▷ Noise Reduction ▷ Improved 1st Detail ▷ 4K Upscaling ▷ Improved 2nd Detail) to improve image quality and express hidden details. In actual comparison, in the FHD image, the part where the light in the night view of the city is clearly separated by the ‘4K Q Engine’.

What’s more, 8K AI Technology will be introduced in the latter half of the year and will offer an even better picture and sound expression.

QLED TV’s dramatically improved picture quality this year has been widely praised by many media outlets including Tech Radar, What Hi-Fi, and AVS Forum. Trusted Reviews gave Samsung’s QLED the Highly Recommended mark and said: “The Samsung QE65Q9FN is the most impressive TV I’ve reviewed in years. It effectively combines the strong brightness and colour of Quantum Dot LED (QLED) with the deep blacks and almost the lighting precision of OLED. That’s a huge deal in a world where you generally choose one or the other.”

“As TVs gradually get larger in size and the competition for premium picture quality becomes fiercer, detailed and subtle image rendering performance is growing in importance,” said Doochan Eum, Vice President of Visual Display Business at Samsung Electronics. “With Samsung QLED TV’s enhanced brightness, contrast, content, we are continuing to provide consumers with a superb immersive viewing experience.”

Samsung Electronics Co., Ltd., today unveiled its spectacular new QLED TV line-up – the Q7, Q8 and Q9 – and the new Soundbar (MS650) at the 2017 Samsung Southeast Asia and Oceania Forum in Singapore, marking a new frontier in the home entertainment industry.

Samsung’s Best Picture Quality to Date

With picture quality remaining a top priority for consumers, especially as the average TV continues to increase in size, Samsung’s latest range of QLED TVs represent yet another leap forward.

The new line-up offers dramatically improved color performance, displaying DCI-P3 color space accurately and – in another first for Samsung – QLED TVs are able to reproduce 100 percent color volume. This means they can express all colors at any level of brightness with even the subtlest differences visible at the QLED’s peak luminance, between 1,500 and 2,000 nits.

Color volume represents how accurate color can be expressed at different levels of brightness. For example, a leaf can be perceived as different colors, from yellow-green to turquoise, depending on the brightness of light. The Samsung QLED TV can capture even the subtlest differences in color pertaining to brightness – something that is not easily depicted in the traditional 2D color space models.

This breakthrough is a result of Samsung’s adoption of a new metal alloy Quantum dot material, making it possible for the TV to express a significantly improved range of colors, with much greater detail compared to conventional TVs.

The new Quantum dots allow Samsung QLED TVs to express deeper blacks and rich detail regardless of how light or dark the scene is, or whether the content is being played in a brightly lit or dark room. Furthermore, the Samsung QLED TV can generate peak luminance as high as 1,500 to 2,000 nits without impacting its ability to deliver accurate and impeccable color. With its metal alloy Quantum dot, brightness will no longer be compromised to boost color performance, which is also maintained regardless of how wide the viewing angle may be.

Committed to Solving Consumer Pain Points

Samsung also highlighted the QLED TV’s new design features, aimed at resolving common consumer pain points such as cable clutter, thick wall mounts and an overload of devices sitting right under the TV. These new design features ensure that the focus remains on the content displayed on the TV screen and not its surroundings.

The improvements to design and usability in the QLED TV series include a single, transparent “Invisible Connection” cable, through which all of the peripheral devices can be gathered and connected to the TV.

The QLED TV series also features a “No Gap Wall-Mount”, which makes it quick and easy to affix the TV flush against the wall. Consumers who prefer not to mount their TVs on the wall can choose to display their QLED TVs on two new and stylish stands by Samsung. The “Samsung Studio Stand” resembles an easel with a painting, while the sleek “Samsung Gravity Stand”, when attached to the TV, resembles a contemporary sculpture.

Samsung’s Most-Enhanced Smart TV

This year, Samsung is focused on the continued evolution of its much-lauded Smart TV capabilities, offering consumers the simple, unified user experience that they desire for all of their entertainment content – wherever and whenever they want it. With the enhanced Samsung One Remote, consumers can control most connected TV devices from a single source with one device.

The “Smart Hub” interface has also been extended to smartphones through Samsung’s new and improved “Smart View” app, which now provides a comprehensive overview of all available content on the app’s home screen. With the improved “Smart View” app interface, consumers can use their mobile device to select and start their favorite live TV programs and video-on-demand services on their TV.

New Soundbar Delivers Incredible Sound with Less Room Clutter

The new MS650 Soundbar is Samsung’s first soundbar which embeds a subwoofer directly into the primary unit, ensuring that deep and detailed bass packed into one body. The MS650 delivers powerful home cinema sound on premium TVs, without the need for a separate sub-woofer.

Samsung audio has applied ‘Distortion Cancelling’ technology which reduces sound alterations by predicting the movement of internal speaker units in advance, and controlling the units to deliver the perfect sound. This effect works well on a woofer, which tends to output a powerful low-pitched sound with a movement bigger and more unpredictable than other speaker units. The ‘Distortion Cancelling’ algorithm can intelligently predict a woofer’s movement in advance, control it, and play more solid and stable sounds at a low pitch.

With the new MS650 Soundbar, connection with the TV is now easier than ever, with both units able to be powered on at the same time when connected to a designated cable. This eliminates the need for separate cables, removing overall clutter around the TV.

Samsung’s new wall-mount solution also introduces new options for Soundbars with a new user-friendly -shaped bracket that connects the TV directly to the Soundbar. The mounting of the Soundbar requires just one connection to install, preventing consumers from creating more than one hole in the wall.

Samsung Electronics today announced that its 2017 QLED TV, first unveiled at CES 2017, has received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent color volume. VDE provided verification for Samsung’s QLED TV based on the organization’s expertise in color volume testing. The verification is a mark of the QLED TV’s ability to provide a consistently high quality picture to viewers.

Color volume, which is the exacting standard of color expression, measures two elements of the TV with three-dimensional space – the color gamut and the brightness level. The color gamut looks at the largest amount of colors that can be displayed physically. The peak brightness represents the display’s maximum brightness level. The larger the color gamut and the higher the brightness, the bigger the color volume of the TV. The QLED TV’s expanded color volume results in more realistic, accurate and vibrant HDR images as the director or content producer intended, in both bright and dark scenes.

‘100 percent color volume’ presents color that can be expressed regardless of the different levels of brightness. For example, a leaf can be perceived as different colors, from yellowish green to turquoise, depending on the brightness of the light. The Samsung QLED TV can capture even the subtlest differences in color pertaining to brightness – something that is not easily depicted in traditional 2D color space – thus deliver the most true HDR picture quality as the director intended.

Generally, a TV’s color-rendering capabilities diminish as brightness levels go up, leading to color distortion on-screen. The Samsung QLED TV overcomes the trade-off between brightness level and color. With a peak brightness of 1,500 to 2,000nit, the QLED TV can express 100 percent color volume – a TV industry first.

Samsung’s QLED TV uses a new metal Quantum Dot material – making it possible for the TV to express a significantly improved range of color and peak brightness with much greater detail compared to conventional TVs. The new Quantum dots also allow the Samsung QLED TV to express deep blacks regardless of how light or dark the scene is, or whether the content is played in a brightly lit or dark room. Best of all, QLED delivers this level of performance no matter where the viewer is sitting, offering consistent color and quality from any viewing angle.

“The ‘100 percent color volume’ verification awarded to Samsung’s QLED TV signifies the excellence of our product and its revolutionary picture quality. As the global TV market leader for 11 consecutive years, we are thrilled to be leading the TV industry into a world of Quantum dot-powered displays featuring the best available picture quality,” said JongHee Han, Executive Vice President of the Visual Display Business at Samsung Electronics.