Embrace every possibility this summer with Galaxy AI. From April 1 to 30, enjoy exclusive deals on the Galaxy S25 Ultra, Galaxy S25, and Galaxy S25 FE  to make the most out of this sunny season. Catch this experience that is more intuitive to understanding your patterns—from your location to your daily behavior— Galaxy AI proactively anticipates your needs with natural, smarter responses. It is like having your travel buddy, keeping your plans on track, every fit on-point, and every memory stays as vivid as the moment it happened.

Summer Mode Unlocked with the Galaxy AI 

The perfect summer starts with the perfect look. Use Photo Assist to curate your aesthetic before heading out; snap a fit-check, and let Generative Edit seamlessly clean up the frame or move objects to match your vibe. From golden hour to midnight tides, Nightography Video ensures your beachside shots remain crisp, letting you own the night and keep the memories on loop, exactly how it felt. 

When you’re ready to explore, Gemini Live on the Galaxy S25 and S26 series helps you discover hidden gems and local eats completely hands-free. It’s about staying in the moment while keeping everything under control. Now Nudge acts as your proactive assistant, gently reminding you to re-apply SPF or alerting you to flight updates while you’re still enjoying the view. To wrap it all together, start each day with intention using Now Brief, which provides real-time insights on your sleep, weather, and schedule for a truly nice and slow morning.

Own Your Moment, Your Wellness and Security with Galaxy AI
From stadium concerts to beach parties, even at the farthest seat in the audience, there are truly #NoBadSeats when the story is in your hands. Autoframe and Super Steady on the Galaxy S26 Ultra bridge the gap to the stage, using Galaxy AI to intuitively reduce noise and smooth out movement for professional-grade footage every time.

Ensure that you have the energy for all the fun with Samsung Health. It leverages Galaxy AI to provide an Energy Score, letting you know whether to tackle a sunrise hike or enjoy a restorative “chill day” by the pool. For spontaneous inspiration, the Galaxy Z Fold7 and Z Flip7 feature Sketch to Image, turning simple doodles into summer art in seconds. When you’re out in the bustle, Audio Eraser keeps your voice the focus by stripping away background noise. And when it’s time to edit your travel dump in a crowded lounge, the first-ever Privacy Display on the Galaxy S26 series ensures your screen—and your memories remain for your eyes only. 

Samsung makes it easier with its exclusive Summer deals available from April 1 to April 30, 2026. Explore the Galaxy AI Experience with ₱5,000 Off the Galaxy S25 Ultra (256GB) plus 0% installment for up to 24 months, or bring home the Galaxy S25 (256GB) with ₱3,000 Off. It’s worth it with extra savings through our S25 FE LSV+ Token Promo, where you can upgrade to 512GB for free when you get the Galaxy S25 FE to ensure you never have to delete a single summer memory. You can also level up to the newest AI phone for less and get the GalaxyS26 Series with up to 45% off when you trade in your current phone.

From the cutting-edge Galaxy S25 and S26 Series to the ultimate Galaxy Z Fold7 and Z Flip7—your ultimate summer starts here. It’s time to own the season. With Galaxy AI, the best is yet to come this summer time. Visit news.samsung.com/ph for more information and updates

Terms and conditions apply. DTI Permit No. FTEB-252725 Series of 2026.

Galaxy S26 Ultra: Where Innovation Leads

Galaxy S26 Ultra brings together Samsung’s most advanced innovation in a single device — powerful performance, an industry-leading camera system, enhanced intuitive Galaxy AI and the world’s first mobile phone with a built-in Privacy Display.²

Privacy Display, which has drawn widespread praise since its unveiling, is a breakthrough in display technology that fundamentally changes how privacy can be protected on a phone at a pixel level. Designed for everyday situations, hardware and software are working as one to protect privacy without compromising everyday viewing experiences.

Built for all-day performance, Galaxy S26 Ultra delivers the most powerful performance on a Galaxy S series yet, powered by a customized mobile processor — Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy³ — with significant gains⁴ across the CPU, GPU and NPU to support faster, smoother experiences that keep up throughout the day.

Galaxy S26 Ultra also features Samsung’s most intuitive and user-friendly AI experience to date. Features like Now Nudge⁵ provide proactive and relevant context-aware suggestions, while Now Brief⁶ surfaces timely reminders for important events. A choice of agents⁷ also help users to complete tasks easier with a single button press or voice prompt.

Galaxy S26 Ultra builds on Samsung’s industry-leading camera system, seamlessly integrating capture, editing and sharing into one intuitive workflow. Nightography video⁸ keeps footage vibrant even in low light, and Super Steady,⁹ which comes with a new horizontal lock option for greater stability, even during dynamic movement. Editing is just as easy and straight forward. With the upgraded Photo Assist,¹⁰ users can refine images and express their creativity by simply describing what they want in their own words, while Creative Studio¹¹ empowers users to easily turn their ideas into polished visuals — from stickers and invitations to personalized wallpapers.

Galaxy Buds4 Series: Superior Hi-Fi Sound With Computationally Designed Fit

Users can enhance the capabilities of the Galaxy S26 with the new Galaxy Buds4 series which integrated Samsung’s most advanced audio and wearability innovations together in one seamless experience. The Galaxy Buds4 Pro and Buds4 deliver superior hi-fi audio and everyday wearability to achieve the best listening experience across the Galaxy Buds series to date. The Buds4 series establishes a new iconic blade design with an engraved pinch control¹² and ultra-sleek ergonomic fit, achieved by analyzing hundreds of millions of global ear data points and running over 10,000 simulations¹³ to optimize for all-day wearability and comfort. Powerful hardware and software innovations on the Buds4 Pro such as a wider woofer and an enhanced Adaptive Equalizer and Active Noise Cancellation¹⁴ produce rich full-spectrum sound true to the original recording. With the integration of several AI agents¹⁵ and intuitive hands-free controls, the Buds4 series becomes a natural companion to Galaxy S26, extending everyday experiences beyond the phone.

Starting March 11, the Galaxy S26 series is available¹⁶ through carriers, retailers and Samsung.com. The Galaxy S26 series features a unified design language across all models, with shared color options including Cobalt Violet, White, Black and Sky Blue alongside the Samsung.com-exclusive Pink Gold and Silver Shadow.

The Galaxy Buds4 series is available in two models — Galaxy Buds4 Pro and Buds4 — with distinct colorways including White and Black with a refined matte finish — as well as an online-exclusive Pink Gold for Buds4 Pro.

For added peace of mind, Samsung Care+¹⁷ offers comprehensive coverage that protects the devices’ value, including fast repairs for accidental damage, extended warranty and certified expert support available both at home and abroad.

Samsung Unpacked 24. Februar 2026

For more information about the Galaxy S26 series and Galaxy Buds4 series, please visit: Samsung Newsroom, SamsungMobilePress.com and Samsung.com

1. Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier. ︎
2. World’s first built-in privacy display on a smartphone. Must be enabled in settings. Privacy Display feature controls the screen’s viewing range to limit peripheral vision. Some changes in image quality may occur outside the viewing range. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information. ︎
3. Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. ︎
4. AP performance improvements shown compared to Galaxy S25 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications. ︎
5. Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts currently available with Samsung Messages and certain third-party messaging apps including Google Messages and Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed. ︎
6. Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. The description of photos provided by moments may not align with the user’s intent. Notifications must be switched on to be used as the recalled data. Recalled data available from supported app notifications, Messages, Gmail and Samsung Wallet and data collected from Gmail is only applicable if the user consents to Personal Data Intelligent’s Gmail read permission. Recalled data for reservation details only available from reservation confirmation messages. ︎
7. Availability may vary by region/country and language. ︎
8. Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects. ︎
9. Super Steady results may vary depending on editing method and/or shooting conditions. ︎
10. Photo Assist may require a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed. ︎
11. Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. The accuracy and reliability of the generated output is not guaranteed. Sticker sets only compatible with Samsung Keyboard and can only be shared via Quick Share feature with other Galaxy devices that have One UI 5.0 or later installed and Quick Share app version 13.8.50.x or later. ︎
12. Galaxy Buds are available to connect as Bluetooth Audio regardless of OS, but to configure advanced settings, Galaxy Buds must be paired with a smartphone with Android 10.0 or above and a minimum of 1.5GB of memory.​ Advanced settings on the quick panel or Buds menu in Settings include Noise Control, Adaptive EQ, Pinch Control and software update. ​Some features are only available on compatible Samsung Galaxy smartphones.​ Android is a trademark of Google LLC. ︎
13. Based on global ear data research conducted by Samsung Design Innovation Center. ︎
14. Available on Buds4 Pro. ︎
15. AI features require a compatible Samsung Galaxy phone. ︎
16. Availability may vary by country, region, and carrier. Color availability may vary depending on country or carrier. ︎
17. Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/ ︎

[L-R] Inchape Philippines Board of Directors Member Gregorio Yu, Inchape Managing Director of South Asia and Pacific Alex Hammett, Samsung Electronics Philippines Corporation Product Manager for Premium Televisions Ron Matas, Inchape Philippines Chief Operating Officer Francis Jonathan Ang eagerly join the opening ceremony of the 16th MercedesTrophy Gold Invitation sponsored by Samsung Philippines

[L-R] Golf enthusiasts Alex Coronel, Michael Aquino, Raphael Aquino, Mahir Al-Rubah, and Ron Matas are motivated to strive for victory and raring to win premium Samsung products at the 16th MercedesTrophy Gold

MANILA, Philippines – April 2, 2024 – Samsung, the #1 Global TV brand, collaborated with Mercedes Benz for the luxury car brand’s 16th MercedesTrophy Gold, an invitational tournament series exclusively for Mercedes-Benz golf enthusiasts, as a major sponsor.

Just as the MercedesTrophy exudes the elegance and sophistication that defines Mercedes’ legacy, Samsung aims to underscore its commitment to an enriched lifestyle with game-changing technology through its participation in the event.

The two powerhouses team up the second time around for a prestigious event with esteemed guests, among them over 140 VIPs who competed in the tournament. As a platinum sponsor, Samsung gave away exclusive offers to attendees and raffled premium items such as Samsung TVs and soundbars.

One of the major prizes that the winners of the MercedesTrophy took home was the Samsung NEO QLED TV. Engineered to bring excellence to new heights, Samsung NEO QLED 8K TVs boast of Quantum Matrix Technology that delivers true-to-life and unrivaled pictures to viewers, and Neural Quantum Processor that provides the best viewing experience as it optimizes content with artificial intelligence (AI) upscaling.

For a truly immersive experience, Samsung NEO QLED TVs boosted its surround sound with Dolby Atmos® and object tracking technology, bringing the movie theater experience to home.

Beautifully designed to enhance any living space, Samsung NEO QLED TVs bear an Infinity One Design as seen in its streamlined screen and round-shaped speakers. Additionally, these products are already compatible with SmartThings, making them the perfect choice for smarter, seamless and more modern homes.

For more information on Samsung NEO QLED 8K TVs, visit https://www.samsung.com/ph

Grab the Galaxy Z Fold5 for only PHP 98,990 for the 256GB variant, PHP 105,990 for the 512GB variant, and PHP 119,990 for the 1TB variant! Pre-order now and save up to PHP45,000! Get a FREE double-up storage worth PHP 7,000, which gives you an automatic storage upgrade from 256GB to 512GB, along with FREE 1-year coverage for Samsung Care+ worth Php10,554 absolutely free. You can also enjoy amazing discounts for other devices; 30% off on the Galaxy Watch6 Series, 50% off on the Galaxy Buds2 Pro, and PHP10,000 off on the Galaxy tab S9 Series, plus additional discounts with enhanced Trade-In deals.

You can pre-order the new Galaxy Z Fold 5 by visiting https://www.samsung.com/ph/smartphones/galaxy-z-fold5/ and https://www.samsung.com/ph/smartphones/galaxy-z-fold5/buy/

DTI Fair Trade Permit No. FTEB- 171048 Series of 2023

Samsung Electronics Philippines Co. (SEPCO) representatives and partners toast to a momentous evening.

After its Galaxy Unpacked in New York, Samsung Philippines celebrated the launch of the latest Galaxy Z Fold4, Z Flip4, Watch5 Series and Buds2 Pro with a live event, “The Greater Galaxy”, held at the Grand Ballroom of Grand Hyatt Manila last August 19, 2022.

Attendees of the event were treated to a special program and witnessed the reveal of themed experiential zones centered around the latest innovations and passions the devices aimed to capture.

The new Galaxy Z Flip4 is unveiled at the FlexCam booth alongside #TeamGalaxy ambassador Nicole Andersson and Product Marketing Manager of the Galaxy Z Series, Mik Manalastas (From L-R: Nicole Andersson, Mik Manalastas, Laura Lehmann)

The new Galaxy Z Flip4 was showcased at the FlexCam zone, which complemented the ability of the device to capture photos and videos from different angles.

#TeamGalaxy Ambassador Erwan Heussaff and Product Category Head of Flagship Smartphones, Anthony Wee, tour the Productivity Zone and showcase the new Galaxy Z Fold4. (From L-R: Erwan Heussaff, Anthony Wee)

Meanwhile, the new Galaxy Z Fold4 was introduced at the Productivity Zone, which highlighted the multitasking capabilities of the phone with its multi-window feature and upgraded taskbar. 

The new Galaxy Z Flip4 and Galaxy Z Fold4 impressed attendees with its upgraded features, including a new improved chipset, stronger aluminum frames and corning glass, making the latest foldables the most powerful and most durable yet.

Those who were able to experience Samsung’s latest ecosystem devices were also pleased to find new upgrades. The Galaxy Watch5 Series improved on its health and sleep tracking, while the Galaxy Buds2 Pro’s Intelligent Active Noise Cancellation was a feature that stood out.

Samsung Philippines President Min Su Chu addresses the attendees of the Greater Galaxy Event with his opening remarks.

Official Pre-order Bundles and Offers

The latest Galaxy Z series is available for pre-order until September 1, 2022 via samsung.com. Customers can enjoy a Galaxy Z Fold4 FREE Standing Cover with Pen worth PHP 4,899 or a Galaxy Z Flip4 FREE Clear Slim Cover worth PHP 1,199, plus a FREE Super Fast Wireless Charger Duo worth PHP 4,599, 50% off on the new Galaxy Buds2 Pro, 30% off on the new Galaxy Watch5 Series, and 1 Year FULL PROTECTION Screen & Device worth PHP 9,499 with Samsung Care+.

Customers can also pre-order through Samsung Experience Stores, Authorized Samsung Stores, Lazada, Shopee, Abenson.com and MemoXpress Online and a FREE Standing Cover with Pen worth PHP 4,899 and a Super Fast Wireless Charger worth PHP 3,099 when they pre-order the Galaxy Z Fold4. Customers to pre-order the Galaxy Z Flip4 can get a FREE Clear Slim Cover worth PHP 1,199, plus a Super Fast Wireless Charger Duo worth PHP 4,599. In addition, customers can enjoy 50% off on the new Galaxy Buds2 Pro, 30% off on the new Galaxy Watch5 Series, and 1 Year SCREEN PROTECTION worth up to PHP 7,880 with Samsung Care+. 

Starting September 2, 2022, the Galaxy Z Fold4 and Z Flip4 will be available starting at PHP 58,990 in Bora Purple, Pink Gold, Blue and Phantom Black, while the Galaxy Z Fold4 will start at PHP 98,990 in Gray Green and Phantom Black. Customers can also avail of the 256GB variant in Beige, exclusively released in samsung.com.  

The Galaxy Buds2 Pro is also available for pre-order until September 1, 2022. Customers can  choose from a PHP 1,500 Token for Samsung mobile products or 50% off on Galaxy Buds2 Pro and 30% off on Galaxy Watch5 Series when they purchase the Galaxy Z Fold4 or Z Flip4. 

Customers who pre-order the Galaxy Watch5 Series can get a FREE Galaxy Buds Live worth PHP 7,990 and 50% off on the new Galaxy Buds2 Pro. When purchased with the new Galaxy Z Fold4 or Z Flip4, they can also get 30% off on the Galaxy Watch5 Series, and 50% off on the new Galaxy Buds2 Pro. The Galaxy Buds2 Pro will be available starting September 2, 2022 at PHP 12,990 in Bora Purple, Graphite and White.

To learn more about the new Galaxy devices, visit samsung.com/ph.

Samsung Philippines Product Marketing Head for Mobile Experience Jun Guevara shares the rich story behind the new Samsung Galaxy Z Fold4, Z Flip4, Watch5 Series and Buds2 Pro

Isabella Concepcion, Marketing Communications Head for Mobile Experience, gives a tour of the Samsung Galaxy | BTS Zone with #TeamGalaxy Ambassador Nicole Andersson and host Laura Lehmann. (From L-R: Nicole Andersson, Isabella Concepcion, Laura Lehmann)

Product Category Head for Ecosystem, Jeli King, and #TeamGalaxy Ambassador Erwan Heussaff introduced attendees to the ecosystem zone. (From L-R: Erwan Heussaff, Jeli King)

Marketing Communications Manager of Flagship Smartphones, Patricia Cui, introduces the mechanics for the Clack Flex Challenge as well as exciting events to happen in the coming months.