Galaxy S26 Series, Samsung’s latest flagship line-up that redefines how we connect, create, and live using a device we rely on every single day is now officially launched in the Philippines. With Galaxy AI built into every corner of the Galaxy S26 Ultra, Galaxy S26+, and Galaxy S26, your phone anticipates your next move and makes daily life easier—cementing its place as Samsung’s “Most Intuitive Devices Yet.”

Welcome the Galaxy S26 Arrival with Exclusive Deals

Experience the AI phone era and get 45% off on the Galaxy S26 Ultra, Galaxy S26+, and Galaxy S26 when you trade in your current phone. Get up to 12% off with 0% installment up to 36 months through Metrobank, Unionbank, BPI, BDO, EastWest, and HSBC at participating Samsung Authorized Stores nationwide. Pair the Galaxy S26 Series with Buds4 Series or Watch for extra savings up to 15% until March 31, 2026

For those with no credit card, Samsung Finance+ offers up to ₱15,000 off at zero processing fee with 0% installment up to 24 months, plus flexible 36-month terms via Home Credit at a low 1% add-on rate per month. For added peace of mind, Samsung Care+ is available at 25% off for 2-year unlimited repair coverage, including accidental and liquid damage, with worldwide support.

Galaxy S26 Ultra introduces the mobile industry’s first built-in adaptive screen technology, Privacy Display, that shields sensitive information from prying eyes. By controlling how pixels disperse light, it’s a customizable feature that ensures that only the intended user sees the content clearly, while those nearby perceive a dimmed or obscured view. 

Powered by Snapdragon® 8 Elite Gen 5 Mobile Platform, an Enhanced Vapor Chamber, and Super Fast Charging 3.0 which minimizes downtime by reaching up to 75% charge in just 30 minutes, the Galaxy S26 Ultra delivers uncompromising performance, security, and efficiency in one sleek device.

Experience Intuitive with Galaxy AI

Introduced for the first time, Now Nudge analyzes what’s on your screen and provides smart, contextual suggestions right from your keyboard toolbar so you never have to jump between apps. While the enhanced Now Brief can now proactively surface timely reminders for important events based on your personal context, helping you stay organized throughout the day. Powered by its built-in on-device learning it delivers smarter personalization without sharing data externally, meaning the more you use it, the smarter it gets for you specifically.

Bixby, on the other hand, returns as a conversational device agent, a convenient upgrade that helps users easily navigate their devices and adjust settings using natural language, without digging in the settings and even the need for exact terminology or commands.

To prevent the frustration of receiving spam or uncalled-for calls, Samsung introduces Call Screening. Galaxy AI intelligently identifies suspicious numbers in real time, by asking first who is the caller and their intention, giving you the option to decline or accept. This ensures that only the calls that truly matter reach you, adding an extra layer of convenience and peace of mind.

Galaxy AI also helps redefine the way users express and create with the enhanced Photo Assist  that now allows users to easily make a photo taken during daytime to a night shot, remove unwanted people in the background, and even complete a photo by adding other elements, all by simply typing it. 

Creative Studio, on the other hand, allows users to customize or create stickers, wallpapers, invitations, etc easily from a sketch or by using a prompt. The upgraded Audio Eraser has also been refined and is now accessible in third‑party applications such as Instagram and YouTube.

While all these features use and analyze the user’s data daily, Samsung Knox provides multi-layered security, protecting Galaxy devices from the chip level up. On-device Galaxy AI runs on the Personal Data Engine (PDE) for context-aware personalization, secured by Knox Enhanced Encrypted Protection (KEEP) and Knox Vault, which isolates sensitive data in dedicated hardware. With user controls for AI features, the Galaxy S26 series combines hardware and software to deliver system-wide protection for personal data.

Complete the seamless Galaxy experience with Samsung’s latest audio innovations — Galaxy Buds4 Pro and Galaxy Buds4. The Buds4 Pro feature a wider woofer, upgraded Active Noise Cancellation (ANC), and an adaptive equalizer for richer sound. Users can also launch AI agents like Bixby, Google Gemini, and Perplexity hands-free with voice controls.

Availability

The Galaxy S26 lineup embraces a cohesive design across all models, offering different colorway choices such as Cobalt Violet, White, Black, and Sky Blue, with Samsung.com exclusives including Pink Gold and Silver Shadow.

Learn more about the Galaxy S26 Series by visiting:

• Galaxy S26 Ultra: https://www.samsung.com/ph/smartphones/galaxy-s26-ultra/buy/?modelCode=SM-S948BZVCPHL 

• Galaxy S26+: https://www.samsung.com/ph/smartphones/galaxy-s26-ultra/buy/?modelCode=SM-S948BZVCPHL

• Galaxy S26: https://www.samsung.com/ph/smartphones/galaxy-s26/buy/?modelCode=SM-S942BZDQPHL

• Galaxy Buds4 Pro https://www.samsung.com/ph/audio-sound/galaxy-buds4-pro/buy/?modelCode=SM-R640NZDAASA

• Galaxy Buds4: https://www.samsung.com/ph/audio-sound/galaxy-buds4-pro/buy/?modelCode=SM-R540NZKAASA

For more information, follow @SamsungPH on Facebook, Twitter, and Instagram, or visit https://www.samsung.com/ph/

Galaxy S26 Ultra: Where Innovation Leads

Galaxy S26 Ultra brings together Samsung’s most advanced innovation in a single device — powerful performance, an industry-leading camera system, enhanced intuitive Galaxy AI and the world’s first mobile phone with a built-in Privacy Display.²

Privacy Display, which has drawn widespread praise since its unveiling, is a breakthrough in display technology that fundamentally changes how privacy can be protected on a phone at a pixel level. Designed for everyday situations, hardware and software are working as one to protect privacy without compromising everyday viewing experiences.

Built for all-day performance, Galaxy S26 Ultra delivers the most powerful performance on a Galaxy S series yet, powered by a customized mobile processor — Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy³ — with significant gains⁴ across the CPU, GPU and NPU to support faster, smoother experiences that keep up throughout the day.

Galaxy S26 Ultra also features Samsung’s most intuitive and user-friendly AI experience to date. Features like Now Nudge⁵ provide proactive and relevant context-aware suggestions, while Now Brief⁶ surfaces timely reminders for important events. A choice of agents⁷ also help users to complete tasks easier with a single button press or voice prompt.

Galaxy S26 Ultra builds on Samsung’s industry-leading camera system, seamlessly integrating capture, editing and sharing into one intuitive workflow. Nightography video⁸ keeps footage vibrant even in low light, and Super Steady,⁹ which comes with a new horizontal lock option for greater stability, even during dynamic movement. Editing is just as easy and straight forward. With the upgraded Photo Assist,¹⁰ users can refine images and express their creativity by simply describing what they want in their own words, while Creative Studio¹¹ empowers users to easily turn their ideas into polished visuals — from stickers and invitations to personalized wallpapers.

Galaxy Buds4 Series: Superior Hi-Fi Sound With Computationally Designed Fit

Users can enhance the capabilities of the Galaxy S26 with the new Galaxy Buds4 series which integrated Samsung’s most advanced audio and wearability innovations together in one seamless experience. The Galaxy Buds4 Pro and Buds4 deliver superior hi-fi audio and everyday wearability to achieve the best listening experience across the Galaxy Buds series to date. The Buds4 series establishes a new iconic blade design with an engraved pinch control¹² and ultra-sleek ergonomic fit, achieved by analyzing hundreds of millions of global ear data points and running over 10,000 simulations¹³ to optimize for all-day wearability and comfort. Powerful hardware and software innovations on the Buds4 Pro such as a wider woofer and an enhanced Adaptive Equalizer and Active Noise Cancellation¹⁴ produce rich full-spectrum sound true to the original recording. With the integration of several AI agents¹⁵ and intuitive hands-free controls, the Buds4 series becomes a natural companion to Galaxy S26, extending everyday experiences beyond the phone.

Starting March 11, the Galaxy S26 series is available¹⁶ through carriers, retailers and Samsung.com. The Galaxy S26 series features a unified design language across all models, with shared color options including Cobalt Violet, White, Black and Sky Blue alongside the Samsung.com-exclusive Pink Gold and Silver Shadow.

The Galaxy Buds4 series is available in two models — Galaxy Buds4 Pro and Buds4 — with distinct colorways including White and Black with a refined matte finish — as well as an online-exclusive Pink Gold for Buds4 Pro.

For added peace of mind, Samsung Care+¹⁷ offers comprehensive coverage that protects the devices’ value, including fast repairs for accidental damage, extended warranty and certified expert support available both at home and abroad.

Samsung Unpacked 24. Februar 2026

For more information about the Galaxy S26 series and Galaxy Buds4 series, please visit: Samsung Newsroom, SamsungMobilePress.com and Samsung.com

1. Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier. ︎
2. World’s first built-in privacy display on a smartphone. Must be enabled in settings. Privacy Display feature controls the screen’s viewing range to limit peripheral vision. Some changes in image quality may occur outside the viewing range. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information. ︎
3. Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. ︎
4. AP performance improvements shown compared to Galaxy S25 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications. ︎
5. Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts currently available with Samsung Messages and certain third-party messaging apps including Google Messages and Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed. ︎
6. Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. The description of photos provided by moments may not align with the user’s intent. Notifications must be switched on to be used as the recalled data. Recalled data available from supported app notifications, Messages, Gmail and Samsung Wallet and data collected from Gmail is only applicable if the user consents to Personal Data Intelligent’s Gmail read permission. Recalled data for reservation details only available from reservation confirmation messages. ︎
7. Availability may vary by region/country and language. ︎
8. Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects. ︎
9. Super Steady results may vary depending on editing method and/or shooting conditions. ︎
10. Photo Assist may require a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed. ︎
11. Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. The accuracy and reliability of the generated output is not guaranteed. Sticker sets only compatible with Samsung Keyboard and can only be shared via Quick Share feature with other Galaxy devices that have One UI 5.0 or later installed and Quick Share app version 13.8.50.x or later. ︎
12. Galaxy Buds are available to connect as Bluetooth Audio regardless of OS, but to configure advanced settings, Galaxy Buds must be paired with a smartphone with Android 10.0 or above and a minimum of 1.5GB of memory.​ Advanced settings on the quick panel or Buds menu in Settings include Noise Control, Adaptive EQ, Pinch Control and software update. ​Some features are only available on compatible Samsung Galaxy smartphones.​ Android is a trademark of Google LLC. ︎
13. Based on global ear data research conducted by Samsung Design Innovation Center. ︎
14. Available on Buds4 Pro. ︎
15. AI features require a compatible Samsung Galaxy phone. ︎
16. Availability may vary by country, region, and carrier. Color availability may vary depending on country or carrier. ︎
17. Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/ ︎

Samsung Philippines and Catriona Gray officially welcomed the Galaxy S26 series to the Philippines at the Everyday with Galaxy AI event. (Ecosystem Product Marketing Manager Michelle Tee, Mobile Experience Business Manager Minhyuck Kim, President of Samsung Philippines Roman Han, #TeamGalaxy Catriona Gray, Head of Corporate Marketing Jun Guevara, Flagship Product Marketing Manager MJ Marfori, Flagship Product Marketing Manager Isabelle Kim)

Samsung set the stage for a hi-fi lifestyle as it unveiled the new Galaxy S26 Series and Galaxy Buds4 Series at the “Everyday with Galaxy AI” Mall Experience. Held at the SM Mall of Asia Music Hall, the event allowed everyone to witness firsthand how Galaxy AI seamlessly weaves into a more refined and innovative daily routine.

From testing out features in the experience zones to the nostalgic live performances of OPM band Over October and #TeamGalaxy’s Catriona Gray sharing her story on stage—this unforgettable experience showcased exactly how to inspire the kind of smarter daily life you’ll always want to seek after.

Samsung Philippines hosted the ‘Everyday with Galaxy AI’ event at SM Mall of Asia to introduce their latest innovations — the Galaxy S26 Series and Galaxy Buds4 Series.

Joining the festivities was beauty queen, youth advocate, and TV Personality #TeamGalaxy Catriona Gray, who joined the stage to share her amazement at how the Galaxy S26 Series feels so intuitive. She highlighted the Galaxy AI features that make her everyday life feel effortlessly inspiring.

To cap the night off, Galaxy fans and avid supporters gathered to catch OPM indie-pop band Over October, who set a relaxed, high-energy vibe with nostalgic hits like “Ikot” and “Dahan”.

Over October closed the Everyday with Galaxy AI event with a live performance and a selfie using the Galaxy S26 Ultra. It was a successful night celebrating the arrival of the Galaxy S26 series in the Philippines.

While enjoying their brews at the Galaxy AI Café, the community discovered how Galaxy AI keeps life organized and secure—featuring Now Nudge which offers new intuitive ways to get you through your day and the new Privacy Display, which ensures sensitive information remains for your eyes only.

Everyone got a hands-on look at the Creative Studio AI features, which allow users to unleash a better eye for photography. Fans explored how to refine their shots with Generative Edit and Photo Assist, showing how easy it is to smooth out every photo with just a few taps. Beyond editing, the Nightography Experience Zone invited everyone to test the Nightography Video and Super Steady to capture cinematic content amidst dark settings and vibrant neon lights.

In the Life in Hi-Fi zone, visitors got their first hands-on experience with the Galaxy Buds4 and Buds4 Pro series, leaving many impressed by the premium design and how it feels both sleek and secure for all-day wear. With Galaxy AI integration, users tested the Adaptive Controls, navigating their music and calls with a simple nod or headshake. Combined with Live Translate and Ambient Sound, the Galaxy Buds4 Series proved to be the ultimate companion for an immersive, uninterrupted audio experience.

At the Unbeatable Gaming Zone, gamers felt the sheer speed of the Snapdragon® 8 Elite Gen 5 on the Galaxy S26 Ultra and the Exynos 2600 on the Galaxy S26 and S26+, experiencing smooth visuals and zero lag, all while the new thermal architecture kept the devices cool under pressure.

The excitement reached the Pre-order Now zone. For those who went all-in on the Galaxy S26 Series, the rewards were truly epic. Beyond exclusive on-site promos and flexible payment plans, the event concluded with the announcement of the grand raffle winners. One lucky winner took home a brand-new BYD Seal 5 DM-i, while others secured their spots at the highly anticipated SEVENTEEN concert on March 21 when they pre-order in select stores. It was the perfect “double win”—an upgraded lifestyle paired with a once-in-a-lifetime experience.

Samsung is also set to bring this experience to other locations soon! Visit the ‘Everyday with Galaxy AI’ in Pampanga from March 7 to 8 at SM City Clark and in Cebu from March 14 to 15 at SM Seaside Cebu for more exciting pre-order deals.

At the Everyday with Galaxy AI event in MOA, MJ Marfori, Samsung Philippines’ Flagship Product Marketing Manager, shared the best ways to upgrade to the Galaxy S26 series. Samsung makes it easier for everyone to switch to the newest AI-integrated devices.

The Samsung Galaxy S26 Series is available for pre-order until March 18 through samsung.com, Samsung Experience Stores, Authorized Samsung Stores, Lazada, Shopee, Abenson.com, and MemoXpress Online.

Pre-order now to instantly double your storage, a value of up to ₱14,000. Take advantage of incredible savings up to 18% and enjoy 0% installment plans for up to 36 months with major bank partners like UnionBank, BDO, BPI, Metrobank, HSBC, and PNB. Plus, find up to 14% off with 0% installment up to 24 months through Eastwest, Security Bank, HSBC, and Chinabank at authorized stores. Online shoppers can also grab up to 18% savings on cash price offers at Samsung.com until March 8, Abenson.com, Lazada, and Shopee.**

No credit card? With Samsung Finance+, you can save up to ₱15,000 with 0% processing fee and 0% installment for up to 24 months,* or choose Home Credit for a 36-month plan at a super low 1% add-on rate per month. For ultimate peace of mind, Samsung Care+ is offering 25% off on 2-year unlimited repair coverage for accidental and liquid damage, and replacements worldwide.
To find out more about the Galaxy S26 Series and Buds4 Series, visit:

● Galaxy S26 Ultra: https://www.samsung.com/ph/smartphones/galaxy-s26-ultra/buy/?modelCode=SM-S948BZVCPHL
● Galaxy S26+: https://www.samsung.com/ph/smartphones/galaxy-s26-ultra/buy/?modelCode=SM-S948BZVCPHL
● Galaxy S26: https://www.samsung.com/ph/smartphones/galaxy-s26/buy/?modelCode=SM-S942BZDQPHL
● Galaxy Buds4 Pro https://www.samsung.com/ph/audio-sound/galaxy-buds4-pro/buy/?modelCode=SM-R640NZDAASA
● Galaxy Buds4: https://www.samsung.com/ph/audio-sound/galaxy-buds4-pro/buy/?modelCode=SM-R540NZKAASA

For more information, follow @SamsungPH on Facebook, Twitter, and Instagram, or visit https://www.samsung.com/ph/

Turning a photo from day to night in seconds. Restoring missing parts of objects in images, like a bite taken out of a cake. Seamlessly merging multiple photos into one cohesive image. These creative capabilities once required professional skills or hours of editing. Now they’re possible in minutes, directly from your Galaxy phone, simply by asking in your own words.

That’s the next evolution of the Galaxy camera: an end-to-end experience with the brightest Galaxy camera system ever as the foundation.

Mobile cameras are moving beyond capture, as the latest Galaxy AI unifies advanced creative capabilities for capturing, editing and sharing in one intuitive platform. The result is a seamless experience and a more fluid creative process — eliminating the need to switch between apps or navigate complex tools, so creativity feels faster, simpler and more natural.

At the core of this evolution is the belief that creativity should not be limited by technical skill or experience. From shooting to editing, the Galaxy camera has quietly redefined what’s possible. Now anyone can create cinematic videos, track stars across the night sky or capture richly detailed photos, even in low light. And with natural, multimodal input, editing becomes as simple as describing what you have in mind in just a few words.

Stay tuned for the easiest and most user-friendly Galaxy camera experience yet, unveiling next week at Galaxy Unpacked February 2026.

Complete the form for a chance to win a Samsung The Frame 4K TV, Galaxy Tab S11, or Galaxy Watch8. Plus, get an exclusive e-voucher gift when you sign up: https://www.samsung.com/ph/unpacked/

*Raffle promo runs until March 17, 2026. Terms & conditions apply. Per DTI Fair Trade Permit No. FTEB-249129 Series of 2026.

**E-voucher promo runs until February 25, 2026. Terms & conditions apply. Per DTI Fair Trade Permit No. FTEB-248634, 248638 Series of 2026

Get ready for a mobile experience designed to remove friction from the things you do every day. The new Galaxy S series is coming – built to simplify everyday interactions, inspire confidence and make Galaxy AI feel seamlessly integrated from the moment it’s in hand. 

On February 26, 2:00AM PH Time, Samsung Electronics will host Galaxy Unpacked in San Francisco. Join us as we unveil Samsung’s newest Galaxy innovations – marking a new phase in the era of AI as intelligence becomes truly personal and adaptive. The event will be streamed live on Samsung.com,  Samsung Newsroom, and Samsung’s YouTube channel beginning at February 26, 2:00AM Philippine Time. 

Complete the form to get an exclusive e-voucher gift: https://www.samsung.com/ph/unpacked/ and to get all upcoming teasers, trailers, updates, and access to exclusive benefits ahead of Galaxy Unpacked February 2026.

***Raffle promo runs until March 17, 2026. Terms & conditions apply. Per DTI Fair Trade Permit No. FTEB-249129 Series of 2026. E-voucher promo runs until February 25, 2026. Terms & conditions apply. Per DTI Fair Trade Permit No. FTEB-248634, 248638 Series of 2026.

It is time to make 2026 yours and step into the New You. Leave behind the endless scrolls, information overload, and distractions that weighed you down, Galaxy devices powered by Galaxy AI help you reclaim focus, creativity, and time. AI curates the content that matters most, boosts your productivity, and frees up space for what truly counts—your goals, passions, wellness, and loved ones.

Discover how Galaxy devices powered by Galaxy AI personalize your 2026, helping you step purposefully into the new you and be mindful in 2026.

Unfold Your Potential. Flip Into the New You with Galaxy Z Series

Own 2026 with style, creativity, and confidence. With Galaxy AI at its core, every fold and flip helps you start to live your most empowered year yet.

The Galaxy Z Fold7, Samsung’s lightest and thinnest Galaxy Fold yet, features a large main display that makes multitasking effortless, letting you run apps side by side like a portable workstation. The Galaxy Z Flip7, with its long-lasting 4,300mAh battery, keeps you moving all day, thoughtfully supported by personalized information from the Now Brief app, which shares essential updates such as weather and health, and the innovative Now Bar, which keeps you informed about the apps and tools you use most. Together, they let you take on every challenge with confidence, style, and flexibility.

Powered by Galaxy AI, both devices feature multimodal AI that understands what you see, say, and do. Seamlessly type or speak contextual questions to get instant answers, or use screen or camera sharing on Gemini Live to show what is in front of you and get insights in real time—a faster, smarter way to learn, create, and explore more opportunities this year.

Compact yet powerful, the Galaxy Z Flip7 FE features a 6.7-inch immersive display for streaming, creating, and connecting. With Galaxy AI guiding every interaction, it helps you flip into your most productive, creative, and confident self in 2026, turning every moment into a chance to grow, achieve, and shine.

Elevate Every Day with the Galaxy S Series

Turn every moment into an opportunity to create, connect, and shine. With Galaxy AI at its core, the Galaxy S Series elevates how you create, communicate, and get things done, helping you start the year smarter, faster, and more inspired in your “New Year, New Me” journey.

Make every bit of 2026 glow with the Galaxy S25 Ultra. Featuring a 200 MP camera powered by Galaxy AI’s ProVisual Engine, it captures every detail, vibrant color, and rich texture, giving you a sharp and vivid glimpse of the new you. Along the way, discover more with Circle to Search with Google: just draw a circle around any object or text and get instant results in a floating view. 

More than just a powerful processor and optimized battery, the Galaxy S25 and S25 Plus help you capture vibrant photos and videos with enhanced Nightography, leveraging an advanced Spatio-Temporal Filter that analyzes pixel data across multiple frames. It separates the subject from the background, perfect for your new adventures and experiences.

There is no obstacle to improving your creativity with the Galaxy S25 FE. Featuring a refined Galaxy AI model and advanced prompt processing like Generative Edit, it allows you to remove unwanted objects and related elements, adjust angles, and naturally fill in backgrounds, resulting in polished, professional-quality photos. Just like you, it is ready to explore, conquer, and grow this year, turning every memory into a standout.

Blast Off into 2026: Elevate Your Galaxy Experience

2026 is your year to claim, create, and elevate. With Samsung Galaxy AI powering the Z and S Series, every device is your partner in making smarter choices because with Galaxy, the new you begins now.

Celebrate the new year with up to P10,000 in savings with the Galaxy Z Fold7 and Galaxy Flip7, and P4,000 off the Galaxy Flip7 FE until February 28, 2026.  Be in style and power with the Galaxy S25 series and enjoy up to P3,000 off until February 28, 2026 and with flexible payment options for up to 36 months, starting at P866/month for Galaxy S25 FE.

You can also get up to 30% off Galaxy Watch and Buds worth up to P12,000, perfect for staying connected, active, and fully immersed in your Galaxy-powered year and have additional discounts with trade-in until January 31, 2026.

DTI Permit Nos. FTEB -245565, 245575, 245573, and 243999

Samsung brings a smarter screen to life’s everyday moments, whether exploring new ideas, learning side by side, or playing together at home. Following the Galaxy Tab A11 introduced last year, the all-new Galaxy Tab A11+ WiFi | 5G steps into the new year with smarter performance. This immersive new Galaxy Tab delivers premium entertainment, intuitive AI-powered tools, and seamless Galaxy Tab ecosystem integration, creating a safe and inspiring space for learning, creativity, and shared family moments.

Every day made smarter

From busy mornings to relaxing evenings, the Galaxy Tab A11+ is built to keep up with the rhythm of family life. Enjoy everything on a large 11-inch display with a high 90Hz refresh rate, perfect for multitasking, streaming, gaming, or content creation. Powered by the boosted CPU and GPU of the Octa-Core processor, the Galaxy Tab’s optimized performance delivers smooth, interruption-free usage no matter the task.

Learning gets smarter with Solve Math in Samsung Notes. From homework to creative projects, the Galaxy Tab A11+ turns study time into an engaging, confidence-boosting experience that supports curiosity at every stage. The Galaxy Tab A11+ also introduces Google Gemini Live. Simply long-press the side button to share their screen or camera view and get real-time assistance through natural, free-flowing conversations.

Power, storage, and sound that keep up with every family member

The Galaxy Tab A11+ is more than a learning tool for kids; it is a dependable companion for parents, teens, and young adults alike. From juggling emails and video calls to online shopping or organizing family calendar, its long-lasting 7,040mAh battery keeps you going, and 25W Super Fast Charging gets you back in action in no time.

You can stay effortlessly connected with crisp video calls on the 5MP front camera, capture everyday moments with ease, and dive into immersive entertainment with Dolby Quad Speakers or plug in your favorite headphones via the 3.5mm jack. With 6GB RAM and 128GB storage (expandable up to 2TB via microSD), multitasking is smooth and efficient. Everything you need, all in one sleek, reliable package.

Kickstart the year with exclusive discounts and premium perks!

Available in Gray, the Galaxy Tab A11+ starts at ₱14,990 for the Wi-Fi variant and ₱17,990 for the 5G variant. Celebrate 2026 with a FREE 128GB Memory Card and even get a chance to grab a FREE 25W Travel Adaptor during Live selling on Samsung’s flagship stores on Shopee, Lazada, and TikTok. Make it even more versatile with a Book Cover for only ₱850 (₱1,940 OFF), while you can also grab the Galaxy Tab A11 with a Book Cover now at ₱600 (₱1,390 OFF) until March 31, 2026. 

For more info, visit Samsung Philippines Newsroom or Samsung.com.

https://www.samsung.com/ph/tablets/galaxy-tab-a/galaxy-tab-a11-plus-gray-128gb-sm-x230nzaaxtc/buy/

https://www.samsung.com/ph/tablets/galaxy-tab-a/galaxy-tab-a11-plus-gray-128gb-sm-x236bzaaxtc/buy/

Terms and conditions apply. 

DTI Fair Trade Permit No. FTEB-244928, 240616, and 245984.

We have said farewell to 2025 and as we look ahead and welcome a new year, I am immensely proud of what our teams across Southeast Asia and Oceania (SEAO) have achieved together so far. To Samsung, the SEAO region is more than a collection of markets; it is a strategic hub of innovation, defined by dynamic growth, cultural diversity, and rapid digital adoption. While commercial targets continued to be important last year, we were also focused on anchoring Samsung as a genuine, long-term partner in SEAO’s development.

To strengthen the fundamentals that we established in 2025, I would like to share three core strategic pillars that will continue to anchor our growth path in 2026: delivering breakthrough innovations, empowering the next generation, and driving transformation for our customers; all underpinned by our commitment to become a truly AI-driven company.

Delivering Breakthrough Innovation Through an AI-Driven Future

At Samsung, we believe AI has fundamentally changed how we operate, innovate, and serve our customers. We have embraced a bold vision to be an AI-driven company and are already weaving AI meaningfully into our operations and innovations.

We first introduced Galaxy AI to the world back in 2024 and we reinforced our AI leadership in 2025 as we delivered an even broader vision of living with AI. In addition to democratization, we are driving a new era of multi-modal intelligence. This means ensuring that our hardware and software evolve together, creating devices that do not just process commands, but function as intuitive companions.

At CES 2026, we announced our efforts to unify intelligence across devices to deliver meaningful experiences as your trusted companion to AI living, creating a positive impact on how you work, live and play. I am excited for you to see how our commitment to AI innovations will shape our devices, solutions and services in 2026.

Some of our key announcements at CES 2026 include:

• A more intuitive and personal AI integrated into our home appliances and displays that understands you, adapts to your routines, and supports your daily life
• Partnerships with leading AI players and industry partners to introduce next level AI capabilities, including on-device and cloud hybrid AI, agentic AI, and more.
• A seamless and secure AI experience featuring a single design language and intuitive layer of contextual intelligence whether on One UI, Bixby or other services.

Empowering the Next Generation

What also continues to excite me is that the next generation in SEAO will not just be users of technology; they will be creators, innovators, and entrepreneurs who shape how these applications of AI serve their communities.

I believe that technology should serve as a bridge that enables everyone, regardless of background, to connect, create, and thrive. To fully unlock this potential, we have directed our corporate social responsibility (CSR) efforts towards cultivating and investing in our youth, nurturing the next generation of talent.

Our flagship Solve for Tomorrow (SFT) program empowers young people to drive meaningful change through technology and innovation. In 2025, participation grew by 40% from 2024, with a total of more than 16,900 youth across the region developing solutions to address challenges in their communities. This growth highlights young people’s readiness to apply technology in practical and meaningful ways when given the tools and opportunities.

Last year, the Samsung Innovation Campus (SIC) actively bridged the regional skills gap by providing advanced information and communications technology (ICT), coding, and AI education across multiple SEAO markets. This approach mirrors our internal capability-building methodology: just as we train our employees through a structured GenAI curriculum, SIC provides youth with a similar roadmap for progression, enabling them to build foundational AI capabilities and progress to working with more complex applications.

These initiatives are more than CSR programs, but strategic investments we are making to contribute and build up the talent pipeline for our region’s AI-driven digital economy.

2026 is set to be a year where we build on this strong momentum with our CSR programs, as we aim to do even more with governments, corporations, schools, NGOs and community partners.

Driving Ecosystem Transformation

Finally, the foundation of a hyper-connected world fueled by AI agents must be trust. At Samsung, security and privacy are at the heart of our strategy. This principle is increasingly critical as we enter an era of Agentic AI, where intelligent systems do not just respond to commands but anticipate needs and act autonomously on users’ behalf. The power of our “One Samsung” ecosystem ensures that intelligence extends seamlessly from mobile to the entire connected home via SmartThings, protected by Samsung Knox.

We also uphold this standard of trust at the enterprise level. Last year, Samsung Business Experience Studios (BES) were launched in markets including Indonesia, Thailand, and Singapore. These spaces are designed to help organizations envision how they can adopt innovative Samsung solutions to meet their specific industry challenges. With additional studios set to roll out across Southeast Asia and Oceania, we look forward to more opportunities for collaboration as we partner with enterprises to implement smart and secure solutions for their businesses.

Shaping Our Future Together

My first year leading SEAO has been characterized by our efforts to innovate, empower youth, and transform ecosystems across industries, all anchored in our evolution as an AI leader.

While we are encouraged by what we have achieved so far, our work here is far from over. I invite all our partners, consumers, and regional leaders to continue this journey with us in 2026 and beyond. As we pursue our ambition to establish Samsung as the undisputed leader in AI, we will strive to ensure that AI serves everyone throughout everyday life.

Together, let us shape a future where technology does not just connect devices, but connects people, communities, and possibilities across our vibrant region.

“Samsung’s relentless pursuit of new possibilities continues to shape the future of mobile experiences,” said TM Roh, Chief Executive Officer, President and Head of Device eXperience (DX) Division at Samsung Electronics. “Through years of innovation in foldable form factors, Galaxy Z TriFold solves one of the mobile industry’s longest-standing challenges — delivering the perfect balance between portability, premium performance and productivity all in one device. Galaxy Z TriFold now expands the boundaries of what’s possible for mobile work, creativity and connection.”­­

Shaping the Future With Decades of Mobile Expertise

Samsung has long led the mobile industry, pioneering new categories and experiences such as large screen devices, foldable form factors and the use of AI on a mobile device, with each of these innovations created with the user in mind. Backed by state-of-the-art R&D, end-to-end manufacturing and rigorous quality control, Galaxy Z TriFold showcases how Samsung continues to set new benchmarks for a phone that maximizes output while remaining portable.

In Samsung’s research and design process, innovation is driven by understanding how people use devices. The company’s decade-long experience in foldable category innovation inspired Galaxy Z TriFold’s unique multi-folding form factor, which uses an inward-folding design to protect the main display. The folding mechanism has been precisely engineered for easy opening and closing, with an auto-alarm alerting the user of incorrect folding through a series of on-screen alerts and vibrations. Every detail is crafted with precision and purpose to deliver an intuitive, user-friendly experience.

Measuring just 3.9 mm at its thinnest point,² Galaxy Z TriFold delivers flagship-level performance powered by the customized Snapdragon® 8 Elite Mobile Platform for Galaxy,³ a 200 MP camera⁴ and the biggest battery Samsung has ever had in a foldable phone. The 5,600 mAh three-cell battery system⁵ has been placed in each of 3 panels of the device for balanced power delivery and all-day endurance. Combined with 45 W super-fast charging,⁶ Galaxy Z TriFold lets users stream, create and work without limits.

To balance the power of an ultra-quality device in a thin, portable frame, a re-optimization of the core foldable technology had been applied. Every part of the device was crafted with deep attention to structural innovation and product assurance:

• Samsung’s Most Advanced Hinges Yet: Drawing on its heritage in foldable phone innovation, Samsung refined the Armor FlexHinge to meet the unique demands of Galaxy Z TriFold. Two differently sized hinges with a dual-rail structure work in harmony, creating a smoother, more stable fold despite varying weight and components across the device. The hinge structure also allows the screen panels to meet securely with a minimal gap, enabling a thinner, more portable device.
• Restructured Foldable Display: Galaxy Z TriFold introduces new display technology made for the 10-inch screen that folds twice into a pocketable phone. A reinforced overcoat has been added to a shock-absorbing display layer for better resistance across the dual-folding device.
• Advanced Materials on the Exterior: The titanium hinge housing introduces a thin piece of metal that protects the folding mechanism and resists wear over time. The frame of the device is supported by Advanced Armor Aluminum,⁷ a high-strength alloy that adds rigidity without increasing bulk. The frame helps ensure that the screens don’t make contact with each other, and a ceramic-glass fiber-reinforced polymer back panel keeps the design thin yet resistant to cracks.
• High-Quality Inspection, on Each Device: Every unit goes through a series of strict quality checks to achieve every small requirement. For instance, CT scanning of the flexible printed circuit board verifies that it has been correctly manufactured according to the design, ensuring accuracy and reliability before bonding it together with the other internal display components. Laser scanning verifies that all internal components are mounted precisely at their intended height, securing surface quality.

Through design innovation, engineering excellence and high-quality standards, every device has been built to deliver the best user experience possible.

Samsung’s Most Versatile AI Phone, Powered by the Largest Screen

Productivity on Galaxy Z TriFold is heightened with powerful experiences, customized for the 10-inch display — the largest screen ever on a Galaxy phone. Like the users who inspired its dynamic design, Galaxy Z TriFold is powerful, versatile and ready for the modern AI era.

When Galaxy Z TriFold opens, the screen performs similarly to three 6.5-inch smartphones across the 10-inch display, giving users more room to multitask during their day. Users can use the screen with endless versatility — they can create across three different portrait-sized apps side-by-side without interruption, resize apps in multi-window to view the most important information clearly, or hold it in a vertical orientation when reviewing documents for improved focus. For example, an architect drafting design plans for a new home can use the large screen to operate three applications at the same time, to review blueprints, write a proposal, and calculate measurements in a single, multi-window workspace. If a call comes in unexpectedly, they can answer without disrupting their layout or losing their momentum. When it’s time to jump back into work, the Taskbar at the bottom right of the display instantly resurfaces recently used apps, bringing the full setup back into view with a single tap. Familiar apps and features, such as My Files and Samsung Health have also been optimized for a large screen, allowing users to organize and understand insights at a glance.

To match the powerful capabilities a screen of this size can provide, Galaxy Z TriFold is the first mobile phone to have standalone Samsung DeX⁸ available, meaning users can set up a full working environment from virtually anywhere. By going to the Quick Settings panel and selecting DeX for Galaxy’s most advanced work setup, users can access up to four workspaces that can each run five apps simultaneously. From there, they can review and edit a meeting presentation in one workspace and then quickly navigate to another to chat with friends and shop online. For even more productivity, users can add a secondary screen in Extended Mode, which enables a seamless dual-screen experience with an external monitor. Users can easily drag and drop apps across screens and work across both screens with desktop efficiency. Users can also add a Bluetooth mouse and keyboard, instantly creating the ultimate portable workstation for complex projects or creative designs.

Every detail of Galaxy Z TriFold is designed for excellence — and with Galaxy AI,⁹ those capabilities elevate the device by making every feature more intuitive on a large screen. Features like Photo Assist, including Generative Edit and Sketch to Image, adapt to Galaxy AI flexibly with impressive scale, enabling users to capture and create with Samsung’s most versatile creative platform. Users can also easily compare before and after edits side by side. Browsing Assist can simplify how Samsung Internet is used as it can provide instant summaries or translations as needed.

Gemini Live on Galaxy Z TriFold is enhanced with multimodal AI that understands what users see, say and do. Users can seamlessly speak contextual questions and get answers without having to switch between apps for high level multitasking. The bigger screen provides design advice — when a user shows it a room, a shopping site and paint swatches, it will provide a custom recommendation. With screen or camera sharing on Gemini Live, users can simply ask questions about what they are viewing to get real-time assistance and insights — all on one device.

A Pocket-Sized, Cinematic Viewing Experience

Galaxy Z TriFold’s unique form factor unlocks not only increased possibilities for creating and working, but also provides a perfect canvas for high-quality viewing of photo and video content.

Designed for maximum viewing with greater portability, Galaxy Z TriFold’s expansive 10-inch main screen is perfect for getting lost in movies or shows. For an extended YouTube experience, users can now watch a video and read the comments side-by-side. Minimized creasing on the device keeps content seamless and uninterrupted, and once closed, its slim profile allows it to easily slide back into any pocket.

Drawing on Samsung’s expertise in visual display, the device provides silky-smooth visuals on a Dynamic 2X AMOLED¹⁰ cover screen with a refresh rate of up to 120 Hz. Galaxy Z TriFold features a bright display both opened and closed, with up to 2600 nits on the cover display and 1600 nits on the main screen. With Vision Booster optimizing color and contrast in any lighting, every image and frame comes to life in vivid detail, creating a truly immersive experience.

Availability & Offers

Galaxy Z TriFold is expected to be available for purchase in Korea on Dec. 12, 2025, followed by other markets including China, Taiwan, Singapore, the UAE and the U.S. At launch, Galaxy Z TriFold will be offered at select retail stores in respective launch countries for hands-on discovery of this exciting new device and in-store assistance. For more information, please visit: Samsung Newsroom, samsungmobilepress.com, or samsung.com.

Customers who purchase Galaxy Z TriFold can get a 6-month trial on Google AI Pro, with access to powerful features in the Gemini app like video generation powered by Veo3, plus 2TB of secure cloud storage.¹¹ To provide exceptional value to our esteemed Galaxy Z TriFold customers, Samsung is introducing an exclusive display repair benefit for Galaxy Z TriFold customers. As part of this program, every Galaxy Z TriFold purchaser will be eligible for a one-time 50 percent discount on display repair costs.

Specifications

1. Measured diagonally, Galaxy Z TriFold’s Cover Screen size is 10.0 inches in a full rectangle and 9.9 inches accounting for the rounded corners. The actual viewable area is smaller due to the rounded corners and camera hole. ︎
2. Thickness measured from top to bottom of the device at the thinnest point, excluding the camera and the pre-installed protective film. Approximately 3.9 mm (screen with the SIM tray), 4.2 mm (center screen), 4.0 mm (screen with side button). ︎
3. Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. ︎
4. Optical quality zoom is enabled by the Adaptive Pixel Sensor. The 2x distance is optical quality zoom. ︎
5. Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 5437 mAh for Galaxy Z TriFold. Actual battery life may vary depending on network environment, usage patterns and other factors. ︎
6. Wired charging compatible with QC2.0 and AFC. Results from internal Samsung lab tests, conducted with 45 W Travel Adapter while it has 0 percent of power remaining, with all the services, features and screen turned off. Actual charging speed may vary depending on the actual usage, charging conditions and other factors. ︎
7. Frame does not include volume and side keys, SIM tray or camera lens barrel. ︎
8. Certain apps may not run or require a separate license (for purchase) on Samsung DeX. The following features require Android 16 or higher: launching Samsung DeX with drag and drop, Multi desktops and Extended mode. Samsung DeX wireless connection is supported with TVs that support Android smartphone screen mirroring (Miracast) only. There may be a difference in performance depending on TV’s specifications and Wi-Fi environment. Recommended to use Samsung Smart TVs launched after ’19. ︎
9. Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier. ︎
10. The Dynamic AMOLED 2X display on Galaxy Z TriFold based on Samsung internal testing for 100 percent Mobile Color Volume in the DCI-P3 Color range, which means your images aren’t washed out and you’ll get unbelievably vivid colors regardless of differing levels of brightness. ︎
11. Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, AI Credits and offers. The offer ends on July 20, 2026, at 11:59 p.m. Pacific Time in the U.S. Please note that the deadline may vary by country. Only available for ages over 18. Unless canceled earlier, Google One will charge $19.99 per month after the trial ends (the prices are based on U.S. standards and may vary by country). Cancel anytime. Return of purchased device may result in cancellation of subscription. China, where Google services are not supported, is excluded. 

MANILA, Philippines – It’s no secret that Filipinos love Christmas. There’s a lot of things to be excited for: spending time with family, fun parties and of course, the gifts! That’s why a Christmas shopping strategy is important, now made easier with Samsung’s exclusive deals for Galaxy devices that make this Yuletide season even more special.

Beat the Rush, Beat the Stress

Starting your Christmas shopping in November is your first step in getting a stress-free and merrier Christmas. It means avoiding the chaotic December crowds at malls and online stores. You’ll have more time to browse, compare prices, and make thoughtful choices instead of panic-buying at the last minute. Plus, items are more likely to be in stock, so you won’t settle for second-choice gifts or worry about late deliveries.

And speaking of smart shopping, now’s the perfect time to explore exclusive offers on Galaxy devices. Whether you’re eyeing the Galaxy S series or the Galaxy Z series, take advantage of flexible payments, trade-in bonuses, and discounts on Galaxy Watch or Buds—available through December 31, 2025.

With their stellar cameras with AI Pro-Visual Engine, advanced AI capabilities of Galaxy AI, powerful performance, and sleek design, Galaxy devices are the perfect gift for everyone on your list.

Maximize Your Budget with Early Order Deals

November is when big discounts and best deals open their doors. But with Samsung, your premium gifting is guaranteed and made accessible with its 0% Credit Card Installment Offers with longer terms with options extending up to 36 months for eligible credit card holders until the end of the year. This means you can give the gift of cutting-edge technology without the immediate financial burden – simply spread your payments over time while enjoying zero interest. (Per DTI Fair Trade Permit No. FTEB-237872 Series of 2025)

Give the gift of a flagship experience with Samsung’s Trade-In/Trade-Up Program, available until December 31, 2025. Just trade in an old device—including non-Samsung smartphones, tablets, watches and buds—and receive its appraised value plus a Guaranteed Trade-In Bonus of ₱10,000. Select models also come with exclusive Upgrade and Switching Offers, making your transition smoother and more rewarding.

The Trade-In/Trade-Up Program also applies to purchases of the Galaxy S and Z Flagship Series, as well as the Galaxy Tab S Series. By trading, you significantly reduce the cost of upgrading—making it easier than ever to step into the latest Samsung innovations. (Per DTI Fair Trade Permit No. FTEB-238565 Series of 2025)

Galaxy Gifts for Every Loved One

Designed to bring harmony, convenience, and innovation into everyday life, the Galaxy ecosystem offers a convenient and seamless experience — a perfect expression of thoughtful gifting.

With Samsung’s exclusive cross-sell offers, you can create the ultimate Galaxy gift bundle—perfectly tailored to your loved ones or even as a well-deserved treat for yourself. These offers apply to purchases of any new Galaxy Flagship Smartphone or Galaxy Tab S series, when paired with select Galaxy Watch and Buds such as the latest Galaxy Watch8 series or the Galaxy Buds3 FE, among other Buds options. Valid until December 31, 2025, this promotion makes it easier to give a complete, connected experience.

Customers who purchase a Galaxy Flagship Smartphone or Tablet can enjoy up to 30% off on select Galaxy Watch and Buds. More than just a device, this offer delivers a fully integrated Galaxy ecosystem—designed to support wellness, boost productivity, and keep you effortlessly connected. It’s a gift that goes beyond the box, creating lasting impact through innovation and thoughtful design. (Per DTI Fair Trade Permit No. FTEB-240117 Series of 2025)

The difference between a stressful holiday and a truly joyful Christmas? Timing. By starting now, you’re not just buying gifts – you’re buying peace of mind, better deals, and the satisfaction of knowing you’re giving an unforgettable gift that goes even beyond the Yuletide season.

Don’t walk, run and visit authorized Samsung Experience Stores nationwide, authorized dealers, or shop online at Samsung.com/ph  and explore the complete range of Galaxy devices and claim your exclusive holiday deals.

Terms and conditions apply.

*Per DTI Fair Trade Permit No. FTEB-240117 Series of 2025

*Per DTI Fair Trade Permit No. FTEB-237872 Series of 2025

*Per DTI Fair Trade Permit No. FTEB-238565 Series of 2025