Galaxy S26 Series, Samsung’s latest flagship line-up that redefines how we connect, create, and live using a device we rely on every single day is now officially launched in the Philippines. With Galaxy AI built into every corner of the Galaxy S26 Ultra, Galaxy S26+, and Galaxy S26, your phone anticipates your next move and makes daily life easier—cementing its place as Samsung’s “Most Intuitive Devices Yet.”

Welcome the Galaxy S26 Arrival with Exclusive Deals

Experience the AI phone era and get 45% off on the Galaxy S26 Ultra, Galaxy S26+, and Galaxy S26 when you trade in your current phone. Get up to 12% off with 0% installment up to 36 months through Metrobank, Unionbank, BPI, BDO, EastWest, and HSBC at participating Samsung Authorized Stores nationwide. Pair the Galaxy S26 Series with Buds4 Series or Watch for extra savings up to 15% until March 31, 2026

For those with no credit card, Samsung Finance+ offers up to ₱15,000 off at zero processing fee with 0% installment up to 24 months, plus flexible 36-month terms via Home Credit at a low 1% add-on rate per month. For added peace of mind, Samsung Care+ is available at 25% off for 2-year unlimited repair coverage, including accidental and liquid damage, with worldwide support.

Galaxy S26 Ultra introduces the mobile industry’s first built-in adaptive screen technology, Privacy Display, that shields sensitive information from prying eyes. By controlling how pixels disperse light, it’s a customizable feature that ensures that only the intended user sees the content clearly, while those nearby perceive a dimmed or obscured view. 

Powered by Snapdragon® 8 Elite Gen 5 Mobile Platform, an Enhanced Vapor Chamber, and Super Fast Charging 3.0 which minimizes downtime by reaching up to 75% charge in just 30 minutes, the Galaxy S26 Ultra delivers uncompromising performance, security, and efficiency in one sleek device.

Experience Intuitive with Galaxy AI

Introduced for the first time, Now Nudge analyzes what’s on your screen and provides smart, contextual suggestions right from your keyboard toolbar so you never have to jump between apps. While the enhanced Now Brief can now proactively surface timely reminders for important events based on your personal context, helping you stay organized throughout the day. Powered by its built-in on-device learning it delivers smarter personalization without sharing data externally, meaning the more you use it, the smarter it gets for you specifically.

Bixby, on the other hand, returns as a conversational device agent, a convenient upgrade that helps users easily navigate their devices and adjust settings using natural language, without digging in the settings and even the need for exact terminology or commands.

To prevent the frustration of receiving spam or uncalled-for calls, Samsung introduces Call Screening. Galaxy AI intelligently identifies suspicious numbers in real time, by asking first who is the caller and their intention, giving you the option to decline or accept. This ensures that only the calls that truly matter reach you, adding an extra layer of convenience and peace of mind.

Galaxy AI also helps redefine the way users express and create with the enhanced Photo Assist  that now allows users to easily make a photo taken during daytime to a night shot, remove unwanted people in the background, and even complete a photo by adding other elements, all by simply typing it. 

Creative Studio, on the other hand, allows users to customize or create stickers, wallpapers, invitations, etc easily from a sketch or by using a prompt. The upgraded Audio Eraser has also been refined and is now accessible in third‑party applications such as Instagram and YouTube.

While all these features use and analyze the user’s data daily, Samsung Knox provides multi-layered security, protecting Galaxy devices from the chip level up. On-device Galaxy AI runs on the Personal Data Engine (PDE) for context-aware personalization, secured by Knox Enhanced Encrypted Protection (KEEP) and Knox Vault, which isolates sensitive data in dedicated hardware. With user controls for AI features, the Galaxy S26 series combines hardware and software to deliver system-wide protection for personal data.

Complete the seamless Galaxy experience with Samsung’s latest audio innovations — Galaxy Buds4 Pro and Galaxy Buds4. The Buds4 Pro feature a wider woofer, upgraded Active Noise Cancellation (ANC), and an adaptive equalizer for richer sound. Users can also launch AI agents like Bixby, Google Gemini, and Perplexity hands-free with voice controls.

Availability

The Galaxy S26 lineup embraces a cohesive design across all models, offering different colorway choices such as Cobalt Violet, White, Black, and Sky Blue, with Samsung.com exclusives including Pink Gold and Silver Shadow.

Learn more about the Galaxy S26 Series by visiting:

• Galaxy S26 Ultra: https://www.samsung.com/ph/smartphones/galaxy-s26-ultra/buy/?modelCode=SM-S948BZVCPHL 

• Galaxy S26+: https://www.samsung.com/ph/smartphones/galaxy-s26-ultra/buy/?modelCode=SM-S948BZVCPHL

• Galaxy S26: https://www.samsung.com/ph/smartphones/galaxy-s26/buy/?modelCode=SM-S942BZDQPHL

• Galaxy Buds4 Pro https://www.samsung.com/ph/audio-sound/galaxy-buds4-pro/buy/?modelCode=SM-R640NZDAASA

• Galaxy Buds4: https://www.samsung.com/ph/audio-sound/galaxy-buds4-pro/buy/?modelCode=SM-R540NZKAASA

For more information, follow @SamsungPH on Facebook, Twitter, and Instagram, or visit https://www.samsung.com/ph/

Galaxy S26 Ultra: Where Innovation Leads

Galaxy S26 Ultra brings together Samsung’s most advanced innovation in a single device — powerful performance, an industry-leading camera system, enhanced intuitive Galaxy AI and the world’s first mobile phone with a built-in Privacy Display.²

Privacy Display, which has drawn widespread praise since its unveiling, is a breakthrough in display technology that fundamentally changes how privacy can be protected on a phone at a pixel level. Designed for everyday situations, hardware and software are working as one to protect privacy without compromising everyday viewing experiences.

Built for all-day performance, Galaxy S26 Ultra delivers the most powerful performance on a Galaxy S series yet, powered by a customized mobile processor — Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy³ — with significant gains⁴ across the CPU, GPU and NPU to support faster, smoother experiences that keep up throughout the day.

Galaxy S26 Ultra also features Samsung’s most intuitive and user-friendly AI experience to date. Features like Now Nudge⁵ provide proactive and relevant context-aware suggestions, while Now Brief⁶ surfaces timely reminders for important events. A choice of agents⁷ also help users to complete tasks easier with a single button press or voice prompt.

Galaxy S26 Ultra builds on Samsung’s industry-leading camera system, seamlessly integrating capture, editing and sharing into one intuitive workflow. Nightography video⁸ keeps footage vibrant even in low light, and Super Steady,⁹ which comes with a new horizontal lock option for greater stability, even during dynamic movement. Editing is just as easy and straight forward. With the upgraded Photo Assist,¹⁰ users can refine images and express their creativity by simply describing what they want in their own words, while Creative Studio¹¹ empowers users to easily turn their ideas into polished visuals — from stickers and invitations to personalized wallpapers.

Galaxy Buds4 Series: Superior Hi-Fi Sound With Computationally Designed Fit

Users can enhance the capabilities of the Galaxy S26 with the new Galaxy Buds4 series which integrated Samsung’s most advanced audio and wearability innovations together in one seamless experience. The Galaxy Buds4 Pro and Buds4 deliver superior hi-fi audio and everyday wearability to achieve the best listening experience across the Galaxy Buds series to date. The Buds4 series establishes a new iconic blade design with an engraved pinch control¹² and ultra-sleek ergonomic fit, achieved by analyzing hundreds of millions of global ear data points and running over 10,000 simulations¹³ to optimize for all-day wearability and comfort. Powerful hardware and software innovations on the Buds4 Pro such as a wider woofer and an enhanced Adaptive Equalizer and Active Noise Cancellation¹⁴ produce rich full-spectrum sound true to the original recording. With the integration of several AI agents¹⁵ and intuitive hands-free controls, the Buds4 series becomes a natural companion to Galaxy S26, extending everyday experiences beyond the phone.

Starting March 11, the Galaxy S26 series is available¹⁶ through carriers, retailers and Samsung.com. The Galaxy S26 series features a unified design language across all models, with shared color options including Cobalt Violet, White, Black and Sky Blue alongside the Samsung.com-exclusive Pink Gold and Silver Shadow.

The Galaxy Buds4 series is available in two models — Galaxy Buds4 Pro and Buds4 — with distinct colorways including White and Black with a refined matte finish — as well as an online-exclusive Pink Gold for Buds4 Pro.

For added peace of mind, Samsung Care+¹⁷ offers comprehensive coverage that protects the devices’ value, including fast repairs for accidental damage, extended warranty and certified expert support available both at home and abroad.

Samsung Unpacked 24. Februar 2026

For more information about the Galaxy S26 series and Galaxy Buds4 series, please visit: Samsung Newsroom, SamsungMobilePress.com and Samsung.com

1. Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier. ︎
2. World’s first built-in privacy display on a smartphone. Must be enabled in settings. Privacy Display feature controls the screen’s viewing range to limit peripheral vision. Some changes in image quality may occur outside the viewing range. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information. ︎
3. Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. ︎
4. AP performance improvements shown compared to Galaxy S25 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications. ︎
5. Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts currently available with Samsung Messages and certain third-party messaging apps including Google Messages and Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed. ︎
6. Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. The description of photos provided by moments may not align with the user’s intent. Notifications must be switched on to be used as the recalled data. Recalled data available from supported app notifications, Messages, Gmail and Samsung Wallet and data collected from Gmail is only applicable if the user consents to Personal Data Intelligent’s Gmail read permission. Recalled data for reservation details only available from reservation confirmation messages. ︎
7. Availability may vary by region/country and language. ︎
8. Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects. ︎
9. Super Steady results may vary depending on editing method and/or shooting conditions. ︎
10. Photo Assist may require a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed. ︎
11. Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. The accuracy and reliability of the generated output is not guaranteed. Sticker sets only compatible with Samsung Keyboard and can only be shared via Quick Share feature with other Galaxy devices that have One UI 5.0 or later installed and Quick Share app version 13.8.50.x or later. ︎
12. Galaxy Buds are available to connect as Bluetooth Audio regardless of OS, but to configure advanced settings, Galaxy Buds must be paired with a smartphone with Android 10.0 or above and a minimum of 1.5GB of memory.​ Advanced settings on the quick panel or Buds menu in Settings include Noise Control, Adaptive EQ, Pinch Control and software update. ​Some features are only available on compatible Samsung Galaxy smartphones.​ Android is a trademark of Google LLC. ︎
13. Based on global ear data research conducted by Samsung Design Innovation Center. ︎
14. Available on Buds4 Pro. ︎
15. AI features require a compatible Samsung Galaxy phone. ︎
16. Availability may vary by country, region, and carrier. Color availability may vary depending on country or carrier. ︎
17. Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/ ︎

Samsung recently announced the new Galaxy S26 Series and it’s been making waves around the world with its latest innovations.

The latest devices from Samsung – the Galaxy S26, Galaxy S26+, and Galaxy S26 Ultra – are the most intuitive AI phones designed to make every day easier and seamless. From the moment you wake up until your dinner date, these devices will feel like they know you best by anticipating your next needs.

If you want to get your hands on this latest flagship device from Samsung, check out these pre-order promos running until March 17!

Unlock Special Pre-Order Benefits

From now until March 17, pre-order and enjoy FREE Double Storage worth up to ₱14,000 plus up to 18% savings and 0% installment up to 36 months at cash price via UnionBank, BDO, BPI, Metrobank, HSBC, and PNB. Get up to 14% off with 0% installment up to 24 months through EastWest, Security Bank, HSBC, and Chinabank at participating Samsung Authorized Stores nationwide. Online shoppers can also score up to 18% savings via Samsung.com (until March 8), Abenson.com, Lazada, and Shopee.

For those with no credit card, Samsung Finance+ offers up to ₱15,000 off at zero processing fee with 0% installment up to 24 months, plus flexible 36-month terms via Home Credit at a low 1% add-on rate per month. For added peace of mind, Samsung Care+ is available at 25% off for 2-year unlimited repair coverage, including accidental and liquid damage, with worldwide support.

Simply Doing The Most

There is a real upgrade to your everyday life with the Galaxy S26 series, delivering peak performance no matter where the day takes you. Whether you’re in the zone for a high-productivity workday or catching vibes on a weekend escape, these devices ensure that you can keep on doing the most.

Samsung ensures your data is safe from prying eyes with its groundbreaking, industry-first feature, the Privacy Display, which conceals parts of your screen with just a simple tilt. You can even customize it per app or choose to only hide certain parts of your screen. And as sophisticated as the phone looks, the Snapdragon® 8 Elite Gen 5 in the Galaxy S26 Ultra levels up the game. It delivers buttery-smooth visuals and zero lag, letting you juggle multiple tabs and move at your own pace without the glitch. The best part? This time, you don’t have to wait around for your phone to “come back to life” anymore. With Super Fast Charging 3.0, you’re back at 75% in just 30 minutes, just enough time for a quick coffee break before you get back to whatever’s next.

Capture Like A Pro

From jetsetters to concert junkies to aspiring content creators, you will surely enjoy the Galaxy S26 Series featuring Samsung’s best camera system yet along with an upgraded Photo Assist that makes content creation a bliss.

Whether you’re catching the late-night vibe at a hangout, Enhanced Nightography Video keeps your footage vibrant and crystal clear without the grainy “low-light struggle”. Even when you’re doing the most, the upgraded Super Steady features a horizontal lock, acting like a built-in stabilizer. It’s so steady that you can tilt your phone a full 360 degrees and your shots stay leveled all throughout, keeping them professional-looking without the extra tool.

When inspiration hits, Creative Studio is there to help you visualize it instantly. Whether you start from a rough sketch, a photo, or just a quick prompt, you can turn your ideas into polished visuals, like custom stickers or personalized wallpapers, without ever breaking your creative flow. It’s all about working smarter, so you can share your best work the second it happens.

Intuitive, Stylish, Seamless

As your ultimate life-hack, Galaxy AI will make your day feel completely easy by handling the small details before they even become tasks. With Now Nudge, your phone anticipates your needs so you can stay in your flow, whether it’s instantly surfacing the best shots from a night out or managing your schedule so you never have to worry about back-tracking or missing an update. It even takes the little things, like Document Scan, which creates clean, professional copies instantly. Plus, you can navigate your phone with the upgraded Bixby using natural language, no “tech-speak” or exact commands required. It’s all about working smarter, so you can focus on what you actually enjoy.

High performance has never looked this good! Choose from our six stunning colorways and start doing the most with the Galaxy S26 Series. The Galaxy S26 Series comes in 4 colors namely, Cobalt Violet, White, Black, and Sky Blue, along with Samsung.com-exclusives, Pink Gold and Silver Shadow.

The Galaxy S26 series pairs instantly with the Galaxy Buds4 series, giving you instant, hands-free access to your favorite AI features and seamless connectivity the moment you open the case—no extra apps or reaching for your phone required. It’s a complete Galaxy ecosystem experience designed to be smart, intuitive, and truly in sync with you.

Learn more about the Galaxy S26 series here:

Galaxy S26 Ultra: https://www.samsung.com/ph/smartphones/galaxy-s26-ultra/buy/?modelCode=SM-S948BZVCPHL

Galaxy S26+: https://www.samsung.com/ph/smartphones/galaxy-s26-ultra/buy/?modelCode=SM-S948BZVCPHL

Galaxy S26: https://www.samsung.com/ph/smartphones/galaxy-s26/buy/?modelCode=SM-S942BZDQPHL

Galaxy Buds4 Pro: https://www.samsung.com/ph/audio-sound/galaxy-buds4-pro/buy/?modelCode=SM-R640NZDAASA

Galaxy Buds4: https://www.samsung.com/ph/audio-sound/galaxy-buds4-pro/buy/?modelCode=SM-R540NZKAASA

* Per DTI Fair Trade Permit No.249206 Series of 2026

**Per DTI Fair Trade Permit No. 250155 Series of 2026

**Per DTI Fair Trade Permit No. 250048 Series of 2026

***Per DTI Fair Trade Permit No. 247096 Series of 2025

Samsung Philippines and Catriona Gray officially welcomed the Galaxy S26 series to the Philippines at the Everyday with Galaxy AI event. (Ecosystem Product Marketing Manager Michelle Tee, Mobile Experience Business Manager Minhyuck Kim, President of Samsung Philippines Roman Han, #TeamGalaxy Catriona Gray, Head of Corporate Marketing Jun Guevara, Flagship Product Marketing Manager MJ Marfori, Flagship Product Marketing Manager Isabelle Kim)

Samsung set the stage for a hi-fi lifestyle as it unveiled the new Galaxy S26 Series and Galaxy Buds4 Series at the “Everyday with Galaxy AI” Mall Experience. Held at the SM Mall of Asia Music Hall, the event allowed everyone to witness firsthand how Galaxy AI seamlessly weaves into a more refined and innovative daily routine.

From testing out features in the experience zones to the nostalgic live performances of OPM band Over October and #TeamGalaxy’s Catriona Gray sharing her story on stage—this unforgettable experience showcased exactly how to inspire the kind of smarter daily life you’ll always want to seek after.

Samsung Philippines hosted the ‘Everyday with Galaxy AI’ event at SM Mall of Asia to introduce their latest innovations — the Galaxy S26 Series and Galaxy Buds4 Series.

Joining the festivities was beauty queen, youth advocate, and TV Personality #TeamGalaxy Catriona Gray, who joined the stage to share her amazement at how the Galaxy S26 Series feels so intuitive. She highlighted the Galaxy AI features that make her everyday life feel effortlessly inspiring.

To cap the night off, Galaxy fans and avid supporters gathered to catch OPM indie-pop band Over October, who set a relaxed, high-energy vibe with nostalgic hits like “Ikot” and “Dahan”.

Over October closed the Everyday with Galaxy AI event with a live performance and a selfie using the Galaxy S26 Ultra. It was a successful night celebrating the arrival of the Galaxy S26 series in the Philippines.

While enjoying their brews at the Galaxy AI Café, the community discovered how Galaxy AI keeps life organized and secure—featuring Now Nudge which offers new intuitive ways to get you through your day and the new Privacy Display, which ensures sensitive information remains for your eyes only.

Everyone got a hands-on look at the Creative Studio AI features, which allow users to unleash a better eye for photography. Fans explored how to refine their shots with Generative Edit and Photo Assist, showing how easy it is to smooth out every photo with just a few taps. Beyond editing, the Nightography Experience Zone invited everyone to test the Nightography Video and Super Steady to capture cinematic content amidst dark settings and vibrant neon lights.

In the Life in Hi-Fi zone, visitors got their first hands-on experience with the Galaxy Buds4 and Buds4 Pro series, leaving many impressed by the premium design and how it feels both sleek and secure for all-day wear. With Galaxy AI integration, users tested the Adaptive Controls, navigating their music and calls with a simple nod or headshake. Combined with Live Translate and Ambient Sound, the Galaxy Buds4 Series proved to be the ultimate companion for an immersive, uninterrupted audio experience.

At the Unbeatable Gaming Zone, gamers felt the sheer speed of the Snapdragon® 8 Elite Gen 5 on the Galaxy S26 Ultra and the Exynos 2600 on the Galaxy S26 and S26+, experiencing smooth visuals and zero lag, all while the new thermal architecture kept the devices cool under pressure.

The excitement reached the Pre-order Now zone. For those who went all-in on the Galaxy S26 Series, the rewards were truly epic. Beyond exclusive on-site promos and flexible payment plans, the event concluded with the announcement of the grand raffle winners. One lucky winner took home a brand-new BYD Seal 5 DM-i, while others secured their spots at the highly anticipated SEVENTEEN concert on March 21 when they pre-order in select stores. It was the perfect “double win”—an upgraded lifestyle paired with a once-in-a-lifetime experience.

Samsung is also set to bring this experience to other locations soon! Visit the ‘Everyday with Galaxy AI’ in Pampanga from March 7 to 8 at SM City Clark and in Cebu from March 14 to 15 at SM Seaside Cebu for more exciting pre-order deals.

At the Everyday with Galaxy AI event in MOA, MJ Marfori, Samsung Philippines’ Flagship Product Marketing Manager, shared the best ways to upgrade to the Galaxy S26 series. Samsung makes it easier for everyone to switch to the newest AI-integrated devices.

The Samsung Galaxy S26 Series is available for pre-order until March 18 through samsung.com, Samsung Experience Stores, Authorized Samsung Stores, Lazada, Shopee, Abenson.com, and MemoXpress Online.

Pre-order now to instantly double your storage, a value of up to ₱14,000. Take advantage of incredible savings up to 18% and enjoy 0% installment plans for up to 36 months with major bank partners like UnionBank, BDO, BPI, Metrobank, HSBC, and PNB. Plus, find up to 14% off with 0% installment up to 24 months through Eastwest, Security Bank, HSBC, and Chinabank at authorized stores. Online shoppers can also grab up to 18% savings on cash price offers at Samsung.com until March 8, Abenson.com, Lazada, and Shopee.**

No credit card? With Samsung Finance+, you can save up to ₱15,000 with 0% processing fee and 0% installment for up to 24 months,* or choose Home Credit for a 36-month plan at a super low 1% add-on rate per month. For ultimate peace of mind, Samsung Care+ is offering 25% off on 2-year unlimited repair coverage for accidental and liquid damage, and replacements worldwide.
To find out more about the Galaxy S26 Series and Buds4 Series, visit:

● Galaxy S26 Ultra: https://www.samsung.com/ph/smartphones/galaxy-s26-ultra/buy/?modelCode=SM-S948BZVCPHL
● Galaxy S26+: https://www.samsung.com/ph/smartphones/galaxy-s26-ultra/buy/?modelCode=SM-S948BZVCPHL
● Galaxy S26: https://www.samsung.com/ph/smartphones/galaxy-s26/buy/?modelCode=SM-S942BZDQPHL
● Galaxy Buds4 Pro https://www.samsung.com/ph/audio-sound/galaxy-buds4-pro/buy/?modelCode=SM-R640NZDAASA
● Galaxy Buds4: https://www.samsung.com/ph/audio-sound/galaxy-buds4-pro/buy/?modelCode=SM-R540NZKAASA

For more information, follow @SamsungPH on Facebook, Twitter, and Instagram, or visit https://www.samsung.com/ph/

Highlighting the region’s strong demand for technology, he noted that 9 out of 10 young people in Southeast Asia use AI on their mobile devices daily.

He said, “Southeast Asia and Oceania is one of the most dynamic markets in the world and the region that adopts AI innovations the fastest”, emphasizing that with its openness and enthusiasm towards technological advancements, the region holds immense potential and will be a key area for future AI development.

Noting the region’s diverse population and landscape, TM Roh reiterated the importance of localization, sharing that Samsung is optimizing Galaxy AI for local languages, contexts and environments at three R&D centers in Indonesia, Vietnam, and the Philippines. 

“Our customers in Southeast Asia and Oceania have very high expectations for the latest technology,” he said. To meet the needs and demands of consumers in the region, he shared that “the Galaxy S26 is built to deliver the most powerful mobile performance to date, elevating the camera experience to the next level and is designed to help users complete daily tasks more quickly and naturally with enhanced Galaxy AI.”

The Galaxy S26 Series represents an important step forward in Samsung’s agentic AI approach by reducing effort from users to get things done and having AI quietly assisting in the background to make daily life simpler. 

TM Roh revealed that 67% of the Galaxy S25 Series sold in Southeast Asia and Oceania were the Galaxy S25 Ultra, reflecting consumer demand for premium mobile experiences. He also shared that the sales of the Galaxy S25 Series in the region surpassed its predecessor, with momentum growing through real-use case reviews and word of mouth recommendations. He expressed heartfelt appreciation for the strong support from consumers in the region. 

As consumers in Southeast Asia and Oceania anticipate and look forward to the arrival of the new line-up, the Galaxy S26 Series will be launched across five markets in the first phase – Thailand, Australia, Vietnam, Malaysia, and Singapore.

Learn more about the Galaxy S26 Series:

• Galaxy S26 Ultra https://www.samsung.com/ph/smartphones/galaxy-s26-ultra/buy/?modelCode=SM-S948BZVCPHL
• Galaxy S26+ https://www.samsung.com/ph/smartphones/galaxy-s26-ultra/buy/?modelCode=SM-S948BZVCPHL
• Galaxy S26 https://www.samsung.com/ph/smartphones/galaxy-s26/buy/?modelCode=SM-S942BZDQPHL

SAN FRANCISCO, CA – Feb 25, 2026 – Samsung Electronics Co., Ltd. today announced the Galaxy S26 series, powered by the most intuitive, proactive and adaptive Galaxy AI^[1] experiences yet, and designed to simplify the tasks people do on their phones every day. From managing plans and finding information to capturing and refining content, Galaxy S26 reduces the effort and number of steps required to get things done. As Samsung’s third-generation AI phones, Galaxy S26, S26+ and S26 Ultra handle complex tasks in the background, allowing users to focus on results rather than how the technology works.

The Galaxy S26 series was engineered with Samsung’s most advanced capabilities working together as one: incredible performance, an industry-leading camera system and Galaxy AI. This provides a strong foundation that gives Galaxy S26 users the confidence to depend on their phone throughout the day without compromising security or privacy.

Building on Samsung’s decades of innovation in display technology, Galaxy S26 Ultra introduces the world’s first built-in Privacy Display for mobile phones to unlock a new class of display experiences and reinforce Samsung’s commitment to privacy at a pixel level. Galaxy S26 Ultra also delivers a customized chipset and upgraded thermal management that enable faster and more powerful AI — all wrapped up in the slimmest Ultra yet.

Together, these choices allow the Galaxy S26 series to deliver the most powerful Galaxy experience yet.

“We believe AI should be something people can depend on every day, designed to work consistently for everyone and without the need for expertise,” said TM Roh, Chief Executive Officer, President, and Head of Device eXperience (DX) Division at Samsung Electronics. “With the Galaxy S26 series, we focused on making AI feel effortless, working quietly in the background so people can focus on what matters.”

Powerful Performance Designed Around Everyday Use

Engineered for all-day performance, the Galaxy S26 series is built on the most powerful hardware ever on a Galaxy S series, powered by a customized chipset. Across the line-up, the Galaxy S26 series is engineered for AI performance, power efficiency and thermal management, ensuring demanding tasks run smoothly and consistently, so users can rely on their device when it matters.

On Galaxy S26 Ultra, a customized mobile processor — Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy^[2] — delivers the best performance ever in its class with significant gains across CPU, GPU, and NPU to support faster, smoother experiences that keep up throughout the day.

A CPU performance increase of up to 19%^[3] means Galaxy S26 Ultra responds more quickly and handles complex workloads intelligently, even when multiple tasks are running at once. A 39% improvement in NPU performance powers always-on Galaxy AI features that run seamlessly, allowing users to move between tasks without lag or interruption. A 24% boost in GPU performance delivers richer visuals and more fluid gameplay.

To sustain this level of performance, Galaxy S26 Ultra introduces a redesigned Vapor Chamber with thermal interface material positioned along the sides of the processor, allowing heat to spread more efficiently across a larger surface area. This improves^[4] heat dissipation to keep the device cool and consistent, even during demanding activities such as gaming, multitasking and video capture. To support all-day use, Galaxy S26 Ultra also brings Super Fast Charging 3.0, minimizing downtime by reaching up to 75% charge in just 30 minutes^[5].

Embedded into the processor, Samsung’s proprietary technologies enhance visual performance. ProScaler^[6] improves image scaling so photos and videos appear richer and clearer at a glance by sharpening text and fine detail while smoothing textures. Additionally, Samsung’s mobile Digital Natural Image engine (mDNIe) delivers more subtle and lifelike colors thanks to image processing with four times the precision compared to the previous generation.

Taken together, these advancements deliver dependable all-day performance, making every action feel effortless.

Galaxy’s Industry-Leading Camera System

The Galaxy S26 series brings the same focus on intuitive interaction to creativity and productivity, delivered through the industry-leading Galaxy camera system. With an approach that integrates capturing stunning photos and videos, editing and sharing into a single, seamless experience, creativity feels more natural and accessible even without professional tools or technical knowledge.

On Galaxy S26 Ultra, wider camera apertures^[7] allow more light to reach the sensor, delivering clearer photos with richer details in low-light conditions, even when zoomed in. Enhanced Nightography Video^[8] keeps footage clearer and more vibrant even in dim scenes, whether capturing concerts indoors or recording moments around a campfire after sunset. Video capture is further enhanced with upgraded Super Steady^[9] capabilities, which add a horizontal lock option for greater stability and to make consistent framing easier to achieve, even with bumpy trails or fast-paced activities. Galaxy S26 Ultra is the first Galaxy device to support APV, a new professional-grade video codec designed to deliver efficient compression for high-quality production workflows. Optimized for advanced creators, it ensures visually lossless video quality that stays true even after repeated editing.

Improvements to the AI ISP^[10] now extend to the selfie camera, capturing more natural skin tones and finer detail in mixed lighting.

Editing photos and videos is just as easy and straightforward, with AI-powered tools built into familiar workflows so users can make changes quickly and unlock their creativity without design expertise.

With the upgraded Photo Assist^[11] suite, users can simply describe what they want to change in their own words. Changing the scene from day to night is just a matter of asking. It can also add to images and restore missing parts of objects like a bite taken out of a cake. Personal details, such as a spill on clothing, can also be cleaned up with Galaxy AI’s new ability to change outfits in photos. Edits can now be made continuously, reviewed step by step, and easily adjusted or undone along the way, making the process feel fluid rather than final.

Creative Studio^[12] builds on this simplicity by bringing creation and customization into one integrated space, making it easy to act on ideas when inspiration strikes. Starting from a sketch, photo or prompt, users can quickly turn ideas into polished visuals — from stickers and invitations to personalized wallpapers — and refine or share them without switching tools or interrupting creative flow.

The Galaxy S26 series also simplifies frequent visual tasks with AI-powered tools like the Document Scan, which removes distortions and distractions such as creases or fingers to deliver clean scans instantly. Multiple images can be organized automatically into a single PDF, making it easy to digitize receipts, forms or notes.

The Most Intuitive Galaxy AI Experience Yet

The Galaxy S26 series is designed to make frequently used experiences feel straightforward and user-friendly, with Galaxy AI reducing the steps between intent and action. It works more proactively and seamlessly on the user’s behalf based on context, surfacing the right support at the right moment and automating tasks with minimal manual input. As the technology fades and handles tasks in the background, users can focus on the results.

With Now Nudge^[13], timely and relevant suggestions help users stay in the flow without being distracted. If a friend asks for photos from a recent trip, Galaxy S26 automatically suggests photos from the Gallery, removing the need to search through albums or switch between apps. When receiving a message about a meeting, Galaxy S26 can recognize related Calendar entries and check for conflicts.

On the Galaxy S26 series, Now Brief^[14] has become more proactive and personalized^[15]. It surfaces timely reminders for important events – from reservations to travel updates – based on personal context, helping users stay organized throughout the day.

Searching for information is also easier than ever. Circle to Search with Google^[16] on the Galaxy S26 series has been upgraded with enhanced multi-object recognition, so users can now explore more deeply on multiple parts of an image at once. If users spot a look they love, the feature also identifies everything from the jacket to the shoes, all in one search.

Galaxy S26 series features an upgraded Bixby^[17] as a conversational device agent, making it more intuitive and easier than ever to interact with Galaxy devices. Users can navigate their devices and adjust settings using natural language, without the need for exact terminology or commands.

Alongside Bixby, Galaxy S26 series integrates a choice of agents, including Gemini and Perplexity. Once set up, tasks can be completed with a single button press or voice prompt. Galaxy S26 can also handle multi-step tasks in the background, streamlining the process on the user’s behalf. For example, with Gemini, booking a taxi^[18] is as simple as asking, reviewing the details and tapping confirm. These agents support tasks such as searching and carrying out complex tasks seamlessly across apps through natural interaction.

Together, these proactive, personalized and adaptive experiences lay the foundation for more agentic AI experiences — setting the stage for Galaxy devices to become trusted companions that understand and anticipate user needs.

Layers of Protection in the Age of AI

As mobile experiences become more personalized thanks to AI, protecting user privacy becomes even more critical. Samsung builds protection into every layer of Galaxy S26, keeping personal data secure while giving users transparency and control over how their information is used.

Galaxy S26 Ultra introduces privacy at the pixel level with the mobile industry’s first built-in Privacy Display^[19], a breakthrough in display technology that fundamentally changes how privacy can be protected on a phone. Designed for everyday situations like transit, cafés and shared environments, Privacy Display goes beyond anything previously available on mobile devices — hardware and software working as one to protect privacy without compromising the viewing experience.

By controlling how pixels disperse light, the display keeps content clear, bright and comfortable for the user in everyday use, while limiting what others can see. Unlike traditional stick-on privacy films, Galaxy’s integrated Privacy Display preserves full viewing quality from all directions when off, and limits visibility for others from side viewing angles when activated, even when switching between portrait and landscape orientation.

Users can customize when it turns on — such as when entering PINs, patterns and passwords or opening selected apps — and adjust privacy levels depending on the situation. Partial Screen Privacy intelligently limits visibility for notification pop-ups, while Maximum Privacy Protection further obscures side views for added discretion, all with minimal impact on power or usability.

The Galaxy S26 series also brings smarter software safeguards that work quietly in the background. AI-powered Call Screening^[20] identifies unknown callers and summarizes intent, making it easier to safely manage calls. Privacy Alerts use machine learning to proactively notify users in real time when apps with device admin privileges unnecessarily attempt to access sensitive data, such as precise location, call logs or contacts. These alerts help users quickly understand when apps are seeking deeper access, so they can manage permissions with greater clarity and control.

Private Album, built directly into Gallery, lets users easily hide selected photos and videos without creating a separate folder or signing into a Samsung Account. To stay ahead of emerging threats, Galaxy S26 also extends Samsung’s innovation in post-quantum cryptography (PQC) to critical system processes, including software verification and firmware protection, strengthening device integrity for the future.

New updates to Knox Matrix further strengthen protection across connected Galaxy devices, adding PQC-enabled end-to-end encryption for more services such as eSIM transfers and clearer visibility into firmware update status across the ecosystem through Security Status of Your Devices.

These experiences are supported by Samsung Knox, the multi-layer security platform that protects Galaxy devices from the chip level up. For on-device Galaxy AI, Personal Data Engine (PDE) enables context-aware, personalized AI experiences. To keep this process safe, Knox Enhanced Encrypted Protection (KEEP) encrypts each app’s data, while Knox Vault adds a physical layer of protection that isolates sensitive data inside its own secure hardware. Together with settings that let users choose how AI features operate, Galaxy S26 combines hardware and software to deliver a comprehensive, system-wide approach designed to keep personal data protected.

These updates build on Galaxy’s existing security and privacy portfolio which includes Auto Blocker, Theft Protection, Private Sharing, Secure Wi-Fi and more. These layers of protection are designed to give users greater transparency, choice and control through Samsung’s continued mobile security innovation in the age of AI. And with seven years of security updates, Galaxy S26 helps keep these layers resilient over time — supporting longer, more confident use well into the years ahead.

Galaxy S26’s ease of use continues even when the phone is out of reach. The new Galaxy Buds4 series is a natural companion to Galaxy S26, extending everyday experiences beyond the phone while delivering rich and immersive hi-fi sound. When Galaxy S26 is paired with Galaxy Buds4, interactions can continue naturally in moments when using hands isn’t practical. Users can activate AI agents^[21] with their voices, manage calls through simple Head Gestures^[22] on Buds4 Pro, and stay connected without breaking their flow.

Availability

Galaxy S26 Ultra, S26+ and S26 will be available for pre-order starting from February 26. The Galaxy S26 series features a unified design language across all models, with shared color options including Cobalt Violet, White, Black and Sky Blue^[23] alongside the Samsung.com-exclusive^[24] Pink Gold and Silver Shadow.

Pre-order now and get Double Storage on us worth up to ₱14,000.* You can also enjoy up to 18% savings, plus 0% installment up to 36 months at cash price via UnionBank, BDO, BPI, Metrobank, HSBC, and PNB. You can also enjoy up to 14% off, plus 0% installment up to 24 months at cash price via Eastwest, Security Bank, HSBC, and Chinabank at participating Samsung Authorized Stores nationwide. Online, you can also enjoy cash price offers with up to 18% savings via Samsung.com until March 8, Abenson.com, Lazada, and Shopee.**

No credit card? Samsung Finance+ offers up to P15,000 off at zero processing fee at 0% installment up to 24 months*, and via Home Credit. 36 months installment also available via Home Credit at super low interest rate with only 1% add-on rate per month. For your peace of mind, Samsung Care+ offers 25% off on 2-year unlimited repair coverage for accidental and liquid damage, and replacements worldwide.***

Find out more:

• Galaxy S26 Ultra https://www.samsung.com/ph/smartphones/galaxy-s26-ultra/buy/?modelCode=SM-S948BZVCPHL
• Galaxy S26+ https://www.samsung.com/ph/smartphones/galaxy-s26-ultra/buy/?modelCode=SM-S948BZVCPHL
• Galaxy S26 https://www.samsung.com/ph/smartphones/galaxy-s26/buy/?modelCode=SM-S942BZDQPHL
• Galaxy Buds4 Pro https://www.samsung.com/ph/audio-sound/galaxy-buds4-pro/buy/?modelCode=SM-R640NZDAASA
• Galaxy Buds4: https://www.samsung.com/ph/audio-sound/galaxy-buds4-pro/buy/?modelCode=SM-R540NZKAASA

* Per DTI Fair Trade Permit No.249206 Series of 202

**Per DTI Fair Trade Permit No. 250155 Series of 2026

**Per DTI Fair Trade Permit No. 250048 Series of 2026

***Per DTI Fair Trade Permit No. 247096 Series of 2025

SPECIFICATION TABLE

*Specifications may vary by market.

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

[1] Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier.

[2] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

[3] AP performance improvements shown compared to Galaxy S25 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[4] Vapor Chamber performance improvements shown compared to Galaxy S25 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[5] Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4,855 mAh for Galaxy S26 Ultra.

[6] ProScaler feature is supported on Galaxy S26+ and S26 Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.

[7] 47% more light on 200MP Wide camera and 37% on 50MP Telephoto (5x Optical Zoom) camera on Galaxy S26 Ultra. Brightness improvements shown are compared to Galaxy S25 Ultra.

[8] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[9] Super Steady results may vary depending on editing method and/or shooting conditions.

[10] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[11] Photo Assist may require a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[12] Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. The accuracy and reliability of the generated output is not guaranteed. Sticker sets only compatible with Samsung Keyboard and can only be shared via Quick Share feature with other Galaxy devices that have One UI 5.0 or later installed and Quick Share app version 13.8.50.x or later.

[13] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts currently available with Samsung Messages and certain third-party messaging apps including Google Messages and Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed.

[14] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. The description of photos provided by moments may not align with the user’s intent. Notifications must be switched on to be used as the recalled data. Recalled data available from supported app notifications, Messages, Gmail and Samsung Wallet and data collected from Gmail is only applicable if the user consents to Personal Data Intelligent’s Gmail read permission. Recalled data for reservation details only available from reservation confirmation messages.

[15] Compared to previous models.

[16] Circle to Search is a trademark of Google LLC. Results for illustrative purposes only. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy.

[17] Bixby service availability requires Samsung Account login and data connection. Available functions and features may vary by country, region, and language. Bixby only recognizes certain accents and dialects of English (UK), English (US), English (India), French (France), German (Germany), Italian (Italy), Japanese (Japan), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain), and Spanish (Latin America). Other supported languages may be added in the future. Not all accents, dialects, and expressions may be recognized, and actual performance may vary depending on pronunciation, voice level, and the surrounding environment. Use of Bixby may be limited in certain situations such as when recording media (Video/Game/Voice), during calls, Maximum Power Saving mode, Emergency mode and Samsung Kids. Service availability may vary by country/service provider/language/device model/OS version. Bixby controls selected apps, other apps to be supported. To control SmartThings enabled devices with Bixby, first connect the devices to the SmartThings app. For more information, visit the SmartThings website (www.samsung.com/smartthings).

[18] Availability may vary by country, region, language device model, OS/One UI version.

[19] Privacy Display feature controls the screen’s viewing range to limit peripheral vision. Some changes in image quality may occur outside the viewing range. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information.

[20] Call Screening feature for Call Assist may vary by country, region and language. Feature may need to be manually activated in select regions.

[21] AI features require compatible Samsung Galaxy phone.

[22] Default is set as off. User can turn on Head Gestures through the Galaxy Wearable app.

[23] Color availability may vary depending on country or carrier.

[24] Exclusively available on Samsung.com.