The full experience of One UI 9 will be introduced with upcoming Galaxy flagship devices later this year, which will include advanced AI features that will make mobile interaction easy and effortless.

What’s New in One UI 9 Beta

One UI 9 beta introduces several updates across key areas of the mobile experience.

Samsung Notes¹ gains creative new tools, including decorative tapes and a wider variety of pen line styles. Meanwhile, the Contacts app now offers direct access to Creative Studio² for creating personalized profile cards without the need to switch between apps.

The updated Quick Panel³ gives users greater control over its layout. Brightness, sound and media player are each independently adjustable, with more size options to suit individual preferences.

Accessibility is significantly improved by an adjustable Mouse Key speed that enables smoother cursor control and a combined TalkBack package that brings together features previously offered separately by Google and Samsung. The new Text Spotlight feature — which displays selected text larger or more clearly in a floating window — has also been added to make reading easier.

One UI 9 also introduces enhanced protection against suspicious apps and potential threats: when new high-risk apps are detected, it now warns users, blocks execution and installation, and recommends deletion through security policy updates.⁴

Availability

The One UI 9 beta program will be available to Galaxy S26 series users in select markets, including Germany, India, Korea, Poland, the U.K. and the U.S starting this week. Galaxy S26 series users can apply to join the beta program via the Samsung Members app.

1. Service availability may vary by region/country, OS/One UI version, device model and phone carrier. ︎
2. Requires Creative Studio app installation. Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. The accuracy and reliability of the generated output is not guaranteed. Sticker can only be shared with other Galaxy devices. ︎
3. Certain settings might be grayed out or will not appear if the feature is turned off. ︎
4. Samsung’s security policy updates are designed to improve device security through service operation policy changes and may include updates to list of potential high-risk apps according to Samsung’s internal assessment.  ︎

We’ve all been there—waiting for the perfect moment to launch a new project, embark on a dream trip, or finally commit to that side hustle. Consider this the sign you’ve been waiting for.

Samsung offers exclusive deals across its flagship lineup including the Galaxy S25 and S26 Series, Galaxy Z Fold7 and Galaxy Z Flip7, specifically engineered to power your prime era – a more inspired version of yourself, using intuitive Galaxy AI as the spark that pushes you to be more.

Life doesn’t get less busy, but you can get better at handling it. This year, the ‘Leveled Up You’ is about finding a better rhythm. Instead of feeling buried under a mounting to-do list, you’re using the right devices to stay a step ahead and keep your career goals in check while still leaving space for the travel and little things that actually get you excited.

Upgrade the Way You Handle the Hustle

For the students and professionals rewriting the rules of productivity, the Galaxy S26 Series—including the Galaxy S26, Galaxy S26+, and Galaxy S26 Ultra—and the Galaxy S25 Series—featuring the Galaxy S25, Galaxy S25+, Galaxy S25 Ultra, and the versatile Galaxy S25 FE—is the gateway to getting things done, faster. Imagine sitting in during a lecture or a marathon meeting and never worrying about the clutter of information.

With Note Assist, Galaxy AI neatly tidies up your handwritten notes and generates simple summaries, while Transcript Assist works behind the scenes converting audio into perfectly structured text. When inspiration strikes, you can engage in a natural dialogue with Gemini Live to brainstorm your next project, while Now Nudge anticipates your schedule before you even check the clock. Even the simplest curiosity is satisfied instantly with Circle to Search, allowing you to identify anything on your screen without ever breaking your flow.

Living Your Best Life, Powered by Galaxy AI

The journey doesn’t stop at the office door. For the creators and explorers, the Galaxy Z Fold7 and Galaxy Z Flip7 shows what it means to document a life well-lived. The Galaxy Z Fold7 transforms from a sleek, pocketable device into an expansive tablet-sized canvas, allowing you to master the art of multitasking, like editing a travel vlog while simultaneously checking flight updates. Meanwhile, the Galaxy Z Flip7 offers a very compact, hands-free phone that features a large, functional cover screen that lets you capture the moment even without unfolding.

The “Levelled-Up You” doesn’t just take photos; you capture cinematic stories. With Nightography Video, the darkness of a dimly lit dinner becomes a vivid memory. If a shot isn’t quite perfect, Photo Assist allows you to edit reality itself, moving subjects or filling backgrounds with a single tap. On the expansive screen of the Fold, you master the art of multi-tasking, editing a travel vlog while simultaneously checking flight updates and chatting with friends. All the while, the advanced industry first Privacy Display in the Galaxy S26 Ultra ensures that your creative process and personal data remain for your eyes only.

With a Galaxy device in your hand, the goals that once felt miles away suddenly feel like they are right in front of you. You’ve been waiting for a sign to change the way you work, play, and create. This is it. The era of the “Levelled-Up You” has officially begun, and your new favorite device is ready to lead the way.

The Sign You Needed? Just Right Here.

Upgrading your lifestyle has never been easier! Catch this exclusive lineup of promotions across all flagship devices, from the cutting-edge Galaxy S25 and S26 series to the stylish and compact Galaxy Z Series. These exclusive deals are the final piece of the puzzle, ensuring that the most powerful tools on the planet are within your grasp.

For those looking to trade in the old for the new, the S25 Family Trade-In offers up to 47% off, while the Galaxy S25 FE comes with a massive free double storage upgrade and additional discounts worth up to ₱16,000 off. Fans of the foldable revolution can secure up to ₱6,000 off the Galaxy Z Fold7 or Z Flip7 at Samsung Authorized Stores, or opt for the Family Trade-In to enjoy up to 46% off the Galaxy Z Fold7. To make the upgrade even more seamless, credit card holders can enjoy up to 12% off with 0% installment plans for up to 24 months through participating channels until June 30, 2026.

For more information, visit samsung.com.ph or Samsung Philippines Newsroom.

In response, Samsung asked a simple question — can anyone create Hollywood-style videos on a Galaxy mobile phone? The answer is the Cinematic Look-Up Table (Cine LUT) feature on the Galaxy S26 series. While theAPV codec provides the foundation for cinema-quality video, Cine LUT brings a distinct color style to the footage.

Cine LUT makes professional-level color grading — once reserved for experts — accessible to anyone. Samsung collaborated with internal teams and external specialists to bring the feature to life. The Mobile eXperience (MX) Business led final camera implementation, Samsung Research developed core video processing technologies and U5K Imageworks — a colorist studio behind globally recognized productions — helped shape its visual aesthetic.

Following the introduction of the APV codec, which delivers a visually lossless level of image quality, Samsung Newsroom spoke with three key developers behind Cine LUT — Sugon Baek of the Camera Image Quality R&D Group at the MX Business, Bomi Kim of the Reality Media Lab at Samsung Research and Taesik Eom, CEO of U5K Imageworks — to hear the story of its creation.

▲ (From left) Taesik Eom, Bomi Kim and Sugon Baek

Q. What is a LUT? What sets Cine LUT on the Galaxy S26 series apart?

Baek: A LUT is essentially a “map” that transforms one set of colors into a desired look. Unlike conventional filters that simply overlay color, Cine LUT reinterprets Samsung Log¹ footage to deliver the depth and look of professional filmmaking.

Kim: It’s optimized for Log video. By leveraging its wide gradation,² the feature precisely reconstructs color and brightness to preserve subtle tonal details often lost with conventional filters for richer, more natural depth.

▲ Comparison of Log footage in standard settings and with the Thriller LUT and Blockbuster LUT

▲ Comparison of Log footage in standard settings and with the Coming-of-age LUT and Romance LUT

Q. What led to the development of Cine LUT?

Kim: While Galaxy devices supported Log video for high-quality capture, color grading remained challenging for users. We aimed to make professional-looking results accessible without advanced editing skills.

Baek: We wanted to create an experience that lets users preview cinematic footage at the moment of capture, then apply a LUT and share the video with a single tap in the Gallery.

▲ (From left) Bomi Kim of the Reality Media Lab at Samsung Research and Sugon Baek of the Camera Image Quality R&D Group at MX Business

Q. How did the collaboration with U5K Imageworks begin? How was Cine LUT developed?

Eom: Our collaboration began two years ago with Rec. 709 LUT advisory work for Samsung Log video, where we refined strong colors into more natural tones — an experience that led to Cine LUT. For this project, we developed multiple versions across three intensity levels — neutral, soft and strong — and tested them in diverse scenes, ultimately selecting four core styles.

Kim: Building on U5K’s color direction, we validated the concepts against quantitative criteria to ensure consistent performance in different environments, refining them through testing until creative intent and technical quality aligned.

▲ Taesik Eom, CEO of U5K Imageworks

Q. What challenges did you face during development?

Kim: We needed a large dataset to validate performance across diverse conditions. Testing in real-world environments — from natural and indoor lighting to day and night — and close collaboration were key to capturing the nuances of color.

Baek: Maintaining consistent, undistorted color in different environments was challenging. Through continuous testing, we developed a LUT that balances subjective preference with objective quality.

Q. What was the key consideration in creating looks optimized for mobile phones?

Eom: Ensuring reliable performance in real-world conditions was key. Since lighting, exposure and white balance constantly vary, we focused on creating looks that remain natural in any situation.

Kim: Quality was our top priority. We analyzed each frame and validated performance using tools like color charts, gray balance and vector scopes.

Q. Why were these four styles chosen for the Galaxy S26 series?

Baek: We analyzed the visual language of popular film genres and identified four representative styles. From the high-contrast Blockbuster to the fresh Coming-of-age, warm Romance and moody Thriller, each color palette was designed to give everyday scenes an instant cinematic look.

Q. What are your plans for the future?

Baek: We aim to further establish the Galaxy S26 series as a professional-grade camera. We hope to see more content that resonates with both creators and viewers and will continue to set new standards in video creation.

 

Kim:As the world changes rapidly, our goal is to identify next-generation technologies. Through close collaboration with business divisions, we will work to bring them into products and deliver innovative experiences to users around the world.

 

▲ Baek, Eom and Kim watch a video with Cine LUT applied.

 

Born from close collaboration, Cine LUT on the Galaxy S26 series transforms everyday moments into cinematic visuals. Beyond its technical achievements, the feature marks an important step toward making video creation more accessible — lowering barriers once reserved for professionals and enabling anyone to express themselves.

 

Heesub Han, a commercial and documentary director, shot a series of short films on Galaxy S26 Ultra using the APV codec and Samsung Log. Explore the videos below to discover the possibilities of Cine LUT through the making-of and short films.

Audio Eraser¹on Galaxy devices reduces unnecessary noise in videos and amplifies desired sounds, enabling a more immersive viewing experience. First introduced for editing saved content on the Galaxy S25 series, the feature has evolved significantly over the generations. Audio Eraser expanded to support playback adjustments within native apps — such as Gallery and Voice Recorder — on Galaxy Z Fold7 and Z Flip7.

Now, with the Galaxy S26 series,²it has reached new heights by supporting real-time audio control on content streamed across various platforms. In this article, we’ll dive deeper into these advancements.

From Fix It Later To Filter It Now

Starting with the Galaxy S26 series, Audio Eraser has evolved into a live audio experience. It enables real-time sound separation and optimization across voices, music and background noise, not only for recorded content but also for over-the-top (OTT) or social media content you are watching. This advancement shifts the focus from post-recording edits to real-time audio management.

By integrating an AI sound engine with advanced sound separation technology, the Galaxy S26 series allows you to instantly adjust and control sound as it occurs. This ensures a clear, immersive listening experience across various streaming platforms by effectively neutralizing distracting background noise.

The video below shows how the Galaxy S26 series keeps the sounds you want to hear clear, even in noisy environments.

▲ Comparison of interview audio before and after using Audio Eraser on the Galaxy S26 series

Seamless Access, Total Control

You can easily adjust noise and reduce distractions directly from the Quick panel without needing to rewind or replay content. While the video is playing, simply swipe down from the top right of the screen and tap the Audio Eraser icon to start filtering the sound right away.

 

Once activated, the feature offers advanced controls for a more professional touch. You can adjust the “Strength” slider to fine-tune noise reduction and enable “Voice Focus” to hear crystal-clear dialogue in the video.

 

With the Galaxy S26 series, you can enjoy tailored sound quality in real-time, regardless of the content you’re watching.

 

 

Audio Eraser is no longer limited to reducing noise. It now allows you to easily design your sound in real time. Enjoy the more personalized and comfortable listening experience with the Galaxy S26 series.

 

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Galaxy S26 Series, Samsung’s latest flagship line-up that redefines how we connect, create, and live using a device we rely on every single day is now officially launched in the Philippines. With Galaxy AI built into every corner of the Galaxy S26 Ultra, Galaxy S26+, and Galaxy S26, your phone anticipates your next move and makes daily life easier—cementing its place as Samsung’s “Most Intuitive Devices Yet.”

Welcome the Galaxy S26 Arrival with Exclusive Deals

Experience the AI phone era and get 45% off on the Galaxy S26 Ultra, Galaxy S26+, and Galaxy S26 when you trade in your current phone. Get up to 12% off with 0% installment up to 36 months through Metrobank, Unionbank, BPI, BDO, EastWest, and HSBC at participating Samsung Authorized Stores nationwide. Pair the Galaxy S26 Series with Buds4 Series or Watch for extra savings up to 15% until March 31, 2026

For those with no credit card, Samsung Finance+ offers up to ₱15,000 off at zero processing fee with 0% installment up to 24 months, plus flexible 36-month terms via Home Credit at a low 1% add-on rate per month. For added peace of mind, Samsung Care+ is available at 25% off for 2-year unlimited repair coverage, including accidental and liquid damage, with worldwide support.

Galaxy S26 Ultra introduces the mobile industry’s first built-in adaptive screen technology, Privacy Display, that shields sensitive information from prying eyes. By controlling how pixels disperse light, it’s a customizable feature that ensures that only the intended user sees the content clearly, while those nearby perceive a dimmed or obscured view. 

Powered by Snapdragon® 8 Elite Gen 5 Mobile Platform, an Enhanced Vapor Chamber, and Super Fast Charging 3.0 which minimizes downtime by reaching up to 75% charge in just 30 minutes, the Galaxy S26 Ultra delivers uncompromising performance, security, and efficiency in one sleek device.

Experience Intuitive with Galaxy AI

Introduced for the first time, Now Nudge analyzes what’s on your screen and provides smart, contextual suggestions right from your keyboard toolbar so you never have to jump between apps. While the enhanced Now Brief can now proactively surface timely reminders for important events based on your personal context, helping you stay organized throughout the day. Powered by its built-in on-device learning it delivers smarter personalization without sharing data externally, meaning the more you use it, the smarter it gets for you specifically.

Bixby, on the other hand, returns as a conversational device agent, a convenient upgrade that helps users easily navigate their devices and adjust settings using natural language, without digging in the settings and even the need for exact terminology or commands.

To prevent the frustration of receiving spam or uncalled-for calls, Samsung introduces Call Screening. Galaxy AI intelligently identifies suspicious numbers in real time, by asking first who is the caller and their intention, giving you the option to decline or accept. This ensures that only the calls that truly matter reach you, adding an extra layer of convenience and peace of mind.

Galaxy AI also helps redefine the way users express and create with the enhanced Photo Assist  that now allows users to easily make a photo taken during daytime to a night shot, remove unwanted people in the background, and even complete a photo by adding other elements, all by simply typing it. 

Creative Studio, on the other hand, allows users to customize or create stickers, wallpapers, invitations, etc easily from a sketch or by using a prompt. The upgraded Audio Eraser has also been refined and is now accessible in third‑party applications such as Instagram and YouTube.

While all these features use and analyze the user’s data daily, Samsung Knox provides multi-layered security, protecting Galaxy devices from the chip level up. On-device Galaxy AI runs on the Personal Data Engine (PDE) for context-aware personalization, secured by Knox Enhanced Encrypted Protection (KEEP) and Knox Vault, which isolates sensitive data in dedicated hardware. With user controls for AI features, the Galaxy S26 series combines hardware and software to deliver system-wide protection for personal data.

Complete the seamless Galaxy experience with Samsung’s latest audio innovations — Galaxy Buds4 Pro and Galaxy Buds4. The Buds4 Pro feature a wider woofer, upgraded Active Noise Cancellation (ANC), and an adaptive equalizer for richer sound. Users can also launch AI agents like Bixby, Google Gemini, and Perplexity hands-free with voice controls.

Availability

The Galaxy S26 lineup embraces a cohesive design across all models, offering different colorway choices such as Cobalt Violet, White, Black, and Sky Blue, with Samsung.com exclusives including Pink Gold and Silver Shadow.

Learn more about the Galaxy S26 Series by visiting:

• Galaxy S26 Ultra: https://www.samsung.com/ph/smartphones/galaxy-s26-ultra/buy/?modelCode=SM-S948BZVCPHL 

• Galaxy S26+: https://www.samsung.com/ph/smartphones/galaxy-s26-ultra/buy/?modelCode=SM-S948BZVCPHL

• Galaxy S26: https://www.samsung.com/ph/smartphones/galaxy-s26/buy/?modelCode=SM-S942BZDQPHL

• Galaxy Buds4 Pro https://www.samsung.com/ph/audio-sound/galaxy-buds4-pro/buy/?modelCode=SM-R640NZDAASA

• Galaxy Buds4: https://www.samsung.com/ph/audio-sound/galaxy-buds4-pro/buy/?modelCode=SM-R540NZKAASA

For more information, follow @SamsungPH on Facebook, Twitter, and Instagram, or visit https://www.samsung.com/ph/

Galaxy S26 Ultra: Where Innovation Leads

Galaxy S26 Ultra brings together Samsung’s most advanced innovation in a single device — powerful performance, an industry-leading camera system, enhanced intuitive Galaxy AI and the world’s first mobile phone with a built-in Privacy Display.²

Privacy Display, which has drawn widespread praise since its unveiling, is a breakthrough in display technology that fundamentally changes how privacy can be protected on a phone at a pixel level. Designed for everyday situations, hardware and software are working as one to protect privacy without compromising everyday viewing experiences.

Built for all-day performance, Galaxy S26 Ultra delivers the most powerful performance on a Galaxy S series yet, powered by a customized mobile processor — Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy³ — with significant gains⁴ across the CPU, GPU and NPU to support faster, smoother experiences that keep up throughout the day.

Galaxy S26 Ultra also features Samsung’s most intuitive and user-friendly AI experience to date. Features like Now Nudge⁵ provide proactive and relevant context-aware suggestions, while Now Brief⁶ surfaces timely reminders for important events. A choice of agents⁷ also help users to complete tasks easier with a single button press or voice prompt.

Galaxy S26 Ultra builds on Samsung’s industry-leading camera system, seamlessly integrating capture, editing and sharing into one intuitive workflow. Nightography video⁸ keeps footage vibrant even in low light, and Super Steady,⁹ which comes with a new horizontal lock option for greater stability, even during dynamic movement. Editing is just as easy and straight forward. With the upgraded Photo Assist,¹⁰ users can refine images and express their creativity by simply describing what they want in their own words, while Creative Studio¹¹ empowers users to easily turn their ideas into polished visuals — from stickers and invitations to personalized wallpapers.

Galaxy Buds4 Series: Superior Hi-Fi Sound With Computationally Designed Fit

Users can enhance the capabilities of the Galaxy S26 with the new Galaxy Buds4 series which integrated Samsung’s most advanced audio and wearability innovations together in one seamless experience. The Galaxy Buds4 Pro and Buds4 deliver superior hi-fi audio and everyday wearability to achieve the best listening experience across the Galaxy Buds series to date. The Buds4 series establishes a new iconic blade design with an engraved pinch control¹² and ultra-sleek ergonomic fit, achieved by analyzing hundreds of millions of global ear data points and running over 10,000 simulations¹³ to optimize for all-day wearability and comfort. Powerful hardware and software innovations on the Buds4 Pro such as a wider woofer and an enhanced Adaptive Equalizer and Active Noise Cancellation¹⁴ produce rich full-spectrum sound true to the original recording. With the integration of several AI agents¹⁵ and intuitive hands-free controls, the Buds4 series becomes a natural companion to Galaxy S26, extending everyday experiences beyond the phone.

Starting March 11, the Galaxy S26 series is available¹⁶ through carriers, retailers and Samsung.com. The Galaxy S26 series features a unified design language across all models, with shared color options including Cobalt Violet, White, Black and Sky Blue alongside the Samsung.com-exclusive Pink Gold and Silver Shadow.

The Galaxy Buds4 series is available in two models — Galaxy Buds4 Pro and Buds4 — with distinct colorways including White and Black with a refined matte finish — as well as an online-exclusive Pink Gold for Buds4 Pro.

For added peace of mind, Samsung Care+¹⁷ offers comprehensive coverage that protects the devices’ value, including fast repairs for accidental damage, extended warranty and certified expert support available both at home and abroad.

Samsung Unpacked 24. Februar 2026

For more information about the Galaxy S26 series and Galaxy Buds4 series, please visit: Samsung Newsroom, SamsungMobilePress.com and Samsung.com

1. Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier. ︎
2. World’s first built-in privacy display on a smartphone. Must be enabled in settings. Privacy Display feature controls the screen’s viewing range to limit peripheral vision. Some changes in image quality may occur outside the viewing range. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information. ︎
3. Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. ︎
4. AP performance improvements shown compared to Galaxy S25 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications. ︎
5. Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts currently available with Samsung Messages and certain third-party messaging apps including Google Messages and Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed. ︎
6. Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. The description of photos provided by moments may not align with the user’s intent. Notifications must be switched on to be used as the recalled data. Recalled data available from supported app notifications, Messages, Gmail and Samsung Wallet and data collected from Gmail is only applicable if the user consents to Personal Data Intelligent’s Gmail read permission. Recalled data for reservation details only available from reservation confirmation messages. ︎
7. Availability may vary by region/country and language. ︎
8. Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects. ︎
9. Super Steady results may vary depending on editing method and/or shooting conditions. ︎
10. Photo Assist may require a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed. ︎
11. Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. The accuracy and reliability of the generated output is not guaranteed. Sticker sets only compatible with Samsung Keyboard and can only be shared via Quick Share feature with other Galaxy devices that have One UI 5.0 or later installed and Quick Share app version 13.8.50.x or later. ︎
12. Galaxy Buds are available to connect as Bluetooth Audio regardless of OS, but to configure advanced settings, Galaxy Buds must be paired with a smartphone with Android 10.0 or above and a minimum of 1.5GB of memory.​ Advanced settings on the quick panel or Buds menu in Settings include Noise Control, Adaptive EQ, Pinch Control and software update. ​Some features are only available on compatible Samsung Galaxy smartphones.​ Android is a trademark of Google LLC. ︎
13. Based on global ear data research conducted by Samsung Design Innovation Center. ︎
14. Available on Buds4 Pro. ︎
15. AI features require a compatible Samsung Galaxy phone. ︎
16. Availability may vary by country, region, and carrier. Color availability may vary depending on country or carrier. ︎
17. Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/ ︎

Samsung recently announced the new Galaxy S26 Series and it’s been making waves around the world with its latest innovations.

The latest devices from Samsung – the Galaxy S26, Galaxy S26+, and Galaxy S26 Ultra – are the most intuitive AI phones designed to make every day easier and seamless. From the moment you wake up until your dinner date, these devices will feel like they know you best by anticipating your next needs.

If you want to get your hands on this latest flagship device from Samsung, check out these pre-order promos running until March 17!

Unlock Special Pre-Order Benefits

From now until March 17, pre-order and enjoy FREE Double Storage worth up to ₱14,000 plus up to 18% savings and 0% installment up to 36 months at cash price via UnionBank, BDO, BPI, Metrobank, HSBC, and PNB. Get up to 14% off with 0% installment up to 24 months through EastWest, Security Bank, HSBC, and Chinabank at participating Samsung Authorized Stores nationwide. Online shoppers can also score up to 18% savings via Samsung.com (until March 8), Abenson.com, Lazada, and Shopee.

For those with no credit card, Samsung Finance+ offers up to ₱15,000 off at zero processing fee with 0% installment up to 24 months, plus flexible 36-month terms via Home Credit at a low 1% add-on rate per month. For added peace of mind, Samsung Care+ is available at 25% off for 2-year unlimited repair coverage, including accidental and liquid damage, with worldwide support.

Simply Doing The Most

There is a real upgrade to your everyday life with the Galaxy S26 series, delivering peak performance no matter where the day takes you. Whether you’re in the zone for a high-productivity workday or catching vibes on a weekend escape, these devices ensure that you can keep on doing the most.

Samsung ensures your data is safe from prying eyes with its groundbreaking, industry-first feature, the Privacy Display, which conceals parts of your screen with just a simple tilt. You can even customize it per app or choose to only hide certain parts of your screen. And as sophisticated as the phone looks, the Snapdragon® 8 Elite Gen 5 in the Galaxy S26 Ultra levels up the game. It delivers buttery-smooth visuals and zero lag, letting you juggle multiple tabs and move at your own pace without the glitch. The best part? This time, you don’t have to wait around for your phone to “come back to life” anymore. With Super Fast Charging 3.0, you’re back at 75% in just 30 minutes, just enough time for a quick coffee break before you get back to whatever’s next.

Capture Like A Pro

From jetsetters to concert junkies to aspiring content creators, you will surely enjoy the Galaxy S26 Series featuring Samsung’s best camera system yet along with an upgraded Photo Assist that makes content creation a bliss.

Whether you’re catching the late-night vibe at a hangout, Enhanced Nightography Video keeps your footage vibrant and crystal clear without the grainy “low-light struggle”. Even when you’re doing the most, the upgraded Super Steady features a horizontal lock, acting like a built-in stabilizer. It’s so steady that you can tilt your phone a full 360 degrees and your shots stay leveled all throughout, keeping them professional-looking without the extra tool.

When inspiration hits, Creative Studio is there to help you visualize it instantly. Whether you start from a rough sketch, a photo, or just a quick prompt, you can turn your ideas into polished visuals, like custom stickers or personalized wallpapers, without ever breaking your creative flow. It’s all about working smarter, so you can share your best work the second it happens.

Intuitive, Stylish, Seamless

As your ultimate life-hack, Galaxy AI will make your day feel completely easy by handling the small details before they even become tasks. With Now Nudge, your phone anticipates your needs so you can stay in your flow, whether it’s instantly surfacing the best shots from a night out or managing your schedule so you never have to worry about back-tracking or missing an update. It even takes the little things, like Document Scan, which creates clean, professional copies instantly. Plus, you can navigate your phone with the upgraded Bixby using natural language, no “tech-speak” or exact commands required. It’s all about working smarter, so you can focus on what you actually enjoy.

High performance has never looked this good! Choose from our six stunning colorways and start doing the most with the Galaxy S26 Series. The Galaxy S26 Series comes in 4 colors namely, Cobalt Violet, White, Black, and Sky Blue, along with Samsung.com-exclusives, Pink Gold and Silver Shadow.

The Galaxy S26 series pairs instantly with the Galaxy Buds4 series, giving you instant, hands-free access to your favorite AI features and seamless connectivity the moment you open the case—no extra apps or reaching for your phone required. It’s a complete Galaxy ecosystem experience designed to be smart, intuitive, and truly in sync with you.

Learn more about the Galaxy S26 series here:

Galaxy S26 Ultra: https://www.samsung.com/ph/smartphones/galaxy-s26-ultra/buy/?modelCode=SM-S948BZVCPHL

Galaxy S26+: https://www.samsung.com/ph/smartphones/galaxy-s26-ultra/buy/?modelCode=SM-S948BZVCPHL

Galaxy S26: https://www.samsung.com/ph/smartphones/galaxy-s26/buy/?modelCode=SM-S942BZDQPHL

Galaxy Buds4 Pro: https://www.samsung.com/ph/audio-sound/galaxy-buds4-pro/buy/?modelCode=SM-R640NZDAASA

Galaxy Buds4: https://www.samsung.com/ph/audio-sound/galaxy-buds4-pro/buy/?modelCode=SM-R540NZKAASA

* Per DTI Fair Trade Permit No.249206 Series of 2026

**Per DTI Fair Trade Permit No. 250155 Series of 2026

**Per DTI Fair Trade Permit No. 250048 Series of 2026

***Per DTI Fair Trade Permit No. 247096 Series of 2025

Samsung Electronics today announced that Galaxy S26 Ultra won Best in Show at the Global Mobile Awards (GLOMO Awards) during Mobile World Congress (MWC) 2026 held in Barcelona, Spain. The Global Mobile Communications Association (GSMA) holds the GLOMO Awards annually during MWC to recognize outstanding innovations in the mobile industry. The Best in Show category celebrates consumer-focused products that set a benchmark for technology. One of the industry’s highest honors, Best in Show devices are known as the “gold standard” across the digital landscape as judged by more than 200 world-leading independent analysts, journalists and industry veterans.

Samsung Galaxy S26 Ultra: Best in Show

At the March 4 awards ceremony, Galaxy S26 Ultra won Best in Show for its seamless blend of advanced hardware and intuitive, proactive One UI 8.5 software. Galaxy AI delivers adaptive, context-aware intelligence that simplifies everyday tasks while safeguarding security and privacy. Together, these advancements bring to life the most intuitive mobile AI designed to anticipate users’ needs.

Galaxy S26 Ultra also introduced the world’s first built-in Privacy Display, a breakthrough in display engineering, that gives users a more private but vibrant viewing experience. Inside, a customized chipset powers faster Galaxy AI, setting a new standard for effortless mobile experiences on Galaxy S26 Ultra.

“This year’s competition was exceptionally strong,” said Shaun Collins, Chair of the Judges for MWC Best in Show 2026. “We look for technology that is not only innovative and compelling, but that genuinely moves the industry forward. The Samsung Galaxy S26 Ultra stood out for pushing the boundaries of mobile technology while delivering meaningful, real-world impact. In particular, its privacy innovation addresses one of the most important needs of today’s digital lifestyle — security, personal space and trust.”

The MWC Best in Show judging panel said that among more than 3,000 exhibitors, the Galaxy S26 Ultra stood out for making forward-looking innovation possible now. “While many technologies showcased at MWC highlight the future,” the panel said, “this is a product consumers can experience today.”

“We are honored that the Galaxy S26 Ultra has been recognized as ‘Best in Show’ at this year’s GLOMO Awards,” said Stephanie Choi, EVP and Head of Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. “The Galaxy S26 Ultra is an agentic AI phone that signifies Samsung’s ongoing commitment to push our industry forward, and this distinction is especially meaningful given the extraordinary innovation showcased at MWC.”

For more information about the Galaxy S26 Ultra, please visit: Samsungmobilepress.com and Samsung.com.

Samsung Philippines and Catriona Gray officially welcomed the Galaxy S26 series to the Philippines at the Everyday with Galaxy AI event. (Ecosystem Product Marketing Manager Michelle Tee, Mobile Experience Business Manager Minhyuck Kim, President of Samsung Philippines Roman Han, #TeamGalaxy Catriona Gray, Head of Corporate Marketing Jun Guevara, Flagship Product Marketing Manager MJ Marfori, Flagship Product Marketing Manager Isabelle Kim)

Samsung set the stage for a hi-fi lifestyle as it unveiled the new Galaxy S26 Series and Galaxy Buds4 Series at the “Everyday with Galaxy AI” Mall Experience. Held at the SM Mall of Asia Music Hall, the event allowed everyone to witness firsthand how Galaxy AI seamlessly weaves into a more refined and innovative daily routine.

From testing out features in the experience zones to the nostalgic live performances of OPM band Over October and #TeamGalaxy’s Catriona Gray sharing her story on stage—this unforgettable experience showcased exactly how to inspire the kind of smarter daily life you’ll always want to seek after.

Samsung Philippines hosted the ‘Everyday with Galaxy AI’ event at SM Mall of Asia to introduce their latest innovations — the Galaxy S26 Series and Galaxy Buds4 Series.

Joining the festivities was beauty queen, youth advocate, and TV Personality #TeamGalaxy Catriona Gray, who joined the stage to share her amazement at how the Galaxy S26 Series feels so intuitive. She highlighted the Galaxy AI features that make her everyday life feel effortlessly inspiring.

To cap the night off, Galaxy fans and avid supporters gathered to catch OPM indie-pop band Over October, who set a relaxed, high-energy vibe with nostalgic hits like “Ikot” and “Dahan”.

Over October closed the Everyday with Galaxy AI event with a live performance and a selfie using the Galaxy S26 Ultra. It was a successful night celebrating the arrival of the Galaxy S26 series in the Philippines.

While enjoying their brews at the Galaxy AI Café, the community discovered how Galaxy AI keeps life organized and secure—featuring Now Nudge which offers new intuitive ways to get you through your day and the new Privacy Display, which ensures sensitive information remains for your eyes only.

Everyone got a hands-on look at the Creative Studio AI features, which allow users to unleash a better eye for photography. Fans explored how to refine their shots with Generative Edit and Photo Assist, showing how easy it is to smooth out every photo with just a few taps. Beyond editing, the Nightography Experience Zone invited everyone to test the Nightography Video and Super Steady to capture cinematic content amidst dark settings and vibrant neon lights.

In the Life in Hi-Fi zone, visitors got their first hands-on experience with the Galaxy Buds4 and Buds4 Pro series, leaving many impressed by the premium design and how it feels both sleek and secure for all-day wear. With Galaxy AI integration, users tested the Adaptive Controls, navigating their music and calls with a simple nod or headshake. Combined with Live Translate and Ambient Sound, the Galaxy Buds4 Series proved to be the ultimate companion for an immersive, uninterrupted audio experience.

At the Unbeatable Gaming Zone, gamers felt the sheer speed of the Snapdragon® 8 Elite Gen 5 on the Galaxy S26 Ultra and the Exynos 2600 on the Galaxy S26 and S26+, experiencing smooth visuals and zero lag, all while the new thermal architecture kept the devices cool under pressure.

The excitement reached the Pre-order Now zone. For those who went all-in on the Galaxy S26 Series, the rewards were truly epic. Beyond exclusive on-site promos and flexible payment plans, the event concluded with the announcement of the grand raffle winners. One lucky winner took home a brand-new BYD Seal 5 DM-i, while others secured their spots at the highly anticipated SEVENTEEN concert on March 21 when they pre-order in select stores. It was the perfect “double win”—an upgraded lifestyle paired with a once-in-a-lifetime experience.

Samsung is also set to bring this experience to other locations soon! Visit the ‘Everyday with Galaxy AI’ in Pampanga from March 7 to 8 at SM City Clark and in Cebu from March 14 to 15 at SM Seaside Cebu for more exciting pre-order deals.

At the Everyday with Galaxy AI event in MOA, MJ Marfori, Samsung Philippines’ Flagship Product Marketing Manager, shared the best ways to upgrade to the Galaxy S26 series. Samsung makes it easier for everyone to switch to the newest AI-integrated devices.

The Samsung Galaxy S26 Series is available for pre-order until March 18 through samsung.com, Samsung Experience Stores, Authorized Samsung Stores, Lazada, Shopee, Abenson.com, and MemoXpress Online.

Pre-order now to instantly double your storage, a value of up to ₱14,000. Take advantage of incredible savings up to 18% and enjoy 0% installment plans for up to 36 months with major bank partners like UnionBank, BDO, BPI, Metrobank, HSBC, and PNB. Plus, find up to 14% off with 0% installment up to 24 months through Eastwest, Security Bank, HSBC, and Chinabank at authorized stores. Online shoppers can also grab up to 18% savings on cash price offers at Samsung.com until March 8, Abenson.com, Lazada, and Shopee.**

No credit card? With Samsung Finance+, you can save up to ₱15,000 with 0% processing fee and 0% installment for up to 24 months,* or choose Home Credit for a 36-month plan at a super low 1% add-on rate per month. For ultimate peace of mind, Samsung Care+ is offering 25% off on 2-year unlimited repair coverage for accidental and liquid damage, and replacements worldwide.
To find out more about the Galaxy S26 Series and Buds4 Series, visit:

● Galaxy S26 Ultra: https://www.samsung.com/ph/smartphones/galaxy-s26-ultra/buy/?modelCode=SM-S948BZVCPHL
● Galaxy S26+: https://www.samsung.com/ph/smartphones/galaxy-s26-ultra/buy/?modelCode=SM-S948BZVCPHL
● Galaxy S26: https://www.samsung.com/ph/smartphones/galaxy-s26/buy/?modelCode=SM-S942BZDQPHL
● Galaxy Buds4 Pro https://www.samsung.com/ph/audio-sound/galaxy-buds4-pro/buy/?modelCode=SM-R640NZDAASA
● Galaxy Buds4: https://www.samsung.com/ph/audio-sound/galaxy-buds4-pro/buy/?modelCode=SM-R540NZKAASA

For more information, follow @SamsungPH on Facebook, Twitter, and Instagram, or visit https://www.samsung.com/ph/

Highlighting the region’s strong demand for technology, he noted that 9 out of 10 young people in Southeast Asia use AI on their mobile devices daily.

He said, “Southeast Asia and Oceania is one of the most dynamic markets in the world and the region that adopts AI innovations the fastest”, emphasizing that with its openness and enthusiasm towards technological advancements, the region holds immense potential and will be a key area for future AI development.

Noting the region’s diverse population and landscape, TM Roh reiterated the importance of localization, sharing that Samsung is optimizing Galaxy AI for local languages, contexts and environments at three R&D centers in Indonesia, Vietnam, and the Philippines. 

“Our customers in Southeast Asia and Oceania have very high expectations for the latest technology,” he said. To meet the needs and demands of consumers in the region, he shared that “the Galaxy S26 is built to deliver the most powerful mobile performance to date, elevating the camera experience to the next level and is designed to help users complete daily tasks more quickly and naturally with enhanced Galaxy AI.”

The Galaxy S26 Series represents an important step forward in Samsung’s agentic AI approach by reducing effort from users to get things done and having AI quietly assisting in the background to make daily life simpler. 

TM Roh revealed that 67% of the Galaxy S25 Series sold in Southeast Asia and Oceania were the Galaxy S25 Ultra, reflecting consumer demand for premium mobile experiences. He also shared that the sales of the Galaxy S25 Series in the region surpassed its predecessor, with momentum growing through real-use case reviews and word of mouth recommendations. He expressed heartfelt appreciation for the strong support from consumers in the region. 

As consumers in Southeast Asia and Oceania anticipate and look forward to the arrival of the new line-up, the Galaxy S26 Series will be launched across five markets in the first phase – Thailand, Australia, Vietnam, Malaysia, and Singapore.

Learn more about the Galaxy S26 Series:

• Galaxy S26 Ultra https://www.samsung.com/ph/smartphones/galaxy-s26-ultra/buy/?modelCode=SM-S948BZVCPHL
• Galaxy S26+ https://www.samsung.com/ph/smartphones/galaxy-s26-ultra/buy/?modelCode=SM-S948BZVCPHL
• Galaxy S26 https://www.samsung.com/ph/smartphones/galaxy-s26/buy/?modelCode=SM-S942BZDQPHL