With the many streaming services, gaming platforms, and digital content available at our fingertips, the living room has evolved from just another space in the house, to a central hub where families gather, entertain, and connect.

The television sits at the heart of this change, with consumers across Southeast Asia and Oceania (SEAO) looking for an all-in-one screen that can truly do justice to the wealth of content available. Their expectations include remarkable picture quality, durability, and innovative features that bring stories to life with amazing clarity.

Our Samsung SEAO TV Awareness IFC Study revealed that picture quality and display technology remain the most important factor for consumers in this region when purchasing a TV, as awareness of TV technologies like QLED, OLED, Neo QLED and 8K has been steadily increasing. Interestingly, consumers’ awareness of QLED technology is now on par with OLED, and QLED and OLED TVs are also the ones that consumers are most likely to consider as compared with other display technologies.

An authentic QLED display revolution

In a market flooded with technical jargon and similar-sounding features, authenticity has become a critical but often overlooked factor. Not all display technologies are made equal, and the consumer viewing experience can be greatly impacted by the distinction between marketing jargon, and technological innovation.

This is particularly true for QLED (Quantum Dot Light Emitting Diode) technology. True quantum dot displays such as Samsung’s latest QLED TVs which received ‘Real Quantum Dot Display’ certification TÜV Rheinland[1] meet global standards for quantum dot display structure, using quantum dots which are incredibly fine semiconductor particles to deliver better color accuracy, brightness, and viewing angles.

When properly implemented in displays, these remarkable particles produce a color gamut that closely matches colors perceived by the human eye, delivering uniform luminance and consistent color from any viewing angle while minimizing blue light exposure.

At Samsung, for a display to truly qualify as an authentic QLED technology, it must meet specific requirements:

First, it requires a genuine quantum dot film. Samsung’s QLED TVs contain quantum dot sheet technology that stably controls these delicate particles and allows light made by quantum dots to spread uniformly throughout the screen. This enables our QLED TVs to emit brighter whites, deeper blacks, and an exceptional color range overall.

Second, it needs sufficient quantum dot content. Our QLED TVs contain a large amount of actual quantum dot material, exceeding the minimum threshold required to deliver meaningful performance benefits.

Third, it must be cadmium-free, enabling a safe viewing environment without harmful substances for consumers. Recognizing the environmental and health risks of cadmium, Samsung pioneered and succeeded in developing the world’s first commercially available cadmium-free quantum dot material in 2014.[2] Today, every Samsung QLED TV is certified cadmium-free by the Société Générale de Surveillance (SGS) and complies with the Restriction of Hazardous Substances (RoHS) directive, underscoring our ongoing commitment to environmental safety.

Going from feature laundry list to meaningful innovation

Picture quality is frequently a focus of discussions around display technology, and our research reveals that priorities are becoming more pronounced with SEAO consumers increasingly valuing innovations that provide the best quality and value, as well as how long their investments last.

This change in consumer thinking mirrors our own innovation philosophy at Samsung; rather than pursuing a feature list that looks impressive on paper, we’ve deliberately focused on meaningful innovations that address genuine consumer needs. We’ve also observed OLED and QLED buyers becoming more interested in durability as a key differentiator. This makes perfect sense, as they are investing in experiences they expect to enjoy for years.

Similarly, when we introduced Samsung Knox security architecture for our televisions, some questioned whether consumers would care about security features in their displays. We recognized early that as homes become increasingly connected, robust protection would become essential, and not just another box to check. Today, multi-layered protection now safeguards everything from one’s personal viewing data, to communication between the various smart devices in your home.

Our upcoming Vision AI technology represents this same commitment to meaningful innovation. Rather than developing AI features because the technology is available, we’ve designed Vision AI to transform televisions from passive viewing devices into interactive, intelligent partners that genuinely enhance the viewing experience. On-device AI optimizes picture and sound quality in real-time, while practical features like “AI Customization Mode”, which automatically detects the content genre and adjusts settings to suit user preferences, add utility that our consumers value. This is reflected in almost a quarter of respondents from our survey highlighting smart features and functions as a key consideration for what consumers value the most when choosing a TV. Furthermore, by integrating with SmartThings, we are ensuring our TVs serve as true smart home hubs—not just screens with disconnected smart features. This integration transforms the humble TV from an isolated device into the centre of a cohesive ecosystem.

Vision AI isn’t about adding another bullet point to our marketing materials, but about technology that does more for the customer in ways that genuinely matter, rather than overwhelming them with features they’ll never use.

Our commitment to deliver an authentic viewing experience

As I look ahead to the next decade of display innovation, I’m convinced that quality and authenticity will matter more than ever, not just in terms of technical specifications, but also in delivering on the promises we make to consumers. We appreciate that Samsung is top of mind when they think of QLED technology, but we remain focused on delivering an authentic viewing experience that respects both consumer expectations and safety.

Ultimately, what happens behind the screen matters just as much as what you see on it. Though I am proud of our team’s efforts that have led us to maintain leadership in the global TV market, we continue to measure our success on whether the technology in your home delivers the experience you expect, safely and consistently, year after year.

[1] Certified product lines include: Neo QLED 8K (QN990F, QN900F), Neo QLED 4K (QN90F, QN85F, QN80F, QN70F) and QLED 4K (Q8F, Q7F, Q6F).

[2] Samsung Newsroom, [Real Quantum Dot Guide] Samsung’s Innovations Redefine Picture Quality Standards, February 2025.

Quantum Dots: The Next Generation of Display Innovation

Quantum dots are ultra-fine semiconductor particles that are tens of thousands of times thinner than a human hair. Since inception, their physical characteristics that allow them to provide the highest level of color accuracy and brightness among existing materials had them positioned to revolutionize display technology.

When used in displays, quantum dots support a wide color gamut that closely matches colors perceived by the human eye and facilitate pixel-level light adjustment for more accurate black levels. Emitting light in all directions, quantum dots deliver uniform luminance and consistent color from any viewing angle while minimizing blue light exposure for a more comfortable viewing experience.

▲ SUHD TVs at CES 2015

What Sets Quantum Dot TVs Apart: Content, Film Quality and No-Cadmium Technology

The TV industry continues research and development into the commercialization of quantum dots as the material becomes a game-changer in display technology. For that reason, a variety of quantum dot TVs have hit the market recently — offering a wide range of options to customers.

However, key differences in quantum dot TVs lie in how the technology is implemented and the overall quality of the display. To ensure a premium viewing experience, factors such as the amount of quantum dot content, the quality of quantum dot film and the use of no-cadmium materials must be considered.

▲ Factors to consider when selecting a high-quality quantum dot TV

Quantum Dot Content

The true quality of a quantum dot TV is defined by its quantum dot content. The quantum dot film requires a minimum of 3,000 parts per million (ppm) of the material to achieve the vivid, rich picture quality and color expression that only quantum dots can deliver.

Quantum Dot Film

Samsung QLEDs eliminate the need for a separate phosphor layer, enhancing light and energy efficiency while delivering more vivid colors. A quantum dot OLED (QD-OLED), which consists of a thin-film transistor (TFT) layer,¹ a self-emitting light source and a quantum dot film that uses the light emitted from the light source, takes a step further enhancing picture quality. In either case, a dedicated quantum dot film that contains sufficient quantum dots is key in delivering top-class picture quality and longevity.

▲ A comparison of QD-OLED and LCD displays

No Cadmium

In the early stages of developing quantum dot TVs, cadmium was essential to achieving the key benefits of quantum dots such as color reproduction and contrast ratio. At the time, cadmium was considered the most efficient material for producing quantum dots.

However, cadmium’s toxicity became a significant obstacle to the commercialization of quantum dot technology. The element posed serious threats to the environment — making its widespread use difficult despite being the most suitable material for implementing quantum dot technology.

In response to this challenge, Samsung developed the world’s first no-cadmium quantum dot material in 2014 and successfully commercialized quantum dot technology with its SUHD TVs in the following year to open a new era of quantum dot TVs.

10 Years of Quantum Dot Innovation and Leadership

Samsung has quickly recognized the potential of quantum dot technology and led innovation in the global display market over the past decade through continuous research and investment.

▲ A timeline of Samsung’s quantum dot technology development from 2001 to 2022

Samsung began researching and developing quantum dot technology in 2001 — at a time when there was limited research on non-cadmium materials. Achieving vivid colors required making the nano-sized particles uniform, but the lack of technology and research made mass production extremely challenging.

Despite these obstacles, Samsung succeeded in creating a no-cadmium nanocrystal material in 2014. Since then, the company has accumulated extensive expertise — registering more than 150 patents — and continuously worked on advancing the technology. Samsung’s long-standing commitment culminated in 2015 when the company unveiled the world’s first SUHD TVs with no-cadmium quantum dot technology.

▲ QLED TVs (75Q8C and 88Q8F) at Samsung’s First Look 2017 event during CES 2017

Samsung’s QLED lineup was revealed in 2017, setting a new standard for premium TVs that overcame the limitations of OLED TVs. By applying metal quantum dot technology, Samsung achieved the Digital Cinema Initiative’s color standard DCI-P3 and achieved 100% color volume for the first time in the world — thereby presenting unparalleled color expression. Notably, the use of inorganic quantum dot technology protected the screens from burn-in² to ensure consistent picture quality over time.

▲ (From left to right) Kwang-Hee Kim, Dr. Taehyung Kim, Dr, Eunjoo Jang, Sungwoo Kim and Seon-Myeong Choi from Samsung Advanced Institute of Technology

Following its success in developing a red light-emitting element for displays in 2019, the company enhanced the luminous efficiency of blue self-emitting QLEDs — considered the most challenging to implement among the three primary QLED colors³ — to an industry-leading 20.2%.

“Discovering a blue material for self-emitting QLEDs and demonstrating industry-leading performance at the device level were significant achievements of this research,” said Dr. Eunjoo Chang, a fellow at Samsung Advanced Institute of Technology. “Samsung’s distinctive quantum dot technology has once again overcome technical barriers.”

This cutting-edge advancements led to the launch of the QD-OLED TVs, making history at CES 2022 by winning the Best of Innovation award for integrating quantum dot technology and OLED displays.

Samsung remains dedicated to advancing quantum dot technology through continuous innovation. The company continues to invest in leading display technology — from QLED to Neo OLED — by offering high brightness, color accuracy and frequency. Driven by Samsung’s unrivaled quantum dot innovations, the future of display technology is brighter than ever.

¹ An electronic circuit that adjusts and controls the light-emitting layers
² Occurs when a static image is displayed for too long, causing color distortions or ghost images to remain on screen
³ Red, green and blue

MANILA, Philippines – January 24, 2025 – The start of a new year opens a world of endless possibilities, creating new chances to do more, be more, and experience more. In Samsung’s pursuit of enriching Filipino lives through visuals, its QLED 4K Smart TVs bring a billion shades of color to every day, transforming mundane moments into visually stunning memories.

“Watching TV goes beyond mere entertainment,” said Chris Almazan, Samsung Electronics Philippines Corporation’s (SEPCO) Head of AV Business. We at Samsung strive to provide the real QLED experience for our users, transforming viewing experiences that not only entertain but also bring more value to their lives.”

Color Your World with Samsung QLED

Taking on adventures doesn’t always involve braving the outdoors. Samsung’s QLED TV, powered by its game-changing Quantum Dot technology, allows you to live through once-in-a-lifetime experiences from the comfort of your home! 

In contrast to other QLED TVs that don’t actually have quantum dots, Samsung’s QLED TVs are made with real quantum dot materials that breathe life into your favorite content, creating the most accurate depiction of the world. With Samsung’s quantum dot technology, every movie scene, live show, and sports match is much more immersive, as if you were part of the action itself. 

Quantum dots, nanometer-sized semiconductors, produce the most detailed and accurate color expression. Samsung’s quantum dot technology ensures that Samsung QLED TVs deliver the most immersive, real-life-like experience with 100% color volume, turning light into breathtaking colors that stay accurate at various brightness levels. Combined with 4K Upscaling, the QLED viewing experience transports you to a vivid world of content.

Beyond delivering stunning picture quality, this TV offers users peace of mind, ensuring a safer and more sustainable choice for their homes for years to come. Unlike conventional quantum dots that often contain cadmium—a material known for its environmental hazards—Samsung has revolutionized the industry with its innovative indium-based quantum dots, setting a new standard for eco-friendly technology.

When you power on a Samsung QLED TV, it transforms your living room into the gateway to an extraordinary experience. Designed for realistic, impactful performance, a Samsung QLED TV stands out as the ultimate companion for home entertainment.

Samsung offers up to 38% off its online-exclusive QLED TV deals, plus premium freebies, including a Disney+ Annual Premium Plan* worth Php4,190, Globe GFiber Prepaid including installation, modem, and 1-week unlimited fiber internet worth Php1,499 and more. Visit https://samsung.com/ph to learn more about Samsung’s QLED TV offerings.

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MANILA, Philippines – January 8, 2025 – Samsung remains committed to delivering intelligent, intuitive, and seamless screen experiences to Filipino homes and businesses, earning its title as the unrivaled Global No. 1 TV brand for 18 consecutive years. Staying true to its history of excellence and continuing its legacy of innovation, Samsung today leads in pushing the limits of what a TV can offer, bringing to life the game-changing Quantum Dot technology of its Real QLED TVs.

Samsung’s Real QLED: Mirroring Real Life

Quantum Dot is a new display technology that enables the most detailed and accurate color expression on Samsung QLED 4K Smart TVs. While only the size of a nanometer and can’t even be seen by the naked eye, these semiconductors are powerful enough to produce a billion shades of color for the truest depiction of the world as we see it.

Unlike other televisions falsely marketed as QLED, Samsung’s Real QLED TVs contain quantum dot sheet technology that stably controls delicate quantum dot particles and allows light made by quantum dots to spread uniformly throughout the screen. This allows Samsung QLED TVs to emit brighter whites, deeper blacks, and an exceptional color range overall.

With 100% Color Volume, Samsung’s Quantum Dot technology transforms light into a billion shades of lifelike colors that remain accurate regardless of the brightness level for its finest picture ever.

The True Standard of Quantum Dot Technology

As a market leader in Quantum Dots development and display products, Samsung has taken bold steps in refining the technology of its QLED TVs and challenging what was previously the norm. Recognizing the potential negative environmental impact of cadmium-based quantum dot solutions, Samsung based its quantum dots on indium instead, developing the industry’s first cadmium-free quantum dots.

Apart from its safety, Samsung prides in the durability of its QLED TVs, ensuring that the quantum dot display is kept stable and can maintain its picture quality year after year. From excellent picture quality to durability, Samsung QLED TVs indeed make the ideal screens for premium home entertainment and business displays.

“Samsung is beyond just ‘making TVs’—we are dedicated to designing unique experiences for families and consumers that only they can get with a Samsung TV, based on in-depth research and years of innovating,” remarked Chris Almazan, Samsung Electronics Philippines Corporation’s (SEPCO) Head of AV Business. “When it comes to the real QLED experience, you can rely on Samsung to deliver it with unmatched quality and excellence,” he added.

If you’re seeking to experience the performance of Quantum Dot technology at its best, Samsung offers up to 38% off on its online-exclusive QLED TV deals plus premium freebies including a Disney+ Annual Premium Plan* and more. Visit https://samsung.com/ph to learn more about Samsung’s QLED TV offerings.

* Subscription needed.