Samsung Electronics Co., Ltd. today announced that they are working to bring Google Photos to Samsung TVs to give users a seamless way to enjoy the moments that matter most, from trips and hobbies to everyday memories with loved ones—now on an immersive and larger screen. The experience aims to offer families a delightful and meaningful way to rediscover their favorite memories together. ¹

“Samsung TVs have always brought people together, and bringing Google Photos to the big screen makes that experience even more personal,” said Kevin Lee, Executive Vice President of the Customer Experience Team at the Visual Display (VD) Business of Samsung Electronics. “We’re giving users an intuitive and engaging way to enjoy the stories behind their photos—right from the comfort of their living room.”

A More Meaningful Way to Enjoy Personal Photos

Google Photos makes reliving and sharing special memories easy. With the planned integration, it will seamlessly bring the photos people capture on their phones to Samsung TVs, where they can appear in a larger, cinematic format.

Through the proposed integration, users can explore curated memories on their TVs organized by people, places, and meaningful moments. Google Photos will also expand the suite of photo-driven experiences that integrate with Samsung’s Vision AI Companion (VAC), enriching how memories are highlighted and enjoyed throughout the day.

Samsung wants Google Photos to be deeply woven into the TV experience. Imagine Photos surfacing naturally through Daily+ and Daily Board, ensuring that meaningful memories ² greet users throughout their day in contextual and convenient moments. The setup should be simple — users sign in with their Google Account, and their photo memories instantly appear on the big screen. ³

Three Ways to Relive and Rediscover: Memories, Create and Themed Slideshows

• Memories (planned to launch exclusive in early 2026): Shows curated stories based on people, locations, and meaningful moments for the first time on TV, available first and exclusively on Samsung TVs for six months.⁴
• Create with AI (planned to launch later in 2026): Introduces themed templates ⁵ built on Nano Banana, Google DeepMind’s image generation and editing model, featuring playful and fun transformation. Users can also utilize Remix to transform the art style of an image, or Photo to Video to bring still moments to life as short videos.
• Personalized Results (planned to launch later in 2026): Users may view related photos as a slideshow based on topics or contents of memories e.g. ocean, hiking, Paris, etc.

A Seamless Way to Experience Memories on Samsung TV

Samsung and Google Photos want to bring a cinematic gallery experience to the heart of the home, enabling Samsung TV users to browse and relive their most important moments in stunning detail. This integration will transform personal photo libraries into a space where users are invited to explore their journey, create new stories, and reminisce over cherished memories with depth and simplicity.

“Google Photos is a home for people’s photos and videos, helping them organize and bring their memories to life,” said Shimrit Ben-Yair, Vice President, Google Photos and Google One. “We’re excited to bring Google Photos to Samsung TVs — helping people enjoy their favorite photos on a larger screen and reconnect with their memories in new ways.”

1. Features and availability may vary by model and region.  ︎
2. Available on Samsung TV models launched 2026 with a Google Account and backed-up photos/videos. For in market models, experience will be available following the OS update schedule. ︎
3. Memories must not be turned off in Google Photos settings. ︎
4. Memories available beginning March 2026; Create and Search available in the second half of 2026. ︎
5. Select creative AI templates will be available exclusively on Samsung TVs. ︎

MANILA, Philippines (December 4, 2025) – Samsung showcases how its powerful, connected innovations can help propel businesses towards the future with the inauguration of its Business Experience Studio and SmartThings Home Showroom, .

In 2024, KPMG Global Tech Report showed that 87% of organizations on average have successfully adapted technology to boost their profits over the last 24 months. This digital transformation was supported by government initiatives such as the e-Goverment Master Plan, as well as the increasing investments made by private sectors towards technology.

“Our goal is to empower every sector with innovations that make work smarter, businesses more efficient, and environments more connected,” said Roman Han, President of Samsung Electronics Philippines. “Every industry is operating in an era where speed, efficiency, and connectivity drive growth while also defining competitive advantage. This showroom demonstrates how AI-powered solutions and SmartThings-connected devices can come together to deliver meaningful solutions for real-world business challenges.”

Improved Efficiency and Strengthened Security

Samsung’s vision goes beyond hardware, introducing a full ecosystem that connects devices and management systems into a single platform, offering Filipino enterprises the tools to adapt in a dynamic business environment quickly. The Business Experience Studio features six immersive zones that exhibit how Samsung’s innovations can address sector-specific challenges and strengthen organizational performance.

In the hospitality sector, Samsung’s unified technologies streamline operations and elevate guest comfort. Frictionless check-in systems reduce manual workload, while in-room innovations—such as hospitality TVs paired with immersive audio devices—deliver premium entertainment. Smart cooling solutions, including the One-Way Cassette Air Conditioner and WindFree Air Conditioners, help create a relaxing environment in each room. These devices come together through SmartThings, which gives guests intuitive controls and makes their stay more personalized.

For businesses in retail or quick-service restaurants (QSRs), Samsung solutions optimize workflows and improve customer satisfaction. Samsung Kiosks enables fast, contactless, and accurate ordering. Its all-in-one payment and ordering system reduces wait times and minimizes errors, particularly during peak hours. Intelligent display solutions capture attention and drive impulse purchases by ensuring high-visibility of menus and promotional content, whether placed inside or outside the store. Through VXT CMS, retailers can update displayed promotional content across stores to encourage stronger customer response.

Samsung’s connected ecosystem transforms education and learning through interactive, flexible, and highly efficient environments. Devices such as the Galaxy Tablet and S Series tablets, along with interactive boards like the Flip Pro digital boards, and Samsung TVs, power collaborations in modern classrooms. Integrating Samsung DeX and AI-powered productivity tools enables students and teachers to work smarter and more collaboratively, transforming learning sessions into more engaging experiences.

Samsung’s rugged devices improve visibility and real-time coordination for industries that operate in challenging environments. Tools like the Galaxy XCover7 and Galaxy Tab Active5 are built to withstand harsh conditions, ensuring uninterrupted connectivity and productivity for frontline teams.

With security and centralized management equally vital for high-compliance sectors, Samsung Knox gives organizations full oversight of their device fleet, including instant broad instant broadcast messaging, secure location tracking, remote lock and wipe capabilities for lost or compromised devices, and constant performance and compliance monitoring. Combined with the expanded operational control of SmartThings Pro, these rugged solutions help safeguard sensitive data, streamline coordination, and strengthen business continuity in critical industries.

Seamless, Connected Home Experiences

In addition to the Business Experience Studio, Samsung also unveiled its SmartThings Home Showroom, which displays how Samsung’s connected innovations redefine domestic living. Through SmartThings, modern homes become an intelligent ecosystem where devices seamlessly communicate to create a more intuitive living experience. Aside from simplifying daily tasks, this also enriches homes for leisure or productivity through intelligent devices such as Vision AI TVs, connected monitors, and tablets. With full control over every room and appliance, homeowners experience a more responsive, personalized, and efficient home.

“The same vision that propels the development of our enterprise innovations also powers our dedication to elevating the home experience,” stated Han. “SmartThings is designed to simplify modern living. It allows homeowners to manage and control their home experience through intelligent solutions that make houses truly feel like home.”

According to market research firm Omdia, Samsung achieved a 28.3% market share in the global TV market in 2024, maintaining the number one ranking it has held since 2006. This continued success is driven by the company’s commitment to premium and ultra-large screen innovation, as well as the introduction of cutting-edge, AI-powered TVs.

“Samsung’s 19-year reign as the global TV market leader has been made possible by the trust and support of our customers,” said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to shape the future of the TV industry with innovations like AI-powered TVs, delivering products and services that meaningfully enrich people’s lives.”

Dominance in the Premium and Ultra-Large TV Segments

Samsung solidified its leadership in the high-end TV market, particularly in the premium ($2,500+) and ultra-large (75-inch and above) segments:

• Premium ($2,500+) TVs – Samsung captured a 49.6% market share, accounting for nearly half of the global premium TV market.
• 75-inch and above – Samsung led the ultra-large category with a 28.7% market share.

QLED and OLED TV Success

Samsung also maintained its leadership in the QLED and OLED segments, reinforcing its dominance in the premium TV industry:

• QLED TVs – With 8.34 million units sold, Samsung commanded a 46.8% market share, further strengthening its leadership in this category. The global QLED market also saw significant growth, surpassing 10% of total TV sales for the first time.
• OLED TVs – Samsung’s OLED sales reached 1.44 million units in 2024, securing a 27.3% market share. This marks a year-over-year (YoY) increase of 42% and 4.6% in unit sales and market share, respectively, reflecting strong consumer demand for Samsung’s OLED innovations.

Transforming Home Entertainment With AI and Art

At CES 2025, Samsung unveiled Vision AI, a breakthrough in AI-powered screens that extends beyond traditional entertainment. By analyzing user preferences, intent and habits, Vision AI delivers a seamlessly personalized viewing experience that shapes the future of smart home displays.

Samsung is also expanding its Samsung Art Store — originally available exclusively on The Frame — to Neo QLED and QLED models this year, providing more consumers with access to a personalized digital art experience.

Quantum Dots: The Next Generation of Display Innovation

Quantum dots are ultra-fine semiconductor particles that are tens of thousands of times thinner than a human hair. Since inception, their physical characteristics that allow them to provide the highest level of color accuracy and brightness among existing materials had them positioned to revolutionize display technology.

When used in displays, quantum dots support a wide color gamut that closely matches colors perceived by the human eye and facilitate pixel-level light adjustment for more accurate black levels. Emitting light in all directions, quantum dots deliver uniform luminance and consistent color from any viewing angle while minimizing blue light exposure for a more comfortable viewing experience.

▲ SUHD TVs at CES 2015

What Sets Quantum Dot TVs Apart: Content, Film Quality and No-Cadmium Technology

The TV industry continues research and development into the commercialization of quantum dots as the material becomes a game-changer in display technology. For that reason, a variety of quantum dot TVs have hit the market recently — offering a wide range of options to customers.

However, key differences in quantum dot TVs lie in how the technology is implemented and the overall quality of the display. To ensure a premium viewing experience, factors such as the amount of quantum dot content, the quality of quantum dot film and the use of no-cadmium materials must be considered.

▲ Factors to consider when selecting a high-quality quantum dot TV

Quantum Dot Content

The true quality of a quantum dot TV is defined by its quantum dot content. The quantum dot film requires a minimum of 3,000 parts per million (ppm) of the material to achieve the vivid, rich picture quality and color expression that only quantum dots can deliver.

Quantum Dot Film

Samsung QLEDs eliminate the need for a separate phosphor layer, enhancing light and energy efficiency while delivering more vivid colors. A quantum dot OLED (QD-OLED), which consists of a thin-film transistor (TFT) layer,¹ a self-emitting light source and a quantum dot film that uses the light emitted from the light source, takes a step further enhancing picture quality. In either case, a dedicated quantum dot film that contains sufficient quantum dots is key in delivering top-class picture quality and longevity.

▲ A comparison of QD-OLED and LCD displays

No Cadmium

In the early stages of developing quantum dot TVs, cadmium was essential to achieving the key benefits of quantum dots such as color reproduction and contrast ratio. At the time, cadmium was considered the most efficient material for producing quantum dots.

However, cadmium’s toxicity became a significant obstacle to the commercialization of quantum dot technology. The element posed serious threats to the environment — making its widespread use difficult despite being the most suitable material for implementing quantum dot technology.

In response to this challenge, Samsung developed the world’s first no-cadmium quantum dot material in 2014 and successfully commercialized quantum dot technology with its SUHD TVs in the following year to open a new era of quantum dot TVs.

10 Years of Quantum Dot Innovation and Leadership

Samsung has quickly recognized the potential of quantum dot technology and led innovation in the global display market over the past decade through continuous research and investment.

▲ A timeline of Samsung’s quantum dot technology development from 2001 to 2022

Samsung began researching and developing quantum dot technology in 2001 — at a time when there was limited research on non-cadmium materials. Achieving vivid colors required making the nano-sized particles uniform, but the lack of technology and research made mass production extremely challenging.

Despite these obstacles, Samsung succeeded in creating a no-cadmium nanocrystal material in 2014. Since then, the company has accumulated extensive expertise — registering more than 150 patents — and continuously worked on advancing the technology. Samsung’s long-standing commitment culminated in 2015 when the company unveiled the world’s first SUHD TVs with no-cadmium quantum dot technology.

▲ QLED TVs (75Q8C and 88Q8F) at Samsung’s First Look 2017 event during CES 2017

Samsung’s QLED lineup was revealed in 2017, setting a new standard for premium TVs that overcame the limitations of OLED TVs. By applying metal quantum dot technology, Samsung achieved the Digital Cinema Initiative’s color standard DCI-P3 and achieved 100% color volume for the first time in the world — thereby presenting unparalleled color expression. Notably, the use of inorganic quantum dot technology protected the screens from burn-in² to ensure consistent picture quality over time.

▲ (From left to right) Kwang-Hee Kim, Dr. Taehyung Kim, Dr, Eunjoo Jang, Sungwoo Kim and Seon-Myeong Choi from Samsung Advanced Institute of Technology

Following its success in developing a red light-emitting element for displays in 2019, the company enhanced the luminous efficiency of blue self-emitting QLEDs — considered the most challenging to implement among the three primary QLED colors³ — to an industry-leading 20.2%.

“Discovering a blue material for self-emitting QLEDs and demonstrating industry-leading performance at the device level were significant achievements of this research,” said Dr. Eunjoo Chang, a fellow at Samsung Advanced Institute of Technology. “Samsung’s distinctive quantum dot technology has once again overcome technical barriers.”

This cutting-edge advancements led to the launch of the QD-OLED TVs, making history at CES 2022 by winning the Best of Innovation award for integrating quantum dot technology and OLED displays.

Samsung remains dedicated to advancing quantum dot technology through continuous innovation. The company continues to invest in leading display technology — from QLED to Neo OLED — by offering high brightness, color accuracy and frequency. Driven by Samsung’s unrivaled quantum dot innovations, the future of display technology is brighter than ever.

¹ An electronic circuit that adjusts and controls the light-emitting layers
² Occurs when a static image is displayed for too long, causing color distortions or ghost images to remain on screen
³ Red, green and blue