Samsung, the global market leader in TV for 20 years^[1] has announced the launch of the new 43-inch QLED Q5F TV, offering a comprehensive entertainment experience. Tailored for consumers in Singapore, it combines a blend of advanced image features such as HDR for contrast enhancement, OTS Lite surround sound and Full HD resolution. These features work together to enhance the experience, ensuring vibrant colours and immersive sound that performs admirably across a wide range of content from movies to games.

“The QLED Q5F TV was developed to offer consumers a complete home entertainment experience in a single device, bringing Samsung’s Real QLED technology to a user-friendly, secure package enabled by One UI Tizen and Samsung Knox Security respectively,” said Patrick Khor, Head of Visual Display at Samsung Electronics Singapore.

Vivid Scenes and Versatile Entertainment

As a total entertainment solution, the Q5F model utilises a Real QLED display panel, underpinned by the use of a Quantum Dot sheet to ensure lifelike colours. Furthermore, the display is cadmium-free, reinforcing Samsung’s commitment to sustainable and responsible innovation.

With Real QLED technology, the Q5F model combines the convenience of an ‘All-in-One’ Smart TV, with advanced image-enhancing features such as HDR, Contrast Enhancer and PurColour to guarantee vibrant colours, precise details, and optimal performance across all content types.

The Q5F model also grants access to a whole world of entertainment with Samsung TV Plus^[2]. Enjoy free live TV channels across genres such as news, entertainment, sports and shows for children, in addition to thousands of movies^[3]. New content is constantly being added, and the best part: no payments or subscriptions and setup^[4] is required. Samsung TV Plus is enabled right out of the box.

Advanced Image and Sound

Image quality is driven by PurColour, which adds sophisticated tones and depth for a more cinematic feel. This is complemented by HDR, which increases the difference between the screen’s darkest and lightest areas for better colour vibrancy and contrast for greater content immersion.

The audio experience is equally immersive, featuring OTS Lite (Object Tracking Sound Lite), a virtual top channel audio technology. OTS Lite can track object movement across a screen, such as a car driving from left to right and tailor the output accordingly. The Q5F model can also intelligently adapt audio output in real time to account for room acoustics, or content type such as enhancing voices during conversations in movies.

Enhance the Q5F model with a Samsung soundbar, and with Q-Symphony technology^[5], the TV’s built-in speakers work in tandem with the soundbar to provide a new dimension of aural enjoyment.

Secure and Smart Connectivity

Samsung prioritises user privacy through Samsung Knox Security^[6], which employs multiple layers of hardware and software protection to protect your sensitive data like passwords or PIN codes. Additionally, Knox security can prevent your TV becoming a potential vulnerability point, automatically blocking execution of suspected malicious apps and preventing access to phishing sites.

This gives users confidence to connect their TV and wider home ecosystem through the SmartThings app^[7], which turns a Samsung Galaxy smartphone into a TV remote, or allowing for remote monitoring and management of compatible home devices.

Finally, AI Energy Mode^[8] utilises built-in sensors to detect ambient lighting, automatically adjusting screen brightness to reduce power consumption without compromising picture quality.

Versatile Design

With its versatile design, the Samsung 43-inch QLED Q5F TV complements any interior. Whether mounted on a wall or placed on a stand, it serves as a sophisticated blend of style, innovation, and practicality.

Local Pricing and Availability

Samsung 43-inch QLED Q5F TV is available for purchase in Singapore from today, 5 May 2026 at a recommended retail price of S$549. The Q5F TV is available exclusively online via:

• Samsung Online Store
• Samsung Shop App
• Samsung Official Store on Shopee, Lazada and TikTok

From 4 May to 10 May 2026, consumers who purchase the 43-inch QLED Q5F TV will receive complimentary 1-year Samsung Care+ (worth S49).

To learn more about Samsung’s latest TV releases, visit Samsung.com/sg/.

_{^[1] Source: Omdia, February 2026. Global television market share by manufacturer, based on annual sales by volume and revenue. According to Omdia data, Samsung has been the world’s leading TV brand for 20 consecutive years. For general information only; not an endorsement, certification or recommendation by Omdia.}

_{^[2] Content and services may vary by region and are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account. Gaming Hub is available in certain regions only. Samsung TV Plus is available in certain regions only. Except in China, Turikiye and Israel: You will need a Samsung account to access the full range of Samsung Tizen OS features. If you choose not to log in, you will only be able to connect to terrestrial TV (applicable to devices with tuners only) and external devices (e.g. via HDMI). You may need a separate device (e.g. PC or mobile) to create a Samsung account.}

_{^[3] Number of channels may vary by region.}

_{^[4] Channels may vary by country and are subject to change without notice. Supported Samsung devices may vary by country. Requires Samsung account. UI is subject to change without prior notice. Ads may appear on Samsung TV Plus. Available for free on Samsung Smart TVs released since 2016}

_{^[5] Check for Q-Symphony compatibility on soundbar product specifications. Soundbar sold separately.}

_{^[6] Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched in 2015. Latest software update is required.}

_{^[7] Available using the SmartThing App on your smartphone. Requires a wireless network, Samsung account log-in and the Samsung SmartThings App, which needs to be downloaded and installed on your smartphone if you are not using a Samsung Galaxy smartphone. The SmartThing App supports Android 8.0 (Oreo) or later, which or optimised for Samsung smartphone, and also iOS13 or later for iPhone models.}

_{^[8] Energy saving rate may vary by region, model, size, viewing conditions and type of content. Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy saving levels when AI Energy Mode is turned on may appear lower compared to Standard Mode. AI Energy Mode does not work with Game Mode. Energy savings are based on internal test results and may vary depending on the content being displayed and surrounding brightness levels.}

▲ Photo captured with a Galaxy S26 Ultra equipped with Ocean Mode

Samsung Electronics announced that its “Coral in Focus” initiative, powered by Ocean Mode^[1], an advanced camera feature on the newer Galaxy mobile phones, has received multiple awards for its contributions to coral reef conservation, including Gold in the “Best Sustainability or Conservation Initiative” category at Engage for Good’s 2026 Halo Awards.

Additionally, “Coral in Focus,” a documentary tied to the initiative, received the Coastal and Island Culture Award at the 23rd International Ocean Film Festival. Samsung was separately named to Fast Company’s 2026 Most Innovative Companies list for its work advancing mobile innovation in environmental research.

These recognitions reflect the impact of Samsung’s efforts to reverse the decline of coral reefs in partnership with U.S.-based non-profit organisation Seatrees and the Scripps Institution of Oceanography at the University of California San Diego. By bringing together Galaxy’s advanced image capturing capabilities, Seatrees’ community-driven restoration model and Scripps’ knowledge on marine science, Samsung is transforming Galaxy mobile phones into powerful tools for ocean conservation.

Coral reefs cover less than 1% of the ocean floor yet support approximately 25% of all marine life and sustain millions of livelihoods worldwide^[2]. Without intervention, many reefs are at risk of disappearing by 2050 due to climate change, pollution and overfishing.

To help address this challenge, Samsung collaborated with Seatrees and Scripps to advance coral reef restoration across a growing network of sites in Costa Rica, Fiji, the Galápagos Islands, Indonesia and the United States.

Through the “Samsung x Seatrees: Bring Coral in Focus” initiative, partners and local communities are given Ocean Mode-equipped Galaxy devices and underwater housings to capture high-quality underwater imagery with Ocean Mode, which is then used to generate detailed 3D photogrammetric models. This process improves how coral reefs are monitored and evaluated, resulting in critical insight into reef health and recovery.

Together, Samsung, Seatrees and Scripps have driven meaningful impact across restoration sites. To date, more than 20,000 coral fragments have been planted, and over 80 3D reef models have been built to support monitoring and research efforts.

▲ Side-by-side comparison of coral imagery captured on a Galaxy mobile phone with standard camera settings (left) and Ocean Mode (right), highlighting improved colour correction and reduced motion blur underwater.

Now available through Expert RAW^[3], Ocean Mode extends these capabilities to Galaxy users, making advanced underwater imaging^[4] available to more people while reducing reliance on expensive, heavy DSLR equipment. This increased accessibility is critical to scaling coral reef monitoring efforts, particularly in regions where resources and technical infrastructure may be limited.

These accolades build on Samsung’s broader commitment to sustainability under its initiative, Our Journey: Galaxy for the Planet. From incorporating recycled materials into Galaxy devices to developing technologies like Ocean Mode with like-minded partners, Samsung continues to explore how innovation can help protect the planet.

_{^[1] As of April 2026, Ocean Mode is supported on Galaxy S26 Series, and is expanding to the S25 Series, S24 Series, Fold 7, Flip 7, Z Tri-Fold, Fold 6 and Flip 6 throughout the first half of 2026.}

_{^[2] Smithsonian Museum of Natural History}

_{^[3] Expert RAW must be downloaded separately from the Galaxy Store, for free, before use. Supported on S26, S25, S24, S23 an S22 series devices, S21 Ultra, S20 Ultra, Note20 Ultra, Z TriFold, Z Fold7, Z Flip7, Z Fold6, Z Flip6, Z Fold5, Z Fold4, Z Fold3 and Z Fold2. Results may vary depending on editing method and/or shooting conditions including multiple subjects, being out of focus or moving subjects.}

_{^[4] Galaxy mobile phones used underwater were placed in a waterproof underwater housing. Galaxy mobile phones are not designed to be waterproof against seawater.}

“Design sits at the intersection of business, technology and humanity,” said Mauro Porcini, Chief Design Officer and President of the Device eXperience (DX) Division at Samsung Electronics. “Our role is to understand people deeply and translate their needs, dreams and emotions into meaningful experiences. We will continue to push innovation forward with the ambition of enriching people’s lives in ways that truly matter.”

The Edison Awards, founded in 1987 by the American Marketing Association and named after inventor Thomas Edison, celebrate excellence in product and service development, marketing and human-centred design. Winners are selected by a panel of industry experts, scientists and academics based on strict innovation criteria. This year, awards were given in a total of 14 categories, with tiers for winning projects broken down into gold, silver and bronze.

Gold Award-Winning Innovations

• Smart Modular House: With AI-based architectural solutions, homes respond, adapt and flexibly adjust to the lives of their users. By integrating advanced AI technology, it connects the environment, appliances and users, enabling efficient management of indoor environments, device statuses, energy usage and more — resulting in a new, more easily accessible residential experience.

• Vision AI Companion (VAC): A revolutionary TV experience that redefines how users interact with content. With a generative AI-based button, users can interact with content in new ways, such as asking about plotlines or characters, searching for related information or controlling playback with voice commands. By eliminating the need for complex menus and remotes, VAC helps users enjoy a seamless and more intuitive TV viewing experience.

Silver Award-Winning Innovations

• Spatial Signage: A breakthrough glasses-free 3D display delivering an immersive experience powered by Samsung’s patented 3D Plate technology. With a slim profile of just 52mm^[1], this innovative solution seamlessly integrates into commercial environments such as retail stores, exhibitions and entertainment venues, redefining how audiences engage with digital signage. Its cutting-edge optics and precision engineering push the boundaries of immersive technology, delivering a high-quality visual experience that captivates viewers and pioneers new standards for next-generation displays.

• Bespoke AI Laundry Combo: This innovative all-in-one combo combines washing and drying functions into a single, compact unit. The combo can finish the entire laundry process — from load detection to dry cycle — ensuring efficient and operation. It features Smart Screen, a 7-inch touchscreen that provides a more intuitive interface, and its AI Wash & Dry cycle adjusts its performance for each load according to various fabric types and soil levels, leading to optimal results^[2].

_{^[1] The 52mm profile applies to the 85-inch model only; thickness varies by display size.}

_{^[2] AI Wash & Dry+’s detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.}

An Open Laboratory for Design Exploration

Conceived as an open laboratory, the exhibition welcomes visitors to Samsung’s design approach, offering a space of exploration, experimentation and discovery. Rather than a finished statement, the exhibition reflects a moment within an ongoing journey, offering an early glimpse into how Samsung is shaping new ways of living through design.

Each of the 12 immersive zones presents a distinct exploration of how design can shape everyday life. The zones are organised around the key experience dimensions of Human Centricity and Expressive Design, which serve as the first touchpoint in showcasing Samsung Design’s vision.

Within these zones, a series of creative explorations illustrates ideas, possibilities and future directions. Through this approach, Samsung Design is making its vision tangible, inviting visitors to engage with design as an evolving, human-centred practice.

Human-Centricity and Expressive Design

Samsung Design is expanding its approach beyond user experience, with a greater focus on how people live and experience everyday life.

“Design should reflect the diversity of humanity — embracing different lifestyles, values and ways people live,” said Mauro Porcini, President and Chief Design Officer (CDO) of the Device eXperience (DX) Division at Samsung Electronics. “It is not only about creating products, but about shaping experiences that feel relevant, personal and meaningful in everyday life. Through Samsung Design Open Lab, we are sharing how this thinking is shaping our approach to design and future living.”

At the core of Samsung’s vision is a human-centred approach to AI – captured through the formula AI x (EI+HI)-where its true value lies not in the technology itself, but in how it is guided by human intention, empathy and imagination.

While the exhibition explores new directions in design, it reflects a philosophy that has guided Samsung for over 30 years – placing people at the centre of innovation. The ideas presented extend that foundation, translating it into new and evolving ways of living.

Design Is an Act of Love, With 12 Immersive Zones

More than 120 products across 36 categories are being showcased at the exhibition’s 12 zones, spanning both design concepts and products currently available in the market.

Highlights from the exhibition include:

• The Welcome Show: A coordinated display experience introducing Samsung’s vision for AI as a unified system that brings together personal and shared AI across devices and environments.

• Unfold Your Story: An exploration of Galaxy’s foldable design across a spectrum of colour, form and experience, capturing diverse lifestyles and new ways to live, create and connect.

• Wearable & Culinary Intelligence: Design explorations that respond to diverse lifestyles, ranging from personal devices such as wearables to connected kitchen and living environments.

• Transparent Symphony & All That Music: Immersive audio-visual zones featuring transparent speakers and screens with Music Studio 5 and 7 and a range of concept designs, where diverse elements come together in harmony and music translates analogue emotion into a cohesive digital experience.

• Two Expressions of the Same Technology: Two distinct design expressions of a 130-inch Micro RGB display, built on the same breakthrough technology, demonstrating how performance and individuality can coexist.

• Artful Living: A vision of living where screens become expressive mediums of personality, culture and emotion, bringing artwork and content to life in more immersive ways through S95H OLED TV with new forms of AI-enabled storytelling.

• The Goodbye Show: Returning from the Welcome Show, the shared AI companion concludes the exhibition through natural, AI-driven interactions and a sensory performance of music, light, and human touch – fostering emotional connection and a sense of presence in everyday life.

For more news, photos and videos, please visit Samsung Newsroom and Samsung Design during Milan Design Week 2026.

Samsung Electronics announced an update to its global smart home platform SmartThings to provide improved experiences that help users better care for their families and themselves in everyday life. With the latest update, SmartThings has strengthened its Family Care service so users can better support parents they live apart from. It also integrates additional key SmartThings features into Now Brief, the personalised briefing service available on Galaxy mobile devices, to further enhance the convenience and comfort of the customer’s daily life.

“Samsung’s AI technology goes beyond everyday convenience to help users care for themselves and their families with greater peace of mind,” said Jaeyeon Jung, Executive Vice President and Head of the SmartThings Team, AI Platform Centre, Samsung Electronics. “SmartThings will continue to strengthen its role as a platform that seamlessly connects customers’ daily lives with AI, and it will keep expanding differentiated services on an ongoing basis.”

Enhanced Family Care Makes It Easier to Check-In on Loved Ones

Family Care connects SmartThings with a range of home appliances and mobile devices to provide notifications regarding the activities of users’ aging parents and reminders for medication and hospital visits — as well as location-based alerts. With this update, the service enables even more thoughtful care.

Additionally, Samsung’s new Care on Call^[1] feature allows users to more closely check on the status of the care recipient through a simple phone call. When a caregiver using the service calls the care recipient, a floating pop-up that displays key information like the time of the first activity of the day, the most recent activity time and the local weather — all at a glance — appears before the call begins. This helps caregivers ask more meaningful check-in questions and respond accordingly.

SmartThings can also continuously monitor devices like air conditioners, air purifiers, dehumidifiers and humidifiers for indoor temperature, humidity and air quality. If unusual usage patterns are detected, the caregiver is immediately notified and can remotely control the relevant device.^[2]

To further enhance the level of care provided to loved ones, the Care Insight feature been enhanced to provide even more actionable, long-term data within the Family Care service. It analyses factors like temperature and humidity levels, paying attention to whether they deviate from optimal ranges. It also tracks significant changes in activity levels and connected device usage compared to the previous week.

_{^[1] Care on Call is available on Galaxy smartphones running One UI 8.5 or later. Internet calls are not supported.}

_{^[2] Remote control is available when the caregiver has been set up to remotely control the care recipient’s devices.}

According to the latest data from International Data Corporation (IDC), Samsung captured 18.9% of the global gaming monitor market by revenue,^[1] reinforcing its leadership in high-performance gaming displays. Samsung also ranked first in the OLED gaming monitor segment for the third consecutive year, achieving a 26% market share.^[2]

“As the No. 1 gaming monitor brand, our goal is to continue leading the market with differentiated innovation,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “Strong partnerships with game studios guide our innovation, while a clear technology roadmap keeps us focused. By expanding our gaming library and broadening platform compatibility, we’re delivering displays that perform when it matters most to gamers.”

“In gaming, the smallest difference makes all the difference,” said e-sports star Lee ‘Faker’ Sang-hyeok of T1. “Being No. 1 for seven consecutive years shows that so many of us choose Samsung for a reason. I’m excited to see what innovative gaming technologies Samsung will bring next to help us perform at our best.”

Samsung’s sustained leadership reflects its focus on next-generation gaming monitor technology and immersive gaming experiences. That momentum was recently on display at GDC 2026 in San Francisco, where Samsung showcased its latest Odyssey line-up, giving developers a first-hand look at glasses-free 3D and HDR10+ GAMING. The 2026 Odyssey line-up^[3] includes the following models:

• 32-inch Odyssey OLED G7 (G73SH model): New to Singapore, the monitor boasts crisp 4K resolution, and VESA DisplayHDR True Black 400 OLED for true blacks and stunning contrast. Up to 330Hz refresh rate also lets you stay on top of the action.

• 32-inch and 27-inch Odyssey OLED G8 (G80SH): Another recent addition to the Odyssey line-up in Singapore, key features include stunning 4K QD-OLED at 240Hz with exceptional colour and contrast, protected by Samsung OLED Safeguard+ for burn-in prevention.

For more information about Samsung’s gaming monitor line-up, please visit http://www.samsung.com/sg/.

_{Images contain AI-generated elements. Individuals and products depicted are not AI-generated.}

_{^[1] Global No.1 Gaming monitor in 2019 ~2025 Source data : IDC Quarterly PC Monitor Tracker 2025Q4 (Based on Value Amount).}

_{^[2] Global No.1 OLED Gaming monitor in 2023 ~ 2025 Source data: IDC Quarterly PC Monitor Tracker 2025Q4 (Based on Value Amount).}

_{^[3] Product availability and features may vary by country.}

Beyond technology, it is also important that a comprehensive security ecosystem is supported by allowing users granular choice on how they choose to protect their data, as well as working alongside like-minded partners to foster a safe digital environment.

Starting from 27 March 2026, the Samsung Galaxy Store in Singapore will implement Age Assurance measures, with users required to verify their age in order to access age-restricted apps and features. This is in line with IMDA’s guidelines to ensure younger users are protected and are only able to access content appropriate for their age. Samsung Electronics Singapore wholeheartedly supports this initiative, an important step to foster a safer digital environment for our younger users.

You can learn more about Samsung’s efforts in creating a trusted Galaxy experience in the infographic below.

Browse Seamlessly from Mobile to PC

Samsung Browser for Windows bridges the gap between devices, allowing users to seamlessly continue browsing as they move between mobile and PC. Beyond simple synchronisation of bookmarks and browsing history, users can pick up exactly where they left off.

For instance, users can continue exploring the same webpage when moving between mobile and PC, creating a more seamless cross-device experience^[1].

With Samsung Pass integration, users can securely store personal information and sign in to websites or autofill profiles with ease.^[3]

▲ Samsung Pass securely autofills login credentials and personal information across devices.

A New Way to Experience the Web with Agentic AI

Samsung is introducing a new AI-powered assistant built into Samsung Browser that brings agentic AI directly into the browsing experience in partnership with Perplexity. Samsung Browser is designed to understand natural language and the context of the page users are viewing, as well as activity across tabs, making it easier to explore content and take action.^[4] This new layer of intelligence does more than answer questions about the webpage, enabling users to manage tabs, navigate browsing history and stay productive without ever leaving the browser.

• Intelligent Content Understanding and Comprehensive Response: Samsung Browser understands the specific context of the webpage users are currently viewing to provide more relevant and optimised solutions. For instance, while planning a trip to Seoul, users can ask the browser to create a four-day travel plan based on the page currently in view. Samsung Browser analyses the content and generates a structured plan that can be easily organized and customized in the user’s preferred format.

• A Faster, Smarter Way to Search: Powered by advanced natural language understanding, Samsung Browser enables users to browse the web with speed and efficiency. Users can now get the right information instantly without manually sifting through countless webpages. Furthermore, Samsung Browser extends this intelligence to video content; by understanding the context within a video, it can find the specific part users are looking for and start playback from that exact moment.

• Retrieving the Right Page from Browsing History: Instead of relying on keywords or dates, users can search their browsing history using natural language to find things like the smartwatch they were looking at last week.

• Multi-tab Context Awareness: Users no longer need to click through multiple tabs to compare information. Samsung Browser can summarise and compare content across multiple tabs all at once. This makes it easy to get key insights from different sources in a single view.

Availability

Samsung Browser for Windows will be available on devices running Windows 11 and Windows 10 (version 1809 and above). Agentic AI features in Samsung Browser on both Windows and Android^[5] are currently supported in South Korea and the United States, with expansion to additional markets expected in the future. Users can learn more about Samsung Browser at browser.samsung.com.

_{^[1] This feature requires the latest version of Samsung Account. Samsung Continuity Service or Galaxy Connect app needs to be installed on the PC. It is currently available on Galaxy Book 3, 4, 5, and 6 series. Availability will be extended to additional devices in the future.}

_{^[2] All sequences in this article are shortened and simulated for illustrative purposes.}

_{^[3] The available functions, features, and compatible applications for Samsung Pass may vary by country due to differing regulatory and legal environments. The Autofill function supports sign-in information (ID/PW) and personal information (Address, Card).}

_{^[4] Available functions and features may vary by country, region, and language. The number of search queries may be subject to limitations. Accuracy of results is not guaranteed.}

_{^[5] Agentic AI features of Samsung Browser for Android requires a network connection and Samsung Account login. Service available in Samsung Browser v29.0.4 and above.}

Samsung Electronics has announced that its security solution, Samsung Knox, has achieved Common Criteria (CC) certification for monitors, expanding the verified security it has maintained on smart TVs for a decade.

CC certification is a global standard used to assess the security integrity of products that need data protection, providing an international framework that consolidates various assessment criteria from different countries and facilitates mutual recognition. Since 2015, Samsung has consistently received CC certification for its new products to verify the reliability of its security technology, and with this latest achievement, it has become the first manufacturer to receive CC certification for both monitors and smart TVs.

“Connected displays have become central to how we work and live, making verified security essential,” said Taeyong Son, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “With Samsung Knox now certified on both smart TVs and monitors, we’re delivering that protection consistently across our products.”

Samsung Knox protects users from cyber threats such as hacking, particularly in areas requiring robust security like AI home control, AI voice recognition and credit card transactions.

The CC certification emphasises three key security features of Samsung Knox:

• System Integrity Monitor (SIM): Provides real-time monitoring of the kernel to ensure system integrity.
• Web Browser Security (WBS): Blocks phishing websites to safeguard users while browsing the internet.
• Unauthorised Execution Prevention (UEP): Validates digital signatures to prevent unauthorised actions.

Samsung Knox also ensures a strong security environment with its multi-layered architecture, which includes TrustZone, a hardware-based independent security layer; Knox Vault, a separate layer for sensitive data; and Knox Matrix, a security management layer for connected devices^[1].

_{^[1] Knox Vault is supported on select Neo QLED 8K TVs and M9, M8 monitors; Knox Matrix is supported on all TVs and monitors from 2024 onward.}

Samsung Electronics has announced a global partnership with “BTS WORLD TOUR ‘ARIRANG’”, unveiling a new concert experience powered by Galaxy mobile technology that brings artists and the audience closer together.

BTS and ARMY have built a cultural movement that brings everyone together to celebrate self-expression and connection through music. This has resulted in global impact that fosters authentic shared experiences — values that resonate deeply with Samsung’s Galaxy brand philosophy. By harnessing the power of music and technology, Samsung and the ‘BTS WORLD TOUR ‘ARIRANG’’ are empowering people to capture special moments and share them with the world.

“Samsung believes that technology enriches everyday experiences,” said Stephanie Choi, EVP and Head of the Mobile Marketing Centre, Mobile eXperience (MX) Business at Samsung Electronics. “Through this collaboration, Galaxy will serve as a bridge connecting artists and the audience, enabling people to experience concert moments more meaningfully, and preserve and share those memories for longer.”

Building on Galaxy’s vision of meaningful, connected experiences, Samsung is reimagining the traditional concert viewing experience by enabling the audience to emotionally engage with artists and their performances in more immersive ways. In particular, the Galaxy S26 Ultra’s camera captures memorable moments from live performances, allowing the audience around the world to relive and share the experience, bringing the energy and emotion of the concert into their everyday lives.

“Fans are at the heart of everything we do, shaping our music and journey together with us,” said Lee Jae-sang, CEO of HYBE. “Through this partnership with Samsung Electronics, we hope fans can experience concerts more vividly and create lasting memories.”

“BTS WORLD TOUR ‘ARIRANG’” will begin in Goyang, South Korea, and continue in major cities around the world throughout 2027. As part of the world tour, BTS THE CITY ARIRANG SEOUL is taking place in Seoul from 20 March to 19 April, including a range of Galaxy-powered immersive experiences to major landmarks across the city.

Fans can explore the Galaxy S26 Series through interactive activities, including a stamp rally at Samsung’s Gangnam store and creating self-made stickers using the Galaxy AI-powered Creative Studio. Participants who complete the activities are eligible to receive prizes, including limited-edition ‘BTS THE CITY ARIRANG SEOUL’ merchandise.

Following Seoul, “BTS THE CITY” will expand to other tour stops. Samsung will take part in the entire “BTS THE CITY” journey, driving innovation that encourages fans to express themselves, capture meaningful moments and expand everyday experiences with Galaxy.