To support 24/7 wearability, Samsung delivers powerful innovations that maximise comfort while advancing performance with Galaxy Watch’s largest battery and brightest display ever, as well as the Snapdragon® Wear Elite Platform^[2]. Serving as the ultimate gateway to AI-driven health intelligence, this groundbreaking premium line-up transforms complex biometric data into personalised, actionable guidance across the full spectrum of user health.

“Samsung is committed to helping people live better. We want to make the shift from reactive treatment to proactive care as seamless as possible. By integrating everyday devices with our global scale, we’re building a deeply connected health experience,” said TM Roh, Chief Executive Officer, President and Head of the Device eXperience (DX) Division at Samsung Electronics. “The new Galaxy Watch Ultra2 and Galaxy Watch9 represent a massive leap forward in Samsung’s health vision. By continuously tracking health data from the wrist, these new watches act as a vigilant health companion, turning daily vital signs into proactive, actionable insights and providing timely alerts.”

“Our Galaxy Watch Ultra2 and Galaxy Watch9 are designed to provide deep wellness metrics ranging from sleep analysis to cardiovascular health, while providing proactive, actionable insights that help our users sleep and live better,” said Ronnie Ng, Vice President and Head of Mobile eXperience at Samsung Electronics Singapore. “In addition to that, the new Galaxy smartwatches can help users track their performance progress during sporting activities of all intensity levels, which is especially pertinent as we’re seeing more Singaporeans adopting active lifestyles. But more importantly, our new Galaxy smartwatches offer more meaningful AI experiences when integrated within the Samsung ecosystem. When connected, both the Galaxy smartphone and smartwatch are more capable of understanding context and delivering experiences that adapt to your day.”

Galaxy Watch Ultra2: Fuelling Ambitions and Enabling Peak Performance Through Unrivalled Hardware and Specialised Sports Tracking

The new 47 mm Galaxy Watch Ultra2 in Titanium Gray 

Galaxy Watch Ultra2 is Samsung’s most powerful and advanced Galaxy Watch ever. It is built for extreme outdoor activities and high-performance seekers who demand long-lasting performance, reliable durability, precision tracking and continuous health monitoring in extreme conditions.

Galaxy Watch Ultra2 provides detailed trail running data on its 5,000-nit, crystal-clear display

Galaxy Watch Ultra2’s dedicated tracking modes for outdoor sports help users excel and safely push their limits. The Trail Run^[3] feature tracks detailed elevation, climbing progress and terrain impact so users can better pace yourself and reduce injury risk. It also provides real-time hydration guidance through Nutrition Alert,^[4] a new addition to our existing Sweat Loss feature. By estimating sweat loss relative to body weight, it provides guidance on when and how much to hydrate, helping users achieve their running goals.

Galaxy Watch Ultra2 also supports professional diving. Rated IP69K, 10 ATM and EN13319 certified,^[5] it’s not just dust- and water-resistant – it’s dive-ready. The moment the user enters the water, it can automatically track real-time diving data such as depth, time and water temperature right from their wrist.^[6] Moreover, users can access advanced diving features, including ascent/descent speed tracking and safe dive limits, by using the exclusive Ultra2 Diving app expected to be available later this year. Developed with Mares^[7], the world’s leading diving equipment brand, these features significantly enhance the watch’s diving capabilities.

Once a user enters the water, Galaxy Watch Ultra2 automatically tracks real-time diving data such as depth, time and water temperature

To power these pro-level sports health features, Galaxy Watch Ultra2 is built with unprecedented hardware performance. It is equipped with a massive 800 mAh battery — a 35% capacity increase compared to the previous Ultra model. Driven by the latest Snapdragon® Wear Elite platform, it establishes a new benchmark in power, speed and highly accurate GPS tracking for the Ultra line. The expanded display provides 5,000 nits of brightness^[8], a Samsung-first, enabling crystal-clear visibility even under intense sunlight.

Galaxy Watch Ultra2 retains its shock-resistant titanium casing to ensure rugged durability, while also introducing enhanced comfort and stability for a broader, more diverse range of users. Despite a significantly larger battery, Galaxy Watch Ultra2 achieves an innovative slimmer^[9] design that transitions seamlessly from rugged outdoor and sports activities to everyday lifestyle use. Advanced internal re-engineering significantly reduces the device’s thickness by 12% compared to the previous generation. Coupled with lighter and softer bands that reduce weight, Galaxy Watch Ultra2 delivers 24/7 wearability, highly precise biometric data tracking and exceptional comfort.

Galaxy Watch Ultra2 will be available in a 47mm size in Titanium Silver and Titanium Gray.

Galaxy Watch9: Everyday Wellness with All-Day Comfort and Lasting Battery

Galaxy Watch9 is available with different band materials and colours, including soft silicone and lightweight fabric options

Galaxy Watch9 is the ultimate everyday health companion, designed for wellness-conscious users who want to build healthier habits through effortless, continuous activity and sleep tracking. This versatile watch turns personal biomarkers into actionable health insights, empowering users to effortlessly manage their daily routines by simply wearing it.

To maximise its role as a health companion, Galaxy Watch9 is backed by powerful hardware and an incredibly comfortable design. It features a lightweight yet durable aluminium casing that preserves Galaxy Watch’s signature cushion silhouette, refined specifically for a closer, more natural fit on the wrist. Combined with a wide range of interchangeable, soft-touch bands, Galaxy Watch9 ensures unmatched all-day comfort for the 24/7 wear required to capture accurate and consistent health data.

This exceptional wearability is powered by next-generation internal innovations. The new Snapdragon® Wear Elite platform gives Galaxy Watch9 a massive boost in speed and efficiency for lag-free, seamless health monitoring. Its efficient 390 mAh battery ensures dependable, around-the-clock tracking from day to night. Furthermore, a brilliant 3,000–nit display supports effortless readability and crystal-clear visibility under any lighting condition, making it easy for users to check their health status at a glance.

Galaxy Watch9 will be available in two sizes, 40mm and 44mm. Galaxy Watch9 40mm is available in Graphite and Cream, while Galaxy Watch9 44mm is available in Graphite and Silver.

AI-Powered Health: Comprehensive and Actionable Health Insights

At the core of Galaxy Watch Ultra2 and Galaxy Watch9 is Samsung’s AI-powered health intelligence. Galaxy Watch’s BioActive sensor captures continuous data about a user’s lifestyle habits to develop a deep understanding of their health. Galaxy Watch then translates this complex biometric data into simple, proactive recommendations, helping users understand not just what is happening in their bodies, but what to do next.

The new capabilities — available on both Galaxy Watch Ultra2 and Galaxy Watch9 — advance Samsung’s preventive care vision by combining everyday data with years of rigorous clinical research conducted with world-renowned universities and medical institutions. Built on this foundation, Galaxy Watch delivers more accurate and meaningful health guidance across key pillars including sleep, activity, cardiovascular health and recovery.

• Sleep Apnea feature^[10]: Backed by new FDA clearance and AI algorithms, it delivers deeper insights into breathing disruptions during sleep.
• Vitals^[11]: Proactively monitor your personal health baseline while you sleep and receive seamless alerts for significant deviations.
• Heart Health Score^[12]: Provides an effortless understanding of your cardiovascular wellness through a simple, actionable score and personalised lifestyle recommendations.
• Daily Cardio Load^[13]: Optimises training using tailored guidance on your workout volume and estimated recovery needs.
• Fitness Index^[14]: Delivers a holistic view of physical strength with personalised goals to improve everyday performance.
• Hearing^[15]: Protect your long-term hearing health with alerts for unsafe noise levels and detailed reports.

With these features, users can gain access to intelligent, personalised insights that empower them to seamlessly manage their long-term wellness journey and reach their goals.

Galaxy Watch features include Vitals to alert users to significant health deviations

Purpose-Built Band Collections: Designed for Every Lifestyle

A smartwatch should be as unique as the user, and both Galaxy Watch Ultra2 and Galaxy Watch9 offer a range of diverse band options to fit every lifestyle.

Because elite performance demands the right gear for the right moment, Samsung offers a specialised collection of Ultra bands. Whether users are tackling rugged terrain, diving deep or heading into a business meeting, they have the flexibility to choose the perfect band tailored to their specific purpose and environment, ensuring optimal functionality without compromising on style.

Users have the following options to choose from:

• Marine Band: an even lighter, breathable silicone band designed for all-day adventures and extreme conditions.
• Peakform Band: a hybrid material band delivering a premium finish optimised for both elegance and athletic performance.
• Trail Band^[16]: a classic fabric band featuring enhanced breathability and a superior fit for lasting comfort, even during demanding outdoor activities like running.

Designed with ultimate self-expression in mind, the expansive new Watch9 band collection empowers users to showcase their personal style and customise your look. Featuring innovative new materials and a vibrant spectrum of colours, these bands maximise comfort across diverse activities — from intense workouts to your everyday routines:

• Sports Band: a thinner, softer all-rounder for ultimate comfort and effortless transitions from workouts to daily life.
• Misty Band: crafted from premium soft silicone that securely wraps your wrist for a stable, bounce-free fit. Featuring subtle and soft two-tone colours, it delivers a sophisticated look that effortlessly complements a user’s everyday style.
• Fabric Band: a lightweight, breathable daily band offering maximum comfort — even during sleep.

Samsung Care+: Quick Access to Diagnostics and More

To give users peace of mind after upgrading, Samsung Care+^[17] offers comprehensive protection with fast repairs for accidental damage, extended warranty coverage and certified expert support at home and abroad, making it easier to stay covered wherever life takes them.

Additionally, Galaxy Watch users can manage their Samsung Care+ plan from the Warranty and care menu available on Galaxy mobile phones running on One UI 9. This is a new settings hub that gives users quick access to warranty information, self-diagnostics, repair requests, remote support and Samsung Care+ services — all from their mobile phone.

Galaxy Watch Ultra2 and Galaxy Watch9 come with exclusive subscription trial benefits:

• Strava 60-Day Free Trial^[18]: Users can start training with the world’s most active community, where 195 million active people across 185 countries track every effort and cheer each other on. But Strava goes beyond training — users can connect with their community and discover new running routes by tracking workouts directly on their watch, then opening the Strava app on their mobile phone. To activate a free trial, users can open the Strava mobile app, go to Settings and tap the Samsung offer.
• iFIT 2-Month Free Trial^[19]: Users can explore global destinations with elite iFIT trainers and track workouts directly on their watch. To activate a free trial, users can open the Samsung Health app on their mobile phone and tap promotion in the Settings menu.

Local Availability^[20]

Together with the new Galaxy Z Series, Galaxy Watch Ultra2 and Watch9 expand Samsung’s AI ecosystem, bringing life companion experiences across every form factor, from wrist to pocket to home.

Galaxy Watch Ultra2 and Galaxy Watch9 are available for pre-order in Singapore starting 22 July 2026. Consumers who pre-order can enjoy 10% off each Galaxy Watch9 or Galaxy Watch Ultra2 when purchased with any Galaxy Smartphone or Galaxy Tablet^[21]. While stock lasts. T&Cs apply.

To learn more about Galaxy Watch Ultra2 and Galaxy Watch9, please visit:

• Galaxy Watch Ultra2: https://www.samsung.com/sg/watches/galaxy-watch-ultra2/buy/
• Galaxy Watch9: https://www.samsung.com/sg/watches/galaxy-watch9/buy/

Specifications

_{^[1] Availability and features may vary depending on market, model and the smartphone paired. All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.}

_{^[2] Snapdragon and Snapdragon Wear Elite Platform branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.}

_{^[3] Trail Run is available on Android phones (Android 13 or above) and requires the Samsung Health app (v7.0 or above). Samsung account login required. Service only available with Galaxy Watch Ultra2.}

_{^[4] To activate Nutrition Alert, go to the exercise settings and enable the Nutrition feature. Please note that the Nutrition Alert is only supported for certain specific activities.}

_{^[5] Galaxy Watch Ultra2 has a water resistance rating of 100 meters according to the ISO22810 standard. The test was conducted in 5% salt water and 4 ppm chlorine water. Galaxy Watch Ultra2 is also water resistant with an IPX8 rating based on the lab test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes and an IPX9K rating based on the lab test conditions for water resistance against powerful water jets. Galaxy Watch Ultra2 has obtained EN13319, which is a standard applicable to instruments measuring water depth by the environmental pressure as used by divers and also the dive time in certain conditions. Water resistance is not a permanent condition and can diminish over time. If it’s been exposed to seawater, rinse it in freshwater and dry after use. Refer to the user manual for further information, including care/use instructions. Galaxy Watch Ultra2 is dust resistant with an IP6X rating based on the lab test conditions by a third party: 2 kg of talc powder (max. diameter of 0.05 mm) per cubic meter was blown into a test chamber housing the device (air pressure within device kept below surrounding air) for 2 hours. Dust resistance may vary by actual usage conditions. Galaxy Watch Ultra2 has obtained MIL-STD-810H Certification: high/low temperature, altitude, humidity, immersion, salt fog, dust, vibration, drop, etc. MIL-STD-810H is a standardised form of testing designed by the U.S. Military to accurately assess device limitations. Real-world usage may vary by specific environmental conditions used in the testing. Extreme conditions not guaranteed. Galaxy Watch Ultra2 withstands temperatures ranging from -20°C to 55°C while being worn on the wrist, based on results from internal lab tests conducted by Samsung. Actual performance may vary depending on the environment where it is used. In very high or low temperatures, charging may be blocked, certain functions may be automatically terminated or unavailable, or the watch may shut down automatically for safety. Additionally, battery performance can be adversely affected at low temperatures.}

_{^[6] To use the features, activation from the Watch is needed (Settings> Advanced feature>Auto launch on dive> Depth “On”)}

_{^[7] Starting later this year, these diving features developed with Mares will be exclusively available on Galaxy Watch Ultra2 for the next two years on Wear OS smartwatches}

_{^[8] Based on market research of globally released smartwatches as of June 2026. The 5,000-nit specification refers to the localised peak brightness achieved under high ambient light and full-screen brightness may differ. Actual brightness may vary or be limited depending on environmental factors, device temperature and usage conditions.}

_{^[9] Compared to the previous Galaxy Watch Ultra.}

_{^[10] Requires a Galaxy smartphone running Android 12 or above. Do not use feature if you are pregnant or have previously been diagnosed with sleep apnea. Only for users 18 years and older. Intended to detect signs of moderate to severe sleep apnea over a 2-night period. Does not replace diagnosis or treatment by a healthcare professional. Sleep apnea feature is currently available in select countries. Feature requires at least 2 days of sleep data within a span of 10 days (the 2 days do not necessarily have to be consecutive, but must be recorded within those 10 days).}

_{^[11]Not intended for use in detection, diagnosis, treatment of any medical condition. Sleep apnea risk detection is for personal reference only. Please consult a medical professional for advice. To check for signs of Sleep Apnea, Galaxy Watch (Galaxy Watch Ultra, Watch7 and later released Galaxy Watch Series with Wear OS 7.0) and Galaxy smartphone with Android OS 12 or above are required.}

_{^[12] Available on upcoming Galaxy Watch with One UI 9. Requires a compatible Samsung Galaxy phone, Samsung Health app v7.0 and Samsung account. Requires initial setup wearing watch for 24 hours (including awake and asleep). The Heart Health Score software functions are not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment or prevention of disease.}

_{^[13] To use the features, at least 7 days of activity records are required, while 28 days of continuous wear is recommended for optimal accuracy. Please note that values may increase in daily situations where heart rate rises, such as during tension, anxiety or stress.}

_{^[14] To use the features, at least one measurement each of BIA and VO2Max is required, along with two days of activity records and step count data.}

_{^[15] To use the features, activation from the Watch is needed (Samsung Health > Hearing > Settings > Sound Monitoring “On”).}

_{^[16] Trail band will not be available for purchase in Singapore.}

_{^[17] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please https://www.samsung.com/sg/offer/samsung-care-plus/mobile/. Care at home & abroad: When in need of Samsung Care+ services during travel, contact the visiting country/region’s local customer service centre in advance for Samsung Care+ availability.}

_{^[18] Free 60-day Strava subscription trial promotion is available worldwide, excluding Belarus, China, Cuba, Iran, North Korea, Russia, Syria, sanctioned parts of Ukraine and South Korea.}

_{^[19] Free 2-month iFIT subscription trial promotion is available only in the following 23 markets: Australia, Austria, Belgium, Brazil, Canada, Chile, Colombia, France, Germany, India, Ireland, Italy, Mexico, the Netherlands, New Zealand, the Philippines, Portugal, Singapore, South Africa, Spain, Switzerland, the United Kingdom and the United States.}

_{^[20] Colour and size availability may vary by market or region.}

_{^[21] Consumers who pre-order can enjoy 10% off each Galaxy Watch9 or Watch Ultra2 product with purchase of any Galaxy Smartphone or Tab in a single transaction. The products under this Promo may vary by retail outlet / platform.}

Samsung Galaxy Z Fold8 Ultra, Fold8 and Flip8 open a new chapter in foldables with three distinct experiences designed for Ultra productivity, immersive discovery and self-expression

Samsung Electronics  today unveiled the new Galaxy Z Series, its most complete line-up yet, designed to expand foldables to a wider audience. This Series introduces the all-new Galaxy Z Fold8, a fresh and exciting form factor that provides a new kind of foldable experience built around the way people explore, discover and immerse themselves in their favourite content.

The line-up also includes Galaxy Z Fold8 Ultra, which brings Galaxy’s renowned Ultra standard to foldables with maximum productivity and content creation in a larger workspace. Galaxy Z Flip8 — the sleekest one yet — was built for expression and quick interaction on the go.

Built on seven generations of foldable innovation and consumer insight, the new Galaxy Z Series gives users more choice than ever, with three distinct experiences engineered to fit different needs.

Galaxy AI has been optimised for each of these form factors. Across the line-up, every insight feels more actionable and every action feels more connected. Multitasking is easier on the larger screens of Galaxy Z Fold8 and Z Fold8 Ultra, while Galaxy Z Flip8’s AI-native FlexWindow keeps relevant information and shortcuts within reach. And with partner AI experiences such as Gemini Intelligence, Galaxy gives users even more ways to get things done in fewer steps — with transparency, privacy and user control built in.

“As AI becomes more agentic, mobile devices will become the most personal entry point to experiences that understand and adapt to each user,” said TM Roh, Chief Executive Officer, President and Head of the Device eXperience (DX) Division at Samsung Electronics. “By setting a new standard for foldables, we are once again advancing the premium mobile experience and opening the next era of intelligence to more people.”

“The new Galaxy Z8 Series was created in response to the differing usage patterns of our consumers. And as the category founder, we are confident that there is a foldable for every user in the new line-up,” said Ronnie Ng, Vice President and Head of Mobile eXperience at Samsung Electronics Singapore. “The new foldables come equipped with thoughtful features for everyday productivity and creativity, supported by agentic AI tools built into the devices. We believe this will make the Galaxy Z8 Series stand out from the competition, as we offer the most complete, smart device experience that is well-suited for Singaporeans’ diverse digital needs.”

The All-New Galaxy Z Fold8: A New Galaxy Fold Experience for Everyday Immersion

Galaxy Z Fold8 is reimagined for users who want a foldable that feels natural in the moments when curiosity turns into deeper discovery. It has a new form factor designed to move easily from quick interactions on the cover screen to deeper viewing, reading and gaming on the main display. With intuitive display ratios and long-lasting performance, the Galaxy Z Fold8 makes it easier to get the most out of the content, stories and ideas that matter.

Built for Discovery

Galaxy Z Fold8’s display ratios are designed around the way people naturally consume content throughout the day. By adapting the screen to the content, Galaxy Z Fold8 creates a more immersive experience whether users are browsing, watching, reading or gaming. At just 201g^[1], Galaxy Z Fold8 is Samsung’s lightest Galaxy Z Fold yet^[2]. Despite its lightweight design, it combines the Snapdragon® 8 Elite Gen 5 for Galaxy^[3] with a larger 4,800mAh battery^[4], delivering smooth, responsive performance and lasting power so users can stay immersed longer.

• When folded, the 10:16 cover screen^[5] feels familiar and comfortable for the short moments people return to most often, from messaging and social updates to browsing and short-form video.
• When unfolded, the 4:3 main display^[6] creates a larger canvas that helps users lose themselves in games and films.
• When rotated, the same display ratio becomes naturally suited to reading, giving users a more comfortable way to settle into articles, e-books and long-form content, without carrying another device.
• Together, these display ratios are designed around the way people naturally consume content, helping Galaxy Z Fold8 feel more immersive whether users are quickly checking in or settling in for longer sessions.

A Display Engineered from the Inside Out

Across the new Galaxy Z Series, Samsung’s display engineering expertise serves as the foundation for a more refined foldable experience, supporting slimmer designs, greater durability and more seamless viewing.

Samsung’s new Flex Titanium technology introduces a titanium-based display structure, combining a titanium-alloy film with an enhanced titanium plate, to make foldables thinner while maintaining durability

• Samsung’s new Flex Titanium technology introduces a titanium-based display structure designed to make foldables thinner while maintaining durability. Combining a titanium-alloy film with an enhanced titanium plate, Flex Titanium helps strengthen display support, absorb pressure and impact, and reduce crease visibility over time. This structure also refines the way the device opens, balancing hinge mechanics, display tension and magnetic force to make unfolding feel smoother, lighter and more natural.^[7]
• With up to 3,000 nits of brightness, Vision Booster and a low-reflection display finish, the main screen stays vivid and easy to see even in outdoor settings.

A Clear and Versatile Camera Experience

Galaxy Z Fold8 is designed to help users capture and share the moments that catch their attention. Whether it’s a sweeping landscape, a group shot or a spontaneous moment on the move, Galaxy Z Fold8 makes everyday photography and video feel easier to capture, edit and share.

Galaxy Z Fold8’s dual 50 MP cameras deliver consistent high-resolution detail across wide and ultra-wide perspectives

Galaxy Z Fold8’s dual 50 MP cameras deliver consistent high-resolution detail across wide and ultra-wide perspectives

• Dual 50MP cameras deliver consistent high-resolution detail across wide and ultra-wide perspectives, helping preserve image quality across different scenes and shooting conditions^[8].
• Dual Recording lets users capture both sides of the moment while previewing themselves through the cover screen, making reactions and shared experiences easier to frame.
• My FanCam^[9] automatically tracks a selected subject and reframes footage into a preferred aspect ratio, turning dynamic scenes into social-ready videos with less manual editing.

My FanCam automatically tracks a selected subject and reframes footage into a preferred aspect ratio, turning dynamic scenes into social-ready videos with less manual editing

Galaxy Z Fold8 Ultra: The Ultra Foldable Built for Maximum Productivity

Ultra represents Galaxy’s highest standard for performance, capability and innovation. With Galaxy Z Fold8 Ultra, that standard meets Samsung’s most advanced foldable design. Its expansive 8-inch main display^[10] opens up a productive workspace for multitasking, while its advanced camera system and long-lasting battery help users create throughout the day. All of this comes in Galaxy’s slimmest Z Fold design yet — it measures just 4.1mm when unfolded and weighs 215g^[1], pushing the standard for productivity on the go.

Professional-Grade Creativity with an Ultra-Level Camera System

Galaxy Z Fold8 Ultra is built to give creators more freedom from capture to edit, with an Ultra-level camera system and creative tools that make high-quality content easier to produce from one device.

Galaxy Z Fold8 Ultra is built to give creators more freedom from capture to edit, with an Ultra-level camera system and creative tools that make high-quality content easier to produce from one device

• The 200MP main camera system captures rich, detailed photos with greater clarity, now enhanced with High Dynamic Range capability in 200MP mode for more true-to-life images8.
• A new 50MP ultra-wide camera brings greater detail and clarity to wider scenes and macro shots^[11], giving users more flexibility when capturing landscapes, interiors, group shots and close-up details.
• Improved Nightography8 helps photos and videos look brighter and clearer in low light, so users can capture standout moments even in challenging lighting conditions.
• For advanced creators, 8K video recording through the new APV codec gives users greater flexibility and quality for editing and production workflows, while Cine LUT adds cinematic colour and tone control directly from a mobile device.

Power, Battery and Cooling Built for All-Day Productivity

Galaxy Z Fold8 Ultra is engineered to stay fast, responsive and reliable through the most demanding workloads, from heavier multitasking and content creation to AI-powered workflows.

• With Snapdragon® 8 Elite Gen 5 for Galaxy^[12] at its core, Galaxy Z Fold8 Ultra delivers the performance users need to switch between apps, work across a larger screen and keep demanding tasks moving smoothly.
• A larger 5,000mAh battery^[13] helps users stay productive for longer^[14], supporting a full day of work, creation and entertainment in a slimmer foldable design.
• Galaxy Z Fold8 Ultra introduces a new dual-path charging architecture with 45W fast charging, helping distribute power more efficiently across the battery system for faster, more stable and reliable charging throughout the day.
• Galaxy Z Fold8 Ultra uses an expanded graphite cooling structure engineered for improved thermal conductivity, helping dissipate heat more effectively and keep the device responsive during demanding tasks.

Galaxy Z Flip8: The Sleekest, Most Expressive AI-Native Flip Experience

The Galaxy Z Flip8’s new FlexWindow displays insights and next steps through Now Brief, helping users move from glanceable information to action at the right moment

Galaxy Z Flip8 is built for users who want their phone to feel as dynamic as they are. Designed around quick interactions, personal expression and AI-native experiences, Galaxy Z Flip8 brings the power of Galaxy AI closer to everyday moments through a reimagined FlexWindow and uniquely flexible Flip form factor. Weighing just 180g^[1] and 6.1mm thin, Samsung’s slimmest and lightest Flip11 brings information, actions and creativity closer to everyday moments.

A Smarter, More Intuitive FlexWindow Experience

Galaxy Z Flip8 reimagines the FlexWindow as an AI-native everyday interface, bringing information, actions and assistance closer to the moments when users need them most.

• The new FlexWindow brings apps, insights and actions directly to the cover screen, helping users access information, AI-powered features and connected tasks in fewer steps.
• Now Brief^[15] on FlexWindow home brings timely insights and next steps, helping users move from glanceable information to action at the right moment.
• Galaxy Z Flip8 also makes automation^[16] through Gemini Intelligence easier to access from the FlexWindow, allowing users to complete connected actions through side-key activation or natural voice requests.

FlexCam Unlocks a More Expressive Flip Selfie Experience

Galaxy Z Flip8 enhances Samsung’s signature Flip camera experience, turning everyday moments into more expressive content through flexible shooting angles, real-time previews and Flip-only creative experiences. From hands-free shooting and real-time preview to cover-screen selfie videos and Flip-only mirror selfies, Galaxy Z Flip8 helps users create, check and share polished moments without setting up extra equipment.

From hands-free shooting and real-time preview to cover-screen selfie videos and Flip-only mirror selfies, Galaxy Z Flip8 helps users create, check and share polished moments without setting up extra equipment

• A 50MP camera with ProVisual Engine delivers Galaxy Z Flip’s most advanced selfie experience, helping users capture detailed portraits and everyday shots with natural skin tones, dynamic bokeh and standout detail^[17].
• Flex Mode makes hands-free shooting easy from a wide range of angles, while Camcorder Grip with Zoom Rocker provides a more comfortable, stable hold for video on the move.
• Super Steady^[18] — now with a Horizontal Lock option — helps keep footage smooth and consistently framed, whether filming action-filled moments or on-the-go selfie videos.
• FlipShot lets users personalise the FlexWindow and capture more expressive mirror selfies, while Mirror view gives users a realistic mirror-like view for quick look checks before taking a photo or heading out.

A New Class of Agentic Experiences Optimised for Foldables

As the most personal device people carry, the phone has become the primary entry point where AI meets users — and the new Galaxy Z Series sets the tone for the next generation of mobile AI experiences. Galaxy AI now works across more apps and services, with experiences optimised for foldable form factors. By understanding what matters to each user and helping turn insights into action, Galaxy AI becomes more personal, proactive and useful throughout the day.

• Now Brief helps users stay informed with personalised insights tailored to their routines, interests and daily needs through expanded scenarios, customisable briefing cards and personalised recommendations. It now also surfaces security and privacy insights, helping users stay on top of potential risks and protective actions.
• Now Nudge^[19] helps turn insights into action. When plans begin to take shape in a conversation, AI can surface relevant next steps such as checking a schedule, finding a place or saving a location. On foldables, users can continue the conversation side by side on larger displays.
• Gemini Intelligence helps users move from request to result with fewer steps. Users can simply describe what they need or even add screen or image context. App automation can now work across more than 40 supported apps and services, with capabilities ranging from looking up tickets to finding a nearby restaurant and making a reservation. With Gemini Notebook, users can bring together notes, images, recordings, files and documents in one persistent workspace to collect, organise and develop their ideas. Drag-and-drop support in Split view makes the workflow even more intuitive, allowing users to easily add multiple files and images and turn their content into audio overviews, infographics, reports, meeting recaps, visual summaries, documents and more.
• AI experiences become more connected and contextual when the new Galaxy Z Series is connected with the Galaxy Watch Ultra2 and Galaxy Watch9 Series. From wellness insights to daily routines and connected actions, Galaxy AI helps users move more seamlessly between devices with timely personalised support throughout the day.

Together, these experiences show how Galaxy AI is becoming a more capable and proactive companion, helping users accomplish more with less effort. Across the line-up, foldable form factors make these experiences easier to access throughout the day.

Security and Privacy Built Into the Experience

As AI becomes more personal and agentic, trust continues to be a critical foundation of the experience. Users need to know how their data is used, understand what AI is doing on their behalf and stay in control of the choices that shape their experience. With the new Galaxy Z Series, Samsung builds that trust into the device from the start, keeping personal data secure while giving users transparency, choice and control over how their information is used.

Samsung Knox protects every Galaxy device from the chip up, with a multi-layered approach that includes on-device personalisation, user-controlled cloud processing, as well as future-ready protections such as ecosystem-wide protection through Samsung Knox Matrix.

For on-device AI, Personal Data Engine (PDE) enables context-aware, personalised AI experiences. To protect PDE, Knox Enhanced Encrypted Protection (KEEP) creates encrypted, app-specific storage environments, while Knox Vault adds a tamper-resistant physical layer for sensitive information^[20]. These system-level protections work together with Advanced Intelligence settings and Personal Data Intelligence to help users control how AI features manage and use personal data.

One UI 9.0 also introduces a new AI Assistant Activity dashboard, giving users a centralised view of AI automations running on their behalf. Instead of moving across multiple apps and services to understand what happened, users can review AI actions in one place and navigate directly to the relevant agent^[21] for additional context and settings. The Galaxy Z8 Series also brings enhanced Privacy Alerts that proactively notify users about potential privacy risks, including unnecessary attempts to access background permissions, helping them respond before those risks become invisible.

These updates build on Galaxy’s existing security and privacy portfolio which includes Auto Blocker, Theft Protection, Private Sharing, Secure Wi-Fi and more. Together, these advancements help users take a more active role in managing personal data and AI activities, with transparency, clearer choices and stronger protections at the core of their experience — helping ensure that more personal AI experiences remain grounded in trust.

Getting Started with the New Galaxy Z Series

Galaxy Z Fold8 Ultra, Z Fold8 and Z Flip8 are available for pre-order in Singapore starting today. All models are available in Graphite and Cream, with Violet Shadow exclusive to Galaxy Z Fold8 Ultra, Lavender to Galaxy Z Fold8 and Pink to Galaxy Z Flip8. Online-exclusive colours^[22] include Green Shadow for Galaxy Z Fold8 Ultra, Pistachio for Galaxy Z Fold8 and Mint for Galaxy Z Flip8.

The new Galaxy Z Series will bring the benefits of advanced AI closer to users’ daily lives by providing a 6-month free trial of Google AI Pro^[23], including 5 TB of cloud storage — equivalent to US$19.99 per month. With the expanded access to Google’s most capable AI models, users can boost their productivity and creativity on the foldable screen anytime they want.

Switching to Galaxy is now easier than ever, thanks to a more seamless migration experience across a wider range of devices^[24]. With the updated Smart Switch, iOS users can scan a QR code on their current devices and wirelessly transfer data without downloading additional apps. Smart Switch can also bring over additional types of data including passwords and passkeys, call history, accessibility settings, eSIM data and more, helping reduce the time needed to set up a new device. And with Quick Share’s new compatibility with AirDrop^[25], sharing files between iOS and Galaxy devices is now seamless in both directions.

Switching to Galaxy is now easier than ever with the updated Smart Switch, allowing iOS users to scan a QR code and wirelessly transfer data without additional apps

To give users peace of mind after upgrading, Samsung Care+^[26] offers comprehensive protection with fast repairs for accidental damage, extended warranty coverage and certified expert support at home and abroad, making it easier to stay covered wherever life takes them. Customers who purchase a new Galaxy foldable on Samsung.com and enrol in a monthly Samsung Care+ plan will receive the first three months of coverage at no cost. With One UI 9.0, the new Warranty and care settings hub also makes it easy to enrol, access and manage Samsung Care+, alongside warranty information, self-diagnostics, repair requests and remote support — all from one convenient place on the device.

For more information about the new Galaxy Z Series, please visit:

• Galaxy Z Fold8 Ultra: https://www.samsung.com/sg/smartphones/galaxy-z-fold8-ultra/buy/
• Galaxy Z Fold8: https://www.samsung.com/sg/smartphones/galaxy-z-fold8/buy/
• Galaxy Z Flip8: https://www.samsung.com/sg/smartphones/galaxy-z-flip8/buy/

Specifications

_{^[1] Weight may vary by country or region.}

_{^[2] Compared to previous Galaxy Z Fold models.}

_{^[3] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.}

_{^[4] Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4660mAh for Galaxy Z Fold8.}

_{^[5] Measured diagonally, Galaxy Z Fold8’s Cover Screen size is 5.5” in the full rectangle and 5.4” accounting for the rounded corners. The Main Screen size is 7.6” in the full rectangle and 7.6” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole. Aspect ratios shown are approximate, based on representative model values.}

_{^[6] Aspect ratios shown are approximate, based on representative model values.}

_{^[7] Compared to previous Galaxy Z Fold models.}

_{^[8] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.}

_{^[9] My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no subject to track. Accuracy of results is not guaranteed.}

_{^[10] Measured diagonally, Galaxy Z Fold8 Ultra’s Cover Screen size is 6.5” in the full rectangle and 6.5” accounting for the rounded corners. The Main Screen size is 8.0” in the full rectangle and 8.0” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole.}

_{^[11] Compared to previous models.}

_{^[12] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.}

_{^[13] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4854 mAh for Galaxy Z Fold8 Ultra.}

_{^[14] Based on Samsung internal lab test conditions with pre-release version of given model connected to earphone via Bluetooth under default settings over LTE. Estimated against battery capacity and measured current over battery power consumption during video playback (video file resolution 720 p, saved on device) on the main screen. Actual video playback time may vary by network connection, settings, video file format, screen brightness, battery condition and many other factors.}

_{^[15] Now Brief feature requires Samsung Account login. Available functions and features may vary by country, region, language, device model and apps. Some features may require a network connection. Customised briefing content provided is based only on the personal information to which the user has consented. Accuracy of generated results is not guaranteed.}

_{^[16] Automation feature is available in U.S and Korea and supports English (U.S) and Korean. Supported language and region will be expanded further within this year. Availability may vary by country, region and language.}

_{^[17] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects. AI Bokeh effect is available only in Portrait mode. AI Bokeh photos are currently available at 12MP resolution.}

_{^[18] Super Steady results may vary depending on editing method and/or shooting conditions.}

_{^[19] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat. Split view supported apps may vary. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed.}

_{^[20] Personal Data Engine (PDE) functions under the condition that the Personal Data Intelligence menu is on. Analysed data will be deleted once the Personal Data Intelligence menu is turned off. PDE recognises select languages and certain accents/dialects, including but not limited to Arabic, Chinese (Simplified), Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. PDE currently analyses Samsung native applications and supported app notifications. KEEP is available on Galaxy smartphones and tablets with One UI 8 or later.}

_{^[21] AI Assistant Activity provides visibility into eligible agent activities. Availability of agents and activities may vary by market, model and OS version.}

_{^[22] Exclusively available on Samsung.com.}

_{^[23] Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, AI Credits and offers. Offer ends Aug 1, 2027 at 11:59pm PT. Only available for ages 18+. Unless cancelled earlier, Google One will charge $19.99/mo after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/offer/terms-and-conditions/samsung-flipfold8-6month-trial}

_{^[24] Wired transfers from Android devices require the receiving device to have Android 6.0 or later and the sending device to have Android 6.0 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 6.0 or later and the sending device must have Android 6.0 or later. Open Smart Switch Mobile in “Settings” on the receiving Galaxy device or download the Smart Switch Mobile app from the Galaxy Store. Data, content and apps available for transfer may vary by transmission method. Wired transfers from iOS require the receiving device to have Android 17 or later and One UI 9 or later, and the sending device to have iOS 26.6 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 17 or later and the sending device must have iOS 26.6 or later. Availability of eSIM transfer may vary by carrier. A detailed list of available carriers can be found at https://samsung.com/esim-support.}

_{^[25] Quick Share feature between Galaxy devices available with the following OS: smartphones and tablets with Android OS version 10.0 (Q) and One UI 2.1 or above, Galaxy Books released in 2020 or later. Requires Samsung Account and Wi-Fi and Bluetooth connection. To share with Apple devices, a Galaxy device with Quick Share app version 13.8.51.27 or later and Google Play services version 26.11.xx or later is required. As of July 2026, “Share with Apple devices” is supported on Galaxy S26 Series, Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 and will be expanded to select flagship models in the future. Galaxy S26 Series requires a software update. Availability subject to change. Compatibility supported only by Google. Must be within Bluetooth distance. AirDrop® is a registered trademark of Apple Inc. Your phone may temporarily disconnect from Wi-Fi networks when searching for or sharing with iOS devices. Your phone may temporarily disconnect from Wi-Fi networks when searching for or sharing with Apple devices.}

_{^[26] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/sg/offer/samsung-care-plus/mobile/. Care at home & abroad: When in need of Samsung Care+ services during your travel, contact the visiting country/region’s local customer services centre in advance for Samsung Care+ availability.}

Pre-order Information for Samsung Galaxy Z Series

Pre-order for the Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 will commence from 22 July 2026, Wednesday, 9:00PM Singapore time.

Consumers who pre-order the Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 via Samsung Online Store, Samsung Shop App, Samsung Experience Store, and selected consumer electronics & IT online stores can enjoy up to $300 off their storage upgrade^[1].

Consumers can place their pre-order for the all-new devices, at the following:

• Samsung Online Store
• Samsung Shop App
• Samsung Experience Stores
• Samsung Official Store in Lazada, Shopee, TikTok, KrisShop, iShopChangi
• Local telecommunication operators (Singtel, StarHub, M1)
• Selected Consumer Electronics & IT online stores (Best Denki, Challenger, Courts, Gain City, Harvey Norman)

Consumers who pre-order their Galaxy Z Series devices will enjoy early delivery and be able to collect or receive their devices from 10 August 2026, Monday.

Pre-order at Samsung Online Store / Samsung Shop App / Samsung Experience Stores

Consumers can pre-order their Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 without contract via the Samsung Online Store and Samsung Shop App here:

• Galaxy Z Fold8 Ultra: https://www.samsung.com/sg/smartphones/galaxy-z-fold8-ultra/buy/
• Galaxy Z Fold8: https://www.samsung.com/sg/smartphones/galaxy-z-fold8/buy/
• Galaxy Z Flip8: https://www.samsung.com/sg/smartphones/galaxy-z-flip8/buy/

Consumers who pre-order the Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 via Samsung Online Store and Samsung Shop App within the first 88 hours from Galaxy Unpacked (22 July 2026, 9:00PM) will be able to offset the price of their device using their Samsung Rewards Points at 8x redemption rate (capped at $80)^[2].

For consumers who prefer to pre-order the Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 in person, they can do so by visiting the following Samsung Experience Stores during their opening hours, from 11:00AM on 23 July 2026, Thursday:

• Central: 313@Somerset #B2-24/25/26, Bugis Junction #01-56/57, Junction 8 #02-41, VivoCity #02-28/29
• East: Bedok Mall #B1-07, Changi Airport Terminal 2 (Transit) #02-168, NEX #04-42, Parkway Parade #B1-106, Tampines Mall #02-29
• North: Compass One #03-06/07, Causeway Point #03-14
• West: Jurong Point #B1-09/10/11, JEM #01-41

Pre-order at Telecommunication Operators

Pre-order for the Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 at telecommunication operators will commence from 22 July 2026, Wednesday, 9:00PM. Consumers can visit the following URLs for more information to pre-order^[3] the Galaxy Z Series:

• Singtel: https://www.singtel.com/galaxyz
• StarHub*: https://www.starhub.com/samsung
• M1: https://www.m1.com.sg/samsung

* StarHub will commence pre-order from 23 July 2026, Thursday at 9:00AM.

Customers of M1 can opt to collect their devices through in-store collection, delivery; Singtel customers can opt to collect their devices through in-store collection, delivery, or POPStation collection, while StarHub customers can opt to collect their devices through in-store collection or delivery.

Pre-order at Samsung Official Store, and Selected Consumer Electronics & IT Stores

Pre-orders for the Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 will also be available online via the following channels:

• Samsung Official Store (Lazada): www.lazada.sg/samsung-unpacked

• Samsung Official Store (Shopee): www.shopee.sg/m/galaxy-unpacked
• Samsung Official Store (TikTok): @samsungsg on TikTok Shop
• Samsung Official Store (KrisShop): krisshop.com/en/brands/samsung

• Samsung Official Store (iShopChangi): ishopchangi.com/en/campaigns/samsung

• Best Denki: www.bestdenki.com.sg/samsunggalaxy
• Challenger: www.online.challenger.sg/pages/samsung-galaxy-z-series
• Courts: www.courts.com.sg/samsung/galaxy-phones
• Gain City: www.gaincity.com/new-galaxy
• Harvey Norman: www.harveynorman.com.sg/promotions/samsung-galaxy-z-series,html

Local Pricing and Availability for Samsung Galaxy Z Fold8 Ultra | Z Fold8 | Z Flip8

The Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 will be available in Singapore for purchase from 14 August 2026, Friday at local telecommunication operators (M1, Singtel and StarHub), Samsung Online Store, Samsung Shop App, Samsung Experience Stores, Samsung Official Stores in Lazada, Shopee, KrisShop, iShopChangi, major consumer electronics & IT stores, and other selected channels including ZYM Mobile.

The respective recommended retail prices for the devices are as follows:

* Exclusive to Samsung Online Store and Samsung Shop App

The following Galaxy Z Series accessories will also be available to complement the devices:

Making Future Upgrades Easier with New Galaxy Club

New Galaxy Club^[5] gives customers greater certainty and peace of mind when upgrading to the next generation of Galaxy Foldables.

Customers who purchase an eligible new Galaxy Z Series device can join New Galaxy Club at $339 and enjoy:

• A guaranteed trade-in value of 50% of their device’s original RRP (up to $1,849) when upgrading to any eligible next-generation Galaxy Foldable during its pre-order period, subject to the device meeting the applicable trade-in conditions; and
• 2-year Samsung Care+ coverage included for added protection and peace of mind (worth up to $388).

Customers who purchase an eligible 2-year Samsung Care+ or 2-year Samsung Care+ Premium plan will also be automatically enrolled in New Galaxy Club.

Registration is available from 22 July 2026, 9:00PM to 13 August 2026, 11:59PM, and must be completed in the same transaction as the eligible device purchase.

Total Peace of Mind with Samsung Care+ Screen Care Coverage

Experience total peace of mind and get the most from the new Galaxy Z Series smartphones with Samsung Care+.

Samsung Care+ offers comprehensive, worry-free phone protection with 24/7 dedicated remote support via the Samsung Live Chat. Enjoy coverage for out-of-warranty repairs^[6], Extended Warranty^[7], and more. Whether you require unlimited out-of-warranty repair coverage with Samsung Care+ Premium, up to 2 out-of-warranty repairs over 2 years with Samsung Care+, or just screen protection with Samsung Care+ Lite, we have the right product for you.

You can also benefit from enhanced flexibility with our monthly subscription, exclusively available on Samsung.com/sg – stay protected for as long as you remain care subscribed to Samsung Care+.

For more information, please visit: https://www.samsung.com/sg/offer/samsung-care-plus/mobile/

Samsung Galaxy Watch9 | Watch Ultra2

Pre-order Information for Galaxy Watch9 | Watch Ultra2

Pre-orders for the Galaxy Watch9 and Galaxy Watch Ultra2 will commence from 22 July 2026, Wednesday, 9:00PM at the following:

• Samsung Online Store
• Samsung Shop App
• Samsung Experience Stores
• Samsung Official Stores at Lazada, Shopee, TikTok, KrisShop, iShopChangi
• Selected Consumer Electronics & IT online stores (Best Denki, Challenger, Courts, Gain City, Harvey Norman)

Pre-orders for Local telecommunication operators (M1*, Singtel, StarHub) will commence 4 August 2026, Tuesday.

Consumers who pre-order can enjoy 10% off each Galaxy Watch9 or Galaxy Watch Ultra2 when purchased with any Galaxy Smartphone or Galaxy Tablet^[8]. While stocks last. T&Cs apply.

* M1 will only be offering Galaxy Watch Ultra2 and Galaxy Watch9 (LTE 40mm).

Local Pricing and Availability for Galaxy Watch9 | Watch Ultra2

The Galaxy Watch9 and Galaxy Watch Ultra2 will be available in Singapore for purchase from Friday 14 August 2026 at local telecommunication operators (Singtel, StarHub, M1*), Samsung Online Store, Samsung Shop App, Samsung Experience Stores, Samsung Official Stores at Shopee, Lazada, TikTok, KrisShop, iShopChangi, as well as major consumer electronics & IT stores.

* M1 will only be offering Galaxy Watch Ultra2 and Galaxy Watch9 (LTE 40mm).

The respective recommended retail prices for the devices are as follows:

The following Galaxy Watch9 | Watch Ultra2 accessories will also be available to complement the smartwatch:

Easy Mode Club is Back

Samsung is bringing back the Easy Mode Club, an easy way for consumers to try the all-new Galaxy Z Series and Galaxy Watches. Samsung is inviting participants to try the all-new Galaxy devices over a 28-day trial period^[9], with opportunities to participate in community events led by #TeamGalaxy members.

The programme allows participants to experience Galaxy in their everyday lives, without the pressure to commit upfront. At the end of the trial, participants can choose to purchase the new Galaxy Z Series, Galaxy Watch9 or Galaxy Watch Ultra2 at an exclusive programme price, or return the device – no questions asked.

For those who have been curious about making the switch, Easy Mode Club offers a unique opportunity to experience Galaxy first-hand before deciding.

Registration commences 22 July 2026, 9:00PM until 8 August 2026, 11:59PM at https://www.samsung.com/sg/offer/easy-mode-club/.

Cinch: Exclusive Subscription Partner

Consumers looking to own the latest Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 can consider a subscription of the device through Cinch instead. The subscription programme provides low monthly payments, worry-free protection, with an option for a device-upgrade upon completion of the subscription term.

During the pre-order period, consumers can enjoy:

• Foldables subscription: Subscribe to the Galaxy Z Fold8 256GB from S$112/month on a 12-month plan.
• Bundle subscription: Subscribe to the Galaxy Z Fold8 256GB and Galaxy Watch Ultra2 bundle from S$149/month on an 18-month plan.

Consumers can visit www.samsung.cinch.sg to learn more about Cinch subscription programme. Cinch terms and conditions apply.

0% Instalment Payment Plan

Consumers can also enjoy an up to 36-month 0% instalment payment plan if they choose to pay with UOB, OCBC, Trust Bank or DBS credit cards on the Samsung Online Store and Samsung Shop App for their new Galaxy Z Series, Galaxy Watch9 and Galaxy Watch Ultra2^[10].

0% instalment payment plan is also available at Samsung Experience Stores with selected credit cards. Terms and conditions apply.

Buy Now, Pay Later

Consumers can also enjoy more flexible payment options when purchasing their all-new Galaxy Z Series, Galaxy Watch9 and Galaxy Watch Ultra2 via PayLater by Grab, SPayLater or Atome. Applicable for purchases on Samsung Online Store, Samsung Shop App or Samsung Experience Stores.

Experience Galaxy Unpacked in Singapore

Consumers are invited to experience the next era of Galaxy innovation at the Galaxy Unpacked Singapore event on 23 July 2026, 6:30PM at Warehouse @ River Promenade, Jiak Kim Street. Admission is complimentary upon registration.

Visitors will be among the first to get hands-on with Samsung’s latest Galaxy Foldables and Galaxy Watches through a series of immersive experience zones, demonstrating how the newest Galaxy innovations help people work, create and connect in new ways. Guests can also enjoy live entertainment and hospitality throughout the evening.

Beyond the latest Galaxy mobile innovations, visitors can explore Samsung’s broader innovation ecosystem. Highlights include the 115-inch Micro RGB Samsung Vision AI TV, featuring a micro-sized RGB colour backlight that delivers ultra-detailed, true-to-life colours with exceptional accuracy; The Movingstyle, a fully portable 27-inch touchscreen display designed to let users enjoy and interact with content with greater flexibility; and Samsung Spatial Signage, Samsung’s industry-leading 3D digital signage solution that delivers an immersive visual experience.

_{^[1] This Promo is valid from 22 Jul 2026, 9:00 p.m. SGT to 13 Aug 2026, 11:59 p.m. SGT (the “Promo Period”). Storage upgrade savings are only applicable to customers who pre-order the Galaxy Z Fold8 Ultra, Z Fold8 or Z Flip8 during the Promo Period. Eligible customers will be entitled to enjoy the following storage upgrade savings: (i) $150 off when upgrading from 256GB to 512GB. The full upgrade price is $300, and customers will be required to pay the remaining $150 for the storage upgrade; or (ii) $300 off when upgrading from 512GB to 1TB. The full upgrade price is $600, and customers will be required to pay the remaining $300 for the storage upgrade.}

_{^[2] Promo valid till 26 Jul, 1:00PM, capped at $80 per transaction. T&Cs apply.}

_{^[3] Terms and conditions apply. Please check respective telecommunication operators’ websites for details.}

_{^[4] Actual user-accessible internal memory is less than specified total memory due to storage of the operating system, the software used to operate device features, and other built-in applications, and may vary after software updates/upgrades.}

_{^[5] This Promo is valid from 22 July 2026, 9:00PM SGT, to 13 August 2026, 11:59PM SGT. T&Cs apply. For more information, visit www.samsung.com/sg/smartphones/new-galaxy-club/}

_{^[6] Out of Warranty repairs include cracked screen, liquid damage, cosmetic repair, and more. Limited to one-time for Samsung Care+ (12-months) and two times for Samsung Care+ (24-months).}

_{^[7] Only applicable for Samsung Care+ 24-month plan. An extended warranty is a service contract that covers repair beyond basic warranty. Limitations and exclusions apply. Please see terms and conditions here for full coverage details.}

_{^[8] Consumers who pre-order can enjoy 10% off each Galaxy Watch9 or Watch Ultra2 product with purchase of any Galaxy Smartphone or Tab in a single transaction. The products under this Promo may vary by retail outlet / platform.}

_{^[9] For more information and full terms & conditions, visit https://www.samsung.com/sg/offer/easy-mode-club/}

_{^[10] Only applicable for purchase of more than $500.}

Samsung Electronics has announced the Galaxy A27 5G, a device that refines everyday mobile use with an immersive display, reliable performance and thoughtfully integrated AI features. Building on the popular Galaxy A26 5G, the Galaxy A27 5G introduces meaningful enhancements that make the experience easier and more intuitive for more users.

“The Galaxy A27 5G reflects our commitment to making meaningful innovation more accessible without compromising on quality,” said Ronnie Ng, Vice President, Head of Mobile Experience at Samsung. “As mobile experiences become increasingly central to how people connect, learn and stay productive, users expect technology that is both capable and intuitive. By bringing meaningful upgrades across display, performance and Awesome Intelligence features, the Galaxy A27 5G makes everyday innovation more accessible to people.”

More Screen, Less Distraction

For smoother and more seamless viewing, the Galaxy A27 5G features a 6.7-inch Super AMOLED display with a 120 Hz refresh rate. It also introduces an upgraded Infinity-O display, which minimises the visible camera area through a discreet punch-hole design. Together with a reduced and more balanced bezel, this adds screen space and removes distractions to keep content front and centre. With a slim 7.8 mm body, the Galaxy A27 5G is designed to feel comfortable in the user’s hand throughout the day.

Everyday Performance, Enhanced

Powered by the Snapdragon® 6 Gen 3 Mobile Platform^[1], the Galaxy A27 5G delivers a smoother and more  responsive experience throughout the day, whether users are switching between apps or multitasking on the go. A boost in GPU performance delivers smoother graphics for gaming and streaming, while the latest high-speed memory enables faster data transfer speeds and improved power efficiency. Together, these upgrades help Galaxy A27 5G deliver an everyday experience that users can count on.

The Galaxy A27 5G also introduces a 12 MP front camera that captures a wider range of brightness and richer colours, resulting in more natural-looking selfies in a variety of lighting conditions.

With a 5,000 mAh (typical) battery^[2], the Galaxy A27 5G is designed to keep up with everyday activities, from gaming and streaming to staying connected throughout the day. Users can enjoy up to 23 hours of video playback on a full charge, while Super Fast Charging provides up to 45% charge in just 30 minutes when a quick power boost is needed.

Awesome Intelligence for Everyday Tasks

The Galaxy A27 5G introduces upgrades to its suite of Awesome Intelligence features, making mobile intelligence more accessible. Circle to Search^[3] with Google now supports multi-object recognition, allowing users to search for multiple items within an image at once, from outfits to accessories, in a single gesture. It also allows outfits to be virtually tried on directly from search results, helping users to explore new styles from anywhere.

Object Eraser^[4] now delivers more precise results, making it easier to remove unwanted distractions with more natural-looking edits. Additionally, Voice Transcription^[5] in the Voice Recorder app can now translate as it transcribes, making it easier to capture meeting notes in 22 languages.

Building on the Awesome Intelligence^[6] experiences introduced earlier this year, the Galaxy A27 5G supports a choice of AI assistants, including Google Gemini^[7] and Perplexity.^[8] Deeper integration across more native Galaxy apps, including Gallery, supports faster and more intuitive everyday interactions. The Galaxy A27 5G now supports Bixby^[9] as a conversational device agent, enabling seamless control of settings and features through natural language.

The Galaxy A27 5G reinforces Samsung’s commitment to long-term support with up to six generations of Android OS and One UI upgrades, as well as up to six years of security updates from the initial global launch date, giving users confidence that they will be able to use their device for longer. Built on Samsung Knox with hardware-backed protection from Knox Vault^[10], the Galaxy A27 5G keeps sensitive data secure, making device protection easier and more intuitive than ever before.

Local Availability

The Galaxy A27 5G is now available in Singapore in Black, Blue and Light Pink^[11]. The device is available in two storage configurations: 128GB (RRP: S$418) and 256GB (RRP: S$498).

For added peace of mind, consumers can also opt for Samsung Care+^[12], which offers comprehensive coverage optimised to users’ needs, including tailored benefits that protect the value of the device.

Consumers can now purchase the Galaxy A27 5G through the following channels:

• Samsung Online Store
• Samsung Shop App
• Samsung Experience Stores
• Samsung Official Store in Lazada, Shopee and TikTok
• Selected Consumer Electronics & IT online stores (Best Denki, Challenger, Courts, Gain City, Harvey Norman)
• ZYM Mobile

Consumers who purchase the Galaxy A27 5G between 3 July and 6 August 2026 can enjoy launch offers worth up to S$116^[13], including savings of up to S$50, a 25W Power Adapter (worth S$38) and a 1-year Samsung Care+ Screen Protect plan (worth S$28), while stocks last. Offers may vary by purchase channel. Terms and conditions apply.

Specification Table

_{^[1] Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries.}

_{^[2] Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,860 mAh. Actual battery life may vary depending on network environment, usage patterns and other factors. Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors.}

_{^[3] Circle to Search is a trademark of Google LLC. Service availability may vary by country, language or device model. Requires an internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed.}

_{^[4] Results may vary depending on shooting conditions, including multiple subjects, being out of focus or moving subjects.}

_{^[5] Voice transcription feature requires Samsung Account login. Only available on the pre-installed Samsung Voice Recorder app or files recorded using the pre-installed Samsung Phone app. Voice recording feature in the pre-installed Samsung Phone app may not be supported in some countries. Audio files must be under 3 hours in duration to be processed. Accuracy of results is not guaranteed. For details, please visit https://www.samsung.com/sg}

_{^[6] Samsung Account login may be required to use certain Samsung Intelligence Features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligence Features. Availability of Awesome Intelligence features may vary depending on the region/country, OS/One UI version, device model or phone carrier. Awesome Intelligence service may be limited for minors in certain regions with age restrictions over AI usage.}

_{^[7] Gemini feature requires an internet connection and Google Account login. Service availability may vary by country, language or device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Accuracy of results is not guaranteed.}

_{^[8] Menu names, paths, and screen layouts may vary depending on your device model, software version, or app version. This feature may vary depending on your country, language, model, or app. If the Perplexity app does not appear in the voice wake-up app list, update both the Voice wake-up app and the Perplexity app to the latest version from the Galaxy Store, then try again. Language support for Perplexity may vary by country.}

_{^[9] Service availability may vary by country/service provider/language/device model/OS version.}

_{^[10] Security features or hardware/software architecture of Samsung Knox Vault on Samsung Galaxy A series smartphones may differ from those on Samsung Galaxy flagship devices, including S series, Z series, S FE series smartphones and Tab S series tablets launched from 2021 onwards. Availability of Samsung Knox Vault may vary depending on the device model.}

_{^[11] Colour availability may vary depending on country or carrier.}

_{^[12] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/sg/offer/samsung-care-plus/mobile/. Care at home and abroad: When in need of Samsung Care+ services during travel, users should contact the visiting country/region’s local customer services centre in advance for Samsung Care+ availability.}

_{^[13] This Promo is valid from 3 July 2026 12:00 a.m. to 6 August 2026 11:59 p.m. While stocks last. The products under this Promo may vary by retail outlet / platform. Each customer will be entitled to: (i) up to $50 off via e-voucher for each Samsung Galaxy A27 5G 8+256GB smartphone, purchased under this Promo; (ii) a free 25W Power Adapter (without cable) worth S$38; and (iii) one-year Samsung Care+ Screen Protect worth S$28. Not stackable with other promotions. Samsung reserves the right to amend these Terms and Conditions and/or amend or withdraw this Promo at any time without prior notice and without assigning any reasons.}

_{^[14] Memory/storage options and availability may vary by country, region or carrier. Available memory/storage capacity is subject to preloaded software.}

_{^[15] Galaxy A27 5G is rated as IP64. Based on lab test conditions for spraying 10 litres of freshwater per minute from all angles for 5 minutes. Not recommended for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear.}

Samsung Electronics today announced a major update to the Samsung Health app, transforming the upcoming Galaxy Watch into a proactive, intelligent health partner. Starting 8 June, Samsung will begin rolling out the app update to showcase the key health features included in the upcoming Galaxy Watch. The update^[1] makes daily health management effortless by translating complex biometric data — from overnight sleep to daily activity — into simple, actionable guidance.

“Samsung Health is evolving to connect health data measured by Galaxy Watch with AI-based insights, enabling users to understand their physical and mental conditions more easily and intuitively,” said Hon Pak, Senior Vice President and Head of the Digital Health Team for the Mobile eXperience (MX) Business at Samsung Electronics. “Samsung Electronics will continue to expand proactive and personalised health management experiences based on the connected Galaxy ecosystem and digital health innovations.”

This advancement is a key milestone in Samsung’s overarching vision for a truly AI-powered health platform designed to help users stay ahead of their health. The newly announced health features will first be available on the upcoming Galaxy Watch.

Features Transforming Galaxy Watch into an Intelligent Health Partner

The Samsung Health update comes with the following features:

• Vitals: A Better Understanding of the Body’s Signals — Previously, Samsung Health monitored specific health metrics to help measure users’ daily Energy Score. Now, Samsung Health is taking this a step further. When users wake up, the new Vitals feature analyses five key overnight bio-signals — heart rate, heart rate variability, respiratory rate, skin temperature and blood oxygen — against their true resting baseline. It sends notifications only when it detects meaningful deviations, helping users determine if they need more rest or are fighting an illness, without causing alert fatigue.

• Heart Health Score: Improved Long-Term Wellness — Last year, Samsung introduced Vascular Load to help users monitor vascular stress and adopt a more holistic approach to health. Today, that vision evolves into the Heart Health Score. This single daily metric takes the insights previously found in Vascular Load — such as sleep, stress and activity — and combines them with body composition data. The result is a unified score that clearly identifies the habits impacting users’ long-term well-being, giving them immediate clarity on their heart health.

• Daily Cardio Load: Smarter Cardiovascular Training — When users are deciding how hard to push during aerobic exercise, Daily Cardio Load measures accumulated cardiovascular strain. By calculating daily load and maximum training capacity, it recommends optimal training targets and rest times to ensure users reach their goals without risking burnout or injury.

• Fitness Index: Seamless Progress Tracking — The Fitness Index ensures exercise routines are working by analysing metrics like heart rate, VO₂ max (a key measure of aerobic fitness) and daily steps against users’ peers. By clearly identifying individual physical strengths and weaknesses, it delivers tailored content and personalised goals so users can make continuous, targeted improvements.

New Samsung Health Design for a Simplified, Personal Experience

To make these proactive insights easy to find, Samsung Health introduces a streamlined layout organised into five core pillars: Sleep, Activity, Nutrition, Mindfulness and Vitals. Within the Home screen, users can now easily access their daily wellness tips alongside their AI-powered Energy Score. This centralised view removes guesswork from health management, allowing users to quickly understand how different aspects of their routine interconnect at a single glance.

Upgraded Capabilities for Proactive Wellness

 Samsung Health is also significantly advancing the core features users already rely on, delivering deeper personalisation with greater precision. As users navigate their day, Antioxidant Index now provides an even clearer roadmap of their nutritional intake. With new trend charts and daily history logs, it visually connects users’ dietary choices to physical responses over time. Behind the scenes, the AGEs index has been enhanced to quietly work in the background, capturing automatic overnight measurements to build a long-term picture of how lifestyle choices accumulate in users’ bodies. This helps users uncover health insights that truly matter for their well-being.

Comprehensive wellness extends to external environments as well, with Samsung offering a brand-new Hearing Health feature that integrates seamlessly across the Galaxy ecosystem. By monitoring surrounding ambient noise through Galaxy Watch, it delivers personalised analytics to help protect the user’s ears — whether they are on a loud commute or dialling up the music during a workout.

Together, these advanced refinements and new ecosystem-connected features turn everyday data into simple, practical guidance, setting the perfect stage for the future of Samsung Health.

A Seamlessly Connected Health Ecosystem

Samsung’s expansive ecosystem unlocks the true power of these new features, seamlessly managing health across users’ Galaxy mobile phones and connected devices. This frictionless integration ensures that personalised insights are always accessible, providing a unified view of user well-being. These advancements offer a glimpse into the future of Samsung Health — a future that will be fully realised with the launch of Samsung’s next generation of Galaxy Watches, engineered to bring this proactive intelligence to life like never before.

_{^[1] New health features are for wellness only, not for the diagnosis or treatment of any medical condition. If concerned about health, be sure to see a medical professional. Available on Android phones (Android 10 or above) and requires the Samsung Health app (v7.0 or above). Samsung Account login required. Certain features may require user activity and data accumulation over time to enable personalised results. Feature availability, supported devices, and rollout timing may vary by market, model, and other factors and are subject to change.}

Mark your calendars for the highly anticipated Samsung x LazMall Super Brand Day on 21 May. Returning for its ninth edition, the annual online sales event will present Samsung’s latest innovations at special prices for one day only. This year’s theme, “Dream Deals”, brings exclusive promotions across Samsung’s ecosystem of mobile devices, home appliances, TVs and displays – bringing even more value to consumers in Singapore.

Held in partnership with Lazada, one of the leading eCommerce platforms in Southeast Asia, the Samsung x LazMall Super Brand Day invites shoppers to enjoy limited-time offers on some of Samsung’s most sought-after products.

The Super Brand Day will include Samsung’s most intuitive Galaxy AI phone yet, the Galaxy S26 Series, designed to elevate everyday mobile use with its powerful performance, industry-leading camera systems, and advanced AI features. Also featured during Super Brand Day will be the Galaxy S25 Series and Galaxy A57 5G smartphones.

Shoppers looking to upgrade their viewing experiences at home can explore Samsung’s premium display innovations, including The Frame, which in addition to its ability to display eye-catching artwork, is a work of art in itself. Get great deals too on the M1EH Mini LED TV and The MovingStyle portable touchscreen TV.

Take productivity and gaming to the next level with Samsung’s newly launched ViewFinity and Odyssey Monitors. Get deals on the latest ViewFinity S8 (S80HF and S85TH models) and Odyssey OLED G8 (G80SH model) Monitors. With crisp resolution, fast response and brilliant colours, these Monitors are a great addition to any home office or gaming setup.

Homeowners can also look forward to doing less and living more with Samsung’s range of Bespoke AI-powered digital appliances, including smart refrigerators (RF59C7664B1/SS model),  Bespoke AI Laundry Front-Load Washers (WW11DB9B84GD model) and Bespoke AI Laundry Dryers (DV10DB94A0GDSP model). They offer smart, AI-powered convenience, keeping groceries fresher, allowing remote fridge temperature control via smartphone, and simplifying laundry care.

Chang Soo Park, Head of Regional Online Business for Samsung Electronics, Southeast Asia and Oceania said, “We are thrilled to partner Lazada once again to bring Samsung’s latest innovations closer to consumers across Southeast Asia. Whether upgrading everyday essentials or enhancing a home setup, this year’s ‘Dream Deals’ event makes our premium innovations more accessible than ever with offers that are not to be missed.”

“We are pleased to partner with Samsung once again for its LazMall Super Brand Day, bringing together one of the world’s leading brands with Lazada’s strong ecosystem across Southeast Asia,” said Pierre Beckers, Head of LazMall, Lazada Group. “By bringing together leading brands and relevant campaign experiences, Lazada continues to make it easier for consumers to discover and access quality products, while supporting brands to engage consumers at scale to drive meaningful growth.”

Highlights of Samsung Super Brand Day in Singapore include:

Prices for all products above reflect pre-promotional pricing. Prices for all products listed above exclude any applicable platform vouchers. T&Cs apply.

For more information, visit the Samsung Official Store on Lazada. Shoppers can also download the Lazada app on the Google Play Store or App Store to visit the Samsung official LazMall Flagship Store today.

About Lazada Group

Lazada Group is Southeast Asia’s pioneer eCommerce platform. For the last 14 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively selling sellers every month, who are transacting safely and securely via trusted payments channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region.

Two premium intelligent eyewear designs from Gentle Monster and Warby Parker

Co-created with the eyewear partners, the intelligent eyewear combines breakthrough AI capabilities with comfort and style, merging Samsung’s leadership in hardware engineering and Google’s AI technology with premium eyewear design. Each eyewear brand brings a distinct design approach to the device. Renowned for their legacies in fashion eyewear, Gentle Monster presents styles with disruptive yet refined aesthetics, while Warby Parker showcases refined and timeless designs.

Built to understand the world alongside users in real time, the new intelligent eyewear provides everyday support while keeping users hands-free and heads-up. Users can access navigation assistance by simply asking Gemini with their voices, receive personalised suggestions such as a nearby coffee shop on their walking route, or even place an order for pickup. Users can also receive summarised notifications for important texts and add events to their calendars. Additional features include real-time translations with audio that matches the speaker’s voice, as well as the ability to translate text on menus or signs in the user’s line of sight. Working seamlessly within the Galaxy ecosystem, the device helps users easily manage everyday tasks or effortlessly capture photos, all without taking their phone out.

▲ The design reflects Warby Parker’s refined, timeless design.

“This intelligent eyewear marks an important step in Samsung’s vision for AI,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience (MX) Business at Samsung Electronics. “With this new AI form factor, we are further expanding the Galaxy device ecosystem, where each device is optimised to deliver unique AI experiences that best fit each form.”

“Intelligent eyewear represents a powerful step forward in our shared vision with Samsung to make AI more helpful and accessible in everyday life,” said Shahram Izadi, Vice President and GM of Android XR at Google. “Combining the best of Google’s AI and the Android ecosystem together with Samsung’s leadership in mobile hardware and Gentle Monster and Warby Parker’s premium design, we are helping users stay connected and fashionable in a more natural, hands-free way.”

“Intelligent eyewear should feel as emotionally expressive as it is technologically advanced,” said Hankook Kim, Founder and CEO of Gentle Monster. “Our vision was to merge fashion and technology in a way that feels bold, beautiful and human, bringing Gentle Monster’s disruptive design identity into a new era of intelligent eyewear with Samsung and Google.”

“Eyewear is deeply personal, which is why every detail matters when integrating advanced technology into frames people wear every day,” said Dave Gilboa, Co-Founder and Co-CEO of Warby Parker. “Our Intelligent Eyewear is designed to feel intuitive, combining Warby Parker’s signature design with precision optics and exceptional comfort to help people stay focused on the moments in front of them.”

The first collections of intelligent eyewear are scheduled to launch this fall in select markets, with additional details to be announced in the coming months.

_{^[1] Availability may vary depending on market. All functionalities, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, components, performance, availability and capabilities of the product are subject to change without notice.}

“Hattifatteners” from “Finn Family Moomintroll” (1948), by Tove Jansson on The Frame Pro

Samsung Electronics announced a new global collaboration between Samsung Art Store and Moomins, introducing an exclusive digital art collection featuring the iconic and beloved Moomin characters created by Finnish artist and writer Tove Jansson.

Available on Samsung Art Store^[1], the collection features a curated selection of 60 artworks designed to bring the wonderful world of the Moomins and Moominvalley into millions of homes across the globe via Samsung Art TVs.

Known for their distinctive and enduring charm, the Moomins have remained a beloved global sensation for generations, with a legacy spanning publishing, animation and design. Through this partnership, Samsung Art Store continues to expand its offering of globally recognised content, giving users new ways to personalise their spaces through art and fan-favourite characters.

As more people look to make their homes feel more personal and expressive, Samsung Art Store is introducing collections that resonate — and the Moomins are a prime example. With this addition, users can now bring one of the world’s most loved fictional universes into their homes.

“The world of the Moomins has always reminded people of the importance of optimism, togetherness and finding beauty in everyday moments,” said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. “Through Samsung Art Store, we’re excited to bring that feeling into the home through a collection that is as immersive as it is inspiring.”

“Garden Party” from “The Dangerous Journey” (1977) by Tove Jansson

The collection features a curated selection of original Moomin artwork spanning decades of storytelling and illustration. From Tove Jansson’s iconic black and white illustrations from the original novels in the 1940s to watercolor artwork from beloved picture books and cover illustrations, the collection celebrates the rich artistic legacy of the Moomins across generations. The collection also includes more recent interpretations of the Moomin world, serving to bring classic and contemporary works together in one experience.

“The Floating Theatre” from “Moominsummer Madness” (1982) by Tove Jansson on The Frame

“At the heart of the Moomin stories is a sense of kindness, curiosity, and emotional honesty that has resonated across generations around the world. In a fast-paced, hyper-optimised world, Moomin offers an alternative way of living for people hungry for meaning,” said James Zambra, Creative Director at Moomin Characters Oy Ltd. “Tove Jansson developed a fascinating visual language of considerable sophistication. We’re excited to partner with Samsung Art Store to introduce this enchanting world of the Moomins in a format that feels contemporary and naturally part of the home.”

Samsung Art TVs sit at the center of the experience, seamlessly displaying artwork in the modern home. Samsung Art Store’s growing collection spans genres and eras, redefining how art is discovered and experienced.

The Moomins collection is now available globally on Samsung Art Store.

About Moomin
The Moomins first appeared in print in 1945 and went on to star in a series of books and comics, enthralling millions of readers all over the world. The stories about the adventurous and witty Moomins stem from the singular imagination of Tove Jansson (1914-2001), a Finnish-Swedish artist who created not only captivating tales but also a remarkable visual legacy. Her works span a vast spectrum of creativity, from intricate watercolour paintings to charming comic strips and illustrations. The Moomin stories, while accessible to all ages, delve into profound themes such as courage, our relationship with nature, and the enduring power of friendship. The books have been translated into more than 60 languages. The Moomins have inspired stage adaptations, TV series, films, games, music, exhibitions, and theme parks – and continue to take new forms.

Find out more about Tove Jansson and the Moomins here:

www.moomin.com

www.tovejansson.com

_{^[1]The Samsung Art Store is available on The Frame, Micro RGB and Neo QLED models. Availability may vary by country. Requires Wi-Fi and login to Samsung Account. Subscription is required to enjoy all the art from the Art Store.}

Samsung Electronics Singapore today announced the launch of its 2026 monitor line-up, featuring new Odyssey gaming monitors and ViewFinity professional displays. The new additions expand the Samsung monitor line-up for users who are seeking more from their screens with purpose-built screens for both high-performance gaming and productivity-focused workflows.

“As gaming and work play a more central role in how people use their screens, consumers are increasingly looking for monitors that helps elevate how they work and play”, said Patrick Khor, Head of Visual Display, Samsung Electronics Singapore. “Whether it’s a gaming monitor with ultra-fast refresh rates and immersive picture quality, or a monitor that supports professional demands with accurate colour and detail, the Samsung 2026 monitor line-up gives users the choice of a monitor that matches their unique needs.”

Odyssey Gaming Monitors: Built for Speed, Clarity and Choice

The Odyssey Gaming Monitors are designed to deliver high-performance visuals and responsiveness across a range of gaming genres, solidifying Samsung’s position as the No. 1 gaming monitor brand for the seventh consecutive year.

Odyssey OLED G8 (G80SH): Epic Screen for Epic Play with Stunning 4K QD-OLED

Odyssey OLED G8 (G80SH)

The Odyssey OLED G8 (G80SH model) combines premium QD-OLED display technology with high-resolution clarity and ultra-fast performance. Available in 27-inch and 32-inch sizes, the monitor delivers 4K resolution with rich contrast, deep blacks and vivid colour that bring game worlds to life.

The display features Glare Free technology^[1] using a film that is 54% less glossy than conventional Anti-Reflective film, helping players stay immersed without distractions. With a 240Hz refresh rate, ultra-fast 0.03ms response time (GtG)^[2] and AMD FreeSync Premium Pro^[3], the Odyssey OLED G8 delivers smooth, precise motion for fast-paced gaming, while VESA Display HDR True Black certification enhances contrast for clearer visibility in darker scenes.

Odyssey OLED G8 is protected by Samsung OLED Safeguard+ to reduce monitor heat and prevent burn in, extending the monitor’s lifespan.

• The Odyssey OLED G8 features a Dynamic Cooling System that more effectively diffuses heat than a graphite sheet alone to reduce temperatures and mitigate burn-in risk.
• Thermal Modulation System uses algorithms to automatically control the screen’s brightness and prevent overheating to allow the monitor to stay cool during long gaming sessions^[4].
• Logo & Taskbar Detection automatically adjusts the brightness of on-screen static images such as logos and taskbars to prevent burn-in^[5].
• Screen Saver dims the screen after 10 minutes of inactivity and comes back to regular brightness without any input to protect the screen when the user is away.

Odyssey OLED G7 (G73SH): Game Your Way with Dual Mode

Odyssey OLED G7 (G73SH)

The Odyssey OLED G7 (G73SH model) is designed for gamers who value flexibility between visual detail and maximum speed. Available in 32-inch, it features an OLED display in 4K, the monitor delivers sharp visuals and high contrast.

Odyssey OLED G7 gives gamers a tailored gaming experience with Dual Mode^[6], to effortlessly toggle between stunning visuals with 4K UHD at 165Hz refresh rate or 330Hz refresh rate at Full HD for faster-paced games. This is complemented by an ultra-fast 0.03ms response time (GtG)^[7] and AMD FreeSync Premium Pro^[8] that helps minimise screen tearing and stutter during fast-moving action.

Gamers can also look forward to HDR10+ Gaming that dynamically optimises brightness and contrast, revealing greater details in both dark and bright areas. This is supported with VESA DisplayHDR True Black 400 that display true black levels without light bleed.

Odyssey G8 (G80HF): Immersive Gameplay with Striking 5K Visuals

Odyssey G8 (G80HF)

Designed for gamers who want both ultra-sharp visuals and high refresh rates in a single display, the 27-inch Odyssey G8 (G80HF model) comes with a Dual Mode^[9] that allows for 5K resolution at up to 180Hz for visual clarity or switch to QHD resolution at up to 360Hz when speed is the priority.

The Fast IPS panel allows players to enjoy realistic game scenes and accurately deliver clear, crisp hues that stays consistent for an engaging gaming experience. With 1ms response time (GtG)^[10] and support for AMD FreeSync Premium and NVIDIA G‑SYNC^[11], the Odyssey G8 ensures smoothness and responsiveness across a wide range of games.

ViewFinity Monitors: Designed for High‑Resolution Productivity and Efficiency

Complementing the Odyssey line-up, Samsung’s ViewFinity monitors are built for professionals who require high-resolution clarity, connectivity options and ergonomic comfort to support their productivity.

The latest ViewFinity S8 monitors (S85TH and S80HF models) share a suite of productivity features designed to support efficient, multi‑device workflows and long‑term comfort. These include Picture‑in‑Picture and Picture‑by‑Picture, allowing users to view content from multiple input sources simultaneously.

To simplify control and setup, Samsung Display Manager^[12] provides an integrated interface for managing display settings, layouts and connected devices in a single intuitive control hub.

For extended work sessions, both monitors are equipped with TÜV‑certified Intelligent Eye Care, incorporating Eye Saver Mode to reduce blue light emissions and Flicker Free technology to help reduce eye strain. The ViewFinity monitors feature a fully adjustable ergonomic stand with height, tilt, swivel and pivot adjustments, enabling users to adjust them to their ideal position for greater comfort.

For even greater ease of use, a built‑in KVM switch also enables two connected sources to be controlled using a single keyboard and mouse, along with Easy Connection locating frequently used ports within easy reach under the lower bezel.

The new ViewFinity models contains at least 14% recycled materials^[13] and meet recognised sustainability standards, including TCO 10.0 and Energy Star 8.0 certifications. The ViewFinity S8 (S85TH model) comes with a EPEAT Gold^[14] certification.

ViewFinity S8 (S85TH): Curved WUHD Display for Advanced, Multi‑Source Work

ViewFinity S8 (S85TH)

Built for power users and data‑intensive workflows, the ViewFinity S85TH model features a 40‑inch curved WUHD display, offering approximately 1.3 times more screen real estate than standard 4K to support complex multitasking.

Visual performance on the ViewFinity S85TH is enhanced with HDR10+ and 1.07 billion colours, automatically optimising brightness and contrast on a scene‑by‑scene basis, while a 1000R screen curvature helps maintain a consistent and comfortable viewing experience. A 144Hz refresh rate^[15] with AMD FreeSync Premium^[16] ensures smooth on‑screen motion across both work and visual content. The ViewFinity S85TH also comes with Adaptive Picture to automatically adjust brightness and colour temperature to provide an optimised picture quality in all viewing environments.

Enjoy seamless connectivity too, with Thunderbolt 5^[17] enabling high‑speed data transfer of up to 80Gbps^[18], up to 140W Power Delivery, and Daisy Chain for multi‑monitor setups.

ViewFinity S8 (S80HF): 5K Clarity for Precision

ViewFinity S8 (S80HF)

The ViewFinity S80HF is designed for users who prioritise precision and detail in their work. The monitor features a 27‑inch 5K Resolution display, delivering a display well-suited for design, content creation and text‑heavy tasks.

With support for HDR10 and the ability to display up to 1.07 billion colours, the ViewFinity S80HF delivers smooth colour gradation and accurate visual detail. USB‑C connectivity with up to 90W power delivery, combined with a built‑in LAN port, enables power, data and network access through the monitor itself, helping to reduce workspace clutter.

Local Availability and Promotions

The new Odyssey and ViewFinity monitors are currently available for purchase in Singapore via the Samsung Online Store, Samsung Shop App and the Samsung Official Store on Lazada, Shopee and TikTok Shop.

The recommended retail prices for the new Odyssey and ViewFinity monitors are as follows:

*Offer valid from 11 May 2026 to 31 May 2026

_{^[1] Verified as Glare Free by UL based on the verification methods used by UL. For more information on the verification methods used, please visit https://verify.ul.com/verifications/732. “Glare Free” terminology comes from the UL standards for certification and may not accurately describe the feature’s performance. Comparison based on internal test results. Anti-Reflection film is applied to certain 2023 – 2024 Odyssey models.}

_{^[2] Refresh rate and response time may vary based on the performance of the input source. Based on GtG measured under internal test conditions. Results may vary by content and monitor settings. GtG (Gray to Gray) measures the time taken for a monitor pixel to change from one gray value to another.}

_{^[3] AMD FreeSync Premium Pro is available only when a compatible AMD graphics card is used.}

_{^[4] When “Adjust Logo Brightness” setting is on “Off” or “Low,” Thermal Modulation is active in pre-set picture modes only. When “Adjust Logo Brightness” setting is on “High,” Thermal Modulation is always active.}

_{^[5] Logo detection is not available in PC mode.}

_{^[6] Refresh rate may vary based on the supported game content and the performance of the input source.}

_{^[7] Response time may vary based on the performance of the input source. Based on GtG measured under internal test conditions. Results may vary by content and monitor settings. GtG (Gray to Gray) measures the time taken for a monitor pixel to change from one gray value to another.}

_{^[8] AMD FreeSync Premium Pro is available only when a compatible AMD graphics card is used.}

_{^[9] Refresh rate may vary based on the supported game content and the performance of the input source.}

_{^[10] ‘1ms’ means one millisecond, which is the average response time range between 1.00ms and 1.99ms, truncated to a whole number. Based on GtG measured under internal test conditions. Results may vary by content and monitor settings (Requires ‘Extreme mode’ setting). GtG (Gray to Gray) measures the time taken for a monitor pixel to change from one gray value to another.}

_{^[11] Screen images simulated for illustrative purposes. The application of the G-Sync logo on the package and product may vary depending on the time of purchase. G-Sync Compatible and AMD FreeSync are available only when compatible NVIDIA and AMD graphics cards are used, respectively.}

_{^[12] Requires the Samsung Display Manager program on each PC, available for download at samsung.com or MS store. Samsung Display Manager features require a PC running Windows 10 or later.}

_{^[13] The percentage of recycled material, which may vary by component, is calculated based on total weight of plastic used on the product (weight of recycled materials/total weight of plastic).}

_{^[14] EPEAT registration status varies by country. Please check the registration status for your country at www.epeat.net.}

_{^[15] Default refresh rate is set to 60Hz and may be adjusted to 100Hz(120Hz/144Hz) in the monitor’s settings. Refresh rate may vary by content and input source.}

_{^[16] AMD FreeSync Premium is available only when compatible AMD graphic cards are used.}

_{^[17] For Thunderbolt5 certification, https://www.thunderbolttechnology.net/products. Actual data transfer speeds and charging power may vary depending on the PC environment.}

_{^[18] Actual data transfer speeds and charging power may vary by PC environment.}

Samsung Electronics Singapore today announced its 2026 TV line-up with expanded AI-powered features across more TV models. Designed to transform home entertainment experience, the 2026 Samsung TV line-up features smarter picture, sound and personalised experiences from its premium models – Micro RGB, OLED and Neo QLED – as well as Mini LED and Crystal UHD TVs and its Lifestyle TVs, The Frame.

This year, Samsung is expanding Vision AI Companion features across its TV line up, bringing AI-powered viewing experience to more categories and screen sizes to fit any consumer needs^[1].

“As home entertainment evolves, consumers are looking beyond exceptional picture quality and sound. They seek a TV experience that resonates with their lifestyle and seamlessly integrates into their daily routines,” said Patrick Khor, Head of Visual Display at Samsung Electronics Singapore. “With the expansion of Vision AI Companion across our AI TV line-up, Samsung is delivering a more intuitive and personalised experience, tailored to diverse interests such as entertainment, sports, gaming, and art. This redefines the Samsung TV as a smarter and more adaptive companion for our everyday life in Singapore.”

Vision AI Companion Brings Smarter, More Immersive Viewing Experiences

Vision AI Companion (VAC) brings together Samsung’s AI features for TVs, integrating Bixby, Perplexity and Microsoft Copilot, to make the TV experience more intelligent and personalised. Designed to serve as an entertainment companion, VAC can help guide users on what to watch, what to eat and what to listen to, extending the role of the TV beyond viewing alone.

The AI TV line-up also brings AI-enhanced entertainment features to movies, sports and gaming content:

• AI Upscaling Pro: uses AI to analyse and enhance low-resolution content in real time, delivering greater detail, depth and contrast, while Colour Booster Pro analyses and categorises scenes to provide more vivid, lifelike colour.
• AI Football Mode Pro: Automatically analyses match scenes in real time to optimise picture and sound for smoother ball movement, vivid colour and more immersive stadium audio.
• AI Sound Controller Pro: analyses dialogue, background music and sound effects in real time, letting users adjust elements such as commentary and crowd noise for a more immersive experience.

Micro RGB: Defining the Future of Premium Picture Quality

Micro RGB R95H

Micro RGB (R95H and R85H models) expands Samsung’s premium TV experience across a wider range of screen sizes, bringing highly precise colour, brightness and immersive AI-powered viewing to more consumers.

Available in sizes from 55” to 115”, Micro RGB is built on Samsung’s proprietary Micro RGB Technology, which uses individually controlled red, green and blue micro LEDs to deliver cinema-class brightness, contrast, and true-to-life colour.

Additionally, Glare Free technology minimises light reflection in bright environments, allowing users to enjoy their viewing experience across a range of lighting conditions anytime.

Micro RGB also brings Vision AI Companion (VAC) and other AI-optimised features to Samsung’s premium large-screen category, adding more intelligent and personalised viewing experiences. Micro RGB AI Engine Pro fine-tunes colour, motion and depth for optimal image quality. Each scene delivers an immersive experience with Micro RGB Precision Colour 100, ensuring fuller and more lifelike colour expression, with support for 100% colour coverage of BT.2020, an international standard set by the International Telecommunication Union (ITU)^[2].

Micro RGB Colour Booster Pro and Micro RGB HDR Pro leverage Samsung’s AI technology to further refine picture quality by optimising colour and contrast scene by scene, helping deliver more vibrant visuals across a wide range of brightness levels.

Reinforcing Samsung’s focus on premium viewing comfort, the R95H has also received both the Safety for Eyes and Circadian Rhythm Display (CRD) certifications from Verband Deutscher Elektrotechniker (VDE), a leading global testing institute based in Germany.

OLED: Improved Immersion across Gaming and Football

OLED TV S90H

Samsung’s 2026 OLED TVs (S95H, S90H and S85H models) continue to elevate the gaming and football viewing experience, offering deep blacks, rich colour, immersive performance and refined design across a wider range of viewing preferences. Glare Free technology is available on S95H and S90H for true blacks and rich colours, even in bright rooms.

On the flagship S95H, which will be launched towards the end of 2026 in Singapore, Samsung added premium features designed to elevate both entertainment and art. Pantone Validated ArtfulColor helps preserve the authenticity of original artwork with faithful colour and exceptional detail, while Art Store extends Samsung’s art experiences to its OLED model range. FloatLayer Design also gives the display a lighter, more refined presence that blends in more naturally with the home environment.

For gamers, Samsung OLED’s Ultimate Gaming Pack helps keep fast motion crisp and responsive. It brings together Motion Xcelerator 165Hz, support for key VRR platforms such as AMD FreeSync Premium Pro and NVIDIA G-SYNC Compatible, and quick-access gaming tools for smoother, more intuitive play.

For sports fans, the S95H and S90H feature AI Football Mode Pro, while the S85H features AI Football Mode, to optimise picture and sound in real time for a more immersive game match experience at home.

Neo QLED: Enhanced Picture Quality with More Connected Experiences

Neo QLED QN70H

Samsung’s Neo QLED (QN70H model) brings together enhanced AI picture quality and more connected viewing experiences, available in sizes from 55” to 85”. Each model delivers the brightness, contrast and smart optimisation expected from a true QLED experience.

Certified by TÜV Rheinland as a Real QLED TV, Samsung Neo QLED uses a blue light backlight and a genuine quantum dot sheet to maintain a stable colour spectrum and consistent picture performance. Real QLED with 100% Colour Volume keeps colour accurate and stable with clear detail on every scene, even at high brightness levels. Quantum Mini LED sets the standard for contrast and enables ultra-precise light control, delivering depth and clarity scene after scene.

The viewing experience is now more seamless with VAC, which displays helpful information on-request without disrupting on-screen content. In addition to VAC adding seamless searches – enquiring how to clear a particularly difficult stage in a video game or looking up a favourite football player – to the viewing experience, Samsung is expanding AI-powered picture and motion optimisation across the Neo QLED line-up. These enhancements include 4K Upscaling and gaming performance of up to 144Hz^[3] powered by the NQ4 AI Processor.

Mini LED: Rich Viewing Experiences Now Available in a Larger Screen

Vision AI Companion on the Mini LED M80H

Samsung Mini LED (M90H, M75H, M1EH models) brings a brighter, richer viewing experience to more viewers. More precise light control and Pure Spectrum Colour give images greater depth and clarity, as well as contrast that feels more defined from one scene to the next.

The Samsung Mini LED range features an extensive selection of screen sizes, accommodating all rooms and homes. The range includes sizes from 43” to an exclusive 100” screen in the M90H model.

Consumers can also experience superior Mini LED picture quality with AI-powered features for sports, gaming and everyday entertainment with Mini LED 4K Processor^[4] which powers picture optimisation and upscaling. Mini LED HDR^[5] and Motion Xcelerator brings a dynamic viewing experience that keeps fast-paced content smooth and clear. And with Dynamic Sound Pack, the Mini LED line-up features Adaptive Sound that optimises sound based on real-time scene^[6] for an immersive viewing experience.

The Frame and Music Studio: Elevating Design-Forward Spaces

Samsung’s lifestyle TV and sound line-up combine design and technology to offer a personalised experience for modern homes in Singapore.

The Frame Pro

The timeless The Frame line-up minimises distractions and allows art that matches your room, mood or occasion to take centre stage. Accessible through the Samsung Art Store, it now features over 5,000 curated artworks through official partnerships from prestigious global galleries – Louvre, MoMA, as well as art from National Gallery Singapore.

Featuring Pantone Validated ArtfulColor and Glare Free technology, The Frame Pro (LS03HW) offers Neo QLED picture quality to deliver rich contrast, true-to-life, paper-like colour expression and clearer detail, even in bright rooms. With a slim 24.9mm design depth and Wireless One Connect, The Frame Pro offers a clean setup with minimal in-wall work needed to achieve a cable-free aesthetic.

Meanwhile, The Frame (LS03HE) features a built-in design that enables easy in-wall wiring while preserving The Frame’s iconic flush-to-wall look. Available in a new 98” size, The Frame offers a gallery-scale canvas ideal for displaying large-format artwork.

For sound devices with audio as expressive as its design for the modern home, Samsung has introduced the Music Studio Series designed by renowned designer Erwan Bouroullec. The new home audio range builds on Samsung’s long-standing leadership in premium home audio, including its 12-year run as the world’s No. 1 soundbar brand^[7].

Music Studio 7

The new Music Studio 7 follows the recent launch of the Music Studio 5. The Music Studio 7 delivers an immersive 3.1.1-channel audio experience designed for richer, more expressive listening. Key features include:

• Hi-Resolution Audio and Dolby Atmos^®: more detailed and immersive sound playback, while its super tweeter extends frequency response up to 35kHz for enhanced musical detail.
• Expanded Q-Symphony: lets users connect up to five compatible sound devices^[8] with a Samsung TV to build a more immersive audio-visual experience at home.
• Built to pair naturally with big-screen TVs: two Music Studio 7 units placed on either side of a larger display can create a more balanced interior look while widening the stereo soundstage.

Built for flexibility, Music Studio can also wirelessly connect to various devices via Wi-Fi or Bluetooth anywhere at home. With Spotify Tap integration, users can double tap their phone to a Music Studio speaker to launch a playlist of recommended songs, with another double tap calling up a fresh playlist without needing to launch the app^[9]. Users can wirelessly connect up to 10 Music Studio speakers through Group Play to create new listening opportunities and soundstages^[10].

The Music Studio 7 features Bouroullec’s signature Dot Design and is available in two colourways – black or white.

Q-Series Soundbars: Elevating Home Theatre Setups to New Heights

For the ultimate cinematic experience, Samsung Q-Series soundbars deliver powerful, detailed surround sound across all content types. This year’s line-up includes the HW-Q990H, HW-Q930H, HW-QS90H HW-Q800H and HW-Q600H.

Samsung Soundbar HW-Q990H

The flagship HW-Q990H is Samsung’s most immersive soundbar yet, with true 11.1.4 channel sound that surrounds listeners from every angle^[11]. Wireless Dolby Atmos^[12] helps listeners hear every distinct beat and pulse – just like they would in a theatre. Dolby Atmos is also supported with an HDMI cable.

Its compact dual active subwoofer with AI Dynamic Bass Control^[13] uses AI-based algorithms for dramatic, powerful bass with minimised distortion, while retaining a space-efficient, compact form factor. SpaceFit Sound Pro ensures ideal sound for the space, using a built-in microphone to analyse the room and automatically adjust sound settings, while Adaptive Sound recognises the type of content on screen and optimise audio for clearer voices and more detailed content.

A new feature to the 2026 Q-Series Soundbar line-up^[14] is Sound Elevation, which ensures a more natural and comfortable listening experience by directing sound towards the image on the TV screen. This way, dialogue will sound like it’s coming from where the characters are positioned on-screen, versus where the soundbar is placed below the TV. Auto Volume also avoids sudden volume jumps when switching channels, content and streaming services.

As the first all-in-one Samsung soundbar, the HW-QS90H blends premium performance with aesthetic versatility. It delivers deep bass with four built-in woofers, removing the need for a separate subwoofer. With gyro sensor that recognises its position to optimise sound accordingly, the soundbar can be placed on a TV stand or mounted on a wall.

It’s the ideal solution for those who want a clean, customisable aesthetic without compromising on room-filling 7.1.2 channel sound. The HW-QS90H also features next-generation AI tuning, including SpaceFit Sound Pro, Active Voice Amplifier Pro, Adaptive Sound, AI Dynamic Bass Control, Sound Elevation and Auto Volume.

Across soundbars and Music Studio speakers, the new Samsung Sound app^[15] puts you in control of every detail. It lets you manage sound, group speakers, and more, all from one simple interface.

Enhanced Entertainment and Personalisation on Samsung TV, Secured by Samsung Knox

Enjoy more with Samsung TV Plus, providing users with instant access to thousands of entertainment content without additional sign-ups or payment. Samsung TV Plus is available exclusively on Samsung TVs, Galaxy devices, Samsung Smart Monitors, and Family Hub refrigerators, with no subscription required.

Samsung is also expanding connectivity across its 2026 TV line-up with support for Google Cast^[16]. Available on select models, users can stream content directly from compatible smartphones and tablets to the TV, adding more flexibility to the viewing experience.

Google Photos^[17] memories will also be available on selected 2026 Samsung TVs, giving users a new way to relive their favourite moments on the big screen^[18]. This experience surfaces curated photo memories through Samsung Daily+, the Now Brief on-screen widget and the Google Photos app, available first and exclusively for six months. Additional Google Photos features will roll out on Samsung TVs later in 2026.

SmartThings integration on Samsung TVs brings the entertainment powerhouse to the connected ecosystem at home. With the SmartThings app, users can control compatible home devices^[19], including Samsung TV and sound devices from their phone. Plus, AI Energy Mode can also intelligently adjust TV brightness to help manage energy consumption^[20].

At the centre of all these display innovations is the most powerful Tizen OS yet. Users can enjoy seven years of Tizen OS upgrades^[21], ensuring that TVs continue to evolve long after they have entered the home.

Samsung Knox Security^[22] helps keep connected devices safe, with active monitoring blocking harmful apps or sites, along with keeping sensitive data such as passwords secure.

Local Pricing and Launch Offers

The 2026 Samsung TV and audio line-up is now available for purchase in Singapore via Samsung Online Store, Samsung Shop App, Samsung Official Store on Lazada, Shopee and TikTok Shop, as well as selected Consumer Electronics and IT stores (Audio House, Best Denki, Courts, Gain City, Harvey Norman, Mega Discount Store, Parisilk).

The line-up and corresponding promos are as follows:

*Available exclusively online via Samsung Online Store, Samsung Shop App, Samsung Official Store on Lazada, Shopee and TikTok Shop.

*Available exclusively online via Samsung Online Store, Samsung Shop App, Samsung Official Store on Lazada, Shopee and TikTok Shop.

For more information about Samsung’s 2026 Vision AI TV and audio line-up, please visit www.samsung.com.

_{^[1] Series and model counts are based on the global launch line-up and may vary by region.}

_{^[2] VDE’s verification evaluates products based on the test criteria established by the International Telecommunication Union (ITU) for UHD (4K) colour standards, BT2020, and certifies Micro RGB Colour 100%.}

_{^[3] Available on selected Neo QLED models only.}

_{^[4] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.}

_{^[5] The range of Mini LED HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications.}

_{^[6] Experience may vary depending on the content.}

_{^[7] According to Future Source, Samsung captured 21.5% of global soundbar revenue and 19.7% of unit volume in 2025, continuing a leadership streak that began in 2014.}

_{^[8] Q-Symphony requires a compatible 2022-2026 Samsung TV (BU8000 and above for 2022 models, CU7000 and above for 2023 models, DU7000 and above for 2024 models, U8000F and above for 2025 models, U8000H and above for 2025 models, and 2022-2026 models of The Frame, The Frame Pro). Connects up to 5 when all devices are Y26 models and up to 3 when Y23~Y25 sound devices are included.}

_{^[9] Initial set-up through the Spotify mobile app and initial connection to Music Studio Speaker through Spotify Connect Casting is required. Compatible mobile device and speaker must be connected to the same Wi-Fi network. Requires Instant Music Play to be enabled in the Samsung SmartThings or Samsung Sound App.}

_{^[10] Sound quality will vary depending on environmental characteristics (including ceiling) and source content. Feature accessible through the SmartThings app. Requires a mobile device running on Android 9.0 or above or iOS 15.0 or above (subject to change on software update) with the SmartThings app installed. SmartThings is compatible with selected devices. Please see samsung.com/sg/smartthings/. Each device must be connected to Wi-Fi or other wireless network. Content services are subject to change without notice.}

_{^[11] Utilises AI-based algorithm.}

_{^[12] Wireless Dolby Atmos® transmission via Wi-Fi, works with 2022-2026 Samsung TVs. Dolby Atmos source content required.}

_{^[13] Utilises AI-based algorithm.}

_{^[14] Refers to HW-Q990H, HQ-Q930H, HW-QS90H, HW-Q800H and HW-Q600H models}

_{^[15] Requires a Wi-Fi connection. Available for download on iOS via the Apple App Store and on Android via the Google Play Store.}

_{^[16] Google Cast is trademarks of Google LLC.}

_{^[17] Google Photos is trademarks of Google LLC}

_{^[18] Features and availability may vary by model and region.}

_{^[19] Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice. Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account. Connected devices are sold separately. UI is subject to change without prior notice.}

_{^[20] Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy consumption levels when AI Energy Mode is turned on may appear lower compared to Standard Mode. AI Energy Mode does not work with Game Mode. Energy consumption may vary depending on content being displayed and surrounding brightness levels.}

_{^[21] Content and services may vary by region and are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account. Tizen OS upgrades will be supported for up to 7 years starting from 2026, for products released in the year 2026. Please note that the upgrade does not cover hardware-related performance, features or durability.}

_{^[22] Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015.Latest software update is required.}