In the coming months, 12 large-format digital signages will be introduced across three floors of Metro Paragon. These will replace conventional, lower-resolution LED and LCD displays. Shoppers will also be able to experience Samsung’s wide portfolio of devices and see how they can be integrated in their households for more intuitive living experiences.

Mr. Erwin Wuysang-Oei, Chief Executive Officer of Metro (Private) Limited and Mr. Jeffrey Hahn, President, Samsung Electronics Singapore at an earlier MoU signing event

“Shoppers are invested in experiential moments when they visit a departmental store today. It is a venue for discovery and experiences, and Metro hopes to excite shoppers with our retail transformation efforts that are engaging, while helping shoppers uncover new brands to connect with. In parallel, we want our investments to help us optimise our operations and drive greater value for our brand in the long run. We are delighted to be working with Samsung where we can lean on their advanced digital capabilities to bring our vision to life,” said Mr. Erwin Wuysang-Oei, Chief Executive Officer of Metro (Private) Limited.

“Metro had a clear vision with how they wanted to elevate retail experience in the heart of Orchard Road. We saw the opportunity to partner with the team on evolving customer experiences, as well as to help the store be more efficient in managing their suite of devices, so that operational processes such as monitoring of energy consumption and content management for digital signages can be better optimised. With SmartThings Pro and MagicINFO, the Metro team can lean on smart insights and manage connected devices easily and securely on our platform.” said Mr. Jeffrey Hahn, President, Samsung Electronics Singapore.

Metro SLEEPLAB to feature largest deployment of indoor Samsung LED screen

At the newly opened 10,000 sq ft SLEEPLAB, shoppers are greeted with a 60.72m U-shaped Samsung IEA Series commercial LED screen (IE025A LED signage), which wraps three sides of the show floor. This is also the largest indoor retail deployment of the IEA Series screen within an indoor retail environment in Singapore. Pave System, a leading audio-visual system integration firm, led the deployment of this setup for the zone.

SLEEPLAB is part of Metro’s retail transformation efforts to better engage shoppers by creating an immersive space for shoppers seeking a perfect sleep experience with the right mattress, pillows and bedding. The space evokes sensory experiences across sight, smell and touch, helping shoppers envision how a good night sleep could potentially feel like.

Metro’s SLEEPLAB features the largest indoor retail deployment of a Samsung IEA Series commercial LED screen, which wraps three sides of the show floor

Metro worked with South Korea’s Habitant to create “Seven Chapters of Sleep”, a 15-minute digital art film that takes advantage of the unique screen set up and advanced LED HDR (High Dynamic Range) feature to create an immersive dreamscape for shoppers as they try out the beddings in the area.

The film brings shoppers through everyday blooms, to the vastness of oceans, and into outer space – which demonstrates the deep and restful sleep experience every individual may encounter. It features ambient audio pieces specially composed to create a soothing environment as shoppers try out mattresses and bedding to find their perfect sleep setup.

Smarter retail operations with SmartThings Pro and MagicINFO

SLEEPLAB’s digital experiences are centrally managed by SmartThings Pro and MagicINFO, where conditions within the space can be automatically adjusted based on preset routines and instructions.

SmartThings Pro is an integrated business solution platform that helps organisations centrally manage their connected devices, monitor energy consumption, as well as help trigger real-time alerts based on AI diagnostics. The goal is to help Metro achieve up to 30% energy savings^[1], with plans to expand the use of the platform across all supported devices across its three floors at Paragon.

SmartThings Pro offers organisations the ability to centrally monitor and manage connected appliances

Content for the large-form display can also be centrally managed via MagicINFO, a content management platform that allows Metro to quickly create, upload and manage digital signages. This enables the team to push out promotional content more effectively, and from a virtual location, rather than manually updating individual signages.

In the coming months, shoppers will also be able to try out a connected Samsung experience with the introduction of Galaxy Watch and the Bespoke AirDresser at the space. With Galaxy Watch, shoppers can understand how they can potentially track and improve their sleep quality with the help of Samsung Health, along with a suitable bed and healthy habits. Shoppers can also use the Bespoke AirDresser to sanitise their outerwear before, during and after their time at the SLEEPLAB, which is also meant to mimic a bedroom environment.

_{^[1] Up to 30% energy savings specific to energy usage for Samsung displays}

Timothy Tan, Head of Integrated Business, Samsung Electronics Singapore and Jeffrey Hahn, President, Samsung Electronics Singapore at the Business Experience Studio

The studio houses built–for-business solutions from Samsung, including its professional display range, enterprise-ready Galaxy devices, as well as business solutions such as Samsung Knox, Samsung VXT and SmartThings Pro. It also features a wide variety of solutions, designed with various local solutions partners, for specific business and vertical use cases built on Samsung’s hardware and platforms.

“Business rules are being rewritten today as companies need to be agile to respond to a fast-moving market that is highly influenced by evolving market conditions and technology advancements. The Business Experience Studio aims to demonstrate and inspire our customers on how they can design and deploy purposeful solutions from Samsung within their organisations,” said Timothy Tan, Head of Integrated Business, Samsung Electronics Singapore.

Helping Singapore businesses ride the next wave of digitalisation

Today, more than nine in ten businesses in Singapore are operating with some level of digitalisation, but not all of them are unlocking optimal value from their technology investments.

The Business Experience Studio serves to demonstrate the breadth and depth of Samsung’s solutions for different verticals and business needs, and how it can unlock the value of a right technology partner for organisations.

Command and Control Centre features high-resolution commercial displays, integrated with Samsung’s VXT and SmartThings Pro solutions to help organisations achieve workflow optimisation and efficient energy management

The studio showcases an integrated deployment of Samsung hardware and solutions across ten different zones. It is powered by Samsung’s suite of business solutions, including Samsung Visual eXperience Transformation (VXT), SmartThings Pro, and Samsung Knox. Together, these proprietary business solutions from Samsung enable seamless integration and management of devices, solutions and services across enterprise environments. For example:

• Samsung Visual eXperience Transformation (VXT) is a cloud-based digital signage solution that enables seamless content creation and management across all Samsung displays.
• SmartThings Pro offers organisations a comprehensive platform to help in automation and monitoring through its intuitive dashboard facilitating effective device management, optimised for operations across residential, commercial, and public spaces such as schools. Visitors can monitor the status of smart connected devices with the studio including brand’s HVAC solutions, consumer and commercial displays.
• Cybersecurity is a business-critical issue that calls for integration across all functions and levels within an organisation. At Samsung, security is always top-of-mind, and never an afterthought. Samsung Knox is the brand’s commitment in delivering a security platform that works in real-time to protect and defend connected devices against evolving digital threats.

The studio also features the use of Samsung’s products for specific verticals and business scenarios:

• Creating immersive guest experiences with highly customisable commercial displays, including The Wall, digital and LED signages, and commercials TVs. For example, LED screens that can be configured into curved, L-shaped and for ceiling installation that are commonly seen in mixed-use developments, malls, and more.
• Custom solutions for hospitality and healthcare sectors, where Samsung display and mobile solutions can be personalised to enhance end-customer experience from point of stay to departure. Galaxy wearables are also introduced as step-down care solutions, to offer more holistic after-care experiences.
• Transforming retail with Samsung and partner solutions aimed at improving operational efficiencies and staff productivity, including Samsung Kiosk, Colour E-Paper EMDX, Knox Capture and other partner solutions.
• Improved frontline communication and workflow with Samsung Rugged devices that are built to withstand harsh outdoor environments with IP68 & MIL-STD-810H ratings. With push-to-talk (PTT) capabilities on these rugged devices, end-users can stay connected and continue their workflows without interruption operating in unpredictable environments
• Smart classrooms where educators can better engage learners using managed and interactive solutions via 5K UHD supersized displays, E-Boards, Galaxy Tablets and Knox suite of solutions. In addition, the team also conducts workshops for local educators and students to introduce generative AI skills, including Galaxy AI features, to equip customers with relevant AI know-how.
• Command and Control Centre setup, powered by Samsung’s business solutions and high-resolution business displays and the seamless video wall with narrow bezel measuring just 0.44 mm to enhance the overall productivity and decision-making abilities of backend teams.

The Business Experience Studio also showcases hardware solutions from Samsung designed to improve staff productivity and efficiencies, as well as to enhance overall guest experiences

Customers visiting the studio can also see a wide ecosystem of partner solutions in action, designed to demonstrate how Samsung’s solutions can be personalised and customised for specific business needs. For example, a “Tap on Glass” contactless payment solution on a Galaxy tablet  shows how the payment journey can be automated while eliminating the use of a separate POS or card terminals, hence improving operational efficiencies.

The Business Experience Studio will complement the efforts of Samsung Singapore’s Integrated Business Team, comprising over 20 sectoral leads, solution architects and consultants, who will work closely with customers to deliver innovative, relevant and practical solutions for their business operations.

A multi-disciplinary team with deep B2B, consumer and vertical experience, the group will work closely with public and private sector customers and partners to design and deploy Samsung and partner solutions aimed at transforming user and employee experiences, as well as improving overall efficiencies and business outputs. As a leading technology and OEM partner with a vast product portfolio, Samsung will offer end-to-end support to address customers’ evolving business needs with its innovative and sustainable product and partner ecosystem.

“The Integrated Business Team and Business Experience Studio will demonstrate to customers our innovative and openness approach. We want to be able to facilitate meaningful collaboration that will ultimately deliver impactful business outcomes,” added Mr Tan.

The Business Experience Studio is open for appointments via https://www.samsung.com/sg/business.

In addition, Samsung and partners will jointly facilitate workshops and curate a library of multimedia resources to support AI adoption and expand AI literacy for educators and users in the education space.

“The age of artificial intelligence has accelerated the demand for suitable technology to build relevant 21st-century skills, including AI and digital literacy. By partnering with like-minded organisations, we are well placed to offer AI-ready solutions for the education sector with our devices and our partners’ comprehensive offerings,” said Dennis Jang, President of Samsung Electronics Singapore. “The MoUs signed are proof of our commitment, and we will work closely with partners within the sector to further the delivery of relevant digital skills, made possible with Galaxy and Samsung Knox.”

(From left) Sam Lahdo, CEO, Ross Paraskevas, Founder, Harry Katsiabanis, Chief Investment Officer of TeachingTutor.ai;
Dennis Jang, President of Samsung Electronics Singapore; Loo Pei Fen, Managing Director of Challenger Technologies Limited; Ronnie Ng, Head of Mobile eXperience; Timothy Tan, Head of Enterprise Business and Government Business of Mobile eXperience, Samsung Electronics Singapore and Neo Zhizhong, CEO of Geniebook.

Samsung & Challenger: Accelerating Adoption of Mobile AI Devices in Education Sector

Ronnie Ng, Head of Mobile eXperience Samsung Electronics Singapore, and Loo Pei Fen, Managing Director of Challenger Technologies Limited at the MoU signing ceremony.

Samsung’s partnership with homegrown consumer electronics retailer Challenger will pave the way for both brands to offer solutions targeted at the education sector, including hardware and post-sales support. To elevate AI literacy in the education sector, both brands aim to engage up to 2,000 educators and users through workshops designed by Samsung.

With deep retail experience and a growing commercial arm, Challenger will work closely with Samsung to reach out to customers by showcasing how Galaxy devices, along with Samsung’s enterprise offerings, can be tailored for specific education use cases.  Both brands will lead the charge in creating safe learning environments by deploying and introduce guardrails for users and leveraging the defence-grade Samsung Knox security solutions.

Challenger will also conduct ‘Gen-AI for Educators’ introductory workshops to support AI adoption and elevate AI literacy. The workshops will also equip technical staff with the expertise on creating safe learning environments using Knox Platform to manage large device fleet in schools and implement usage guardrails in the classroom and after school hours.

“As a leading IT provider in Singapore, we are excited to work with Samsung to deliver technology tools and resources for the education sector, especially in addressing increased demand for AI tools in a secure and trusted environment. We are aligned in providing robust, quality and accessible education learning products and services to the next generation, and we believe that this partnership will allow us to tap of Samsung’s expertise to accelerate the uptake of mobile AI devices across various learning environments,” said Loo Pei Fen, Managing Director of Challenger Technologies Limited.

“Challenger has been a long-time partner of Samsung, and we are glad that we share a similar vision in empowering our next generation with 21^st century skills. By leveraging Challenger’s experience and network, we are confident that our respective strengths will enable us to achieve breakthrough in the education market, especially in advancing the adoption of our Galaxy devices,” said Dennis Jang, President of Samsung Electronics Singapore.

Samsung & Geniebook: Redefining Learning Experiences with AI

Ronnie Ng, Head of Mobile eXperience Samsung Electronics Singapore and Neo Zhizhong, CEO of Geniebook at the MoU signing ceremony.

Geniebook entered a partnership with Samsung to deliver AI-powered e-learning experiences on Galaxy tablets secured by Knox.

Users can look forward to a more intuitive and personalised learning experience with Geniebook on Galaxy tablets that seamlessly combines both on-device and cloud AI-powered capabilities – all accessible with just a touch or through the S Pen. They can also be assured of a more secure customised experience with access to parental controls and Knox features.

Geniebook is a powerful suite of online learning products comprising AI-personalised worksheets, live online classes, and teacher chats, complemented by physical tuition classes to help students learn smarter and do better. With over 220,000 users in the region, and as Singapore’s largest online learning platform for English, Mathematics, and Science (EMS) syllabi, Geniebook offers its users an optimised experience that is powerfully personalised and trusted.

“At Geniebook, we rely on technology to deliver personalised learning experiences for students. Education is personal, and in order to scale the customised approach, we turned to AI to help create a robust solution where both students and their parents can be on top of learning progress. Working with Samsung allows us to further enhance our students’ learning experience with Galaxy AI while also securing the experience through Samsung Knox, and we look forward to redefining the learning experience for our mobile-first students,” said Neo Zhizhong, CEO of Geniebook.

“Digitising learning is beyond adoption of tablets and smartphones. By working with Geniebook, users can now look forward to a holistic learning experience with our Galaxy devices, enhanced by best-in-class hardware performance, including leveraging our Galaxy AI and S Pen to unlock new learning scenarios. Parents and educators can also have better control on how children are using Geniebook for learning with the aid of manageability features, powered by Samsung Knox,” said Dennis Jang, President of Samsung Electronics Singapore.

Geniebook’s customised Galaxy devices will be made available to Singapore customers in November, starting with its Geniebook CAMPUS and AfterSkool subscribers. Visit geniebook.com for the latest updates.

Samsung & TeachingTutor.ai: Transforming Education with AI-Powered Learning Journey

Samsung is entering a partnership with TeachingTutor.ai, a personalised AI learning platform built on deep learning models. The Australia-based edtech startup aims to deliver high-quality, personalised learning curriculum for learners of all ages, and relies on AI to offer real-time insights on student performance, along with the ability to deliver custom learning journeys based on the learner’s usage of the platform.

“Many AI services today require active network connectivity, but this may be a challenge in educational institutions where cost and infrastructure may be a challenge. Hence, our partnership with Samsung is a breakthrough for AI learning platforms as the Galaxy device architecture will allow for TeachingTutor.ai platform to perform, even when the device is not connected online. This will allow learners to enjoy learning without worries,” said Harry Katsiabanis, Chief Investment Officer of TeachingTutor.ai.

“TeachingTutor.ai’s innovative AI learning platform will unlock more opportunities for learning across all ages, and we are pleased to be working with the company to deliver innovative learning experiences with our AI-ready Galaxy devices. This will allow users to learn anywhere, anytime, and without network constraints,” said Dennis Jang, President of Samsung Electronics Singapore.

Samsung for Education

As Singapore and other markets rely more on technology to enhance teaching and learning, Samsung is also committed in providing customers in the education sectors the right solutions for learning. This spans across Samsung’s digital devices, Galaxy AI, and security offerings.

• Samsung recently announced the Galaxy Tab S10 Series, Samsung’s first AI-ready tablet, which offers features that allow users to enhance their learning experience with features such as the Galaxy S Pen and the Galaxy AI Key on the Book Cover Keyboard for written prompts, allowing users to switch between Samsung’s Bixby and Google’s Gemini.

• Samsung announced Galaxy AI in early 2024, which brings everyday AI tools to its latest range of Galaxy devices. Features such as Notes Assist, Photo Assist and Interpreter have empowered Galaxy users to be more productive and creative for more seamless learning experiences. For example, students can lean on Note Assist to organise and summarise study notes, helping them to study smart, not hard.

• Samsung Knox platform offers government-grade security, along with full device management and deployment capabilities for students and staffs from schools, private learning centres and other education organisations. IT teams are now able to oversee students’ data usage and manage large fleet of Galaxy devices with ease and efficiency.

Please visit the Samsung for Education website for more details.

The challenges in this ever-changing world have led to an accelerated demand for digital transformation in recent years. Now more than ever, there is a strong need to adapt to and evolve alongside multiple waves of disruption.

In fact, many business leaders whom I have spoken to said that the volatile business climate has not reduced the appetite for organisations to transform. On the contrary, businesses are finding greater urgency for change across a broad spectrum of activities, from redefining their service offerings to uplifting customer experiences.

Samsung Kiosks integrated into KFC Philippines’ restaurants

Another example is KFC Philippines, a quick service restaurant serving its secret recipe fried chicken at close to 400 stores nationwide. In 2017, its digital transformation journey first started with the integration of more than 1,000 Samsung large-format displays pre-installed with the MagicINFO platform, for digital menu boards across all stores. This helped KFC improve customer experiences by catering more visually appealing images, whilst ensuring their operations teams could continually update their menu board and promotions effectively and efficiently.

In 2022, KFC accelerated its digital transformation journey by integrating Samsung KM24A kiosks in restaurants and OM55B outdoor displays in drive-thru stores. By the end of 2024, 800 kiosks and over 150 OMB55B outdoor displays will also be deployed to minimise queues and increase order accuracy, and further elevate customer experiences.

A New Era of Innovation

The successful deployment story of KFC Philippines is a reminder of the risk-taking and innovation that are needed in today’s dynamic and competitive marketplace, whether in the F&B, retail, hospitality, or other sectors.

Staying ahead of the curve with our customers and partners means:

• Having the urgency to take digital transformation to another level: With dynamic market conditions, agility is needed more than ever, with technology providing the crucial breakthrough in unlocking new value. As KFC discovered, digital technologies could radically open opportunities not possible before, enabling further growth.
• Meeting the need for integrated solutions: While point solutions are attractive short-term options, larger and more complex challenges such as meeting sustainability goals require a more strategic and integrated approach. Similarly, to meet big market opportunities, such as winning over customers in the Gen Z and Gen M demographics, businesses have to redefine and transform their processes in a holistic rather than piecemeal fashion.
• Not compromising on sustainability and security: Sustainability is now central to everything businesses do, from procuring to using energy efficiently and finally recycling their products from customers, post-purchase. Similarly, security has to be integrated into all parts of a digital business, ensuring that best practices are incorporated seamlessly to minimise risks while undergoing rapid digitalisation at scale.

These sentiments were also shared amongst participants at the Samsung Display Tech Summit 2023, which was awarded Bronze for the “Best Brand Experience – B2B” event, at the prestigious Campaign Asia Pacific’s Event Marketing Awards 2024.

Held in October last year, the Summit was an immersive 2-day program in Seoul, South Korea, attended by enterprise customers and partners across the Southeast Asia and Oceania (SEAO) region. Here, we shared our technology vision while showcasing our latest display, IT and industrial solutions and services to help enterprises become more agile and competitive in the fast-evolving digital world.

An Integrated Approach to Big Challenges

With these same priorities in mind, Samsung is ready to help enterprise customers overcome their challenges and meet business goals with an entire ecosystem of products, services, and partners.

Through Samsung’s unifying offering for integrated IT and devices solutions and services, it is our company’s vision to help businesses in this region push the boundaries of what they can do and to enable the next dimension of digital transformation for organisations. The key here is seamlessly integrating end-to-end offerings in devices, services, and solutions to connect people and enable them to be more productive. In each area, Samsung is bringing its market leading expertise in technology and solutions.

Samsung has a wide range of devices such as the well-loved Galaxy series smartphones and devices that with industry-leading security innovations like Samsung Knox Matrix, infrastructure offerings from system air-conditioners to mobile networks as well as strong leadership positioning in display technologies. For the past 14 consecutive years, we have been an industry leader in the global signage market^[1] by pushing innovation in LED and Micro LED technologies and also, developing a product strategy with a focus on sustainability that was recently recognised by System Contractor News, a leading audio and visual publication, through the Installation Product Awards for Most Innovative Sustainable Product Strategy in June 2023.

Combined with its solutions for device, display, content and smart building management, and enterprise grade Knox security services, Samsung can provide a holistic portfolio of seamlessly integrated offerings such as eco-conscious innovations showcased at CES 2024, to create the modern digital enterprise founded on commitments to security and sustainability.

Such an integrated approach would benefit, for example, an organisation that wants to create a new company-wise workspace and is considering various options to not just optimise spaces but also enable new hybrid work experiences. A prime case study is the Jeju Dream Tower, where Samsung has provided smart signage for lobbies and rooms, TVs for all hotel rooms, central air-conditioning solutions, room management and mobile device systems.

Click here to see how Samsung has transform customer experiences at the iconic Jeju Dream Tower

For Every Business Need

Technology is crucial but only one part of the answer. To ensure that the various pieces of the puzzle come together to produce the desired results, Samsung works with trusted and experienced partners to transform products and services into end-to-end solutions.

Each industry is different and so are the needs. This is why Samsung also provides an array of solutions, products and services specifically designed for various verticals, ensuring that they are tailored to deliver results desired in each industry.

^[1] Samsung Electronics achieved a 31.1% share of sales in the commercial display market in 2022, according to market researcher Omdia, ranking first. With this, Samsung Electronics proves that it is the strongest player in the commercial display market, and maintained the No. 1 position for 14 consecutive years from 2009 to 2022.” (Note: Consumer TVs, along with Commercial Lite and Hospitality TVs used for signage are excluded.)

Samsung Singapore: Trusted Partner for the Ministry of Home Affairs and a Key Player in the Country’s Homeland Security Ecosystem

Samsung was invited by HTX (Home Team Science & Technology Agency) to join the Singapore Pavilion for the recent Milipol Asia-Pacific and TechX Summit 2024. This event, Asia Pacific’s largest in Homeland Security and Safety, is co-supported by Singapore’s Ministry of Home Affairs (MHA) and France’s Ministry of the Interior.

MHA and its counterpart in France share a critical mission: safeguarding the well-being of their citizens. Both oversee crucial public sector entities like police, immigration, prisons, and civil defense agencies, encompassing disaster relief, firefighting, and emergency services. Samsung plays a vital role as a trusted partner for MHA, equipping these first responders with the latest innovations and bespoke equipment to enhance their efficiency and ensure citizen safety.

A Glimpse into the Future of Security

At Milipol, Samsung highlighted a range of cutting-edge solutions designed to empower defence forces and strengthen national security. These include off-grid communications, tactical radios, and intelligent drones—all designed to empower frontline defence teams. Our tactical field operations ecosystem holistically showcased Samsung’s collaboration with a wide array of global partners – such as Airbus, GoX Labs, goTenna, Plugnix Connect, Privoro, and others – and the innovations co-created with them. Our display highlighted the vast possibilities Samsung offered as a defense partner and allowed visitors to envision different deployment setups to meet unique national security needs.

The booth attracted a range of high-profile visitors, including Muhammad Faishal Ibrahim, Minister of State for Home Affairs and National Development and Aubeck Kam Tse Tsuen, Permanent Secretary (Home Affairs Development) at the Ministry of Home Affairs, and Chairman of HTX, along with representatives from law enforcement and defence agencies across the region.

Solutions Architect, Hendra Wiratno, sharing about our Trusted Field Ops Ecosystem with Muhammad Faishal Ibrahim, Minister of State for Home Affairs and National Development.

Clockwise from left: Integration of Samsung Rugged Device on military gear, the Android Team Awareness Kit (ATAK) featured on a Samsung Galaxy S23 Tactical Edition smartphone, Airbus for PTT, and Skydio Drone with Samsung Ecosystem.

Airbus teamed up with Samsung for Agent, a next-gen collaboration solution for frontline responders, offering reliable access to critical communications services like data, video, and location services

Domo Tactical Communication (DTC) and Samsung Rugged Series, which features a handheld Special Role Radio along with our Rugged Device acting as low-latency camera for frontliners.

Samsung Knox security is built into our devices from the chip up, giving users superior data protection and encryption. This is why our devices are trusted by government agencies for classified and mission-critical operations.

We also showcased our Samsung Knox Suite, which allows government agencies to monitor, manage, and optimise their device fleet. We are further exploring AI’s potential to enhance the Knox Asset Intelligence dashboard by enabling custom visualisations through natural language prompts.

Visitors witnessed firsthand how Samsung is helping organisations to secure, manage, and deploy mission-critical devices while safeguarding sensitive information from a centralised location.
Samsung Knox Suite can be readily configured and deployed across any digital environment, including public, on-premise, hybrid and government on commercial cloud.
On showcase: COMMAND, a Unified Command, Control, and Communications platform for seamless incident and emergency management, allows commanders to set up workflows and assign tasks in real-time.	Samsung also works closely with partners to deliver advanced endpoint security solutions that address our customers’ most pressing cybersecurity concerns.

Strategic Alliance to Advance Public and Online Safety in Singapore

Samsung Singapore signed a Memorandum of Understanding (MOU) with HTX, a group under the Ministry of Home Affairs Singapore to develop science and technology capabilities for the Home Team which includes the local police, civil defence, prisons and immigration & checkpoint operations.

Samsung Singapore President Dennis Jang and Chief Executive of HTX Chan Tsan formalising our partnership and solidifying our commitment to advance public and online safety.

The partnership will focus on three critical fronts – (1) Supporting Frontline Operations, (2) Developing Next-Generation Mobile and Wearable Devices and (3) Enhance Cyber Vigilance. It aims to pave the way for collaborative, co-development initiatives that address the evolving technological needs of the various Home Team agencies.

“We are honoured to partner with HTX, one of the world’s foremost science and technology agencies in homeland security. This collaboration underscores our shared vision of driving innovation to elevate efficacy and create a better future. With the introduction of Galaxy AI in our Galaxy S24 earlier this year, we witnessed firsthand the transformative impact of innovation on workplace productivity and effectiveness. By combining our capabilities with HTX’s expertise, we are confident in empowering Singapore’s law enforcement agencies with future-ready tools to effectively tackle the dynamic challenges of our changing world,” highlighted Dennis Jang, President of Samsung Electronics Singapore.

Also on showcase was Samsung Singapore’s smart wearable deployment with SCDF, one of the agencies under Home Team, where Galaxy smartwatches have been deployed to monitor and track firefighters’ safety and health when they are in operation.

The MOU is significant to both Samsung and HTX as it signifies both parties’ commitment to further advancing defence and security infrastructure through innovative use of technology. The announcement also resonated strongly across the region, as more than 170 stories were tracked in regional, defence and security trade media and technology titles.

With foldable smartphone shipments expected to reach 16 million units worldwide^[2] – an increase of 73% year on year – the form factor is rapidly becoming mainstream, and shipments are expected to grow to 26 million units in 2023. The ease of multitasking on a large screen, and the powerful app optimizations for foldable devices, are helping drive adoption among enterprise users.

Benefits of Foldables for Enterprise Users

As companies shift towards work-from-anywhere policies, they are looking to technology for new ways to maximize productivity. Foldables have particularly attracted the financial services industry, where 74%^[3] of a sample group of financial advisors say staying connected via mobile apps is important or critical.

“Galaxy foldable smartphones were created to open up opportunities for new ways to work and explore creativity,” said KC Choi, EVP and Head of Global Mobile B2B Team, MX Business at Samsung Electronics. “This rapid growth in investment demonstrates our enterprise customers’ need for meaningful innovations to enhance workforce productivity.”

The Galaxy Z Fold4 – Samsung’s fourth-generation foldable smartphone – is a multi-tasking powerhouse ideal for business use. Despite its pocket-friendly dimensions, it offers a large, tablet-sized screen, making it easier to get things done compared to traditional smartphone screens.

The Galaxy Z Fold4’s expansive screen offers a larger working area, well suited to make the most of features from desktop computers. The perfect tool for juggling multiple tasks and pairs of apps, the PC-like Taskbar enables users to manage, launch and switch between apps, all without interrupting work.

The huge screen space is also a natural fit for working with Multi Windows. The Galaxy Z Fold4 can open up to three apps at once, including two of the same app for side-by-side comparisons. For example, users can respond to Gmail while viewing two Chrome browser tabs, just like working at a desk with multiple screens.

The Galaxy Z Fold4 also adapts to workflow needs. Flex Mode not only provides a hands-free experience for major video conferencing tools, it can now support dedicated e-signature or note-taking on partner apps using S Pen.

Powerful Partnerships That Enhance the Experience of Foldable Devices

These experiences have been popular across many sectors of businesses and industries. In the current market, competition is fierce, especially in the financial services sector. Professionals need the best tools to help them maintain consistency and routine, even while working remotely.

Their devices must support complex workflows, including alerts, research, charts and portfolios, and give them the power and productivity advantage they need to stay competitive. Working with industry-leading partners, Samsung has enhanced Galaxy Z Fold4’s utility in unique ways, leading to wider adoption of foldables for enterprise use.

According to a recent survey, the Bloomberg Professional app^[4] is the most used financial services app by investment professionals, such as traders, analysts and portfolio managers.^[5] It takes advantage of the Galaxy Z Fold’s unique form factor enable financial professionals to access Bloomberg’s market data, analytics, news, and communications on the go in a more intuitive and immersive way, while preserving the user experience and functionality with which they are familiar. On Samsung Galaxy Z Fold4, the Bloomberg Professional app’s adaptive layout provides for easy continuity and multitasking on the go. Users can effortlessly switch from the cover screen, ideal for quick Instant Bloomberg (IB) conversations, to the large screen that makes it easier to read news stories, monitoring real-time market data, browse portfolios or perform chart analysis. This allows financial professionals to do familiar work in an enhanced way on their foldable device.

DocuSign,^[6] which offers the world’s leading e-signature solution and is used by 24 of the top 25 Fortune 500 Financial companies^[7] has also been optimized for Andriod 12L. The Galaxy Z Fold4’s large screen takes the hassle out of signing agreements on the go. Users can quickly drag and drop email attachments from multi-view mode directly into DocuSign eSignature, seal deals quickly on the go with Samsung’s S Pen and the dedicated Flex Mode signature.

And, for the financial professionals constantly in and out of the office, DocuSign created a PC-Like experience using Samsung DeX mode. Simply connect the device to a monitor and thanks to DocuSign’s high-resolution support and adaptive design approach, professionals receive the same grade experience for any screen size or orientation.

Samsung also collaborated with IBM^[8] to address challenges faced by financial professionals helping clients work from anywhere. IBM iX, the experience design partner within IBM Consulting, worked with a leading financial institution to develop the new tool, helping wealth advisors quickly access and manage market and portfolio information. The integration of Samsung DeX and S Pen enables users to interact with data, drag and drop files between apps, translate handwriting to text and even capture digital signatures in a full desktop-like environment on their foldable device. Samsung’s philosophy of openness also enabled the incorporation of other popular applications for video conferencing, client contacts, email and schedules within a multi-app interface.

Samsung is committed to working with industry-leading partners to create new mobile experiences, and collaborating more closely in coming months to take advantage of ground-breaking technologies like foldable smartphones.

[1] According to internal data. Figures comparing period from January to October 2022, to January to October 2021.

[2] Source: Counterpoint Research https://www.counterpointresearch.com/foldable-smartphone-shipments-2022/

[3] Source: Coalition Greenwich, “The Modernization of Mobile Apps: Financial Markets Professionals Seek Continuity of Experience.” October 2022.

[4] Bloomberg Professional requires separate app installation and a Bloomberg Terminal subscription for use. Availability may vary by market and model.

[5] Source: Coalition Greenwich, “The Modernization of Mobile Apps: Financial Markets Professionals Seek Continuity of Experience.” October 2022.

[6] DocuSign requires separate app installation for use. Availability may vary by market and model.

[7] Source: DocuSign, “About DocuSign” https://www.docusign.com/company

[8] IBM’s apps and services may require separate app installation for use. Availability may vary by market and model.