Hot and humid nights can make it difficult to fall asleep, and even harder to stay comfortable through the night. Understandably, disrupted sleep caused by heat and humidity is one of the biggest reasons people invest in or upgrade their air conditioners. In a recent Samsung survey^[1], 80% of respondents cite heat- or humidity-disrupted sleep as a key driver behind their purchasing of cooling solutions.

Samsung’s answer is the Bespoke AI WindFree air conditioner, which provide WindFree cooling – a comfortable, draft-free cooling, without any uncomfortable blasts of cold air. Combined with ‘WindFree Wearable Good Sleep’ mode and the connected Galaxy ecosystem like your Galaxy Watch or Galaxy Ring^[2] through Samsung SmartThings, the air conditioner can respond to your needs automatically, helping create a more comfortable environment throughout the night.

‘WindFree Wearable Good Sleep’ Mode: Cooling That Works While You Sleep

Fall asleep, and your Samsung air conditioner already knows. Pair your Galaxy Watch or Galaxy Ring to the Bespoke AI WindFree Air Conditioner, and the mode automatically switches on by itself — without the need for remotes or fumbling in the dark.

When your connected Galaxy wearables detect you are asleep, the ‘WindFree Wearable Good Sleep’ mode turns on WindFree cooling and adjusts the cooling performance to suit your sleep patterns for an ideal sleeping environment.

Designed to support a more comfortable night’s sleep, the air conditioner automatically adjusts the room temperature in response to different stages of the sleep cycle. This is because the most comfortable temperature may vary throughout the night.

Throughout the night, the air conditioner makes approximately three temperature adjustments: cooling quickly as you fall asleep, maintaining a comfortable environment during deeper sleep, and gradually increasing the temperature as you wake. This helps create a more comfortable sleep environment, particularly during warm nights where maintaining the right temperature all night can be challenging.

Set Up ‘Good Sleep’ Mode In A Few Steps

1. Download the SmartThings app on your Galaxy Watch or Galaxy Ring and ensure your Bespoke AI WindFree air conditioner and wearable device are connected to the same Wi-Fi network.
2. In the SmartThings app, go to Modes and Routines > Sleep, and activate the settings available for your air conditioner and Galaxy wearable.
3. Choose what happens when ‘WindFree Wearable Good Sleep’ mode starts and ends – for instance, turning on WindFree Cooling and setting your target temperature.
4. Wear your Galaxy Watch or Galaxy Ring to bed. Once it detects you’ve fallen asleep, your air conditioner will ensure the room temperature stays optimal for your sleep.

Additionally, your Galaxy Watch or Galaxy Ring can also monitor your sleep patterns and provide insights into how well you’re sleeping, helping you better understand your nightly routine.

For more information on the 2026 Bespoke AI WindFree air conditioner and how it pairs with

your Galaxy ecosystem, visit https://www.samsung.com/sg/offer/air-conditioners/

_{^[1]  The Samsung Consumer Insights survey included 1,233 respondents from four markets including Indonesia, Thailand, Philippines and Vietnam.}

_{^[2] It can be used when linking a Samsung smartphone with Samsung software One UI version 4.0 or later and a wearable device that supports Wear OS: Galaxy Watch 4 or later, Fit 3 or later, Galaxy Ring. You must download the Samsung SmartThings App on the wearable device and connect the air conditioner to your home Wi-Fi. You can set it in the Samsung Watch App’s ‘Sleep well with smart devices’ or Settings > Mode and routine > Sleep menu, and you must wear the device while sleeping. SmartThings is optimized for Samsung smartphones and Galaxy Watches, and some functions may be limited when used on smartphones and watches from other manufacturers.}

Bespoke AI Washer Dryer EcoBubble 21kg + 11kg (WD90F21BCSSP) is now available in Singapore 

Samsung Electronics announced the launch of its new Bespoke AI Laundry Combo units^[1], designed to meet growing consumer demand for appliances that can reduce everyday effort, help manage energy consumption and integrate seamlessly into connected homes.^[2] Combining enhanced AI features, an intuitive Smart Screen experience and SmartThings-enabled^[3] energy management, the lineup helps users manage laundry more conveniently and efficiently.

The new Bespoke AI Laundry Combo will be available in two models: the WD90F21BCSSP 21kg +11kg washer dryer, and the WD90H11C4WSP 11kg +7kg version. It is also the first white Bespoke AI Laundry Combo unit that is equipped with AI Home.

“Singaporeans lead very busy lives, and we want to help homeowners ease their burden of chores with AI. This is why we continue to expand the role of AI across our range of products,” said Gavin Yeong, Head of Digital Appliances (DA), Samsung Electronics Singapore. “The Bespoke AI Laundry Combo is designed to help take the guesswork out of laundry. With AI Wash+ and SmartThings, homeowners can truly experience how AI can help make daily chores efficient, but also better manage energy usage.”

Enhanced AI Features Deliver Intelligent Fabric Care

The Bespoke AI Laundry Combo units are equipped with Samsung’s latest AI-enhanced laundry cycles, designed to optimise performance across a wider range of fabric types, smaller loads, and laundry conditions.

AI Wash+ features enhanced fabric recognition capabilities to include Outdoor and Denim fabrics, in addition to the previously supported fabric types.^[4] Using multiple sensors, the system detects the weight and five different fabric types, automatically dispenses an appropriate amount of water and detergent, then continuously monitors soil levels during the wash cycle. If needed, it can adjust detergent usage and washing time to help deliver thorough yet efficient cleaning performance.

In addition, the Flex Auto Dispense gives users greater flexibility by supporting two detergents or increased detergent capacity. It can hold up enough detergent and fabric softener for up to 12 loads, or up to 30 loads for only detergent.

Smart Screen and Voice Control Simplify Everyday Laundry

The Bespoke AI Washer Dryer Combo 11kg + 7kg (WD90H11C4WSP) comes in white, a first for Bespoke AI Laundry Combo range that carries an AI Home Smart Screen

The new Bespoke AI Washer Dryer enhances everyday convenience with AI Home Smart Screen,^[5] a 7-inch LCD that serves as an intuitive control centre for laundry. The display provides easy access to functions and settings through touchscreen controls, while also personalising the user experience by remembering usage habits, suggesting cycles^[6] and delivering timely information. After each cycle, users can access laundry reports through the SmartThings app,^[7] including insights into energy and water consumption.

The lineup also features Samsung’s upgraded Bixby^[8] voice assistant, which enables users to manage laundry more easily through natural voice interactions. For example, users can ask Bixby to start a preferred cycle, add extra rinsing, check remaining wash time or explain information shown on the screen without touching the controls. Bixby can also provide spoken feedback on information displayed on the screen, making laundry management more accessible and intuitive.

Connected Experiences Support Smarter Energy Management

Through SmartThings, which is accessible via AI Home, or on selected smartphones or tablets, users can access a range of connected features designed to enhance convenience and support more efficient energy management.

As household energy costs remain a key concern for consumers, the new Bespoke AI Laundry supports AI Energy Mode^[9] in SmartThings Energy, which helps users monitor daily, weekly and monthly energy consumption while also providing estimated electricity costs. When compatible cycles are selected,^[10] AI Energy Mode can reduce energy use by up to 60% by applying AI Ecobubble technology^[11] to wash at lower temperatures and extending cycle time as needed.^[12]

Availability

The new Bespoke AI Launch Combo will be available in two models:

• Bespoke AI Washer Dryer EcoBubble 21kg + 11kg (WD90F21BCSSP) is now available at select retailers with a recommended retail price of $3,299.
• Bespoke AI Washer Dryer Combo 11kg + 7kg (WD90H11C4WSP), which will be launching in early October at a recommended retail price of RRP of $2,149.

_{^[1] Includes WD90F21BCSSP and WD90H11C4WSP}

_{^[2] Interconnected features are available on compatible Samsung Bespoke models via SmartThings app only. Feature availability varies by model.}

_{^[3] Must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.}

_{^[4] Fabric sensing uses an AI algorithm to sense 5 fabric types (Cotton, Delicates, Towels, Denim, Outdoor) for loads up to 2kg. A turbidity sensor operates for all weights. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together.}

_{^[5] Smart Screen refers to the 7’’ LCD screen on the product. Certain functions accessible through the Smart Screen utilize AI-based algorithms, which be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information. You will need a Samsung account to access the Smart Screen, which offers a network-based service that includes apps and our other smart features available through your device.}

_{^[6] Messages with cycle suggestions are displayed on the SmartThings app.}

_{^[7] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.}

_{^[8] Bixby is Samsung’s voice recognition assistant. Service availability may vary by country, carrier, language, device model, or OS version. A Samsung account and Wi-Fi connection are required.}

_{^[9] Must be activated via SmartThings Energy available on Android and iOS devices. A Samsung account and Wi-Fi connection are required.}

_{^[10] AI Energy Mode is available for selected cycles only.}

_{^[11] Based on testing by KATRI using a KS C IEC 60456 for the WD25DB8995BZ. AI Wash Default with AI Energy Mode compared to AI Wash Default without AI Energy Mode. Results may vary depending on the actual usage conditions.}

_{^[12] Based on internal testing on the WW11BB944AGB model in normal usage conditions. Energy savings of up to 70% achieved by washing at lower temperatures with Ecobubble compared to default settings. Results may vary depending on clothes and environment.}

But what keeps consumers satisfied years after a purchase is something else: confidence that the appliance will continue to perform day after day, year after year.

Samsung Electronics’ recent global consumer survey suggests exactly that. When asked to rank the factors they consider most important when purchasing home appliances, respondents placed durability second only to product price. Nearly half (48%) identified long-term durability as a top consideration, and 36% said its importance has increased compared with three years ago.^[1]

The message is clear: consumers are thinking far beyond the moment of purchase. They are looking for products they can rely on over the long run.

That is why Samsung appliances are designed to perform in harmony, not perform in isolation. Reliability depends not only on durable hardware, but also on the support that helps each appliance perform at its best over time.

Like a well-rehearsed choir, key elements work together behind the scenes to help Samsung appliances stay dependable throughout their lifespan. These include long-term software support, proactive care, and durable core components.

Keep Performance in Tune: Up to Seven Years of Software Updates

Even the best hardware can benefit from staying up to date.

Samsung provides up to seven years of software updates^[2] for supported home appliances through over-the-network (OTN) updates. These updates help keep appliances current with the latest software improvements or bug fixes after they have been installed in the home.

The result is an experience that continues to improve over time. Appliances can gain new features and services upon availability without requiring users to replace the product itself.

Just as a familiar song can sound fresh with a new arrangement, Samsung appliances can continue delivering new experiences throughout their lifecycle.

Listen Before Problems Become Louder: Remote Management Through SmartThings

Every great performance need someone paying attention behind the curtain.

Samsung’s Home Appliance Remote Management (HRM)^[3] service helps provide proactive care by monitoring SmartThings-connected appliance status with customer consent.^[4]  When activated, appliances can send diagnostic information that helps identify potential issues before they become larger concerns.

When service is needed, the same data is used to offer fast and efficient assistance, helping users get back to their daily routines sooner.

SmartThings also help homeowners easily monitor and control appliances, create personalised routines and better manage energy consumption over time.

Rather than waiting for something to go wrong, Samsung appliances with SmartThings work quietly in the background to help keep everything running smoothly.

Never Miss a Beat: Durable Components

Of course, reliability starts with the parts that do the heavy lifting every day.

Key Samsung appliances, including refrigerators and washing machines, feature AI Inverter technology in critical components such as compressors and motors. Drawing on Samsung’s five decades of engineering expertise, these components intelligently adjust their operation according to usage conditions.

By continuously adapting to real-world usage, these components help improve efficiency, reduce wear and support long-lasting performance.

It’s a bit like a skilled choir knowing exactly when to raise or lower its voice – delivering the right performance at the right moment, without missing a beat.

Achieve Home Appliance Harmony: Reliability That Lasts

People may not see software updates working in the background. They may not notice diagnostic data that informs a service visit. And few will ever watch an inverter motor adjusting itself in real time.

But what they do appreciate is when the appliances they depend on simply keep doing their job.

Reliability may not be the loudest feature to shout about. But it is often the one people remember the longest and appreciate the most.

And that’s another reason why Samsung appliances continue to earn and maintain trust in homes around the world.

You can also learn more about how Samsung Bespoke AI appliances help households better prepare for warmer, drier weather here.

_{^[1] Based on Samsung’s DA Global Usage & Attitude survey conducted in July 2025 across seven countries (USA, Brazil, Germany, France, Italy, India, Thailand)}

_{^[2] Wi-Fi-enabled Samsung home appliances will be eligible for software updates for up to seven years after launching, starting from models launched in 2024. Software updates are provided for up to 7 years from each appliance project’s initial launch, regardless of the local launch date. These are provided to appliances excluding cases where hardware limitations, such as memory or chip performance, may restrict the updates.}

_{^[3] HRM is supported on SmartThings-enabled models released after 2019. Must download the SmartThings app available on Android and iOS devices. Wi-Fi connection and Samsung account are required.}

_{^[4] Includes both fault and non-fault diagnosis. The fault diagnosis is based on an error code on the product while the non-fault diagnosis is a perceived defect that occurs as a usability issue without generating an error code. Certain issues can be detected by AI based on the operational data, regardless of whether it generates an error code or not.}

Air conditioners have become an essential part of daily life during the hottest months of the year, but staying cool can also raise concerns about energy efficiency.

Fortunately, staying comfortable during the summer doesn’t have to mean using more energy. From everyday habits and advanced cooling technologies to simple maintenance practices, there are several ways to reduce unnecessary energy use while maintaining a pleasant indoor environment.

Small Changes, Smarter Cooling

Small changes in everyday habits can make a meaningful difference in summer energy use.

Simple actions such as keeping doors and windows closed can help prevent cool air from escaping. Using curtains or blinds to block direct sunlight can also limit heat entering your home, making it easier to create a comfortable indoor temperature. In addition, using a fan alongside an air conditioner can improve air circulation and help you feel cooler without lowering the temperature setting.

If you are using Samsung’s Bespoke AI WindFree^TM Free Air Conditioner,^[1] consider switching to WindFree Cooling mode. This mode offers another way to maintain comfort more efficiently by gently dispersing cool air through 23,000 micro air holes to deliver comfortable cooling without direct cold drafts. By minimising compressor speed, keeping the indoor airflow blades closed and operating the fan motor at its lowest RPM, the system maintains cooling performance while using less energy. This efficient operation allows WindFree mode to reduce energy consumption by up to 77%^[2] compared to Fast Cooling mode.

Don’t Forget the Filter

Even the most advanced air conditioner may perform more efficiently when properly maintained.

Over time, dust and debris can accumulate on the filter, restricting airflow and forcing the system to work harder to achieve the same cooling performance. This additional load can lead to higher energy consumption during operation.

To help maintain optimal performance, filter cleaning is generally recommended once every two weeks during periods of frequent use.^[3]

Image for reference only. Please refer to our website for more details.

Cleaning the filter is simple:

• Turn off the air conditioner.
• Remove the filter from the top of the air conditioner unit
• Remove dust using a vacuum cleaner or soft brush.
• Rinse the filter with running water if necessary.
• Allow the filter to dry completely before reinstalling it.
• Reattach the filter to the air conditioner unit

Regular filter maintenance helps maintain airflow, support efficient operation and avoid unnecessary energy consumption over time.

Smarter Energy Management for a More Efficient Summer

Small changes can make a difference, but smarter technologies can help take energy management one step further.

If you are using Samsung’s Bespoke AI WindFree^TM Air Conditioner, SmartThings Energy^[4] provides real-time visibility into energy consumption and usage patterns through the SmartThings app on your smartphone. With AI Energy Mode, the air conditioner can automatically optimise performance based on operating conditions and cooling needs, helping reduce energy consumption by up to 28%^[5] while also enjoying savings up to $1,900^[6] in 5 years.

By combining thoughtful daily habits with smarter cooling technologies, you can stay comfortable during the summer without compromising energy efficiency.

_{^[1] Availability and functions may vary by model, region, and country. Applicable model: AR80H*********, AR70H*********, AR60H*********.}

_{^[2] Based on internal testing on the AR70H12CAAW/EU model in accordance with Samsung protocols. Results provided to and interpreted by Intertek, comparing the power consumption of Fast Cooling mode vs. WindFree Cooling mode. Results may vary depending on the actual usage conditions.}

_{^[3] Filter cleaning frequency may vary depending on usage patterns, operating conditions and the indoor environment.}

_{^[4] Available on Android and iOS devices. Wi-Fi connection and Samsung account are required.}

_{^[5] 4Based on internal testing on AJ018DBAPKF/SP and AJ045DCJ2KF/SP models, comparing AI Energy Mode vs AI Auto Mode. Requires SmartThings App and Samsung account login require. Actual savings may vary by usage patterns and environment}

_{^[6] Value estimated on a five-year basis and based on a combination of System 4 units (9k + 9k + 12k + 24k). AI energy-saving calculator only provides estimated values for guidance only. For accurate and precise estimates, we recommend consulting with your utility provider or a qualified energy professional. Actual energy bills may vary depending on various factors, including, but not limited to, product model, and usage condition and patterns.}

• El Niño is expected to bring hotter, drier weather to Singapore, requiring households to prepare for warmer, hazier days and potentially higher utility bills from increased appliance use
• Samsung’s Bespoke AI home appliances can help families manage everyday comfort more intelligently, from cooling and air purification to food storage and laundry care
• SmartThings allow homeowners to automate appliances, monitor energy consumption and manage electricity costs more efficiently as weather conditions fluctuates

The Meteorological Service Singapore has highlighted that El Niño conditions are expected in the coming weeks, bringing warmer, drier weather and an increased likelihood of haze across Singapore and the surrounding region.

Warmer weather can change how Singapore households use their home appliances. Air conditioners may run longer, groceries and drinks need reliable cooling, and laundry routines may increase when haze or humidity makes outdoor drying less practical.

While the weather is beyond anyone’s control, a smarter home can help make the season easier to manage. Samsung’s Bespoke AI-powered home appliances are designed to support everyday comfort, convenience and energy efficiency through intelligent features and SmartThings connectivity.

1. Stay comfortably cool through hotter days

On hotter days, quick cooling matters — especially after a commute or time outdoors. The Samsung’s Bespoke AI Windfree^TM Air Conditioner is designed to keep homes cool and comfortable, even during periods of extreme heat.

First, the air conditioner can cool a room from corner to corner 43% faster via Fast Cooling Mode^[1], providing near instant relief when you return home after being out in the sun.

The design of Bespoke AI WindfreeTM Air Conditioner offers homes a comfortably cool experience

Through SmartThings^[2] via your smartphone^[3], Welcome Cooling intelligently prepares your home before you arrive by letting you switch on the air conditioner remotely and automatically adjusting it to your preferred temperature, ensuring you step into a comfortably cool space the moment you walk through the door.

Even if you are staying in, indoor temperatures can fluctuate throughout the day. To help keep room temperatures constant and comfortable, AI Auto Cooling^[4] can switch to the most suitable mode to maintain a consistently comfortable indoor condition.

4-in-1 Filter in the Bespoke AI WindfreeTM Air Conditioner offers up to 99% defence against environmental irritants

For households looking to stay comfortable during haze periods, the Bespoke AI WindFree Air Conditioner has a 4-in-1 Filter that helps collect PM2.5 dust and fine particles while circulating cleaner air indoors. This allows you to enjoy a fresher, more comfortable living environment without relying on opening windows when outdoor air quality is poor, providing added reassurance for them.

However, as air conditioners may run for longer hours during the El Niño season, homeowners may worry about rising electricity bills.

The Bespoke AI WindFree Air Conditioner is certified a 5-tick energy efficiency rating under NEA’s Mandatory Energy Label Scheme. On top of that,  SmartThings AI Energy Mode^[5] lets homeowners monitor their energy usage, while intelligently analysing usage patterns and surrounding conditions to help further reduce energy consumption by up to 28%^[6]. This gives homeowners greater confidence that their energy consumption remains on track, even with more frequent air conditioner use.

Over five years, this could result in an estimated cost savings of up to S$1,900^[7], allowing households to stay cool without worrying as much about rising electricity costs.

2. Have ready access to fresh foods and cold drinks even during warmer weathers

One way to counter the effects of warmer weathers is constant hydration, as well as eating healthily.

This is where Samsung’s refrigerator can help. It is packed with features that keep the fridge’s temperature optimal so that groceries do not go bad quickly due to warmer weathers.

The 648L French Door Refrigerator model features a modern and premium design, that is both practical and effective in at maintaining an optimal cooling temperature

Hotter weather can make it more challenging for reliable food storage. Samsung’s refrigerators are designed to maintain a consistent temperature throughout the day with its All-Around Cooling system to help keep ingredients fresh, or to provide chilled drinks at any time of the day.

All Around Cooling ensures that each fridge compartment is cooled evenly, with the help of strategically placed vents

And when you crave for a cold drink after spending time outdoors, Power Cool helps chill newly placed beverages more quickly. Selected French Door models feature a Beverage Center and Auto Ice Maker, providing convenient access to chilled water and ice whenever you need a refreshing break.

Select Samsung French Door models feature a built-in Beverage Center^TM that lets you have access to chilled, filtered water throughout the day

Samsung’s refrigerators are designed to be more than just a place keep your food and beverages fresh and chilled. Homeowners can also benefit from smart features that help keep their households running smoothly.

With the intuitive AI Home screen available on the 615L Bespoke AI Side-by-Side Refrigerator Family Hub , homeowners can turn their refrigerator as a control hub to conveniently monitor energy usage, adjust refrigerator settings and control compatible smart appliances.

At a time when energy efficiency has become an increasing priority for many households, AI Energy Mode helps reduce energy consumption by up to 10%^[8], offering an additional way to save on everyday electricity use.

Through Family Care on SmartThings, homeowners can gain useful insights into how their refrigerator is used each day, such as how often the fridge door is opened. Family Care also helps homeowners keep check on family schedules, such as activities of ageing parents and reminders for medication and hospital visits — as well as location-based alerts. If something appears different from usual, users are prompted to check in via the SmartThings app, providing thoughtful care.

3. Keep laundry fresh despite changing weather conditions

Prolonged heat, haze and the unpredictable weather often lead to more frequent clothes changes resulting in more laundry loads. Samsung’s Bespoke AI Laundry range is equipped with AI-powered technologies that intelligently optimise each wash, helping households save time, water and energy without compromising cleaning performance.

Image shown is for illustrative purposes only and does not depict an actual Samsung washing machine model

Frequent washes during this season aren’t just about freshness, but also about removing fine particles that may settle on everyday fabrics such as your clothing, uniforms, towels, bedding and other fabrics that your family uses daily. This can help reduce exposure to haze-related allergies that may affect some individuals.

The Bespoke AI Front-load Washer and Bespoke AI Heatpump Dryer work intelligently together to take the guesswork out of laundry

This is where Samsung’s Bespoke AI Front-load Washer and Bespoke AI Heatpump Dryer help simplify this routine.

The Bespoke AI Front-load Washer is equipped with Hygiene Steam, which helps remove ingrained grime, eliminates 99.9% of bacteria^[9] and inactivates allergens that may be lodged on fabrics. Beyond hygiene, AI Wash intelligently adjusts the amount of water, detergent and the wash settings, based on each load to help optimise usage.

Complementing this is AI Ecobubble, which detects fabric type and automatically adjusts the amount of bubbles, wash time, temperature and spin speed. This helps homeowners save up to 70% energy^[10] while delivering 45.5% better fabric care^[11], making frequent laundry more energy efficient during periods of hotter weather and helping to keep electricity costs under control.

Drying clothes can be just as challenging as washing them. The Bespoke AI Heatpump Dryer is especially useful when outdoor drying isn’t ideal due to haze or humid weather. AI Energy Mode helps to reduce energy consumption by up to 20%^[12]. Beyond everyday laundry, the Hygiene Care cycle is also ideal for items such as soft toys and linen as it helps sanitise and eliminate 99.9% of bacteria^[13] using extremely high temperatures while drying.

A smarter, more responsive home with SmartThings

While each Samsung appliance is designed to enhance everyday living, SmartThings brings them together onto one, connected home ecosystem. Homeowners can easily monitor and control appliances, create personalised routines and manage their home more effortlessly, whether they’re at home or away through this platform.

SmartThings also helps homeowners keep track of energy consumed by their appliances are being on a daily, weekly and monthly basis. By analysing usage patterns, it delivers useful insights for homeowners to help them easily understand overall household energy usage and to make more informed decisions about managing energy consumption over time.

I’m keen to explore Samsung’s AI home appliances, what’s next?

As Singapore households prepare for warmer months ahead, Samsung’s AI-powered home appliances can help make everyday living more comfortable, connected and energy efficient.

Visit Samsung’s authorised retailers or the Samsung Online Store to explore the latest promotions for Samsung’s home appliances.

Planning to upgrade your air conditioner? Book a Samsung Expert Aircon Site Visit, where a Samsung Certified Installer will assess your home, recommend the most suitable Bespoke AI WindFree Air Conditioner, and unlock exclusive savings on selected models after the visit.

_{^[1] Based on internal testing. Tested on the AR12TXCAAWKEU model compared with the Samsung conventional AQ12EASER model, measuring the time taken to reduce the room temperature from 33°C to 25°C.}

_{^[2] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account login are required.}

_{^[3] This function is reliant on GPS and may be affected by GPS conditions.}

_{^[4] A Wi-Fi connection and a Samsung account login are required}

_{^[5] Based on internal testing on AJ018DBAPKF/SP and AJ045DCJ2KF/SP models, comparing AI energy mode vs AI auto mode. Requires SmartThings App and Samsung account login. Actual savings may vary by usage patterns and environment.}

_{^[6] Based on internal testing on AJ018DBAPKF/SP and AJ045DCJ2KF/SP models, comparing AI Energy Mode vs AI Auto Mode. Requires SmartThings App and Samsung account login require. Actual savings may vary by usage patterns and environment.}

_{^[7] Value estimated on a five-year basis and based on a combination of System 4 units (9k + 9k + 12k + 24k). AI energy-saving calculator only provides estimated values for guidance only. For accurate and precise estimates, we recommend consulting with your utility provider or a qualified energy professional. Actual energy bills may vary depending on various factors, including, but not limited to, product model, and usage condition and patterns.}

_{^[8] Based on internal testing. The rest results are based on a comparison of the factory setting temperature when using AI Energy mode and without using AI Energy mode. Results may vary depending on the usage conditions and patterns.}

_{^[9] Based on the CVC test report for the Hygiene steam course. Removes 99.9% of Staphylococcus aureus and Escherichia coli. Individual results may vary.}

_{^[10] Tested in accordance with IEC 50456-2010/4kg Wash Load / Super Eco Wash cold (WF80F5E5U4W) vs Cotton 40^oC without Ecobubble^TM (WF0702WJU). Individual results may vary.}

_{^[11] Based on an EMPA test on a 9kg model (WF906UA4SAGD, Synthetics), with and without Ecobubble^TM. Data collected from individual tests. Actual results may vary depending on individual use.}

_{^[12] Based on internal testing using the SuperSpeed course to dry a 5kg load. Results: Power consumption without AI Energy Mode = 950Wh. Power consumption with AI Energy Mode = 720Wh. Results may vary depending on actual usage conditions.}

_{^[13] Based on the CVC test report for the Hygiene Care cycle. Individual results may vary.}

Across Southeast Asia and Oceania, consumers have been quick to embrace technology that makes everyday life simpler. From digital commerce and mobile payments to super apps and connected services, digital experiences are now integral to how people shop, communicate, work and manage daily life.

That same expectation is shaping how people approach artificial intelligence. As the world commemorates AI Appreciation Day this July, the shift is clear: AI is moving from experimentation into everyday use. People are beginning to expect AI to help them work, communicate, make decisions and move through daily life with greater ease.

The more embedded AI becomes in our lives, the more its value will be measured by how meaningfully it improves everyday experiences. The next phase of AI, which we will be unveiling at Unpacked on 22 July in London, will not be defined by technical capability alone, but by how naturally it fits into different lifestyles, understands individual needs and removes friction from daily routines.

From AI Tools to Connected Experiences

For years, technology evolved device by device. Each served a specific role: mobile phones for communication and productivity, wearables for health and activity insights, televisions for entertainment, and appliances for household routines.

Each device only supports one part of the user’s day. But when connected through AI, they can work together in ways that are more responsive to context and easier to act on.

SmartThings is central to making this possible. By bringing devices, services and partners into one connected ecosystem, it helps turn the intelligence offered by individual features into seamless experiences that are more natural and relevant in real-world scenarios.

Consider a young professional managing a fast-paced day, where even small decisions can add to the mental load. With AI Vision, our Bespoke AI Refrigerator Family Hub can help track fresh produce and packaged goods^[1], alert users^[2] when frequently used items are running low, and make grocery planning easier.

That same support extends to well-being. SmartThings integrates with Samsung Health to provide sleep environment insights through Galaxy devices like the Galaxy Ring, while Galaxy Watch features such as Running Coach can analyse running performance data and customise training programmes for users working towards their fitness goals. And as the user unwinds after a long day by watching their favourite shows on TV, Samsung Vision AI extends intelligence to the screen, helping the TV adapt to viewer preferences and make entertainment easier to discover, personalise and enjoy.

Together, these experiences show the broader promise of AI: making daily life easier not through one device acting alone, but through an ecosystem that understands context and can offer personalised responses to people’s needs.

Mobile as the Primary Gateway

Although AI now connects more devices across daily life, mobile remains the primary gateway. The mobile phone links people to the services, content, devices and relationships they rely on daily.

This is where agentic AI becomes especially important. As intelligence grows more contextual, mobile devices are evolving from a tool people use to search, message and browse, into an interface that helps them understand what matters, suggests the next step and completes everyday actions with less effort.

Galaxy AI is designed for this next phase of mobile AI. Instead of asking users to manage every task manually, it can surface suggestions for what comes next^[3]. Mobile AI becomes most useful when its intelligence is built directly into the device experience itself.

Consumers in Southeast Asia and Oceania welcome the benefits and recognise the potential of AI but their trust needs to be earned. To deeply embed AI into daily life, consumers must be assured that their data stays safe and that they are in control. Galaxy AI is designed to protect personal information by keeping sensitive data close to the user, while giving users clear visibility and choice over how their data is used to power AI experiences. As AI expands across the connected ecosystem, Samsung has also extended Knox Matrix, its cross-device security platform, to provide a unified layer of protection across home appliances, mobile devices and TVs.

We are still in the early stages of this transformation. With AI becoming more widespread in daily life^[4], new form factors will shape how people see, use, and act on information. Foldables are an important part of that future. A screen that flexes and unfolds gives AI greater flexibility to support multiple tasks, richer content and more contextual experiences at once.

At the upcoming Galaxy Unpacked, we will share more on how this vision is coming together.

The next chapter of AI will not be defined by how much more technology people must manage. It will be defined by how naturally intelligence fits into everyday life, helping people live, work, and connect more easily.

_{^[1] A Wi-Fi connection and Samsung Account are required. Service availability, supported functions, and accuracy may vary by country, language and device model. If a food item is not recognisable, it may be listed as an unknown item. AI Vision cannot identify or list any food items in the freezer. Recognition uses AI models that may be updated periodically to help improve performance. User may need to manually check and adjust the list to ensure its accuracy.}

_{^[2] Available through the SmartThings app, available on Android and IOS devices. A Wi-Fi connection and Samsung Account are required. Both devices must be signed in with the same Samsung Account.}

_{^[3] Features may require a Samsung Account login. Available functions and features may vary by country, region, and language. May change without notice. Accuracy of results is not guaranteed.}

_{^[4] Samsung Youth survey on AI use: https://news.samsung.com/sg/samsung-insights-youths-in-southeast-asia-are-high-adopters-of-ai}

Mark your calendars for the highly anticipated Samsung x LazMall Super Brand Day on 21 May. Returning for its ninth edition, the annual online sales event will present Samsung’s latest innovations at special prices for one day only. This year’s theme, “Dream Deals”, brings exclusive promotions across Samsung’s ecosystem of mobile devices, home appliances, TVs and displays – bringing even more value to consumers in Singapore.

Held in partnership with Lazada, one of the leading eCommerce platforms in Southeast Asia, the Samsung x LazMall Super Brand Day invites shoppers to enjoy limited-time offers on some of Samsung’s most sought-after products.

The Super Brand Day will include Samsung’s most intuitive Galaxy AI phone yet, the Galaxy S26 Series, designed to elevate everyday mobile use with its powerful performance, industry-leading camera systems, and advanced AI features. Also featured during Super Brand Day will be the Galaxy S25 Series and Galaxy A57 5G smartphones.

Shoppers looking to upgrade their viewing experiences at home can explore Samsung’s premium display innovations, including The Frame, which in addition to its ability to display eye-catching artwork, is a work of art in itself. Get great deals too on the M1EH Mini LED TV and The MovingStyle portable touchscreen TV.

Take productivity and gaming to the next level with Samsung’s newly launched ViewFinity and Odyssey Monitors. Get deals on the latest ViewFinity S8 (S80HF and S85TH models) and Odyssey OLED G8 (G80SH model) Monitors. With crisp resolution, fast response and brilliant colours, these Monitors are a great addition to any home office or gaming setup.

Homeowners can also look forward to doing less and living more with Samsung’s range of Bespoke AI-powered digital appliances, including smart refrigerators (RF59C7664B1/SS model),  Bespoke AI Laundry Front-Load Washers (WW11DB9B84GD model) and Bespoke AI Laundry Dryers (DV10DB94A0GDSP model). They offer smart, AI-powered convenience, keeping groceries fresher, allowing remote fridge temperature control via smartphone, and simplifying laundry care.

Chang Soo Park, Head of Regional Online Business for Samsung Electronics, Southeast Asia and Oceania said, “We are thrilled to partner Lazada once again to bring Samsung’s latest innovations closer to consumers across Southeast Asia. Whether upgrading everyday essentials or enhancing a home setup, this year’s ‘Dream Deals’ event makes our premium innovations more accessible than ever with offers that are not to be missed.”

“We are pleased to partner with Samsung once again for its LazMall Super Brand Day, bringing together one of the world’s leading brands with Lazada’s strong ecosystem across Southeast Asia,” said Pierre Beckers, Head of LazMall, Lazada Group. “By bringing together leading brands and relevant campaign experiences, Lazada continues to make it easier for consumers to discover and access quality products, while supporting brands to engage consumers at scale to drive meaningful growth.”

Highlights of Samsung Super Brand Day in Singapore include:

Prices for all products above reflect pre-promotional pricing. Prices for all products listed above exclude any applicable platform vouchers. T&Cs apply.

For more information, visit the Samsung Official Store on Lazada. Shoppers can also download the Lazada app on the Google Play Store or App Store to visit the Samsung official LazMall Flagship Store today.

About Lazada Group

Lazada Group is Southeast Asia’s pioneer eCommerce platform. For the last 14 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively selling sellers every month, who are transacting safely and securely via trusted payments channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region.

Samsung Newsroom experienced how an AI-powered appliance ecosystem^[1] delivers smarter, more seamless everyday living.

Making Daily Life Easier: Appliances that See, Listen and Suggest

View of the Home Companion zone

At the entrance to the exhibition, connected AI appliances offered a glimpse of how intelligent connectivity can support everyday life at home. The Bespoke AI Refrigerator Family Hub – a CES Innovation Awards 2026 honouree – displayed Now Brief, a personalised overview of schedules and activity information on its screen. FoodNote recapped food intake patterns and recommended recipes to help users make more informed grocery decisions.

Video demonstration of how to open and close the refrigerator door using voice commands

Voice command demonstration

Bespoke AI Jet Bot Steam Ultra robot vacuum cleaners assessed their surroundings using built-in cameras before starting to clean, while users asked Bixby questions and received immediate, conversational responses. The experience highlighted how appliances that see, listen and suggest are transforming the way household tasks are managed.

AI-Enriched Kitchens: Intelligence at the Heart of Food

In the AI Kitchen zone, Samsung showcased a range of home appliances including the Bespoke AI Refrigerator Family Hub, Bespoke Double Wall Oven, Bespoke AI 3-Door AutoView French Door Refrigerator and the Bespoke AI Wine Cellar. The line-up delivered a differentiated food experience powered by enhanced AI Vision, with Google Gemini integrated into the Bespoke AI Refrigerator Family Hub — the first such integration in a home appliance.

Visitors saw how AI Vision in the Bespoke AI Refrigerator Family Hub recognised a wider range of food items as ingredients are added to, or removed, from the refrigerator.

AI Food Manager

Building on this capability, an improved AI Food Manager supports ingredient management, grocery planning, recipe recommendations, and analyses refrigerator usage to generate reports that help users use their food more efficiently.

Visitors tested how the refrigerator’s built-in camera functions by placing ingredients and removing them from the refrigerator, demonstrating how AI Vison works. They were also invited to open and close refrigerator doors using the hands-free voice command feature, Auto Door.

Bespoke AI Refrigerator Family Hub

Video demonstration of how to open and close the refrigerator door using voice commands

AI Wine Manager

Samsung’s advanced AI Hybrid Cooling technology drew visitors’ attention, with the system able to detesct appliance usage conditions while adjusting cooling in real time. Built on a dual-power structure combining an AI Inverter Compressor and a Peltier element, the system operates each power source separately or together as needed, reducing energy consumption while maximising cooling efficiency.

AI Hybrid Cooling

AI-Optimised Homecare: Intelligent Cleaning for Everyday Living

The Home Companion concept extends into garment care and cleaning too. From washing and drying to everyday cleaning, appliances assess conditions independently and adjust operations accordingly, helping to reduce the daily burden of household chores.

The Bespoke AI Laundry Combo features an additional booster heat exchanger alongside the main heat exchanger, improving dehumidification by up to 15% and supporting a maximum drying capacity of 20 kilograms while helping prevent overheating.

Bespoke AI Laundry

AI Wash+ detects load weight, fabric type and garment soiling level to automatically adjust water levels, detergent levels, wash intensity, drying temperature and time. AI VRT+ uses AI to analyse floor types and reduce washing machine vibration, helping create a quieter laundry environment.

David Watkins

“I really find doing laundry bothersome. The Bespoke AI Combo seems like it would make the process much simpler, which would be extremely helpful,” said David Watkins, an industry analyst from France. “I think the biggest advantage of achieving zero housework is the time it saves.”

Garment care is further enhanced through seamless device connectivity. When a specialised cycle — such as a blouse cycle — is selected on the Bespoke AI Combo, the same setting is automatically synchronised with the Bespoke AI AirDresser for a smooth transition from washing to post-laundry care.

In addition, the wrinkle-focused care function uses powerful airflow and high-temperature steam to remove wrinkles in a short amount of time.

Bespoke AI AirDresser and Bespoke AI Laundry Duo

The cleaning line-up impressed visitors with its enhanced performance. Samsung showcased its cordless stick vacuums, including the Bespoke AI Jet Ultra which offers the world’s strongest suction power as well as the recently released Jet Fit, its lightest model to date.

Bespoke AI Jet Ultra, Bespoke AI Jet Lite and Jet Fit

The Bespoke AI Jet Bot Steam Ultra uses AI object and liquid recognition to intelligently identify furniture, cables and even coloured or clear liquids — cleaning or avoiding them based on user settings. The EasyPass Wheel allows the robot vacuum to navigate door thresholds and mats up to 60 millimetres-high with ease, while side brushes and a mopping pad effectively cleans along corners and walls.

Bespoke AI Jet Bot Steam Ultra

Powered by up to 10 watts of suction power and a Qualcomm Dragonwing AI chipset, the vacuum removes dust and debris from floors, washes mop pads at high temperatures and sanitises them with 100 degrees Celsius steam — helping to reduce odours and maintain a cleaner, more hygienic home environment.

Suction power demonstration

Vanessa Katherina Morales Gurrero

“I have three dogs, and hair gets everywhere,” said Vanessa Katherina Morales Gurrero, a digital content creator from Panama. “The robot vacuum will be my best friend.”

Durability and Reliability: Built to Last

For home appliances to serve as long-term companions, performance must be matched by durability. Over the past 50 years, Samsung has improved the design of key components — producing more than half a billion compressors and motors — to boost efficiency and durability while extending product lifespan.

Software support is equally robust. With up to seven years of software updates, users benefit from new features as well as ongoing improvements in device connectivity, security and the user interface. Samsung introduced Home Appliances Remote Management (HRC) in 2017 to allow users to update and manage their appliances. Visitors were introduced to the new AI version that can actively monitor performance and usage, recommending preventative measures before they come up.

Designed around the vision of freedom from household chores, Samsung’s Home Companion zone showcased how AI-powered capabilities, through camera-, screen- and voice-based form factors, are expanding the role of home appliances in everyday life. Samsung looks ahead to a future shaped by appliances that truly see, listen and suggest.

_{^[1] This article contains products, features and services that have not yet been launched in-market. The plans, timelines and specifications described are forward-looking and subject to change without notice. Their future availability in markets not explicitly mentioned is not guaranteed.}

Samsung Electronics Co., Ltd. outlined its vision for Digital Appliances (DA) Business to enable better living, as well as the key strategies driving this initiative during its Deep Dive session at CES 2026 in Las Vegas. The outline for the company’s vision comes at a time in which the global home appliance market navigates the growing importance of AI in connected living.

Led by Cheolgi Kim, Head of the DA Business, the session laid out how Samsung’s Bespoke AI appliances are seamlessly connected through SmartThings to evolve them from mere devices into “Home Companions”.

These devices^[1] are equipped with Bixby voice recognition technology, screens, and cameras that allow them to see, hear and understand to proactively respond to users. This makes them capable of intelligently adapting to users’ daily lives. At the same time, intelligent adaptation extends beyond home appliances to TVs and mobile devices to build a broader AI ecosystem in which devices can fulfil the role of a true Home Companion.

“Samsung’s ultimate goal is to enable a better living through Bespoke AI,” said Kim. “Through our extensive ecosystem that connects devices across DX products – including mobile phones and TV – and our appliances’ unique form factors, we are providing differentiated experiences to our consumers and creating more value through those experiences.”

Regional Strategies Powering Global Growth

Also, during the session, JS Moon, Head of R&D at the DA Business, highlighted how Samsung is tailoring its 2026 appliance portfolio to meet regional market needs. In North America, innovative form factors like the Bespoke AI Laundry Combo continue to drive strong growth. In addition to the AI line-up, new kitchen packages featuring unified stainless-steel designs are expected to satisfy local preferences in 2026.

In Europe, energy efficiency remains a top priority. Samsung has introduced highly efficient appliances, including the Bespoke AI washer, which is up to 65% more energy efficient than energy efficiency class A minimum requirements in Europe^[2], advanced HVAC solutions and built-in kitchen products designed to meet stringent sustainability expectations.

Latin America continues to see strong momentum led by laundry and air-conditioning solutions, while rising interest in smart home ecosystems and localised AI features like regional language support and an expanded AI Energy Mode represent a major growth opportunity in Asia.

“At Samsung, we aim to deliver meaningful AI experiences that are deeply aligned with local lifestyles and needs,” said Moon. “As such, we will keep enhancing these regional features and expand core AI features such as AI Energy Mode to a wider range of price points and product types beyond our premium line-up.”

Expanding the Role of AI in Everyday Life

Looking ahead, Samsung reaffirmed its commitment to expanding beyond traditional appliances into areas such as HVAC, modular homes, insurance-based care extending the value of AI, and connectivity in new aspects of daily life. By combining open collaboration, regional customisation and long-term software support, Samsung aims to reduce household burdens and deliver AI experiences that feel practical, trusted and deeply aligned with how people live.

_{^[1]  This article contains products, features and services that have not yet been launched in-market. The plans, timelines and specifications described are forward-looking and subject to change without notice. Their future availability in markets not explicitly mentioned is not guaranteed.}

_{^[2] Based on Samsung internal testing. The energy consumption of this 9kg model is EEI 18.2, which is 65% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9kg models). Energy ratings tested with Eco 40-60 programme; 65% savings tested with the Eco 40-60 programme.}

▲ Visitors from around the world enter the exhibition.

The First Look 2026 by Samsung Electronics unveiled a forward-looking vision for AI under the theme “Your Companion to AI Living.” Held at Samsung’s dedicated space at Wynn Las Vegas, the exhibition guided visitors through how AI can enhance everyday enjoyment and convenience while supporting health and safety.

Samsung Newsroom explored the exhibition, highlighting the company’s evolving AI companion experiences across entertainment, home and care^[1].

AI Gallery Zone: An Artistic Welcome to AI Living

The AI Gallery zone welcomed visitors with iconic works from both Eastern and Western art, seamlessly integrated into the space. Featured pieces included Vincent van Gogh’s “Starry Night Over the Rhône”, along with selections from the Lee Kun-Hee Collection — donated to public institutions by the late Samsung chairman and available through Samsung Art Store — such as Jeong Seon’s “Clearing After Rain on Mount Inwang” and the Joseon Dynasty painting “Sun, Moon, and Five Peaks”.

Entertainment Companion Zone: Every Moment of Sight and Sound

▲ View of the Entertainment Companion zone

▲ Micro RGB 130”

The Entertainment Companion zone stood out as the exhibition’s largest area, featuring a variety of visual display and audio products. Excitement built as Samsung debuted the Micro RGB 130” TV, winner of the CES Innovation Awards 2026 Best of Innovation.

▲ Vision AI demonstration

Centred on the Micro RGB TV, the Vision AI showcase highlighted hands-free interaction. Through voice commands, visitors could look up match predictions, search for recipes or play music — demonstrating how the TV functions as an Entertainment Companion.

▲ Music Studio series

▲ Sound Tower

Beyond innovation, this year’s lineiup emphasised a refined design philosophy balancing simplicity and elegance. Highlights included the Music Studio 5 and Music Studio 7, Wi-Fi speakers developed in collaboration with French designer Erwan Bouroullec; the AI Beauty Mirror for personalised beauty care; the Sound Tower with lighting optimised for sports viewing; and the Transparent Micro LED, reimagining the nostalgic charm of vinyl records as a floating visual audio device.

▲ Crowds gather in the gaming area.

▲ Odyssey 3D 32”

▲ Transparent Micro LED

▲ Spatial Signage

The zone concluded with Spatial Signage — an interactive display that animates visitors in real time — combining the clarity of 2D imagery with the depth of 3D expression.

Home Companion Zone: Less Housework, More Everyday Freedom

▲ View of the Home Companion zone

The Home Companion zone presented the evolution of Samsung’s home appliances — moving beyond reducing household chores toward eliminating them and pointing to a future with less housework.

▲ AI home appliance demonstration

At the entrance, three flagship Samsung AI home appliances — the Bespoke AI Refrigerator Family Hub 32”, Bespoke AI Laundry Combo washer-dryer and Bespoke AI Jet Bot Combo robot vacuum — demonstrated how cameras, screens and voice interaction work together to support daily life as an integrated Home Companion.

▲ Bespoke AI Refrigerator Family Hub

The home appliances highlighted smarter food management through AI Vision and hands-free control through voice recognition, offering greater freedom in the kitchen.

▲ North America kitchen package

A North America kitchen package, unveiled publicly for the first time at the exhibition, also drew attention from visitors.

▲ Bespoke AI AirDresser and Bespoke AI Laundry Combo

The exhibition showed that a zero-housework home is within reach, highlighting stronger connectivity among washing machines, dryers and garment care systems, alongside advances in the AI capabilities of robot vacuums.

Care Companion Zone: A Safer, Healthier Everyday Life

▲ View of the Care Companion zone

In the Care Companion zone, visitors saw how the latest Galaxy form factors — including the new Galaxy Z TriFold — connect mobile and wearable devices with home appliances to serve as a central hub for AI-powered living.

▲ Galaxy Z TriFold

The area demonstrated how Samsung Health is continuing to improve sleep environments by controlling air conditioners, air purifiers, lighting and sensors. A brain health training programme for users concerned with cognitive health was also showcased. Other features of the health platform include analysing health metrics through connected devices to help identify potential signs of chronic conditions, as well as exercise and sleep coaching and recipe recommendations based on ingredients in connected refrigerators.

▲ Sleep environment demonstration

Samsung further highlighted its Care Companion approach through a Pet Care system that helps identify potential health issues in companion animals and Home Care services, such as SmartThings Safe, that can request emergency assistance in critical situations.

▲ The Family Care section

▲ (From left) Jonathan Harvey and Maxence Fleury

“What impressed me was how everything is connected,” said Maxence Fleury, a digital content creator from Los Angeles. “The exhibition clearly showed how the ecosystem is expanding and the impact it is having.”

▲ Lucy Hedges

“Once again, Samsung didn’t disappoint,” said Lucy Hedges, host of The Travel Show on the BBC. “What I especially liked was how AI blends naturally into everyday life. These connected products ultimately make users’ lives easier and more comfortable.”

As a standalone exhibition, The First Look 2026 presented a more expansive and advanced range of AI products and experiences than ever before. Samsung’s vision of AI — as a trusted companion in everyday life — offers much to look forward to in the years ahead.