• El Niño is expected to bring hotter, drier weather to Singapore, requiring households to prepare for warmer, hazier days and potentially higher utility bills from increased appliance use
• Samsung’s Bespoke AI home appliances can help families manage everyday comfort more intelligently, from cooling and air purification to food storage and laundry care
• SmartThings allow homeowners to automate appliances, monitor energy consumption and manage electricity costs more efficiently as weather conditions fluctuates

The Meteorological Service Singapore has highlighted that El Niño conditions are expected in the coming weeks, bringing warmer, drier weather and an increased likelihood of haze across Singapore and the surrounding region.

Warmer weather can change how Singapore households use their home appliances. Air conditioners may run longer, groceries and drinks need reliable cooling, and laundry routines may increase when haze or humidity makes outdoor drying less practical.

While the weather is beyond anyone’s control, a smarter home can help make the season easier to manage. Samsung’s Bespoke AI-powered home appliances are designed to support everyday comfort, convenience and energy efficiency through intelligent features and SmartThings connectivity.

1. Stay comfortably cool through hotter days

On hotter days, quick cooling matters — especially after a commute or time outdoors. The Samsung’s Bespoke AI Windfree^TM Air Conditioner is designed to keep homes cool and comfortable, even during periods of extreme heat.

First, the air conditioner can cool a room from corner to corner 43% faster via Fast Cooling Mode^[1], providing near instant relief when you return home after being out in the sun.

The design of Bespoke AI WindfreeTM Air Conditioner offers homes a comfortably cool experience

Through SmartThings^[2] via your smartphone^[3], Welcome Cooling intelligently prepares your home before you arrive by letting you switch on the air conditioner remotely and automatically adjusting it to your preferred temperature, ensuring you step into a comfortably cool space the moment you walk through the door.

Even if you are staying in, indoor temperatures can fluctuate throughout the day. To help keep room temperatures constant and comfortable, AI Auto Cooling^[4] can switch to the most suitable mode to maintain a consistently comfortable indoor condition.

4-in-1 Filter in the Bespoke AI WindfreeTM Air Conditioner offers up to 99% defence against environmental irritants

For households looking to stay comfortable during haze periods, the Bespoke AI WindFree Air Conditioner has a 4-in-1 Filter that helps collect PM2.5 dust and fine particles while circulating cleaner air indoors. This allows you to enjoy a fresher, more comfortable living environment without relying on opening windows when outdoor air quality is poor, providing added reassurance for them.

However, as air conditioners may run for longer hours during the El Niño season, homeowners may worry about rising electricity bills.

The Bespoke AI WindFree Air Conditioner is certified a 5-tick energy efficiency rating under NEA’s Mandatory Energy Label Scheme. On top of that,  SmartThings AI Energy Mode^[5] lets homeowners monitor their energy usage, while intelligently analysing usage patterns and surrounding conditions to help further reduce energy consumption by up to 28%^[6]. This gives homeowners greater confidence that their energy consumption remains on track, even with more frequent air conditioner use.

Over five years, this could result in an estimated cost savings of up to S$1,900^[7], allowing households to stay cool without worrying as much about rising electricity costs.

2. Have ready access to fresh foods and cold drinks even during warmer weathers

One way to counter the effects of warmer weathers is constant hydration, as well as eating healthily.

This is where Samsung’s refrigerator can help. It is packed with features that keep the fridge’s temperature optimal so that groceries do not go bad quickly due to warmer weathers.

The 648L French Door Refrigerator model features a modern and premium design, that is both practical and effective in at maintaining an optimal cooling temperature

Hotter weather can make it more challenging for reliable food storage. Samsung’s refrigerators are designed to maintain a consistent temperature throughout the day with its All-Around Cooling system to help keep ingredients fresh, or to provide chilled drinks at any time of the day.

All Around Cooling ensures that each fridge compartment is cooled evenly, with the help of strategically placed vents

And when you crave for a cold drink after spending time outdoors, Power Cool helps chill newly placed beverages more quickly. Selected French Door models feature a Beverage Center and Auto Ice Maker, providing convenient access to chilled water and ice whenever you need a refreshing break.

Select Samsung French Door models feature a built-in Beverage Center^TM that lets you have access to chilled, filtered water throughout the day

Samsung’s refrigerators are designed to be more than just a place keep your food and beverages fresh and chilled. Homeowners can also benefit from smart features that help keep their households running smoothly.

With the intuitive AI Home screen available on the 615L Bespoke AI Side-by-Side Refrigerator Family Hub , homeowners can turn their refrigerator as a control hub to conveniently monitor energy usage, adjust refrigerator settings and control compatible smart appliances.

At a time when energy efficiency has become an increasing priority for many households, AI Energy Mode helps reduce energy consumption by up to 10%^[8], offering an additional way to save on everyday electricity use.

Through Family Care on SmartThings, homeowners can gain useful insights into how their refrigerator is used each day, such as how often the fridge door is opened. Family Care also helps homeowners keep check on family schedules, such as activities of ageing parents and reminders for medication and hospital visits — as well as location-based alerts. If something appears different from usual, users are prompted to check in via the SmartThings app, providing thoughtful care.

3. Keep laundry fresh despite changing weather conditions

Prolonged heat, haze and the unpredictable weather often lead to more frequent clothes changes resulting in more laundry loads. Samsung’s Bespoke AI Laundry range is equipped with AI-powered technologies that intelligently optimise each wash, helping households save time, water and energy without compromising cleaning performance.

Image shown is for illustrative purposes only and does not depict an actual Samsung washing machine model

Frequent washes during this season aren’t just about freshness, but also about removing fine particles that may settle on everyday fabrics such as your clothing, uniforms, towels, bedding and other fabrics that your family uses daily. This can help reduce exposure to haze-related allergies that may affect some individuals.

The Bespoke AI Front-load Washer and Bespoke AI Heatpump Dryer work intelligently together to take the guesswork out of laundry

This is where Samsung’s Bespoke AI Front-load Washer and Bespoke AI Heatpump Dryer help simplify this routine.

The Bespoke AI Front-load Washer is equipped with Hygiene Steam, which helps remove ingrained grime, eliminates 99.9% of bacteria^[9] and inactivates allergens that may be lodged on fabrics. Beyond hygiene, AI Wash intelligently adjusts the amount of water, detergent and the wash settings, based on each load to help optimise usage.

Complementing this is AI Ecobubble, which detects fabric type and automatically adjusts the amount of bubbles, wash time, temperature and spin speed. This helps homeowners save up to 70% energy^[10] while delivering 45.5% better fabric care^[11], making frequent laundry more energy efficient during periods of hotter weather and helping to keep electricity costs under control.

Drying clothes can be just as challenging as washing them. The Bespoke AI Heatpump Dryer is especially useful when outdoor drying isn’t ideal due to haze or humid weather. AI Energy Mode helps to reduce energy consumption by up to 20%^[12]. Beyond everyday laundry, the Hygiene Care cycle is also ideal for items such as soft toys and linen as it helps sanitise and eliminate 99.9% of bacteria^[13] using extremely high temperatures while drying.

A smarter, more responsive home with SmartThings

While each Samsung appliance is designed to enhance everyday living, SmartThings brings them together onto one, connected home ecosystem. Homeowners can easily monitor and control appliances, create personalised routines and manage their home more effortlessly, whether they’re at home or away through this platform.

SmartThings also helps homeowners keep track of energy consumed by their appliances are being on a daily, weekly and monthly basis. By analysing usage patterns, it delivers useful insights for homeowners to help them easily understand overall household energy usage and to make more informed decisions about managing energy consumption over time.

I’m keen to explore Samsung’s AI home appliances, what’s next?

As Singapore households prepare for warmer months ahead, Samsung’s AI-powered home appliances can help make everyday living more comfortable, connected and energy efficient.

Visit Samsung’s authorised retailers or the Samsung Online Store to explore the latest promotions for Samsung’s home appliances.

Planning to upgrade your air conditioner? Book a Samsung Expert Aircon Site Visit, where a Samsung Certified Installer will assess your home, recommend the most suitable Bespoke AI WindFree Air Conditioner, and unlock exclusive savings on selected models after the visit.

_{^[1] Based on internal testing. Tested on the AR12TXCAAWKEU model compared with the Samsung conventional AQ12EASER model, measuring the time taken to reduce the room temperature from 33°C to 25°C.}

_{^[2] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account login are required.}

_{^[3] This function is reliant on GPS and may be affected by GPS conditions.}

_{^[4] A Wi-Fi connection and a Samsung account login are required}

_{^[5] Based on internal testing on AJ018DBAPKF/SP and AJ045DCJ2KF/SP models, comparing AI energy mode vs AI auto mode. Requires SmartThings App and Samsung account login. Actual savings may vary by usage patterns and environment.}

_{^[6] Based on internal testing on AJ018DBAPKF/SP and AJ045DCJ2KF/SP models, comparing AI Energy Mode vs AI Auto Mode. Requires SmartThings App and Samsung account login require. Actual savings may vary by usage patterns and environment.}

_{^[7] Value estimated on a five-year basis and based on a combination of System 4 units (9k + 9k + 12k + 24k). AI energy-saving calculator only provides estimated values for guidance only. For accurate and precise estimates, we recommend consulting with your utility provider or a qualified energy professional. Actual energy bills may vary depending on various factors, including, but not limited to, product model, and usage condition and patterns.}

_{^[8] Based on internal testing. The rest results are based on a comparison of the factory setting temperature when using AI Energy mode and without using AI Energy mode. Results may vary depending on the usage conditions and patterns.}

_{^[9] Based on the CVC test report for the Hygiene steam course. Removes 99.9% of Staphylococcus aureus and Escherichia coli. Individual results may vary.}

_{^[10] Tested in accordance with IEC 50456-2010/4kg Wash Load / Super Eco Wash cold (WF80F5E5U4W) vs Cotton 40^oC without Ecobubble^TM (WF0702WJU). Individual results may vary.}

_{^[11] Based on an EMPA test on a 9kg model (WF906UA4SAGD, Synthetics), with and without Ecobubble^TM. Data collected from individual tests. Actual results may vary depending on individual use.}

_{^[12] Based on internal testing using the SuperSpeed course to dry a 5kg load. Results: Power consumption without AI Energy Mode = 950Wh. Power consumption with AI Energy Mode = 720Wh. Results may vary depending on actual usage conditions.}

_{^[13] Based on the CVC test report for the Hygiene Care cycle. Individual results may vary.}

Across Southeast Asia and Oceania, consumers have been quick to embrace technology that makes everyday life simpler. From digital commerce and mobile payments to super apps and connected services, digital experiences are now integral to how people shop, communicate, work and manage daily life.

That same expectation is shaping how people approach artificial intelligence. As the world commemorates AI Appreciation Day this July, the shift is clear: AI is moving from experimentation into everyday use. People are beginning to expect AI to help them work, communicate, make decisions and move through daily life with greater ease.

The more embedded AI becomes in our lives, the more its value will be measured by how meaningfully it improves everyday experiences. The next phase of AI, which we will be unveiling at Unpacked on 22 July in London, will not be defined by technical capability alone, but by how naturally it fits into different lifestyles, understands individual needs and removes friction from daily routines.

From AI Tools to Connected Experiences

For years, technology evolved device by device. Each served a specific role: mobile phones for communication and productivity, wearables for health and activity insights, televisions for entertainment, and appliances for household routines.

Each device only supports one part of the user’s day. But when connected through AI, they can work together in ways that are more responsive to context and easier to act on.

SmartThings is central to making this possible. By bringing devices, services and partners into one connected ecosystem, it helps turn the intelligence offered by individual features into seamless experiences that are more natural and relevant in real-world scenarios.

Consider a young professional managing a fast-paced day, where even small decisions can add to the mental load. With AI Vision, our Bespoke AI Refrigerator Family Hub can help track fresh produce and packaged goods^[1], alert users^[2] when frequently used items are running low, and make grocery planning easier.

That same support extends to well-being. SmartThings integrates with Samsung Health to provide sleep environment insights through Galaxy devices like the Galaxy Ring, while Galaxy Watch features such as Running Coach can analyse running performance data and customise training programmes for users working towards their fitness goals. And as the user unwinds after a long day by watching their favourite shows on TV, Samsung Vision AI extends intelligence to the screen, helping the TV adapt to viewer preferences and make entertainment easier to discover, personalise and enjoy.

Together, these experiences show the broader promise of AI: making daily life easier not through one device acting alone, but through an ecosystem that understands context and can offer personalised responses to people’s needs.

Mobile as the Primary Gateway

Although AI now connects more devices across daily life, mobile remains the primary gateway. The mobile phone links people to the services, content, devices and relationships they rely on daily.

This is where agentic AI becomes especially important. As intelligence grows more contextual, mobile devices are evolving from a tool people use to search, message and browse, into an interface that helps them understand what matters, suggests the next step and completes everyday actions with less effort.

Galaxy AI is designed for this next phase of mobile AI. Instead of asking users to manage every task manually, it can surface suggestions for what comes next^[3]. Mobile AI becomes most useful when its intelligence is built directly into the device experience itself.

Consumers in Southeast Asia and Oceania welcome the benefits and recognise the potential of AI but their trust needs to be earned. To deeply embed AI into daily life, consumers must be assured that their data stays safe and that they are in control. Galaxy AI is designed to protect personal information by keeping sensitive data close to the user, while giving users clear visibility and choice over how their data is used to power AI experiences. As AI expands across the connected ecosystem, Samsung has also extended Knox Matrix, its cross-device security platform, to provide a unified layer of protection across home appliances, mobile devices and TVs.

We are still in the early stages of this transformation. With AI becoming more widespread in daily life^[4], new form factors will shape how people see, use, and act on information. Foldables are an important part of that future. A screen that flexes and unfolds gives AI greater flexibility to support multiple tasks, richer content and more contextual experiences at once.

At the upcoming Galaxy Unpacked, we will share more on how this vision is coming together.

The next chapter of AI will not be defined by how much more technology people must manage. It will be defined by how naturally intelligence fits into everyday life, helping people live, work, and connect more easily.

_{^[1] A Wi-Fi connection and Samsung Account are required. Service availability, supported functions, and accuracy may vary by country, language and device model. If a food item is not recognisable, it may be listed as an unknown item. AI Vision cannot identify or list any food items in the freezer. Recognition uses AI models that may be updated periodically to help improve performance. User may need to manually check and adjust the list to ensure its accuracy.}

_{^[2] Available through the SmartThings app, available on Android and IOS devices. A Wi-Fi connection and Samsung Account are required. Both devices must be signed in with the same Samsung Account.}

_{^[3] Features may require a Samsung Account login. Available functions and features may vary by country, region, and language. May change without notice. Accuracy of results is not guaranteed.}

_{^[4] Samsung Youth survey on AI use: https://news.samsung.com/sg/samsung-insights-youths-in-southeast-asia-are-high-adopters-of-ai}

Mark your calendars for the highly anticipated Samsung x LazMall Super Brand Day on 21 May. Returning for its ninth edition, the annual online sales event will present Samsung’s latest innovations at special prices for one day only. This year’s theme, “Dream Deals”, brings exclusive promotions across Samsung’s ecosystem of mobile devices, home appliances, TVs and displays – bringing even more value to consumers in Singapore.

Held in partnership with Lazada, one of the leading eCommerce platforms in Southeast Asia, the Samsung x LazMall Super Brand Day invites shoppers to enjoy limited-time offers on some of Samsung’s most sought-after products.

The Super Brand Day will include Samsung’s most intuitive Galaxy AI phone yet, the Galaxy S26 Series, designed to elevate everyday mobile use with its powerful performance, industry-leading camera systems, and advanced AI features. Also featured during Super Brand Day will be the Galaxy S25 Series and Galaxy A57 5G smartphones.

Shoppers looking to upgrade their viewing experiences at home can explore Samsung’s premium display innovations, including The Frame, which in addition to its ability to display eye-catching artwork, is a work of art in itself. Get great deals too on the M1EH Mini LED TV and The MovingStyle portable touchscreen TV.

Take productivity and gaming to the next level with Samsung’s newly launched ViewFinity and Odyssey Monitors. Get deals on the latest ViewFinity S8 (S80HF and S85TH models) and Odyssey OLED G8 (G80SH model) Monitors. With crisp resolution, fast response and brilliant colours, these Monitors are a great addition to any home office or gaming setup.

Homeowners can also look forward to doing less and living more with Samsung’s range of Bespoke AI-powered digital appliances, including smart refrigerators (RF59C7664B1/SS model),  Bespoke AI Laundry Front-Load Washers (WW11DB9B84GD model) and Bespoke AI Laundry Dryers (DV10DB94A0GDSP model). They offer smart, AI-powered convenience, keeping groceries fresher, allowing remote fridge temperature control via smartphone, and simplifying laundry care.

Chang Soo Park, Head of Regional Online Business for Samsung Electronics, Southeast Asia and Oceania said, “We are thrilled to partner Lazada once again to bring Samsung’s latest innovations closer to consumers across Southeast Asia. Whether upgrading everyday essentials or enhancing a home setup, this year’s ‘Dream Deals’ event makes our premium innovations more accessible than ever with offers that are not to be missed.”

“We are pleased to partner with Samsung once again for its LazMall Super Brand Day, bringing together one of the world’s leading brands with Lazada’s strong ecosystem across Southeast Asia,” said Pierre Beckers, Head of LazMall, Lazada Group. “By bringing together leading brands and relevant campaign experiences, Lazada continues to make it easier for consumers to discover and access quality products, while supporting brands to engage consumers at scale to drive meaningful growth.”

Highlights of Samsung Super Brand Day in Singapore include:

Prices for all products above reflect pre-promotional pricing. Prices for all products listed above exclude any applicable platform vouchers. T&Cs apply.

For more information, visit the Samsung Official Store on Lazada. Shoppers can also download the Lazada app on the Google Play Store or App Store to visit the Samsung official LazMall Flagship Store today.

About Lazada Group

Lazada Group is Southeast Asia’s pioneer eCommerce platform. For the last 14 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively selling sellers every month, who are transacting safely and securely via trusted payments channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region.

Samsung Newsroom experienced how an AI-powered appliance ecosystem^[1] delivers smarter, more seamless everyday living.

Making Daily Life Easier: Appliances that See, Listen and Suggest

View of the Home Companion zone

At the entrance to the exhibition, connected AI appliances offered a glimpse of how intelligent connectivity can support everyday life at home. The Bespoke AI Refrigerator Family Hub – a CES Innovation Awards 2026 honouree – displayed Now Brief, a personalised overview of schedules and activity information on its screen. FoodNote recapped food intake patterns and recommended recipes to help users make more informed grocery decisions.

Video demonstration of how to open and close the refrigerator door using voice commands

Voice command demonstration

Bespoke AI Jet Bot Steam Ultra robot vacuum cleaners assessed their surroundings using built-in cameras before starting to clean, while users asked Bixby questions and received immediate, conversational responses. The experience highlighted how appliances that see, listen and suggest are transforming the way household tasks are managed.

AI-Enriched Kitchens: Intelligence at the Heart of Food

In the AI Kitchen zone, Samsung showcased a range of home appliances including the Bespoke AI Refrigerator Family Hub, Bespoke Double Wall Oven, Bespoke AI 3-Door AutoView French Door Refrigerator and the Bespoke AI Wine Cellar. The line-up delivered a differentiated food experience powered by enhanced AI Vision, with Google Gemini integrated into the Bespoke AI Refrigerator Family Hub — the first such integration in a home appliance.

Visitors saw how AI Vision in the Bespoke AI Refrigerator Family Hub recognised a wider range of food items as ingredients are added to, or removed, from the refrigerator.

AI Food Manager

Building on this capability, an improved AI Food Manager supports ingredient management, grocery planning, recipe recommendations, and analyses refrigerator usage to generate reports that help users use their food more efficiently.

Visitors tested how the refrigerator’s built-in camera functions by placing ingredients and removing them from the refrigerator, demonstrating how AI Vison works. They were also invited to open and close refrigerator doors using the hands-free voice command feature, Auto Door.

Bespoke AI Refrigerator Family Hub

Video demonstration of how to open and close the refrigerator door using voice commands

AI Wine Manager

Samsung’s advanced AI Hybrid Cooling technology drew visitors’ attention, with the system able to detesct appliance usage conditions while adjusting cooling in real time. Built on a dual-power structure combining an AI Inverter Compressor and a Peltier element, the system operates each power source separately or together as needed, reducing energy consumption while maximising cooling efficiency.

AI Hybrid Cooling

AI-Optimised Homecare: Intelligent Cleaning for Everyday Living

The Home Companion concept extends into garment care and cleaning too. From washing and drying to everyday cleaning, appliances assess conditions independently and adjust operations accordingly, helping to reduce the daily burden of household chores.

The Bespoke AI Laundry Combo features an additional booster heat exchanger alongside the main heat exchanger, improving dehumidification by up to 15% and supporting a maximum drying capacity of 20 kilograms while helping prevent overheating.

Bespoke AI Laundry

AI Wash+ detects load weight, fabric type and garment soiling level to automatically adjust water levels, detergent levels, wash intensity, drying temperature and time. AI VRT+ uses AI to analyse floor types and reduce washing machine vibration, helping create a quieter laundry environment.

David Watkins

“I really find doing laundry bothersome. The Bespoke AI Combo seems like it would make the process much simpler, which would be extremely helpful,” said David Watkins, an industry analyst from France. “I think the biggest advantage of achieving zero housework is the time it saves.”

Garment care is further enhanced through seamless device connectivity. When a specialised cycle — such as a blouse cycle — is selected on the Bespoke AI Combo, the same setting is automatically synchronised with the Bespoke AI AirDresser for a smooth transition from washing to post-laundry care.

In addition, the wrinkle-focused care function uses powerful airflow and high-temperature steam to remove wrinkles in a short amount of time.

Bespoke AI AirDresser and Bespoke AI Laundry Duo

The cleaning line-up impressed visitors with its enhanced performance. Samsung showcased its cordless stick vacuums, including the Bespoke AI Jet Ultra which offers the world’s strongest suction power as well as the recently released Jet Fit, its lightest model to date.

Bespoke AI Jet Ultra, Bespoke AI Jet Lite and Jet Fit

The Bespoke AI Jet Bot Steam Ultra uses AI object and liquid recognition to intelligently identify furniture, cables and even coloured or clear liquids — cleaning or avoiding them based on user settings. The EasyPass Wheel allows the robot vacuum to navigate door thresholds and mats up to 60 millimetres-high with ease, while side brushes and a mopping pad effectively cleans along corners and walls.

Bespoke AI Jet Bot Steam Ultra

Powered by up to 10 watts of suction power and a Qualcomm Dragonwing AI chipset, the vacuum removes dust and debris from floors, washes mop pads at high temperatures and sanitises them with 100 degrees Celsius steam — helping to reduce odours and maintain a cleaner, more hygienic home environment.

Suction power demonstration

Vanessa Katherina Morales Gurrero

“I have three dogs, and hair gets everywhere,” said Vanessa Katherina Morales Gurrero, a digital content creator from Panama. “The robot vacuum will be my best friend.”

Durability and Reliability: Built to Last

For home appliances to serve as long-term companions, performance must be matched by durability. Over the past 50 years, Samsung has improved the design of key components — producing more than half a billion compressors and motors — to boost efficiency and durability while extending product lifespan.

Software support is equally robust. With up to seven years of software updates, users benefit from new features as well as ongoing improvements in device connectivity, security and the user interface. Samsung introduced Home Appliances Remote Management (HRC) in 2017 to allow users to update and manage their appliances. Visitors were introduced to the new AI version that can actively monitor performance and usage, recommending preventative measures before they come up.

Designed around the vision of freedom from household chores, Samsung’s Home Companion zone showcased how AI-powered capabilities, through camera-, screen- and voice-based form factors, are expanding the role of home appliances in everyday life. Samsung looks ahead to a future shaped by appliances that truly see, listen and suggest.

_{^[1] This article contains products, features and services that have not yet been launched in-market. The plans, timelines and specifications described are forward-looking and subject to change without notice. Their future availability in markets not explicitly mentioned is not guaranteed.}

Samsung Electronics Co., Ltd. outlined its vision for Digital Appliances (DA) Business to enable better living, as well as the key strategies driving this initiative during its Deep Dive session at CES 2026 in Las Vegas. The outline for the company’s vision comes at a time in which the global home appliance market navigates the growing importance of AI in connected living.

Led by Cheolgi Kim, Head of the DA Business, the session laid out how Samsung’s Bespoke AI appliances are seamlessly connected through SmartThings to evolve them from mere devices into “Home Companions”.

These devices^[1] are equipped with Bixby voice recognition technology, screens, and cameras that allow them to see, hear and understand to proactively respond to users. This makes them capable of intelligently adapting to users’ daily lives. At the same time, intelligent adaptation extends beyond home appliances to TVs and mobile devices to build a broader AI ecosystem in which devices can fulfil the role of a true Home Companion.

“Samsung’s ultimate goal is to enable a better living through Bespoke AI,” said Kim. “Through our extensive ecosystem that connects devices across DX products – including mobile phones and TV – and our appliances’ unique form factors, we are providing differentiated experiences to our consumers and creating more value through those experiences.”

Regional Strategies Powering Global Growth

Also, during the session, JS Moon, Head of R&D at the DA Business, highlighted how Samsung is tailoring its 2026 appliance portfolio to meet regional market needs. In North America, innovative form factors like the Bespoke AI Laundry Combo continue to drive strong growth. In addition to the AI line-up, new kitchen packages featuring unified stainless-steel designs are expected to satisfy local preferences in 2026.

In Europe, energy efficiency remains a top priority. Samsung has introduced highly efficient appliances, including the Bespoke AI washer, which is up to 65% more energy efficient than energy efficiency class A minimum requirements in Europe^[2], advanced HVAC solutions and built-in kitchen products designed to meet stringent sustainability expectations.

Latin America continues to see strong momentum led by laundry and air-conditioning solutions, while rising interest in smart home ecosystems and localised AI features like regional language support and an expanded AI Energy Mode represent a major growth opportunity in Asia.

“At Samsung, we aim to deliver meaningful AI experiences that are deeply aligned with local lifestyles and needs,” said Moon. “As such, we will keep enhancing these regional features and expand core AI features such as AI Energy Mode to a wider range of price points and product types beyond our premium line-up.”

Expanding the Role of AI in Everyday Life

Looking ahead, Samsung reaffirmed its commitment to expanding beyond traditional appliances into areas such as HVAC, modular homes, insurance-based care extending the value of AI, and connectivity in new aspects of daily life. By combining open collaboration, regional customisation and long-term software support, Samsung aims to reduce household burdens and deliver AI experiences that feel practical, trusted and deeply aligned with how people live.

_{^[1]  This article contains products, features and services that have not yet been launched in-market. The plans, timelines and specifications described are forward-looking and subject to change without notice. Their future availability in markets not explicitly mentioned is not guaranteed.}

_{^[2] Based on Samsung internal testing. The energy consumption of this 9kg model is EEI 18.2, which is 65% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9kg models). Energy ratings tested with Eco 40-60 programme; 65% savings tested with the Eco 40-60 programme.}

▲ Visitors from around the world enter the exhibition.

The First Look 2026 by Samsung Electronics unveiled a forward-looking vision for AI under the theme “Your Companion to AI Living.” Held at Samsung’s dedicated space at Wynn Las Vegas, the exhibition guided visitors through how AI can enhance everyday enjoyment and convenience while supporting health and safety.

Samsung Newsroom explored the exhibition, highlighting the company’s evolving AI companion experiences across entertainment, home and care^[1].

AI Gallery Zone: An Artistic Welcome to AI Living

The AI Gallery zone welcomed visitors with iconic works from both Eastern and Western art, seamlessly integrated into the space. Featured pieces included Vincent van Gogh’s “Starry Night Over the Rhône”, along with selections from the Lee Kun-Hee Collection — donated to public institutions by the late Samsung chairman and available through Samsung Art Store — such as Jeong Seon’s “Clearing After Rain on Mount Inwang” and the Joseon Dynasty painting “Sun, Moon, and Five Peaks”.

Entertainment Companion Zone: Every Moment of Sight and Sound

▲ View of the Entertainment Companion zone

▲ Micro RGB 130”

The Entertainment Companion zone stood out as the exhibition’s largest area, featuring a variety of visual display and audio products. Excitement built as Samsung debuted the Micro RGB 130” TV, winner of the CES Innovation Awards 2026 Best of Innovation.

▲ Vision AI demonstration

Centred on the Micro RGB TV, the Vision AI showcase highlighted hands-free interaction. Through voice commands, visitors could look up match predictions, search for recipes or play music — demonstrating how the TV functions as an Entertainment Companion.

▲ Music Studio series

▲ Sound Tower

Beyond innovation, this year’s lineiup emphasised a refined design philosophy balancing simplicity and elegance. Highlights included the Music Studio 5 and Music Studio 7, Wi-Fi speakers developed in collaboration with French designer Erwan Bouroullec; the AI Beauty Mirror for personalised beauty care; the Sound Tower with lighting optimised for sports viewing; and the Transparent Micro LED, reimagining the nostalgic charm of vinyl records as a floating visual audio device.

▲ Crowds gather in the gaming area.

▲ Odyssey 3D 32”

▲ Transparent Micro LED

▲ Spatial Signage

The zone concluded with Spatial Signage — an interactive display that animates visitors in real time — combining the clarity of 2D imagery with the depth of 3D expression.

Home Companion Zone: Less Housework, More Everyday Freedom

▲ View of the Home Companion zone

The Home Companion zone presented the evolution of Samsung’s home appliances — moving beyond reducing household chores toward eliminating them and pointing to a future with less housework.

▲ AI home appliance demonstration

At the entrance, three flagship Samsung AI home appliances — the Bespoke AI Refrigerator Family Hub 32”, Bespoke AI Laundry Combo washer-dryer and Bespoke AI Jet Bot Combo robot vacuum — demonstrated how cameras, screens and voice interaction work together to support daily life as an integrated Home Companion.

▲ Bespoke AI Refrigerator Family Hub

The home appliances highlighted smarter food management through AI Vision and hands-free control through voice recognition, offering greater freedom in the kitchen.

▲ North America kitchen package

A North America kitchen package, unveiled publicly for the first time at the exhibition, also drew attention from visitors.

▲ Bespoke AI AirDresser and Bespoke AI Laundry Combo

The exhibition showed that a zero-housework home is within reach, highlighting stronger connectivity among washing machines, dryers and garment care systems, alongside advances in the AI capabilities of robot vacuums.

Care Companion Zone: A Safer, Healthier Everyday Life

▲ View of the Care Companion zone

In the Care Companion zone, visitors saw how the latest Galaxy form factors — including the new Galaxy Z TriFold — connect mobile and wearable devices with home appliances to serve as a central hub for AI-powered living.

▲ Galaxy Z TriFold

The area demonstrated how Samsung Health is continuing to improve sleep environments by controlling air conditioners, air purifiers, lighting and sensors. A brain health training programme for users concerned with cognitive health was also showcased. Other features of the health platform include analysing health metrics through connected devices to help identify potential signs of chronic conditions, as well as exercise and sleep coaching and recipe recommendations based on ingredients in connected refrigerators.

▲ Sleep environment demonstration

Samsung further highlighted its Care Companion approach through a Pet Care system that helps identify potential health issues in companion animals and Home Care services, such as SmartThings Safe, that can request emergency assistance in critical situations.

▲ The Family Care section

▲ (From left) Jonathan Harvey and Maxence Fleury

“What impressed me was how everything is connected,” said Maxence Fleury, a digital content creator from Los Angeles. “The exhibition clearly showed how the ecosystem is expanding and the impact it is having.”

▲ Lucy Hedges

“Once again, Samsung didn’t disappoint,” said Lucy Hedges, host of The Travel Show on the BBC. “What I especially liked was how AI blends naturally into everyday life. These connected products ultimately make users’ lives easier and more comfortable.”

As a standalone exhibition, The First Look 2026 presented a more expansive and advanced range of AI products and experiences than ever before. Samsung’s vision of AI — as a trusted companion in everyday life — offers much to look forward to in the years ahead.

On 4 January, two days ahead of the opening of CES 2026, Samsung Electronics held The First Look 2026 press conference at Wynn Las Vegas. Hosted at Samsung’s dedicated exhibition space, the event drew attention from major international media outlets.

Under the theme “Your Companion to AI Living”, Samsung outlined its vision for bringing joy, convenience and care to people’s daily lives — unveiling new products and technologies designed to support that goal. The company also emphasised its commitment to democratising AI by integrating the technology across its product line-up and services.

Watch how Samsung is embedding AI into everyday life.

Samsung Electronics today convened leaders across industries to discuss the importance of smart home interoperability at the first of its Tech Forum panels at CES 2026 at The Wynn in Las Vegas. In the session titled, “When Everything Clicks: How Open Ecosystems Deliver Impactful AI”, experts discussed how cross-industry partnerships are transforming connected homes into intelligent environments that feel seamless, safe and genuinely supportive of people’s lives.

Openness as the Foundation of Home AI

The panelists agreed that the next era of home intelligence must be built on open collaboration, not closed ecosystems. As homes increasingly rely on devices and services from many brands and industries, openness enables AI systems to work together in ways that create real-world impact. Samsung shared its belief that open connectivity allows appliances, energy systems, safety services and partners across industries to deliver experiences that would be impossible in siloed environments.

“Home is the most personal place in our lives, so Home AI must earn trust — quietly, respectfully and with value users can feel,” said Yoonho Choi, President & Chair of the Board of the Home Connectivity Alliance (HCA) and Head of Strategic Alliances at Samsung Electronics. “That requires interoperability across brands, so the home works as one system instead of disconnected features. Through cooperation with HCA and across industries, we’re turning openness into outcomes: safer homes, simpler routines and measurable savings — built on consent and transparency.”

Powering the World’s Largest Connected Home Ecosystem

Samsung highlighted the scale and depth of its connected ecosystem, noting that more than 500 million users are already part of the SmartThings community. With over a decade of leadership in connected living, Samsung brings deep insight into how AI companionship in the home is evolving, from today’s smart devices to tomorrow’s system-wide intelligence.

This foundation allows Samsung to design AI experiences that coordinate across appliances and services, delivering value that feels natural rather than technical.

“It’s crucial to deliver tangible user benefits that make people’s lives better,” said Michael Wolf, founder and editor-in-chief of The Spoon. “Along these lines, there’s no area that will bring more benefit than a broadly connected kitchen — one that that allows users to understand what’s in their refrigerator while connecting to the water and heating networks, allowing for a more holistic understanding that takes preventative action.”

Turning Collaboration into Measurable Consumer Benefits

The panel also examined how open ecosystems enable measurable benefits for consumers through cross-industry partnerships. Samsung highlighted its collaboration with Hartford Steam Boiler (HSB) as a first-of-its-kind example of how smart home data — used responsibly and transparently — can deliver meaningful outcomes.

“We’re at a point where the connected home can bring seamless integration into user lifestyles, which begins to develop trust in smart home equipment that results in direct benefits to consumers,” said Jed Usich, Senior Vice President of Strategic Growth Solutions at HSB. “Through our partnership with Samsung, we’ve created a bridge to the insurance industry that takes simple datapoints and turns them into tangible savings for consumers.”

Designing AI that Feels Human, Not Intrusive

Throughout the discussion, the panelists emphasised that for home AI to succeed, it must feel emotionally intelligent and fit naturally into routines including cooking, relaxing, entertaining and caring for families. Design, storytelling and behavioural understanding all play a role in making connected devices feel like calm, reliable companions.

Together, the panelists agreed that the future of home AI depends on interoperability, responsible data use and collaboration across industries, ensuring intelligent homes deliver real value without compromising trust.

As AI becomes more ambient and system-wide, Samsung remains focused on building open ecosystems that make connected living simpler, safer and more meaningful, proving that when everything clicks, home AI can truly improve everyday life.

Samsung Electronics Co., Ltd. today announced that it will unveil its latest kitchen appliances line-up ^[1]at CES 2026, including the latest iterations of its Bespoke AI refrigerator, over-the-range (OTR) microwave, and slide-in range^[2] at CES 2026. Alongside refreshed designs across the line-up, the company will highlight meaningful improvements to vision-based AI functionality enhanced with Google Gemini and Google Cloud, showing how these innovations simplify everyday tasks and elevate the overall kitchen experience.

“In pioneering the application of vision-based AI technology, Samsung has led innovation in the kitchen appliance market,” said Jeong Seung Moon, Executive Vice President and Head of R&D Team for Digital Appliances (DA) Business at Samsung Electronics. “Samsung will reach a new level of innovation through this collaboration with Google Cloud and will utilise these ongoing initiatives to continue to deliver better consumer experiences in the upcoming year.”

Introducing Samsung’s Latest AI Vision–Equipped Refrigerator

At CES, Samsung will present a new Bespoke AI Refrigerator Family Hub^[3]. Following the refrigerator’s introduction to certain markets globally, the feature’s key upgrade is its functions built with Google Gemini, which marks the first time that it is being integrated into a refrigerator.

Previously, it could recognise up to 37 types of fresh food and 50 types of pre-registered processed food on-device.^[4] The latest version ready to be unveiled at CES is built to unlock its existing limitations to recognise more food items, offering a comprehensive and flexible experience.

It is planned to even recognise processed foods without separate registration, automatically registering their names to increase convenience. Additionally, Samsung aims to make it detect user-labelled items, foods stored in personal containers can be added to the food list.

With ingredients being identified more accurately, managing the food list becomes clearer and easier than before, broadening people’s food-related experiences. At CES, Samsung plans to showcase the enhanced capabilities and new use cases of AI Vision, demonstrating the future of a truly personalised AI kitchen.

Enhanced Wine Management with the New Samsung Bespoke AI Wine Cellar

Samsung will exhibit the new Bespoke AI Wine Cellar^[3] and introduce this to certain markets globally. It is designed to incorporate an AI Vision built with Google Gemini similar to that of the Bespoke AI Refrigerator^[5].

When users store or remove wine bottles from the wine cellar, a camera positioned at the top of the unit will recognise the labels and tracks bottles, updating the SmartThings AI Wine Manager^[6] accordingly. The system will also be able to distinguish the specific shelf and compartment where each bottle is placed, allowing users to easily check locations without searching manually. Through the AI Wine Manager, users will be able to look up wine information more conveniently and receive suggestions on pairings based on the type of wine in their inventory, making wine curation more intuitive and personalised.

Unified Kitchen Aesthetic with an Upgraded Stainless Look

Samsung is also introducing a line-up of French Door refrigerators, slide-in ranges and new OTR microwave models, offering consumers an updated aesthetic and a cohesive stainless-look option for creating a unified kitchen design.

The new Bespoke AI 3-Door French Door refrigerator^[3] features a zero-clearance fit, which can be installed with side gaps of approximately 4mm^[7]. Additionally, its door depth has been reduced by 50mm compared to the conventional 3-Door model^[8], enabling full access to drawers and food items with the doors wide open^[9]. The AutoView — a transparent door — allows users to easily check items stored in the fridge.

The upgraded slide-in range features a completely refreshed design with a stainless-look finish across the control panel, knobs and door. It adopts a new bar handle style, along with a Precision Knob that provides enhanced safety.

Samsung will unveil two different types of OTR microwaves^[3]: the Air-Fry OTR and the DualVent OTR. The most significant change comes from the revised hood structure of the DualVent model. Typically, the depth of a cooktop on the range extends farther than that of an OTR, making it difficult for the hood to capture smoke from the front burners. Samsung’s new dual vent system addresses this by adding a front ventilation wing in addition to the bottom ventilation, significantly improving the capture rate compared to the previous model.

Visitors at Samsung’s booth at CES 2026 will be the first to see these new innovations. Learn more about Samsung’s CES activities here.

_{^[1] Images simulated for illustrative purposes only.}

_{^[2] This article contains products and features currently in development. The plans, timelines, and specifications described are forward-looking and subject to change without notice. Their future availability is not guaranteed.}

_{^[3] Product availability and features may vary by country.}

_{^[4] As of April 2025, AI Vision can recognise 37 food items like fresh fruits and vegetables. If the food is not recognisable, it may be listed as an unknown item. AI Vision cannot identify or list any food items in the fridge door bins or freezer. It recognises food items based on deep learning models, which may be updated periodically to improve accuracy. AI Vision also recognises packaged food items that have been saved by the user, and up to 50 items can be saved with designated names. Packaged items are limited to those that keep a certain packaged form.}

_{^[5] The recognition functionality is only available for shelves with withdrawal capability. For wine input and output, the label must be exposed to the top camera for proper recognition. Additionally, the multi-pantry drawer provides food storage functionality, and information about the food items stored in these drawers is provided as a separate image.}

_{^[6] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Both devices must be signed in with the same Samsung Account.}

_{^[7] Minimum required installation space for a custom built-in setup: [Width] 916 mm or more (Ensure a minimum gap of 4 mm on the left/right sides), [Height] 1798 mm or more (Ensure a minimum gap of 20 mm at the top).}

_{^[8] Compared to our conventional model without zero clearance fit feature (RF32CG5400**)}

_{^[9] The refrigerator door can be open up to 108°, but it depends on the installation environment.}

Samsung Electronics Co., Ltd. will boldly break away from the conventional exhibition framework and present a new exhibition paradigm with The First Look at CES 2026, the world’s largest consumer electronics show, to be held in Las Vegas from 6 to 9 January 2026.

For The First Look, the company is shifting from operating a public booth within the Las Vegas Convention Center (LVCC) to establishing a standalone exhibition hall at The Wynn Las Vegas. There, Samsung will curate an experience that adopts techniques used in art galleries and museums to unveil its new products and technologies.

To this end, the company has built an exhibition space, the Samsung Exhibition Zone, on an industry-leading scale, enabling all activities — product exhibitions, presentations, events, technology forums and consultations with key clients and partners — to be conducted organically in a single integrated location. The Exhibition Zone reflects Samsung’s strong commitment to transforming the exhibition paradigm beyond a simple change of venue, toward an approach centred around the customer experience.

Beyond Simple Lineups: Experiencing the Essence of AI in a Well-Curated Space

At CES 2026, Samsung will present its unified AI approach for its Device eXperience (DX) Division and articulate the company’s overall business direction. It is because of this ambitious vision that the company has chosen to establish an industry-leading, large-scale premium standalone exhibition space at The Wynn. There, Samsung will have no limitations when showcasing its industry-leading innovations and will be able to fully convey its overall AI strategy and vision — and the real-life value it can bring to consumers.

The First Look event has been designed to demonstrate how Samsung’s technology transforms lives, moving beyond only showcasing new product features. To realise a fully immersive environment, the exhibition will provide minimised congestion and enhanced programming for a deeper, more meaningful visitor experience.

A Grand Showcase of Samsung AI at the Industry’s Largest Space

Through carefully curated storytelling, Samsung’s Exhibition Zone has been designed to allow visitors to intuitively engage with Samsung’s AI innovation, current key technologies and future direction. Under the theme of “Your Companion to AI Living”, the exhibition showcases how Samsung has extensively applied AI technologies not only across all its product categories — including mobile, home appliances and displays — but also the functions and services that connect them.

Visitors will be able to experience these differentiated AI capabilities, which offer seamless, always-on connectivity anytime and anywhere. This hyper-connected ecosystem, where software and AI work together to overcome the normal limits of hardware, is something that only Samsung can deliver.

New Tech Forums Spotlight Recent Industry Trends and Technologies

At CES 2026, Samsung will also host a series of Tech Forum panel discussions dedicated to exploring the latest industry trends and future technologies. The panels will be held over two days (5 to 6 January) , and will consist of four sessions centred on AI, home appliances, services and design.

Each session will feature both Samsung experts and participants from partner companies, academia, media and the analyst community, who will engage in in-depth discussions on industry trends — as well as new technologies and the future of the industry.

To learn more about The First Look, visit Samsung Newsroom’s CES 2026 landing page.