The Bespoke Jet AI delivers exceptionally powerful cleaning performance along with smart features that keeps homes hygienic and clean

Bespoke Jet AI is designed to effectively clean any homes with up to 280W of suction power and AI Cleaning Mode.

Samsung Electronics Singapore unveiled the Bespoke Jet AI, its most powerful cordless stick vacuum^[1] yet. Boasting powerful suction power of up to 280W^[2], AI-based cleaning functionality and a self-emptying enhanced All-in-One Clean Station, the Bespoke Jet AI provides consumers with a convenient, smart-cleaning solution for any home.

“Maintaining a clean and hygienic living space continues to be key for homeowners in Singapore. Designed with every lifestyle in mind, the Bespoke Jet AI is powered by new AI-based cleaning functionalities which make cleaning more intelligent for various environments at home. Along with its sleek design, exceptional suction power, and an enhanced, self-emptying All-in-One Clean Station, Samsung wants to deliver a premium and convenient cleaning experience for users,” said Gavin Yeong, Head of Digital Appliances, Samsung Electronics Singapore.

Samsung’s Most Powerful and Longest-Running Cordless Stick Vacuum Yet

The Bespoke Jet AI delivers a powerful, hygienic cleaning experience, with up to 100 minutes of usage without recharging.

The Bespoke Jet AI features the powerful HexaJet Motor which, with up to 280W of suction power, makes it Samsung’s most powerful vacuum motor to date. In addition, the vacuum boasts the longest single battery runtime of up to 100 minutes of usage on a single charge[3]. The battery features 80% more capacity than the previous model and has been optimised to retain 70% of its performance for up to 500 cycles.^[4]

Samsung Bespoke Jet AI Premium Extra in Satin Black also comes equipped with an additional battery, effectively doubling the total runtime to an impressive 200 minutes when both batteries are used consecutively.

AI-Based Cleaning for an Exceptional Intelligent Cleaning Experience

The Bespoke Jet AI provides a more effective cleaning experience while catering to a diverse range of environments with the AI Cleaning Mode^[5]. The vacuum can help identify floor types^[6], such as carpets and wooden floors, and adjust suction power accordingly to maximise battery efficiency and optimise cleaning⁶. It is also the first cordless stick vacuum cleaner to feature an AI verification from UL Solutions, a leading independent safety science organisation^[7].

With AI Cleaning Mode, the Bespoke Jet AI will first detect the brush load it has encountered through its suction motion controller, as well as the air pressure through its pressure sensors. This data will then be analysed to classify the floor type it is placed on, and the resulting algorithm will be automatically applied to provide the optimal suction power, making cleaning convenient by eliminating the need for users to manually adjust the suction power.

When used with the Slim LED Brush+, the vacuum is easier to navigate in various conditions or on different surfaces, improving manoeuvrability by up to 8%^[8]. Slim LED Brush+ also helps the Bespoke Jet AI efficiently suck fine dust on hard floors, while reducing battery usage by up to 21%.

In addition to the AI Cleaning Mode, SmartThings^[9] enables users to customise their vacuum and its functions while ensuring peak performance through the smart self-diagnosis function. This feature not only enhances the cleaning experience but also tracks and reports cleaning history, conducts self-diagnosis checks, and provides a personalised maintenance guide.

More Hygienic Experiences with an Upgraded All-in-One Clean Station and Accessories

The Bespoke Jet AI’s enhanced All-in-One Clean Station harnesses Air Pulse technology^[10] to automatically empty the dustbin for quicker and more hygienic cleaning. It now features the latest Air Spin Edge technology, which rotates the Spinning Cyclone at a blade rate of up to 1,000 RPM to effectively remove 99%^[11] of hair.

The All-in-One Clean Station can now automatically shut its cover after every disposal and offers a powerful dust management performance with a 99.999%^[12] Multi-layered Filtration System to trap fine dust.

Additionally, the Bespoke Jet AI also features a selection of brushes and other in-box accessories. The Slim LED Brush+ features an anti-tangle roller on the front to ensure uninterrupted cleaning with a highly manoeuvrable design as well as LED lighting in order to effectively clean even in darker and trickier areas.

The Spray Spinning Sweeper allows the user to manually dispense additional water from its 150ml anti-bacterial tank while its microfiber pads combat the growth of over 99% of specific bacteria. It also includes the Pet Tool+ brush, specially designed for picking up thin and easily missed pet hairs.

The Bespoke Jet AI also provides users with additional accessories for a more thorough clean. The Combination Tool features a small brush at the end for a versatile clean, suitable for upholstery and keyboards, while the Crevice Tool[13] reaches tight corners and other awkward areas to pick up dust and dirt quickly in these narrow crevices and nooks. Lastly, the Flex Tool is able to bend up to 90 degrees to clean hard-to-reach places, such as the tops of cabinets or shelves.

For more convenient storage of the tools and brushes the Accessory Cradle allows users to keep their cleaning tools organised and accessible. Additionally, the Bespoke Jet AI Premium Extra includes a battery charging kit, to allow users to charge the spare battery separately.

Available in two timeless Bespoke colours: Satin Black and Satin Greige, the Bespoke Jet AI is set to transform cleaning into a smart, adaptive, and efficient process, while giving homes a touch of modernity while displayed.

Availability and Pricing

The new Samsung’s Bespoke Jet AI is now available on the Samsung Online Store and at selected consumer electronic stores.

Model	RRP
Bespoke Jet AI premium Handstick Vacuum 280W – Satin Greige (VS28C976FQG/SP)	S$1,399
Bespoke Jet AI premium extra Handstick Vacuum 280W – Satin Black (VS28C979FQK/SP)	S$1,499

For more information, please visit:  https://www.samsung.com/sg/vacuum-cleaners/bespoke-jet-ai/

Bespoke Jet AI Specifications

^{[1] Compared to the stated suction power of cordless vacuum products in Samsung.}

^{[2] Based on testing by the Korea Testing Laboratory, in accordance with the IEC62885-4: 2020 standard. Measured at the inlet of the non-motorised tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged.}

^{[3] The stated run time is based on using a large capacity battery that is fully charged at the minimum power level with a non-motorised tool attached. Results may vary depending on actual usage.}

^{[4] Maintains 70% capacity after 500 cycles of use, based on the battery package capacity (4500mA). 1 cycle: Full discharge after being fully charged (100% ~ 0%). Results may vary depending on usage. Based on internal testing.}

^{[5] AI Cleaning mode related functions/performance will be continuously updated and upgraded through SmartThings.}

^{[6] The ability to identify different cleaning environments can be affected by environmental conditions.}

^{[7] In May 2023 it was the first cordless stick vacuum cleaner to receive AI Certification from UL Solutions, a leading independent safety science organisation.}

^{[8] Based on internal testing when using the Slim LED Brush+, in accordance with the global average ratio of the floor composition – wooden floor 76% and carpet 24%. It achieves the same cleaning performance as Mid mode with 2% or less difference in cleaning efficiency, in accordance with the IEC 62885-2 Cl. 5.1 and 5.3 standard. The battery consumption was measured based on the actual amount of power consumed while using the vacuum cleaner for 35 minutes from a fully charged state. The manoeuvrability is based on the actual measured value in accordance with the IEC 62885-2 CL. 7.3.9 standard. Results may vary depending on the actual usage conditions.}

^{[9] SmartThings App is compatible on Android or IOS device, with Android 6.0 and higher or IOS 10.0 and higher, and Wi-Fi® connectivity to the mobile device. A Wi-Fi® connection and a Samsung account are required.}

^{[10] Based on internal testing using various types of dusts. Results may vary depending on the actual usage conditions.}

^{[11] Based on internal testing. The hair removal rate is measured by comparing the weight of the dustbin before and after sucking in hair until it reaches the Max Line and being emptied using the Clean Station. Results may vary depending on the actual usage condition.}

^{[12] Based on internal testing, in accordance with the IEC 62885-2, CL.5.11 standard. Results may vary depending on the actual usage conditions.}

^{[13] Based on testing by the Korea Analysis Test Researcher, in accordance with the AATCC-100, JIS-L-1902, KS K 0693, KS K 0890 and AATCC-147 standards. Deactivates 99.9% of Staphylococcus aureus and Escherichia coli bacteria. Results may vary depending on actual usage conditions.}

Samsung Electronics Co., Ltd. will mark the beginning of a new chapter for home appliances today at Bespoke Life 2023, the company’s third annual showcase of the latest updates to its Bespoke lineup. Streaming at 10 pm SGT on Samsung’s official website, newsroom, and YouTube channel, the event will offer an opportunity to discover how the company’s expanded “Bespoke Life” vision is transforming users’ lives through sustainability, connectivity, and design.

“Bespoke Life embodies Samsung’s commitment to making our homes and future more sustainable by reimagining the appliances we rely on every day,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of the DX (Device eXperience) Division at Samsung Electronics. “By introducing new and creative ways for users to ‘Bespoke’ their life, our latest products and solutions empower anyone to enjoy a more sustainable, connected, and stylish lifestyle.”

Sustainable Life – Technologies That Make a Positive Impact

Samsung’s Bespoke Life concept was born out of the belief that home appliances are key to creating a more sustainable tomorrow. Accordingly, this year’s Bespoke event will highlight Samsung’s efforts to further reduce carbon emissions across the entire product lifecycle.

From sourcing and production to distribution, usage, and recycling, Samsung is redesigning each stage of the product lifecycle to help reduce energy usage and carbon dioxide (CO2) emissions. Examples of the company’s efforts to recycle more resources include operating a closed loop recycling centre, incorporating bioplastic material from waste oil into Bespoke refrigerators’ storage baskets, and expanding its use of recycled fishing nets. Once products have been manufactured, they are shipped to users in Samsung’s eco-packaging, which began replacing plastic tape and coil with paper earlier this year.

To encourage a more sustainable living during the product use phase, Samsung continues to expand services that make saving energy effortless. Which is why, the new Bespoke appliances, including refrigerators, washers, dryers, dishwashers and air conditioners will feature an upgraded version of SmartThings AI Energy Mode that will soon be available in 65 countries including Singapore^[1].

Connected Life – Paving the Way for Hyper-Connected Homes

To “Bespoke” one’s life is to optimise devices in ways that streamline and empower your routine. By strengthening connectivity across the lineup and expanding AI to more product categories, Samsung is paving the way for a new era of hyper-connected homes.

Combining Samsung’s latest SmartThings enhancements and AI technology, Bespoke products offer a seamlessly automated home experience — one in which devices learn users’ usage patterns and provide personalised automation based on their smart home configuration and lifestyle. To make it easy for consumers to enjoy those experiences, Samsung has announced that it is integrating Wi-Fi support into all new Bespoke appliances and will make connectivity a standard in all Samsung appliance lineups in the coming years.

Samsung has also announced the launch of the Bespoke Jet AI — the company’s most powerful^[2] cordless stick vacuum cleaner, and the world’s first to be verified by UL (Underwriters Laboratories) Solutions, a leading independent safety science organisation, for AI. Combining up to 280W^[3] of suction power with a run time of up to 100 minutes^[4] per charge, the Bespoke Jet AI offers the performance required to give one’s entire home a thorough clean. Its AI Cleaning Mode^[5] intelligently monitors brush load and vacuuming air pressure to distinguish different cleaning environments,^[6] including the floor type, and automatically optimises settings such as suction power and brush speed^[7] to maximise cleaning performance, usage time, and manoeuvrability. The vacuum also features a new All-in-One Clean Station that produces a powerful spinning cyclone to instantly and effectively^[8] empty the dustbin. The Bespoke Jet AI will be available in Singapore by the end of Q3 2023.

Stylish Life – Taking Personalised Design to the Next Level 

The three million Bespoke refrigerators that have been sold worldwide since the lineup’s launch underline consumers’ resounding interest in appliances that offer more options and functionality than the old standards. Today, this rethinking of what appliances should offer users continues to define Bespoke design — a design approach that grows more dynamic and distinct each time it expands to a new product category.

To date, the Bespoke lineup includes a total of 15 product categories available to consumers in 52 countries, with each expansion of the lineup presents an opportunity to cater to more lifestyles and needs.

Bespoke Life in Singapore – Present and Beyond

Bespoke Home Appliances line-up for Singapore

In Singapore, Samsung has expanded its selection of Bespoke Home offerings. Earlier this year, a premium line-up — Bespoke Infinite Line including three freestanding products: a Wine Cellar, Fridge, and Freezer was introduced to homeowners who appreciate timeless value perfected by cutting-edge innovation and fine craftsmanship. Following that, the Bespoke Marvel Collection under the Bespoke Refrigerator line consisting of four action-packed super heroes designs was launched for homeowners who wish to ‘power up’ their kitchen’s décor.

Furthermore, cooking and cleaning can now be a breeze with the introduction of the all-new Bespoke line-up of Kitchen Appliances, which includes a Built-in Oven, Wall-mount Hood, Induction Hob, and a freestanding Dishwasher — to provide the ultimate solution to all your culinary and aesthetic needs. These additions perfectly complement the new Bespoke AI Laundry where the full range of Washers and Dryers will be launched by Q3 2023 to complete your home interior with the full Bespoke suite. More details will be provided soon.

To learn more about the next evolution of Bespoke, tune into Bespoke Life 2023 on June 7 at 10pm SGT. The event will be streamed on Samsung’s global YouTube channel, Samsung Newsroom and Samsung.com.

^{[1] AI Energy Mode is currently available in 40 countries including the U.S.}

^{[2] Based on testing by the Korea Testing Laboratory, in accordance with the IEC62885-4: 2020 standard, using a handheld type of vacuum cleaner (with no brush) in Jet mode. The results were compared to the stated suction power of cordless stick vacuum cleaners with 200W suction power available in the market (based on sales data between January and December 2022, as compiled by an independent market research institute).}

^{[3] Based on testing by the Korea Testing Laboratory, in accordance with the IEC62885-4: 2020 standard. Measured at the inlet of the non-motorised tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged. The results were compared to the stated suction power of cordless stick vacuum cleaners with 200W suction power available in the market (based on sales data between January and December 2022, as compiled by an independent market research institute). Results may vary depending on actual usage.}

^{[4] The stated run time is based on using a large capacity battery at the minimum power level with a non-motorised tool attached. Results may vary depending on actual usage.}

^{[5] AI Cleaning mode related functions/performance will be continuously updated and upgraded through SmartThings.}

^{[6] The ability to identify different cleaning environments can be affected by environmental conditions.}

^{[7] The brush rotation speed (rpm) can only be adjusted when using the Active Dual Brush.}

^{[8] Based on internal testing using various types of dusts. Results may vary depending on the actual usage conditions.}