Samsung Newsroom explored the devices’ capabilities across AI, camera, design and performance.

Awesome Intelligence: AI for Everyday Tasks

At the core of Galaxy A57 5G and Galaxy A37 5G is Awesome Intelligence^[1] — a suite of AI-powered features designed to simplify daily tasks.

One of the most notable additions is Voice Transcription, available on the Galaxy A Series for the first time. With the Voice Recorder app, users can record audio, convert speech to text and translate it across multiple languages^[2] — making it easier to review meetings, revisit lectures or organise recorded calls.

▲ Voice Transcription

Circle to Search with Google^[3], a Galaxy fan favourite feature, continues to expand and now allows multiple objects to be identified at once. For example, when users spot a look they love, information about each object — from tops to footwear — can be found in one search by simply circling an outfit on the screen.

AI Select^[4] suggests relevant actions based on on-screen content, such as creating GIFs, saving images or setting wallpapers. The feature is now accessible by long-pressing the Edge Panel.

▲ AI Select

Users can also move content seamlessly between apps. Multi-Window Drag & Drop, enhanced with AI Select, enables faster multitasking in apps like Samsung Browser and Samsung Notes. For example, images can be dragged directly into Samsung Notes and resized as needed.

▲ Multi-Window Drag & Drop

The enhanced Object Eraser^[5] removes unwanted elements with improved edge accuracy for clearer, more natural-looking images in fewer edits.

▲ Object Eraser

Camera: Clearer Shots from Day to Night

Photography remains central to the Galaxy A Series, with camera enhancements that deliver sharp, vivid results in both bright and low-light conditions.

▲ (From top to bottom) Photos taken at 1x and 0.6x zoom on Galaxy A57 5G

Both models feature a triple rear camera system for greater versatility. A 5MP macro camera captures detailed close-ups, revealing textures that might otherwise go unnoticed. The 12MP ultra-wide camera on Galaxy A57 5G enables broader shots, ideal for landscapes and group photos.

▲ Detailed close-ups taken with Galaxy A57 5G

Nightography^[6] has been enhanced to produce brighter, sharper images in low light with more natural colour. Improvements are noticeable in cityscapes and street scenes, where noise and distortion are often more visible.

▲ (From top to bottom) Night scene in Seoul with Nightography on Galaxy A57 5G and resulting image

Design: Slim, Light and Refined

The new Galaxy A Series features a refined design that balances sleekness with everyday usability.

Galaxy A57 5G introduces a slimmer, lighter form factor at 6.9 mm thick and 179 g — 0.5 mm thinner and 19 g lighter than its predecessor — making it easier to hold while remaining pocket-friendly.

▲ Galaxy A57 5G is lightweight and sleek

The triple-camera layout creates a cohesive look aligned with the Galaxy design language, enhancing overall polish and precision.

Display improvements further elevate the experience. Galaxy A57 5G features 1.5 mm bezels on the top and sides — reduced by 0.7 mm at the top and 0.5 mm on the sides — for a more immersive viewing experience without increasing device size.

▲ Galaxy A57 5G has narrower bezels for a more immersive viewing experience

Both models are available in two light and two dark colour options. Galaxy A57 5G comes in Awesome Navy, Awesome Gray, Awesome Icyblue and Awesome Lilac,^[7] while Galaxy A37 5G is offered in Awesome Lavender, Awesome Charcoal, Awesome Graygreen and Awesome White.^[8] A premium metal frame on Galaxy A57 5G completes the design, balancing durability and aesthetics.

▲ (From top to bottom) Galaxy A57 5G and Galaxy A37 5G in different colours

Performance: Faster, Smoother and Longer-Lasting

Performance remains a key part of the overall experience. With an upgraded CPU and GPU, Galaxy A57 5G delivers faster, smoother operation for streaming, editing and everyday use.^[9] A 13% larger vapor chamber^[10] helps keep the device cool, even during extended gaming or video recording.

A 5,000mAh battery^[11] supports up to two days of use^[12] on a single charge. Super Fast Charging 2.0 powers Galaxy A57 5G up to 60% in about 30 minutes, reducing downtime.

Galaxy A57 5G and Galaxy A37 5G take a user-centric approach, focusing on essential innovations across AI, camera, design and performance in a practical and accessible way.

From Awesome Intelligence to advanced camera capabilities, the new Galaxy A Series brings the latest innovations to more users. Samsung will continue to expand access to its mobile innovations, empowering more people around the world.

^[1] Samsung Account login may be required to use certain Samsung Intelligence Features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligence Features. Availability of Awesome Intelligence features may vary depending on the region/country, OS/One UI version, device model, and phone carrier. Awesome Intelligence service may be limited for minors in certain regions with age restrictions over AI usage.

^[2] Translation into multiple languages is possible, but only one language can be translated at a time.

^[3] Circle to Search is a trademark of Google LLC. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy.

^[4] Requires internet connection and Samsung Account login. Service availability may vary by country, language or device model. Availability of supported languages may vary. Certain languages may require language pack download. Galaxy AI Select download and installation may be required when launching the app for the first time.

^[5] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

^[6] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

^[7] Colour and model availability may vary depending on country, region or carrier.

^[8] Colour and model availability may vary depending on country, region or carrier.

^[9] Performance improvements shown compared to Galaxy A56 5G. Actual performance will depend on user environment, conditions and pre-installed software and applications.

^[10] Compared to the previous model. Actual performance will depend on user environment, conditions and pre-installed software and applications.

^[11] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,905 mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.

^[12] Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 2026.01.08-2026.01.18 in UK with pre-release versions of SM-A576 under default setting using LTE and 5G Sub6 networks. NOT tested under 5G mmWave Network.

From AI-powered productivity and enhanced durability, to massive immersive displays and more, the latest additions to the Galaxy A Series deliver experiences that are A.W.E.S.O.M.E. in every way.

In this piece, we explore how the devices help students, professionals, and creatives stay connected, capture memories, and power through the day. Whether it’s multi-tasking with Gemini Live on the Galaxy A17 or enjoying the Galaxy A07’s long battery life by binge-watching videos, get more out of every day with the new Galaxy A Series.

^[1] 5000mAh battery capacity (Up to 18hrs of Video Playback Time). Actual battery life may vary depending on network environment, usage patterns and other factors.

In this game-like story, we invite you to take on the role as the main character and see how you can achieve maximum aura every day with the Galaxy A Series’ AI-powered features, enhanced durability and advanced camera features.

Samsung Electronics Co., Ltd. announced that select Galaxy A Series devices will soon support AI assistant activation through the side button. This introduces a fan-favourite feature from the Galaxy S Series to more users, bringing Samsung’s vision of democratising the latest AI experiences further.

With this update^[1], users will be able to enjoy smarter AI experiences, including launching Gemini^[2], Google’s AI-powered assistant, by simply pressing and holding the side button. Samsung introduced Awesome Intelligence^[3] on the latest Galaxy A Series – Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G – including select fan-favourite AI-powered features that open up Galaxy’s incredible mobile AI experiences to more users. Now, the upcoming update will make it easier for more Galaxy A Series users to complete everyday tasks more intuitively with direct access to Gemini with the side button.

Known for its balance of performance and value, the Galaxy A Series now offers a smarter mobile experience thanks to this update. With easier access to Gemini, users can effortlessly check their schedule, find nearby restaurants or get recommendations for birthday gifts using voice commands. They can also carry out tasks across apps^[4] with just a single command – like finding a dinner spot on Google Maps and sending the address to a friend through Messages – spanning Samsung, Google and select third-party apps.

“Samsung and Google have been working together to deliver seamless, intuitive and meaningful AI experiences, making the latest technology more accessible for more users,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics. “We’re excited that Galaxy A Series users will now be able to activate Gemini faster and more naturally through a simple gesture that brings intelligent support into the flow of daily tasks.”

Faster access to Gemini means help is ready in everyday moments – like making last-minute dinner plans. With a simple voice command, users can say, “Find French, pet-friendly restaurants with terrace seating nearby”, to Gemini and get suggestions in seconds, making it easy to pick a spot and share it with a friend, without having to type a single word.

The software update will roll out to select Galaxy A Series models in Singapore starting May.

For more information about the Galaxy A series, please visit: Samsung Singapore Newsroom, Samsung Mobile Press and Samsung.com.

^[1] Availability and supported features may vary by market, carrier and device model. This update will be only available on Galaxy A56 5G, A55 5G, A54 5G, A36 5G, A35 5G, A34 5G, A26 5G, A25 5G, A25e 5G and A24 running One UI 7, and is scheduled to begin rolling out in May. Timing subject to change.

^[2] Internet connection and compatible operating system required. Availability may vary by device, country/region, and language.

^[3] Awesome Intelligence is available on Galaxy A56 5G, Galaxy A36 5G, and Galaxy A26 5G. Availability of Awesome Intelligence features may vary by country/region, One UI/OS version, device model, and carrier.

^[4] Requires internet connection and Google Account login. Service availability may vary by country/region, language, and device model. Works on compatible apps. Feature availability may differ depending on subscription and results may vary. Set up may be required for certain functions or apps. Accuracy of results is not guaranteed.

Samsung Electronics Singapore announced the launch of the new Galaxy A06 5G, which will be available for purchase in Singapore from 21 March 2025. The latest addition to the Galaxy A Series combines awesome 5G experiences with powerful performance, as well as security and privacy upgrades in a sleek and durable design. At an accessible price point, the Galaxy A06 5G empowers more users to stay connected for both work and play.

Awesome performance at anytime

The Galaxy A06 5G broadens the viewing experience with a 6.7-inch large display and performance upgrades^[1]. It is equipped with a MediaTek Dimensity 6300 and internal memory for smooth gaming, video streaming and social media browsing to supercharge daily tasks like multitasking between apps and gaming^[2].

Users can also stay connected throughout the day with the Galaxy A06’s long-lasting 5,000mAh battery. More importantly, 25W Superfast Charging means one gets right back into action with minimal downtime, for seamless and uninterrupted usage.

Secure galaxy experiences for all

Equipped with the all-new integration of One UI 7 across the Galaxy A Series, Galaxy A06 5G users can take advantage of Samsung’s robust security and privacy innovations. Samsung Knox Vault ensures sensitive data such as passwords are secured in a separate subsystem, giving users peace of mind knowing their personal information is protected.

The Galaxy A06 5G will receive four generations of Android OS and One UI upgrades, along with four years of security updates^[3]. This ensures that users can enjoy a more secure and up-to-date mobile experience for an extended period.

Durable and sleek design

The Galaxy A06 5G offers a safe and reliable mobile experience for everyday tasks. For day-to-day durability, the Galaxy A06 5G boasts IP54 dust and water resistance, offering reliable protection from accidental splashes and exposure to water^[4].

Balancing power with style, the Galaxy A06 5G weighs just 189 grams with a slim-bodied design, available in three attractive colour variants – Black, Light Gray and Light Green.

Local pricing and availability

The new Galaxy A06 5G will be available for purchase in Singapore from Friday, 21 March 2025, at a recommended retail price of $228.

Consumers will be able to purchase the Galaxy A06 5G at Samsung Experience Store, Samsung Online Store, Samsung Shop App, Samsung TikTok Shop, Samsung official Stores in Lazada, Shopee and iShopChangi, as well as major consumer electronics & IT stores.

For more information, please visit: https://www.samsung.com/sg/smartphones/galaxy-a/galaxy-a06-5g-light-green-128gb-sm-a066blghxsp

^[1] Measured diagonally, the screen size is 6.7″ in the full rectangle and 6.6″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera cutout.

^[2] Memory/storage options and availability may vary by country, region or carrier. Available memory/storage capacity is subject to preloaded software.

^[3] The OS upgrade and security update policies specified are subject to change. Availability and timing of Android OS upgrades and security updates may vary by device model and market.

^[4] Durability tests show the Galaxy A06 5G can withstand 10 liters of fresh water for five minutes from all angles.

Samsung Electronics Co., Ltd. redefined mobile AI experiences at Mobile World Congress 2025 (MWC 2025), which took place at Fira Gran Via, Barcelona from 3 March 2025 and 6 March 2025. Samsung’s Mobile eXperience (MX) and Networks businesses presented their latest AI innovations, including the next evolution of Galaxy AI^[1] and software-centric networks.

Samsung’s vision to deliver a true AI companion through advanced mobile AI innovation was on full display at MWC 2025, from the Galaxy S25 Series to the new Galaxy A Series and its first XR headset, Project Moohan. This included an exclusive look at Galaxy S25 Edge, the slimmest Galaxy S series device ever, which advances Samsung’s legacy of pioneering cutting-edge hardware innovation. Visitors will also be able to explore how AI is shaping the future of health and home life, setting a new standard for intelligent, connected living. These transformative AI advancements are backed by Samsung’s core promise of uncompromising security and privacy at every level for its users.

Experiencing the Full Potential of Galaxy S25

Leading the paradigm shift of mobile AI phones, the new Galaxy S25 Series transforms the way people get things done, create and play. Beyond its AI advancements, the Galaxy S25 Series also brings its state-of-the-art camera capabilities and performance to the forefront, with hands-on experiences demonstrating the power and speed that form the foundation of every Galaxy device.

In a space highlighting how Galaxy S25 acts as an indispensable AI companion helping to get tasks done more seamlessly, visitors got to see and experience:

• Seamless experience across apps^[2]: See how tasks like finding a restaurant on Google Maps and sharing details via Messages become effortless with a single voice command with Gemini – now available on Samsung, Google and select third-party apps.
• Circle to Search^[3] with Google: Conduct searches via your phone screen in more helpful and contextual ways like recognising URLs and visiting a website with a single gesture.
• Gemini Live^[4]: Use natural conversation for brainstorming, learning and rehearsing with real-time responses and support for images, files and YouTube videos.
• Now Brief^[5]: Check out personalised content snapshot based on tailored insights, as well as proactive recommendations through Now Bar[6].

The experience continues with Galaxy S25’s advanced camera technology and introduces new ways to create, including:

• Drawing Assist^[7]: Users can take content creation to the next level with intelligent sketch refinement and enhancement.
• Gallery Search^[8]: Natural language-based search makes it easier than ever to find specific memories.
• Filters: Apply unique portrait effects and explore new filter options; add a personal touch to photos taken in portrait mode.

The last zone, featuring new ways to play, will give visitors a closer look at:

• Snapdragon^®

Alongside the Galaxy S25 Series, visitors could see Samsung’s ultimate hardware innovation featuring the most ultra-slim design yet on Galaxy S25 Edge.

Further, Samsung unveiled the new Galaxy A Series, — including the Galaxy A56 5G, A36 5G and A26 5G — which integrates Awesome Intelligence, making the latest powerful Galaxy AI technology even more accessible. The Galaxy A Series also takes the camera experience to a new level with creator-focused tools including the fan-favourite Object Eraser. Expanding Samsung’s AI-driven innovations, the new Galaxy A Series delivers reliable performance and long-term value, supported by six OS upgrades and six years of security updates for an ever-evolving, always-secure experience that lasts.

Elevating Everyday Life with AI

Visitors at MWC 2025 also had the chance to explore how Samsung is enhancing everyday life at home and bringing new levels of control and insight into users’ health journeys with intelligent, connected experiences.

In a zone all about new ways to stay healthy, the types of AI-driven daily health insights at Galaxy S25 users’ fingertips was on display, including Energy Score, Wellness Tips and Sleep Insights. These features offer detailed and personalised health experiences that provide a holistic view of the user’s health status all tailored to individual health data and interests. With examples showing seamless integration with connected apps like SmartThings and Samsung Food, users can see how Samsung is working to build an end-to-end healthcare experience that simplifies wellness for everyone.

The booth also brought to life new AI-powered capabilities that allow users to safely and conveniently manage the home through device-to-device connectivity. Protected by Knox Matrix security, Home AI scenarios showcased smart living with easy device setup and control enabled by the SmartThings platform.

Cutting Edge Innovation Built on a Strong Galaxy Foundation

Security is at the core of Samsung’s AI advancements, ensuring every experience is built on user control, transparency and robust protection. In a zone for the Galaxy Foundation, helpful information about the Personal Data Engine[9]—which ensures personalised data generated on device is protected from access by apps other than Galaxy AI and further secured by Knox Vault^[10]— were available.

Samsung unveiled its first Android XR headset, Project Moohan, offering a glimpse into the future of AI-powered extended reality. By integrating multimodal AI with advanced XR capabilities, this ground-breaking device marks a significant step toward more context-aware and personalised experiences that enhance everyday life in incredibly immersive ways.

Visitors can explore these AI innovations first-hand at Samsung’s Galaxy Experience Booth in Fira Gran Via Hall 3.

Realising an End-to-End Software Network, Where AI Unleashes Its Full Potential

Along with innovative mobile technologies, Samsung presented how it is advancing next-generation networks with AI at a private booth. As a global leader in virtualised and open networks, Samsung offers end-to-end software-based solutions to operators, empowering them to optimise their foundations to apply AI in every layer of their networks.

Key highlights of the booth included Samsung’s versatile virtualised RAN (vRAN) solution, its latest 5G radios and Samsung CognitiV Network Operations Suite (NOS), an intelligent network automation solution. Diverse enterprise 5G use cases will be on display as well.

Samsung also showcased its continued efforts in elevating software-based networks by leveraging its robust partner ecosystem, which spans servers, processors (CPUs, GPUs), cloud platforms, transport and more. Furthermore, visitors at the booth will see how Samsung CognitiV NOS can bring greater benefits to telecom operators across lifecycle management of its network from installation, operation to optimisation. As a set of diverse AI-powered applications, this automation solution works as a key enabler to boosting performance, increasing the energy efficiency of the network in a more intelligent manner.

One of the most eye-catching sections of the booth is the private 5G network zone. Samsung recently collaborated with Hyundai to complete the industry’s first end-to-end Reduced Capability (RedCap) trial over a private 5G network. Using Samsung’s advanced private 5G solutions, the companies proved the potential of next-generation industrial private 5G connectivity by improving the battery life and energy efficiency of 5G IoT devices.

This private booth^[11] was located in Fira Gran Via Hall 2.

^[1] Samsung account login may be required to use certain Galaxy AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier. Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage.

^[2] Requires internet connection and Google Account login. Service availability may vary by country, language and device model. Works on compatible apps. Features may differ depending on subscription and results may vary. Set up may be required for certain functions or apps. Accuracy of results is not guaranteed.

^[3] Service availability may vary by country, language and device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed.

^[4] Gemini Live feature requires internet connection and Google Account login. Service availability may vary by country, language and device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Only available to users 18 years or older. Accuracy of results is not guaranteed.

^[5] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model or apps. Some features may require a network connection.

^[6] Availability of functions supported within the apps may vary by country. Some functional widgets may require a network connection and/or Samsung Account login.

^[7] Drawing assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

^[8] Service availability may vary by language, region or carrier. Currently supported languages include Korean, English, German, French, Italian, Spanish, Chinese, Japanese, and Portuguese. Accuracy of results is not guaranteed.

^[9] The Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analysed data will be deleted once the Personal Data Intelligence menu is turned off. Personal Data Engine recognises select languages and certain accents/dialects, including but not limited to Arabic, (Simplified) Chinese, Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. Personal Data Engine currently analyses Samsung native applications.

^[10] Security features or hardware/software architecture of Samsung Knox Vault on Samsung Galaxy A series smartphones may differ from those on Samsung Galaxy flagship devices including S series, Z series, S FE series smartphones and Tab S series tablets launched from 2021 onwards. Availability of Samsung Knox Vault may vary depending on the device model.

^[11] Invitation only.

[Built-in Security] Galaxy A56 5G and Galaxy A36 5G is secured by Samsung Knox to fortify the devices against digital threats

[Sharper Images] The Galaxy A56 5G and A36 5G feature a 50MP main camera and 10-bit HDR front lens for bright and crisp selfies

Get ready to unlock limitless creativity and enjoy all-new awesome experiences with the latest Galaxy A Series line-up, the Galaxy A56 5G and Galaxy A36 5G available for purchase in Singapore from 28 March 2025.

Powered by One UI 7, the new Galaxy A Series smartphones feature Awesome Intelligence that will offer consumers amazing search and visual experiences, along with fun and easy-to-use AI tools to users.

The new Galaxy A56 5G and Galaxy A36 5G will also provide robust security and privacy, thanks to One UI 7 and Samsung Knox. These updates, which include upgrades to Knox Matrix, Theft Protection and Auto Blocker will offer users a fortified device experience, while providing them transparency and choice over the controls they have with their new smartphones.

This is coupled with an improved camera experience, starting with a powerful triple-camera system featuring a 50MP main lens on all devices and 10-bit HDR front lens recording on Galaxy A56 5G and Galaxy A36 5G for bright and crisp selfies. Galaxy A56 5G features leading camera technology with a 12MP ultra-wide lens, while the entire Galaxy A Series empowers creativity in new and exciting ways through intelligent visual editing.

“With the new Galaxy A Series, we are making mobile AI technology truly accessible to everyone – bringing intelligent, seamless experiences to more customers at an affordable price. This line-up offers a smarter yet secure experience for consumers who are looking for an everyday device that can support their lifestyle needs in an increasingly digital environment,” said Ronnie Ng, Head of Mobile eXperience, Samsung Electronics Singapore. “In addition, customers can look forward to a top-notch hardware experience, including improved front and back cameras and faster charging support.”

Galaxy A56 | A36 5G

The Galaxy A56 | A36 5G will be available for purchase from Friday, 28 March 2025. Consumers will be able to purchase the devices at:

• Samsung Experience Stores;
• Samsung Shop App and Samsung Online Store (Galaxy A56 5G | Galaxy A36 5G);
• Samsung TikTok Shop;
• Local telecommunication operators (M1, Singtel and StarHub*);
• Samsung Official Stores in Lazada, Shopee, iShopChangi; and
• Major consumer electronics & IT stores.

* Galaxy A36 5G not available at StarHub

From 28 March to 25 April 2025, customers who purchase the Galaxy A56 5G or Galaxy A36 5G will enjoy a complimentary^[2] 25W Power Adapter^[3] (worth $38).

Consumers who purchase the Galaxy A56 5G or Galaxy A36 5G via the Samsung Shop App, Samsung Online Store, Samsung Experience Stores, local telecommunication operators, and major consumer electronics & IT stores will also enjoy additional cashback or voucher^[4] worth up to $30.

For more details on launch promotions for purchases through local telecommunication operators, consumer electronics & IT stores, and other online retailers, please visit their respective websites:

• M1
• Singtel
• StarHub
• Samsung Official Store (Lazada)
• Samsung Official Store (Shopee)
• Best Denki
• Challenger
• Courts
• Gain City
• Harvey Norman
• iShopChangi

The recommended retail prices for the Galaxy A56 and Galaxy A36 5G are as follows:

Multi Buy Offer Bundle Promo

Enjoy up to 30% off Galaxy Tab, Watch and Buds with the Multi Buy Offer bundle promo, available at Samsung Online Store and Samsung Experience Stores.

From 28 March 2025, when purchased with the new Galaxy A56 5G or Galaxy A36 5G, consumers will be able to enjoy:

• 30% off Galaxy Watch Ultra, Watch7, Buds3 Pro / Buds3 / BudsFE and Fit3
• 20% off Galaxy Tab A9+

Promo valid from 28 March, 12.00am till 25 April, 11.59pm. While stocks last. Terms and conditions apply.

_{^[1] Purchase of Samsung Registration+ e-voucher entitles you to: (i) Get a value of $40 for the purchase of the new Galaxy A56 5G or Galaxy A36 5G made between 28 Mar 2025 12:00am to 27 Apr 2025 11:59pm; or (ii) Get a value of $20 the purchase of any Samsung product made between 28 Apr 2025 12:00am to 31 May 2025 11:59pm. A minimum spend of $1 is required for each e-voucher to be applicable and this e-voucher promotion is only available on https://www.samsung.com/sg. Each e-voucher is only valid for one-time use per transaction, and is strictly non-refundable, non-transferable, non-assignable and not exchangeable for cash.}

_{^[2] Promotional gifts are while stocks last and Samsung reserves the right to replace any gift with another item. Gifts are not exchangeable for cash or other items, in full or in part. Gifts are not valid with any other discounts, vouchers or promotions, unless otherwise stated.  Products purchased under promotion are not eligible for exchange and/or refund, save in accordance with warranty terms. In the event of a refund, the retail price of the gift(s) shall be deducted from the final refund amount.}

_{^[3] Does not come with cable.}

_{^[4] E-voucher worth up to $30 is valid for purchase of selected Galaxy Tablets, Watches, Buds and accessories together with Galaxy A56 | A36 5G only.}

_{^[5] Actual user-accessible internal memory is less than specified total memory due to storage of the operating system, the software used to operate device features, and other built-in applications, and may vary after software updates/upgrades.}

[Key Features] Galaxy A56 5G, A36 5G, and A26 5G offer 50MP cameras, IP67 rating, 5000mAh batteries and 6 years of security updates

Samsung Electronics Co., Ltd. has unveiled Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G, the latest Galaxy A Series smartphones. For the first time, the Galaxy A Series is integrating Awesome Intelligence — including Galaxy’s fan-favourite AI-powered features to reimagine creativity — while bringing enhanced durability and longevity, as well as robust security and privacy protection to provide a safe and long-lasting mobile experience.

“The new Galaxy A Series marks an important step in our mission of AI for all, by opening Galaxy’s incredible mobile AI experiences to even more people around the world”, said TM Roh, President and Head of Mobile eXperience (MX) Business at Samsung Electronics. “With these awesome new features and capabilities, we are excited to unlock limitless creativity on the Galaxy A Series while ensuring a safe, reliable and fun mobile experience.”

Awesome Intelligence for Advanced Search and Creativity

Awesome Intelligence is the first comprehensive mobile AI exclusively available on Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G and brings users powerful, fun and easy-to-use AI tools. Powered by One UI 7, the new Awesome Intelligence features bring amazing search and visual experiences to Galaxy A Series users.

A fan-favourite on Galaxy A Series devices last year, Google’s enhanced Circle to Search^[1], makes it easier than ever to search and discover from the phone’s screen. With the latest upgrades, users can now get even more done on their phone. Circle to Search will quickly recognise phone numbers, email addresses and URLs on the screen so users can take action with a single tap.

With the recent enhancements to Circle to Search, users can also instantly search the songs they hear without switching apps. Whether it’s a song playing on social media from their phone or music that’s playing from speakers near them, just long press the navigation bar to activate Circle to Search, then tap the music button to effortlessly identify the song name and artist.

The Galaxy A Series also takes the camera experience to a new level with creator-focused tools, starting with a powerful triple-camera system featuring a 50MP main lens on all devices and 10-bit HDR front lens recording on Galaxy A56 5G and Galaxy A36 5G for bright and crisp selfies. Galaxy A56 5G features leading camera technology with a 12MP ultra-wide lens, while the entire Galaxy A Series empowers creativity in new and exciting ways through intelligent visual editing.

Exclusively available on Galaxy A56 5G, Best Face^[2] makes it easier than ever to capture the perfect group shot by selecting and combining the best expressions or features for up to five people from a motion photo. Whether or not someone has blinked or looked away, Best Face ensures everyone looks his/her best in a single, seamless shot. The Galaxy A56 5G also brings enhancements to Nightography, with Low Noise Mode making its way to the 12MP selfie camera and additional wide camera support to capture stunning content in low-light settings.

Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G all bring fine-refined Object Eraser^[3] , allowing users to remove unwanted distractions from photos. Whether it’s an unexpected passerby or a distracting shadow, users can manually or automatically select objects to erase, achieving a cleaner, more polished final image with just a few taps. Moreover, Filters^[4] enables custom filter creation by extracting colours and styles from existing photos for users to apply for a unique and personalised effect depending on mood and taste. With these intelligent tools, users can refine and enhance their photos effortlessly, bringing a new level of creativity to every shot.

Built To Last With Upgraded Displays and Software Longevity

Now with up to six generations of Android OS and One UI upgrades and six years of security updates, the Galaxy A Series further reinforces its software longevity. The updates add additional support toward optimising the device’s lifecycle, ensuring users can enjoy a smooth and reliable experience for years to come.

The Galaxy A56 5G and Galaxy A36 5G also introduce a larger display created for a high-quality, immersive viewing experience. Both devices feature a 6.7-inch^[5] FHD+ Super AMOLED display with brightness levels reaching up to 1200 nits^[6], allowing for a more vibrant and immersive entertainment experience. New stereo speakers further enhance the experience with rich, balanced sound.

With a long-lasting 5,000 mAh (typical) battery^[7], the new Galaxy A series Series is designed to keep up with users’ daily routines. Enjoy movie marathons for up to 29 hours on a single charge on the Galaxy A56 5G and Galaxy 36 5G. Galaxy A56 5G and Galaxy A36 5G support 45W charging power and Super Fast Charge 2.0 technology, delivering fast charging for extended use. Both models also deliver enhanced performance, as Galaxy A56 5G is powered by the Exynos 1580 chipset and Galaxy A36 5G features the Snapdragon® 6 Gen 3 Mobile Platform. A larger vapor chamber in both devices helps sustain performance, ensuring smooth gameplay, video playback and effortless multitasking.

Beyond performance, the new Galaxy A Series is built to withstand life’s unpredictable moments. For the first time, Galaxy A26 5G features an IP67 dust and water resistance rating for strong protection against the elements, matching the IP67 rating on Galaxy A36 5G and Galaxy A56 5G^[8]. Additionally, an advanced Corning^® Glass cover material adds a layer of durability against scratches and cracks^[9].

Expanded Protections for Security and Privacy Assured

Thanks to the integration of One UI 7 on the Galaxy A Series for the first time, Samsung is further supporting robust security and privacy. With Samsung Knox Vault, the Galaxy A Series provides an extra, fortified layer of device safety, transparency and user choice – ensuring sensitive data always stays protected. Equipped with the latest One UI 7 security and privacy features, Galaxy A Series users benefit from holistic protection  — including enhancements in Theft Detection, More Security Settings and other features.^[10]

Digital Key on Galaxy A56 5G^[11] and Galaxy A36 5G devices^[12] will be available in certain markets in Asia, Europe, and North America with more markets to follow.

The new Galaxy A Series is available in a range of colours.^[13] Galaxy A56 5G is available in Awesome Light Grey, Awesome Graphite, Awesome Olive, and Awesome Pink. Galaxy A36 5G is available in Awesome Lavender, Awesome Black, Awesome White, and Awesome Lime; and Galaxy A26 5G is available in Black, Mint and Peach Pink.

To find out more about Galaxy A56 5G, Galaxy A36 5G, Galaxy A26 5G and other Galaxy smartphones, please visit: Samsung Newsroom, Samsung Mobile Press and Samsung.com.

Specification table 

^*Specifications may vary by market.
^*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

^{[1] Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language, device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off.}

^{[2] Best Face is only available for photos taken with Motion Photo turned on. The feature does not generate new facial expressions but selects from frames within the Motion Photo video clip.}

^{[3] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.}

^{[4] Filters feature is unavailable in the 3:4 64MP aspect ratio setting. Its availability might differ based on your device model and software version. Filter availability may vary based on resolution and aspect ratio settings.}

^{[5] Measured diagonally, the screen size is 6.7″ in the full rectangle and 6.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera hole.}

^{[6] 1,200 nits at HBM (High Brightness Mode).}

^{[7] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,905 mAh. Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors.}

^{[8] Based on lab test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear.}

^{[9] Corning® Gorilla® Glass Victus®+ is applied to the front and rear of Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G.}

^{[10] Availability, features and specifications provided in the article are subject to change and may vary by market and/or model.}

^{[11] Digital Key rollout for Galaxy A56 5G begins in Korea, the United Kingdom, Germany, France, Spain, and Italy. Features may vary depending on each country or region}

^{[12] Digital Key rollout for Galaxy A36 5G begins in Korea, UAE, the United Kingdom, Germany, France, Spain, Italy, and the United States. Features may vary depending on each country or region.}

^{[13] Color and model availability may vary depending on country, region, or carrier.}

Samsung Electronics Co., Ltd. today announced the availability of Circle to Search with Google for select Galaxy A series^[1], furthering the democratisation of mobile AI to even more devices in the Galaxy ecosystem. This enhancement underscores Samsung and Google’s continuous dedication to providing the best of mobile technology to as many users as possible. Following Circle to Search’s availability on the selected Galaxy A series, the innovative search experience will also come to Galaxy Tab S9 FE and Tab S9 FE+, where large displays and Galaxy S Pen bring a new dimension to discovery.

Circle to Search has quickly become a fan favourite since launching on the Galaxy S24 series, offering a transformative experience of discovery that goes beyond traditional search methods. As it expanded to more Galaxy devices, including the latest Galaxy Z Flip6 and Z Fold6, Circle to Search has continuously evolved to enhance its usability and intuitiveness, including adding full-page translation, homework help, and QR and barcode scanning capabilities. Now, with Circle to Search on the Galaxy A series and Galaxy Tab S9 FE series we’re bringing the ability to ask more complex questions about what you see to even more of Samsung’s product lineup.

“These updates unlock new possibilities for the Galaxy A series and Galaxy Tab S9 FE series and reinforce our commitment to providing cutting-edge technology for more Galaxy users,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “We are dedicated to bringing best-in-class AI technology to a broader audience, empowering users with the option to work more efficiently, create more freely, and enjoy richer, more personalised interactions with their devices.”

Circle to Search is a new way to search anything using a simple gesture — without switching apps. When Circle to Search is enabled, users can simply circle, highlight or tap anywhere on the screen to select the text, image or video they want to search.^[2] This feature — the result of a deep collaboration with Google — embodies the company’s long-standing commitment to openness and collaboration. With AI-powered results offering rich information and context, Circle to Search elevates the search experience to a new level of ease and excitement.

For more information about the Galaxy A series and Galaxy Tab S9 FE series, please visit: https://news.samsung.com/sg/

^{[1] To be rolled out beginning this month for the following models: Galaxy A55, A54, A35, and A34. Availability of Circle to Search updates may vary by device model and market.}

^{[2] Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on your app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by country and language. Accuracy of results is not guaranteed.}

Run, don’t walk… presenting the Samsung Galaxy A55 5G and Galaxy A35 5G, Samsung’s latest smartphones that are auditioning to become your always awesome companions. No cap, these Galaxy A Series devices have had a major glow-up, incorporating extensive features such as Samsung Knox Vault and enhanced photography capabilities inspired by Galaxy’s flagship camera innovations, all packed into trendy colours – for you to bring on daily adventures as you become a better version of yourself!

Main Character Energy: Capture your awesome self  

For the selfie kings and queens, level up your shots with the Galaxy A55’s 5G 32MP Selfie camera that allows you to capture high-quality selfies with warm or natural tone options. Portrait Mode helps you sharpen the focus on faces with precise bokeh and background blur effects, for amazing selfies whether solo or with the whole crew!

Zoom out for the tiny details and dynamic colours of big-picture moments with the Galaxy A Series’ 50MP high-resolution Wide-angle camera.

Having a night out with your besties? Full send it with awesome Nightography, powered by the Galaxy A55 5G’s advanced AI Image Signal Processing (ISP), which produces stunning low-light images never seen before on Galaxy A series.

Manifest a Protected Aura: Stay awesome all day 

The Galaxy A55 5G and Galaxy A35 5G have got you covered to go about your day with good vibes only. Truly manifest a protected aura with these Galaxy devices that come with up to four generations of Android OS and One UI upgrades and five years of security updates^[1] – so they remain secure and up-to-date with the latest features for longer. 

These devices also come with Samsung Knox Vault^[2], designed to protect your sensitive information, such as your PIN, password, and pattern. Your encrypted data can be safely transferred to Samsung Knox Vault storage, which is completely isolated and separated from the main operating system.

Immaculate Vibes Only: Look and feel awesome

The Galaxy A55 5G and Galaxy A35 5G are built different with Corning® Gorilla® Glass Victus®+ making it scratch-resistant and durable for the long haul, so it can survive the struggles of everyday life with you. Plus – both devices are dust and water resistant with an IP67 rating^[3]!

These Galaxy A series devices are not just lowkey sensible, they are highkey stylish. Choose your awesome colour today – Awesome Lilac, Awesome Iceblue, Awesome Lemon and Awesome Navy^[4] – and make every fit of yours fire!

^[1] The OS upgrade and security update policies specified above are subject to change. Availability and timing of One UI upgrades and features may vary by device model and timing of Android OS upgrades.

^[2] Security features or hardware/software architecture of Samsung Knox Vault on Samsung Galaxy A series smartphones may differ from those on Samsung Galaxy flagship devices including S series, Z Series, S FE series smartphones and Tab S series devices launched from 2021 onwards. Availability of Samsung Knox Vault may vary depending on the device model.

^[3] Galaxy A55 5G and Galaxy A35 5G are rated as IP67. Based on lab test conditions for submersion in up to 1 metre of freshwater for up to 30 minutes. Not advised for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear.

^[4] Colour availability may vary by country, region or carrier.