In this game-like story, we invite you to take on the role as the main character and see how you can achieve maximum aura every day with the Galaxy A Series’ AI-powered features, enhanced durability and advanced camera features.

Samsung Electronics Co., Ltd. announced that select Galaxy A Series devices will soon support AI assistant activation through the side button. This introduces a fan-favourite feature from the Galaxy S Series to more users, bringing Samsung’s vision of democratising the latest AI experiences further.

With this update^[1], users will be able to enjoy smarter AI experiences, including launching Gemini^[2], Google’s AI-powered assistant, by simply pressing and holding the side button. Samsung introduced Awesome Intelligence^[3] on the latest Galaxy A Series – Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G – including select fan-favourite AI-powered features that open up Galaxy’s incredible mobile AI experiences to more users. Now, the upcoming update will make it easier for more Galaxy A Series users to complete everyday tasks more intuitively with direct access to Gemini with the side button.

Known for its balance of performance and value, the Galaxy A Series now offers a smarter mobile experience thanks to this update. With easier access to Gemini, users can effortlessly check their schedule, find nearby restaurants or get recommendations for birthday gifts using voice commands. They can also carry out tasks across apps^[4] with just a single command – like finding a dinner spot on Google Maps and sending the address to a friend through Messages – spanning Samsung, Google and select third-party apps.

“Samsung and Google have been working together to deliver seamless, intuitive and meaningful AI experiences, making the latest technology more accessible for more users,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics. “We’re excited that Galaxy A Series users will now be able to activate Gemini faster and more naturally through a simple gesture that brings intelligent support into the flow of daily tasks.”

Faster access to Gemini means help is ready in everyday moments – like making last-minute dinner plans. With a simple voice command, users can say, “Find French, pet-friendly restaurants with terrace seating nearby”, to Gemini and get suggestions in seconds, making it easy to pick a spot and share it with a friend, without having to type a single word.

The software update will roll out to select Galaxy A Series models in Singapore starting May.

For more information about the Galaxy A series, please visit: Samsung Singapore Newsroom, Samsung Mobile Press and Samsung.com.

^[1] Availability and supported features may vary by market, carrier and device model. This update will be only available on Galaxy A56 5G, A55 5G, A54 5G, A36 5G, A35 5G, A34 5G, A26 5G, A25 5G, A25e 5G and A24 running One UI 7, and is scheduled to begin rolling out in May. Timing subject to change.

^[2] Internet connection and compatible operating system required. Availability may vary by device, country/region, and language.

^[3] Awesome Intelligence is available on Galaxy A56 5G, Galaxy A36 5G, and Galaxy A26 5G. Availability of Awesome Intelligence features may vary by country/region, One UI/OS version, device model, and carrier.

^[4] Requires internet connection and Google Account login. Service availability may vary by country/region, language, and device model. Works on compatible apps. Feature availability may differ depending on subscription and results may vary. Set up may be required for certain functions or apps. Accuracy of results is not guaranteed.

[Built-in Security] Galaxy A56 5G and Galaxy A36 5G is secured by Samsung Knox to fortify the devices against digital threats

[Sharper Images] The Galaxy A56 5G and A36 5G feature a 50MP main camera and 10-bit HDR front lens for bright and crisp selfies

Get ready to unlock limitless creativity and enjoy all-new awesome experiences with the latest Galaxy A Series line-up, the Galaxy A56 5G and Galaxy A36 5G available for purchase in Singapore from 28 March 2025.

Powered by One UI 7, the new Galaxy A Series smartphones feature Awesome Intelligence that will offer consumers amazing search and visual experiences, along with fun and easy-to-use AI tools to users.

The new Galaxy A56 5G and Galaxy A36 5G will also provide robust security and privacy, thanks to One UI 7 and Samsung Knox. These updates, which include upgrades to Knox Matrix, Theft Protection and Auto Blocker will offer users a fortified device experience, while providing them transparency and choice over the controls they have with their new smartphones.

This is coupled with an improved camera experience, starting with a powerful triple-camera system featuring a 50MP main lens on all devices and 10-bit HDR front lens recording on Galaxy A56 5G and Galaxy A36 5G for bright and crisp selfies. Galaxy A56 5G features leading camera technology with a 12MP ultra-wide lens, while the entire Galaxy A Series empowers creativity in new and exciting ways through intelligent visual editing.

“With the new Galaxy A Series, we are making mobile AI technology truly accessible to everyone – bringing intelligent, seamless experiences to more customers at an affordable price. This line-up offers a smarter yet secure experience for consumers who are looking for an everyday device that can support their lifestyle needs in an increasingly digital environment,” said Ronnie Ng, Head of Mobile eXperience, Samsung Electronics Singapore. “In addition, customers can look forward to a top-notch hardware experience, including improved front and back cameras and faster charging support.”

Galaxy A56 | A36 5G

The Galaxy A56 | A36 5G will be available for purchase from Friday, 28 March 2025. Consumers will be able to purchase the devices at:

• Samsung Experience Stores;
• Samsung Shop App and Samsung Online Store (Galaxy A56 5G | Galaxy A36 5G);
• Samsung TikTok Shop;
• Local telecommunication operators (M1, Singtel and StarHub*);
• Samsung Official Stores in Lazada, Shopee, iShopChangi; and
• Major consumer electronics & IT stores.

* Galaxy A36 5G not available at StarHub

From 28 March to 25 April 2025, customers who purchase the Galaxy A56 5G or Galaxy A36 5G will enjoy a complimentary^[2] 25W Power Adapter^[3] (worth $38).

Consumers who purchase the Galaxy A56 5G or Galaxy A36 5G via the Samsung Shop App, Samsung Online Store, Samsung Experience Stores, local telecommunication operators, and major consumer electronics & IT stores will also enjoy additional cashback or voucher^[4] worth up to $30.

For more details on launch promotions for purchases through local telecommunication operators, consumer electronics & IT stores, and other online retailers, please visit their respective websites:

• M1
• Singtel
• StarHub
• Samsung Official Store (Lazada)
• Samsung Official Store (Shopee)
• Best Denki
• Challenger
• Courts
• Gain City
• Harvey Norman
• iShopChangi

The recommended retail prices for the Galaxy A56 and Galaxy A36 5G are as follows:

Multi Buy Offer Bundle Promo

Enjoy up to 30% off Galaxy Tab, Watch and Buds with the Multi Buy Offer bundle promo, available at Samsung Online Store and Samsung Experience Stores.

From 28 March 2025, when purchased with the new Galaxy A56 5G or Galaxy A36 5G, consumers will be able to enjoy:

• 30% off Galaxy Watch Ultra, Watch7, Buds3 Pro / Buds3 / BudsFE and Fit3
• 20% off Galaxy Tab A9+

Promo valid from 28 March, 12.00am till 25 April, 11.59pm. While stocks last. Terms and conditions apply.

_{^[1] Purchase of Samsung Registration+ e-voucher entitles you to: (i) Get a value of $40 for the purchase of the new Galaxy A56 5G or Galaxy A36 5G made between 28 Mar 2025 12:00am to 27 Apr 2025 11:59pm; or (ii) Get a value of $20 the purchase of any Samsung product made between 28 Apr 2025 12:00am to 31 May 2025 11:59pm. A minimum spend of $1 is required for each e-voucher to be applicable and this e-voucher promotion is only available on https://www.samsung.com/sg. Each e-voucher is only valid for one-time use per transaction, and is strictly non-refundable, non-transferable, non-assignable and not exchangeable for cash.}

_{^[2] Promotional gifts are while stocks last and Samsung reserves the right to replace any gift with another item. Gifts are not exchangeable for cash or other items, in full or in part. Gifts are not valid with any other discounts, vouchers or promotions, unless otherwise stated.  Products purchased under promotion are not eligible for exchange and/or refund, save in accordance with warranty terms. In the event of a refund, the retail price of the gift(s) shall be deducted from the final refund amount.}

_{^[3] Does not come with cable.}

_{^[4] E-voucher worth up to $30 is valid for purchase of selected Galaxy Tablets, Watches, Buds and accessories together with Galaxy A56 | A36 5G only.}

_{^[5] Actual user-accessible internal memory is less than specified total memory due to storage of the operating system, the software used to operate device features, and other built-in applications, and may vary after software updates/upgrades.}

[Key Features] Galaxy A56 5G, A36 5G, and A26 5G offer 50MP cameras, IP67 rating, 5000mAh batteries and 6 years of security updates

Samsung Electronics Co., Ltd. has unveiled Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G, the latest Galaxy A Series smartphones. For the first time, the Galaxy A Series is integrating Awesome Intelligence — including Galaxy’s fan-favourite AI-powered features to reimagine creativity — while bringing enhanced durability and longevity, as well as robust security and privacy protection to provide a safe and long-lasting mobile experience.

“The new Galaxy A Series marks an important step in our mission of AI for all, by opening Galaxy’s incredible mobile AI experiences to even more people around the world”, said TM Roh, President and Head of Mobile eXperience (MX) Business at Samsung Electronics. “With these awesome new features and capabilities, we are excited to unlock limitless creativity on the Galaxy A Series while ensuring a safe, reliable and fun mobile experience.”

Awesome Intelligence for Advanced Search and Creativity

Awesome Intelligence is the first comprehensive mobile AI exclusively available on Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G and brings users powerful, fun and easy-to-use AI tools. Powered by One UI 7, the new Awesome Intelligence features bring amazing search and visual experiences to Galaxy A Series users.

A fan-favourite on Galaxy A Series devices last year, Google’s enhanced Circle to Search^[1], makes it easier than ever to search and discover from the phone’s screen. With the latest upgrades, users can now get even more done on their phone. Circle to Search will quickly recognise phone numbers, email addresses and URLs on the screen so users can take action with a single tap.

With the recent enhancements to Circle to Search, users can also instantly search the songs they hear without switching apps. Whether it’s a song playing on social media from their phone or music that’s playing from speakers near them, just long press the navigation bar to activate Circle to Search, then tap the music button to effortlessly identify the song name and artist.

The Galaxy A Series also takes the camera experience to a new level with creator-focused tools, starting with a powerful triple-camera system featuring a 50MP main lens on all devices and 10-bit HDR front lens recording on Galaxy A56 5G and Galaxy A36 5G for bright and crisp selfies. Galaxy A56 5G features leading camera technology with a 12MP ultra-wide lens, while the entire Galaxy A Series empowers creativity in new and exciting ways through intelligent visual editing.

Exclusively available on Galaxy A56 5G, Best Face^[2] makes it easier than ever to capture the perfect group shot by selecting and combining the best expressions or features for up to five people from a motion photo. Whether or not someone has blinked or looked away, Best Face ensures everyone looks his/her best in a single, seamless shot. The Galaxy A56 5G also brings enhancements to Nightography, with Low Noise Mode making its way to the 12MP selfie camera and additional wide camera support to capture stunning content in low-light settings.

Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G all bring fine-refined Object Eraser^[3] , allowing users to remove unwanted distractions from photos. Whether it’s an unexpected passerby or a distracting shadow, users can manually or automatically select objects to erase, achieving a cleaner, more polished final image with just a few taps. Moreover, Filters^[4] enables custom filter creation by extracting colours and styles from existing photos for users to apply for a unique and personalised effect depending on mood and taste. With these intelligent tools, users can refine and enhance their photos effortlessly, bringing a new level of creativity to every shot.

Built To Last With Upgraded Displays and Software Longevity

Now with up to six generations of Android OS and One UI upgrades and six years of security updates, the Galaxy A Series further reinforces its software longevity. The updates add additional support toward optimising the device’s lifecycle, ensuring users can enjoy a smooth and reliable experience for years to come.

The Galaxy A56 5G and Galaxy A36 5G also introduce a larger display created for a high-quality, immersive viewing experience. Both devices feature a 6.7-inch^[5] FHD+ Super AMOLED display with brightness levels reaching up to 1200 nits^[6], allowing for a more vibrant and immersive entertainment experience. New stereo speakers further enhance the experience with rich, balanced sound.

With a long-lasting 5,000 mAh (typical) battery^[7], the new Galaxy A series Series is designed to keep up with users’ daily routines. Enjoy movie marathons for up to 29 hours on a single charge on the Galaxy A56 5G and Galaxy 36 5G. Galaxy A56 5G and Galaxy A36 5G support 45W charging power and Super Fast Charge 2.0 technology, delivering fast charging for extended use. Both models also deliver enhanced performance, as Galaxy A56 5G is powered by the Exynos 1580 chipset and Galaxy A36 5G features the Snapdragon® 6 Gen 3 Mobile Platform. A larger vapor chamber in both devices helps sustain performance, ensuring smooth gameplay, video playback and effortless multitasking.

Beyond performance, the new Galaxy A Series is built to withstand life’s unpredictable moments. For the first time, Galaxy A26 5G features an IP67 dust and water resistance rating for strong protection against the elements, matching the IP67 rating on Galaxy A36 5G and Galaxy A56 5G^[8]. Additionally, an advanced Corning^® Glass cover material adds a layer of durability against scratches and cracks^[9].

Expanded Protections for Security and Privacy Assured

Thanks to the integration of One UI 7 on the Galaxy A Series for the first time, Samsung is further supporting robust security and privacy. With Samsung Knox Vault, the Galaxy A Series provides an extra, fortified layer of device safety, transparency and user choice – ensuring sensitive data always stays protected. Equipped with the latest One UI 7 security and privacy features, Galaxy A Series users benefit from holistic protection  — including enhancements in Theft Detection, More Security Settings and other features.^[10]

Digital Key on Galaxy A56 5G^[11] and Galaxy A36 5G devices^[12] will be available in certain markets in Asia, Europe, and North America with more markets to follow.

The new Galaxy A Series is available in a range of colours.^[13] Galaxy A56 5G is available in Awesome Light Grey, Awesome Graphite, Awesome Olive, and Awesome Pink. Galaxy A36 5G is available in Awesome Lavender, Awesome Black, Awesome White, and Awesome Lime; and Galaxy A26 5G is available in Black, Mint and Peach Pink.

To find out more about Galaxy A56 5G, Galaxy A36 5G, Galaxy A26 5G and other Galaxy smartphones, please visit: Samsung Newsroom, Samsung Mobile Press and Samsung.com.

Specification table 

^*Specifications may vary by market.
^*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

^{[1] Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language, device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off.}

^{[2] Best Face is only available for photos taken with Motion Photo turned on. The feature does not generate new facial expressions but selects from frames within the Motion Photo video clip.}

^{[3] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.}

^{[4] Filters feature is unavailable in the 3:4 64MP aspect ratio setting. Its availability might differ based on your device model and software version. Filter availability may vary based on resolution and aspect ratio settings.}

^{[5] Measured diagonally, the screen size is 6.7″ in the full rectangle and 6.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera hole.}

^{[6] 1,200 nits at HBM (High Brightness Mode).}

^{[7] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,905 mAh. Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors.}

^{[8] Based on lab test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear.}

^{[9] Corning® Gorilla® Glass Victus®+ is applied to the front and rear of Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G.}

^{[10] Availability, features and specifications provided in the article are subject to change and may vary by market and/or model.}

^{[11] Digital Key rollout for Galaxy A56 5G begins in Korea, the United Kingdom, Germany, France, Spain, and Italy. Features may vary depending on each country or region}

^{[12] Digital Key rollout for Galaxy A36 5G begins in Korea, UAE, the United Kingdom, Germany, France, Spain, Italy, and the United States. Features may vary depending on each country or region.}

^{[13] Color and model availability may vary depending on country, region, or carrier.}