The #PlayGalaxy Cup is a global mobile gaming tournament designed to showcase the powerful gaming performance of Galaxy smartphones. This year marked the first time the competition was held as a full-season league, with regional qualifiers leading up to the World Final.

“This year was the first time the #PlayGalaxy Cup was held as a full season tournament, and we’ve witnessed thrilling competition from start to finish,” said David Moon, Head of Influencer Marketing, Mobile eXperience (MX) Business at Samsung Electronics. “Samsung is thrilled to have brought gamers from all over the world together to experience the powerful performance of Galaxy S26 Ultra.”

The regional qualifiers were held across five regions — North America, Southwest Asia, Southeast Asia, Latin America, and Europe — with 32 teams from 17 countries competing for a place in the final stage. The top two teams from each region advanced, bringing a total of 10 teams from nine countries to the World Final at Gamescom.

After proving their skills through the regional qualifiers, the finalists then competed over two days for the championship.

Players compete at the #PlayGalaxy Cup World Final during Gamescom 2026.

All players at the World Final competed on Galaxy S26 Ultra, whose powerful processing performance and optimized thermal management enabled high-intensity matches through stable, immersive gameplay.

Streamer Ludwig hosts the #PlayGalaxy Cup World Final at Samsung’s Gamescom 2026 booth.

The final was won by Malaysian team and was livestreamed worldwide on YouTube through streamer Ludwig’s channel, drawing a total of 12.1M views.

The Malaysian team celebrates its victory at the PlayGalaxy Cup World Final. From left San Gaming, VRT1CAA, ADIKBOY, and ACAD

In addition to the #PlayGalaxy Cup World Final, Samsung operated a dedicated Galaxy experience zone at the venue, where visitors could get hands-on experience with Galaxy S26 Ultra, Galaxy Z Fold8, and Galaxy Z Fold8 Ultra.

Through partnerships with HoYoverse, TiMi Studio, and Gameloft, visitors to Samsung’s booth were also able to experience a variety of popular game titles across Galaxy devices.

When Samsung introduced its first foldable phone in 2019, it created a new category of mobile devices. Seven generations later, the foldable category has continued to evolve through engineering advances, design refinement, and a deeper understanding of how people use their mobile phones every day.

This two-part Q&A series with Carl Nordenberg, Vice President and Regional Head of Mobile eXperience Business, Samsung Southeast Asia & Oceania, explores how AI and new mobile form factors are reshaping the way people interact with technology. Part 1 focuses on what Samsung has learned from observing how consumers across Southeast Asia and Oceania use their mobile devices.

Samsung’s foldable journey reflects a simple but important idea: new form factors matter most when they address real consumer behavior and fit into everyday life.

Q: What type of users in Southeast Asia and Oceania is Samsung trying to reach with its foldable devices, especially with the new form factor?

Carl Nordenberg: Samsung has led and defined the foldable category for seven generations. Over that time, we’ve developed a much deeper understanding of what people enjoy doing most on their foldable devices.

Southeast Asia and Oceania is a highly mobile-first region. We have seen our foldables users spending a significant amount of time on social media, video streaming, and gaming – alongside productivity and increasingly AI-driven experiences.

That is why our latest foldable lineup is designed around distinct user needs. The Galaxy Z Fold8, with its 4:3 main display, provides a more immersive experience for entertainment, reading, and media consumption. The Galaxy Z Fold8 Ultra with its large 8-inch main display, is designed for people who want to get more done through multi-tasking and enhanced productivity. And for people who prioritize portability, design, and self-expression, the sleek Galaxy Z Flip8 is the ideal choice.

There isn’t one ideal form factor for every consumer. Our objective is to give people a choice based on how they want to use their device.

And as AI adoption accelerates across our region, these different form factors also create new possibilities for further enhancing the AI experience – across productivity, and creativity.

Q: How has the durability of foldables from Samsung been improved?

Carl Nordenberg: Durability has been one of the areas where we have learned the most over seven generations of Foldables leadership.

One exciting advancement in our new Galaxy Z series is the introduction of Flex Titanium technology. Our redesigned display structure utilizes structural and material advancements to deliver more refined product experiences – while also enhancing durability and reducing crease visibility.

But engineering improvements are only meaningful if they stand up to everyday use. To ensure that the new Galaxy Z series is built for real-world conditions, Samsung conducted more than 100 reliability validation tests, including drops, repeated folding, pressure, moisture and debris.

This allowed us to better understand how the devices would perform under different conditions and identify potential issues.  We strive to continuously improve our foldables with each generation so that consumers have the confidence to pick the foldable that best fits them. Our priority is to preserve the unique advantages of the foldable form factor, by delivering larger and more immersive displays, as well as lighter and thinner devices without compromising durability and performance.

Q: How are Galaxy AI features optimized for each of the different form factors?

Carl Nordenberg: This is where foldables become particularly interesting. AI should not simply be the same experience placed onto a different-sized screen. The foldable form factor can give users more ways to interact with AI and what they are able to do with it. And with One UI 9, we’ve refined those interactions for each device.

On the Z Fold8 Ultra, the larger screen and split-view functionality make it particularly powerful for productivity and multi-tasking. For example, users can access Now Nudge and keep Automation progress visible while other content stays on-screen at the same time.

On the Z Fold8, One UI 9 takes advantage of both its unique 10:16 cover screen and 4:3 main display, giving users different ways to consume, create, and interact with content, depending on if their device is open or folded.

And on the Z Flip8, AI experiences like Now Brief can be accessed directly from FlexWindow, so users can get useful and timely information without even opening their phone.

The important point is that we are designing each form factor around different priorities and use cases, to bring the best AI experiences to Galaxy foldable users.

Q: How can the new Galaxy Z8 Series help a workforce be more productive at work?

Carl Nordenberg: Our existing Z Fold devices have already shown us how valuable a larger mobile display can be for productivity.

For some users, a device such as the Z Fold 8 Ultra can also potentially allow businesses to consolidate what they previously did across both a mobile phone and a tablet. They can communicate, review documents, work across multiple applications and access more information at once, while still carrying a device that fits easily in their hand.

The new form factor also creates opportunities for businesses with highly mobile workforces. Think about a sales representative, a field-service employee or someone who spends much of the day moving between locations. They may need more screen space to review information, demonstrate content or complete tasks, but they do not necessarily want to carry several devices.

That combination of portability and a larger workspace is one of the most compelling productivity benefits of the foldable form factor.

Q: Consumers today could say “I am interested in a foldable device but haven’t yet made the switch”. What’s the biggest reason one should?

Carl Nordenberg: Foldables have come a long way over the past seven generations.

When we first launched the category, foldables were often seen as something primarily for tech enthusiasts and early adopters. But with each generation, we have made the devices, thinner, lighter, more durable, more powerful, and more distinctively useful in everyday life.

One of the most encouraging things we see in growing the foldables category, is that once consumers actually experience a foldable phone, they’re much more open to the category. In fact, the Fold7 and Flip7 achieved an almost 40% repurchase rate in Southeast Asia and Oceania, showing that once consumers adopt foldables, many choose to stay with the category.

We’re also seeing that momentum continue with this generation. Our new Galaxy Z8 series has been enthusiastically embraced by consumers in the region, with pre-orders for foldables in Southeast Asia and Oceania achieving a record-high with the new launch. Additionally, pre-orders for the Galaxy Z Fold8 and Fold8 Ultra devices were almost 60% higher compared to the Galaxy Z Fold7.

I think this progress reflects our focus and commitment to making foldables a mainstream category. We’ve delivered meaningful improvements with every generation and we will continue to refine the portfolio based on user needs. We want the form factor to fit naturally into how people already live, work, create, and communicate – while giving them more possibilities

From Form Factor to Fit

Samsung’s foldable journey shows that innovation is not only about changing the shape of a device. It is about understanding what that different shape enables people to do.

Seven generations of consumer insight have helped Samsung evolve our foldables portfolio to meet diverse needs, from productivity and entertainment to portability and creativity.

For Samsung, the lesson is clear: the best mobile experiences are not defined by specifications or form factor alone. They are shaped by people – their habits, their priorities, and the different ways they use their mobile phones throughout the day.

In part 2 of the Q&A, Carl dives into the evolution of the AI landscape as more models, assistants, and services are made available to users.

Keywords: Design, Foldable Form Factor, Mobile AI Experiences

_{^[1] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/sg/offer/samsung-care-plus/mobile/. Care at home & abroad: When in need of Samsung Care+ services during your travel, contact the visiting country/region’s local customer services centre in advance for Samsung Care+ availability}

_{^[2] If you buy a new Galaxy foldable on Samsung.com and enroll in a monthly Samsung Care+ plan, your first three months of coverage are free.}

Across Southeast Asia and Oceania, consumers are using AI to communicate, create content, find information, improve productivity, and manage daily tasks. As these experiences are increasingly supported by the devices and services people already use, the conversation is moving beyond individual features. People are starting to ask how AI can become more useful, more accessible, and more seamless in daily life.

This is the second article in a two-part Q&A series with Carl Nordenberg, Vice President and Regional Head of mobile eXperience Business, Samsung Southeast Asia & Oceania. In part 2, he discusses the rapidly evolving AI landscape and why Samsung believes the future will be defined by choice, openness, and experiences built around users’ needs.

Q: With multiple AI systems available, how should users know which AI they should use?

Carl Nordenberg: There isn’t one “correct” AI model. It depends on the user, the situation, and the task at hand.

Our goal is to provide the best AI experience possible. Different AI models have different strengths and since we launched Galaxy S26 earlier this year, we’ve offered users a variety of trusted AI agents to rely on. For example, users might activate Bixby as a conversational device agent, and choose an alternative agent for search and discovery.

Instead of only relying on one AI agent, we are focused on enabling multiple agents to work seamlessly across apps, services, and features, so that users can enjoy more natural and personalized experiences.

 Q: What is Samsung’s long-term vision for Galaxy AI?

Carl Nordenberg: Our strategy is to remain open to collaborating with companies that can provide the best AI experiences for our customers, while also developing our own AI technologies and solutions.

One important area of focus for Samsung is localization. Regions like Southeast Asia and Oceania are incredibly diverse and we are committed to expanding language support and providing enhanced AI experiences that are genuinely useful in local contexts.

The AI landscape will continue to evolve, which is why we’re building Galaxy AI as a platform. Ultimately, the vision for Galaxy AI is to integrate the right capabilities – both from Samsung and our partners – to deliver seamless and differentiated experiences to our users. Starting with the Galaxy Z8 series, we’re moving beyond just adding AI features on top of the OS but building deeper system-level foundation with the engines, policies and intelligence needed for agents, apps and services to work together.

Q: Five years from now, what do you hope consumers think of when they hear “Galaxy AI”?

Carl Nordenberg: Five years from now, we’d like consumers to associate Galaxy AI with the best AI experience available, not just on mobile phones, but across the broader Samsung ecosystem.

Samsung has an advantage with our ecosystem where users can interact with AI across multiple different touchpoints. From mobile phones and watches, to tablets, televisions, and other smart home appliances, each device captures different signals about who the user is and what they need.

For example, your phone may recognize events in your calendar, and know when you have a busy schedule, while your watch understands your sleep and activity patterns. Working together with other connected devices, AI can surface the right information at the right times to help you manage your day more easily.

Q: What will the next phase of mobile AI look like for consumers?

Carl Nordenberg: I don’t think the next phase of mobile AI will be defined by one assistant, one model or one breakthrough feature. It will be defined by how naturally AI fits into everyday life. For Samsung, that means staying open, working with the best partners and giving users choice, while keeping the user experience simple. Different AI systems will continue to have different strengths. The value comes from making those strengths available in ways that feel seamless, useful, and relevant for each individual.

That is particularly important in Southeast Asia and Oceania, where people use mobile technology across so many parts of their lives, from work and communication to entertainment and creativity.

The future of AI will depend not only on what the technology can do, but on how naturally it supports what people already want to do.

In that sense, the most meaningful AI may be the one you notice the least: it understands your context, helps at the right moment, and makes your everyday tasks easier.

Keywords: AI-powered productivity, Mobile AI experiences, Choice, Openness, AI Agents

_{^[1] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region, and language. Text message prompts available with certain third-party messaging apps including Samsung Messages, Google Messages, Google Chat. Split view supported scenarios may vary. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed.}

_{^[2] Text message prompts available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat.}

_{^[3] Now Brief feature requires Samsung Account login. Available functions and features may vary by country, region, language, device model and apps. Some features may require a network connection. There is a limit to how many times custom cards can be generated and edited. If the limit is reached, try again the next day.}

_{^[4] Availability may vary by country, region and language.}

_{^[5] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/sg/offer/samsung-care-plus/mobile/. Care at home & abroad: When in need of Samsung Care+ services during your travel, contact the visiting country/region’s local customer services centre in advance for Samsung Care+ availability}

_{^[6] If you buy a new Galaxy foldable on Samsung.com and enroll in a monthly Samsung Care+ plan, your first three months of coverage are free.}

Smart Switch is Samsung’s data transfer app^[1] that allows users to move contacts, photos, videos, messages, apps, settings and more from an Android or iOS device to a new Galaxy device. With One UI 9 on the new eighth-generation Galaxy Z series, Smart Switch makes switching devices easier and more seamless than before. Quick Share has also been enhanced, making it easier to share files with friends, family and colleagues using different platforms.

Start Switching With Just a QR Code

With One UI 9, users no longer need to install the Smart Switch app separately on their iOS device. By simply scanning the QR code displayed on their new Galaxy, they can start transferring data through Smart Switch.

The updated Smart Switch also makes it easier to connect wirelessly. The two devices can connect without users needing to find the right cable or adapter before getting their new phone set up.

Bring More of Your Phone With You

With One UI 9, Smart Switch has expanded the types of data that can move from iOS devices to Galaxy. In addition to previously supported data such as photos, messages, contacts, calendars and apps, users can also transfer passwords and passkeys, call history, accessibility settings and eSIM information.

These may be less visible than a photo library, but they can make a big difference to how quickly a new device feels ready to use. A saved password means one less account to set up again. Bringing over accessibility settings can reduce the need to recreate a personalized experience. eSIM information can also be transferred, making it easier to continue using an existing mobile setup.

Make Galaxy Feel More Familiar

Whether switching to Galaxy Z Fold8 Ultra, Z Fold8 or Z Flip8, users can make their new device feel familiar from the start. Beyond transferring data, they can adjust key settings such as Swipe gestures and Home screen layout to suit the way they use their phone. With the UI customization app Good Lock, users can also personalize the Home screen, app switching and more, giving them greater freedom to use Galaxy in the way that works best for them.

For those switching from iOS to Galaxy, these options can help recreate familiar ways of navigating and organizing their previous smartphone, reducing the adjustment that can come with moving to a new environment. This helps users settle into their new Galaxy more comfortably and naturally from the start.

Keep Sharing After the Switch

Changing smartphones does not mean everyone around a user changes theirs too.

Friends, family and colleagues may continue using different devices, which makes cross-platform sharing an important part of the experience long after setup is finished. Devices running One UI 9 and One UI 8.5 can benefit from an enhanced cross-device sharing experience^[2] with Quick Share. With AirDrop compatibility, Quick Share makes it easier to share files between Galaxy and iOS devices.

Choosing a new smartphone should come down to the experience people want next. By simplifying how the switch begins, expanding what can move across and making it easier to keep sharing afterward, Samsung is reducing more of the practical barriers between smartphone ecosystems.

The result is a simpler way to move to Galaxy, while bringing more of what already matters along for the journey.

^[1] Transferable data may vary depending on the device OS (Android or iOS), OS version and connection method. Data transfer from an iOS device to a Galaxy device using the upgraded method is available on devices running Android 17 or later and iOS 26.6 or later in regions outside mainland China

^[2] The “Share with iOS devices” feature is currently supported first on select flagship models, including the Galaxy Z Fold8 Ultra, Galaxy Z Fold8, Galaxy Z Flip8 and Galaxy S26, with support planned to expand to more models in the future.

The latest generation of foldables were recently unveiled in London where media and content creators from Southeast Asia and Oceania were among the first to experience the new devices.

Tracing a route through the city’s most photographed corners, they explored new perspectives with the Samsung Galaxy Z8 Series, capturing everything from historic riverside landmarks to bustling local markets. And here’s how they did it.

Create Like a Pro: The Galaxy Z Fold8 Ultra Flagship Camera System

Whether it was an artistic shot of the Thames or eye-catching street-side architecture, the Galaxy Z Fold8 Ultra made it easier to capture, refine and share everyday moments with greater clarity and control.

Shot by Johnboy Iype John from The Straits Times, Singapore: The Lloyd’s Building meets the Walkie-Talkie in a portrait of modern London, captured with the Galaxy Z Fold8 Ultra.

Want the highest resolution photos from the Galaxy Z Fold8 Ultra?

Introducing the 200MP main camera^[1] which captures rich details and clarity, now enhanced with High Dynamic Range (HDR) capability for more true-to-life images.

Shot by Mary Bautista (@marybautistayt) from the Philippines: An after-work crowd framed against the Victorian grandeur of Leadenhall Market, captured on the Galaxy Z Fold8 Ultra.

What’s the best way to get close-up details with the Galaxy Z Fold8 Ultra?

Use the all-new 50 MP ultra-wide camera to get greater detail and clarity across wider scenes and macro shots. This will give you the flexibility for snapping shots of sweeping landscapes, intricate interiors, or close-up details.

Shot by Lee Khai Sin (@l_khaisin) from Malaysia: Heritage meets innovation in this photograph of The Gherkin’s texture and detail, shot on the Galaxy Z Fold8 Ultra.

Does the Galaxy Z Fold8 Ultra take good photos in low light?

Yes. Improved Nightography^[2] helps photos and videos look brighter and clearer in low light, so users can capture standout moments even when lighting isn’t ideal.

A Versatile Camera, Built for the Way Creators Shoot 

The Tower Bridge has been a historic landmark of London on the River Thames since 1894, making it a natural first test for the Galaxy Z Fold8’s camera system. Its iconic twin towers, Victorian architecture and riverside setting offer photographers plenty to frame.

Shooting from a low angle against an open sky, Nguyễn Hữu Đan Anh (@dananh0112) from Vietnam framed the bridge on the expansive main display and turned it into social-ready photos and video with all-in-one capture, editing and sharing on the Galaxy Z Fold8.

How does the Galaxy Z Fold8 help you turn group footage into more focused video content for socials?

With My FanCam^[3], users can select a subject that the Galaxy Z Fold8 should track. With this feature, footage can be automatically reframed into a preferred aspect ratio — making polished edits faster and easier with less manual effort.

Shot by Nguyễn Hữu Đan Anh (@dananh0112) from Vietnam: Two sides of one moment – capturing reactions from both the storyteller and the scene in front of them, taken with Dual Recording on the Galaxy Z Fold8.

How can I shoot reaction videos with just my Galaxy Z Fold8?

Dual Recording does it for you: the front and rear cameras work together at the same time, and you can use the cover screen to help you stay in frame while you shoot what’s in front.

Shot by Mohamad Fahmi from Droidlime, Indonesia: This low-angle street scene captures the depth and character of Central London with striking clarity, brought to life by the Galaxy Z Fold8.

With the Galaxy Z Fold8, creativity doesn’t need to wait for the perfect setup. Its advanced dual camera system gives creators like Fahmi greater freedom to capture every angle with clarity, ease, and imagination.

What gives the Galaxy Z Fold8 the ability to shoot from different angles?

The Galaxy Z Fold8’s Dual 50 MP cameras^[4] deliver high resolution detail across wide and ultra-wide shots, preserving image quality for different scenes and shooting conditions.

Redefining Mobile Imaging for Power Users

Against London’s backdrop of vibrant streetscapes and stunning architecture, the Samsung Galaxy Z Fold8 Ultra redefined how moments were preserved, edited, and experienced. With the new Galaxy Z8 Series, the city of London was a canvas of fleeting moments, unexpected angles, and stories waiting to be captured by the media and creators.

Keywords: Street photography, Content creation, Mobile photography, Galaxy camera experience, Foldables, Nightography 

_{^[1] Compared to previous Galaxy Z Fold models}

_{^[2] Compared to previous Galaxy Z Fold models}

_{^[3] My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no subject to track. Accuracy of results is not guaranteed.}

_{^[4] Results may vary depending on lighting conditions and/or shooting conditions including multiple subjects, being out of focus or moving subjects.}

Samsung Electronics Singapore today announced that the new Galaxy Z Series and Galaxy Watch line-up is now generally available in Singapore.

In Singapore, the Galaxy Z Fold8 Ultra | Fold8 | Flip8 and Galaxy Watch9 | Watch Ultra2 are now available through local telcos, major consumer electronics and IT stores, Samsung Online Store, Samsung Official Stores on select platforms, and Samsung Experience Stores.

The latest Galaxy Z Fold Series has seen strong early demands in Southeast Asia and Oceania, with pre-orders for the Galaxy Z Fold8 and Z Fold8 Ultra having increased by almost 60% in the region, compared to the Galaxy Z Fold7.

Graphite was the most popular colour overall for Galaxy Z Fold8 Ultra and Galaxy Z Fold8, while Pink led pre-orders for Galaxy Z Flip8. Among Samsung.com pre-order customers aged 15 to 34, online exclusive colours Green Shadow, Pistachio and Mint emerged as the top choices for Galaxy Z Fold8 Ultra, Fold8 and Flip8, respectively.

The New Galaxy Z Series: Three Distinct Foldable Experiences

Built on seven generations of foldable innovation and consumer insight, the new Galaxy Z Series gives users more choice than ever, with three distinct experiences engineered to fit different needs.

Galaxy Z Fold8 introduces a fresh form factor built around the way people explore, discover and immerse themselves in their favourite content. Its display ratios are designed to move naturally with users throughout the day – from quick interactions like messaging, browsing and short-form video on the wider cover screen to more immersive viewing, reading and gaming on the 4:3 main display.

At just 201 g, it is Samsung’s lightest Galaxy Z Fold yet, while Samsung’s new Flex Titanium technology helps support a slimmer display structure with lasting durability and reduced crease visibility over time.

Galaxy Z Fold8 Ultra brings Galaxy’s renowned Ultra standard to foldables, combining a larger workspace with an upgraded camera system and performance built for demanding creative workflows. Its expansive 8-inch main display opens up more room for multitasking, while Now Nudge^[1] helps users move from conversation to action by suggesting relevant next steps across supported apps.

The 200 MP main camera now supports High Dynamic Range (HDR) for richer detail, colour and clarity. A new 50 MP ultra-wide camera adds greater flexibility for wider scenes and macro shots, helping users capture more from one device.

Galaxy Z Fold8 Ultra also features a 5,000 mAh battery^[2], 45 W fast charging and an expanded graphite cooling structure – all in Galaxy’s slimmest Z Fold design yet, measuring just 4.1 mm when unfolded and weighing 215 g.

Galaxy Z Flip8, Samsung’s sleekest Flip ever released, is built for expression and quick interaction on the go. Its reimagined FlexWindow brings apps, insights, actions and assistance directly to the cover screen. Now Brief^[3] surfaces personalised information based on users’ schedules, routines and interests. Users can also access Gemini from the FlexWindow through side-key activation or natural voice requests, making it easier to complete connected actions on the go.

Galaxy Z Flip8 further enhances Samsung’s signature Flip camera experience with a 50 MP camera, ProVisual Engine and FlexCam experiences that make it easier to capture, preview and share polished photos and videos from flexible angles.

Across Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8, Dual Recording captures both the action and the user’s reaction, while My FanCam^[4] automatically tracks and reframes a selected subject.

Galaxy Watch Ultra2 | Watch9: Effortless Health Management From the Wrist

Galaxy Watch Ultra2 and Galaxy Watch9 extend the Galaxy experience to the wrist, helping users turn daily activities into more meaningful, actionable guidance. Both devices are powered by the Snapdragon Wear® Elite Platform and are designed to support continuous health tracking with improved performance, comfort and battery life.

Galaxy Watch Ultra2 is built for outdoor adventures and high-performance users who need long-lasting endurance, reliable durability and precise tracking. Available in a 47 mm size, it features an 800 mAh^[5] battery, a display with up to 5,000 nits of brightness, shock-resistant titanium casing and dedicated tracking modes for outdoor sports, including Trail Run^[6]. It is also rated IP69K and 10 ATM and certified to EN 13319^[7].

Galaxy Watch9 is designed as an everyday health companion for wellness-conscious users who want to build healthier habits through continuous activity and sleep tracking. Available in 40 mm and 44 mm sizes, the Galaxy Watch9 features a lightweight aluminium casing, a comfortable design for 24/7 wear, a display with up to 3,000 nits of brightness and health features such as Vitals^[8], Heart Health Score^[9], Daily Cardio Load^[10] Fitness Index^[11], and Hearing.

Together with the new Galaxy Z Series, Galaxy Watch Ultra2 and Galaxy Watch9 expand Samsung’s AI ecosystem, bringing connected companion experiences across phone and wrist.

Availability 

The latest Galaxy Z Series will be generally available in Singapore starting today, 14 August 2026. The Galaxy Z Series are available in a range of colours, including Violet Shadow for Galaxy Z Fold8 Ultra; Lavender for Galaxy Fold8, and Pink for Galaxy Flip8, along with other colour options — with online exclusive colours available exclusively on Samsung.com.

Customers purchasing a new Galaxy Z Series device will receive a six-month trial of Google AI Pro, including 5 TB of cloud storage, valued at US$119.94. With expanded access to Google’s AI models, users can enhance productivity and creativity on their foldable devices.^[12]

Switching to Galaxy is now easier than ever, thanks to a more seamless migration experience across a wider range of devices. With the updated Smart Switch, iOS users can scan a QR code on their current device and wirelessly transfer data without downloading an additional app. Smart Switch can also transfer more types of data, including passwords and passkeys, call history, accessibility settings and eSIM information, helping reduce the time needed to set up a new device. With new compatibility between Quick Share and AirDrop, users can also share files seamlessly between iOS and Galaxy devices in both directions.^[13]

The Galaxy Watch Ultra2 and Watch9 will also be generally available in Singapore starting 14 August 2026. The Galaxy Watch Ultra2 is available in 47 mm, while the Galaxy Watch9 is offered in 40 mm and 44 mm. Colour, size, connectivity option, model, and availability may vary.

Consumers who purchase the latest Galaxy Watch Ultra2 and Watch9 can access exclusive subscription trial benefits, including a 60-day Strava trial valued at US$23.98 and a two-month iFIT trial valued at US$19.98^[14]. Together, these benefits help users track workouts from the wrist and extend their fitness experiences through partner apps. Terms, eligibility and availability may vary by market.

To give users peace of mind after upgrading, Samsung Care+ offers comprehensive protection with fast repairs for accidental damage, extended warranty coverage and certified expert support at home and abroad. Customers who purchase a new Galaxy foldable on Samsung.com and enrol in a monthly Samsung Care+ plan will receive the first three months of coverage at no cost.^[15]

With One UI 9, the new Warranty and care section in Settings also gives users a clear view of their enrolment status, coverage details and warranty expiration in one place, with options to run self-diagnostics and access repair support.

For more information, please visit Samsung Singapore Newsroom.

_{^[1] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts available with Samsung Messages and certain third-party messaging apps such as Google Messages, Google Chat. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed.}

_{^[2] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4854 mAh for Galaxy Z Fold8 Ultra}

_{^[3] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection.}

_{^[4] My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no subject to track. Accuracy of results is not guaranteed.}

_{^[5] Typical value tested under third party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Typical capacity is 800 mAh (35 % increase compared to previous Galaxy Watch Ultra). Actual battery life may vary depending on network environment, usage patterns and other factors.}

_{^[6] Trail running is available on Android phones (Android 10 or above) and requires the Samsung Health app (v7.0 or above). Samsung account login required. Service only available with Galaxy Watch Ultra 2.}

_{^[7] Galaxy Watch Ultra2 has a water resistance rating of 100 meters according to the ISO22810 standard. The test was conducted in 5 % salt water and 4 ppm chlorine water. Galaxy Watch Ultra2 is also water resistant with an IPX8 rating based on the lab test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes and an IPX9K rating based on the lab test conditions for water resistance against powerful water jets. Galaxy Watch Ultra2 has obtained EN13319, which is a standard applicable to instruments measuring water depth by the environmental pressure as used by divers and also the dive time in certain condition. Water resistance is not a permanent condition and can diminish over time. If it’s been exposed to seawater, rinse it in freshwater and dry after use. Refer to the user manual for further information, including care/use instructions. Galaxy Watch Ultra2 is dust resistant with an IP6X rating based on the lab test conditions by a third party: 2 kg of talc powder (max. diameter of 0.05 mm) per cubic meter was blown into a test chamber housing the device (air pressure within device kept below surrounding air) for 2 hours. Dust resistance may vary by actual usage conditions.}

_{^[8] Vitals is for wellness only, not for the diagnosis or treatment of any medical condition. If you’re concerned about your health, be sure to see a medical professional. Vitals requires sleep data of at least 7 nights, Vitals available on Android phones (Android 10 or above) and requires the Samsung Health app(v.7.00 or above). Samsung account login required. To use Vitals, it is necessary to wear a Galaxy Watch or Galaxy Ring while sleeping.}

_{^[9] Available on upcoming Galaxy Watch with One UI 9. Requires a compatible Samsung Galaxy phone, Samsung Health app v7.0 and Samsung account. Requires initial setup wearing watch for 24 hours (including awake and asleep). The Heart Health Score software functions are not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment or prevention of disease.}

_{^[10] Daily Cardio Load is available on Android phones (Android 11 or above), and requires the Samsung Health app (v7.0 or above) and One UI Watch 9.0 or above. Samsung account login required. Service only available on Galaxy Watch7 or above. To use the feature, at least 7 days of activity records are required, while 28 days of continuous wear is recommended for optimal accuracy. Please note that values may increase in daily situations where heart rate rises, such as during tension, anxiety or stress.}

_{^[11] Fitness Index is available on Android phones (Android 11 or later), and requires the Samsung Health app (version 7.0 or later) and One UI Watch 9.0 or above. Samsung account login is required. This service is only available on Galaxy Watch7 or above. To use the features, BIA and VO2Max each need to be measured at least once, along with 2 days of activity records and step count data.}

_{^[12] The stated US$119.94 value is based on the U.S. monthly subscription price of US$19.99 for six months. Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to the terms for Google One, AI Credits and offers. Offer ends August 1, 2027 at 11:59 p.m. PT. Available only to users aged 18 or older. Unless cancelled earlier, Google One will charge US$19.99 per month after the trial ends. Cancel anytime. Return of the purchased device may result in cancellation of the subscription. See full terms at https://one.google.com/offer/terms-and-conditions/samsung-flipfold8-6month-trial.}

_{^[13] Wired transfers from Android devices require the receiving device to have Android 6.0 or later and the sending device to have Android 6.0 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 6.0 or later and the sending device must have Android 6.0 or later. Open Smart Switch Mobile in “Settings” on the receiving Galaxy device or download the Smart Switch Mobile app from the Galaxy Store. Data, content and apps available for transfer may vary by transmission method. Wired transfers from iOS require the receiving device to have Android 17 or later and One UI 9 or later, and the sending device to have iOS 26.6 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 17 or later and the sending device must have iOS 26.6 or later. Availability of eSIM transfer may vary by carrier.}

_{^[14] Free trial offers are available to eligible users only and may require registration of a valid payment method. After the 60-day Strava trial period, the Strava subscription will automatically renew at the applicable subscription price unless cancelled at least 24 hours before the renewal date. Users can check the renewal date and price and manage or cancel their subscription through the Strava subscription settings or the platform used to activate the subscription. For iFIT, renewal, pricing, payment and cancellation terms may vary by market and subscription platform and will be presented to users at the time of enrolment. Terms, eligibility, benefits and availability may vary by market and partner. Please review the applicable partner terms before activating an offer.}

_{^[15] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/sg/offer/samsung-care-plus/mobile/. Care at home & abroad: When in need of Samsung Care+ services during your travel, contact the visiting country/region’s local customer services centre in advance for Samsung Care+ availability.}

Ahead of general availability, Samsung has seen encouraging demand for the new Galaxy Z Fold8 Ultra and Galaxy Z Fold8 in Singapore. Consumers have shown a strong preference for the 512GB variants, taking advantage of the complimentary storage upgrade promotion during pre-orders, while the Violet Shadow (Galaxy Z Fold8 Ultra), Lavender (Galaxy Z Fold8) and Pink (Galaxy Z Flip8) have emerged as popular colour choices among pre-order customers.

From 14 August 2026, the Galaxy Z Fold8 Ultra, Galaxy Z Fold8, Galaxy Z Flip8, Galaxy Watch9 and Galaxy Watch Ultra2 will be generally available in Singapore, offering more ways to unfold new experiences using Galaxy AI.

Galaxy Z Fold8 Ultra | Fold8 | Flip8: Unfold Your Range

The new Galaxy Z Fold8 Ultra | Fold8 | Flip8 will be available for purchase at:

• Local telecommunication operators (Singtel, StarHub and M1);
• Samsung Experience Stores;
• Samsung Shop App and Samsung Online Store (Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8);
• Samsung Official Stores in Lazada, Shopee, TikTok, iShopChangi and KriShop;
• Major consumer electronics & IT stores;
• And other selected channels, including ZYM Mobile.

From 14 August to 8 September, consumers who purchase the latest Galaxy Z Series will enjoy up to $288 e-voucher^[1].

For more details^[2] on launch promotions for purchases through local telecommunication operators, consumer electronics & IT stores, and other online retailers, please visit their respective websites:

• Singtel: https://www.singtel.com/galaxyz
• StarHub: https://www.starhub.com/samsung
• M1: https://www.m1.com.sg/samsung
• Samsung Official Store (Lazada): http://www.lazada.sg/samsung-unpacked
• Samsung Official Store (Shopee): http://www.shopee.sg/m/galaxyz
• Samsung Official Store (KrisShop): http://www.krisshop.com/en/brands/samsung
• Best Denki: https://bestdenki.com.sg/samsunggalaxy
• Challenger: www.online.challenger.sg/pages/samsung-galaxy-z-series
• Courts: www.courts.com.sg/samsung/galaxy-phones
• Gain City: https://gaincity.com/new-galaxy
• Harvey Norman: www.harveynorman.com.sg/promotions/samsung-galaxy-z-series
• iShopChangi: http://www.ishopchangi.com/en/campaigns/samsung
• ZYM: https://zym.sg/promotion/

The recommended retail prices for the latest Galaxy Z Series devices are as follows:

* Exclusive to Samsung Online Store and Samsung Shop App

Galaxy Watch9 | Watch Ultra2: Your Health Companion on the Wrist

The latest Galaxy Watch9 | Watch Ultra2 will be available for purchase at:

• Local telecommunication operators (Singtel, StarHub and M1);
• Samsung Experience Stores;
• Samsung Shop App and Samsung Online Store (Galaxy Watch9 | Watch Ultra2);
• Samsung Official Stores in Lazada, Shopee, TikTok, iShopChangi and KrisShop;
• Major consumer electronics & IT stores;
• And other selected channels, including ZYM Mobile.

From 14 August to 8 September, consumers who purchase via Samsung Online Store, Samsung Shop App, Samsung Experience Store, Samsung Official Stores, local telecommunication operators and selected major consumer electronics & IT stores can enjoy 15% off Galaxy Watch9 and Watch Ultra2 with purchase of any Galaxy Smartphone or Tab.^[4]

For more details^[5] on launch promotions for purchases through local telecommunication operators, consumer electronics & IT stores, and other online retailers, please visit their respective websites:

• Singtel: https://www.singtel.com/galaxyz
• StarHub: https://www.starhub.com/samsung
• M1: https://www.m1.com.sg/samsung
• Samsung Official Store (Lazada): http://www.lazada.sg/samsung-unpacked
• Samsung Official Store (Shopee): http://www.shopee.sg/m/galaxyz
• Samsung Official Store (KrisShop): http://www.krisshop.com/en/brands/samsung
• Best Denki: https://bestdenki.com.sg/samsunggalaxy
• Challenger: www.online.challenger.sg/pages/samsung-galaxy-z-series
• Courts: www.courts.com.sg/samsung/galaxy-phones
• Gain City: https://gaincity.com/new-galaxy
• Harvey Norman: www.harveynorman.com.sg/promotions/samsung-galaxy-z-series
• iShopChangi: http://www.ishopchangi.com/en/campaigns/samsung
• ZYM: https://zym.sg/promotion/

The recommended retail prices for the latest Galaxy Watch9 | Watch Ultra2 are as follows:

The following Galaxy Watch9 | Watch Ultra2 accessories will also be available to complement the smartwatch:

Making Future Upgrades Easier with New Galaxy Club

New Galaxy Club^[6] gives customers greater certainty and peace of mind when upgrading to the next generation of Galaxy Foldables.

Customers who purchase an eligible new Galaxy Z Series device on Samsung’s website can join New Galaxy Club at $339 and enjoy:

• A guaranteed trade-in value of 50% of their device’s original RRP (up to $1,849) when upgrading to any eligible next-generation Galaxy Foldable during its pre-order period, subject to the device meeting the applicable trade-in conditions; and
• 2-year Samsung Care+ coverage included for added protection and peace of mind (worth up to $388).

Customers who purchase an eligible 2-year Samsung Care+ or 2-year Samsung Care+ Premium plan will also be automatically enrolled in New Galaxy Club.

For more information, visit: http://www.samsung.com/sg/smartphones/new-galaxy-club/

Cinch: Exclusive Subscription Partner

Consumers looking to purchase the latest Galaxy Z Series can now consider a subscription of the device instead with Cinch. They can subscribe to the new Galaxy Z Fold8 from $125/month on a 12-month subscription plan.

The subscription programme provides low monthly payments, worry-free protection, with an option for a device-upgrade upon completion of the subscription term.

Consumers can visit http://samsung.cinch.sg to learn more about Cinch subscription programme^[7].

More information on the latest Galaxy Z Series is available on the Samsung Newsroom here.

_{^[1] This Promo is valid from 14 Aug 2026, 12:00 a.m. SGT to 8 Sept 2026, 11:59 p.m. SGT. While stocks last. This Promo will entitle you to an e-voucher worth: (i) $288 for your Galaxy Z Fold8 Ultra or Galaxy Z Fold8 1TB purchase; (ii) $138 for your Galaxy Z Fold8 Ultra, Galaxy Z Fold8 or Galaxy Z Flip8 512GB purchase; or (iii) $48 for your Galaxy Z Fold8 Ultra, Galaxy Z Fold8 or Galaxy Z Flip8 256GB purchase. . This Promo is subject to product availability, storage variant availability and fulfilment availability. E-Vouchers are not exchangeable for cash and cannot be replaced if unused, expired or forfeited. This Promo cannot be stacked with other promotions, discounts, vouchers or privileges.The products under this Promo may vary by retail outlet / platform. Samsung reserves the right to amend these Terms and Conditions and/or amend or withdraw this Promo at any time without prior notice and without assigning any reasons.}

_{^[2] Memory and colour variants differ from store to store. Please check with respective stores for availability.}

_{^[3] Actual user-accessible internal memory is less than specified total memory due to storage of the operating system, the software used to operate device features, and other built-in applications, and may vary after software updates/upgrades.}

_{^[4] This Promo is valid from 14 Aug 2026, 12:00 a.m. SGT to 8 Sept 2026, 11:59 p.m. SGT. This Promo will entitle you to 15% off each Galaxy Watch9 or Watch Ultra2 product with purchase of any Galaxy Smartphone or Tab in a single transaction. This Promo is subject to product availability, storage variant availability and fulfilment availability. The products under this Promo may vary by retail outlet / platform. Samsung reserves the right to amend these Terms and Conditions and/or amend or withdraw this Promo at any time without prior notice and without assigning any reasons.}

_{^[5] Memory and colour variants differ from store to store. Please check with respective stores for availability.}

_{^[6] This Promo is valid from 14 Aug 2026, 12:00 a.m. SGT to 8 Sept 2026, 11:59 p.m. SGT. T&Cs apply. For more information, visit www.samsung.com/sg/smartphones/new-galaxy-club/}

_{^[7] Consumers can visit www.samsung.cinch.sg to learn more about Cinch subscription programme. Cinch Terms and conditions apply.}

Galaxy Z Fold8 Ultra may be most recognisable for its 8-inch folding main display, but the device’s real benefit is more than simply having a larger screen.

Building on established Galaxy tools such as Multi Window^[1] and Samsung DeX, context-aware experiences for foldables such as Now Nudge^[2] help keep more of a task visible and make it easier to move from one step to the next without constantly switching apps.

Whether you’re researching, planning a trip, or editing content, Galaxy Z Fold8 Ultra adapts to the way you work, helping you accomplish more from a single device.

Why Is Galaxy Z Fold8 Ultra Good for Productivity?

Galaxy Z Fold8 Ultra is like a mobile workspace that can adapt to the task at hand. It can transition from its 6.5-inch cover screen to its expansive 8-inch main screen^[3] without losing your place.

Start with an app while the device is folded, then open it to continue right where you left off with more room to examine a photo, comfortably review a spreadsheet, or work across supported apps side by side.

The Snapdragon 8 Elite Gen 5 Mobile Platform for Galaxy^[4], 5,000 mAh battery^[5], and expanded graphite cooling structure help keep the device responsive during demanding multitasking, content creation, and AI-powered tasks.

How Do I Use Multiple Apps at Once?

Multi Window lets you run supported apps side by side on the main screen. Galaxy Z Fold8 Ultra supports two-way and three-way split view, and you can resize the individual windows to suit your task. Check your calendar while replying to a message, search the web while reviewing a presentation, or use a calculator while reviewing your budget spreadsheet. You can also open supported apps in pop-up view when you want a movable, resizable window over your existing workspace.

You can even quickly access frequently used apps from the Taskbar at the bottom of the main screen, like you would on a tablet. If you regularly use the same apps together — such as Calendar and Messages — you can save them as an app pair and reopen the combination in split view with one tap.

What is Now Nudge and How Does it Work?

With Now Nudge, Galaxy Z Fold8 Ultra automatically recognises what you’re doing and proactively suggest what you might want to do next. For example, if you’re messaging about meeting up with a friend for dinner, it might suggest adding it to your calendar. When you tap to open your calendar app, the conversation stays visible on one side of your screen, helping you move forward without losing context or manually switching between windows.

What Is Samsung DeX and How Does It Work on Galaxy Z Fold8 Ultra?

Samsung DeX makes it possible to use Galaxy Z Fold8 Ultra in a desktop-like workspace. Connect a monitor, keyboard, and mouse^[6] to work across multiple apps in resizable windows, use a desktop-style taskbar and navigate with a cursor for a complete mobile workstation.

Pre-order for the Galaxy Z Fold8 Ultra ends 13 August. More information on pricing and promotions available here.

_{^[1] Certain applications may not support Multi Window.}

_{^[2] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region, and language. Text message prompts currently available with Samsung Messages and certain third-party messaging apps including Google Messages and Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed.}

_{^[3] Measured diagonally, Galaxy Z Fold8 Ultra’s Main Screen size is 8.0-inch in the full rectangle and 8.0-inch accounting for the rounded corners; actual viewable area is less due to the rounded corners.}

_{^[4] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.}

_{^[5] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4854 mAh for Galaxy Z Fold8 Ultra.}

_{^[6] Sold separately.}

When shopping for a new phone, you’ve probably read reviews and watched comparison videos in search of the “best” device.

While rankings can be helpful, they can’t answer the most important question: which phone is best for me? That answer depends on personal considerations like how you prefer to work, create, and stay connected throughout your day.

Why Does Samsung Offer Multiple Foldable Form Factors?

The best foldable isn’t the same for everyone. That’s exactly why Samsung offers three distinct foldable designs with the new Galaxy Z Series.

Whether you want to consolidate with a single mobile device that can power through your to-do list, a screen built for streaming and reading, or looking for something more compact and convenient, Galaxy Z Series has options.

Through eight generations of refinement, Samsung understands what users want most from foldables. The new Galaxy Z Series is the result of all that experience. Every device delivers in the areas users care about most: displays, durability, portability, and performance.

Which Galaxy Z Foldable Is Right for You?

The latest Galaxy Z Series offers a range of innovative foldable form factors, the compact Galaxy Z Flip8, the brand-new Galaxy Z Fold8, and the powerful Galaxy Z Fold8 Ultra.

Deciding which is right for you ultimately depends on what you want from your smartphone experience, and how your phone fits into your life.

Choose Galaxy Z Flip8 if you want:

• Maximum portability from Samsung’s slimmest and lightest Z Series device
• An experience built around self-expression and capturing the best selfies
• Everyday convenience for quick tasks without opening your phone

Choose Galaxy Z Fold8 if you’re looking for:

• A new foldable shape designed for consuming social and video content
• An immersive viewing experience for watching, reading, and gaming
• Samsung’s lightest Galaxy Z Fold yet

Choose Galaxy Z Fold8 Ultra if you prioritise:

• Samsung’s top-of the line experience reserved for Ultra devices
• Multitasking on an expansive 8-inch folding main screen^[1]
• Productivity and flagship performance
• The most versatile and capable camera system in the Galaxy Z Series, with 200 MP Wide camera and upgraded 50 MP Ultra Wide camera for the most scenic shots in high-resolution

Across the lineup, the durability of the Galaxy Z Series is complemented by Galaxy’s latest mobile AI^[2] experiences and software optimised for each form factor, giving you a bespoke experience built around each unique design.

The best phone is the one that fits your life, and Samsung Galaxy’s portfolio is designed to help you find it. From the Galaxy Z TriFold introduced in late 2025, to the latest Galaxy Z Series, Samsung is committed to evolving its foldable portfolio to meet a wide range of needs and lifestyles.

Hear it from the experts

Still not sure which foldable to get? HardwareZone details who should get which Galaxy Z Series smartphone based on your usage needs.

Pre-order pricing and promotions can be found here.

_{^[1]Measured diagonally, Galaxy Z Fold8 Ultra’s Cover Screen size is 6.5” in the full rectangle and 6.5” accounting for the rounded corners. The Main Screen size is 8.0” in the full rectangle and 8.0” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole.}

_{^[2] Galaxy AI basic features provided by Samsung are free. Any Samsung enhanced AI features and all third-party AI features are subject to different terms and may be subject to fees.}

Across seven generations, Samsung has helped define the foldable category through advances in display technology, hinge engineering and materials innovation — all driven by a deep understanding of how people use their devices.

To hear how those insights guided the engineering behind Samsung’s latest foldables, Samsung Newsroom sat down with Sunghoon Moon, Executive Vice President and Senior Executive of Mobile R&D Office – Hardware, Mobile eXperience (MX) Business at Samsung Electronics.

 Q. How have seven generations of user insights shaped Samsung’s approach to the latest Galaxy Z Series?

From the beginning, we saw foldables as an opportunity to redefine how people interact with their smartphones — not simply as a new form factor. Through seven generations, we’ve learned how people open, carry, unfold and rely on their devices. Those insights have shaped our engineering priorities and guided each new generation of the Galaxy Z Series.

Over time, three priorities became clear: larger, more immersive displays; thinner and lighter devices without compromising durability; and ultra performance while preserving the unique advantages of the foldable form factor. Delivering all three became the defining engineering challenge behind the latest Galaxy Z Series.

Q. Samsung describes foldable innovation as engineering one connected system. What does that mean in practice?

With foldables, every component is interconnected. Making a device thinner, for example, means redesigning the display, hinge, battery, thermal system and internal architecture together. Rather than optimising individual parts separately, we engineer the entire device as one connected system. This end-to-end engineering philosophy extends from materials and component design to manufacturing, validation and the final product experience — allowing engineering advancements to become improvements people experience every day.

Samsung engineered each of the latest foldables as one connected system to bring about key improvements for users.

Q. The new Galaxy Z Series introduces Flex Titanium technology. What engineering challenges did it solve? 

Our goal was to make foldables thinner and lighter without compromising durability or the viewing experience. That required us to rework the display support structure protecting the ultra-thin OLED panel while preserving the flexibility needed for repeated folding.

Used in demanding industries such as aerospace, titanium offered the strength and resistance against permanent deformation essential for a foldable display. But selecting the material was only the beginning. The real challenge was developing the processing, structural design and manufacturing expertise needed to make titanium suitable for repeated folding.

Flex Titanium technology makes the display thinner and more durable while reducing crease visibility.

Flex Titanium combines two titanium-based elements. The titanium plate beneath the display serves as the primary structural support, helping absorb pressure and impacts from both the front and rear of the device. A precision-engineered lattice structure — created through a hybrid manufacturing process — allows the plate to remain flexible while maintaining structural strength. Beneath the display panel, the titanium-alloy film provides the strength, flexibility and elastic recovery needed to support repeated everyday folding, even at a thickness of just tens of micrometres — roughly one-third the thickness of a human hair.

Flex Titanium technology features an exceptionally thin titanium-alloy film and precision-engineered titanium plate.

Together, these innovations strengthened the display support structure while reducing display module thickness by 10%, creating additional space for the battery, thermal system and camera. For users, that translates into a thinner, lighter device with a flatter display and reduced crease visibility.

Q. How did Samsung reinvent the battery system for the latest Galaxy Z Series?

 Users expect longer battery life, faster charging and a thinner foldable — without compromising safety, stability or long-term reliability. Meeting those expectations required reengineering the battery system, not simply increasing battery capacity.

We introduced a silicon-carbon anode to improve energy density, but the innovation extends beyond the anode. Because silicon-carbon materials are more reactive, maintaining long-term stability under high-voltage conditions meant optimising the entire battery system. Improvements to the display structure also created additional internal space, allowing us to redesign the battery system while preserving a slimmer form factor. As a result, Galaxy Z Fold8 Ultra features a 5,000 mAh battery.

The same philosophy shaped charging. Rather than applying a single solution across the line-up, we developed charging architectures tailored to each foldable form factor. Galaxy Z Fold8 Ultra and Galaxy Z Fold8 use a dual-path charging architecture that helps distribute power more efficiently across the battery system, enabling faster, more stable and reliable charging while improving heat management. This supports 45 W fast charging, enabling Galaxy Z Fold8 Ultra to reach a 67% charge in 30 minutes. For Galaxy Z Flip8, the charging architecture was separately optimised for the unique spatial and thermal requirements of its compact form factor.

Q. To ensure foldables can withstand years of everyday use, how does Samsung validate durability before bringing a device to market?

For us, durability isn’t just about design — it must be proven through testing. We validated the complete foldable system under conditions that reflect how people use their devices. The latest Galaxy Z Series was subjected to more than 100 reliability validation tests covering real-world conditions including drops, repeated folding, pressure, moisture and debris. Our goal was to understand how the complete device performs in everyday use, identify potential issues before they reach customers and build foldables people can trust.

Q. Looking back at the entire development process, how would you describe Samsung’s approach behind the Galaxy Z Series?

Everything starts with the user. Over seven generations, we’ve transformed user insights into innovations in materials, components and the overall device experience. That philosophy continues to guide the Galaxy Z Series — delivering foldables that are thinner, more durable, more capable and more intuitive year after year.

Over the years, Samsung has transformed user insights into advancements for the Galaxy Z Series.