Samsung Electronics Singapore today unveiled its highly anticipated 2025 lineup of AI-powered TVs and soundbars at the Unbox & Discover event. Redefining home entertainment, the new range introduces the groundbreaking Samsung Vision AI. This transforms the way users interact with their screens, delivering deeply personalised and immersive experiences, and placing the TV at the heart of the connected smart home.

The 2025 lineup is headlined by the flagship Samsung Neo QLED 8K and Samsung Neo QLED 4K TV series. These new offerings bring stunning visuals and immersive sound, and are the first to feature Samsung Vision AI^[1] with smarter, adaptive features that reimagine what Samsung TVs can do.

“At Samsung, we believe that the best innovations come from truly listening to our customers and understanding how they live their lives. We know that our consumers in Singapore value technology that feels more personal and intuitive. That is exactly what we set out to do with our 2025 lineup of AI-powered TVs,” said Patrick Khor, Head of Department, TV & Audio, Samsung Singapore. “Powered by our most advanced processors and Samsung Vision AI, our TVs have now become intelligent companions that adapt and learn your preferences, suggest content that matches your mood, while seamlessly connecting your smart home through SmartThings. Through technology, we are creating experiences that enrich the moments that matter most to families in Singapore.”

Samsung Vision AI Enabling Smarter, More Personal Screen Experiences

Samsung Vision AI represents the next step in Samsung’s journey to deliver intelligent, intuitive, and seamless screen experiences, and will be integrated across the 2025 range of Neo QLED, QLED, OLED, and The Frame models.

With the ability to make your Samsung TV aware of its surroundings, adaptive to user preferences and autonomous in delivering intuitive features, Samsung Vision AI transforms the brand’s 2025 AI TVs into smart companions that enhance entertainment, simplify interactions, and seamlessly integrate into connected lifestyles.

At the core of Samsung Vision AI are intelligent and personalised features which redefine how users interact with their screen and engage more deeply with their favourite content. Generative Wallpaper^[2] transforms screens into dynamic, personalised art canvases, allowing users to make images that perfectly match their taste or occasion. Own a Galaxy Watch? Universal Gestures^[3] lets you control your TV through your smartwatch – with simple hand motions like rotating the watch bezel to scroll the screen or making a fist to return to a previous menu.

Looking beyond personalisation, Samsung’s 2025 AI TVs come equipped with a built-in SmartThings Hub, transforming the TV into a central hub for smarter living through integration with the SmartThings ecosystem, as well as new SmartThings^[4] features that simplify and enhance daily life.

• SmartThings Energy offers insights into energy consumption patterns, promoting efficient energy use throughout the home.
• Family Care^[5] enhances comfort by automatically adjusting room settings, like dimming the lights when a child falls asleep, while providing real-time updates and recorded events through TVs.
• With Pet Care^[6], potentially use your TV as a pet-sitting assistant when you are outside. Your TV can detect noises like barking through its microphone, and then automatically turn on your pet’s favourite content.
• Home Insights⁴ provides notifications from your connected smart devices right on screen, including a 3D Map View that shows information and details of your entire smart home so that you can monitor and manage directly from the TV.

All your favourite apps, services and the latest Samsung Vision AI features are available through One UI Tizen – available now on all of Samsung’s 2025 range of Neo QLED, QLED, OLED, and The Frame models. One UI Tizen introduces a fresh, clean interface that mirrors what you will find on many Galaxy smartphones, tablets, and watches. It also allows your household to create separate profiles and receive curated recommendations tailored to their preferences. Samsung is now offering up to seven years^[7] of OS upgrades; this extends the longevity of each device, keeping it up to date with the latest features, security enhancements, and performance improvements, so that users’ investments in Samsung Vision AI-powered TVs are truly future proof.

Security is crucial for Singapore households today due to the increasing prevalence of cyber threats, and the need to protect sensitive personal information within households. Samsung TVs are protected by Samsung Knox, a comprehensive security platform that safeguards user data and privacy, with high security standards maintained for the benefit of home users. It helps to shield families from malicious threats by protecting sensitive data like passwords^[8], monitoring connected IoT devices, blocking phishing websites to protect against malicious sites, and enhancing personal information protection through Samsung Knox Vault. Samsung TVs also receive constant security updates, with a dedicated security team providing regular updates that help keep your TV safe, for at least 3 years from TV launch^[9], ensuring your family’s digital safety evolves with emerging threats.

Samsung continues to shape how people experience art at home by expanding access to the Samsung Art Store^[10], a premium digital platform for fine art exclusively on Samsung Smart TVs. For the first time, the Samsung Art Store will be available on 2025 Samsung Neo QLED 8K, Neo QLED 4K, and QLED models^[11], as well as on The Frame and MICRO LED series, making art from the world’s leading artists, museums, and galleries more accessible that ever. The Samsung Art Store offers access to a vast catalogue of over 3,000 curated works from prestigious global partners, including MoMA and the estates of Magritte and Basquiat.

Samsung 2025 TV lineup: Exceptional advancements, made possible with AI.

Samsung Vision AI also delivers exceptional advancements in picture and sound quality, making every on-screen moment captivating. On-device AI picture and sound technologies analyse content and environmental factors in real time, dynamically adjusting visuals and audio for an optimised experience.

Samsung Neo QLED 8K QN990F is Samsung’s most advanced TV to date.

The flagship Neo QLED 8K QN990F is Samsung’s most advanced TV to date, powered by the NQ8 AI Gen3 Pro processor^[12], leverages a suite of on-device AI features to enhance picture quality, sound clarity and overall viewing experience.

8K AI Upscaling Pro^[13] elevates lower-resolution content up to stunning 8K quality, ensuring incredible detail and clarity in every frame. Motion Xcelerator 240Hz^[14] ensures blazing fast motion clarity for gaming and sports, while AI Motion Enhancer Pro^[15] smooths the motion of fast-moving visuals and text, so you can always keep your eye on the ball. Dedicated top-channel speakers power Dolby Atmos sound, while Object Tracking Sound Pro^[16] provides dynamic, realistic audio that follows the movements on screen – like creepy footsteps in a horror movie or cars zooming around a track.

The QN990F also integrates our award-winning Glare-Free technology, offering stunning 8K visuals across dark and bright rooms. Plus, the all-new Wireless One Connect Box^[17] is a game changer for cable management, offering a wireless connection between the TV and the external box up to 30 feet away., allowing for cleaner installations and more flexible room setups.

Samsung Neo QLED 4K QN90F continues to offer stellar viewing experience enhanced by AI and Glare-Free technology.

The Samsung 2025 Neo QLED 4K lineup is our most expansive yet, including four model series (QN90F, QN85F, QN80F, and QN70F), all featuring Quantum Matrix Mini LEDs for stellar brightness and accurate colour across every scene.

The flagship QN90F features the upgraded NQ4 AI Gen3 Processor^[18], which offers improved picture and sound quality. The processor upscales older content into 4K resolution, while Neo Quantum HDR+^[19] analyses each scene to boost brightness and make visuals appear even more realistic. The QN90F also comes with Glare-Free technology, offering greater flexibility for placement of the TV regardless of lighting conditions at home. Motion Xcelerator 165Hz^[20] ensures ultra-smooth motion of action-packed content.

Samsung OLED S95F delivers impressive colour contrast and accuracy with our brightest-ever OLED screen.

Our OLED lineup is also refreshed with the S95F series, featuring OLED Glare-Free technology that eliminates glare and reflections from sunlight or ambient lighting, while delivering impressive colour contrast and accuracy OLEDs are known for. The S95F boasts our brightest-ever OLED screen and OLED HDR Pro – delivering vibrant, full-screen brightness, deep blacks, and Pantone®-validated colours. Powered by the powerful NQ4 AI Gen3 Processor^[21] that optimises contrast, brightness, depth and colour across every scene, the TV can also upscale lower resolution content into brilliant 4K visuals. For gamers, Motion Xcelerator 165Hz¹⁴ ensures smooth motion and blazing fast speeds from even the most demanding games. Together, these upgrades make the S95F our best OLED yet, offering a cinematic picture without distractions.

A New Vision of Art: Introducing the Frame Pro

The Frame Pro delivers even brighter and sharper visuals with Neo QLED technology.

Samsung is strengthening its commitment to seamlessly blending art and technology with the launch of The Frame Pro, a new addition to the iconic Frame lineup. The Frame Pro enhances the art and entertainment experience with advanced Neo QLED picture quality that delivers brighter colours, sharper contrasts, and improved local dimming for deeper blacks. Powered by the NQ4 Gen3 AI Processor, The Frame Pro offers improved picture quality across your favourite artwork and shows. It also comes with the innovative Wireless One Connect, allowing for more flexible installations that blend in seamlessly with your environment.

A New Dimension of Sound with AI

To accompany the stunning 2025 AI TV lineup, Samsung has introduced a new range of soundbars that combine state-of-the-art hardware with intelligent AI-driven features, designed to elevate home entertainment with unparalleled sound.

Best paired with the Samsung 2025 TV line-up, HW-Q990F offers AI-driven audio optimisation to enhance the overall home entertainment experience.

As the successor to the highly acclaimed HW-Q990D, the HW-Q990F takes home audio to new heights. It features newly engineered dual active subwoofers that deliver robust bass and ultra-low-frequency precision. Plus, a new cube design reduces the subwoofers to half the size of its predecessor, minimising resonance and blending flawlessly into modern interiors with a refined serrated finish.

The HW-Q990F delivers advanced AI-driven sound optimization through features such as Dynamic Bass Control which enhances clarity in low-frequency ranges by utilizing non-linear bass management for balanced and distortion-free sound. Q-Symphony immerses the user in 3D surround sound by detecting the position of wireless speakers like the Music Frame and automatically optimising audio effects based on its distance and angle. In this mode, the HW-Q990F uses the Samsung TV’s Neural Processing Unit (NPU) to make dialogue clearer and to deliver more immersive, synchronised audio. Active Voice Amplifier Pro provides real-time content analysis that reduces background noise and emphasises dialogue for an enhanced viewing experience.

The HW-QS700F delivers optimised surround sound, no matter how you place it.

The HW-QS700F offers even more versatility in home audio with its sleek design and innovative gyro-sensor technology. Suitable for both wall-mounted and tabletop setups, this soundbar adapts to the user’s space. Its built-in gyro-sensor can automatically detect whether it is positioned vertically or horizontally, fine-tuning the audio output to ensure optimal clarity and immersive sound in any configuration.

Samsung AI TV Pre-order Promotions

No matter which Samsung screen you choose, you can shop confidently from the #1 global TV brand for 19 years running^[22].

Customers who pre-order a Samsung AI-powered TV can enjoy free gifts^[23] worth up to S$1,448, until 1 June 2025^[24]. Pre-order benefits include:

• Free Galaxy Watch 7 (Bluetooth 40mm) worth S$448, when you purchase a TV that is 75” and above.
• Enjoy a trade-up value of up to S$1,000 when you trade in your old TV for the latest Vision AI TV^[25].
• Enhance your space with a beautiful work of art. Get up to a 5-month free subscription to the Art Store^[26] worth S$6.99 per month.
• Get an additional S$150 e-voucher when you purchase our latest soundbars with any Samsung TV^[27].

To learn more about the pre-order promotion, please visit www.samsung.com/sg/tvs/pre-order/.

For more information about the 2025 TV and sound systems line-up, please visit www.samsung.com/sg.

^[1] Samsung Vision Al is only available on 2025 Neo QLED 8K, Neo QLED, OLED, QLED and The Frame TV models. Samsung Vision Al features vary by TV model. (Excludes Crystal UHD, FHD and HD TV models).

^[2] Generative Wallpaper: The number of generation attempts allowed per day may be limited. The image depicted on the TV screen is AI-generated images created through the Generative Wallpaper function. This feature is not supported on OLED models. This feature is not supported in China.

^[3] Requires Galaxy Watch 4 and higher / Wear OS 5 and higher.

^[4] SmartThings: Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice. Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account. Connected devices are sold separately. UI is subject to change without prior notice.

^[5] Family Care: Real-time streaming on mobile is supported on Android OS 11.0 and higher versions or iOS 16.0 and higher versions, and is available on 2025 Samsung TVs and later models. It only works when the TV is turned off. Real-time streaming on TV is also supported. Camera is sold separately.

^[6] Pet Care: Real-time streaming on mobile devices is supported on Android OS 11.0 and higher versions or iOS 16.0 and higher versions, and is available on 2025 Samsung TVs and later models. It only works when the TV is turned off. TV must be connected to a power source to use this feature. TV and mobile device must be connected to SmartThings to send and receive notifications. Real-time streaming is not supported on TV. Camera is sold separately.

^[7] Samsung Account required for network-based smart services, including streaming apps and other smart features. Computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. One UI Tizen OS updates are available for up to 7 years from the product release year starting in 2023. Availability, features, contents, apps and services are subject to change without notice and may vary by product and model. OS updates does not cover hardware-related performance, features or durability.

^[8] Samsung Knox Security: Personal data includes directly input PIN-codes and passwords, and IoT device information shared through the SmartThings app. The latest software is required.

^[9] Samsung Knox Security: Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015. Latest software update is required.

^[10] Fees apply to Art Store subscription service. Art pieces in the Art Store are subject to change without prior notice.

^[11] Available models may vary by country.

^[12] Utilises AI Based formulas to upscale to 8K resolution. Resulting picture may vary based on source content.

^[13] Utilises AI Based formulas to upscale to 8K resolution. Resulting picture may vary based on source content.

^[14] 4K 240Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.

^[15] Utilises AI-based formulas.

^[16] Utilises AI-based formulas.

^[17] TV must be connected wirelessly for full TV functionality. Wireless connection may be affected by surrounding environment, may not connect when enclosed or blocked by metal (e.g., from inside a metal cabinet) or by other physical objects such as walls. TV and Wireless One Connect require separate power cord connections.

^[18] Utilises AI Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.

^[19] Compared to Neo Quantum HDR, 50″ & 43″ QN90 have Neo Quantum HDR.

^[20] 4K 165Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary. 115″ QN90 has Motion Xcelerator 144Hz.

^[21] Utilises AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.

^[22] According to market research firm Omdia, Samsung achieved a 28.3% market share in the global TV market in 2024, maintaining the number one ranking it has held since 2006.

^[23] Purchase of different products entitles you to different gifts.

^[24] While stocks last. Terms & conditions apply.

^[25] Trade-up value dependent on 2025 TV model selected. While stocks last. Terms & conditions apply.

^[26] Free 5 months subscription to the Art Store is only applicable to the Frame Pro 75” or 85”.

^[27] Promotion applies to HW-Q990F/HW-Q800F / HW-QS700F only.

Samsung Electronics Co., Ltd. announced that approximately 80 models in its 2025 TV, monitor and soundbar lineups have received Product Carbon Reduction^[1] and Product Carbon Footprint^[2] certifications from TÜV Rheinland, a globally recognised certification organisation based in Germany. This marks the fifth consecutive year that the premium lineups, Neo QLED 8K and Neo QLED, have received such certifications, reinforcing the company’s continued efforts in carbon reduction.

“Samsung Electronics is committed to driving technological innovation for a sustainable future”, said Taeyong Son, Executive Vice President of Visual Display Business at Samsung Electronics. “As the world’s leading TV manufacturer, we will continue to be at the forefront of establishing a more energy-efficient ecosystem that benefits consumers.”

Following last year’s certification of 60 models across the Neo QLED, OLED and Lifestyle TV categories, Samsung has further increased its number of certified products in 2025 to include QLED TVs. In addition, the company is also working towards obtaining certification for its Color E-Paper lineup later this year.

The certifications from TÜV Rheinland are awarded following a rigorous evaluation of a product’s entire lifecycle — including manufacturing, transportation, usage and disposal — based on internationally recognised sustainability standards. These certifications highlight Samsung’s efforts to reduce environmental impact across its product lineup.

In particular, the Product Carbon Reduction certification is granted to products that have already received Product Carbon Footprint certification and further demonstrate a measurable reduction in carbon emissions compared to their predecessors.

Samsung’s leadership in energy-efficient display technology dates back to 2021, when the Neo QLED became the first 4K and higher-resolution TV to earn the Reducing CO₂ certification. Since then, Samsung Electronics has continually expanded its portfolio of environmentally certified products, including QLED, Crystal UHD, Lifestyle TVs, OLED TVs and a wide range of monitors and digital signage products.

For more information on Samsung’s 2025 TV lineup, please visit www.samsung.com.

^[1] 38 Certified models include Neo QLED 8K(QN990F, QN950F), Neo QLED 4K(QN90F, QN85F), OLED(S95F 55”/65”, S90F, S85F 77”/83”), The Frame Pro(LS03FW), LCD Signage(QMC 43”, 50”, 55”, 75”), and Soundbar(Q930F, Q800F, QS700F) products.

^[2] 42 Certified models include Neo QLED 8K(QN900F), Neo QLED 4K(QN80F, QN70F), OLED(S95F 77”/83”, S85F 55”/65”), The Frame(LS03F), QLED(Q8F, Q7F), Viewfinity S80UD, S80D, QMC 65’’/85’’, Soundbar(Q990F), EMDX 32″.

Samsung Electronics Co., Ltd. today announced the integration of Eclipsa Audio — a groundbreaking 3D audio technology developed in partnership with Google — into its 2025 TV and soundbar lineup. By empowering creators to craft dynamic, immersive audio content and enabling seamless playback on Samsung TVs, Eclipsa Audio brings captivating audio and visual experiences closer to consumers than ever before.

“We are proud to lead the industry with the integration of Eclipsa Audio into our 2025 TV and soundbar lineup,” said Taeyong Son, Executive Vice President and Head of the R&D Team, Visual Display Business, Samsung Electronics. “This innovation opens new possibilities for immersive audio experiences and reinforces our commitment to shaping the future of home entertainment.”

Innovating the Home Entertainment Experience

Samsung, the global leader in the TV market for 18 consecutive years, is redefining home entertainment with the integration of Eclipsa Audio. With the largest market share over 75 inches worldwide, Samsung TVs are poised to make this groundbreaking technology accessible to more consumers than ever before.

Eclipsa Audio allows creators to adjust audio data such as the location and intensity of sounds, along with spatial reflections, to create an immersive three-dimensional sound experience.

As the first in the industry to adopt Eclipsa Audio, Samsung is integrating the technology across its 2025 TV lineup — from the Crystal UHD series to the premium flagship Neo QLED 8K models — to ensure that consumers who want to experience this advanced technology can choose from a wide range of options.

Expanding Content and Playback

Starting in 2025, creators will be able to upload videos with Eclipsa Audio tracks to YouTube. Viewers with 2025 Samsung devices will be able to watch YouTube videos with premium spatial audio when available.

To ensure consistent audio quality, Samsung and Google are working with the Telecommunications Technology Association (TTA) to create a certification program for devices using Eclipsa Audio, ensuring that consumers experience the highest standards of sound fidelity.

“We believe that Eclipsa Audio has the potential to change the way we experience sound,” said Jim Bankoski, Vice President of Engineering, Google Chrome. “We are excited to see how the creator community uses it to create new and innovative audio experiences.”

Earlier this year, Samsung unveiled its full 2024 audio video line-up with a series of Unbox and Discover experiences across SEAO. This year’s lineup delivers premium audio and visual experiences supported by AI innovation, including the newest Neo QLED 8K featuring Samsung’s latest and most innovative TV processor yet in the NQ8 AI Gen3.

More recently, Samsung hosted members of the press from across the region at the 2024 Southeast Asia Tech Seminar in Bangkok, Thailand, delivering detailed information and exclusive hands-on experiences through in-depth dialogue sessions and demonstrations, outlining the latest devices as well as their on-device and Cloud AI features.

We had the opportunity to sit down with Yohan Zondak, Head of Visual Display for Samsung Southeast Asia & Oceania, on the latest TV industry trends and how Samsung’s 2024 display line-up is inspiring new ways of living in SEAO.

Q: How are the latest technology trends such as AI elevating everyday experiences like home entertainment?

A: For Samsung, AI isn’t new. We have been investing in AI for more than a decade. Through these investments, Samsung is uniquely positioned to lead the way in everyday AI, from the applications in our devices, to our AI-enabling chips powering our 2024 lineup of audio and video devices launched recently.

We are at a time where AI is delivering tangible benefits to the end user while also driving smarter and better experiences that will redefine how we live, work, and play. In fact, consumers in SEAO today are more discerning than ever before when it comes to making purchase decisions for TVs at home – with almost 7 in 10 SEAO users expecting their new TV to not just enable them to enjoy extensive high-quality content (72%), but also support all of the latest technology and features (71%), as well as provide the most cinematic and immersive experiences (69%) possible.

According to the Samsung 2023 TV Awareness Survey^[1]

Every user is unique, and each uses technology in different ways, whether at home or outside. Samsung has built intelligent features into our visual display products from the hardware-up, providing a wide range of devices with improved quality, accessibility, and security.

From advanced technology in our MICRO LED displays to our Neo QLED 8K enabled by the new NQ8 AI Gen3 Processor, with AI, everyone can enjoy their favorite content in a more accessible and intuitive way. By doing so, Samsung hopes to set new benchmarks for new home entertainment experiences empowered by AI.

In addition, Samsung TVs are the go-to option for all who are ready to upscale their entertainment, delivering endless viewing content with Samsung TV Plus^[2] so users can enjoy access to free television channels and an ever-growing video-on-demand library.

Q: Unlocking the power of AI right from your Samsung Smart TV; what practical benefits should users expect from this new technology?

A: Our new AI TVs are designed with one goal in mind, and that is to enhance the everyday viewing experience for our users. Take for example the NQ8 AI Gen3 processor; this is our fastest and most innovative processor ever yet, with an on-device AI engine (NPU) two times faster than our previous Gen2 model with eight times more neural networks^[3].  Simply put, this capability means our TVs like the Neo QLED 8K can now improve user viewing experience with the display of sharper and clearer images, as well as through features such as AI Motion Enhancer Pro^[4].

In addition, despite the advent of high-quality streaming, what does that mean for users who want to revisit old favorites that might come in lower resolution formats? Features like 8K AI Upscaling helps to upscale low-resolution content, further optimising the user experience for large screen sizes. This means that you can still enjoy SD and HD content, upscaled to 8K quality, for maximum enjoyment.

Q: How are Samsung TVs elevating gaming experiences in 2024?

A: Ask any gamer out there, how much they like spending time adjusting settings for optimum performance. For TVs, it can be cumbersome to have to manually switch between different TV modes into the right one optimised for gaming. This is why we have features like AI Auto Game mode on our latest OLED TVs, which can automatically set the appropriate picture and sound settings depending on the game, using AI to intelligently identify the game genre.

For example, if you like playing football games, the TV automatically switches to Sports mode to help the grass color appear more natural. If you play first person shooter games a lot, AI Auto Game mode changes the TV mode to FPS mode, offering better visibility in-game with darker scenes. At the end of the day, users can spend more time gaming, and less on figuring out how to get things to work.

Q: How does a human-centered philosophy shape users’ experience of AI?

A: At Samsung, we believe that AI should go beyond the device to make a tangible and more personalised impact across all areas of your life.  

One example is that our TVs automatically detect subtitles and convert them into spoken audio allowing more of us to enjoy the TV-watching experience. Samsung’s Audio Subtitles help make the TV experience more inclusive for those with low vision and vision impairment, who might rely on audio and dialogue to follow along but may meet challenges with foreign films and programs with subtitles that can be difficult to read.

In addition, we’ve also been hard at work with a wide variety of partners, including energy and materials suppliers – to ensure that sustainability principles are applied beyond just the design of the products that we bring to market. To that effect, SmartThings AI Energy Mode^[5] enables users towards sustainable daily living, by automatically reducing power consumption and having less impact on the environment without negatively impacting the viewing experience. You can continue enjoying the TV experience as intended, while unlocking both energy and cost-savings at the same time.

Of course, at the core of our SmartThings and TV experience is security and privacy. Users can rest assured that their devices and data are protected with Samsung Knox, a trusted security solution integrated into our TVs. Additionally, Samsung Knox has most recently achieved the Common Criteria certification for the 10^th year in a row, acknowledged by 31 countries worldwide for assessing the security integrity of IT products.  Knox Vault, a dedicated security chip which uses advanced encryption technology to monitor and secure data transfer between all connected devices – are one of the many innovative solutions we provide for better peace of mind.

^[1] The Samsung 2023 TV Awareness Survey was conducted from 31 August 2023 to 24 September 2023. It surveyed 1,920 respondents through a consumer panel, aged 25 to 64, who intend to buy a TV in the next six months, from the following 8 markets: Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam.

^[2] Samsung TV Plus is currently available in Australia and New Zealand.

^[3] The amount of neural networks has also increased eightfold from 64 to 512, allowing everything on screen to be displayed in crisp detail.

^[4] Viewing experience may vary according to types of content and format. AI Motion Enhancer Pro does not apply to PC connection and Game Mode.

^[5] AI Energy Mode can reduce energy consumption by 23% based on Neo QLED 8K 65QN800C. 

Based on findings from Singapore respondents for Samsung’s 2023 SEAO TV Awareness Survey^[1], discover which of the five persona types^[2] you are when it comes to purchasing a new TV, and find out which Samsung TV best suits you!

^[1] The Samsung 2023 TV Awareness Survey was conducted from 31 August 2023 to 24 September 2023. It surveyed 1,920 respondents through a consumer panel, aged 25 to 64, who intend to buy a TV in the next six months, from the following 8 markets: Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam. The survey measures an individual’s attitudes towards buying a new TV.

^[2] The survey measured an individual’s attitudes toward buying a new TV, and the persona types listed are not mutually exclusive.

Samsung Electronics, the world’s leading TV manufacturer for 18 consecutive years, has commenced this year’s 2024 Southeast Asia Tech Seminar in Bangkok, Thailand. From April 23 to 24, Samsung will showcase its cutting-edge 2024 lineup, featuring AI-powered technologies that offer enhanced picture, sound and customization.

Since 2012, Samsung’s global Tech Seminar sessions have served as a platform for sharing detailed information and exclusive product experiences. As part of its ‘Screens Everywhere, Screens for All’ vision, Samsung plans to present innovations that deliver industry-leading viewing experiences and user-friendly features.

The 2024 Southeast Asia Tech Seminar in Bangkok follows a successful series kickoff in Frankfurt, Germany this February. At this event and upcoming seminars in regions such as Latin America, Samsung will present new TV and monitor technologies, as well as lifestyle products:

• Samsung’s 2024 Neo QLED 8K includes the latest NQ8 AI Gen3 Processor, which enables a vivid and more precise picture through its 512 neural networks—eight times as many as its predecessor. It supports features like 8K AI Upscaling Pro and AI Motion Enhancer Pro for the best Neo QLED 8K visuals to date.
• The 2024 Samsung OLED TV upscales content to 4K resolution thanks to the NQ4 AI Gen2 Processor, and features OLED Glare Free technology. Certified by Underwriters Laboratories Inc. (UL), the technology reduces light reflection on the screen to provide a more immersive viewing experience with fewer distractions.
• Music Frame is a new lifestyle product that functions as a frame-shaped speaker. It can be used as a frame on the wall by inserting images or photos into its replaceable photo frame.
• Samsung Knox, applied to Samsung TV, achieved a ‘Common Criteria’ certification, recognized by 31 countries this February as strengthening TV security measures in terms of software and hardware.

“We can present some of Samsung’s key AI TV technologies during the Tech Seminar,” said Yongjae Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “We are not only showcasing the differentiated AI TV technology from competitors but also doing our best to protect customer’s various personal information.”

For more information on Samsung’s 2024 TV and monitor lineup, please visit www.samsung.com/.

Meet Pawel Achtel, a world-renowned professional in underwater cinematography with a career spanning over 35 years and more than 5,000 dives ranging from the equator to Antarctica. The filmmaker’s extensive diving experience informs his cinematographic work — which has captured the attention of industry leaders such as National Geographic, BBC and Discovery — providing a unique perspective on life underwater and highlighting his expertise in designing and producing advanced cinematography equipment. He was also involved in capturing 8K resolution underwater sequences for “Avatar: The Way of Water.”

Samsung Newsroom sat down with Pawel Achtel to dive into the details of underwater cinematography and explore how Samsung’s Neo QLED 8K lineup is reshaping the landscape for filmmakers and viewers at home.

How 8K Technology Transforms Underwater Filmmaking

In fields like underwater cinematography, where visuals matter most, Samsung’s Neo QLED 8K is indispensable. Not only does it help viewers feel immersed in the scene, but it is also vital for filmmakers to assess underwater footage.

Due to variables like ocean currents and light refraction, filming underwater in true 8K quality can be difficult. “But, when all the circumstances line up, the results are breathtaking,” shared Achtel.

While advanced technologies like submersible lenses assist in capturing these shots, Neo QLED 8K — known for its high resolution and clarity — allows filmmakers like Achtel to closely examine even the smallest details of underwater scenes. This close look helps improve sharpness and other aspects of image quality after filming, overcoming the challenges of underwater optics.

“The underwater world is elusive — and filmmakers have a rare opportunity to allow people to see it in great detail, in a way people may not see elsewhere,” said Achtel. “It makes these shots interesting and captivating as they reveal an environment completely foreign to us in stunning detail.”

Samsung made waves at CES 2024 by introducing the latest Neo QLED 8K with the new NQ8 AI Gen3 processor, delivering a cinematic experience at home. Impressed by its features, the filmmaker called the TV “a transformative advancement.”

He specifically praised features like 8K AI Upscaling Pro and AI Motion Enhancer Pro,^[1]  available on select Neo QLED 8K models, highlighting Samsung’s commitment to outstanding visuals. “Having witnessed the advanced features at CES 2024, I can confidently say they enhance realism and immersion,” added Achtel.

However, for this underwater cinematographer, the true power of 8K lies in the seamless integration of production and viewing technologies — charting a new course in content creation and consumption.

Diving Deep Into 8K Home Cinema

As the development and adoption of 8K filming equipment continues to grow, it’s also driving the creation of content that fully embraces the potential of 8K resolution. The unparalleled realism and captivating qualities of 8K make it an essential tool for storytelling, especially for content that demands a powerful visual impact.

Take underwater footage, for example, which is often played at a slower pace — giving audiences the time to absorb unfamiliar environments and take in details that might otherwise go unnoticed.

On the Neo QLED 8K, viewers can appreciate the “impressive color accuracy” and “nuanced portrayal of detailed scenes” of the ocean’s depths. From the calming blue water to the vivid and bright hues of fish and coral reefs, Achtel attributes the appeal of his 8K underwater imagery to the variety of striking colors and patterns. With Neo QLED 8K, the benefits now extend beyond just the content itself.

“On the viewing side, Neo QLED 8K plays a pivotal role in bringing the 8K ecosystem to life,” he explained. “It not only showcases content with remarkable clarity but also upscales lower-resolution footage to nearly 8K quality, ensuring an immersive viewing experience of the highest caliber.”

Given its advanced picture quality powered by increased neural networks and cutting-edge AI upscaling features, Neo QLED 8K elevates the viewing experience — even with content not initially captured in 8K. Combining advanced image quality with larger screen sizes also opens new possibilities for home viewing to offer an experience that rivals that of traditional big-screen setups.

In the ever-evolving landscape of visual storytelling, enhancing a TV’s ability to process non-8K content offers significant benefits and inspires filmmakers to strive for higher quality content.

“At the end of the day, having a device with an enhanced visual experience and immersive capabilities empowers cinematographers to craft and evaluate captivating content that resonates deeply with viewers,” said Achtel.

The role of 8K technology in underwater cinematography and home entertainment underscores its transformative potential to enhance visual storytelling and enrich the viewing experience for audiences around the world.

To learn more about Samsung’s Neo QLED 8K, visit samsung.com.

^[1] 8K AI Upscaling Pro and AI Motion Enhancer Pro are exclusive features of the QN900D model.

Samsung Electronics Co., Ltd., the world’s leading TV manufacturer for 17 consecutive years, today announced a partnership with Warner Bros. Pictures that will bring highly-anticipated movie trailers to Neo QLED 8K screens in more than 65,000 retail stores around the world.

“This partnership is an exciting step forward for 8K content, showcasing Neo QLED 8K’s capabilities and getting consumers excited about seeing films in cinematic quality,” said Cheolgi Kim, Executive Vice President of the Visual Display Business at Samsung Electronics. “Collaborating with Warner Bros. allows Samsung to show consumers how ultra-premium TV technology can take their favorite films to a whole new level.”

To better understand demand for 8K content, Samsung and Warner Bros. trialed their partnership by showcasing the “Creed III” trailer across more than 450 retail stores in the United States and Europe earlier this year. This garnered significant attention and enthusiasm from audiences worldwide, exemplifying the growing demand for 8K content. Since then, Samsung and Warner Bros. have worked together to expand the program. Now, shoppers globally will be able to see Samsung Neo QLED 8K in action with an appealing lineup of high-profile content, including trailers for upcoming films such as “Barbie,” “Blue Beetle,” “Dune: Part Two,” “Wonka,” and “Aquaman and the Lost Kingdom.”

This collaboration with Warner Bros., a global leader in the creation, production and distribution of entertainment, represents Samsung’s ongoing efforts to bring high quality entertainment to consumers, and Warner Bros. is a perfect partner in bringing much-anticipated 8K trailers to consumers worldwide.

Samsung’s Neo QLED 8K screens continue to revolutionize the TV industry, with their impact reaching content production and retail markets around the globe. Powered by Neural Quantum Processor 8K and Quantum Matrix Technology, they bring immaculate picture quality with crisp details, accurate colors and hyper-realistic depth to offer consumers the best viewing experience available in the consumer TV market.

For more information on Samsung’s Neo QLED 8K TVs, please visit www.samsung.com. 

Samsung Unbox & Discover 2023 at Marina Bay Sands, Digital Light Canvas

Samsung Electronics unveiled its 2023 lineup of Neo QLED 8K, Samsung OLED, Lifestyle TVs and sound devices at its Unbox & Discover 2023 Singapore launch held at the Digital Light Canvas at Marina Bay Sands. The event will also be opened to the public on 7 and 8 April, where visitors can partake in exciting activities, including docent-led tours and gaming challenges to experience the WOW with the new lineup.

Under the tagline of “More Wow than Ever”, this year’s lineup showcases the latest innovations in premium audio and visual performances, gaming experiences, smart connectivity and sustainability initiatives for homes of all sizes. Samsung will also introduce more larger-sized TVs (75-inch and up) this year.

In a recent consumer survey conducted at the Samsung TV Tech Fair^[1]:

• 57% of respondents staying in a HDB flat and 51% staying in a condominium felt that a 75-inch TV was too big for their living rooms.
• However, following a demonstration of optimal TV viewing distance^[2], 84% of respondents living in HDBs and 90% of those living in condominiums are convinced that a 75-inch TV would fit in their living room.

“We understand that technology should empower and enhance people’s lives, not complicate them. For homeowners in Singapore, the TV continues to be a staple for entertainment in their living space – be it for streaming or gaming. Our recent study conducted at the Samsung TV Tech Fair showed that respondents clearly underestimated the size of their living rooms. As such, Samsung is introducing a larger size option for our OLED TV line, as well as continuing larger sized screens for our premium Neo QLED and QLED lineup,” said Steven Koh, Senior Director, Consumer Electronics Business (TV/AV), Samsung Electronics Singapore.

“Beyond making large screen sizes and premium picture quality more accessible than ever, openness and connectivity are also key for our 2023 range. Consumers can expect a holistic device experience tailored to what they need and want out of their connected home with our SmartThings capabilities,” Koh added.

Samsung 2023 TV Line-up: More Screen Choices for All Homes

At Unbox & Discover 2023, Samsung unveiled TV and AV products designed to deliver premium experiences that address different entertainment needs.

Experience more WOW than ever with Samsung’s Neo QLED 8K TV lineup, with incredible picture quality with an Infinity design making it virtually bezel and border-free for an edge-to-edge 8K picture. With ground-breaking technologies like Auto HDR Remastering and 8K AI upscaling, the QN900C is impressing industry experts and reviewers alike.

Samsung Neo QLED QN900 Neo QLED 8K TV

The QN900C sits at the top of Samsung’s premium Neo QLED 8K lineup, and is a standout model in the premium TV category. Samsung is speaking to its efforts in expanding the 8K ecosystem by working closely with various partners, including the 8K Association, to introduce more ways to enjoy native 8K content. Plus, it offers upgraded sound with Dolby Atmos and Q-Symphony 3.0 to further envelope viewers in every single scene.

Alternatively, consumers can choose to opt for Samsung’s Neo QLED 4K lineup, which also offers excellent picture quality, as well as support for 144Hz refresh rate^[3] – making it a solid screen choice for users who are seeking an immersive, tabletop screen for fast-action games or content. For consumers who are looking to improve their productivity, the addition of the Samsung SlimFit Cam^[4] allows users to easily turn their Neo QLED 4K TVs into a video conferencing facility with Google Meet.

Samsung OLED S95C OLED TV delivers immaculate colour reproduction

For consumers who prefer OLED screens, Samsung’s 2023 Samsung OLED lineup brings immaculate picture quality to homes in a sleek design. To provide consumers with even more viewing options, Samsung’s 2023 OLED lineup is now available in 55-, 65- and the new 77-inch models.

The 2023 Samsung OLED 4K TV portfolio offers immaculate colour accuracy through Neural Quantum Processor 4K’s perceptional colour mapping – making it the “World’s First Pantone-Validated HDR OLED^[5]”. Samsung OLED TV boasts true blacks and stunningly natural pictures with perfect contrast and colour expression. The expanded line-up also supports 144Hz refresh rate, making it a solid screen choice for action-packed content.

Samsung OLED TVs also look good for any contemporary home designs. The flagship S95C OLED TV features a sleek design with Samsung’s signature Infinity One design, while the LaserSlim design of the S90C model has a touch of sophisticated metal finish that elevates any home.

Putting Gaming at the Forefront with Unparalleled Gaming Experience

With easier access to screens, more consumers are turning to games to de-stress and relax. According to the recent Samsung Southeast Asia and Oceania (SEAO) Gaming Insight Study, majority of Singaporean gamers (55%) are playing and watching gaming content at least once a week. 1 in 10 are hardcore gamers, who play and watch gaming content multiple times a day.

Amongst gamers in Singapore, the TV continues to be a key device to enhance their gaming experience, with 63% of gamers utilising it for gaming purposes. Samsung’s Neo QLED 8K to OLED TVs not only bring video and photo content to life in ultra-high resolution, but also gaming experiences to a next level.

With support of up to 144Hz refresh rate across different screen types and sizes, PC and console gamers will be able to level up the gaming experience in any room at home, giving them boosted performance to never miss a single frame.

In addition to its advanced features for viewing experiences, the 2023 lineup also offers gamer-centric features such as Game Bar, which places gamer controls front and centre and can make all the difference between winning and losing in competitive gameplay.^[6] Features such as Mini Map Zoom is a great tool for open world games, while Virtual Aim Point which provides gamers precision for first person shooter games.

Consumers who participate in early order of selected new TV models^[7] before 17 April will also have the choice of opting for an Xbox Series S bundle gift to fully enjoy immersive gaming visuals and audio when paired with a Samsung TV.

Complement Screens with Unbeatable Aural Experience

A complete entertainment experience is not only delivered through visuals, but also through audio experiences that bring viewers closer to the action.

Samsung HW-Q990C soundbar will feature Wireless Dolby Atmos Connectivity

For consumers seeking a more complete sound experience, the new flagship Q Series (HW-Q990C) will offer 11.1.4 channels of sound supporting Dolby Atmos. In fact, the soundbar features the world’s first built-in wireless Samsung TV-to-soundbar Dolby Atmos connection. This allows both the screen and the soundbar speakers to produce outstanding audio experiences, without distracting cables.

This year, Samsung’s flagship TV and soundbar offer Sound Remastering, which utilises AI to remaster each sound object to ensure voices are clear, environmental sounds are totally enveloping and that each component is just the right volume. Plus, the new iteration of Q-Symphony provides an evolved paired sound between the TV and soundbar, by way of the soundbar tapping into the TV’s Neural Processing Unit to analyse audio signals and process each sound for more detail.

Putting People and Planet at the Centre of our Innovation

Samsung is also committed to delivering connected tech experiences and eco-conscious practices that make life easier and better for consumers.

To provide increased convenience when setting up their smart homes, Samsung devices are integrated with SmartThings that enables users to easily connect their device in just one step.

In addition, Samsung is putting sustainability first – from product sourcing to production, distribution, use and recycling, utilising various technologies, to create sustainable products that contribute to building a healthier planet for future generations. (Further details on Samsung’s connected and sustainability offering available in the appendix.)

Unbox & Discover at Marina Bay Sands

On 7 and 8 April, consumers can visit the Unbox & Discover event held at Marina Bay Sands’ Digital Light Canvas (located at B2 of The Shoppes) to experience the new TV and sound devices line-up.

During the two-day roadshow, visitors can learn more about the products and how they are perfect for home entertainment and gaming experiences through docent-led tours (daily at 1pm, 3pm, 5pm and 7pm). Visitors can also win prizes by participating in the 360 Videobooth, or the Xbox Game Challenge: Football Fiesta.

Early Order Promotions

Consumers who participate in the early order for the QN900C, QN90C or S95C from now till 17 April will enjoy the following gifts with purchase, as well as free wall-mounting service^[8]:

For more information about the 2023 TV and sound devices line-up, please visit www.samsung.com/sg.

APPENDIX : SAMSUNG’S CONNECTED AND SUSTAINABILITY APPROACHES

True, One Samsung Experience

Samsung SmartThings connect smart home products for users to manage and monitor easily from their 2023 TV

Samsung’s 2023 TVs will be equipped with Smart Hub ^[9]– the centrepiece of the connected home experience that brings together Entertainment, Ambient options, and SmartThings all in one place. Committed to the need to make smart device connectivity easier and more intuitive, users can connect to and control various SmartThings supported devices and appliances from their 2023 Neo QLED TV^[10].

With the SmartThings Zigbee & Matter Thread One-Chip Module built directly into the TVs, there is also no need for users to purchase a separate SmartThings dongle. SmartThings seamlessly syncs and offers easier control of compatible Samsung and third-party appliances and IoT devices, enhancing convenience through connectivity.

Eco-conscious practices that make life easier and better for users

Earlier last year, Samsung announced its new environmental strategy, a comprehensive effort to join global efforts to tackle climate change.

Samsung is leading the way with three innovative approaches to sustainability: Turning carbon dioxide (CO2) into recycled materials, using fewer materials, and upcycling products and packaging.

• Samsung’s 2023 TVs, monitors, and remote controls use recycled resin made of at least 50% recycled materials^[11].
• In addition, Samsung has made significant efforts to ensure it is offering sustainable packaging from the box to the wrappers.
• Samsung has also developed AI Energy Mode that helps users monitor energy consumption and usage patterns, putting them in control of themselves. AI Energy Mode feature even analyses the content playing on the screen to reduce power consumption without distracting one from the content.
• Samsung’s third generation SolarCell Remote uses fewer materials and is more It is also free of licensing, allowing any manufacturer to join Samsung on the journey in making the world a more eco-conscious place.

^{[1] Consumer survey conducted in person at the Samsung TV Tech Fair, with 185 respondents from Singapore.}

^{[2] Optimal TV viewing distance demonstration where a 75-inch TV was placed 2.3m away from participants for a viewing experience.}

^{[3] Applicable for 43” and 50” QN90C}

^{[4] Accessory sold separately}

^{[5] Pantone is a global authority in colour, providing a standardised system relied on by over 10 million designers and producers worldwide.}

^{[6] Game Bar supports PC & console gaming only.}

^{[7] Early Promo Offer applicable only for QN900C, QN90C, S95C. Terms and conditions apply.}

^{[9] Available for Samsung TV models UHD CU7000 and above.}

^{[10] Available for Samsung TV models Q60C and above.}

^{[11] Resin contains a minimum of 50% recycled content. (Environmental Claim Validation Procedure, UL 2809 5th Edition)}

As the size of the average screen at home has evolved, so has the technology within them. This provides users with greater detail, color, and motion so content looks even more brilliant in this larger format.

Ushering in the Era of Premium Viewing with Neo QLED 4K

At the forefront of premium screens lie Samsung Neo QLEDs – with state-of-the-art Mini LED and Quantum dot technology that offers superb contrast and vivid, accurate color reproduction. The exceptional picture quality of the Neo QLEDs is even more evident when taken to a larger screen.

The QN100B 98” – Samsung’s Neo QLED 4K – offers consumers the pinnacle of ultra-fine light control thanks to Quantum Matrix Technology powered by a massive grid of Quantum Mini LEDs. This allows viewers to see every single detail on the screen, even in the darkest of scenes, with deeper color and contrast. Subtle nuances in light and color are analyzed and shifted scene by scene so that each and every frame is of the highest quality.

Beyond its unrivaled performance as a television for consumers’ favorite movies, shows and games, this screen has been praised by many industry experts and users as well. IMAX recently commended the massive 98” Neo QLED 4K for its performance in their critical reference environment producing a highly accurate precise image.

“After calibrating and reviewing this new model TV, I can tell you that we were excited to see how closely the image quality matches our reference mastering monitor that we use in post-production finishing work,” said Bruce Markoe, the SVP and Head of Post Production at IMAX Corporation. “We see value in using very large, high-quality displays in mastering content for IMAX Enhanced masters. Having a large sized screen with proper image quality creates the best way to apply and utilize our DMR technology during the mastering process.”

▲ Bruce Markoe, the SVP and Head of Post Production at IMAX Corporation

A reference monitor is a specialized display device used for color grading during post-production. Reference monitors must produce a highly accurate image so teams can create the most precise, high-quality output possible.

In order to provide an outstanding cinematic experience, IMAX films are produced with cameras up to 16K resolution, which means the mastering monitor used must be extremely accurate in order to accurately display the creators’ intent.

Elevate the Premium Viewing Experience With Neo QLED 8K

Stepping above and beyond the already high-performing Neo QLED 4K, consumers find Samsung Neo QLED 8K. These screens offer the dazzling picture quality users have come to expect from Samsung in even more brilliant 8K resolution. Powered by Neural Quantum Processor 8K, the state-of-the-art upscaling neural networks ensure that all content is displayed with utmost precision and immaculate picture quality.

As streaming platforms begin to offer content optimized for a larger 1.9:1 screen ratio, perfect for an immersive cinematic experience, having an 8K TV with premium picture quality is a sure-fire way to future-proof a home entertainment set up.

Premium TV Sales Are on the Rise With Neo QLED 4K and 8K

In fact, more content, better features and more things to do on your TV mean the trend of purchasing larger and larger TV screens is not simply expected to continue to even to grow. According to Omdia, the over-80-inch TV market is expected to grow from 2.8 million units in 2022 to 3.5 million units in 2023 – over 24%.

Samsung’s premium TV lineup has also helped solidify its leadership in the TV industry for an impressive 17 years. In 2022, Samsung sold a staggering 9.65 million units of QLED and Neo QLED TVs, bringing the cumulative sales to 35 million units since its QLED product launch in 2017.

Samsung also dominated the ultra-large TV segment in 2022, reporting 36.1% and 42.9% in terms of market share for TVs over 75-inches and 80-inches respectively.

“Neo QLED offers one of the most premium viewing experiences for large screens over 75-inches, and we believe they are the future of home entertainment,” said Seokwoo Yong, Executive Vice President and Deputy Head of Visual Display Business at Samsung Electronics. “As more content and features become available to consumers, Neo QLED 4K and 8K TVs will help consumers get the most out of these new contents while providing breathtaking visuals packed with lifelike details.”