Held from August 20-24 at Koelnmesse in Cologne, Germany, this year’s Gamescom drew more than 350,000 fans from around the world eager to see the latest innovations in gaming. Celebrating its 10th year showcasing gaming monitors at the event, Samsung gave attendees a firsthand look at how Odyssey monitors provide the ultimate way to experience their favorite games, whether battling in competitive tournaments, exploring massive open worlds or diving into glasses-free 3D.

Crowds gather at Samsung’s booth at Gamescom 2025 to watch a 5v5 tournament on Samsung’s recently launched Odyssey OLED G6.

Fans of Genshin Impact Enjoy the Experience of Gaming on the 37” and 40” New Large Odyssey Monitors

The centerpiece of Samsung’s booth was its full Odyssey OLED lineup (27”, 32” and 49”), along with the new large gaming monitors—the 37” and 40”^[1] Odyssey G7(G75F). These large-screen displays deliver superb resolution and smooth, stutter-free gameplay with HDR10+ Gaming, AMD FreeSync Premium Pro and CoreSync backlight color-matching.

Fans were delighted by HoYoverse’s Genshin Impact on the new monitors, praising the sharp visuals and expansive field of view. “It’s definitely the perfect gadget to play Genshin Impact. It brings the characters and all the fighting to life,” said character cosplayer Anne Gerbest(@the.lunatic.ghost). Another fan who played Genshin Impact with the Odyssey G7 pointed out its standout advantage as “the size”. He said, “because you get so much from the picture on one monitor. I would recommend it to every gamer. G7 is my all-day gaming experience.”

Cosplayer Leila Langenfeld (@sakiichi) dressed as Genshin Impact’s Mualani meets her in-game character on the Odyssey G7 at the Samsung booth. She said, “The graphics are so good, and I feel like I’m inside the game. It’s so much more fun to play my character because you really get to experience the whole world.”

Odyssey 3D Excites Players with New Partnership Expansions

Samsung also expanded its glasses-free Odyssey 3D gaming ecosystem with new content and partnerships. For the first time ever, attendees could play SHIFT UP’s Stellar Blade and Netmarble’s upcoming title, MONGIL: STAR DIVE, in 3D at the Samsung booth^[2].

With Eye Tracking and View Mapping technology, Odyssey 3D adjusts depth effects for each character, background and scene. “This is definitely a brand-new gaming experience for me. The 3D makes the colors pop, and it pulls me into the scene,” said a fan after trying Stellar Blade. Visitors also praised the immersive quality of Odyssey 3D while playing MONGIL: STAR DIVE. “I think it’s one of the best PC monitors I’ve played on,” said fan George Osborn. “It’s just so in-depth, during the battles, they come out of the monitor. It’s just incredible.”

Samsung also announced that the Odyssey 3D Hub will double its library from 28 to over 50 optimised 3D games by the end of the year, including Lies of P: Overture, Stellar Blade and MONGIL: STAR DIVE^[3].

Visitors test out Samsung’s Odyssey 3D monitor with Stellar Blade and MONGIL: STAR DIVE in 3D at Gamescom 2025.

Stunning Visuals Across Every Genre – Experience It All on OLED S95F TV

Gamers at the booth also had the opportunity to experience the wide variety of games available on the Samsung Gaming Hub with the OLED S95F Vision AI TV. Available in 55”^[4], 65”, 77”, and 83” sizes, the lineup is designed as the ultimate gaming screen with a 165Hz Motion Xcelerator, NVIDIA G-SYNC compatibility, AMD FreeSync Premium Pro, and Samsung’s QD-OLED^[5] and Glare-free screen technology.

The bold contrast and ultra-smooth performance made  game titles shine at the event. One player, Hendrick Schons, described it as “the ultimate entertainment TV, perfect for my favorite games and the action-packed movies I love to watch.”

Samsung’s OLED S95F TV delivers stunning graphics and ultra-smooth performance for games.

From WoW to Crimson Desert: Odyssey OLED Captured Fan Imagination at Partner Booths

Samsung’s largest partnership to date stretched across the show floor. Gamescom 2025 hosted the reveal of World of Warcraft: Midnight, with a new Cinematic trailer and developer panels that unveiled more about the story and systems of the game’s 11th expansion.

At the World of Warcraft booth, fans were able to get their hands on the game’s new House system on more than 80 stations equipped with Odyssey OLED G6. Fans also watched live esports tournaments and showcases, powered by 500Hz ultra-high refresh rate Odyssey OLED G6 monitors directly from the booth’s Community Stage. “It was my first time playing on the Samsung OLED. I’ve been playing World of Warcraft for fifteen years, and it’s a really nice [new] feature, and the graphics are really great. I really liked it,” noted Jenny Degreef, a World of Warcraft fan.

Fans experienced the brand new WoW housing system on Samsung’s 500Hz Odyssey OLED G6 at Blizzard’s World of Warcraft booth.

Meanwhile, Pearl Abyss previewed its highly anticipated title, Crimson Desert, on approximately 180 Samsung 500Hz Odyssey OLED G6 and 4K 240Hz OLED G8 monitors.

After enjoying Crimson Desert on the Odyssey OLED G6, one gaming fan said, “I was amazed by how clear the graphics were. The environment looked so bright and colorful, and the saturation was amazing.” She added, “I really felt pulled into the game, and it was so much fun to play. I was amazed by the technology and everything about Samsung OLED G6.”

Pearl Abyss’s Hyun Bae Kong explained how Samsung Odyssey OLED monitors bring the Crimson Desert quest to life at the Pearl Abyss booth.

Hyun Bae Kong, Head of Business Development at Pearl Abyss, said: “At Gamescom 2025, we showcased a questline demo of Crimson Desert that really captured the feeling of being on an actual battlefield. With the incredible quality of Samsung OLED monitors, we were able to bring users a realistic and immersive open world. That means a lot to us.”

Pearl Abyss previewed Crimson Desert at Gamescom 2025, powered by Samsung’s Odyssey OLED monitors.

Fans Dive into The Odyssey 3D Experience at the World of Play Galaxy Event

Beyond the main show floor, Samsung hosted The World of #PlayGalaxy at Dock2 in downtown Cologne, featuring the Odyssey 3D and Galaxy Z Fold7. Visitors experienced MONGIL: STAR DIVE through mobile platforms, Odyssey immersive 3D gameplay and even rode shuttle buses wrapped as if transporting fans directly into the world of gaming.

Creator, Jakub Destro experiencing Odyssey 3D and MONGIL: STAR DIVE for the first time.

Fans were delighted with the immersive 3D gameplay. Gamer, Thomas ‘Blysk’ Kopankiewicz added, “I just tried the MONGIL: STAR DIVE demo, and I really enjoyed it. The fight animations are amazing, and the battle scenes and dynamics are great too. I’m curious to see more of it.”

Influencer Borys Ryskala (@borysryskala) enjoyed MONGIL: STAR DIVE on the Odyssey 3D monitor.

Samsung Sets the Stage for the Future of Gaming Displays

Gamescom 2025 cemented Samsung’s position as the global leader in gaming monitors. For the sixth consecutive year, Samsung ranked No. 1 worldwide, with 18.9% global market share in the first quarter of 2025 and is poised to continue its leadership for seven years straight, according to the latest data from the International Data Corporation (IDC)^[6].

From 37” and 40” large-screen debuts to glasses-free 3D, from live esports battles to partner premieres, Samsung showed that its Odyssey lineup is redefining how people play and experience the games they love.

A cosplayer strikes a pose at Samsung’s booth at Gamescom 2025.

^{[1] 40” Odyssey G7(G75F) is not available for sale or distribution in Singapore.}

^{[2] The release timing and 3D availability for each game title may vary. To check the updated list of new 3D-supported games, users can update the ‘Odyssey 3D Hub’ on the Microsoft Store or Samsung.com.}

^{[3] Subject to game availability in local regions}

^{[4] 55” OLED S95F Vision AI TV is not available for sale or distribution in Singapore.}

^{[5] Excluding 83” model}

^{[6] IDC Worldwide Gaming Tracker Q1 2025, Gaming monitor classification is based on IDC criteria: monitors with refresh rates over 144Hz (since Q2 2023) or over 100Hz (prior to Q2 2023). Rankings are based on value amount.}

Samsung Electronics Co., Ltd. has retained its position as the world’s leading gaming monitor brand for the sixth consecutive year, according to the latest data from the International Data Corporation (IDC).

Based on total revenue, Samsung captured a leading 21.0% share of the global gaming monitor market in 2024,^[1] reaffirming its dominance in a fast-evolving, performance-driven industry. Samsung also ranked first in the global OLED monitor segment for the second year in a row, reaching a 34.6% market share just two years after launching its first OLED model.^[2]

“Samsung’s momentum in the gaming display market reflects our relentless pursuit of innovation and deep understanding of what today’s gamers need,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “From immersive 3D experiences to industry-leading OLED performance, we’re shaping the future of gaming.”

Samsung’s continued growth is fueled by its powerful Odyssey gaming monitor lineup, which sets the standard for immersive and high-performance gaming through a variety of models:

• Odyssey 3D (G90XF model): A revolutionary 27” monitor that delivers immersive glasses-free 3D gaming, powered by eye-tracking and proprietary lenticular lens technology. With seamless 2D-to-3D video conversion via Odyssey 3D Hub, a 165Hz refresh rate and an ultra-fast 1ms GTG response time, the monitor redefines interactivity and realism.
• Odyssey OLED G8 (G81SF model): A cutting-edge 27” or 32” 4K 240Hz OLED gaming monitor that delivers exceptional colour accuracy and ultra-fast performance through advanced QD-OLED technology. It features the industry’s highest pixel density in its class, a 0.03ms GTG response time, and Samsung OLED Safeguard+ to protect against burn-in.
• Odyssey OLED G6 (G60SF model): An industry-first 27” QHD QD-OLED monitor with an ultra-fast 500Hz refresh rate and a 0.03ms GTG response time — planned for launch in the second half of 2025. The Odyssey G6 extends Samsung’s leadership into the competitive gaming segment, bringing elite-level speed and responsiveness.

At the core of this next-generation lineup is Samsung’s proprietary Quantum Dot OLED technology, which enhances colour accuracy, contrast and brightness across all viewing angles — making it the preferred choice for gamers seeking both stunning picture quality and elite performance. The performance of all three monitors is further enhanced by being NVIDIA G-SYNC Compatible and having support for AMD FreeSync Premium Pro,^[3] which reduce stuttering, choppiness and lag for the ultimate OLED gaming experience.

The Odyssey 3D and the Odyssey OLED G8 are now available for purchase in Singapore. More information available here. The Odyssey OLED G6 will be available in Singapore soon, with more information to come.

For more information about Samsung’s gaming monitor lineup, please visit https://www.samsung.com/sg/

^[1] IDC Worldwide Gaming Tracker Q4 2024, Gaming monitor classification is based on IDC criteria: monitors with refresh rates over 144Hz (since Q2 2023) or over 100Hz (prior to Q2 2023). Rankings are based on value amount.

^[2] IDC Worldwide PC Monitor Tracker, Q4 2024 (Based on value amount, OLED Total).

^[3] NVIDIA G-Sync Compatible and AMD FreeSync Premium Pro support are currently available on the Odyssey 3D and the Odyssey OLED G8, and are planned for the Odyssey OLED G6 on its launch.

Samsung Electronics is excited to announce the eight teams that have advanced to the Grand Finals of the Samsung Odyssey Cup Dota 2 Championship, which will be held from 10 to 13 October. Along with invited professional teams, the finalist teams from across Southeast Asia and Oceania will convene at the Hatten Hotel Melaka in Malaysia to compete for the regional championship title and claim their share of the US$20,000 prize pool.

The finalist teams competing in the grand finals are:

• EGOIST, Philippines
• HUNGHUNG & FRIENDS, Vietnam
• MANTA ESPORTS, Philippines
• MYTH AVENUE GAMING, Malaysia
• NOCYLINDER, Australia
• OUTCAST, Indonesia
• SOYMILK, Australia
• Team CSC, Malaysia

Displaying outstanding skills and determination, these eight teams have beat 16 teams in the qualifier rounds to reach the finals, and the stage is set for an epic showdown. Players will compete on the 27-inch Odyssey OLED G6 gaming monitors, which boast ultra-fast 360Hz refresh rate, OLED glare-free technology and a dynamic cooling system, and are designed to enhance the performance and comfort of competitive players, together with high-performance PCs provided by Dreamcore, ensuring a top-tier gaming experience throughout the event.

“This year’s Odyssey Cup has truly highlighted the exceptional talent and competitive spirit within the Dota 2 community across Southeast Asia and Oceania. It is the first time we are hosting a physical event for the tournament and we are thrilled to invite fans to witness the top teams compete with our Odyssey OLED G6 gaming monitors,” said Leslie Goh, Head of Regional Display Solutions, Samsung Southeast Asia & Oceania. “Our partnership with Red Bull Malaysia and Hatten Hotel Melaka has also added another layer of excitement to the event, and we can’t wait to see the exciting tournament unfold.”

A key partner of the event, Red Bull Malaysia, will amplify the tournament’s vibrant energy by keeping the finalists refreshed and energised with its fruity, zero-sugar Energy Sparkling drink.

Hatten Hotel Melaka, another key partner of the event, is redefining the future of esports hospitality in Malaysia with hotel rooms designed to offer premium and immersive gaming experiences. Setting a new standard for competitive events in the region, this collaboration reflects their unwavering commitment to innovation and passion for driving the growth of esports and its community in Malaysia.

The Grand Finals will be streamed live at https://www.twitch.tv/samsungodyssey, where viewers can support their favourite teams virtually. For esports fans in Malaysia, an on-ground watch party will take place at the Hatten Hotel Melaka, Alto Sky Lounge on Level 22, from 10 to 13 October, 12 p.m. to 10 p.m., and viewers can stand a chance to walk away with a 27-inch Odyssey OLED G6 gaming monitor.

For more details on the Odyssey Cup Dota 2 Championship, visit https://odysseycup.gg/.

Company maintains leadership in overall global gaming monitor market for fifth consecutive year, based on total revenue

Samsung Electronics Co., Ltd., a global leader in the display industry, has secured the top position in global sales of OLED monitors just one year after launching its first OLED model —  the 34″ Odyssey OLED G8 (G85SB model), a gaming monitor.

According to the International Data Corporation (IDC), Samsung Electronics has taken the top position in the global OLED monitor market by capturing 34.7% of market share based on total revenue, and the top position in market share based on sales volume with 28.3% of OLED monitors sold in 2023.^[1]

“The OLED monitor market is highly competitive, so reaching the top spot requires unparalleled innovation and product quality,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “This achievement speaks to our drive for excellence and understanding of consumer needs, the key factors in producing outstanding OLED monitors for performance-demanding gamers around the globe.”

Samsung has also maintained its leadership in the overall global gaming monitor market for the fifth consecutive year, recording a market share of 20.8% in terms of total revenue.^[2]

Since entering the OLED market, Samsung has continued to innovate and receive praise for new monitors, including the Odyssey OLED G9 (G95SC model), which received widespread acclaim from experts and reviewers worldwide.

At CES 2024, Samsung announced an expansion of its OLED monitor lineup, unveiling three new products:

• The Odyssey OLED G8 (G80SD model), with a 32” 4K UHD resolution, a 16:9 aspect ratio, 240Hz refresh rate and 0.03ms response time (GtG^[3])
• The Odyssey OLED G6 (G60SD model), with a 27” QHD resolution, a 16:9 aspect ratio, 360Hz refresh rate and 0.03ms response time (GtG)
• An updated Odyssey OLED G9 (G95SD

The new OLED offerings have impressed early reviewers, and have already won awards. At CES — the most powerful tech event in the world — the Odyssey OLED G9 was named a CES® 2024 Innovation Awards Honoree.^[4]

Samsung will continue to diversify its gaming monitor lineup by introducing new Odyssey OLED models, each of which will leverage Samsung’s proprietary OLED technology. This innovation follows the success of the Odyssey Neo series with Quantum Mini LED technology, as well as the Odyssey Ark, which showcased a groundbreaking interface and form factor.

For more information on Samsung’s industry-leading monitor lineups, please visit www.samsung.com.

^[1] IDC Q4 2023 Worldwide Quarterly Gaming Tracker

^[2] IDC Q4 2023 Worldwide Quarterly Gaming Tracker, Gaming monitor classification is based on IDC criteria (over 144Hz since 2023 2Q, over 100Hz prior to that), Value Based.

^[3] Gray to gray, a unit of measurement for how long it takes for a pixel to go from one gray level to the next.

^[4] The CES Innovation Awards are based upon descriptive materials submitted to the judges. The Consumer Technology Association (CTA) did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.