Samsung Electronics Singapore today announced its 2026 TV line-up with expanded AI-powered features across more TV models. Designed to transform home entertainment experience, the 2026 Samsung TV line-up features smarter picture, sound and personalised experiences from its premium models – Micro RGB, OLED and Neo QLED – as well as Mini LED and Crystal UHD TVs and its Lifestyle TVs, The Frame.

This year, Samsung is expanding Vision AI Companion features across its TV line up, bringing AI-powered viewing experience to more categories and screen sizes to fit any consumer needs^[1].

“As home entertainment evolves, consumers are looking beyond exceptional picture quality and sound. They seek a TV experience that resonates with their lifestyle and seamlessly integrates into their daily routines,” said Patrick Khor, Head of Visual Display at Samsung Electronics Singapore. “With the expansion of Vision AI Companion across our AI TV line-up, Samsung is delivering a more intuitive and personalised experience, tailored to diverse interests such as entertainment, sports, gaming, and art. This redefines the Samsung TV as a smarter and more adaptive companion for our everyday life in Singapore.”

Vision AI Companion Brings Smarter, More Immersive Viewing Experiences

Vision AI Companion (VAC) brings together Samsung’s AI features for TVs, integrating Bixby, Perplexity and Microsoft Copilot, to make the TV experience more intelligent and personalised. Designed to serve as an entertainment companion, VAC can help guide users on what to watch, what to eat and what to listen to, extending the role of the TV beyond viewing alone.

The AI TV line-up also brings AI-enhanced entertainment features to movies, sports and gaming content:

• AI Upscaling Pro: uses AI to analyse and enhance low-resolution content in real time, delivering greater detail, depth and contrast, while Colour Booster Pro analyses and categorises scenes to provide more vivid, lifelike colour.
• AI Football Mode Pro: Automatically analyses match scenes in real time to optimise picture and sound for smoother ball movement, vivid colour and more immersive stadium audio.
• AI Sound Controller Pro: analyses dialogue, background music and sound effects in real time, letting users adjust elements such as commentary and crowd noise for a more immersive experience.

Micro RGB: Defining the Future of Premium Picture Quality

Micro RGB R95H

Micro RGB (R95H and R85H models) expands Samsung’s premium TV experience across a wider range of screen sizes, bringing highly precise colour, brightness and immersive AI-powered viewing to more consumers.

Available in sizes from 55” to 115”, Micro RGB is built on Samsung’s proprietary Micro RGB Technology, which uses individually controlled red, green and blue micro LEDs to deliver cinema-class brightness, contrast, and true-to-life colour.

Additionally, Glare Free technology minimises light reflection in bright environments, allowing users to enjoy their viewing experience across a range of lighting conditions anytime.

Micro RGB also brings Vision AI Companion (VAC) and other AI-optimised features to Samsung’s premium large-screen category, adding more intelligent and personalised viewing experiences. Micro RGB AI Engine Pro fine-tunes colour, motion and depth for optimal image quality. Each scene delivers an immersive experience with Micro RGB Precision Colour 100, ensuring fuller and more lifelike colour expression, with support for 100% colour coverage of BT.2020, an international standard set by the International Telecommunication Union (ITU)^[2].

Micro RGB Colour Booster Pro and Micro RGB HDR Pro leverage Samsung’s AI technology to further refine picture quality by optimising colour and contrast scene by scene, helping deliver more vibrant visuals across a wide range of brightness levels.

Reinforcing Samsung’s focus on premium viewing comfort, the R95H has also received both the Safety for Eyes and Circadian Rhythm Display (CRD) certifications from Verband Deutscher Elektrotechniker (VDE), a leading global testing institute based in Germany.

OLED: Improved Immersion across Gaming and Football

OLED TV S90H

Samsung’s 2026 OLED TVs (S95H, S90H and S85H models) continue to elevate the gaming and football viewing experience, offering deep blacks, rich colour, immersive performance and refined design across a wider range of viewing preferences. Glare Free technology is available on S95H and S90H for true blacks and rich colours, even in bright rooms.

On the flagship S95H, which will be launched towards the end of 2026 in Singapore, Samsung added premium features designed to elevate both entertainment and art. Pantone Validated ArtfulColor helps preserve the authenticity of original artwork with faithful colour and exceptional detail, while Art Store extends Samsung’s art experiences to its OLED model range. FloatLayer Design also gives the display a lighter, more refined presence that blends in more naturally with the home environment.

For gamers, Samsung OLED’s Ultimate Gaming Pack helps keep fast motion crisp and responsive. It brings together Motion Xcelerator 165Hz, support for key VRR platforms such as AMD FreeSync Premium Pro and NVIDIA G-SYNC Compatible, and quick-access gaming tools for smoother, more intuitive play.

For sports fans, the S95H and S90H feature AI Football Mode Pro, while the S85H features AI Football Mode, to optimise picture and sound in real time for a more immersive game match experience at home.

Neo QLED: Enhanced Picture Quality with More Connected Experiences

Neo QLED QN70H

Samsung’s Neo QLED (QN70H model) brings together enhanced AI picture quality and more connected viewing experiences, available in sizes from 55” to 85”. Each model delivers the brightness, contrast and smart optimisation expected from a true QLED experience.

Certified by TÜV Rheinland as a Real QLED TV, Samsung Neo QLED uses a blue light backlight and a genuine quantum dot sheet to maintain a stable colour spectrum and consistent picture performance. Real QLED with 100% Colour Volume keeps colour accurate and stable with clear detail on every scene, even at high brightness levels. Quantum Mini LED sets the standard for contrast and enables ultra-precise light control, delivering depth and clarity scene after scene.

The viewing experience is now more seamless with VAC, which displays helpful information on-request without disrupting on-screen content. In addition to VAC adding seamless searches – enquiring how to clear a particularly difficult stage in a video game or looking up a favourite football player – to the viewing experience, Samsung is expanding AI-powered picture and motion optimisation across the Neo QLED line-up. These enhancements include 4K Upscaling and gaming performance of up to 144Hz^[3] powered by the NQ4 AI Processor.

Mini LED: Rich Viewing Experiences Now Available in a Larger Screen

Vision AI Companion on the Mini LED M80H

Samsung Mini LED (M90H, M75H, M1EH models) brings a brighter, richer viewing experience to more viewers. More precise light control and Pure Spectrum Colour give images greater depth and clarity, as well as contrast that feels more defined from one scene to the next.

The Samsung Mini LED range features an extensive selection of screen sizes, accommodating all rooms and homes. The range includes sizes from 43” to an exclusive 100” screen in the M90H model.

Consumers can also experience superior Mini LED picture quality with AI-powered features for sports, gaming and everyday entertainment with Mini LED 4K Processor^[4] which powers picture optimisation and upscaling. Mini LED HDR^[5] and Motion Xcelerator brings a dynamic viewing experience that keeps fast-paced content smooth and clear. And with Dynamic Sound Pack, the Mini LED line-up features Adaptive Sound that optimises sound based on real-time scene^[6] for an immersive viewing experience.

The Frame and Music Studio: Elevating Design-Forward Spaces

Samsung’s lifestyle TV and sound line-up combine design and technology to offer a personalised experience for modern homes in Singapore.

The Frame Pro

The timeless The Frame line-up minimises distractions and allows art that matches your room, mood or occasion to take centre stage. Accessible through the Samsung Art Store, it now features over 5,000 curated artworks through official partnerships from prestigious global galleries – Louvre, MoMA, as well as art from National Gallery Singapore.

Featuring Pantone Validated ArtfulColor and Glare Free technology, The Frame Pro (LS03HW) offers Neo QLED picture quality to deliver rich contrast, true-to-life, paper-like colour expression and clearer detail, even in bright rooms. With a slim 24.9mm design depth and Wireless One Connect, The Frame Pro offers a clean setup with minimal in-wall work needed to achieve a cable-free aesthetic.

Meanwhile, The Frame (LS03HE) features a built-in design that enables easy in-wall wiring while preserving The Frame’s iconic flush-to-wall look. Available in a new 98” size, The Frame offers a gallery-scale canvas ideal for displaying large-format artwork.

For sound devices with audio as expressive as its design for the modern home, Samsung has introduced the Music Studio Series designed by renowned designer Erwan Bouroullec. The new home audio range builds on Samsung’s long-standing leadership in premium home audio, including its 12-year run as the world’s No. 1 soundbar brand^[7].

Music Studio 7

The new Music Studio 7 follows the recent launch of the Music Studio 5. The Music Studio 7 delivers an immersive 3.1.1-channel audio experience designed for richer, more expressive listening. Key features include:

• Hi-Resolution Audio and Dolby Atmos^®: more detailed and immersive sound playback, while its super tweeter extends frequency response up to 35kHz for enhanced musical detail.
• Expanded Q-Symphony: lets users connect up to five compatible sound devices^[8] with a Samsung TV to build a more immersive audio-visual experience at home.
• Built to pair naturally with big-screen TVs: two Music Studio 7 units placed on either side of a larger display can create a more balanced interior look while widening the stereo soundstage.

Built for flexibility, Music Studio can also wirelessly connect to various devices via Wi-Fi or Bluetooth anywhere at home. With Spotify Tap integration, users can double tap their phone to a Music Studio speaker to launch a playlist of recommended songs, with another double tap calling up a fresh playlist without needing to launch the app^[9]. Users can wirelessly connect up to 10 Music Studio speakers through Group Play to create new listening opportunities and soundstages^[10].

The Music Studio 7 features Bouroullec’s signature Dot Design and is available in two colourways – black or white.

Q-Series Soundbars: Elevating Home Theatre Setups to New Heights

For the ultimate cinematic experience, Samsung Q-Series soundbars deliver powerful, detailed surround sound across all content types. This year’s line-up includes the HW-Q990H, HW-Q930H, HW-QS90H HW-Q800H and HW-Q600H.

Samsung Soundbar HW-Q990H

The flagship HW-Q990H is Samsung’s most immersive soundbar yet, with true 11.1.4 channel sound that surrounds listeners from every angle^[11]. Wireless Dolby Atmos^[12] helps listeners hear every distinct beat and pulse – just like they would in a theatre. Dolby Atmos is also supported with an HDMI cable.

Its compact dual active subwoofer with AI Dynamic Bass Control^[13] uses AI-based algorithms for dramatic, powerful bass with minimised distortion, while retaining a space-efficient, compact form factor. SpaceFit Sound Pro ensures ideal sound for the space, using a built-in microphone to analyse the room and automatically adjust sound settings, while Adaptive Sound recognises the type of content on screen and optimise audio for clearer voices and more detailed content.

A new feature to the 2026 Q-Series Soundbar line-up^[14] is Sound Elevation, which ensures a more natural and comfortable listening experience by directing sound towards the image on the TV screen. This way, dialogue will sound like it’s coming from where the characters are positioned on-screen, versus where the soundbar is placed below the TV. Auto Volume also avoids sudden volume jumps when switching channels, content and streaming services.

As the first all-in-one Samsung soundbar, the HW-QS90H blends premium performance with aesthetic versatility. It delivers deep bass with four built-in woofers, removing the need for a separate subwoofer. With gyro sensor that recognises its position to optimise sound accordingly, the soundbar can be placed on a TV stand or mounted on a wall.

It’s the ideal solution for those who want a clean, customisable aesthetic without compromising on room-filling 7.1.2 channel sound. The HW-QS90H also features next-generation AI tuning, including SpaceFit Sound Pro, Active Voice Amplifier Pro, Adaptive Sound, AI Dynamic Bass Control, Sound Elevation and Auto Volume.

Across soundbars and Music Studio speakers, the new Samsung Sound app^[15] puts you in control of every detail. It lets you manage sound, group speakers, and more, all from one simple interface.

Enhanced Entertainment and Personalisation on Samsung TV, Secured by Samsung Knox

Enjoy more with Samsung TV Plus, providing users with instant access to thousands of entertainment content without additional sign-ups or payment. Samsung TV Plus is available exclusively on Samsung TVs, Galaxy devices, Samsung Smart Monitors, and Family Hub refrigerators, with no subscription required.

Samsung is also expanding connectivity across its 2026 TV line-up with support for Google Cast^[16]. Available on select models, users can stream content directly from compatible smartphones and tablets to the TV, adding more flexibility to the viewing experience.

Google Photos^[17] memories will also be available on selected 2026 Samsung TVs, giving users a new way to relive their favourite moments on the big screen^[18]. This experience surfaces curated photo memories through Samsung Daily+, the Now Brief on-screen widget and the Google Photos app, available first and exclusively for six months. Additional Google Photos features will roll out on Samsung TVs later in 2026.

SmartThings integration on Samsung TVs brings the entertainment powerhouse to the connected ecosystem at home. With the SmartThings app, users can control compatible home devices^[19], including Samsung TV and sound devices from their phone. Plus, AI Energy Mode can also intelligently adjust TV brightness to help manage energy consumption^[20].

At the centre of all these display innovations is the most powerful Tizen OS yet. Users can enjoy seven years of Tizen OS upgrades^[21], ensuring that TVs continue to evolve long after they have entered the home.

Samsung Knox Security^[22] helps keep connected devices safe, with active monitoring blocking harmful apps or sites, along with keeping sensitive data such as passwords secure.

Local Pricing and Launch Offers

The 2026 Samsung TV and audio line-up is now available for purchase in Singapore via Samsung Online Store, Samsung Shop App, Samsung Official Store on Lazada, Shopee and TikTok Shop, as well as selected Consumer Electronics and IT stores (Audio House, Best Denki, Courts, Gain City, Harvey Norman, Mega Discount Store, Parisilk).

The line-up and corresponding promos are as follows:

*Available exclusively online via Samsung Online Store, Samsung Shop App, Samsung Official Store on Lazada, Shopee and TikTok Shop.

*Available exclusively online via Samsung Online Store, Samsung Shop App, Samsung Official Store on Lazada, Shopee and TikTok Shop.

For more information about Samsung’s 2026 Vision AI TV and audio line-up, please visit www.samsung.com.

_{^[1] Series and model counts are based on the global launch line-up and may vary by region.}

_{^[2] VDE’s verification evaluates products based on the test criteria established by the International Telecommunication Union (ITU) for UHD (4K) colour standards, BT2020, and certifies Micro RGB Colour 100%.}

_{^[3] Available on selected Neo QLED models only.}

_{^[4] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.}

_{^[5] The range of Mini LED HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications.}

_{^[6] Experience may vary depending on the content.}

_{^[7] According to Future Source, Samsung captured 21.5% of global soundbar revenue and 19.7% of unit volume in 2025, continuing a leadership streak that began in 2014.}

_{^[8] Q-Symphony requires a compatible 2022-2026 Samsung TV (BU8000 and above for 2022 models, CU7000 and above for 2023 models, DU7000 and above for 2024 models, U8000F and above for 2025 models, U8000H and above for 2025 models, and 2022-2026 models of The Frame, The Frame Pro). Connects up to 5 when all devices are Y26 models and up to 3 when Y23~Y25 sound devices are included.}

_{^[9] Initial set-up through the Spotify mobile app and initial connection to Music Studio Speaker through Spotify Connect Casting is required. Compatible mobile device and speaker must be connected to the same Wi-Fi network. Requires Instant Music Play to be enabled in the Samsung SmartThings or Samsung Sound App.}

_{^[10] Sound quality will vary depending on environmental characteristics (including ceiling) and source content. Feature accessible through the SmartThings app. Requires a mobile device running on Android 9.0 or above or iOS 15.0 or above (subject to change on software update) with the SmartThings app installed. SmartThings is compatible with selected devices. Please see samsung.com/sg/smartthings/. Each device must be connected to Wi-Fi or other wireless network. Content services are subject to change without notice.}

_{^[11] Utilises AI-based algorithm.}

_{^[12] Wireless Dolby Atmos® transmission via Wi-Fi, works with 2022-2026 Samsung TVs. Dolby Atmos source content required.}

_{^[13] Utilises AI-based algorithm.}

_{^[14] Refers to HW-Q990H, HQ-Q930H, HW-QS90H, HW-Q800H and HW-Q600H models}

_{^[15] Requires a Wi-Fi connection. Available for download on iOS via the Apple App Store and on Android via the Google Play Store.}

_{^[16] Google Cast is trademarks of Google LLC.}

_{^[17] Google Photos is trademarks of Google LLC}

_{^[18] Features and availability may vary by model and region.}

_{^[19] Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice. Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account. Connected devices are sold separately. UI is subject to change without prior notice.}

_{^[20] Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy consumption levels when AI Energy Mode is turned on may appear lower compared to Standard Mode. AI Energy Mode does not work with Game Mode. Energy consumption may vary depending on content being displayed and surrounding brightness levels.}

_{^[21] Content and services may vary by region and are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account. Tizen OS upgrades will be supported for up to 7 years starting from 2026, for products released in the year 2026. Please note that the upgrade does not cover hardware-related performance, features or durability.}

_{^[22] Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015.Latest software update is required.}

Visit any electronics store today, and what will greet you are usually dozens of bright, enticing TVs, each promising to deliver the best visuals for your favorite movies and shows. What truly makes one stand apart from another? What are the most important features that prospective TV buyers in Southeast Asia and Oceania (SEAO) should be looking for?

It is easy to be stumped in today’s crowded TV market. Yet, we might find some answers from a Samsung study of 2,400 TV buyers’ preferences in the SEAO region^[1]. The survey notes that consumers intending to buy a new TV consistently highlight three crucial aspects: Unparalleled screen quality, deeply immersive sound, and seamless connectivity that places the TV at the heart of modern living.

This customer-centric focus is how Samsung has remained the world’s leading TV manufacturer for an unprecedented 19 consecutive years; not just by understanding these user desires, but also in delivering the innovation to match.

Screen quality: The picture matters most

Seeing is believing, and this is especially true for televisions. Among all key buying factors, a clear 59% of TV buyers in the SEAO region1 choose a TV’s picture quality and display technology as the most important consideration when purchasing a TV.

A timeline of Samsung’s Quantum Dot technology.

For those seeking the pinnacle of visual experiences in the living room, Samsung’s top-end Neo QLED 8K and Neo QLED TVs provide class-leading picture quality, driven by flagship Quantum Dot innovation, thus delivering among the highest levels of colour accuracy and brightness available. Samsung’s Quantum Dot technology represents a significant leap forward due to several breakthroughs:

• Rich Quantum Dot Content: Samsung ensures that its Quantum Dot displays contain a high concentration of quantum dots. This is crucial, as the amount of quantum dot material defines the TV’s ability to deliver a vivid, rich picture with the exceptional colour expression characteristic of this technology. Reinforcing Samsung’s technological leadership, its QLED TVs received the ‘Real Quantum Dot Display’ certification from TÜV Rheinland in May 2025, officially verifying that Samsung’s QLED TVs meet global standards for quantum dot display structure.
• Enhanced Efficiency and Colour: Samsung QLED TVs eliminate the need for a separate phosphor layer, a design choice that enhances light and energy efficiency while simultaneously delivering more vibrant and purer colours.
• Commitment to Sustainability and Safety: A landmark achievement was Samsung’s development of the world’s first no-cadmium Quantum Dot material in 2014, successfully commercialising the technology the following year. This pioneering work in no-cadmium technology has been a core part of Samsung’s Quantum Dot story, ensuring breathtaking visuals without relying on hazardous materials, thus providing a safer viewing environment for consumers. Our efforts align with the EU’s Restriction of Hazardous Substances (RoHS) Directive^[2], which aims at restricting the use of hazardous substances in electrical and electronic equipment. As of March 2025, this no-cadmium effort was certified by the global certification institute Société Générale de Surveillance (SGS).

These advancements, stemming from over a decade of research and investment, ensure that Samsung’s Quantum Dot TVs provide not only spectacular colour and brightness but also do so responsibly.

Sound: Immerse me in the action

Just as important as stunning visuals are the audio quality that envelops the viewer, transforming the act of watching TV into an immersive experience. In the Samsung study, consumers pointed to the importance of sound quality in TV’s built-in speakers, with two in five considering it as a key buying factor. Today’s new TVs must offer immersive entertainment, whether you are catching the explosive action in a Hollywood blockbuster, or trying to discern the subtle dialogue between characters in a drama series.

High quality audio is critical to ensuring an even more immersive TV experience.

Sound is more crucial to the entertainment experience today, and the latest developments in surround sound technology by Samsung are achieving exactly that. Samsung’s premium Neo QLED TVs feature new top-channel speakers that deliver a next-level Dolby Atmos experience that will immerse viewers inside the action with multi-dimensional sound. This creates a soundscape where audio moves with on-screen action, adding incredible realism.

To ensure dialogue remains clear and not drowned out, Samsung’s Active Voice Amplifier Pro offers AI-powered voice enhancements to make sure viewers hear clear crisp and intelligible dialogue. The technology analyses background sounds, voice clarity, and ambient noise, and isolates voices from TV sound.

Adding another layer of auditory immersion is Object Tracking Sound (OTS). With this technology, Samsung TVs rely on AI-powered action tracking to deliver vividly realistic 3D sound through multi-channel built-in speakers or supported add-on soundbars, placing viewers right in the middle of their favorite content.

For a more personal experience, pairing Samsung TVs with Galaxy Buds enables 360 Audio mode^[3], offering spatial 3D sound with enhanced head tracking for truly immersive listening.

Connectedness: Your TV at the cen of simplified living

Beyond picture and audio, specifications play a significant role in TV purchase decisions. Within this category, smart features and functions stand out, with 22% of TV buyers in SEAO deeming them important. This is unsurprising, as the TV is increasingly serving as a central hub for the connected home, used for everything from sharing photos from a phone to controlling smart home devices.

At the core of this connected experience on Samsung TVs is the Tizen operating system built in SmartThings Hub, recently updated to reflect the new One UI Tizen^[4] update. It links various devices effortlessly through a common software experience, where diverse connected devices can collectively learn from usage behaviors to make interactions seamless.

Access useful information throughout the day with Daily Board, which is customisable with widgets such as Weather, Home Status, Energy, Notes, Tips, and more!

The Daily Board^[5] app, available on the new Samsung Vision AI and AI TVs, allows users to approach the screen (even when off) or use voice commands like “Hi Bixby” to activate and check useful information like the status of connected smart devices, play music on Spotify and even apply new wallpapers.

Crucially, Samsung provides seven years of updates for the Tizen software for free^[6]. This commitment ensures that your Samsung TV stays current with the latest features, apps, and security updates, offering new experiences throughout its lifetime and future-proofing your investment.

Go with the market leader

TV buyers today are spoilt for choice when it comes to picking the right screen for their living room, bedroom, or study. In this crowded space, Samsung has stayed ahead of the competition through constant innovation and deep commitment to meeting customer needs. Our latest Neo QLED and QLED TVs, for example, with their superior image and sound quality and advanced connected experiences, are a direct response to what consumers tell us they desire.

This customer-centric approach is the cornerstone of Samsung’s success and the reason it has been the world’s leading TV manufacturer for 19 straight years. In fact, there might not be any hidden secret after all – it is simply about understanding what customers truly want and delivering innovation that enriches their every day.

^{[1] The Samsung 2024 TV Awareness Survey was conducted in October 2024. It surveyed 2433 respondents through an Online Survey and Online Discussions (Samsung Members Connect), aged 25 to 64, who intend to buy a TV in the next six months, from the following 8 markets: Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam.}

^{[2] The EU Restriction of Hazardous Substances (RoHS) Directive restricts the use of cadmium in electronic equipment to 100 ppm or 0.01% by weight in homogeneous materials.}

^{[3] Galaxy Buds 360 audio (Galaxy Buds 2 Pro / 2 / Pro / Live)}

^{[4] Content and services may vary by region and are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account. Tizen OS upgrades are available for up to 7 years from the product’s release year starting in 2023. Availability, features, contents, apps and services are subject to change without notice and may vary by product, model or region. The upgrade does not cover hardware related performance, features or durability. Requires internet connection. Data charges may apply.}

^{[5] Supported widgets vary by region. Listen to the music of mobile Spotify app with connecting to TV.}

^{[6] Availability of updates may vary depending on the model and region. In Singapore, the seven-year update policy applies only to 2024 TV models and newer.}

Samsung’s 2024 TV and audio lineup is pushing boundaries, offering state-of-the-art features and innovations that promise an unmatched viewing experience. Below are some key highlights of the early reviews.

List of Featured Articles

[Neo QLED 8K] Expert Reviews, Newsweek, Trusted Reviews, What Hi-Fi?

[Neo QLED 4K] Expert Reviews

[OLED] Newsweek, Sound & Vision, Techaeris, Trusted Reviews

[Music Frame] Techlicious

[HW-Q900D] Techaeris, Newsweek

[HW-S800D] Techlicious

Elevate Your Viewing Experience With NQ8 AI Gen3 Processor

Samsung’s 2024 Neo QLED 8K is the full package, including improved 8K upscaling powered by AI for lifelike picture quality. This year, Samsung introduced its latest and most innovative processor yet, the NQ8 AI Gen3 Processor. Housed within the 2024 Neo QLED 8K QN900D, it optimises both picture and sound to deliver the ultimate 8K experience with a neural processing unit twice as fast as that of its predecessor. The number of neural networks has also increased eightfold, so that no matter what consumers watch they can experience levels of detail and clarity near native 8K content.

Outlets such as Expert Reviews praised the QN900D’s processing power, saying, “The new NQ8 AI Gen 3 processor brings its 512 neural networks into play, adding a previously unseen level of imaging potential.” The outlet also highlighted its 8K AI Upscaling capabilities, saying, “This AI-enhanced powerhouse draws out an incredible level of detail regardless of the native resolution and flawlessly upscales anything below 8K to deliver finely rendered images free of any banding or compression artefacts.”

Trusted Reviews also commended the upscaling capabilities of the Neo QLED 8K QN900D, saying, “The amount of detail the upscaler is able to add to already detailed parts of 4K pictures is astonishing; 4K really becomes 8K before your very eyes.” The review also stated, “Its dazzling brightness, remarkable LCD contrast, voluminous color and ground-breaking upscaling processing prove that you don’t need 8K content to benefit from an 8K TV.”

Newsweek marked Neo QLED 8K QN800D an “Editor’s Choice” for the outlet, highlighting the benefits this processor lends to gamers and stating, “The gaming performance is great with the benefit of upscaling, high refresh rates and an AI-powered game mode.”

What Hi-Fi? also chimed in on the quality of Neo QLED 8K QN900D, saying, “Its picture quality improves considerably in just about every way on its predecessor, crucially leaving clear blue brightness water between it and 2024’s top OLED TVs and rewriting the upscaling rule book to remind us in no uncertain terms that 8K TVs don’t have to be fed 8K content to make a difference.” (75-inch QN900D, What Hi-Fi?, 03/2024)

Neo QLED 4K With Vivid Realism and Dynamic Contrast

Joining the 2024 Neo QLED 8K is a refreshed lineup of Neo QLED 4K TVs that is catching reviewers’ attention for its elevated features and viewing experience, powered by the NQ4 AI Gen2 Processor.

Expert Reviews commended the AI-powered TV Neo QLED 4K QN95D, saying, “The new processor helps deliver exceptional AI picture, sound and optimisation features, the upscaling and image processing are excellent and add value, as does the equally impressive AI-enhanced motion handling.”

This year’s Neo QLED 4K continues to deliver the ultimate 4K experience, enhanced by features such as Real Depth Enhancer Pro as well as Quantum Matrix Technology, with Expert Reviews noting, “The Samsung QN95D is a fantastic 4K TV that retains the Mini LED backlighting and class-leading local dimming of last year but adds cutting-edge image processing to produce some of the best SDR and HDR pictures you’ll see on a high-end television.”

Stunning Brightness on AI-Powered OLED

Samsung’s 2024 OLED TV portfolio, such as the S95D, offers high levels of detail, high-frame rates and intensely vibrant video display in sizes up to an ultra-large 77-inches, building on the legacy of its predecessor.

This year’s OLED received recognition from several reviewers including Newsweek, which awarded Samsung OLED S95D an “Editor’s Choice” distinction. Techaeris also praised the S95D, noting, “Overall, the Samsung S95D is the best performing OLED TV that I’ve used this year,” while Trusted Reviews commented that “The QE65S95D is for me Samsung’s best looking OLED TV yet, building a gorgeously futuristic feel around its remarkable slimness.”

Samsung OLED leverages the NQ4 AI Gen2 Processor, the same formidable powerhouse behind the Neo QLED 4K lineup. Samsung’s OLED TVs boast features like the Real Depth Enhancer and OLED HDR Pro, bringing picture quality to new heights. Techaeris rated the S95D with an “Editor’s Choice” distinction and commended Samsung’s upscaling technology by saying, “Powered by Samsung’s NQ4 AI Gen2 processor, Samsung’s AI upscaling has always been one of the best.”

Samsung OLED S95D is 20% brighter than previous models, with deep and rich blacks and AI-enhanced color accuracy applauded by outlets such as Trusted Reviews which said, “Where the 65S95D’s extra brightness really counts is with its contrast performance, as bright highlights of both dark and light images radiate with an intensity I’ve never seen before.” Sound & Vision additionally noted, “This year, Samsung has improved color mapping. It uses AI technology to analyse and present more natural-appearing colors, particularly in skin tone subtleties.”

Samsung’s new OLED Glare Free technology preserves brightness and color accuracy while reducing reflections and maintaining image sharpness to ensure an immersive viewing experience, even in daylight. In its review, Sound & Vision noted, “With the enhanced brightness levels and the stunning matte screen design, the Samsung QN77S95D is among the best-looking and highest-performing OLED televisions tested.” The outlet also awarded the TV with a “Top Pick” distinction.

With features such as Motion Xcelerator 144Hz ensuring smooth motion and quick response rates, Samsung OLED is a gamer’s delight. Sports fans and gamers can enjoy seamless motion and crystal-clear action on their screens. Sound & Vision praised the OLED for this by saying in its review that “When not in use for movies or TV, the Samsung S95D is an exceptional 4K OLED gaming display.” Newsweek also commended the device for its gaming features and noted that “This OLED is perfect for movies and part of an epic gaming setup.”

Create an Immersive Audio Sanctuary in Your Home

Samsung’s 2024 audio lineup offers newly updated models that are fortified with advanced AI algorithms and have garnered significant acclaim for their captivating sound quality and intentionally sleek designs.

New this year is Samsung’s Music Frame, a customisable speaker that provides rich sound and seamless connectivity. Operating as a standalone wireless speaker or paired with a Samsung TV and soundbar, it augments bass and offers high-quality surround sound. Techlicious noted in its review that “The Samsung Music Frame is an innovative and stylish addition to the smart speaker market, successfully combining the functionality of a wireless speaker with the aesthetic appeal of a customisable photo frame,” and gave the device an “Editor’s Choice” distinction.

At the top of the soundbar lineup is the HW-Q990D, which analyses audio and uses AI to optimise sound offering the perfect experience across a wide range of content at the comfort at your own home, as Techaeris noted, “Once everything is in place, you don’t need to worry about anything else but finding the right movie to experience the fullness of this soundbar.” Similarly, Newsweek noted, “With 22 speakers and a delightful combination of up-firing and side-firing, the HW-Q990D is a wonderful way to immerse yourself in Dolby Atmos while watching movies or gaming and great surround sound for sports.” Newsweek also gave the device an “Editor’s Choice” distinction and rounded out the review by stating, “The Samsung Q990D is the best Dolby Atmos soundbar you can buy in 2024.”

The ultra-thin HW-S800D brings consumers an enhanced listening experience that is designed to fit seamlessly into any space at just 1.6-inches deep. Techlicious awarded the device with an “Editor’s Choice” distinction, adding that it’s the “Perfect choice for anyone looking to upgrade their TV’s sound without sacrificing style or space,” and “The incredibly thin S800D makes movie-watching immersive and listening to music a joy.”

Samsung continues to redefine the world of home entertainment, reinforcing its legacy as the global leader in the TV market for 18 years and the global leader in soundbars for a decade.

To learn more about Samsung’s 2024 TV lineup, visit https://www.samsung.com/sg/

Samsung Electronics, the world’s leading TV manufacturer for 18 consecutive years, has commenced this year’s 2024 Southeast Asia Tech Seminar in Bangkok, Thailand. From April 23 to 24, Samsung will showcase its cutting-edge 2024 lineup, featuring AI-powered technologies that offer enhanced picture, sound and customization.

Since 2012, Samsung’s global Tech Seminar sessions have served as a platform for sharing detailed information and exclusive product experiences. As part of its ‘Screens Everywhere, Screens for All’ vision, Samsung plans to present innovations that deliver industry-leading viewing experiences and user-friendly features.

The 2024 Southeast Asia Tech Seminar in Bangkok follows a successful series kickoff in Frankfurt, Germany this February. At this event and upcoming seminars in regions such as Latin America, Samsung will present new TV and monitor technologies, as well as lifestyle products:

• Samsung’s 2024 Neo QLED 8K includes the latest NQ8 AI Gen3 Processor, which enables a vivid and more precise picture through its 512 neural networks—eight times as many as its predecessor. It supports features like 8K AI Upscaling Pro and AI Motion Enhancer Pro for the best Neo QLED 8K visuals to date.
• The 2024 Samsung OLED TV upscales content to 4K resolution thanks to the NQ4 AI Gen2 Processor, and features OLED Glare Free technology. Certified by Underwriters Laboratories Inc. (UL), the technology reduces light reflection on the screen to provide a more immersive viewing experience with fewer distractions.
• Music Frame is a new lifestyle product that functions as a frame-shaped speaker. It can be used as a frame on the wall by inserting images or photos into its replaceable photo frame.
• Samsung Knox, applied to Samsung TV, achieved a ‘Common Criteria’ certification, recognized by 31 countries this February as strengthening TV security measures in terms of software and hardware.

“We can present some of Samsung’s key AI TV technologies during the Tech Seminar,” said Yongjae Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “We are not only showcasing the differentiated AI TV technology from competitors but also doing our best to protect customer’s various personal information.”

For more information on Samsung’s 2024 TV and monitor lineup, please visit www.samsung.com/.

Samsung Electronics has once again demonstrated its dominance in the global TV market, marking an unprecedented 18-year streak at the forefront of the industry.

Market research firm Omdia reported that Samsung has achieved a 30.1% share of the global TV market in 2023, reinforcing its status as the industry leader since 2006. This success is largely due to the company’s strategic focus on premium and large-screen TV categories, driven by its cutting-edge QLED and OLED models.

Since its launch in 2017, Samsung’s QLED TV lineup, including the latest Neo QLED models, has surpassed cumulative sales of 40 million units. In 2023 alone, the QLED lineup achieved sales of 8.31 million units.

Samsung asserted notable leadership in the premium TV sector – specifically for TVs over 75 inches and priced above $2,500. The company has recorded an impressive 60.5% market share in terms of sales for TVs priced over $2,500, while also maintaining a lead with 33.9% sales share for TVs over 75 inches. In addition, thanks to robust sales of 98-inch models, TVs over the 90 inches have maintained the lead with a 30.4% market share.

Building on its success in the ultra-large and high-end TV market, Samsung has also made significant strides in the OLED sector. The company’s OLED TV lineup recorded 1.01 million units sold in 2023, capturing a market share of 22.7%. With the expanded OLED lineup in 2024, Samsung’s market share in the OLED sector is projected to surge in 2024.

“We are proud to be recognized as the market leader in the global TV sector for 18 consecutive years, a testament to the enduring trust and loyalty our customers place in Samsung,” stated SW Yong, President and Head of Visual Display Business at Samsung Electronics. “We are deeply committed to advancing the industry, moving beyond exceptional picture quality to offer more meaningful and valuable experiences.”

At CES 2024, Samsung Electronics unveiled the groundbreaking NQ8 AI Gen3 processor, heralding the start of the AI Screen Era. The advancement in state-of-the-art chipsets and capabilities is set to redefine the smart TV domain, integrating sophisticated AI powered by Tizen OS to establish AI screens as center of the smart home innovation.

2024 is shaping up to be another year of significant innovation for Samsung. With advancements in processors and cutting-edge AI features, Samsung is on course to further transform home entertainment and set new benchmarks in the TV industry.