What is Privacy Display?

Privacy Display on Galaxy S26 Ultra is an innovative form of personal protection built into the device that allows you to adjust the visibility of content on your screen. When enabled, visuals are clear for the user while limiting what others can see when looking at the screen from the side — perfect when you’re travelling or in other public places.

Unlike aftermarket stick-on privacy screen covers, the Privacy Display on Galaxy S26 Ultra offers protection without compromising the viewing experience during everyday use.

How does Privacy Display work?

Integrated directly into the display hardware, Privacy Display on Galaxy S26 Ultra controls how the screen’s pixels disperse light, limiting the visibility from side angles when turned on, while preserving the full display experience from any direction when it’s off. This hardware-first approach delivers a clearer and more consistent experience than a traditional privacy screen protector which permanently reduces brightness and clarity and can degrade touch responsiveness.

It’s also customisable. You can decide when it turns on, like when entering sensitive password information, or even limit visibility for specific types of content like popup notifications — it all comes down to user choice.

How to Use Privacy Display on Galaxy S26 Ultra

For step-by-step instructions to turn on Privacy Display, watch here:

Learn more about Galaxy S26 Ultra and all the latest Galaxy devices on Samsung.com.

_{^[1] Must be enabled in settings. Privacy Display feature controls the screen’s viewing range to limit peripheral vision. Some changes in image quality may occur outside the viewing range. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information.}

New technologies often arrive with great fanfare, but the innovations that truly redefine our lives are those that eventually fade seamlessly into the background. We have reached a point in civilisation where the real test of technology is no longer whether we can explain how it works, but whether it works so easily, reliably, and intuitively that it requires no conscious effort from us at all.

At CES 2026, we shared a vision to unify intelligence across our entire ecosystem. We are committed to integrating AI into 100% of our mobile devices and 4K and higher resolution TVs, alongside approximately 40% of our home appliance line-up globally. Importantly, these are meant to function not just as “smart” gadgets, but also companions designed to understand context and routines, meeting people exactly where they are and quietly enabling what matters most to their unique lifestyles.

AI Companions That Anticipate

For decades, the burden has been on the user to learn how to navigate technology. But today, our latest devices are better able to understand user habits and preferences than ever before, addressing their needs and navigating our world at the same time. Soon, we will no longer ask “How does this feature work?”, as we will already live in a reality where your devices will more easily anticipate what you need.

Our latest TVs, for instance, have evolved. Equipped with Vision AI, these devices analyse content, user preferences, and the viewing environment in real-time, automatically optimising picture and sound to deliver the best possible experience, without needing any manual adjustments.

Similarly, our home appliances are transitioning from tools to true AI companions. By mastering automated routines, they reduce the mental load of household chores while holistically managing aspects of sleep, health, and family care.

The next stage of this evolution will be reflected in our upcoming Galaxy S Series line-up. Since launching the first AI phone in 2024, we have led a paradigm shift from touch-based to multi-modal interactions, and we now aim to drive progress from app-centred usage to agent-centred experiences which reduces the number of steps needed to get things done, allowing intelligence to support tasks more naturally. We are at the cusp of the next phase: mobile devices that will no longer just be portals to information; they will be central AI hubs that proactively manage the complexities of daily life with unprecedented personalisation and ease.

Privacy and Security as a Foundation

This vision that we have of ambient technology cannot work without absolute trust. As AI becomes more personal, contextual, and deeply embedded in everyday routines, protecting privacy is no longer optional. If a user is concerned about the integrity and safety of their data, technology ends up becoming a source of stress rather than peace. To that end, we are building an ecosystem where privacy is not a setting you have to search for, but the default state.

Our ambition is for AI to feel as trustworthy as it is powerful. We want our users to have total confidence that their data, choices, and boundaries are respected, even as their experiences become more intelligent and connected. This is why Samsung Knox remains the bedrock of our security ecosystem, delivering layered, hardware-backed protection that safeguards data across everything, from your phone to your refrigerator.

AI personalisation happens directly on the device wherever possible, keeping personal context local so intelligent experiences do not come at the expense of privacy. And because trust requires more than strong safeguards behind the scenes, we make that protection visible and easy to understand, giving users clear insight into what’s protected and the confidence to stay in control as AI becomes a natural part of daily life.

In addition to these comprehensive safeguards, we will soon introduce a new standard for privacy with our latest mobile innovations. After more than five years of development and rigorous testing, this new layer of privacy brings together hardware and software to shield your phone from shoulder surfing wherever you go. With multiple settings for adjusting visibility, users can customise the level of privacy protection according to their needs and preferences.

Innovation for Every Lifestyle

Our commitment remains focused on developing purposeful and innovative solutions that can be tailored to meet the needs of varied lifestyles. Looking ahead, consumers can soon experience technology and features that do more than just simplify tasks—they will effortlessly level up creativity with advanced camera and editing capabilities, and securely make life easier across how we live, work, and play.

This month, we are not just launching a new Galaxy S Series; we are welcoming a new era of intelligence that is as powerful as it is easy and effortless. We invite you to stay tuned for the reveal of what is to come.

Jerry Park leads Samsung’s global B2B mobile initiatives, overseeing enterprise-focused devices, platforms and services for business customers worldwide.

Today’s world is one of unprecedented innovation and rapidly evolving technology. It’s an era of endless possibilities, coupled with a new set of risks for security and privacy. At Samsung Electronics, we recognise that as we enter these uncharted territories, we must be prepared for potential threats that may arise. That’s why we stay deeply attuned to the ever-changing security landscape and champion a dynamic approach to enterprise security.

The cybersecurity threats of today affect everyone, from consumers to businesses. Enterprise device fleets must be resilient against attacks of all kinds — from suspicious URLs, insider employee threats and malware, to emerging risks associated with AI usage in the workplace, including prompt injection and sensitive data leaks. As a growing number of employees across industries — from corporate offices to the frontlines — use devices to access enterprise networks and resources, these threats not only present significant security risks but may also lead to a substantial financial toll on businesses.

Enterprise security incidents can arise across operations. However, the International Data Corporation (IDC)^[1] found that an overwhelming 70 percent of successful breaches originate from endpoints — the devices that connect to networks like phones, laptops and tablets. Unfortunately, in today’s security operations landscape, IT administrators have much less visibility into mobile devices compared to PCs and servers. With mobile devices now being the most common method of employee network access, this has to change. A systematic, comprehensive approach is critical to ensuring seamless mobile capabilities and uncompromising protection. At Samsung, we’re setting a new standard for mobile enterprise security by committing to a collaborative Zero Trust strategy for endpoints in partnership with market leaders.

Core Principles for Zero Trust Endpoint Security

Samsung’s legacy of innovation is built upon our deep understanding of users. We’re constantly listening to feedback from consumers and businesses, anticipating the evolution of mobile technology. This is what enables us to pioneer industry-first solutions for consumers and businesses alike. As the Head of the Global Mobile B2B Team, I’m especially proud of how we’ve led the way in critical areas that deliver value to enterprises across the board. From advancing hardware-backed device attestation and threat detection to fully embracing the security principles of Zero Trust, we are constantly striving to provide our customers with mobile devices and solutions that exceed their security requirements.

Zero Trust is a security framework that replaces implicit trust with explicit trust by continuously assessing security posture, risk and trust levels based on context. The current security solutions market is dominated by network-centric Zero Trust solutions that focus on securing access at the network edge. Unfortunately, this approach by itself neglects a critical blind spot: the endpoint. Endpoints have the largest attack surface and are the most challenging IT assets to protect against cyberattacks. In most cases, they are the most vulnerable points in an organisation’s IT ecosystem.

Zero Trust principles for endpoints, when realised correctly, ensure that access requests from endpoints are handled based on context that correlates with the device’s security posture and the user’s needs, and are continuously verified in real time. Although there is no definitive list of core principles behind Zero Trust endpoint protection, the following principles are the most commonly adopted:

• “Never trust, always verify” approach for devices: Devices should no longer be implicitly trusted just because they are within the network boundary. Instead, each device needs to prove its trustworthiness before being granted access.
• Continuous risk assessment and enforcement: Endpoint protection must be agile and ready to adapt to constantly changing risk conditions. This means continuously evaluating context — such as location, time of access and the device’s security posture — and dynamically adjusting security policies accordingly. Suspicious activity needs to be addressed through enforcement actions such as access restrictions or complete isolation.
• Restricted privileges and narrowly scoped access: Endpoints must enforce access control in real time based on context while ensuring privileges are granted dynamically with a narrow scope.
• Incorporation of user identity, device posture and behavioural signals: A Zero Trust-compliant solution needs to make granular and informed trust decisions to enforce tight access controls. To enable such decisions, Zero Trust’s continuous evaluation of context integrates user identity, device posture and behavioural signals.

While the Zero Trust security strategy is growing in adoption, Samsung is fully embracing it. By doing so, we are helping to protect the most vulnerable points in an organisation’s IT landscape. Risks related to endpoint security are constantly increasing as cloud-based applications, Bring Your Own Device (BYOD) programs and remote work prevail in the modern workplace environment. Samsung recognises the critical nature of this problem and is proactively addressing it in collaboration with partners.

Innovation and Collaboration for Security at Every Level

How does this work in practice? From the hardware level and all the way to the operating system and secure interface, Zero Trust security principles are built into the architecture of Samsung Galaxy devices, enhancing protection at every layer while intuitively integrating with a business’s existing security infrastructure. Together, these practices empower enterprises to administer proper threat detection and response securely and reliably.

At Samsung, we recognise that security is a collective effort. It is only through open collaboration with partners that we can bring the most advanced solutions to our customers. In my time at Samsung, we’ve made extensive strides in bringing forth versatile, optimised and secure solutions^[2] for enterprises of all kinds.

In 2024, we integrated Samsung Knox — our defence-grade, multilayer security management platform — with Cisco Secure Access, an innovative Security Service Edge solution. This collaboration delivers a secure and flexible employee access experience, enabling organisations to verify user identity, device posture and context before granting access.

We also have a strong partnership with Microsoft, defined by a shared vision of reimagining mobile device security for business customers. The first step of this strategic plan began in 2023, when we integrated Samsung Knox with Microsoft Intune, creating the industry’s first on-device mobile hardware-backed device attestation solution that works equally well on both company and personal devices. This solution is now enabled by default in all new Android App Protection Policies, empowering organisations to bolster the security posture of all Samsung devices in their fleet. In yet another step forward in our partnership with Microsoft, Samsung has become the industry’s first mobile manufacturer to offer a direct-to-security operations centre (SOC) connector. This was achieved through the integration of Knox Asset Intelligence^[3] and Microsoft Sentinel, a scalable, cloud-native security information and event management (SIEM) solution. This integration delivers unprecedented visibility into mobile security threats, providing centralised monitoring and protection across enterprise device fleets.

Working together with partners, Samsung is addressing key challenges in multiple areas — securing mobile devices, minimising damage from potential attacks and empowering employees to work efficiently and effectively without security concerns getting in their way.

Holistic Security for Enhanced Privacy

We’re constantly innovating, refining and developing Samsung Knox solutions in order to bring our customers enhanced control, greater transparency and better protection against cyber threats.

By embodying Zero Trust as a core pillar of Samsung Knox, every measure is being taken to help secure mobile devices and data. At the same time, Samsung is breaking new ground with first-to-market solutions by constantly keeping a pulse on the ever-changing threat landscape.

As threats become increasingly complex with AI and hyperconnectivity taking centre stage, security and privacy are more important now than ever before. Today’s business landscape is constantly being threatened by an increasing volume of cyberattacks that aim to exploit IT vulnerabilities, with mobile devices and other endpoints quickly becoming prime targets.

That’s why Samsung is working with market-leading companies to provide security solutions that work seamlessly with existing infrastructure, offering true end-to-end protection. These collaborative solutions are a testament to our commitment to not only adhere to industry standards but to also drive their continued development when it comes to Zero Trust endpoint security. This is just the beginning.

To learn more about Samsung Knox’s approach to mobile security, visit samsungknox.com.

_{^[1] The Hacker News, “10 Critical Endpoint Security Tips You Should Know,” April 26, 2024 (reporting IDC data)}

_{^[2] Cisco Secure Access, Microsoft Intune and Microsoft Sentinel are third-party solutions and paid offerings.}

_{^[3] Knox Asset Intelligence is a paid offering available through Knox Suite Plans.}

Our phones are our most personal space, but we use them in the least private places. On the bus, in the elevator, and wherever we’re waiting in line, our digital laundry gets aired in plain view. And as phones become more tailored to our routines and preferences, concerns about privacy are only growing.

That’s why Samsung will soon unveil a new layer of privacy to shield your phone from shoulder surfing wherever you go. You’ll have the space to check your messages or enter a password on public transit without thinking twice about who might be watching.

Flexible Protection Built Over Years

Not everyone needs the same level of privacy. This new layer gives you the choice to decide what works best for you. You can customise it to raise your guard with specific apps, or when entering access details for more private areas of your phone. With multiple settings for adjusting visibility, you can limit what others can see based on the level of privacy protection you need.

You can also choose to protect specific parts of your experience, such as notification pop-ups. It’s a tailored approach that you can fine-tune or switch off entirely, rather than a blanket one.

It took over five years of engineering, testing and refining to get here. We studied how people use their phones, what they consider private, and how security should feel in everyday life. The result is a fusion of hardware and software expertly calibrated to protect you without getting in your way.

A New Standard for Mobile Privacy

This is the latest in a series of Galaxy innovations designed to keep you safe. There is no privacy without strong security. For more than a decade, Samsung Knox has established layers of protection for Galaxy devices, from dedicated security hardware like Knox Vault to ecosystem defences such as Knox Matrix. This latest safeguard builds on that commitment to security, introducing privacy at a pixel level.

This is privacy you can see and security you can feel — and it’s coming to Galaxy very soon. 

It is now evident that security can no longer be an afterthought. AI functionality has become deeply integrated into everyday life, and there are more invisible pathways for threats to infiltrate. Given these changes, it’s more important than ever to build robust security frameworks and create systems that notify users of changes, especially for our homes, which are our most personal spaces.

For this reason, Samsung has been working to redefine how digital safety is built into everyday life. As communicated at IFA 2025, the company is making the AI Home a reality, with security as a key pillar. The company’s unique security solutions, including Knox Matrix^[1] and Knox Vault,^[2] have been applied to a wide range of home appliances, helping create a significantly safer and more secure home environment.

Security Has Long Been a Priority for Samsung

While 2024 marked the first time Samsung formally introduced Samsung Knox for home appliances, the company has been working on embedded security for over a decade. Back in 2011, as Samsung was exploring appliances that could serve as early-stage home controllers, internal research had already begun to find ways to prevent data theft.

According to Changhoon Lee, Head of Security Lab for Digital Appliances Business at Samsung Electronics, real momentum began with the launch of the refrigerator with Family Hub. It integrated services that could store personal data, like schedules on a calendar, and leveraged Samsung account information. It also allowed users to remotely connect and control their refrigerator via SmartThings.^[3]  While the Family Hub refrigerator is not available in Singapore, its technology continues to be integrated into other Samsung refrigerator models.^[4]

“Back then, IoT was still new, and there was limited awareness of the security challenges associated with IoT devices,” Lee recalls. “It wasn’t easy to get started. We had to consider what standards and security models would be appropriate for home appliances, and it required significant technological investment.”

Coincidentally, this was also when a type of malware that infected IoT devices first emerged. The arrival of malware that targeted connected devices, around the same time that Samsung’s IoT refrigerator released, marked a paradigm shift. It drove him to accelerate security research and development.

The Scope of Security Requirements Is Expanding

While the debut of Family Hub raised awareness about the need for appliance security, the expansion of SmartThings deepened the technical demands.

“There’s simply more to consider,” Lee notes. “With SmartThings, some functions may involve basic data exchange, while others could handle more personal information. For example, the Map View feature^[5] allows users to see multiple connected devices at a glance. However, it also means that devices must share data with one another, which increases both the number and complexity of possible use cases.”

“This shifts the focus from securing individual devices to ensuring inter-device security within a connected environment. Looking ahead, as technologies that incorporate AI continue to advance, even more use cases and threats must be anticipated. That’s why it is becoming increasingly important to establish clear security criteria, which decide how security should be applied and how it must be reflected in product design from the outset.”

The evolution of product features has also accelerated the adoption of new security technologies. As devices become more advanced and their capabilities expand, security measures must evolve to meet those new demands.

Over time, Samsung has steadily built up its security technologies and accumulated valuable know-how through a range of experiences. This is why, at a time when security has become a top priority, the company can confidently position it front and centre.

Furthermore, Samsung has achieved significant advancements in security through its mobile business, which is one of the most personal and security-sensitive product categories. Leveraging these technologies, and with a broad portfolio that spans TVs to mobile devices, the company has been able to extend its security innovations across business divisions, establishing a robust protection framework in home appliances.

Abilities Thoroughly Tested and Proven

“The appeal of a smart home lies in how appliances adapt to you and are easy to control,” he added. “But if your personal data is at risk of leaking, you simply can’t feel secure. We’ve been consistently investing in this space for over a decade, and I believe that’s why renowned institutions and government bodies have recognised our efforts.”

In fact, the strength of Samsung’s security system has also been verified with several third-party certifications. As a key example of this, multiple products have been verified at level “Diamond” under UL Solutions Marketing Claim Verification IoT Security Rating Programme. To earn this verification, which is the highest level, a product must satisfy 56 detailed criteria, across 33 evaluation items in six core domains.

These criteria cover a wide range of aspects, including software updates, data encryption, and system management. The evaluation is thorough and designed to ensure compatibility with various international security standards, making it one of the most comprehensive certifications available.

To Make Bespoke AI Appliances Prepared for Future Threats

At a recent global conference, Samsung addressed the future of security, introducing Post-Quantum Cryptography (PQC),^[6] a new and lesser-known data encryption technology. This type of protection is becoming increasingly necessary because as quantum computing advances, current encryption algorithms may eventually become vulnerable to decryption. To stay ahead of this potential threat, Samsung is implementing PQC within Knox Matrix in home appliances.

While some may question whether it’s too early to be thinking about post-quantum security, Samsung is taking a long-term view to ensure protection is in place for its customers. Home appliances are typically used for around 10 years after purchase. Considering that product lifecycle, Samsung believes it’s critical to prepare now for risks that may become real in the future. That’s the mindset driving its vision for the smart home.

“If you wait until after data starts leaking, it’s already too late. Our mission is to continue enhancing our security technologies so that consumers can always feel safe and secure when using our products,” said Lee.

_{^[1] Currently applied to all Wi-Fi enabled appliances launching in 2025 and planned to be expanded to chosen models that launched in 2024 from September 2025.}

_{^[2] Currently applied to appliances with 7-inch AI Home screen launching in 2025, except Bespoke AI Oven.}

_{^[3] Available on Android and iOS devices. Wi-Fi connection and Samsung account are required.}

_{^[4] Product and service may vary by country or model. Please check with your retailer for exact local availability.}

_{^[5] Available on Android and iOS devices. Wi-Fi connection and Samsung account are required.}

_{^[6] PQC is applied to appliances with 7-inch  AI Home launching in 2025. (except Bespoke AI Oven)}

Samsung is addressing both these concerns in two key ways: by designing Galaxy AI experiences with built-in safeguards that protect user data from the ground up, and by applying AI to strengthen mobile security and privacy protections. While both approaches are essential, building AI that handles data responsibly remains the most urgent priority.

Transparency and choice are the principles driving this work. That’s where Galaxy’s intuitive, easy-to-use privacy settings come in, helping you understand what data is used in AI processing, how it’s handled, and how you can control it. These protections empower you to make your own rules for your mobile experience — and to stay safe while you do.

Advanced Settings for Advanced AI

This freedom of choice comes into play for Galaxy AI experiences. With AI increasingly becoming a part of what we do, it’s only natural to want more control over how your personal data is used in relation to it. Enter Galaxy AI privacy safeguards: a set of policies and protections that go above and beyond to make sure you’re informed and protected when leveraging Galaxy AI.

One of the ways we champion user control is through our powerful suite of AI tools that can operate on-device, keeping your data securely in your hands. Whether you’re using communication tools like Live Translate^[1] and Interpreter^[2] to break down language barriers, or editing tools like Audio Eraser^[3] to stretch the limits of creativity, inputs are kept within the confines of your phone. These features offer a safe, responsive mobile experience that runs directly on your device, right at your fingertips — working alongside Galaxy AI’s privacy protections to give you greater visibility and control over your data.

Since launching Galaxy AI, our vision has been driven by a commitment to openness and user choice. That’s why we have chosen a hybrid approach, introducing a powerful combination of on-device and cloud-based AI. This ensures seamless usability and allows users to benefit from the full power of AI for even the most complex tasks. Advanced features such as Generative Edit^[4] offer on-device capabilities and also tap into cloud-based AI as needed for more processing-intensive edits. With Galaxy, all AI experiences are designed with your privacy in mind — even those that utilise remote servers. No matter what feature or what settings you choose, personal data is never stored long-term or used for AI training — whether processed on-device or on the cloud. Plus, with Advanced Intelligence settings^[5], managing your privacy is as simple as tapping a button. You can even choose how your personal information is processed, including the option to disable online processing for AI features.

Privacy is the foundation of Galaxy AI, and thanks to our growing list of on-device AI features alongside powerful settings options, so is user control.

Intuitive Controls for Enhanced Visibility

In addition to AI-powered features, it’s critical that selecting privacy settings be easy and intuitive, no matter which mobile experience you choose. Galaxy’s Security and Privacy dashboard enables ultimate control over your data, including who sees it and how it is used, with a fool-proof interface. You can do it all — from viewing and updating app permissions, controls and data-sharing functions, to identifying which data could be at risk through intuitive safety status icons. With Permission Usage, you can even keep track of which apps may have recently accessed your data. This level of behind-the-curtain visibility across settings is unique to Galaxy, making it easier than ever to see how all Galaxy experiences are secured and built to function according to your preferences.

Another cornerstone of Galaxy privacy settings is Auto Blocker, a key feature that empowers you to secure your mobile devices without sacrificing usability. Auto Blocker protects your device by checking for malware and other security threats, while blocking malicious activity. It prevents unauthorised app installations, blocks commands and updates via USB, and mitigates zero click attacks with Message Guard.

For those looking for an even stronger line of defense against today’s cyber threats, Maximum Restrictions^[6] offers an additional suite of device protections. These added measures offer an extra layer of user control, giving you the choice to block 2G service and prevent data from being intercepted when connected to unsafe networks. Users can run daily app scan with App protection, offering defense against viruses and spyware. Unintended automatic reconnection to certain Wi-Fi networks that may be less secure can also be prevented.

With Samsung Knox protection and privacy settings that are easy to understand, you hold the power to decide how your data is handled — whether shared or kept completely on-device. Looking ahead, Samsung will further advance AI-powered security technologies to make privacy protections smarter, more adaptive, and even more seamless. And as AI continues to evolve, Samsung remains committed to building secure experiences rooted in transparency and choice — now and in the future.

^[1] _{Live Translate feature requires network connection to receive call messages. It can translate without network connection once the call messages are received by the device. Samsung Account login required. Live Translate feature is only available on pre-installed Samsung Phone apps and some third-party apps. Service availability may vary by language or region. Certain languages may require language pack download. Accuracy of results is not guaranteed.}

^[2] _{Interpreter feature requires Samsung Account login. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Availability and supported features may vary by country, region or carrier. Availability of supported languages may vary.}

^[3] _{Results may vary per video depending on sounds present in the video. Samsung Account login is required. Certain types of sound can be detected such as voices, music, wind, nature, crowd and noise. The actual sound detection may vary depending on audio source and the condition of the video. Accuracy of results is not guaranteed.}

^[4] _{Generative Edit feature for Photo Assist requires a network connection and Samsung Account login. Editing with Generative Edit may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image was generated by AI. The accuracy and reliability of the generated output is not guaranteed.}

^[5] _{Availability may vary by device model, OS and/or market.}

^[6] _{Maximum Restrictions prevents automatic, unintended reconnection to less secure networks, which may include Open, Opportunistic Wireless Encryption (OWE) or Wired Equivalent Privacy (WEP). This protects users from device traffic that may be exposed or intercepted.}

[Compartmentalised Security] Knox Enhanced Encrypted Protection (KEEP) offers a new layer of on-device security, offering to protect users’ most sensitive data through encryption and app-specific storage environments

[Layered Mobile Security] Secure Folder and KEEP work together to create multi-layered protection for Galaxy devices

The potential of AI is limitless, but to truly unlock the full potential of what it can do, user inputs that power personalised experiences are critical. AI needs to understand you — your preferences and your routines — to deliver a mobile experience that feels like a natural extension of your everyday life.

Intuitive, context-aware Galaxy AI features bring these personalised experiences to life, transforming your smartphone from a tool to a smart companion that anticipates your needs and offers suggestions designed to make your life more productive, creative and connected.

To deliver a fully personalised experience, your device naturally needs access to certain data. This is what allows AI to understand you and tailor its responses in ways that are genuinely helpful and suited to your lifestyle. To ensure your personal data is safeguarded in this era of AI, we’re constantly innovating data protection on your device, so that nothing falls into the wrong hands.

Personalisation Made Possible with the Personal Data Engine

Samsung Electronics’ Personal Data Engine (PDE)^[1] is a key component of safely delivering these highly personal experiences. First introduced with the Galaxy S25 Series, the PDE is the powerhouse behind some of Galaxy’s most life-changing AI experiences yet. It works silently behind the scenes to learn from your habits and preferences, resulting in a truly personalised, unique experience.

Whether it’s Now Brief^[2] guiding you through your day with curated updates or simply finding that one perfect photo in your Gallery with natural language input, Galaxy AI makes every AI-powered action feel seamless. And because the PDE safely processes your data on-device, you can enjoy all the benefits of deeply customised AI — without compromising privacy.

Powerful Advancements with Knox Enhanced Encrypted Protection

To further strengthen the security of Galaxy AI experiences, Samsung developed Knox Enhanced Encrypted Protection (KEEP)^[3] — a powerful new layer of on-device security that protects your most sensitive data without interrupting your experience. First developed for the PDE, KEEP now also safeguards other Galaxy AI features like Smart Suggestions, Now Brief, Samsung Moments and more, running quietly in the background to ensure that each supported app is kept secure.

Think of your phone like a house. Each app has its own room — separate, but all under the same roof. Then there’s Secure Folder,^[4] which works like a fully detached guesthouse with its own key, set apart from the main home. It’s great for keeping certain things extra private, especially when you want complete isolation from the rest of your device. But as AI features like the PDE start handling more sensitive tasks in real time, there’s a growing need for security that’s just as strong, yet more connected to your everyday experience.

That’s where KEEP comes in. Imagine turning part of the house into a private suite — still under the same roof, but with its own secure entrance that only you can use. It’s more private than a regular room, but not completely separate like the guesthouse. KEEP works the same way: it creates a secure, dedicated space for individual apps — like the PDE — so it can safely handle your data without sending it anywhere or getting in the way of how you use your phone.

As our mobile experiences become more intelligent, KEEP ensures your most personal data stays safe by design. Together with tools like Secure Folder, it reinforces Samsung’s multi-layered approach to data protection — giving both users and services the right type of security for different privacy needs.

With Galaxy AI becoming more personal, features like the Personal Data Engine and Knox Enhanced Encrypted Protection are setting a new standard for mobile intelligence — where personalisation and privacy go hand in hand. As these experiences grow smarter and more attuned to your needs, you can rest assured that your most sensitive information will stay safe on your device, exactly where it belongs.

^{[1] The Personal Data Engine functions when the Personal Data Intelligence menu is on. Analysed data will be deleted once the Personal Data Intelligence menu is turned off.}

^{[2] Now Brief feature requires a Samsung Account login. Service availability may vary by country, language, device model and apps. Some features may require a network connection.}

^{[3] Available on Galaxy smartphones and tablets with One UI 8 or later. Setting up a phone security password is required.}

^{[4] Secure Folder offers users a separate and protected area of their phone or tablet to store sensitive apps and data. It allows users to set up separate profiles which can duplicate your apps. Users can customise the Secure Folder app and set up their own lock type, including PIN, pattern, password and fingerprint. For enhanced security, Secure Folder users are also provided with an option to hide and encrypt the Secure Folder, which helps keep data safe from advanced cybersecurity threats. While hidden, the apps will stop working to keep your data safe. Once the Secure Folder is opened again, the encryption will be deactivated, and the apps will resume normal operation.}

[Device Security (Ecosystem)] Samsung Knox Matrix now proactively detects threats and signs out compromised devices across Galaxy ecosystem

[Future‑Proof Mobile Connectivity] Secure Wi‑Fi strengthens privacy with post‑quantum encryption, enhanced network protection against emerging threats

Samsung Electronics Co., Ltd. has announced a new set of security and privacy updates being rolled out with its upcoming Samsung Galaxy smartphones with One UI 8. These updates reinforce Samsung’s commitment to delivering powerful, trusted mobile technology in a rapidly evolving digital world by introducing new protections for on-device AI, expanding cross-device threat detection and enhancing network security with quantum-resistant encryption.

Next-Generation Mobile Security for AI Personalisation

Samsung is introducing Knox Enhanced Encrypted Protection (KEEP),^[1] a new architecture designed to safeguard the next generation of personalised, AI-powered features, as its latest innovation in mobile security. KEEP creates encrypted, app-specific storage environments within the device’s secure storage area, ensuring that each app can access only its own sensitive information and nothing more.

Supporting Galaxy’s Personal Data Engine (PDE),^[2] KEEP helps secure a user’s deeply personal insights – such as routines and preferences – that enable features like Now Brief and Smart Gallery search. These insights stay entirely on-device, protected by KEEP and further secured by Knox Vault, Samsung’s tamper-resistant hardware security environment. The result is a seamless foundation for Galaxy AI that delivers personalised intelligence while keeping data tightly contained and under the user’s control.

KEEP’s system-level structure allows it to scale across Galaxy AI innovations. In addition to PDE, it now protects Now Brief, Smart Suggestions and other on-device features that rely on user-specific inputs – enabling more advanced AI experiences without compromising privacy. With KEEP, Samsung is redefining how mobile devices safeguard data in the background to elevate privacy from a setting to an embedded design principle.

Smarter, More Connected Threat Response with Knox Matrix

As AI becomes more integrated across the ecosystem, Samsung is advancing protections that offer not just stronger security, but greater transparency and control for users, with Knox Matrix leading the way. Through One UI 8, Samsung is evolving Knox Matrix to deliver more proactive and user-friendly protection for connected Galaxy devices. When a device is flagged for serious risk – such as system manipulation or identity forgery – it is designed to automatically sign out of the Samsung Account, cutting off access to cloud-connected services to prevent threats from spreading.^[3]

Users are notified across their connected Galaxy devices and guided to the ‘Security status of your devices’ page, where they can review the issue and take action. Even devices without the latest security status updates trigger a yellow-level warning, helping users respond before vulnerabilities grow.

Together, these updates make Samsung Galaxy’s ecosystem-level protection more dynamic, intuitive and visible, empowering users to maintain trust across all their devices with more confidence and clarity.

Secure Wi-Fi Strengthened with Quantum-Resistant Encryption

In continuation of its commitment to quantum-safe security, Samsung is bringing post-quantum cryptography to Secure Wi-Fi,^[4] extending the trusted approach first introduced on the Galaxy S25 Series through Post-Quantum Enhanced Data Protection (EDP). Secure Wi-Fi is now being upgraded with a new cryptographic framework^[5] designed to strengthen network protection against emerging threats, particularly those anticipated in the era of quantum computing. This enhancement secures the key exchange process at the core of encrypted connections, helping ensure robust privacy even over public networks.

Quantum computing, once fully realised, could undermine many of today’s data protection methods. By integrating post-quantum cryptography, Secure Wi-Fi is built to withstand future attacks that capture encrypted data with the intent to break it once quantum technology matures – a tactic known as “harvest now, decrypt later.” This upgrade fortifies the secure tunnel between Galaxy devices and Samsung servers, reinforcing the integrity of data transmissions in high-risk environments like public Wi-Fi.

In addition to this future-ready foundation, Secure Wi-Fi offers a suite of advanced privacy features:

• Auto Protect: Automatically activates in public places like cafés, airports or hotels, securing Wi-Fi connections without requiring user action.
• Enhanced Privacy Protection (EPP): Encrypts internet traffic and routes it through multiple layers, combining packet encryption and relay to anonymise device information and help prevent tracking.
• Protection Activity: Provides visibility into protection history by showing which apps and networks were secured and how much data was encrypted over time.

A Trusted Platform with Built-In Safeguards

In addition to its latest innovations, Samsung continues to strengthen the core protections that underpin the Galaxy experience. These features reflect a multi-layered security approach that protects across hardware and software, while giving users greater visibility and control:

• Knox Vault secures sensitive credentials such as passwords, PINs and biometrics in a physically isolated environment, helping to keep them protected even if the main operating system is compromised.
• Auto Blocker helps provide defence by default, blocking unauthorised app installs, restricting command-based attacks and mitigating risks from potential zero-click threats.
• Advanced Intelligence Settings gives users the option to turn off online data processing for AI features, so personal information can stay on-device, fully under their control.
• Enhanced Theft Protection helps protect personal data even in high-risk situations such as robbery, using safeguards like Identity Check and Security Delay to prevent unauthorised access.

This latest set of updates reinforces Samsung’s long-standing commitment to mobile security that evolves with innovation. It strengthens on-device privacy for personalised AI with KEEP, expands transparency and user control through Knox Matrix, and introduces quantum-resistant protection to Secure Wi-Fi for a more future-ready Galaxy experience. As new security challenges emerge, Samsung remains focused on delivering safeguards that are built in, always on and ready for what’s next.

^{[1] Available on Galaxy smartphones and tablets with One UI 8 or later. Setting up a phone security password is required.}

^{[2] The Personal Data Engine functions when the Personal Data Intelligence menu is on. Analysed data will be deleted once the Personal Data Intelligence menu is turned off.}

^{[3] Available on Galaxy smartphones and tablets with One UI 8 or later. Availability may vary by model and/or market.}

^{[4] Secure Wi-Fi offers free protection of up to 1024MB per month for Android OS 13 or later, and 250MB per month for Android OS 12 or earlier versions. Availability details may vary by market or network provider and connectivity is subject to applicable network environments.}

^{[5] This upgrade applies a post-quantum cryptographic algorithm certified under NIST FIPS 203 (ML-KEM). Availability may vary by market, model, and OS version.}

It can be hard to know the right way to do this. For example, you might have concerns around the security of third-party messaging platforms. Or, you might be worried that your private information and data could be lost or compromised in the event of a server attack or the loss of your phone. When connecting to another device, you might also worry about who can see your data, and how to keep it secure.

At Samsung, we’ve thought of all this and made it our mission to keep you protected so you can safely and comfortably share your data with whomever you choose.

Private Sharing with Quick Share

Ever been in a situation like this? You want to share pictures of your newborn baby, or a video from your recent holiday, but don’t want to risk them somehow ending up online or visible to anyone other than those you intended.

Samsung Galaxy has a built-in solution to this problem: Quick Share’s Private Sharing, a privacy-preserving file-sharing function that lets you share your data with peace of mind.

With Private Sharing, you and you alone own the data. You can ensure that only the designated recipients can open the files you send – no one else. You can also set permissions and expiration dates for the data, so it’s only viewable for a limited amount of time. Furthermore, you can give read-only access without the ability to re-share; revoke the data access whenever you like; restrict screenshotting, and see when the recipient received and opened the file.

Private Sharing makes it safe and easy to share your content, and you can share up to 20 files at once with a total size of up to 200MB.^[1] And of course, all your files are securely and fully encrypted when shared, courtesy of blockchain-based encryption technology.

To use Private Sharing, select the file you want to send and tap the Share icon. Tap Quick Share, followed by the three dots for more options in the top right corner. Then select Turn on Private Sharing. Once the message has been sent, you can check what you’ve sent and change the expiration date or revoke sharing permissions.

Select file > Quick Share > Three dots (more options) > Turn on Private sharing

No more worries about misfiring a private photo or file, or having your information fall into the wrong hands. With Quick Share’s Private Sharing, you’re in control of your data and whom you choose to share it with, with visibility into file share status every step of the way.

Enhanced Data Protection with End-to-End Encryption

Here’s a moment that would make anyone panic. You receive a notification that something hasgone wrong with a website you visited, and the server where your sensitive account details are stored has been compromised.

No one wants their data leaked. But with Galaxy’s Enhanced Data Protection, you can be confident that your data remains secure in the Samsung Cloud.

Starting with the Galaxy S24, Enhanced Data Protection offers additional protection for Galaxy devices when you sync or back up your data with Samsung Cloud.^[2] This feature mitigates data loss via end-to-end encryption (E2EE), which ensures data can only be encrypted or decrypted on your device and cannot be seen by anyone but you. In other words, you can connect to other devices while staying secure, and your data will be kept safe even if a server is compromised or account details are stolen.

When you activate Enhanced Data Protection, you’ll be prompted to write down a recovery code to help prevent the loss of your data in the event you lose your device.

To use Enhanced Data Protection, open the Samsung Cloud app, tap the three dots for more options, choose Settings, and then Enhanced Data Protection. From here, you can choose to encrypt backup or synced data. Alternatively, you can open your device Settings and go to Security and Privacy to find this feature.

▲ Samsung Cloud > Three dots (more options) > Settings > Enhanced data protection ▲ Settings > Security and privacy > More security settings > Enhanced data protection

End-to-end encrypted data is only accessible on devices using the Enhanced Data Protection feature, and cannot be accessed by anyone else, including Samsung.

We know that our users want to be able to enjoy their lives safely with the knowledge that their devices and data are protected. Galaxy enables you to do just that – so you can safely go out there knowing we have your back.

^[1] Private Sharing is supported between Galaxy devices with Android OS 10 (Q OS) or later & One UI 2.1 or later. A maximum of 20 files and 200MB can be transferred at one time. Shareable file types include images (.jpg, .jpeg, .png, .gif, .bmp, .webp, .heic, .dng), videos (.webm, .mp4, .3gp, .3g2, .mkv), audio (.mp3, .wav, .ogg, .m4a), and documents (.txt, .pdf).

^[2] Enhanced Data Protection availability and support may vary by device model and OS.

Almost every day we hear of a cybersecurity threat affecting everything from consumers to businesses and organisations. These threats can create risks within networks, data and devices, and the number of incidents has risen exponentially. We already know that these threats come in multiple forms such as malware or phishing attacks — but they are often invisible to the victim until it’s too late.

Our powerful Galaxy security solutions provide multiple ways to protect you from these cybersecurity threats by securing your device and helping control your privacy. Auto Blocker and Message Guard are two of these safeguards.

Auto Blocker

Auto Blocker is all about choice — providing an opt-in package of additional security measures so that you are completely in control to choose whether you want to explore the customisations enabled by Galaxy’s ecosystem. Auto Blocker will protect your Galaxy device and personal data by preventing app installations from unauthorised sources. The feature will also check for malware and other cybersecurity threats, immediately blocking any malicious activity that could come as a result.

One example of Auto Blocker in action is the prevention of what many people call sideloading, or downloading apps from unverified sources. There are numerous benefits to intentional sideloading, such as added customisations to your phone. But if you do not typically sideload, this feature will provide extra peace of mind and stall potential attacks that can come in the form of social engineering fraud like voice phishing — in which threat actors trick you over the phone and talk you into installing malicious software.

The extra level of protection that Auto Blocker provides also stops harmful commands from entering your physical USB port — which could come in handy when charging your phone through an outlet at a public space like an airport.

Turning on Auto Blocker is a quick and simple process that takes less than a minute. Open Settings, go to Security and Privacy, then tap Auto Blocker and select On.

Settings > Security and privacy > Auto Blocker

Message Guard

Cybersecurity threats come in many forms, and each year they become even more sophisticated. One threat that is becoming increasingly common is the zero-click attack, which exploits vulnerabilities in your device software. This can take place any time an image is received and does not require any action whatsoever on the user’s part.

For instance, your phone receives an image and vibrates gently in your pocket or on your bedside table before going still. You haven’t touched your phone or facilitated any input, but someone may already be reading your messages, browsing your gallery or copying your bank details.

Samsung’s Message Guard will neutralise any potential threats that might be hiding in the image before it has a chance to do any harm by effectively trapping the file in an isolated space on your device. While the image is put into quarantine, Samsung Message Guard checks the file bit by bit — processing it in a controlled environment to prevent infection to the rest of your device

Message Guard works with a range of popular messaging apps that you probably already use, from Google and Samsung apps to Messenger, Telegram and WhatsApp. You don’t need to worry about initiating the process either since Message Guard runs silently and effectively 24/7 in the background without needing to be activated in any way.

Although there is no doubt that cybersecurity threats will continue to evolve and become increasingly common, Samsung’s priority is to always keep you safe because privacy can only be assured with strong security. However you choose to live your life, Galaxy is there — watching your back and ensuring you stay in control.

Security Updates for Longer

While it’s important to have robust security features, it is also crucial to keep them up to date so you are protected against the latest threats. That’s why Samsung is providing up to seven years of security updates and seven years of operating system upgrades, starting with the Galaxy S24 series.^[1] This is the longest period of software support currently available for mobile devices, allowing users to keep their phones safely and more reliably for longer.

Settings > Security and privacy > Updates > Security update

^[1] Availability and timing of Android OS upgrades and security updates may vary by device model and market.