The challenges in this ever-changing world have led to an accelerated demand for digital transformation in recent years. Now more than ever, there is a strong need to adapt to and evolve alongside multiple waves of disruption.

In fact, many business leaders whom I have spoken to said that the volatile business climate has not reduced the appetite for organisations to transform. On the contrary, businesses are finding greater urgency for change across a broad spectrum of activities, from redefining their service offerings to uplifting customer experiences.

Samsung Kiosks integrated into KFC Philippines’ restaurants

Another example is KFC Philippines, a quick service restaurant serving its secret recipe fried chicken at close to 400 stores nationwide. In 2017, its digital transformation journey first started with the integration of more than 1,000 Samsung large-format displays pre-installed with the MagicINFO platform, for digital menu boards across all stores. This helped KFC improve customer experiences by catering more visually appealing images, whilst ensuring their operations teams could continually update their menu board and promotions effectively and efficiently.

In 2022, KFC accelerated its digital transformation journey by integrating Samsung KM24A kiosks in restaurants and OM55B outdoor displays in drive-thru stores. By the end of 2024, 800 kiosks and over 150 OMB55B outdoor displays will also be deployed to minimise queues and increase order accuracy, and further elevate customer experiences.

A New Era of Innovation

The successful deployment story of KFC Philippines is a reminder of the risk-taking and innovation that are needed in today’s dynamic and competitive marketplace, whether in the F&B, retail, hospitality, or other sectors.

Staying ahead of the curve with our customers and partners means:

• Having the urgency to take digital transformation to another level: With dynamic market conditions, agility is needed more than ever, with technology providing the crucial breakthrough in unlocking new value. As KFC discovered, digital technologies could radically open opportunities not possible before, enabling further growth.
• Meeting the need for integrated solutions: While point solutions are attractive short-term options, larger and more complex challenges such as meeting sustainability goals require a more strategic and integrated approach. Similarly, to meet big market opportunities, such as winning over customers in the Gen Z and Gen M demographics, businesses have to redefine and transform their processes in a holistic rather than piecemeal fashion.
• Not compromising on sustainability and security: Sustainability is now central to everything businesses do, from procuring to using energy efficiently and finally recycling their products from customers, post-purchase. Similarly, security has to be integrated into all parts of a digital business, ensuring that best practices are incorporated seamlessly to minimise risks while undergoing rapid digitalisation at scale.

These sentiments were also shared amongst participants at the Samsung Display Tech Summit 2023, which was awarded Bronze for the “Best Brand Experience – B2B” event, at the prestigious Campaign Asia Pacific’s Event Marketing Awards 2024.

Held in October last year, the Summit was an immersive 2-day program in Seoul, South Korea, attended by enterprise customers and partners across the Southeast Asia and Oceania (SEAO) region. Here, we shared our technology vision while showcasing our latest display, IT and industrial solutions and services to help enterprises become more agile and competitive in the fast-evolving digital world.

An Integrated Approach to Big Challenges

With these same priorities in mind, Samsung is ready to help enterprise customers overcome their challenges and meet business goals with an entire ecosystem of products, services, and partners.

Through Samsung’s unifying offering for integrated IT and devices solutions and services, it is our company’s vision to help businesses in this region push the boundaries of what they can do and to enable the next dimension of digital transformation for organisations. The key here is seamlessly integrating end-to-end offerings in devices, services, and solutions to connect people and enable them to be more productive. In each area, Samsung is bringing its market leading expertise in technology and solutions.

Samsung has a wide range of devices such as the well-loved Galaxy series smartphones and devices that with industry-leading security innovations like Samsung Knox Matrix, infrastructure offerings from system air-conditioners to mobile networks as well as strong leadership positioning in display technologies. For the past 14 consecutive years, we have been an industry leader in the global signage market^[1] by pushing innovation in LED and Micro LED technologies and also, developing a product strategy with a focus on sustainability that was recently recognised by System Contractor News, a leading audio and visual publication, through the Installation Product Awards for Most Innovative Sustainable Product Strategy in June 2023.

Combined with its solutions for device, display, content and smart building management, and enterprise grade Knox security services, Samsung can provide a holistic portfolio of seamlessly integrated offerings such as eco-conscious innovations showcased at CES 2024, to create the modern digital enterprise founded on commitments to security and sustainability.

Such an integrated approach would benefit, for example, an organisation that wants to create a new company-wise workspace and is considering various options to not just optimise spaces but also enable new hybrid work experiences. A prime case study is the Jeju Dream Tower, where Samsung has provided smart signage for lobbies and rooms, TVs for all hotel rooms, central air-conditioning solutions, room management and mobile device systems.

Click here to see how Samsung has transform customer experiences at the iconic Jeju Dream Tower

For Every Business Need

Technology is crucial but only one part of the answer. To ensure that the various pieces of the puzzle come together to produce the desired results, Samsung works with trusted and experienced partners to transform products and services into end-to-end solutions.

Each industry is different and so are the needs. This is why Samsung also provides an array of solutions, products and services specifically designed for various verticals, ensuring that they are tailored to deliver results desired in each industry.

^[1] Samsung Electronics achieved a 31.1% share of sales in the commercial display market in 2022, according to market researcher Omdia, ranking first. With this, Samsung Electronics proves that it is the strongest player in the commercial display market, and maintained the No. 1 position for 14 consecutive years from 2009 to 2022.” (Note: Consumer TVs, along with Commercial Lite and Hospitality TVs used for signage are excluded.)

Samsung Electronics showcased an integrated enterprise solution approach to enabling the next stage of enterprise digital transformation at the Samsung Display Tech Summit 2023.

Enterprise customers and partners from across the SEAO region gathered in Seoul, South Korea, on October 11 and 12, when Samsung shared its technology vision while showcasing its latest display, IT and industrial solutions and services to help enterprises become more agile and competitive in the fast-evolving digital world.

Hoon Chung, Corporate EVP and Head of Enterprise Business Team, Samsung Electronics, said, “In today’s post-Covid world, we are seeing an increase in hybrid learning and working, which has led to a need for display solutions that cater to digital transformations in the workplace and classroom. Equally, there is a growing importance for content management and remote management tools with the expanded role of digital signage. As we develop innovations for enterprises to meet their evolving digital needs, we also prioritise sustainability in our decision-making at every step of the process. This is in line with organisations’ increasing focus on being more environmentally sustainable.”

Integrated Digital Solutions and Services for Today’s Enterprises

Together with its wide ecosystem of partners, Samsung provides a comprehensive range of devices, solutions, and services to meet the needs of various industries, including corporations, education, hospitality, healthcare and more.

Samsung’s strengths lie in its mobility expertise, with a wide range of devices such as its Galaxy series smartphones and devices used by millions of information and frontline workers globally, as well as a strong leadership position in display technologies. For the past 14 consecutive years, Samsung has been an industry leader in the global signage market^[1], constantly pushing innovation in LED and Micro LED technologies. In addition, Samsung provides smart infrastructure offerings ranging from system air-conditioners to mobile networks.

Combining its range of products with its solutions for device, display and content, smart building management, and enterprise grade Knox security services, Samsung can provide a holistic portfolio of seamlessly integrated offerings to power the modern digital enterprise.

SH Jo, President & CEO, Southeast Asia & Oceania, Samsung Electronics, said: “Samsung is committed to providing an integrated enterprise solution approach for organisations to be more strategic in their transformation efforts. This is especially relevant in the hyper-competitive and digitally-forward   Southeast Asia and Oceania region where enterprises are actively looking for new ways to offer products and services to customers that add greater value to their every day.”

New Display Solutions Launched at the Samsung Display Tech Summit

To power the next phase of digital transformation for enterprises in SEAO, four of the latest digital signage solutions have been launched at the Summit today. They are:

• The Wall for Virtual Production^[2] (Model name: IVC): A new addition to the expanding The Wall series, The Wall IVC has pixel pitch options of P1.68 and P2.1. It supports dedicated studio frame rates (23.976, 29.97, and 59.94Hz) while supporting gen-locking to synchronise the screen with a camera’s video signal. A high refresh rate of up to 12,288Hz, 1,500 max brightness, and up to 170-degree wide angle enables incredible picture quality for virtual content. Based on modular technology for a variety of installation options, including a flat screen or up to 6,000R curvature, The Wall IVC can be hung or stacked with other screens and is protected against dust and particles that are common in production environments. The integrated Virtual Production Management (VPM) solution makes it easy to manage the screen and ensure high-quality picture with an easy interface;

• Indoor LED All-in-One (Model name: IAC): The IAC is a 130-inch full HD LED screen with a pre-assembled frame kit that allows users to install the display simply by hanging it on the wall. With a slim 56mm design, it provides 1,000 nits of peak brightness and a 3,840 Hz refresh rate for immersive video display well suited for high-end corporate lobbies, boardrooms, and retail stores. Supported with Microsoft 365 suite of services in its built-in Samsung S-Box, the IAC is a powerful and versatile display solution for commercial environments;

• Samsung Interactive Display^[3] (Model name: WAC): Built on Android OS, the new Samsung Interactive Display is the foundation for digital classrooms and lecture theaters with its customisable UI, support for education apps, multi-screen mode and ability to share up to nine displays at once regardless of OS or device and utilise intelligent education apps. Coming in 65-, 75- and 86-inch models, it also has a myriad of connectivity options for Wi-Fi, Bluetooth, HDMI, and USB-C;

• Samsung Windows Kiosk (Model KMC-W): Samsung has expanded its self-ordering kiosk solutions with the Samsung Windows Kiosk, featuring support for Windows OS. The new Kiosk features an interactive 24-inch display that brings expanded software compatibility for F&B, retail, travel, and healthcare industries;

These new displays further strengthen Samsung’s suite of enterprise solutions for creating new customer experiences in a digital world.

For more information on Samsung Display Solutions, please visit the Samsung Singapore page.

^{[1] Samsung Electronics achieved a 31.1% share of sales in the commercial display market in 2022, according to market researcher Omdia, ranking first. With this, Samsung Electronics proves that it is the strongest player in the commercial display market, and maintained the No. 1 position for 14 consecutive years from 2009 to 2022.” (Note: Consumer TVs, along with Commercial Lite and Hospitality TVs used for signage are excluded.)}

^{[2] Samsung The Wall for Virtual Production will only be available at a later date.}

^{[3] Samsung Interactive Display will only be available at a later date.}