The challenges in this ever-changing world have led to an accelerated demand for digital transformation in recent years. Now more than ever, there is a strong need to adapt to and evolve alongside multiple waves of disruption.

In fact, many business leaders whom I have spoken to said that the volatile business climate has not reduced the appetite for organisations to transform. On the contrary, businesses are finding greater urgency for change across a broad spectrum of activities, from redefining their service offerings to uplifting customer experiences.

Samsung Kiosks integrated into KFC Philippines’ restaurants

Another example is KFC Philippines, a quick service restaurant serving its secret recipe fried chicken at close to 400 stores nationwide. In 2017, its digital transformation journey first started with the integration of more than 1,000 Samsung large-format displays pre-installed with the MagicINFO platform, for digital menu boards across all stores. This helped KFC improve customer experiences by catering more visually appealing images, whilst ensuring their operations teams could continually update their menu board and promotions effectively and efficiently.

In 2022, KFC accelerated its digital transformation journey by integrating Samsung KM24A kiosks in restaurants and OM55B outdoor displays in drive-thru stores. By the end of 2024, 800 kiosks and over 150 OMB55B outdoor displays will also be deployed to minimise queues and increase order accuracy, and further elevate customer experiences.

A New Era of Innovation

The successful deployment story of KFC Philippines is a reminder of the risk-taking and innovation that are needed in today’s dynamic and competitive marketplace, whether in the F&B, retail, hospitality, or other sectors.

Staying ahead of the curve with our customers and partners means:

• Having the urgency to take digital transformation to another level: With dynamic market conditions, agility is needed more than ever, with technology providing the crucial breakthrough in unlocking new value. As KFC discovered, digital technologies could radically open opportunities not possible before, enabling further growth.
• Meeting the need for integrated solutions: While point solutions are attractive short-term options, larger and more complex challenges such as meeting sustainability goals require a more strategic and integrated approach. Similarly, to meet big market opportunities, such as winning over customers in the Gen Z and Gen M demographics, businesses have to redefine and transform their processes in a holistic rather than piecemeal fashion.
• Not compromising on sustainability and security: Sustainability is now central to everything businesses do, from procuring to using energy efficiently and finally recycling their products from customers, post-purchase. Similarly, security has to be integrated into all parts of a digital business, ensuring that best practices are incorporated seamlessly to minimise risks while undergoing rapid digitalisation at scale.

These sentiments were also shared amongst participants at the Samsung Display Tech Summit 2023, which was awarded Bronze for the “Best Brand Experience – B2B” event, at the prestigious Campaign Asia Pacific’s Event Marketing Awards 2024.

Held in October last year, the Summit was an immersive 2-day program in Seoul, South Korea, attended by enterprise customers and partners across the Southeast Asia and Oceania (SEAO) region. Here, we shared our technology vision while showcasing our latest display, IT and industrial solutions and services to help enterprises become more agile and competitive in the fast-evolving digital world.

An Integrated Approach to Big Challenges

With these same priorities in mind, Samsung is ready to help enterprise customers overcome their challenges and meet business goals with an entire ecosystem of products, services, and partners.

Through Samsung’s unifying offering for integrated IT and devices solutions and services, it is our company’s vision to help businesses in this region push the boundaries of what they can do and to enable the next dimension of digital transformation for organisations. The key here is seamlessly integrating end-to-end offerings in devices, services, and solutions to connect people and enable them to be more productive. In each area, Samsung is bringing its market leading expertise in technology and solutions.

Samsung has a wide range of devices such as the well-loved Galaxy series smartphones and devices that with industry-leading security innovations like Samsung Knox Matrix, infrastructure offerings from system air-conditioners to mobile networks as well as strong leadership positioning in display technologies. For the past 14 consecutive years, we have been an industry leader in the global signage market^[1] by pushing innovation in LED and Micro LED technologies and also, developing a product strategy with a focus on sustainability that was recently recognised by System Contractor News, a leading audio and visual publication, through the Installation Product Awards for Most Innovative Sustainable Product Strategy in June 2023.

Combined with its solutions for device, display, content and smart building management, and enterprise grade Knox security services, Samsung can provide a holistic portfolio of seamlessly integrated offerings such as eco-conscious innovations showcased at CES 2024, to create the modern digital enterprise founded on commitments to security and sustainability.

Such an integrated approach would benefit, for example, an organisation that wants to create a new company-wise workspace and is considering various options to not just optimise spaces but also enable new hybrid work experiences. A prime case study is the Jeju Dream Tower, where Samsung has provided smart signage for lobbies and rooms, TVs for all hotel rooms, central air-conditioning solutions, room management and mobile device systems.

Click here to see how Samsung has transform customer experiences at the iconic Jeju Dream Tower

For Every Business Need

Technology is crucial but only one part of the answer. To ensure that the various pieces of the puzzle come together to produce the desired results, Samsung works with trusted and experienced partners to transform products and services into end-to-end solutions.

Each industry is different and so are the needs. This is why Samsung also provides an array of solutions, products and services specifically designed for various verticals, ensuring that they are tailored to deliver results desired in each industry.

^[1] Samsung Electronics achieved a 31.1% share of sales in the commercial display market in 2022, according to market researcher Omdia, ranking first. With this, Samsung Electronics proves that it is the strongest player in the commercial display market, and maintained the No. 1 position for 14 consecutive years from 2009 to 2022.” (Note: Consumer TVs, along with Commercial Lite and Hospitality TVs used for signage are excluded.)

Samsung Electronics Co., Ltd. today announced the global launch of the KMC-W, an updated Windows version of the Samsung Kiosk, winner of an ISE Best of Show award from AV Technology at Integrated Systems Europe 2023. The new version of the Kiosk features an interactive 24-inch display that brings expanded software compatibility to advanced self-service display technology for the food and beverage, retail, travel and healthcare industries.

The convenience of contactless technology has become critical for businesses to meet consumer demand across various industries and applications, including bill payments, drive-thru, self-ordering, smart cafés, and unmanned fitting rooms. At the same time, touchscreen sanitation is one of the biggest concerns for consumers and a top priority for businesses. This has led to an increased application of antibacterial coatings and films on screens. The shatterproof film and UL-certified Antimicrobial Coating^[1] that Samsung applies to its Kiosk displays protect their screens and customers.

“The retail landscape is changing based on consumer behaviors and rising demand for contactless and non-cash payment methods,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “As this trend accelerates not just in retail but also in the food and beverage, healthcare, travel, and other sectors, the Samsung Kiosk is the future-ready solution industries need to respond to global demand.”

Powerful Performance, Versatile Applications

Built on the Windows 10 IoT Enterprise operating system (OS), the KMC-W expands the Samsung Kiosk’s OS compatibility to meet the needs of customers in various business environments. Powered by the 11th Gen Intel Core Processor,^[2] it offers high performance computing power and full compatibility with major ordering, point-of-sale, and property management system software. Accordingly, the display comes equipped with various CPU options — including a choice of Intel Celeron 6305E, Core i3 or Core i5 processors — as well as fast 8GB DRAM memory and a 256GB SSD for greater storage capacity.

“It’s great to see the launch of the new KMC-W, which leverages the 11th Gen Intel Core Processor Enterprise Edition and the powerful Windows 10 IoT Enterprise OS to expand customer choices,” said Analisa Roberts, General Manager, Global Device Partners at Microsoft. “With 8GB of DRAM and a 256GB SSD, it provides ultra-fast processing and ample storage space to meet evolving industry demands.”

Offering more interfaces for third-party peripherals, the KMC-W supports a wide range of use cases across industries. Its extensive integration capabilities enable it to meet the needs of a wide range of businesses, from hotels and airports to convenience stores, restaurants, and pharmacies. Businesses can tailor their Kiosks for various scenarios, including using them as ID/passport scanners, external cameras, payment terminals, and vending machines.

The KMC-W’s compact design and flexible features make it suitable for virtually any business environment. Its flexible installation options, which enable it to be affixed to a countertop, wall mount^[3], or a stand that can be positioned anywhere to seamlessly blend in with its surroundings, allow businesses to save time, cost, and space without the need for additional construction.

Enabling More Personalized Customer Experiences Around the World

The Samsung Kiosk Tizen version, launched in 2021, allows businesses and retailers around the world to optimize their customer journey. With the new Samsung Kiosk Windows version, retails can enjoy the business advantages of the Kiosk display whether they use Tizen or Windows OS.

In the Philippines, fast food chain KFC currently uses Samsung Kiosks on Windows OS at 63 locations. The Kiosks create an in-store digital experience for KFC customers, enabling them to self-serve and enjoy a more personalized and convenient visit. To continue enhancing its customer experience, the company will install Kiosks at more than 100 additional stores by the end of the year.

French company LAPEYRE, which manufactures and sells equipment for home kitchens, bathrooms, doors, and windows, has installed Samsung Kiosks operating on Windows OS throughout its stores. As a growing franchise with 126 locations in France and 25 new stores set to open across the country by 2025, the company has partnered with Samsung to digitalize services to boost business and attract new customers. The rollout includes 100 Kiosks to display queue status, 70 Kiosks to support fast self-ordering, and 300 Kiosks for consumers to browse the company’s product catalog and customize their product using configurators on the kiosks, generating more sales and enhancing the customer experience.

In addition, made-to-order restaurant company Duck Donuts Powered by GRUBBRR is currently utilizing Samsung Kiosks based on the Tizen OS. The company’s rollout enhanced the purchase experience at 30 of its stores across the U.S., improving customer satisfaction and operational efficiency. With personalized ordering and easy-to-read menus, Duck Donuts was able to strengthen its customer relationships and drive revenue.

The KMC-W Samsung Kiosk model is currently available for purchase in more than 35 countries across Europe, North America, South America, Southeast Asia, Southwest Asia, and the Middle East.

For more information, please visit displaysolutions.samsung.com/kiosk

^{[1] This product has been treated with the biocidal substance Zinc Pyrithione. Antibacterial property does not completely protect users against bacteria and provides no protection against viruses including Covid-19. Coating applies only to the surface of the screen and its effect may vary depending on conditions of use. Available in selected markets only.}

^{[2] All trademarks are the property of their respective owners. Intel, the Intel logo, and other Intel marks are trademarks of Intel Corporation or its subsidiaries.}

^{[3] Wall mount and stand sold separately.}