Samsung Electronics Singapore is now offering  Samsung Care+ Premium  for selected home appliances for holistic, total care for select home appliances and entertainment devices, covering TVs, air conditioners, washers/dryers, AirDresser garment care appliance, refrigerators, kitchen appliances and cleaning appliances.

Samsung Care+ Premium is an expansion to the existing Samsung Care+ programme that offers extended warranty support of up to five years (from 1 year with a basic warranty)^[1], as well as remote troubleshooting support for users should they face any issues.

More complete care with Samsung Care+ Premium for home appliances

Available in two plans tailored to fit homeowners’ requirements – Samsung Care+ Premium Smart and Expert – consumers can benefit from a flexible programme that provides comprehensive support, complimentary accessories^[2] to keep appliances running in tip-top shape, and up to 17 scheduled maintenance visits^[3] during the extended warranty period.

Users will also receive a personalised monthly home care report, offering homeowners a holistic view of usage patterns and energy consumption. This allows homeowners to make more informed decisions and allow them to find ways to defray rising energy costs.

This pairs perfectly with SmartThings, granting homeowners control of their connected home devices. And when combined with AI Energy Mode on supported appliances, it can result in energy savings of up to 70%^[4].

Most importantly, Samsung Care+ Premium offers homeowners bite-sized monthly repayment plans of up to 36 months, which reduces the burden of large upfront costs associated with new appliances purchases.

Find out more at https://www.samsung.com/sg/multistore/sg_eppfinancing/offers_epp/sc_premium/.

Even more protection for your home entertainment devices

Homeowners who purchase a new TV and opt for Samsung Care+ Premium (Smart) also enjoy extended warranty support and remote troubleshooting support against unexpected breakdowns.

In the event where a Samsung TV panel is accidentally damaged, users will be eligible for a one-time 15% discount on a new panel. In addition, users can seek a replacement for a remote control if it is faulty. TV owners are also eligible to a 20% off for their next soundbar purchase via the Samsung Online Store to complete their home entertainment setup.

Enhanced protection with Samsung Knox

To offer users a greater peace of mind, all Samsung AI-enabled devices are safeguarded with Samsung Knox^[5], a defence-grade security platform that safeguards every connection from external threats.

As more devices and appliances become interconnected and “talk” to each other, there is increased need to secure every connection against potential threats. Knox Matrix is a security solution that offers comprehensive support for connected devices and networks using private blockchain technology. For example, if a connected AI appliance is compromised due to a malicious app, Knox Matrix can detect the threat and isolate the connection, while informing users of the breach.

You can learn more about how Knox Matrix acts to protect connected home devices here.

All-new Samsung Care+ Premium Zone at Samsung Experience Store, VivoCity

To help users better understand Samsung Care+ Premium, Samsung will welcome a new space at its Samsung Experience Store at VivoCity to better showcase products covered under the programme. In addition to being able to view connected home appliances and entertainment devices, interested homeowners can also learn more about Samsung Care+ Premium and shop online-exclusive appliances in-store.

Customers can also bring home a limited edition Careby, the Samsung Care+ Premium companion^[6] when they visit the Samsung Experience Store at VivoCity.

To redeem, consumers can:

1. Visit the Samsung Experience Store at VivoCity and approach the staff.
2. Complete a simple form, follow @samsungsg on Instagram, and share this post.
3. Collect their item upon verification.

At a glance: Samsung Care+ Premium

For Home Appliances

For TV

Please refer to full T&Cs here.

For full details and coverage for respective appliances and devices under Samsung Care+ Premium and Samsung Care+, visit

• https://www.samsung.com/sg/offer/samsung-care-plus/appliances/
• https://www.samsung.com/sg/multistore/sg_eppfinancing/offers_epp/sc_premium/

_{^[1] Warranty periods and coverage vary across product categories and models. Please check detailed warranty terms for each product.}

_{^[2] Complimentary drum cleaning kit for select laundry care products, charcoal filter replacement for select cooking hoods or complimentary water filter replacement for select refrigerators}

_{^[3] From Year 3 onwards. Scheduled maintenance visits are spread across three years from Year 3 to 5. Number of scheduled maintenance vary for different products.}

_{^[4] Up to 15% in refrigerators, and up to 70% for washers and dryers}

_{^[5] Samsung Knox is applied to select devices launched in 2018 and later.}

_{^[6] While stocks last. Samsung reserves the right to amend these Terms and Conditions and/or amend or withdraw this Promo at any time without prior notice and without assigning any reasons.}

_{^[7] Samsung Care+ Premium plans are available for purchase with new home appliances through the Samsung.com online store}

_{^[8] From Year 3 onwards. Scheduled maintenance visits are spread across three years from Year 3 to 5. Samsung Care+ Premium (Smart) is eligible for up to 4 scheduled maintenance visit. For more details visit https://www.samsung.com/sg/multistore/sg_eppfinancing/offers_epp/sc_premium/}

_{^[9] Air Conditioners are excluded and are covered under a 1-year warranty.}

_{^[10] From Year 3 onwards. Scheduled maintenance visits are spread across three years from Year 3 to 5. Samsung Care+ Premium (Expert) is eligible for up to 17 scheduled maintenance visits. For more details visit  https://www.samsung.com/sg/offer/samsung-care-plus/appliances/}

_{^[11] Complimentary drum cleaning kit for select laundry care products, charcoal filter replacement for select cooking hoods or complimentary water filter replacement for select refrigerators}

Climate change already has a profound effect on our lifestyle. To mitigate this impact, Singapore has an ambitious 2030 Green Plan, which includes a push to reduce energy usage, a shift towards renewable energy, and to encourage a higher rate of recycling.

However, while 7 in 10 consumers feel that sustainability is important, only a third of them are taking active steps to contribute to the cause. And with fluctuating electricity and gas tariffs, consumers may need to be more proactive in better managing their energy usage.

Thankfully, the rise of smart home technology can pave the way for smarter energy use. Not only does it help simplify routines (think automating your laundry cycles or automatically adjusting the air-conditioning in response to ambient temperatures)^[1], but it can also help monitor energy usage and make smart recommendations that best fit your lifestyle.

Samsung SmartThings: Enabling smarter, eco-friendly living

Samsung SmartThings is an AI-powered platform that enables users to connect, control and automate some 5,000 different smart devices from hundreds of manufacturers. Accessible via Galaxy devices (including the Galaxy S25 Series and Galaxy Tab S11 Series), it allows homeowners to control their appliances from a single app, as well as monitor their energy consumption in real time.

For example, AI Energy Mode helps to keep track of and control energy use. When the feature is enabled, users can choose their preferred energy saving level that can reduce energy consumption across various supported devices, including TVs. This mode can result in energy savings of up to 15% for supported refrigerators, and up to 70% for supported washers and dryers. Additionally, Away mode can be preset so that SmartThings-connected devices can be switched off when it detects no movement at home, further contributing to reduction in energy wastage.

How smart can Samsung products get for a conscious household?

When paired with SmartThings on your preferred Galaxy devices (a Galaxy S25 Ultra for starters), the Samsung Bespoke Convection Microwave Oven offers homeowners personalised recipes^[2], and can even offer cooking guidance. And if your hands are full, you can tell the microwave what to do with natural language voice commands^[3].

Or if you are calorie counting, your Galaxy smartphone and tablet can act as your personal nutritionist. Need a low-calorie recipe based on existing ingredients you have in your refrigerator? Simply point your Galaxy device’s camera to the ingredients laid out, long press the side button, and ask Gemini Live for real-time recipe recommendations.

Bringing conscious living to life at GREEN-HOUSE

The move towards a more conscious consumption requires greater education, and availability of tools and resources.

To that end, Samsung is teaming up with GREEN-HOUSE, to champion greener living efforts in Singapore. Held at the Temasek Shophouse on 8 and 9 November 2025, the Festival will act as a community event for conscious brands and Singaporeans to learn more about how they can do their part toward greener living.

Since 2022, GREEN-HOUSE has been committed to shaping thought around sustainable urban living through an immersive, weekend-long event. This year, the event aims to champion coral planting, a pressing issue as coral reef destruction has been accelerated by climate change and ocean pollution from land-based sources. (Fun fact: The Galaxy S22 S Pen was partly made of discarded fishing nets. The use of old fishing nets and other plastic debris have expanded since 2022.)

All that got your appetite going? Join us at the GREEN-HOUSE Eat Well, Live Smart Workshop.

The Eat Well, Live Smart workshop is not only a showcase of our technology and innovation, but a demonstration of smarter, more conscious living. Hosted by Loaded Gun Kitchen, a plant-based cookhouse, the workshop will showcase how quickly and easily nutritious meals can be – all made possible by the Samsung Bespoke Convection Microwave Oven.

In just 45 minutes, participants will learn such delights as air-fried eggplant, and whip up a charred corn and avocado salsa tossed with Loaded Gun Kitchen’s Green Goddess dressing, finishing with an umami peanut sauce layered with corn-cob stock. A three-course meal that’s low on waste and effort, but big on flavour and nutrition.

Of course, you’ll also learn how to capture equally good-looking food shots with the help of Galaxy S25 Ultra and Galaxy AI. And once you do, you can display them like the works of art they are on The Frame Pro TV, which will also be making an appearance at GREEN-HOUSE.

You can sign up here – slots are limited!

_{^[1] Automation feature may vary by country or model. Please check with your retailer for exact local availability of automation feature.}

_{^[2] Available using the SmartThing App on your smartphone. Requires a wireless network, Samsung account log-in and the Samsung SmartThings App, which needs to be downloaded and installed on your smartphone if you are not using a Samsung Galaxy smartphone. The SmartThing App supports Android 8.0 (Oreo) or later, which or optimised for Samsung smartphone, and also iOS13 or later for iPhone models.}

_{^[3] Wi-Fi connection required. Supported voice assistant includes but not limited to Bixby and Google Assistant. Only available when the Smart Control button on the microwave oven is turned on with hands.}

The rapid rise and popularity of AI technology has had many companies racing to jump on the wagon. Yet for Samsung, AI is not new. We have been building intelligent connectivity into our devices for over a decade, as part of our continuous efforts to deliver deep and meaningful benefits to users through our technology and innovation. Having unveiled our “AI for All” vision at CES 2025 earlier this year, Samsung is on a mission to empower users through AI at every touchpoint.

We recently sat down with CU Kim, President and CEO of Southeast Asia & Oceania (SEAO), at Samsung Electronics, to discuss Samsung’s distinctive approach to AI in one of the world’s most diverse and dynamic regions. What emerges is a picture of innovation grounded in a deep understanding and vision of AI’s role in creating impactful, personal everyday experiences.

Q: How would you describe Samsung’s approach to AI in SEAO?

A: We’re focused on democratising AI so that it delivers genuine value to consumers across different price points, regardless of their level of technical literacy. Today, 77% of SEAO users of Galaxy AI-powered devices are using our variety of Galaxy AI features, which are available not just on our latest flagship models, but also on previous flagship models, FE and Tab Series^[1]. Users of our affordable A Series range^[2] can also enjoy AI features such as Circle to Search with Google^[3] and Best Face^[4] which selects and combines the best expressions for up to five people from a motion photo for a perfect shot.

What sets our approach apart is how we’re integrating AI to solve real challenges that consumers face. Take communication, for instance. Our translation features, which break down language barriers, is a useful tool to navigate our region’s incredible linguistic diversity. Our on-device Galaxy AI features can also operate independently without requiring constant cloud connectivity – providing a reliable experience for SEAO users regardless of varying network infrastructure across the region.

Looking beyond mobile, we are extending this intelligence to our entire ecosystem of devices and appliances. Home AI learns from your habits and routines to develop a hyper-personalised smart home experience for you. This is underpinned by SmartThings, our smart home platform that connects and creates truly intelligent homes so you can have full control over your living space.

Q: How do you see AI transforming the landscape across SEAO?

A: With AI technology, consumers today have higher expectations of their day-to-day experiences whether in terms of efficiency, seamlessness and ease of use. For example, internal data shows that AI capabilities, such as the AI ProVisual Engine and Enhanced Search capabilities, are the most sought-after AI features on our Galaxy S25 Series among both Samsung and non-Samsung users. Even in households, consumers are looking out for smart features and functions when considering TV purchases^[5], such as our latest line-up of OLED and Neo QLED TVs, which deliver a personalised and advanced viewing experience through its AI features.

In our region, we are deeply passionate about creating new possibilities for the next generation that is embracing AI with remarkable enthusiasm, optimism, and even a touch of resilience. In fact, based on a recent survey we conducted^[6], a staggering 9 out of 10 youths in Southeast Asia are already incorporating AI tools and services into their daily lives, whether for learning, creative tasks, staying informed, or more altruistic purposes like driving positive change in their communities. And while 65% of youths believe that AI will create new job opportunities, they are likewise cognisant that some jobs will inevitably disappear – further taking concrete steps to learn more about AI and develop AI-related skills.

Q: For businesses and organizsations, how will AI shape Samsung’s growth strategy in SEAO?

A: The opportunities for businesses and organisations to tap into and benefit from AI in our region are tremendous. With SEAO’s rapidly developing digital infrastructure, businesses here are uniquely positioned to leapfrog legacy systems and implement AI-driven solutions from the ground up.

We want to bring our best AI-powered digital solutions to business partners. Through initiatives like SmartThings Pro, we are enabling businesses to create intelligent environments that enhance operational efficiency and customer experiences. This B2B platform is set to transform new categories and industries – for example, providing personalised and sustainable hospitality experiences to hotel guests; or enabling the remote management of displays and devices across multiple buildings in commercial facilities, from shopping malls to educational institutions.

That said, a key element of our B2B strategy is not just our technology, it’s our openness to foster close partnerships to create customised AI solutions that deliver meaningful outcomes. In Indonesia, we recently launched the Samsung Digital Lighthouse School programme together with two schools, Al Muslim Bekasi and Salman Al Farisi Bandung, to enhance the learning experiences of over 2,500 students through the Galaxy Tab S and A Series.

Q: What excites you the most about upcoming innovations and what’s next for Samsung?

A: I’m particularly excited to see how our innovations empower communities to elevate passions. Gaming enthusiasts for example, will love the transformed mobile gaming experience on the Galaxy S25 Series, with console-quality visuals enabled by features like ProScaler^[7] and advanced Ray Tracing, powered by the Snapdragon 8 Elite for Galaxy^[8] processor.

Gaming is very important to us at Samsung, and we have partnered with Moonton Games to bring the first-ever MLBB Campus Series tournament to student gamers in SEA. This is part of Samsung’s Galaxy Gaming Academy efforts to champion the next generation of esports players.

When it comes to everyday living, we have moved beyond simple device control to creating intelligent environments that anticipate needs. Samsung Health and SmartThings can optimise sleep environments by automatically adjusting temperature and humidity based on users’ sleep patterns and the environmental conditions they live in.

By maintaining our focus on accessibility, personalisation and security, we’re working to ensure that AI becomes a trusted companion that empowers instead of complicating daily life. Our recently launched innovations like the Galaxy Z Fold7 and Galaxy Z Flip7, and 2025 Bespoke AI home appliances with SmartThings, for example, will continue to embody this commitment. The future of AI is not about replacing human capability but enhancing them. At Samsung, we are privileged to be building that future together with the communities across SEAO in time to come.

^[1]_{Availability and features may vary by market and/or model.}

^[2]_{Availability and features may vary by market and/or model.}

^[3]_{Circle to Search is a trademark of Google LLC. Service availability may vary by country, language, device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off.}

^[4]_{Best Face is only available for photos taken with Motion Photo turned on. The feature does not generate new facial expressions but selects from frames within the Motion Photo video clip.}

^[5]_{Based on the Samsung SEAO 2024 TV Awareness Study.} 

^[6]_{The Samsung 2024 Youth Survey on AI was conducted with 884 respondents across five markets, including Indonesia, Thailand, Malaysia, the Philippines and Singapore, from August to October 2024. Respondents were recruited via snowball sampling and results shown are based on weighted data for equal representation from each market.}

^[7] _{ProScaler feature is supported on Galaxy S25+ and Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.}

^[8] _{Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.}

Imagine waking up to a home that anticipates your needs without you needing to lift a finger, with smart appliances learning your routines from day to night, and helping you flow through your tasks at home simply yet effectively.

Step into the future of an interconnected AI Home with Samsung’s Bespoke AI appliances that come complete with security solutions such as Samsung Knox and intelligent features to transform your home living for the better.

Undivided attention on every task

As you go about your daily routine in your AI Home, thoughts about upcoming tasks often surface before you’ve completed what’s in front of you. With Bixby^[1], Samsung’s voice assistant that is fully integrated into the Bespoke AI appliances, you can capture these ideas instantly and set them in motion, without ever interrupting your workflow.

Simplified food management with the Bespoke AI Refrigerator’s 9” AI Home Screen

For instance, while you put together lunch, you might realise you’re running low on ingredients that you inputted the week before. Simply say^[2], “Hi Bixby, can you recommend a vegan recipe?” and let the 9” AI Home^[3] LCD screen on your Bespoke AI Refrigerator look up recipes. You can even send cooking instructions directly to connected cooking devices – like your Bespoke AI Oven – via SmartThings,^[4] making meal preparation smooth and convenient.

Then cue, “Hi Bixby, tell me about my schedule for today.” and watch as Voice ID^[5], a new feature of the upgraded Bixby, recognises your voice and shows you your calendar^[6] on the AI Home screen^[7], so you can start planning your next grocery run.

A simple voice command to Bixby controls multiple devices at once

Whilst keeping your attention on the meal in front of you, you can also control multiple other connected devices with a single voice command – “Bixby, clean the living room with the robot vacuum and start the washing machine with the ‘AI Wash’ cycle” so your AI Home kickstarts your other tasks ahead of time^[8].

Peace of mind wherever you might be

An AI Home experience does not only simplify chores, but it also adapts seamlessly to every household’s unique dynamic to enable you – as a caregiver, parent or devoted pet owner – to take better care of your loved ones even when you are not at home.

Stay updated & ensure your loved ones’ safety with Family Care

Whether you have elderly family members at-risk of falling, young children or pets who might get up to mischief, Family Care,^[9] a new SmartThings service sends you and your other family members notifications if a user’s movement is not detected at the set time — or if there is no activity for a certain amount of time after the last activity.

While remotely monitoring your home, enjoy complete peace of mind knowing that your Bespoke AI appliances are tightly secured by Samsung Knox. Bespoke AI appliances launched in 2025 are all coming with Knox Matrix, ^[10] an enhanced security method that enables users to continuously monitor products’ security status. Some of them also include the application of Knox Vault^[11], which protects sensitive user information by storing it in a separate hardware chip.

Your chores on autopilot

Return to a peaceful sanctuary after a hectic day as your AI Home completes household tasks beforehand.

SmartThings Away Mode helps you control appliances when you’re not at home

Intelligently schedule daily to-dos like cleaning the house when you are not around with SmartThings’ Away Mode^[12]. Forgot to switch off your Bespoke Al WindFree Air Conditioner before leaving the house?  The SmartThings App^[13]  detects when you’re not within a present distance of your home through your smartphone’s GPS^[14] and automatically switches off the air conditioner, ensuring you save energy and prevent unwanted costs.

AI Energy Mode makes it easy for users to take action with our energy-saving tips and automations features

An AI Home delivers convenience, care and savings in every daily routine. Whether you own a Bespoke AI Front Load Washer, a Bespoke AI refrigerator or other Bespoke AI range appliances, optimise your energy consumption by activating AI Energy Mode^[15] through the SmartThings app, and monitor, track and reduce your energy consumption for better cost savings, starting today.

^[1] Bixby availability may vary depending on the country and is only available for certain Bespoke appliances. Launch date may differ according to region and country. To activate Bixby, a Samsung Account is required. Up to six accounts can be registered per device. To increase the accuracy of identifying each voice, it is recommended for you to register your voice in quiet surroundings. Voice ID is done based on the tone of voice used during registration process. Any change or modification to your voice may lead to misidentification.

^[2]Bixby only recognises certain accents and dialects of English (UK), English (US), English (India), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Spanish (Spain), Portuguese (Brazil) and Spanish (Latin America). Other supported languages may be added in the future. Not all accents, dialects, and expressions are recognised, and actual performance may vary depending on pronunciation, voice level, and the surrounding environment.

^[3] AI Home display refers to the 7″ or 9″ LCD screen on the product. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utilise AI-based algorithms, which can be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.

^[4] A Wi-Fi connection and a Samsung account are required. All products must be connected to SmartThings. Only 3rd party devices that are compatible with SmartThings can be registered.

^[5]Each user must register for a Samsung Account on screen appliances in advance. Voice ID should be registered either on the refrigerator, or Galaxy mobile devices and then transferred to the refrigerator. (Limited to Galaxy S24 and subsequent models where Voice ID can be registered.) Voice ID will be available later to the 2025 AI Home models through updates. Availability may vary by market.

^[6] To use calendar feature, users need to either register their schedule directly on the refrigerator or link their mobile phone calendar in advance. Only Google or Microsoft calendars saved under a Google or Microsoft account can be synced with the Bespoke AI Refrigerator with AI Family Hub. (Refrigerators with AI Home support Google Calendar only.)

^[7] Available on models launched in 2025

^[8] Devices and appliances must be connected in advance, using the same Samsung account information.

^[9] Appliance must support Wi-Fi and connect to SmartThings to activate service. Users can activate the service on the SmartThings.

^[10] Trust Chain Dashboard is applied to all Wi-Fi enabled appliances with 7-inch or 9-inch AI Home, and AI Family Hub screen launching in 2025.

^[11] Knox Vault is applied to Bespoke AI Jet Bot Steam Ultra and appliances with 7-inch or 9-inch AI Home, and AI Family Hub screen launching in 2025, except Bespoke AI Oven.

^[12] Applied products: Air Conditioner, Air Purifier, Hood, TV, Lights, Switches.

^[13] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

^[14] This function may be affected by the GPS conditions.

^[15] Only available for smart appliances that are compatible with SmartThings. The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

Samsung Electronics Singapore today unveiled its highly anticipated 2025 lineup of AI-powered TVs and soundbars at the Unbox & Discover event. Redefining home entertainment, the new range introduces the groundbreaking Samsung Vision AI. This transforms the way users interact with their screens, delivering deeply personalised and immersive experiences, and placing the TV at the heart of the connected smart home.

The 2025 lineup is headlined by the flagship Samsung Neo QLED 8K and Samsung Neo QLED 4K TV series. These new offerings bring stunning visuals and immersive sound, and are the first to feature Samsung Vision AI^[1] with smarter, adaptive features that reimagine what Samsung TVs can do.

“At Samsung, we believe that the best innovations come from truly listening to our customers and understanding how they live their lives. We know that our consumers in Singapore value technology that feels more personal and intuitive. That is exactly what we set out to do with our 2025 lineup of AI-powered TVs,” said Patrick Khor, Head of Department, TV & Audio, Samsung Singapore. “Powered by our most advanced processors and Samsung Vision AI, our TVs have now become intelligent companions that adapt and learn your preferences, suggest content that matches your mood, while seamlessly connecting your smart home through SmartThings. Through technology, we are creating experiences that enrich the moments that matter most to families in Singapore.”

Samsung Vision AI Enabling Smarter, More Personal Screen Experiences

Samsung Vision AI represents the next step in Samsung’s journey to deliver intelligent, intuitive, and seamless screen experiences, and will be integrated across the 2025 range of Neo QLED, QLED, OLED, and The Frame models.

With the ability to make your Samsung TV aware of its surroundings, adaptive to user preferences and autonomous in delivering intuitive features, Samsung Vision AI transforms the brand’s 2025 AI TVs into smart companions that enhance entertainment, simplify interactions, and seamlessly integrate into connected lifestyles.

At the core of Samsung Vision AI are intelligent and personalised features which redefine how users interact with their screen and engage more deeply with their favourite content. Generative Wallpaper^[2] transforms screens into dynamic, personalised art canvases, allowing users to make images that perfectly match their taste or occasion. Own a Galaxy Watch? Universal Gestures^[3] lets you control your TV through your smartwatch – with simple hand motions like rotating the watch bezel to scroll the screen or making a fist to return to a previous menu.

Looking beyond personalisation, Samsung’s 2025 AI TVs come equipped with a built-in SmartThings Hub, transforming the TV into a central hub for smarter living through integration with the SmartThings ecosystem, as well as new SmartThings^[4] features that simplify and enhance daily life.

• SmartThings Energy offers insights into energy consumption patterns, promoting efficient energy use throughout the home.
• Family Care^[5] enhances comfort by automatically adjusting room settings, like dimming the lights when a child falls asleep, while providing real-time updates and recorded events through TVs.
• With Pet Care^[6], potentially use your TV as a pet-sitting assistant when you are outside. Your TV can detect noises like barking through its microphone, and then automatically turn on your pet’s favourite content.
• Home Insights⁴ provides notifications from your connected smart devices right on screen, including a 3D Map View that shows information and details of your entire smart home so that you can monitor and manage directly from the TV.

All your favourite apps, services and the latest Samsung Vision AI features are available through One UI Tizen – available now on all of Samsung’s 2025 range of Neo QLED, QLED, OLED, and The Frame models. One UI Tizen introduces a fresh, clean interface that mirrors what you will find on many Galaxy smartphones, tablets, and watches. It also allows your household to create separate profiles and receive curated recommendations tailored to their preferences. Samsung is now offering up to seven years^[7] of OS upgrades; this extends the longevity of each device, keeping it up to date with the latest features, security enhancements, and performance improvements, so that users’ investments in Samsung Vision AI-powered TVs are truly future proof.

Security is crucial for Singapore households today due to the increasing prevalence of cyber threats, and the need to protect sensitive personal information within households. Samsung TVs are protected by Samsung Knox, a comprehensive security platform that safeguards user data and privacy, with high security standards maintained for the benefit of home users. It helps to shield families from malicious threats by protecting sensitive data like passwords^[8], monitoring connected IoT devices, blocking phishing websites to protect against malicious sites, and enhancing personal information protection through Samsung Knox Vault. Samsung TVs also receive constant security updates, with a dedicated security team providing regular updates that help keep your TV safe, for at least 3 years from TV launch^[9], ensuring your family’s digital safety evolves with emerging threats.

Samsung continues to shape how people experience art at home by expanding access to the Samsung Art Store^[10], a premium digital platform for fine art exclusively on Samsung Smart TVs. For the first time, the Samsung Art Store will be available on 2025 Samsung Neo QLED 8K, Neo QLED 4K, and QLED models^[11], as well as on The Frame and MICRO LED series, making art from the world’s leading artists, museums, and galleries more accessible that ever. The Samsung Art Store offers access to a vast catalogue of over 3,000 curated works from prestigious global partners, including MoMA and the estates of Magritte and Basquiat.

Samsung 2025 TV lineup: Exceptional advancements, made possible with AI.

Samsung Vision AI also delivers exceptional advancements in picture and sound quality, making every on-screen moment captivating. On-device AI picture and sound technologies analyse content and environmental factors in real time, dynamically adjusting visuals and audio for an optimised experience.

Samsung Neo QLED 8K QN990F is Samsung’s most advanced TV to date.

The flagship Neo QLED 8K QN990F is Samsung’s most advanced TV to date, powered by the NQ8 AI Gen3 Pro processor^[12], leverages a suite of on-device AI features to enhance picture quality, sound clarity and overall viewing experience.

8K AI Upscaling Pro^[13] elevates lower-resolution content up to stunning 8K quality, ensuring incredible detail and clarity in every frame. Motion Xcelerator 240Hz^[14] ensures blazing fast motion clarity for gaming and sports, while AI Motion Enhancer Pro^[15] smooths the motion of fast-moving visuals and text, so you can always keep your eye on the ball. Dedicated top-channel speakers power Dolby Atmos sound, while Object Tracking Sound Pro^[16] provides dynamic, realistic audio that follows the movements on screen – like creepy footsteps in a horror movie or cars zooming around a track.

The QN990F also integrates our award-winning Glare-Free technology, offering stunning 8K visuals across dark and bright rooms. Plus, the all-new Wireless One Connect Box^[17] is a game changer for cable management, offering a wireless connection between the TV and the external box up to 30 feet away., allowing for cleaner installations and more flexible room setups.

Samsung Neo QLED 4K QN90F continues to offer stellar viewing experience enhanced by AI and Glare-Free technology.

The Samsung 2025 Neo QLED 4K lineup is our most expansive yet, including four model series (QN90F, QN85F, QN80F, and QN70F), all featuring Quantum Matrix Mini LEDs for stellar brightness and accurate colour across every scene.

The flagship QN90F features the upgraded NQ4 AI Gen3 Processor^[18], which offers improved picture and sound quality. The processor upscales older content into 4K resolution, while Neo Quantum HDR+^[19] analyses each scene to boost brightness and make visuals appear even more realistic. The QN90F also comes with Glare-Free technology, offering greater flexibility for placement of the TV regardless of lighting conditions at home. Motion Xcelerator 165Hz^[20] ensures ultra-smooth motion of action-packed content.

Samsung OLED S95F delivers impressive colour contrast and accuracy with our brightest-ever OLED screen.

Our OLED lineup is also refreshed with the S95F series, featuring OLED Glare-Free technology that eliminates glare and reflections from sunlight or ambient lighting, while delivering impressive colour contrast and accuracy OLEDs are known for. The S95F boasts our brightest-ever OLED screen and OLED HDR Pro – delivering vibrant, full-screen brightness, deep blacks, and Pantone®-validated colours. Powered by the powerful NQ4 AI Gen3 Processor^[21] that optimises contrast, brightness, depth and colour across every scene, the TV can also upscale lower resolution content into brilliant 4K visuals. For gamers, Motion Xcelerator 165Hz¹⁴ ensures smooth motion and blazing fast speeds from even the most demanding games. Together, these upgrades make the S95F our best OLED yet, offering a cinematic picture without distractions.

A New Vision of Art: Introducing the Frame Pro

The Frame Pro delivers even brighter and sharper visuals with Neo QLED technology.

Samsung is strengthening its commitment to seamlessly blending art and technology with the launch of The Frame Pro, a new addition to the iconic Frame lineup. The Frame Pro enhances the art and entertainment experience with advanced Neo QLED picture quality that delivers brighter colours, sharper contrasts, and improved local dimming for deeper blacks. Powered by the NQ4 Gen3 AI Processor, The Frame Pro offers improved picture quality across your favourite artwork and shows. It also comes with the innovative Wireless One Connect, allowing for more flexible installations that blend in seamlessly with your environment.

A New Dimension of Sound with AI

To accompany the stunning 2025 AI TV lineup, Samsung has introduced a new range of soundbars that combine state-of-the-art hardware with intelligent AI-driven features, designed to elevate home entertainment with unparalleled sound.

Best paired with the Samsung 2025 TV line-up, HW-Q990F offers AI-driven audio optimisation to enhance the overall home entertainment experience.

As the successor to the highly acclaimed HW-Q990D, the HW-Q990F takes home audio to new heights. It features newly engineered dual active subwoofers that deliver robust bass and ultra-low-frequency precision. Plus, a new cube design reduces the subwoofers to half the size of its predecessor, minimising resonance and blending flawlessly into modern interiors with a refined serrated finish.

The HW-Q990F delivers advanced AI-driven sound optimization through features such as Dynamic Bass Control which enhances clarity in low-frequency ranges by utilizing non-linear bass management for balanced and distortion-free sound. Q-Symphony immerses the user in 3D surround sound by detecting the position of wireless speakers like the Music Frame and automatically optimising audio effects based on its distance and angle. In this mode, the HW-Q990F uses the Samsung TV’s Neural Processing Unit (NPU) to make dialogue clearer and to deliver more immersive, synchronised audio. Active Voice Amplifier Pro provides real-time content analysis that reduces background noise and emphasises dialogue for an enhanced viewing experience.

The HW-QS700F delivers optimised surround sound, no matter how you place it.

The HW-QS700F offers even more versatility in home audio with its sleek design and innovative gyro-sensor technology. Suitable for both wall-mounted and tabletop setups, this soundbar adapts to the user’s space. Its built-in gyro-sensor can automatically detect whether it is positioned vertically or horizontally, fine-tuning the audio output to ensure optimal clarity and immersive sound in any configuration.

Samsung AI TV Pre-order Promotions

No matter which Samsung screen you choose, you can shop confidently from the #1 global TV brand for 19 years running^[22].

Customers who pre-order a Samsung AI-powered TV can enjoy free gifts^[23] worth up to S$1,448, until 1 June 2025^[24]. Pre-order benefits include:

• Free Galaxy Watch 7 (Bluetooth 40mm) worth S$448, when you purchase a TV that is 75” and above.
• Enjoy a trade-up value of up to S$1,000 when you trade in your old TV for the latest Vision AI TV^[25].
• Enhance your space with a beautiful work of art. Get up to a 5-month free subscription to the Art Store^[26] worth S$6.99 per month.
• Get an additional S$150 e-voucher when you purchase our latest soundbars with any Samsung TV^[27].

To learn more about the pre-order promotion, please visit www.samsung.com/sg/tvs/pre-order/.

For more information about the 2025 TV and sound systems line-up, please visit www.samsung.com/sg.

^[1] Samsung Vision Al is only available on 2025 Neo QLED 8K, Neo QLED, OLED, QLED and The Frame TV models. Samsung Vision Al features vary by TV model. (Excludes Crystal UHD, FHD and HD TV models).

^[2] Generative Wallpaper: The number of generation attempts allowed per day may be limited. The image depicted on the TV screen is AI-generated images created through the Generative Wallpaper function. This feature is not supported on OLED models. This feature is not supported in China.

^[3] Requires Galaxy Watch 4 and higher / Wear OS 5 and higher.

^[4] SmartThings: Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice. Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account. Connected devices are sold separately. UI is subject to change without prior notice.

^[5] Family Care: Real-time streaming on mobile is supported on Android OS 11.0 and higher versions or iOS 16.0 and higher versions, and is available on 2025 Samsung TVs and later models. It only works when the TV is turned off. Real-time streaming on TV is also supported. Camera is sold separately.

^[6] Pet Care: Real-time streaming on mobile devices is supported on Android OS 11.0 and higher versions or iOS 16.0 and higher versions, and is available on 2025 Samsung TVs and later models. It only works when the TV is turned off. TV must be connected to a power source to use this feature. TV and mobile device must be connected to SmartThings to send and receive notifications. Real-time streaming is not supported on TV. Camera is sold separately.

^[7] Samsung Account required for network-based smart services, including streaming apps and other smart features. Computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. One UI Tizen OS updates are available for up to 7 years from the product release year starting in 2023. Availability, features, contents, apps and services are subject to change without notice and may vary by product and model. OS updates does not cover hardware-related performance, features or durability.

^[8] Samsung Knox Security: Personal data includes directly input PIN-codes and passwords, and IoT device information shared through the SmartThings app. The latest software is required.

^[9] Samsung Knox Security: Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015. Latest software update is required.

^[10] Fees apply to Art Store subscription service. Art pieces in the Art Store are subject to change without prior notice.

^[11] Available models may vary by country.

^[12] Utilises AI Based formulas to upscale to 8K resolution. Resulting picture may vary based on source content.

^[13] Utilises AI Based formulas to upscale to 8K resolution. Resulting picture may vary based on source content.

^[14] 4K 240Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.

^[15] Utilises AI-based formulas.

^[16] Utilises AI-based formulas.

^[17] TV must be connected wirelessly for full TV functionality. Wireless connection may be affected by surrounding environment, may not connect when enclosed or blocked by metal (e.g., from inside a metal cabinet) or by other physical objects such as walls. TV and Wireless One Connect require separate power cord connections.

^[18] Utilises AI Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.

^[19] Compared to Neo Quantum HDR, 50″ & 43″ QN90 have Neo Quantum HDR.

^[20] 4K 165Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary. 115″ QN90 has Motion Xcelerator 144Hz.

^[21] Utilises AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.

^[22] According to market research firm Omdia, Samsung achieved a 28.3% market share in the global TV market in 2024, maintaining the number one ranking it has held since 2006.

^[23] Purchase of different products entitles you to different gifts.

^[24] While stocks last. Terms & conditions apply.

^[25] Trade-up value dependent on 2025 TV model selected. While stocks last. Terms & conditions apply.

^[26] Free 5 months subscription to the Art Store is only applicable to the Frame Pro 75” or 85”.

^[27] Promotion applies to HW-Q990F/HW-Q800F / HW-QS700F only.

Samsung Electronics will hold “Welcome to Bespoke AI” in Seoul, Korea, at the end of March, where it will unveil its latest home appliance lineup and strategy for the year, under the theme of “Home Living Made Simple.”

Ahead of the upcoming event, Samsung has released a teaser video. The video features a smartphone, a refrigerator and a washing machine connected to SmartThings, highlighting the convenience of Samsung’s AI Home, where AI-connected devices work together seamlessly.

More information about these new products will be available on Samsung Newsroom and Samsung.com.

The launch of this methodology is part of Samsung’s participation in the Decarbonising the Use-Phase of Connected Devices (DUCD) initiative, through which the company has teamed up with the Carbon Trust, Amazon, Microsoft and Sky to tackle the greenhouse gas emissions resulting from use-phase electricity consumption of internet-connected electrical and electronic products.

These organisations are focusing on the use-phase in particular because it is typically the largest source of product’s carbon emissions throughout its entire lifetime. Globally, connected devices currently require approximately 500 terawatt-hours (TWh) of energy annually — similar to France’s total energy use. Therefore, understanding and accounting for products’ carbon impact and finding ways to drive down emissions while devices are being used is a priority for the tech industry.

This new methodology sets out how companies can assess and report emissions using data drawn from devices that are being used by their customers, enhancing the accuracy of reporting that has until now relied upon lifetime forecasts used in current emissions accounting. Tech firms will also be able to account for emissions reductions that have been achieved in the process of using the methodology.

The annual reporting of use-phase emissions and reporting of emissions reductions will lead to increased transparency in communication to consumers, incentivising companies to make reductions while products are still being used. The standardisation and accuracy of the data will also guide companies to identify innovative solutions to further reduce the carbon impact of their devices.

Samsung’s contributions to launching the new DUCD methodology are a continuation of the company’s commitment to finding new ways to save energy. This type of innovation is exemplified by SmartThings Energy, which empowers users to track their energy usage and make better energy decisions, as well as AI Energy Mode, which considers usage patterns and electricity rates to help users better manage energy usage.

“The use-phase emissions make up the lion’s share of our products’ carbon emissions across their lifecycle, and measuring is key to managing and reducing emissions,” said Inhee Chung, Vice President of the Corporate Sustainability Center at Samsung Electronics. “At Samsung, engaging and empowering consumers through our energy saving solutions is a key element of our climate strategy, and we look forward to applying the DUCD methodology to demonstrate how our SmartThings platform and its AI Energy Mode enable consumers to monitor and reduce the energy use of their connected devices.”

“Connected devices are becoming increasingly relevant in everyday life and so it was important to bring key players in the technology industry together to start to address use-phase emissions now. This collaboration has produced a significantly improved approach for the calculation and reporting of carbon emissions and reductions achieved from connected devices and lays the foundation for further efforts to address emissions in this challenging area.” said Felix Prettejohn, Senior Consultant at the Carbon Trust.

Samsung Electronics Co., Ltd. today held its annual Samsung Developer Conference (SDC) at the San Jose McEnery Convention Center. Celebrating a decade of collaboration and innovation with developers, the company shared its vision for providing a more personalised and secure experience with the latest multi-device AI technology in the spirit of “AI for All.”

With about 3,000 developers, partners and media in attendance, Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics said, “We have continued our journey of innovation with our many developers and partners for the last ten years,” highlighting the importance of open collaboration to strengthen both competitiveness and mutual growth in today’s AI era.

JH shared further detail surrounding the company’s commitment to using AI technology to offer stronger security, advanced personalisation, better family care experiences, and new opportunities for B2B businesses. “Samsung Electronics will continue advancing AI technology to a level where AI automatically recognises each user individually — from their voice to their location — to provide a more personalised experience,” he explained. “These efforts will create more convenient and secure multi-device experiences by leveraging Samsung’s AI-based software, platform innovation, and security technology.”

In addition, the company announced that it will integrate the software experience of its major product lines — from mobile devices to TVs and home appliances — under the name One UI next year. By providing a cohesive product experience and committing to software upgrades for up to seven years, Samsung will continue to bring innovation for its customers.

To realise its AI for All vision, Samsung will also create AI for good, empowering innovators to leverage new technologies to break new ground, address societal challenges head-on and create a better world for future generations.

Samsung Reiterates AI for All Innovation

At SDC24, the company reiterated its commitment to use AI technology to open possibilities, protect personal information, and enhance the daily lives of all who use it. Building on over a decade of investment into advanced intelligence technologies, Samsung shared how its commitment to AI for All is guiding the company’s research and innovation roadmap for developers and customers alike.

Inspired by the need to create AI rooted in personalisation for every individual, Samsung’s AI is made for all; it’s for families who want to make managing their evening routines easier, homeowners who are getting used to new spaces, and creators and innovators exploring cutting-edge technologies for inspiration. Samsung is providing AI for All without compromising privacy by leveraging on-device AI capabilities, while continuing to offer game-changing performance through cloud and generative AI.

Samsung is also committed to developing AI to better our world, as all employees uphold the global AI ethics principles of “Fairness,” “Transparency” and “Accountability” for both developing and using AI.

The AI for All strategy will more closely integrate Galaxy AI on mobile devices to enhance productivity, creativity and communication; Bespoke AI appliances to simplify users’ daily life; AI-powered displays on Samsung smart TVs with Tizen; and cross-platform AI enhancements coming to Bixby, SmartThings and One UI 7.

A Sneak Peek at One UI 7

One UI has always been designed to bring users the most personalised, creative and productive experiences possible on mobile devices. Samsung previewed a sneak peek of One UI 7 at SDC24, highlighting its new UX focused on simple, impactful, and emotive design alongside more ways to seamlessly integrate Galaxy AI features into daily activities. One UI 7 beta will be available to developers before the end of this year.

The AI Home Comes to Life

Samsung’s Bespoke AI appliances are bringing better experiences to the entire household, from the kitchen to the living room. With AI Vision Inside[1] in the refrigerator with AI Family Hub or AI-applied features like AI Floor Detect in the Bespoke Jet Bot Combo AI, Samsung’s smart home appliances leverage the best of AI technology to make lives better, simpler, and easier than ever.

That capability grows even stronger with the AI-upgraded Bixby^[2]. Users can control their entire smart home from anywhere within earshot of a Bixby-enabled appliance. Bixby also provides accessibility benefits for users. For increased accessibility at home, it can open appliance doors with a simple call, without wake-up commands^[3] thanks to the Auto Open Door.

Bixby’s enhanced capabilities extend to Samsung smart TVs, as well. Users can now search for content using only descriptive details and customising settings with multiple commands, thanks to Bixby. Inspired by a continued commitment to simplifying the lives of everyday users, the mobile remote control feature enables users to control their TV from their phone and Samsung AI Cast can send AI-generated results from mobile devices to the TV. Available from the TV home screen, users can enjoy images and content lists developed with generative AI, including an integration with ChatGPT, now on a bigger display.

Samsung is integrating AI across its visual display applications too, from AI Upscaling and AI Customisation on smart TVs to offering a new Daily Board Software Development Kit (SDK) for developers to turn any smart TV screen into a one-stop-shop for daily information like weather, device health, and local updates through a new partnership with Nextdoor.

Next-Generation Signage Solutions With VXT

Samsung also showcased the next generation of signage solutions with Visual Experience Transformation (VXT), its software platform and accompanying content management solution (CMS) for content production, operation and management. By using an AI-powered chatbot with the Pre-Integrated Repeatable Solution (PIRS) & Widget aNd Extension (WiNE) Framework, VXT offers efficient, streamlined signage solutions and allows developers to seamlessly integrate solutions and simplify processes on the platform.

Tizen Leverages On-Device AI for World-Class Performance

Samsung’s major OS Tizen is bringing its industry-leading experience to more devices and services, as Samsung has equipped certain AI-enabled home appliances with the AI Home,^[4] a 7-inch LCD touchscreen display.

Tizen is also getting a boost with Tizen AI services. Powered by the Samsung Neural Processing Unit (NPU) and optimized to suit Samsung products and respond to user needs, Tizen AI services will provide smarter, safer and more personalised experiences, from controlling echo and noise levels while watching TV or making video calls to analyzing users’ writing styles to improve notetaking.

Samsung’s commitment to enhancing experiences with AI is also reflected by stronger interoperability between Tizen and the Galaxy ecosystem. Multi-Control, which enables users to navigate and control both their smartphone and tablet using the same Bluetooth tools including mice and keyboards, will extend to smart monitors and TVs with Tizen.

Samsung has developed Tizen based on RISC-V^[5] for developers, and a new SDK for Tizen applications designed with RISC-V will be available in 2026.

Tizen also supports the latest version of Flutter, the cross-platform development framework, and will continue providing extension tools for app developers for a greater level of debugging and profiling.

SmartThings Takes New Leap Forward With AI and Expands to Health Experience

Over the past decade, Samsung SmartThings has grown into one of the largest connected platforms with more than 350 million subscribers and over 340 “Works with SmartThings” (WWST) partners.

Samsung is using advanced AI technology to unlock higher-level SmartThings experiences and explore a wider range of partnerships. SmartThings will play a key role as the groundbreaking technology that sets the company’s products and services apart.

One of the major updates coming to SmartThings this month is Home Insight,^[6] which analyzes user data, usage patterns, device history and home stats collected in real time to offer a better home experience. It also recommends features to optimise the home, such as powering off idle devices while away during a specific time of day or season. Plus, the Galaxy Tab S10 is equipped with the Home Insight Widget, so it can be conveniently used as a home dashboard to monitor and control the house.

Samsung also introduced its plan to have all its products with screens run the SmartThings Hub. This will make Samsung devices better at working together to take care of the home, and even includes connectivity with partner devices. The plan includes adding Edge AI^[7] technology based on the SmartThings Hub, which embeds AI capabilities in the home’s connected devices, contributing to the vision of a truly AI-enhanced home.

In the spirit of open collaboration and innovation, Samsung shared the details of its latest SmartThings partnerships. This included a new partnership with various smart key developers, including Schlage^[8] and Aqara^[9], which will add the SmartThings Door Lock function to the Digital Home Key inside Samsung Wallet in 2025.

Sustainability was also highlighted, particularly a partnership between SmartThings and Kohler^[10]. Kohler’s Chief Sustainable Living Officer (U.S.) Laura Kohler joined Jaeyeon Jung, Executive Vice President and Head of SmartThings, onstage to share how the new integration will help users monitor and reduce water usage with smart showerheads and faucets.

Tobin Richardson, Head of the Connectivity Standards Alliance (CSA), virtually announced that Samsung SmartThings was the first service to adopt the Matter^[11] 1.3 standard, playing a crucial role in the continued support and expansion of the Matter ecosystem.

Samsung also introduced a closer integration between SmartThings and Samsung Health. Girish Naganathan, CTO of the continuous glucose monitoring system (CGM) company Dexcom^[12], joined Samsung onstage to discuss the companies’ shared vision of more personalised, convenient health management at home, for both users and their loved ones.

Security as the Foundation for the AI Era

Finally, Samsung continued to highlight its commitment to robust security and privacy standards. With Samsung Knox, the company is continuing to invest in strengthening its security governance to ensure that the latest AI experiences never require the sacrificing of personal data. The blockchain-based, multi-device security solution Knox Matrix will expand from mobile devices to TVs and home appliances to further enhance security across multi-device experiences.

Samsung also highlighted the expansion of Passkey, which will come to Tizen beginning with 2025 TV models, the refrigerator with AI Family Hub and home appliances with AI Home. Passkey will bring greater convenience and security to users, while also supporting web browser-based logins through mobile QR code scanning.

Each of these features has a major role to play in keeping users more secure, developers supported, and devices offering the latest and greatest AI-powered innovations to make the most of our new AI era.

Samsung invites developers, creators, and partners, among others, to join in its commitment to open innovation and better experiences enabled by connectivity. For additional information about SDC24, please visit developer.samsung.com/sdc

^[1] As of March 2024, AI Vision Inside can recognise up to 33 food items, such as fresh fruits and vegetables. If a food item is not recognisable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the refrigerator door bins or freezer. It recognises food items based on deep learning models, which may be updated periodically to improve accuracy.

^[2] The update is available for appliances launched in 2024 including the Bespoke 4-Door French Door Refrigerator with AI Family Hub; Bespoke AI Laundry Combo; Bespoke Slide-in Range; Bespoke Jet Bot Combo AI; and Bespoke AI WindFree Gallery Freestanding Air Conditioner.

^[3] The feature is currently available on select refrigerators and washing machines.

^[4] Does not mean all services available on the AI Home are AI or generate information or outcomes using AI. AI Smart Dial, AI Wash & Dry and Voice enabled with Bixby accessible through the AI Home utilise AI-based algorithms, which may be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.

^[5] RISC-V is an abbreviation of “Reduced Instruction Set Computer,” which is a combination of CPU commands that enable faster and more efficient processing of complicated operations.

^[6] Summary and suggestion features are currently available only in the US and Korea and will gradually expand to other regions as of `24.10. Supported devices are Galaxy smartphones, tablets and Samsung smart TVs with plans for further expansion.

^[7] Edge AI is a technology that processes data with high-performance devices at home without going through the cloud. It enables faster data processing speed and more powerful security.

^[8] https://www.schlage.com/en/home.html

^[9] https://www.aqara.com/en/

^[10] https://www.kohler.com/en

^[11] Matter: Connectivity standard recognised by CSA (Connectivity Standards Alliance) to improve interoperability between devices.

^[12] https://www.dexcom.com/

Samsung Electronics Co., Ltd., announced that SmartThings, its global connected living platform, has received the international standard ISO/IEC 27001:2022 certification for information security management systems (ISMSs).

ISO 27001 is the leading global standard for ISMSs and was established by the International Organisation for Standardisation (ISO). The standard provides companies with guidance to manage the risks to information assets systematically and achieve information protection goals.

This certification was received from the British Standards Institution (BSI), a world-renowned standardisation and certification organisation. To be certified, a company has to meet the standard across a total of 123 detailed items, including policies for information security, access control for information assets and incident response, among others.

With this certification, Samsung has proven that the information protection of its SmartThings Cloud operates in accordance with international standards while providing integrated connected experiences. This official recognition will further boost trust and strengthen business competitiveness — not only with SmartThings users but also partners.

“The importance of cloud technology and information protection is increasing in a rapidly changing business environment,” said Harold Pradal, President of Assurance Services at BSI. “We recognised that the operation capability and security level of Samsung SmartThings are excellent.”

“SmartThings receiving the ISO 27001 certification is the result of our sustained focus on the protection of information in a hyper-connected world with exponentially increasing intelligence.” said Seungbum Choi, Executive Vice President and Head of Device Platform Center at Samsung Electronics. “But this is just another step in our drive to fortify the platform’s security. We will continue to find new ways to ensure that SmartThings’ personalised services are provided even more safely.”

In today’s fast-paced world, prioritising matters of personal well-being is more important than ever. Thanks to advancements in technology such as mobile artificial intelligence (AI), you can now take your wellness journey to the next level with Samsung’s range of connected devices, powered by AI to make everything easier and more seamless.

Driving this suite of health AI experiences are the latest Galaxy Z Fold6 and Galaxy Z Flip6, as well as the latest Galaxy Watch Ultra and Galaxy Watch7, which open new possibilities for those committed to doing right by their bodies, whether with personalised insights that help them stay on top of their everyday wellness, or by offering coaching that empowers users to perform at their best throughout their fitness journeys.

Seamlessly integrated with Samsung’s extensive range of connected home appliances, here are four ways that users can build a holistic ecosystem that supports an active and healthy lifestyle.

Tip #1: Eat and sleep well with personalised health insights

Start your day by understanding your body’s unique needs with the Galaxy Watch Ultra and Galaxy Watch7. Samsung Health^[1] gathers all data and insights unto one cohesive platform with no subscription needed.

New features like the Galaxy AI-powered Energy Score^[2], calculated by evaluating your physical and mental conditions across four significant factors – Sleep, Activity, Sleeping Heart Rate and Sleeping Heart Rate Variability – will help you not only better understand the ways your health influences your daily life, but also provides insights based on your current physical state to focus your daily efforts on making improvements. Additionally, with Wellness Tips^[3], you can receive personalised messages aimed at enhancing your well-being across all areas of your health journey.

 

Samsung Food, your personalised cooking assistant

 

Armed with this information, you can also make more informed decisions about nutrition. Download the Samsung Food app on your Galaxy Z Series smartphone to use in conjunction with the Bespoke 4-Door Flex Refrigerator with AI Family Hub+, and create personalised meals based on your health needs with Tailored Meal Plan^[4], which analyses users’ information by connecting to their Samsung Health profile^[5]. This ensures you are better equipped to fuel your body with nutritious meals and maintain optimal energy levels throughout the day.

 

 

Tip #2: Train well, inspired by the best

 

 

For high performance enthusiasts looking to meet and beat their goals such as participating in a marathon, the Race feature^[6] on both the Galaxy Watch Ultra and Galaxy Watch7 lets you compare current and past performance in real-time to track progress and maintain motivation, while Personalised HR Zone^[7] on the Galaxy Watch Ultra lets you work out at optimal intensity levels based on your physical capabilities.

 

As a fitness champion, your goal might even be taking on a triathlon. Lock in that accomplishment with the Galaxy Watch Ultra that also comes with the Multi-sports tile feature that lets you track multi-course workouts such as a triathlon, from swimming to cycling to running. To really unlock your full potential at cycling, the all-new Functional Threshold Power (FTP) accurately measures maximum cycling power in just 4 minutes with AI-powered FTP metrics^[8].

 

 

 

During recovery and downtime, stay motivated by immersing yourself in your favourite sporting action on the thinner and lighter Galaxy Z Fold6 which comes with an even brighter fold-out screen^[9].  If you are out and about, catch highlights of the action on the Galaxy Z Fold6 or Galaxy Z Flip6 smartphones while on the go, as you use Circle to Search to discover new athletes to be inspired by.

 

 

Tip #3: Move well in comfort

 

Transform your home into a personalised fitness studio with the Workout Routine feature on your Galaxy Watch7 and Galaxy Watch Ultra, which lets you build routines by combining various exercises with Workout Routine to achieve your goals, so your daily routine stays fresh and interesting.

 

How to use Samsung Tizen OS Home on your Samsung Smart TV

 

Working on your fitness at-home provides you the opportunity to enhance your workout experience in interesting ways. Follow along with instructional videos on the latest Samsung TVs such as the Smart Neo QLED and OLED lineup launched earlier this year, with Samsung Tizen OS Home that provides personal trainer-based fitness content to users ^[10] through the new lifestyle hub Samsung Daily+^[11], launched in partnership with FlexIt, a health and wellness solution that makes exercise more convenient and accessible.

 

 

Tip #4: Rest well in the best environment

 

 

Eating well and training hard are important parts of health and wellness, but equally important is being able to get quality sleep, so that your body can rest and recover.

 

The enhanced BioActive Sensor on Galaxy Watch Ultra and the Galaxy Watch7 offers increased accuracy^[12] empowering you to better understand yourself with comprehensive readings. For those who often have problems sleeping, your Galaxy Watch7 also comes with a new advanced sleep AI algorithm for sleep analysis.

 

 

Galaxy Watch Ultra and Galaxy Watch7 also come with Sleep Mode on SmartThings, which dims the screen to avoid disturbing your sleep with light. You can also automate your connected devices using SmartThings for more peaceful nights. For example, with custom routines on SmartThings, effortlessly control your home’s lighting, blinds, thermostat, and even your Samsung WindFree air conditioner, so that the latter’s WindFree technology^[13] and 23,000 micro air holes^[14] gently and evenly disperse cool air, creating the ideal conditions for restful and restorative sleep.

 

 

^[1] For Samsung Health AI features, the health data tracked from Samsung Galaxy Watch Ultra and Galaxy Watch7 must be synchronised with the Samsung Health app. Needs at least the previous day’s activity, sleep data and heart rate data during sleep. Not intended for use in the detection, diagnosis or treatment of any medical condition.

^[2] Energy Score is intended for general wellness and fitness purposes only. Energy Score is only supported in Galaxy Watch4 series and later released Samsung Galaxy Watch models. To check the Galaxy AI-powered Energy Score, the health data tracked from Samsung Galaxy Watch must be synchronised with the Samsung Health app. Previous activity, sleep data and heart rate data during sleep must be tracked.

^[3] Wellness Tips is available on Android phones (Android 11 or above) and requires Samsung Health app (v6.27 or above). Samsung account login is required. Service availability may vary by country or region. Not intended for use in the detection, diagnosis or treatment of any medical condition. The result is for your personal reference only. Please consult a medical professional for advice.

^[4] Available in select countries only.

^[5] Service available with user’s consent.

^[6] Race is available for outdoor running and outdoor cycling only. For comparative measurements, it is required to run on the same path as the pre-generated path. Users can compare by selecting one of the records from a previous timeframe of up to 14 days. Comparing records through Race is only available when starting at the same location as the previous record’s start point. It will be converted to running mode automatically if it deviates from its previous path by more than 10%.

^[7] Personalisation of Heart Rate Zone is enabled when selecting an outdoor run activity. It is required to run consistently for more than 10 minutes with speeds of 4km/h or faster.

^[8] To measure personalised FTP, a Galaxy smartphone must be connected to a power meter. In order to calculate a more accurate FTP, it is necessary to connect the Galaxy Watch to a smartphone. The FTP is calculated automatically when cycling occurs at a mid to high intensity level for more than 4 minutes with the cycling power meter attached to your bicycle. Using machine learning, the more users ride repeatedly, the more accurate and personalised FTP values will be calculated. The cycling power meter is sold separately. Traditional FTP analysis duration on professional equipment is up to 1 hour on average.

^[9] Compared to previous Galaxy Z Fold models. Galaxy Z Fold6 has a peak brightness of 2600 nits on both the Main Screen and Cover Screen. The displays are adaptive, adjusting brightness level automatically based on the environment. In an area of 5000 lux or higher, High Brightness Mode and Vision Booster will be activated.

^[10] Availability varies by model and region. The FlexIt app will be available through Samsung Daily+ on all 2024 TV models: Neo QLED 8K, 4K, OLED, UHD (above DU7000) and The Frame. OS upgrade is scheduled to be provided for select 2023 TV models during the second half of 2024. 2022 and 2021 TV model users can download the FlexIt app through the app store.

^[11] Starting in 2024, Samsung Daily+, a hub for lifestyle experiences, provides a wide range of services and features — from personal training and telehealth to video calls and remote PC solutions — in one single interface. With Samsung TVs at the centre of the home, users can enjoy the benefits of the latest innovations and seamless connectivity between devices in their day-to-day lives.

^[12] Compared to previous Galaxy Watch series.

^[13] ASHRAE (American Society of Heating, Refrigerating, and Air-Conditioning Engineers) defines “Still Air” as air currents at speeds below 0.15m/s that lack the presence of cold drafts.

^[14] This features the AR9500T WindFree Air Conditioners.