Check out the videos below for a closer look at how Samsung is transforming the industry in 2025.

Samsung Colour E-Paper: A Signage Solution Ready To Replace Traditional Posters in Storefronts

Samsung Colour E-Paper is a paper-thin, ultra-low power and lightweight display serves as an energy efficient alternative to traditional analog and paper-based promotional materials. This solution consumes near-zero power while displaying static images by leveraging ambient light to illuminate the content. A dedicated app and Samsung VXT makes it easy to manage.

AI-Powered Interactive Display: A Smarter, more connected Screen for Classrooms

The Samsung’s 2025 Interactive Display is redefining the classroom with AI-powered learning tools that make education smarter and more connected. From instant answers with Circle to Search to AI-generated lesson recaps and real-time transcriptions, students and educators get seamless AI support—right on the screen.

2025 Hotel TV Lineup: An Entertainment Experience Tailored to Every Guest

Samsung’s latest hospitality display solutions eliminate the need for  extra cables or a complicated setup. Guests can instantly stream content from their devices with AirPlay and Google Cast. With SmartThings Pro, they can enjoy seamless in-room control, while LYNK Cloud enables easy access to dining, concierge services, and check-out—right from the TV.

The Wall IWC: Uninterrupted Display for Command and Control in Mission-Critical Environments

In mission-critical environments like command-and-control centers, every second counts. Incorporating Samsung’s MICRO LED technology, The Wall IWC ensures uninterrupted operation with seamless visuals and fast, modular maintenance—delivering clarity and reliability when it matters most.

The Wall IVC: An Advanced Display Optimised for Content Creation in Corporate Broadcast Studios

The Wall for Virtual Production (IVC model) is revolutionising corporate broadcasting. At ISE 2025, Samsung unveiled the first-ever broadcasting bundle with ARRI and Realtime Department—designed for seamless workflows, stunning MICRO LED visuals, and effortless content creation.

Transparent MICRO LED and HoloDisplay: Cutting-Edge Display Solutions for Unforgettable Museum Exhibits

These two futuristic solutions captivate and engage visitors in new ways. The Transparent MICRO LED can transform exhibits into seamless, bezel-less interactive experiences with 360-degree viewing experiences by showing content on the showcase. The HoloDisplay immerses viewers by projecting sharp and high-contrast floating 3-dimensional images.

Samsung Electronics received a total of 12 awards, including five Best of Show awards at ISE 2025, demonstrating its industry dominance. While Samsung continues to push the boundaries for commercial display, the future is already here with its 2025 lineup. For more information, visit: http://smsng.co/B2Bsolutions.

*Availability and features may vary by model and are subject to change without prior notice.

Demonstration of virtual production scenario by Samsung, Aux Media, Aputure, BytePlus, Pixotope, and RED at The Wall for Virtual Production showcase in Singapore

Samsung Electronics Singapore demonstrated its ongoing commitment to the future of virtual production in Southeast Asia and Oceania with a showcase of The Wall for Virtual Production (IVC series) in Singapore.

Developed in collaboration with Aux Media, Aputure, BytePlus, Pixotope, and RED, the showcase at Infinite Studios Singapore featured real-time virtual production capabilities powered by Samsung’s leading visual display technology, impressing invited guests with its unprecedented level of quality.

“Samsung is delighted to work with leading virtual production partners, Aux Media, Aputure, BytePlus, Pixotope, RED, to showcase The Wall for Virtual Production (IVC series) for the first time in the Southeast Asia and Oceania region. Delivering the ultimate picture quality with lifelike levels of detail and a wide range of shades for virtual content creation, the IVC series will unlock unlimited possibilities for filmmakers, production houses and content creators while making the content creation process easier, faster and more cost-effective. As technology advancements continue to spur the growth of virtual production in the region, we believe that the IVC series will empower the media industry to produce even more creative, immersive and high-quality content to delight consumers,” said Jacus Long, Head of Display Business, Samsung Electronics Singapore.

Powerful Visual Displays Present New Ways to Create Reality

Samsung’s leading visual display technology delivers powerful production capabilities that extend reality. Production houses can use ultra-large LED walls to create virtual content, and integrate them with real-time visual effects technology to reduce the time and cost of content production.

Powerful virtual production capabilities that extend reality, enabled by Samsung’s The Wall for Virtual Production (IVC series)

The IVC series can amplify production quality by adding lifelike levels of texture, volume, and shades to virtual content creation environments via its ultra-low reflection LED surface. The new IVC model options – IV016C and IV021C – come with a pixel pitch of P1.68 and P2.1 respectively, a refresh rate of up to 12,288Hz as well as 1,500nits max brightness to enable high picture quality for virtual content creation. An improved cabinet structure in a 4:9 ratio allows for a curvature range that can stretch up to 5,800R, creating a more realistic field of view.

The IVC series also sports an updated genlock feature that keeps the display in line with the system’s signals, to prevent dropped or doubled frames. This capability, along with the enhanced phase offset feature that adjusts the time delay between camera and screen, helps to ensure picture perfect images.

To display colour as accurately and consistently as possible, the IVC series features 3D lookup tables (LUTs) for colour correction, wide-gamut HDR colour processing and colour adjustment between individual cabinets or modules. Furthermore, the integrated Virtual Production Management (VPM) software makes it easy for teams to manage the screen and ensure high-quality pictures in a virtual production environment, while detecting and resolving any potential LED-related issues.

Built with sustainability in mind, the IVC series has 1.5 times longer[1] LED lifetime at 150,000hr, amplifying efficiency and performance for virtual production. Designed for any studio environment, it can be hung or stacked with other screens and is protected against dust and particles, making the production of immersive content possible in a variety of different settings.

Virtual Production Display of Choice for Leading Production Studios

With its incredible picture quality enabling new ways to create reality, leading production studios and education institutions in Asia have chosen to use The Wall for Virtual Production for their virtual production set-ups.

A peek into a virtual production stage powered by Samsung’s The Wall for Virtual Production

These include leading Korean entertainment company, CJ ENM, which partnered Samsung to deck out their virtual production stage with The Wall for Virtual Production.

For more information on The Wall for Virtual Production, and Samsung’s display signage series, visit https://www.samsung.com/sg/business/.

[1] The Wall for Virtual Production (IVC Series) has 1.5 times longer LED lifetime at 150,000hr, as compared to 100,000hr for IEA Series LED signages.

Samsung Electronics Co., Ltd. today announced that it has been named the number one signage manufacturer for the fifteenth consecutive year by market research firm Omdia, once again demonstrating its leadership in the global digital signage market.^[1]

According to Omdia, in 2023 Samsung not only led the global signage market with a 33% market share, but also sold over 2 million units — a record-breaking number for the company.^[2]

“Achieving first place in the global display signage market for 15 consecutive years reflects our commitment to innovation and our ability to adapt to evolving market conditions and the needs of our customers,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to provide the highest value to our customers by offering specialized devices, solutions and services that address their diverse needs.”

Samsung Electronics is regularly introducing differentiated signage products that meet various business environment needs.

• The Wall, the world’s first modular display with micro LED technology. Thanks to its modular format, The Wall allows customers to adjust the sign`s size, ratio and shape based on preference and use case.
• Smart Signage, which provides an excellent sense of immersion with its ultra-slim profile and uniform bezel design.
• Outdoor Signage tailored for sports, landmark markets, and electric vehicle charging stations. The screens in the Outdoor Signage portfolio are designed for clear visibility in any weather environment.
• Samsung Interactive Display, an e-board optimized for the education market that puts educational tools at the fingertips of educators and students.

The expansion of The Wall lineup is a clear indication of Samsung’s innovations and leading technology. Products like The Wall All-in-One and The Wall for Virtual Production were chosen by customers for their exceptional convenience and unique use cases, while The Wall has been selected as the display of choice for luxury hotels like Atlantis The Royal in Dubai and Hilton Waikiki Beach in Hawaii.

Samsung’s leadership in the digital signage industry can be attributed to the company’s commitment to product and service innovation. For example, the introduction of the world’s first transparent Micro LED display in January was noted by industry experts as the next generation of commercial display, earning accolades such as “Most Mind-Blowing LED” and “Best Transparent Display” from the North American AV news outlet, rAVe.

The recent introduction of the Samsung Visual eXperience Transformation (VXT) platform further demonstrates Samsung’s commitment to display innovation. This cloud-native platform combines content and remote signage operations on a single, secure platform, offering services and solutions that go beyond just hardware while ensuring seamless operation and management for users.

Looking ahead, the global display signage market is poised for rapid growth, with an expected annual increase of 8% leading to a projected market size of $24.6 billion by 2027, up from $14 billion in 2020.^[3]

^[1] Omdia Q4 2023 Public Display Report; Based on sales volume. Note: consumer TVs are excluded.

^[2] Omdia Q4 2023 Public Display Report; Based on sales volume. Note: consumer TVs are excluded.

^[3] According to the combined LCD and LED signage sales revenue. Omdia Q4 2023 Public Displays Market Tracker (excluding Consumer TV), Omdia Q4 LED Video Displays Market Tracker.

Samsung Electronics showcased an integrated enterprise solution approach to enabling the next stage of enterprise digital transformation at the Samsung Display Tech Summit 2023.

Enterprise customers and partners from across the SEAO region gathered in Seoul, South Korea, on October 11 and 12, when Samsung shared its technology vision while showcasing its latest display, IT and industrial solutions and services to help enterprises become more agile and competitive in the fast-evolving digital world.

Hoon Chung, Corporate EVP and Head of Enterprise Business Team, Samsung Electronics, said, “In today’s post-Covid world, we are seeing an increase in hybrid learning and working, which has led to a need for display solutions that cater to digital transformations in the workplace and classroom. Equally, there is a growing importance for content management and remote management tools with the expanded role of digital signage. As we develop innovations for enterprises to meet their evolving digital needs, we also prioritise sustainability in our decision-making at every step of the process. This is in line with organisations’ increasing focus on being more environmentally sustainable.”

Integrated Digital Solutions and Services for Today’s Enterprises

Together with its wide ecosystem of partners, Samsung provides a comprehensive range of devices, solutions, and services to meet the needs of various industries, including corporations, education, hospitality, healthcare and more.

Samsung’s strengths lie in its mobility expertise, with a wide range of devices such as its Galaxy series smartphones and devices used by millions of information and frontline workers globally, as well as a strong leadership position in display technologies. For the past 14 consecutive years, Samsung has been an industry leader in the global signage market^[1], constantly pushing innovation in LED and Micro LED technologies. In addition, Samsung provides smart infrastructure offerings ranging from system air-conditioners to mobile networks.

Combining its range of products with its solutions for device, display and content, smart building management, and enterprise grade Knox security services, Samsung can provide a holistic portfolio of seamlessly integrated offerings to power the modern digital enterprise.

SH Jo, President & CEO, Southeast Asia & Oceania, Samsung Electronics, said: “Samsung is committed to providing an integrated enterprise solution approach for organisations to be more strategic in their transformation efforts. This is especially relevant in the hyper-competitive and digitally-forward   Southeast Asia and Oceania region where enterprises are actively looking for new ways to offer products and services to customers that add greater value to their every day.”

New Display Solutions Launched at the Samsung Display Tech Summit

To power the next phase of digital transformation for enterprises in SEAO, four of the latest digital signage solutions have been launched at the Summit today. They are:

• The Wall for Virtual Production^[2] (Model name: IVC): A new addition to the expanding The Wall series, The Wall IVC has pixel pitch options of P1.68 and P2.1. It supports dedicated studio frame rates (23.976, 29.97, and 59.94Hz) while supporting gen-locking to synchronise the screen with a camera’s video signal. A high refresh rate of up to 12,288Hz, 1,500 max brightness, and up to 170-degree wide angle enables incredible picture quality for virtual content. Based on modular technology for a variety of installation options, including a flat screen or up to 6,000R curvature, The Wall IVC can be hung or stacked with other screens and is protected against dust and particles that are common in production environments. The integrated Virtual Production Management (VPM) solution makes it easy to manage the screen and ensure high-quality picture with an easy interface;

• Indoor LED All-in-One (Model name: IAC): The IAC is a 130-inch full HD LED screen with a pre-assembled frame kit that allows users to install the display simply by hanging it on the wall. With a slim 56mm design, it provides 1,000 nits of peak brightness and a 3,840 Hz refresh rate for immersive video display well suited for high-end corporate lobbies, boardrooms, and retail stores. Supported with Microsoft 365 suite of services in its built-in Samsung S-Box, the IAC is a powerful and versatile display solution for commercial environments;

• Samsung Interactive Display^[3] (Model name: WAC): Built on Android OS, the new Samsung Interactive Display is the foundation for digital classrooms and lecture theaters with its customisable UI, support for education apps, multi-screen mode and ability to share up to nine displays at once regardless of OS or device and utilise intelligent education apps. Coming in 65-, 75- and 86-inch models, it also has a myriad of connectivity options for Wi-Fi, Bluetooth, HDMI, and USB-C;

• Samsung Windows Kiosk (Model KMC-W): Samsung has expanded its self-ordering kiosk solutions with the Samsung Windows Kiosk, featuring support for Windows OS. The new Kiosk features an interactive 24-inch display that brings expanded software compatibility for F&B, retail, travel, and healthcare industries;

These new displays further strengthen Samsung’s suite of enterprise solutions for creating new customer experiences in a digital world.

For more information on Samsung Display Solutions, please visit the Samsung Singapore page.

^{[1] Samsung Electronics achieved a 31.1% share of sales in the commercial display market in 2022, according to market researcher Omdia, ranking first. With this, Samsung Electronics proves that it is the strongest player in the commercial display market, and maintained the No. 1 position for 14 consecutive years from 2009 to 2022.” (Note: Consumer TVs, along with Commercial Lite and Hospitality TVs used for signage are excluded.)}

^{[2] Samsung The Wall for Virtual Production will only be available at a later date.}

^{[3] Samsung Interactive Display will only be available at a later date.}