Samsung Electronics Singapore today announced its 2026 TV line-up with expanded AI-powered features across more TV models. Designed to transform home entertainment experience, the 2026 Samsung TV line-up features smarter picture, sound and personalised experiences from its premium models – Micro RGB, OLED and Neo QLED – as well as Mini LED and Crystal UHD TVs and its Lifestyle TVs, The Frame.

This year, Samsung is expanding Vision AI Companion features across its TV line up, bringing AI-powered viewing experience to more categories and screen sizes to fit any consumer needs^[1].

“As home entertainment evolves, consumers are looking beyond exceptional picture quality and sound. They seek a TV experience that resonates with their lifestyle and seamlessly integrates into their daily routines,” said Patrick Khor, Head of Visual Display at Samsung Electronics Singapore. “With the expansion of Vision AI Companion across our AI TV line-up, Samsung is delivering a more intuitive and personalised experience, tailored to diverse interests such as entertainment, sports, gaming, and art. This redefines the Samsung TV as a smarter and more adaptive companion for our everyday life in Singapore.”

Vision AI Companion Brings Smarter, More Immersive Viewing Experiences

Vision AI Companion (VAC) brings together Samsung’s AI features for TVs, integrating Bixby, Perplexity and Microsoft Copilot, to make the TV experience more intelligent and personalised. Designed to serve as an entertainment companion, VAC can help guide users on what to watch, what to eat and what to listen to, extending the role of the TV beyond viewing alone.

The AI TV line-up also brings AI-enhanced entertainment features to movies, sports and gaming content:

• AI Upscaling Pro: uses AI to analyse and enhance low-resolution content in real time, delivering greater detail, depth and contrast, while Colour Booster Pro analyses and categorises scenes to provide more vivid, lifelike colour.
• AI Football Mode Pro: Automatically analyses match scenes in real time to optimise picture and sound for smoother ball movement, vivid colour and more immersive stadium audio.
• AI Sound Controller Pro: analyses dialogue, background music and sound effects in real time, letting users adjust elements such as commentary and crowd noise for a more immersive experience.

Micro RGB: Defining the Future of Premium Picture Quality

Micro RGB R95H

Micro RGB (R95H and R85H models) expands Samsung’s premium TV experience across a wider range of screen sizes, bringing highly precise colour, brightness and immersive AI-powered viewing to more consumers.

Available in sizes from 55” to 115”, Micro RGB is built on Samsung’s proprietary Micro RGB Technology, which uses individually controlled red, green and blue micro LEDs to deliver cinema-class brightness, contrast, and true-to-life colour.

Additionally, Glare Free technology minimises light reflection in bright environments, allowing users to enjoy their viewing experience across a range of lighting conditions anytime.

Micro RGB also brings Vision AI Companion (VAC) and other AI-optimised features to Samsung’s premium large-screen category, adding more intelligent and personalised viewing experiences. Micro RGB AI Engine Pro fine-tunes colour, motion and depth for optimal image quality. Each scene delivers an immersive experience with Micro RGB Precision Colour 100, ensuring fuller and more lifelike colour expression, with support for 100% colour coverage of BT.2020, an international standard set by the International Telecommunication Union (ITU)^[2].

Micro RGB Colour Booster Pro and Micro RGB HDR Pro leverage Samsung’s AI technology to further refine picture quality by optimising colour and contrast scene by scene, helping deliver more vibrant visuals across a wide range of brightness levels.

Reinforcing Samsung’s focus on premium viewing comfort, the R95H has also received both the Safety for Eyes and Circadian Rhythm Display (CRD) certifications from Verband Deutscher Elektrotechniker (VDE), a leading global testing institute based in Germany.

OLED: Improved Immersion across Gaming and Football

OLED TV S90H

Samsung’s 2026 OLED TVs (S95H, S90H and S85H models) continue to elevate the gaming and football viewing experience, offering deep blacks, rich colour, immersive performance and refined design across a wider range of viewing preferences. Glare Free technology is available on S95H and S90H for true blacks and rich colours, even in bright rooms.

On the flagship S95H, which will be launched towards the end of 2026 in Singapore, Samsung added premium features designed to elevate both entertainment and art. Pantone Validated ArtfulColor helps preserve the authenticity of original artwork with faithful colour and exceptional detail, while Art Store extends Samsung’s art experiences to its OLED model range. FloatLayer Design also gives the display a lighter, more refined presence that blends in more naturally with the home environment.

For gamers, Samsung OLED’s Ultimate Gaming Pack helps keep fast motion crisp and responsive. It brings together Motion Xcelerator 165Hz, support for key VRR platforms such as AMD FreeSync Premium Pro and NVIDIA G-SYNC Compatible, and quick-access gaming tools for smoother, more intuitive play.

For sports fans, the S95H and S90H feature AI Football Mode Pro, while the S85H features AI Football Mode, to optimise picture and sound in real time for a more immersive game match experience at home.

Neo QLED: Enhanced Picture Quality with More Connected Experiences

Neo QLED QN70H

Samsung’s Neo QLED (QN70H model) brings together enhanced AI picture quality and more connected viewing experiences, available in sizes from 55” to 85”. Each model delivers the brightness, contrast and smart optimisation expected from a true QLED experience.

Certified by TÜV Rheinland as a Real QLED TV, Samsung Neo QLED uses a blue light backlight and a genuine quantum dot sheet to maintain a stable colour spectrum and consistent picture performance. Real QLED with 100% Colour Volume keeps colour accurate and stable with clear detail on every scene, even at high brightness levels. Quantum Mini LED sets the standard for contrast and enables ultra-precise light control, delivering depth and clarity scene after scene.

The viewing experience is now more seamless with VAC, which displays helpful information on-request without disrupting on-screen content. In addition to VAC adding seamless searches – enquiring how to clear a particularly difficult stage in a video game or looking up a favourite football player – to the viewing experience, Samsung is expanding AI-powered picture and motion optimisation across the Neo QLED line-up. These enhancements include 4K Upscaling and gaming performance of up to 144Hz^[3] powered by the NQ4 AI Processor.

Mini LED: Rich Viewing Experiences Now Available in a Larger Screen

Vision AI Companion on the Mini LED M80H

Samsung Mini LED (M90H, M75H, M1EH models) brings a brighter, richer viewing experience to more viewers. More precise light control and Pure Spectrum Colour give images greater depth and clarity, as well as contrast that feels more defined from one scene to the next.

The Samsung Mini LED range features an extensive selection of screen sizes, accommodating all rooms and homes. The range includes sizes from 43” to an exclusive 100” screen in the M90H model.

Consumers can also experience superior Mini LED picture quality with AI-powered features for sports, gaming and everyday entertainment with Mini LED 4K Processor^[4] which powers picture optimisation and upscaling. Mini LED HDR^[5] and Motion Xcelerator brings a dynamic viewing experience that keeps fast-paced content smooth and clear. And with Dynamic Sound Pack, the Mini LED line-up features Adaptive Sound that optimises sound based on real-time scene^[6] for an immersive viewing experience.

The Frame and Music Studio: Elevating Design-Forward Spaces

Samsung’s lifestyle TV and sound line-up combine design and technology to offer a personalised experience for modern homes in Singapore.

The Frame Pro

The timeless The Frame line-up minimises distractions and allows art that matches your room, mood or occasion to take centre stage. Accessible through the Samsung Art Store, it now features over 5,000 curated artworks through official partnerships from prestigious global galleries – Louvre, MoMA, as well as art from National Gallery Singapore.

Featuring Pantone Validated ArtfulColor and Glare Free technology, The Frame Pro (LS03HW) offers Neo QLED picture quality to deliver rich contrast, true-to-life, paper-like colour expression and clearer detail, even in bright rooms. With a slim 24.9mm design depth and Wireless One Connect, The Frame Pro offers a clean setup with minimal in-wall work needed to achieve a cable-free aesthetic.

Meanwhile, The Frame (LS03HE) features a built-in design that enables easy in-wall wiring while preserving The Frame’s iconic flush-to-wall look. Available in a new 98” size, The Frame offers a gallery-scale canvas ideal for displaying large-format artwork.

For sound devices with audio as expressive as its design for the modern home, Samsung has introduced the Music Studio Series designed by renowned designer Erwan Bouroullec. The new home audio range builds on Samsung’s long-standing leadership in premium home audio, including its 12-year run as the world’s No. 1 soundbar brand^[7].

Music Studio 7

The new Music Studio 7 follows the recent launch of the Music Studio 5. The Music Studio 7 delivers an immersive 3.1.1-channel audio experience designed for richer, more expressive listening. Key features include:

• Hi-Resolution Audio and Dolby Atmos^®: more detailed and immersive sound playback, while its super tweeter extends frequency response up to 35kHz for enhanced musical detail.
• Expanded Q-Symphony: lets users connect up to five compatible sound devices^[8] with a Samsung TV to build a more immersive audio-visual experience at home.
• Built to pair naturally with big-screen TVs: two Music Studio 7 units placed on either side of a larger display can create a more balanced interior look while widening the stereo soundstage.

Built for flexibility, Music Studio can also wirelessly connect to various devices via Wi-Fi or Bluetooth anywhere at home. With Spotify Tap integration, users can double tap their phone to a Music Studio speaker to launch a playlist of recommended songs, with another double tap calling up a fresh playlist without needing to launch the app^[9]. Users can wirelessly connect up to 10 Music Studio speakers through Group Play to create new listening opportunities and soundstages^[10].

The Music Studio 7 features Bouroullec’s signature Dot Design and is available in two colourways – black or white.

Q-Series Soundbars: Elevating Home Theatre Setups to New Heights

For the ultimate cinematic experience, Samsung Q-Series soundbars deliver powerful, detailed surround sound across all content types. This year’s line-up includes the HW-Q990H, HW-Q930H, HW-QS90H HW-Q800H and HW-Q600H.

Samsung Soundbar HW-Q990H

The flagship HW-Q990H is Samsung’s most immersive soundbar yet, with true 11.1.4 channel sound that surrounds listeners from every angle^[11]. Wireless Dolby Atmos^[12] helps listeners hear every distinct beat and pulse – just like they would in a theatre. Dolby Atmos is also supported with an HDMI cable.

Its compact dual active subwoofer with AI Dynamic Bass Control^[13] uses AI-based algorithms for dramatic, powerful bass with minimised distortion, while retaining a space-efficient, compact form factor. SpaceFit Sound Pro ensures ideal sound for the space, using a built-in microphone to analyse the room and automatically adjust sound settings, while Adaptive Sound recognises the type of content on screen and optimise audio for clearer voices and more detailed content.

A new feature to the 2026 Q-Series Soundbar line-up^[14] is Sound Elevation, which ensures a more natural and comfortable listening experience by directing sound towards the image on the TV screen. This way, dialogue will sound like it’s coming from where the characters are positioned on-screen, versus where the soundbar is placed below the TV. Auto Volume also avoids sudden volume jumps when switching channels, content and streaming services.

As the first all-in-one Samsung soundbar, the HW-QS90H blends premium performance with aesthetic versatility. It delivers deep bass with four built-in woofers, removing the need for a separate subwoofer. With gyro sensor that recognises its position to optimise sound accordingly, the soundbar can be placed on a TV stand or mounted on a wall.

It’s the ideal solution for those who want a clean, customisable aesthetic without compromising on room-filling 7.1.2 channel sound. The HW-QS90H also features next-generation AI tuning, including SpaceFit Sound Pro, Active Voice Amplifier Pro, Adaptive Sound, AI Dynamic Bass Control, Sound Elevation and Auto Volume.

Across soundbars and Music Studio speakers, the new Samsung Sound app^[15] puts you in control of every detail. It lets you manage sound, group speakers, and more, all from one simple interface.

Enhanced Entertainment and Personalisation on Samsung TV, Secured by Samsung Knox

Enjoy more with Samsung TV Plus, providing users with instant access to thousands of entertainment content without additional sign-ups or payment. Samsung TV Plus is available exclusively on Samsung TVs, Galaxy devices, Samsung Smart Monitors, and Family Hub refrigerators, with no subscription required.

Samsung is also expanding connectivity across its 2026 TV line-up with support for Google Cast^[16]. Available on select models, users can stream content directly from compatible smartphones and tablets to the TV, adding more flexibility to the viewing experience.

Google Photos^[17] memories will also be available on selected 2026 Samsung TVs, giving users a new way to relive their favourite moments on the big screen^[18]. This experience surfaces curated photo memories through Samsung Daily+, the Now Brief on-screen widget and the Google Photos app, available first and exclusively for six months. Additional Google Photos features will roll out on Samsung TVs later in 2026.

SmartThings integration on Samsung TVs brings the entertainment powerhouse to the connected ecosystem at home. With the SmartThings app, users can control compatible home devices^[19], including Samsung TV and sound devices from their phone. Plus, AI Energy Mode can also intelligently adjust TV brightness to help manage energy consumption^[20].

At the centre of all these display innovations is the most powerful Tizen OS yet. Users can enjoy seven years of Tizen OS upgrades^[21], ensuring that TVs continue to evolve long after they have entered the home.

Samsung Knox Security^[22] helps keep connected devices safe, with active monitoring blocking harmful apps or sites, along with keeping sensitive data such as passwords secure.

Local Pricing and Launch Offers

The 2026 Samsung TV and audio line-up is now available for purchase in Singapore via Samsung Online Store, Samsung Shop App, Samsung Official Store on Lazada, Shopee and TikTok Shop, as well as selected Consumer Electronics and IT stores (Audio House, Best Denki, Courts, Gain City, Harvey Norman, Mega Discount Store, Parisilk).

The line-up and corresponding promos are as follows:

*Available exclusively online via Samsung Online Store, Samsung Shop App, Samsung Official Store on Lazada, Shopee and TikTok Shop.

*Available exclusively online via Samsung Online Store, Samsung Shop App, Samsung Official Store on Lazada, Shopee and TikTok Shop.

For more information about Samsung’s 2026 Vision AI TV and audio line-up, please visit www.samsung.com.

_{^[1] Series and model counts are based on the global launch line-up and may vary by region.}

_{^[2] VDE’s verification evaluates products based on the test criteria established by the International Telecommunication Union (ITU) for UHD (4K) colour standards, BT2020, and certifies Micro RGB Colour 100%.}

_{^[3] Available on selected Neo QLED models only.}

_{^[4] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.}

_{^[5] The range of Mini LED HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications.}

_{^[6] Experience may vary depending on the content.}

_{^[7] According to Future Source, Samsung captured 21.5% of global soundbar revenue and 19.7% of unit volume in 2025, continuing a leadership streak that began in 2014.}

_{^[8] Q-Symphony requires a compatible 2022-2026 Samsung TV (BU8000 and above for 2022 models, CU7000 and above for 2023 models, DU7000 and above for 2024 models, U8000F and above for 2025 models, U8000H and above for 2025 models, and 2022-2026 models of The Frame, The Frame Pro). Connects up to 5 when all devices are Y26 models and up to 3 when Y23~Y25 sound devices are included.}

_{^[9] Initial set-up through the Spotify mobile app and initial connection to Music Studio Speaker through Spotify Connect Casting is required. Compatible mobile device and speaker must be connected to the same Wi-Fi network. Requires Instant Music Play to be enabled in the Samsung SmartThings or Samsung Sound App.}

_{^[10] Sound quality will vary depending on environmental characteristics (including ceiling) and source content. Feature accessible through the SmartThings app. Requires a mobile device running on Android 9.0 or above or iOS 15.0 or above (subject to change on software update) with the SmartThings app installed. SmartThings is compatible with selected devices. Please see samsung.com/sg/smartthings/. Each device must be connected to Wi-Fi or other wireless network. Content services are subject to change without notice.}

_{^[11] Utilises AI-based algorithm.}

_{^[12] Wireless Dolby Atmos® transmission via Wi-Fi, works with 2022-2026 Samsung TVs. Dolby Atmos source content required.}

_{^[13] Utilises AI-based algorithm.}

_{^[14] Refers to HW-Q990H, HQ-Q930H, HW-QS90H, HW-Q800H and HW-Q600H models}

_{^[15] Requires a Wi-Fi connection. Available for download on iOS via the Apple App Store and on Android via the Google Play Store.}

_{^[16] Google Cast is trademarks of Google LLC.}

_{^[17] Google Photos is trademarks of Google LLC}

_{^[18] Features and availability may vary by model and region.}

_{^[19] Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice. Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account. Connected devices are sold separately. UI is subject to change without prior notice.}

_{^[20] Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy consumption levels when AI Energy Mode is turned on may appear lower compared to Standard Mode. AI Energy Mode does not work with Game Mode. Energy consumption may vary depending on content being displayed and surrounding brightness levels.}

_{^[21] Content and services may vary by region and are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account. Tizen OS upgrades will be supported for up to 7 years starting from 2026, for products released in the year 2026. Please note that the upgrade does not cover hardware-related performance, features or durability.}

_{^[22] Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015.Latest software update is required.}

“Design sits at the intersection of business, technology and humanity,” said Mauro Porcini, Chief Design Officer and President of the Device eXperience (DX) Division at Samsung Electronics. “Our role is to understand people deeply and translate their needs, dreams and emotions into meaningful experiences. We will continue to push innovation forward with the ambition of enriching people’s lives in ways that truly matter.”

The Edison Awards, founded in 1987 by the American Marketing Association and named after inventor Thomas Edison, celebrate excellence in product and service development, marketing and human-centred design. Winners are selected by a panel of industry experts, scientists and academics based on strict innovation criteria. This year, awards were given in a total of 14 categories, with tiers for winning projects broken down into gold, silver and bronze.

Gold Award-Winning Innovations

• Smart Modular House: With AI-based architectural solutions, homes respond, adapt and flexibly adjust to the lives of their users. By integrating advanced AI technology, it connects the environment, appliances and users, enabling efficient management of indoor environments, device statuses, energy usage and more — resulting in a new, more easily accessible residential experience.

• Vision AI Companion (VAC): A revolutionary TV experience that redefines how users interact with content. With a generative AI-based button, users can interact with content in new ways, such as asking about plotlines or characters, searching for related information or controlling playback with voice commands. By eliminating the need for complex menus and remotes, VAC helps users enjoy a seamless and more intuitive TV viewing experience.

Silver Award-Winning Innovations

• Spatial Signage: A breakthrough glasses-free 3D display delivering an immersive experience powered by Samsung’s patented 3D Plate technology. With a slim profile of just 52mm^[1], this innovative solution seamlessly integrates into commercial environments such as retail stores, exhibitions and entertainment venues, redefining how audiences engage with digital signage. Its cutting-edge optics and precision engineering push the boundaries of immersive technology, delivering a high-quality visual experience that captivates viewers and pioneers new standards for next-generation displays.

• Bespoke AI Laundry Combo: This innovative all-in-one combo combines washing and drying functions into a single, compact unit. The combo can finish the entire laundry process — from load detection to dry cycle — ensuring efficient and operation. It features Smart Screen, a 7-inch touchscreen that provides a more intuitive interface, and its AI Wash & Dry cycle adjusts its performance for each load according to various fabric types and soil levels, leading to optimal results^[2].

_{^[1] The 52mm profile applies to the 85-inch model only; thickness varies by display size.}

_{^[2] AI Wash & Dry+’s detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.}

At The First Look during CES 2026, we moved beyond the traditional roadmap of hardware iterations to unveil a broader strategic vision: “Your Companion to AI Living.” This vision combines both hardware and visual intelligence to deliver an entertainment experience across our TVs, monitors and audio ecosystem that anticipates users’ needs and preferences in how they consume their preferred entertainment.

As the world’s leading TV brand for 19 consecutive years^[1], we recognise that our leadership is no longer defined solely by the screens we produce, but by how effectively we integrate them into the lives of our consumers.

In the Southeast Asia and Oceania (SEAO) region, this shift is particularly critical. According to the latest e-Conomy SEA report by Google, Temasek, and Bain & Company, consumer interest in AI in Southeast Asia is three times the global average^[2]. This heightened receptivity to innovation informs our 2026 strategy, driving a push towards a proactive, multi-agent experience.

From Tactical Usage to Intuitive Environments

With the rapid maturation of the digital economy across the SEAO region, our 2025 TV Awareness Study^[3] show that 88% of consumers in SEAO now use a smart TV as their primary screen. This tells us that modern consumers are no longer looking for a passive display device, they want an intelligent Entertainment Companion: a device that understands context.

As daily life becomes increasingly complex, the value proposition of technology must shift from manual utility to proactive assistance. At the core is Vision AI Companion (VAC), designed to make television more intuitive, conversational and personalised. Simply ask a question while you’re watching the TV—about a film, a sports event, or even travel suggestions. Vision AI Companion delivers answers instantly, accompanied by helpful visuals and related content. Alongside SmartThings as the underlying architecture, the screen becomes a central command hub, orchestrating the home from climate control to household management. This is technology that simplifies life rather than adding to its cognitive load.

Defining the Premium Experience: Sight and Sound

The bar for home cinema has shifted towards premium, ultra-large screen experiences that demand zero compromise. In SEAO, 68% of consumers prioritise high-end, cinematic experiences at home 3. We are meeting this demand by scaling our ultra-large screen offerings and introducing the world’s first 130-inch Micro RGB TV (R95H model), marking a big step in display innovation and revolutionising picture quality. The core LED light source is redesigned and re-engineered, delivering exceptional color performance on top of great brightness and contrast.

True immersion is a multi-sensory business. We pair our display expertise with 11 years of audio excellence to transform the home audio experience, creating a unified acoustic environment. In 2026, Q-Symphony evolves TVs and speakers into an adaptive ecosystem that intelligently optimises sound based on each room’s unique layout.

This intelligence extends beyond entertainment to the battle station for gamers. Leading the Odyssey gaming monitor lineup is the 32-inch Odyssey 3D (G90XH model), the world’s first 6K glasses-free 3D gaming monitor that pushes the boundaries of resolution and refresh rates, ensuring a visual experience that is as seamless as it is immersive.

Elevating Home Expression Through Art and Content

Technology is most impactful when it enhances how we live and what we watch. In today’s vibrant and diverse consumer landscape, the visual display is not only a source of entertainment, but also a canvas for personal expression, supported by a growing ecosystem of content that enriches the home experience.

This year, we are bridging the gap between premium technology and home aesthetics through The Frame Pro. By utilising advanced glare-free display technology^[4] and access to curated art via the Samsung Art Store^[5], the screen complements a room’s atmosphere rather than dominating it. It enables users to showcase their heritage and tastes, transforming a high-performance device into a centrepiece of artistic expression.

Samsung TV Plus, our free ad-supported streaming (FAST) service, has also surpassed 100 million monthly active users (MAU) in 30 countries worldwide, marking a 12 million increase in users since October 2024, further redefining entertainment for consumers with Samsung TVs leading the global TV market.

Inspiring the Next Two Decades of Innovation

At Samsung, our commitment is to ensure that technology is no longer something you must learn, but something that understands you. Through “Your Companion to AI Living,” we are evolving the visual display from the centre of the room to the heart of the home.

We are not just selling hardware; we are building the infrastructure for a more intuitive way of living. By aligning our global innovation with the unique digital appetite of the SEAO region, we are ensuring that the next era of home entertainment isn’t just about better pixels, but about being a better companion in your daily life.

_{^[1] Global No.1 Tv source – Omdia, Feb 2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis.}

_{^[2] Google, Temasek, and Bain, e-Conomy SEA 2025}

_{^[3] The SEAO TV Awareness Study was conducted in November 2025 with 2000 users, aged 25 to 64 years old, across Australia, Vietnam, Thailand, Indonesia, The Philippines, Malaysia, Singapore and New Zealand.}

_{^[4] Measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by UL.}

_{^[5] Art Store subscription and Samsung Account connection required to access full selection of artwork.}