“ARE WE THERE YET?” INDEX: Samsung Teams Up with Jordan Banjo to Reveal Nation’s Road Trip Frustrations Ahead of Easter Long Weekend

“Are we there yet?” voted UK’s top road trip annoyance, heard over 10 times by a tenth of parents

Heat map reveals the nation’s road trip boredom hot spots ahead of the Easter long weekend travel peak

Samsung partners with Jordan Banjo to showcase how the Galaxy Tab S10 FE can transform road trips into enjoyable family experiences and put an end to “Are we there yet?” for good

LONDON, UK – 3rd April 2025 – Samsung Electronics Co., Ltd – Whilst the Easter holidays promise adventure, for many families, this is quickly overshadowed by the boredom and frustration of long journeys.  

Research conducted to launch Samsung’s latest tablet, the Galaxy Tab S10 FE, unveils a staggering 52% of families are planning journeys over the Easter weekend. The stats also reveal that on average, boredom strikes within just 43 minutes of a road trip. With the majority (43%) considering road trips to be journeys upwards of 2 hours, its clear entertainment becomes crucial before they’ve even reached the halfway point. 

The infamous phrase, “Are we there yet?” reigns supreme as one of the top causes of frustration on a family road trip (33%), heard an average of five times during a journey lasting more than 50 miles. Samsung’s “Are We There Yet?” Index pinpoints families in the West Midlands as the most impatient – 44% hear “Are we nearly there yet?” before the hour is up. And, families in the East of England are most likely to ask this more than 10 times on a typical road trip.  

But it’s not just the miles that are causing friction. Keeping younger passengers entertained (29%), unexpected road closures (38%) and complaints of boredom (35%) also play a big part. In fact, nearly a fifth (20%) admit that these frustrations cause at least two arguments per road trip. 

Father of three and Diversity member, Jordan Banjo, says: “As a dad of three, ‘are we there yet’ is a familiar soundtrack in my car. It’s not about keeping the kids quiet; it’s about making those long drives fun for everyone. 

“Tech like the new Galaxy Tab S10 FE has been a game-changer for us, turning ‘are we there yet?’ into ‘can I have a go’.” 

In a bid to rescue families from travel woes, Samsung introduces the Galaxy Tab S10 FE as the ultimate travel companion, bringing much-needed entertainment to the whole family.  

Annika Bizon, Mobile Experience VP of Product and Marketing Samsung UK&I, says: “Working out how to keep your children entertained in the car can be as stressful as planning a family trip itself. 

“Parents often need technology like tablets to be an additional travel companion for long journeys, helping the entire family to beat both boredom and frustration – whether it’s getting creative with the S Pen, or exploring the Galaxy Tab S10 FE’s preloaded apps to encourage imagination and learning whilst on the move. 

“It’s not about filling the time; it’s about enriching the journey for everyone in the car. The Galaxy Tab S10 FE is designed to do just that, turning challenging journeys into shared enjoyment.” 

Top family road trip frustrations: 

1. Unexpected road closures or heavy traffic 

1. Complaints of boredom 

1. Kids repeatedly asking, “Are we there yet?” 

1. Struggling to keep younger children entertained 

1. Sibling arguments and bickering 

1. Motion sickness and travel sickness complaints 

1. Frequent toilet stops 

1. Poor mobile signal or no internet for entertainment 

1. Snacks running out too soon or making a mess 

1. Difficulty finding a suitable place to stop for food or breaks 

Stats revealed that other annoying phrases heard by adults included ‘I need the toilet’ (16%), ‘I’m bored’ (13%) and ‘I’m hungry’ (10%).  

When asked what would help improve the road trip experience, having an entertainment device (39%), plenty of snacks (50%) and frequent stops to take breaks (36%) topped the list. Of those who embarked on lengthy trips at least three times a year, 86% say access to Wi-Fi was crucial to the smooth running of a journey. This reached its highest point amongst Londoners, with 91% flagging online connection as an essential.  

Jordan Banjo shares his top tips for keeping the boredom at bay on long car journeys: 

• Plan frequent stops: Little legs need breaks! We always plan regular stops to stretch, grab snacks, and let the kids burn off some energy. 

• Creative entertainment: The Samsung Galaxy Tab S10 FE has been a game-changer for us. The S Pen allows my kids to draw and create, and we’ve found loads of educational apps that make learning fun. It stops the constant “Are we there yet?” questions. 

• Music and podcasts: A good playlist or family-friendly podcast can make a huge difference. Let everyone take turns choosing, or find something everyone can enjoy together. 

• Snacks and drinks: Pack plenty of healthy snacks and drinks to avoid hanger meltdowns. A well-fed family is a happy family! 

• Embrace the journey: Road trips are a chance to make memories. Try playing car games, telling stories, and enjoying the time together. 

With 55% of Brits voting the tablet the top travel tech gadget, and 27% using tech to engage the family in a shared activity, the Galaxy Tab S10 FE is set to bring the whole family entertainment.  

From the S Pen that allows for creative expression through drawing and note-taking, to a vast library of apps that can turn travel time into learning opportunities, the suite of features guarantees an engaging journey. And with a powerful processor and longer lasting battery life, you can do more for longer. 

The Samsung Galaxy Tab S10 FE, with its creative and entertainment capabilities, alongside 5G connectivity, ensures a smooth and enjoyable journey for all.  

Discover the Galaxy Tab S10 FE: https://www.samsung.com/uk/tablets/galaxy-tab-s10-fe/buy/.     

Additional stats: 

• 40% of Brits combat frustration by loading up tablets with films, TV shows or games 

• This is followed by packing healthy snacks (34%), playing classic car games (32%), and setting challenges (28%) 

• 48% of parents use tech to keep kids occupied quietly so parents can focus on driving 

• On average, families take two stops and have three arguments per road trip  

Research carried out by One Poll on behalf of Samsung in March 2025, 1500 respondents, UK adults