Bespoke AirDresser Brings Stylish Design and Intelligent Features to Samsung’s Cutting-edge Laundry Appliance

September 23, 2021
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Samsung expands its Bespoke lineup with the Bespoke AirDresser, integrating a new customisable design and smart features to make refreshing clothes easy, removing 99.9% of common bacteria and viruses[1] and neutralising odors.

London, UK – September 23, 2021 – Samsung Electronics Co., Ltd. today announced the global launch of the Bespoke AirDresser, beginning with Europe and the United States and expanding to regions across the world by the end of the year. The latest addition to the Bespoke lineup, the Bespoke AirDresser brings design fitting beautifully into any home décor to Samsung’s cutting-edge clothing care appliance.


With upgraded smart features[2] for ultimate convenience, Samsung’s Bespoke AirDresser refreshes clothing by removing dust, neutralising 99% of odors[3], eliminating germs, and smoothing out wrinkles. As health and wellness routines become ever-more important for consumers around the world, the Bespoke AirDresser offers a beautiful, sleek and smart way to keep garments refreshed daily.


“With health and hygiene top of mind for many people, Samsung is providing a great way to refresh their clothes by removing harmful substances using the Bespoke AirDresser,” said Hyesoon Yang, Vice President and Head of Customer Experience of the Digital Appliances Business at Samsung Electronics. “In addition, the Bespoke AirDresser also removes odor-causing gases released during the cleaning process and prevents them from building up inside the unit to keep every load smelling fresh.”



Neutralise germs and odors to keep your wardrobe fresh


To keep your clothes fresh and ready for any occasion, Bespoke AirDresser’s Sanitise function uses powerful JetSteam to steam and refresh your garments. Infusing high temperature heat deep into the fabric, the JetSteam system eliminates 99.9% of common bacteria and viruses and kills 100% of house dust mites[4] to refresh linens, bedding, and even baby clothes and soft toys for safe use.


Bespoke AirDresser also uses a Deodorising Filter that eliminates 99% of odor-causing gases including those from sweat, tobacco, and food. Made of ceramic, which works effectively even in humid and damp conditions, the filter breaks down odor-causing particles to prevent unpleasant smells from building up inside the device.


Better still, Bespoke AirDresser’s Wrinkle Care uses JetAir and JetSteam to smooth out creases in clothes, so your clothes are ready to wear when you need them.


Save time and energy with powerful, intelligent features


Bespoke AirDresser doesn’t just make clothing care more convenient; it adapts itself to fit your lifestyle. The AI Control feature personalises your controls by remembering habits[5]—such as your most frequently used cycles—so you don’t have to flip through menus to get to your favourite options and settings. If you also own a Samsung smart washer, you can connect it to your Bespoke AirDresser through the SmartThings application and receive a recommendation for the most appropriate drying course according to the wash cycle you’ve just finished[6].


After sanitising your clothes, intelligent systems take over once again. Using a humidity sensor on the inside of the door, Bespoke AirDresser’s AI Dry technology continually senses the humidity of your clothes and intelligently reduces drying time accordingly, so your laundry is always dried thoroughly in the shortest possible time.


Clean longer clothes conveniently


Whether you’ve got large winter coats, or flowing summer dresses, Bespoke AirDresser’s Long Dress Zone is specially designed to handle your longest garments. While long dresses, coats, and jackets can be difficult to fit into conventional clothing care devices, Bespoke AirDresser features a space 143 centimeters tall to fit items up to 20 centimeters longer than in the rest of the cabinet.


Upgrade your home in style


The Bespoke AirDresser will launch in the UK next month and will be available in Cotta Charcoal colour.


To complete its modern, minimalist design, the front panel features a slim, intuitive interface with simplified buttons that make it easier to select settings and options and improves visibility and accessibility.


For more information about the Bespoke AirDresser, please visit



[1] Witnessed by Intertek. 1) Eliminates 99.9% of viruses, including Influenza B, Norovirus(Murine Norovirus), Rhinovirus(Human Rhinovirus), Hepatitis A(Human Hepatitis A), Rotavirus(Porcine Rotavirus) and enterovirus(Porcine enterovirus). 2) Eliminates 99.9% of bacteria such as Staphylococcus aureus, E. coli, MRSA, Streptococcus pneumoniae, Legionella pneumophilia, Pseudomonas aeruginosa, klebsiella pneumoniae, Corynebacterium diphtheriae, and Enterococcus faecalis. Based on testing by Korea University, College of Pharmacy. Eliminates 99.9% of viruses, including Influenza A, Coronavirus(Porcine epidemic diarrhea virus (PEDV)), Adenovirus(Infectious canine hepatitis), and Herpes(Infectious Bovine Rhinotracheitis).

[2] AirDresser features vary per market, including in the UK

[3] Witnessed by Intertek. Eliminates 99% of Iso-Valeric acid: sweat, 4-Ethenyl pyridine: tobacco, Valeraldehyde: roasting meat, and Tetrachloroethylene: dry cleaning. Testing for Iso-Valeric acid and 4-Ethenyl pyridine based on KS K0891 Standard. Results may vary depending on the actual usage conditions.

[4] Witnessed by Intertek. Kills 100% of house dust mites

[5] Stores user data, preferences and usage patterns to suggest the most useful options.

[6] Auto Cycle Link is only available when both the AirDresser and washer have Wi-Fi connected and are registered on the SmartThings application. A Wi-Fi connection is required at all times, which may increase energy consumption. Not available on certain models and in certain regions.

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