Sports broadcasting is evolving, bringing fans closer to the experience by moving cameras closer to the action. Samsung is driving this shift with the Galaxy camera system and its ability to operate at broadcast-level performance through the pairing of connectivity and mobility.

Earlier this year, Galaxy flagship device was used to stream Opening Ceremony of the Olympic Winter Games Milano Cortina 2026, where Samsung worked alongside Olympic Broadcasting Services (OBS) to embed Galaxy devices throughout the venue at one of the world’s largest sports stages.

The result was a new layer of visual storytelling, capturing dynamic perspectives that complemented traditional broadcast coverage. These capabilities extended to the Galaxy Unpacked 2026, showcasing its ability to deliver professional-grade video capture and transmission.

Now, Samsung is helping lead this transformation within skateboarding competitions by embedding Galaxy S26 Ultra directly into key course features — including rails, ledges and gaps — across the entire SLS 2026 season, fully scaling the Galaxy POV (point of view) first introduced at the 2026 SLS Sydney stop.

“Mobile innovation is opening new possibilities for how sports are captured and experienced,” said Joshua Cho, Executive Vice President and Head of the Visual Solution Team, Mobile eXperience (MX) Business at Samsung Electronics. “At Milano Cortina we demonstrated how Galaxy technology can complement traditional broadcast systems. With Street League Skateboarding, we’re bringing that same approach directly into the course with our newest, most advanced device camera, and using mobile POV to capture skateboarding from entirely new perspectives.”

Embedded throughout the course, the devices provide skater-level perspectives, offering angles that traditional broadcast systems often cannot capture. This footage feeds directly into the live production workflow, enabling near-instant replay and offering viewers a fresh visual experience that reflects the intensity of the sport itself.

From speed to the precision of every landing, skateboarding is defined by details that are often lost from a distance. With mobile cameras placed directly inside the course, Samsung is reimagining how the sport is experienced, bringing fans closer to each mid-air movement, board flip and landing. These new perspectives offer deeper insight into technique, timing and control, while strengthening the connection between fans, the sport and the athlete.

Featuring Samsung’s most advanced mobile imaging system to date, Galaxy S26 Ultra is designed to perform in fast-moving, unpredictable environments, much like the athletes themselves. It delivers professional-grade camera performance and high-quality footage across a wide range of shooting conditions with enhanced stabilisation, intelligent processing and the ability to maintain clarity in low-light or high-speed conditions. This allows it to operate alongside conventional cameras while maintaining clarity, stability and detail within spaces traditional broadcast cameras cannot easily access.

The placement of Galaxy S26 Ultra devices follows the rhythm and flow of each run, revealing the style, speed and precision of each trick from within the course itself. Galaxy features also extend the creative possibilities of production. Features such as Super Steady¹ with horizontal lock stabilisation help maintain smooth, level footage even during high-speed motion, while Instant Slow-Mo² with horizontal lock stabilisation help maintain smooth, level footage even during high-speed motion, while Instant Slow-Mo enables detailed replay of tricks as they happen. Together, these capabilities allow production teams to capture skateboarding with greater clarity, stability and proximity — showcasing the precision, style and technical skill behind every movement.

LOS ANGELES, CALIFORNIA – APRIL 04: <>during the Samsung and Street League Skateboarding’s Los Angeles Takeover at Ace Mission Studios on April 04, 2026 in Los Angeles, California. (Photo by Joe Scarnici/Getty Images for Samsung)

“Skateboarding is reaching more people than ever before, especially as the sport continues to grow on the global stage,” said Brett Clarke, Chief Revenue Officer at Thrill Sports, the parent company of Street League Skateboarding. “Collaborations like the one we have with Samsung help us evolve how the sport is shared with fans while staying true to the creativity and culture that define skateboarding.”

The debut of Galaxy S26 Ultra POV integration at the SLS DTLA Takeover signals where sports broadcasting is heading next. As the SLS Championship Tour continues, Samsung will continue exploring how mobile technology can evolve into versatile broadcast tools. Looking ahead to major global sporting events and the road to Los Angeles 2028, this shift suggests a future in which the boundary between smartphone camera and broadcast camera continues to disappear, bringing fans closer to the action.

About Street League Skateboarding

Since its inception in 2010, Street League Skateboarding (SLS) has propelled street skateboarding from a collection of independent standalone events to a renowned global series. As pioneers of street skateboarding’s premium qualification system and competition format, SLS offers an amateur-to-professional pathway and creates thrilling live events across the globe. The SLS Championship Tour is recognized as the world’s premier professional street skateboarding competition. Events take place on custom-built, one-of-a-kind, SLS-certified plazas in major cities around the world, with the best in the sport competing for the highest stakes. For more information, visit StreetLeague.com.

[1] Results may vary depending on editing method and/or shooting conditions

[2] Instant Slow-mo feature is available on Samsung Video Player and Samsung Gallery. May not be available on certain video file types. Accuracy of results not guaranteed.

As millions of Brits get ready to enjoy the Easter weekend, new research from Samsung finds the UK’s public spaces have become shared screens, exposing a stream of private content from personal photos to bank details.

Over half (57%) of Brits have admitted they have unintentionally looked at a stranger’s phone in public, while a further 26% admit curiosity has got the better of them, citing public transport as the most likely place to notice someone else’s screen (61%).

Samsung Electronics surveyed 1,000 Brits^[2] to support the launch of the Galaxy S26 Ultra, which introduces a world-first built-in Privacy Display on mobile. This new hardware-based technology keeps screen content visible only from the front to protect privacy from side angles, without compromising the viewing experience^[3].

With nearly half (61%) confident they can keep their phone use private in crowded places, the majority (59%) say it’s easy to view someone else’s screen in public, revealing a growing privacy perception gap. Despite more than a quarter (28%) ignoring or looking away immediately (27%), 7% admit to continuing to look discreetly.

From messages to money: what is at stake

Nearly half (49%) have felt someone was looking at their phone screen in public, but only 12% agree using a smartphone in public is a private activity. Consumers may know this risk already, but these new findings indicate that visible information is often unexpectedly personal.

And it’s not just harmless scrolling that’s on display – over one-third (40%) of Brits say they have seen personal content on a stranger’s phone in public – with 34% agreeing they have seen something they felt they should not have seen.

The most commonly spotted content includes:

• Personal Photos / camera roll – 37%
• Face or voice of someone on a video call – 33%
• Personal messages (e.g., from a partner/spouse) – 32%
• Social media notifications/profiles – 41%
• Online shopping – 20%
• Dating app notifications/profiles – 17%
• Banking balance or account details – 16%

These instances are rarely intentional, but they highlight just how easily sensitive information can be exposed everyday situations. Public transport remains the most common setting for these encounters (61%), followed by queues in shops and supermarkets (36%), and social spaces such as bars, restaurants and cafés (14%).

A growing shift towards protecting personal information

As awareness of screen visibility grows, Brits are beginning to change how, and when, they use their phones in public.

Over a third (38%) say they have avoided or delayed doing something on their phone in public because someone might see their screen. This rises significantly for more sensitive actions, with 65% avoiding banking, and over half delaying entering passcodes (52%) or reading private messages (52%).

When it comes to reacting in the moment,  nearly half (47%) of people report stopping using their phone altogether, while only 10% would take action and confront the person.

These changes reflect a wider shift in how people think about privacy, not just as something managed through device settings, but as something influenced by their surroundings.

Designing for privacy in public

With Privacy Display on Samsung Galaxy S26 Ultra, people have a new tool to protect their information alongside these sensible habits to keep their information private. Privacy has long been a focus for Samsung, and Privacy Display represents the latest step in helping people keep their personal information private in the moments that matter – backed up with seven years of security updates to keep that protection in place over time.

Benjamin Braun, Chief Marketing Officer at Samsung Europe, stated: “Your phone is one of the most personal things you own, housing your photos, your bank details, your messages and more. I use public transport almost every day, and the last thing I want is the person next to me seeing what’s on my screen. That’s why we built the Privacy Display into the Galaxy S26 Ultra, so what’s on your screen stays yours.”

[1] Requires manual activation in settings to function. Privacy Display feature is not AI-powered.

[2] Survey of 1,000 smartphone users in the UK, conducted by Censuswide.

[3] When activated, some information may still be visible to others depending on the viewing environment, such as the angle or brightness. Caution is advised when exposing sensitive information.

Samsung Electronics Co., Ltd. today announced that it has once again secured its position as Europe’s No. 1 selling microwave brand, marking eleven consecutive years at the top of the segment.¹

According to market intelligence firm Euromonitor International, Samsung recorded the highest microwave retail volume sales in Europe in 2025. With this achievement, the company has maintained its position in the region every year since 2015.

“Maintaining our No. 1 position in Europe for eleven consecutive years reflects our continued commitment to meeting the evolving needs of consumers,” said Sang Jik Lee, EVP and Head of the Sales & Marketing Team for the Digital Appliances (DA) Business at Samsung Electronics. “By combining premium design with intuitive usability and smart connectivity, we will continue to strengthen our position in the European market.”

Samsung has consistently tailored its microwave portfolio to consumer preferences by adding core features that enhance kitchen convenience. One notable example is CERAMIC INSIDE, a ceramic-coated interior that is easy to clean after cooking and helps preserve its color over time, even when exposed to high heat or grease.² In addition, the surface is up to 24 times more scratch-resistant than stainless steel,³ supporting long-lasting durability.

In 2024, Samsung expanded its offerings with the smart convection microwave oven, enhancing everyday convenience through SmartThings compatibility.⁴ Users can monitor and control the microwave remotely via their smartphones,⁵ even when away from the kitchen. The appliance also supports voice control through assistants⁶ such as Bixby,⁷ delivering a more seamless and connected cooking experience.

Building on this momentum, Samsung introduced new solo type microwave oven models featuring a seamless stainless-steel design. Available in 32L and 23L capacities, the lineup allows consumers to choose the model that best suits their cooking habits and household size. Additionally, the unified stainless-steel finish⁸ ensures visual harmony within modern kitchen environments.

The new models are distinguished by recessed handles applied to both the upper and lower parts of the door, making them easy to open even when installed in enclosed spaces such as cupboards. In addition, the control panel features a simple, streamlined UX that blends naturally into the overall design while delivering intuitive usability.

[1] Source Euromonitor International Limited; Consumer Appliances 2026ed, “microwaves” as per Passport definitions; Retail Volume Sales in Units, 2025 data.

[2] Based on internal testing. Test 1. High temperature & humidity: 120 hours in a humidity tank at 60°C and 90% humidity. Test 2. Chemicals: (a) Acid resistance: 15 minutes in a citric acid solution. (b) Alkali resistance: 15 minutes in an anhydrous sodium carbonate solution. Both then soaked for 1 hour in a 5% sodium hydroxide solution. Result: no abnormalities found.

[3] Based on internal testing in the Global Technology Center of Samsung in accordance with the ISO 20502 standard. For a critical load of scratches, the CERAMIC INSIDE enamel is about 24x more durable than stainless steel. Results may vary depending on the actual usage conditions.

[4] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. The SmartThings Energy and SmartThings Home Care services are only available in certain countries.

[5] Only available when the Smart Control button on the microwave oven is turned on with hands.

[6] A Wi-Fi connection is required.

[7] Bixby is Samsung’s Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby recognises certain accents/dialects of English (US, UK, Indian), Chinese, Korean, French, German, Italian, Spanish and Portuguese. A Samsung account log-in and Wi-Fi connection are required.

[8] Available in 2 colours: silver, black. Available colour(s) may vary by country.

Samsung Electronics Co., Ltd. today announced that its security solution, Samsung Knox, has achieved Common Criteria (CC) certification for monitors, expanding the verified security it has maintained on smart TVs for a decade.

CC certification is a global standard used to assess the security integrity of products that need data protection, providing an international framework that consolidates various assessment criteria from different countries and facilitates mutual recognition. Since 2015, Samsung has consistently received CC certification for its new products to verify the reliability of its security technology, and with this latest achievement, it has become the first manufacturer to receive CC certification for both monitors and smart TVs.

“Connected displays have become central to how we work and live, making verified security essential,” said Taeyong Son, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “With Samsung Knox now certified on both smart TVs and monitors, we’re delivering that protection consistently across our products.”

Samsung Knox protects users from cyber threats such as hacking, particularly in areas requiring robust security like AI home control, AI voice recognition and credit card transactions.

The CC certification emphasises three key security features of Samsung Knox:

• System Integrity Monitor (SIM): Provides real-time monitoring of the kernel to ensure system integrity.
• Web Browser Security (WBS): Blocks phishing websites to safeguard users while browsing the internet.
• Unauthorised Execution Prevention (UEP): Validates digital signatures to prevent unauthorised actions.

Samsung Knox also ensures a strong security environment with its multi-layered architecture, which includes TrustZone, a hardware-based independent security layer; Knox Vault, a separate layer for sensitive data; and Knox Matrix, a security management layer for connected devices.¹

[1] Knox Vault is supported on select Neo QLED 8K TVs and M9, M8 monitors; Knox Matrix is supported on all TVs and monitors from 2024 onward.

MDW26_KV_FINAL_0210

Samsung Electronics Co., Ltd. today announced that it will host an exhibition titled “Design is an Act of Love” at Milan Design Week 2026. Immersive in nature, the exhibition will explore the Human Side of Tech through a dialogue between experimental concepts and the latest commercial products.

The exhibition takes the form of Samsung Design Open Lab, a space imagined as a laboratory for exploration, experimentation and discovery. Within the space, Samsung invites visitors to explore how ideas take shape, offering a glimpse of how human-centered and expressive design can transform technology into a more personal, emotional and meaningful presence in everyday life.

What visitors experience in Milan represents a moment in an ongoing journey — an early expression of how Samsung is reimagining the relationship between technology and everyday life, as well as a signal of the direction in which its design vision is headed.

As part of the program, Samsung will host a Design Talk session in collaboration with Dezeen on April 22, where it will share perspectives on the evolving relationship between design and humanity.

To mark World Sleep Day 2026, a global study of Samsung Health users^[2] is shedding new light on the true extent of the condition and the disruptive impact it has on your sleep. Aligned with this year’s World Sleep Day theme, “Sleep Well, Live Better,” Samsung is turning the invisible signs of sleep apnoea into actionable insights through its Galaxy Watch series, helping those affected improve their sleep habits and overall health.

Infographic including all key data on impact of sleep apnoea

How Does Sleep Apnoea Impact Your Sleep?

The report found that 23% of study participants are at risk of sleep apnoea.

“The microarousals and awakenings that follow breathing pauses fragment your sleep,” explains behavioural sleep scientist Dr. Vanessa Hill. “Those occurrences can prevent the brain from staying in the REM and deep sleep stages necessary for cognitive and physical restoration.”

The report shows these constant disruptions take a direct toll on sleep duration and quality, leading to:

• Reduced REM Sleep: Participants with moderate to severe sleep apnoea indicators detected by their Galaxy Watch got around four minutes less rapid eye movement (REM) sleep, the phase where our brains process emotions, consolidate memories and cement learning. Without enough of it, people can experience mood instability and memory problems, impacting performance at work and overall well-being.
• Less Deep Sleep: Sleep apnoea also robs sufferers of deep sleep, approximately eight minutes less per night, on average. This is the body’s critical physical restoration phase, where growth hormone is released, muscles are repaired, and your immune system is activated. Losing out on deep sleep is why you may feel physically exhausted, have slower recovery times, and get sick more often.
• Frequent Nightly Awakenings: Study participants with signs of sleep apnoea also woke up regularly during the night and stayed awake around four minutes longer. These interruptions derail the sleep cycle, locking you into lighter, less restorative stages and making next-day exhaustion inevitable, no matter how long you slept.
• Shorter Sleep Duration: Overall, people with a higher likelihood of sleep apnoea averaged around 12 minutes less sleep. While this loss may seem minor, it can have a significant impact on overall sleep quality as your sleep cycle gets fragmented throughout the night.

Why It Matters:

“Even a small loss in sleep duration is compounded by a larger loss of sleep quality,” said Dr. Hill. “This can be the difference between simply being ‘in bed’ and getting restorative rest, which could be why people feel so tired the next day.”

Dr. Hill also advocates a multidimensional approach to sleep health. “Sleep apnoea affects many dimensions of sleep — duration, quality, sleep efficiency and even daytime fatigue,” she stated. “They together help determine our health and functioning.”

With sleep apnoea shown to impact all aspects of sleep and lead to other health complications, detection is an essential first step in the fight against the condition.

How Does Galaxy Watch Help Detect Signs of Moderate to Severe Sleep Apnoea?

For years, sleep apnoea has been difficult to detect due to the need for inconvenient hospital tests. However, Samsung offers at-home detection with a first-of-its-kind^[3] feature on your Galaxy Watch.

• How It Works: Users simply track their sleep with a compatible Galaxy Watch^[4] for more than four hours over two nights within a ten-day period. Available through the Samsung Health Monitor app^[5], the Sleep Apnoea feature enables users to proactively spot signs of the condition. Initially launched in Korea, the feature has since received De Novo authorisation from the U.S. FDA and is now available in 78 markets worldwide, including the UK, and counting.
• The Technology: Leveraging the Galaxy Watch’s BioActive Sensor, the feature tracks blood oxygen levels to determine when the user stops breathing (apnoea) or is not breathing enough (hypopnea). Based on this data, the feature estimates the user’s Apnoea-Hypopnea Index (AHI), which indicates the severity of obstructive sleep apnoea (OSA).
• From Awareness to Action: By detecting signs of sleep apnoea early, the feature provides the data needed for an informed consultation with a medical professional. In addition to tackling sleep apnoea, your Galaxy Watch can help you build habits for better holistic sleep health. Features include the Sleep Coaching program for detailed analysis and tips on how to improve sleep quality and Bedtime Guidance,^[6] which recommends your optimal bedtime to ensure you consistently get enough sleep.

“For years, the inconvenience of an in-lab clinical sleep study has been a barrier to diagnosing sleep apnoea,” added Dr. Hill. “Wearable technology such as Galaxy Watch is a breakthrough because it democratises that first step. It allows people to gather meaningful data from their own beds, providing a starting point for a conversation with a healthcare professional.”

Take Control of Your Night

A good night’s sleep is the first step toward a healthier, more energised life, and Samsung is here to guide you. Samsung’s ecosystem offers end-to-end care, from detecting signs of sleep apnoea on your Galaxy Watch to providing suggestions to receive professional adviceto connecting you with professional advice through our health network.

Looking ahead, Samsung is constantly innovating and improving the Sleep Apnoea feature to make it even more powerful with sharper insights. Prioritise your rest today to unlock a healthier tomorrow.

[1] Obstructive Sleep Apnoea National Indicator Report,” American Academy of Sleep Medicine (2023)

[2] Samsung Health users from the U.S., South Korea, Brazil, Canada, Mexico, Russia, Chile, South Africa, and the Philippines participated in the study from January–June 2025.

[3] Requires a Galaxy smartphone running Android 12 or above. Do not use feature if you are pregnant or have previously been diagnosed with sleep apnoea. 22 years+ only. Intended to detect signs of moderate to severe obstructive sleep apnea over a two-night period. Feature will not detect central sleep apnoea. Does not replace diagnosis or treatment by a healthcare professional.

[4] Available on Galaxy Watch4 series and later models. The watch requires the Wear OS 5.0 version or later and must be paired with a Samsung Galaxy smartphone with Android 12.0 or later.

[5] Samsung Health features are intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment of any medical condition or sleep disorder. The measurements are for your personal reference only. Please consult a medical professional for advice. Samsung account login required. Vascular Load, Running Coach and Antioxidant Index are available on Android phones (Android 10 or above) and requires the Samsung Health app (v6.30.2 or later). Vascular Load and Antioxidant index are Labs features that you can preview before its official launch. If you don’t want to use these experimental features, you can turn them off in Samsung Health settings.

[6] Bedtime guidance is available on Android phone (Android 11 and above) requires Samsung Health app (v6.30.2 or later). It is based on 3 days of sleep analysis of user’s circadian rhythm and sleep pressure.

Samsung Electronics today announced that Galaxy S26 Ultra won Best in Show at the Global Mobile Awards (GLOMO Awards) during Mobile World Congress (MWC) 2026 held in Barcelona, Spain. The Global Mobile Communications Association (GSMA) holds the GLOMO Awards annually during MWC to recognise outstanding innovations in the mobile industry.

The Best in Show category celebrates consumer-focused products that set a benchmark for technology. One of the industry’s highest honours, Best in Show devices are known as the “gold standard” across the digital landscape as judged by more than 200 world-leading independent analysts, journalists and industry veterans.

Samsung Galaxy S26 Ultra: Best in Show

At the March 4 awards ceremony, Galaxy S26 Ultra won Best in Show for its seamless blend of advanced hardware and intuitive, proactive One UI 8.5 software. Galaxy AI^[1] delivers adaptive, context-aware intelligence that simplifies everyday tasks while safeguarding security and privacy. Together, these advancements bring to life the most intuitive mobile AI designed to anticipate users’ needs.

Galaxy S26 Ultra also introduced the world’s first built-in Privacy Display^[2] for mobile phones, a breakthrough in display engineering, that gives users a more private but vibrant viewing experience. Inside, a customised chipset powers faster Galaxy AI, setting a new standard for effortless mobile experiences on Galaxy S26 Ultra.

“This year’s competition was exceptionally strong,” said Shaun Collins, Chair of the Judges for MWC Best in Show 2026. “We look for technology that is not only innovative and compelling, but that genuinely moves the industry forward. The Samsung Galaxy S26 Ultra stood out for pushing the boundaries of mobile technology while delivering meaningful, real-world impact. In particular, its privacy innovation addresses one of the most important needs of today’s digital lifestyle — security, personal space and trust.”

The MWC Best in Show judging panel said that among more than 3,000 exhibitors, the Galaxy S26 Ultra stood out for making forward-looking innovation possible now. “While many technologies showcased at MWC highlight the future,” the panel said, “this is a product consumers can experience today.”

“We are honored that the Galaxy S26 Ultra has been recognised as ‘Best in Show’ at this year’s GLOMO Awards,” said Stephanie Choi, EVP and Head of Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. “The Galaxy S26 Ultra is an agentic AI phone that signifies Samsung’s ongoing commitment to push our industry forward, and this distinction is especially meaningful given the extraordinary innovation showcased at MWC.”

For more information about the Galaxy S26 Ultra, please visit: Samsungmobilepress.com and Samsung.com.

[1] Samsung account login and network connection required. Galaxy AI features are provided for free. Future releases may include additional advanced features that are offered as part of a paid subscription plan. Different terms may apply for AI features provided by third parties

[2] Requires manual activation in settings to function. Privacy Display feature is not AI-powered

The test call was made on the Intel Xeon 6 SoC optimised for vRAN software capable of supporting intensive workloads, AI applications and services across 2G, 4G and 5G networks on a single high-performance server. This streamlined configuration paves the way for Vodafone to manage fewer systems and less hardware that perform on par or better than traditional RAN baseband solutions, while reducing costs, energy consumption and providing a more flexible foundation to introduce AI throughout its network. This milestone was achieved in tandem with ecosystem partners, Dell Technologies (server) and Wind River (cloud platform) and will be commercially deployed during 2026.

The announcement builds on the selection of Samsung as a key strategic partner for Vodafone’s deployment of Open RAN at scale across Europe. Together, the companies deployed their first Open RAN test site in Germany last year and have been extending the technology to additional commercial sites. Later this year, the Hanseatic city of Wismar in the federal state of Mecklenburg-Western Pomerania is set to become the first city in the Vodafone mobile network in Germany to be fully equipped with Open RAN. With network performance matching or exceeding that of traditional hardware-based solutions, Vodafone’s Open RAN deployment in Germany is on track to cover broader regions in the country in a phased approach, driven by the rapid integration of the latest processor advancements.

Samsung and Vodafone have continued to strengthen their network collaboration based on open architecture by integrating advanced processors and incorporating AI-powered automation into commercial networks. By fostering an open ecosystem, Open RAN accelerates the delivery of high-performance, energy-efficient connectivity while enabling Vodafone to rapidly introduce innovative services that seamlessly adapt to evolving customer demands.

“Vodafone is focused on delivering the best possible customer experience by building a future-ready network,” said Marco Zangani, Director of Network Strategy and Architecture, Vodafone. “The test conducted with Samsung, alongside our implementation of open network architecture, supports this strategy, enabling us to introduce new 5G-Advanced services while enhancing energy efficiency and streamlining operations through automation and AI from the cell site to the edge of the network and in the core.”

Samsung’s vRAN offers the flexibility to support the latest processing technologies as they come to market, ensuring operators remain ahead of the industry’s rapid innovation cycle. Operators can efficiently manage network resources and apply unused computing capacity to host and run AI and edge applications directly on their existing telco infrastructure, closer to where the data is generated and used. Such versatility enables seamless processing power management, and enhances responsiveness, while also paving the way for next-generation customer experiences that range from emerging devices to more dynamic, latency-sensitive applications.

“This breakthrough with Vodafone shows how a software, cloud-native approach empowers networks to become more efficient, more adaptable and ready for what’s next,” said Everth Flores, Vice President and Head of Samsung Networks Europe. “By advancing toward more flexible networks, we are not only facilitating immediate AI adoption but also laying the essential groundwork for an AI-native, 6G-ready infrastructure. We are proud to continue our momentum with Vodafone, as we expand and modernise connectivity in markets across Europe.”

To efficiently manage software-driven networks at scale, Samsung and Vodafone are taking a more intelligent approach to automation, made possible by Samsung CognitiV Network Operations Suite (NOS). This AI-powered automation solution is the ideal fit for Vodafone’s large-scale Open RAN deployment and AI transformation across Europe, by enabling one-click network deployment and easier upgrades.

Samsung Networks has pioneered the successful delivery of 5G end-to-end solutions, including chipsets, radios and cores. Through ongoing research and development, Samsung is driving the industry to advance 5G networks and paving the way for 6G and beyond with its market-leading product portfolio, from purpose-built RAN, vRAN, Open RAN, AI-RAN and core to private network solutions and AI-powered automation tools and applications. The company currently provides innovative network solutions to mobile operators that deliver boundless connectivity to hundreds of millions of users worldwide.

[1] ©Intel, the Intel logo and other Intel marks are trademarks of Intel Corporation or its subsidiaries.

As March kicks off one of the busiest months of the year for the property market, new research from Samsung reveals how the right artwork could increase the value of your home. This could potentially see an increase by as much as £3,000 – rising to £7,000 for homes valued at £450,000 according to experts^[1].

According to research from Samsung, it takes as little as three minutes for buyers to form an opinion on a property. Recognising the importance of that critical first impression, the brand has launched an industry-first scheme helping homeowners use art strategically to elevate their interiors – and their asking price. With nearly half (43%) of Brits admitting that attractive artwork would make them more inclined to raise their offer on a property, the initiative presents a smart opportunity for sellers to elevate their space.

Participants can get their hands on Samsung’s The Frame TV, that offers a unique blend of technology and art – doubling up as a picture frame that can display up to 4,000+ different artworks^[2] when it’s not in use or in standby mode. The limited-run scheme launches to support sellers by using the impact of art to help boost or encourage their sale, creating that striking moment as potential buyers walk into a property. Samsung’s research shows a fifth (20%) of Brits agree the right artwork makes them feel emotionally connected to a space.

Property expert Jonathan Rolande, who examined the difference the presence of art had on perceived value of different UK homes currently on the market, comments:

“I’ve witnessed first-hand how a buyer’s reaction and decision is often made within the first 90 seconds of walking through the front door. It’s an emotional reflex. When a TV seamlessly blends into the space as curated artwork, it elevates that all-important first impression and helps sellers’ effectively bridge the emotional gap between a house and a home. The tangible price uplift moves it from being a simple design choice to a savvy financial move. In a competitive market, you must sell lifestyle, not just the bricks and mortar of a property.”

The scheme, which launches today, is open to anyone who currently has a property on the market. To apply, house sellers should email Samsung Frame Loan with proof of their address and property listing. The Frame TV will then be lent out on a first come, first served basis with the hope of enhancing that initial impact.

To help sellers decide what art they should display to get the sale over the line, Samsung has also partnered with Colour and Design Psychologist Karen Haller, who identified the visual cues most likely to influence buyer behaviour. To impress prospective buyers, Karen recommends:

• Softly does it. Softened, low intensity colours that incorporate a gentle contrast can take the edge off a space, helping buyers settle in and feel at ease.
• Go all natural. Pictures of nature, like landscapes and foliage, feel grounding and reassuring, helping buyers picture themselves at home.
• Simple is best. Artwork with clear structure and breathing space is easier to process, allowing buyers to absorb the whole room without visual stress.
• Inspire calm. Still water, open horizons and scenes of quiet moments encourage viewers to linger longer in a room, building a lasting connection.

Off the back of her insight, Karen recommends paintings with muted tones like ‘Abrielle’ by Petros Koublis, or forest scenes like that depicted in Aya Okawa’s ‘Ancient’, as her top picks to help potential buyers feel at home. Both pieces are among the 4,000+ artworks available via the Art Store with The Frame TV^[3].

For those unable to take advantage of the loan scheme, incorporating art thoughtfully throughout a space can still play a powerful role in shaping first impressions. For those mindful of how a television sits within a room’s design, options such as The Frame are designed to minimise visual distraction. With a matte, glare-free display^[4] and the ability to showcase digital artwork when not in use, it allows the screen to sit more harmoniously within a gallery wall or carefully considered aesthetics.

Zeena Hill, Marketing Director for Home Entertainment & Appliances at Samsung UK, said:

“When people step into a home, they’re not just measuring square footage, they’re envisioning a lifestyle. With The Frame, sellers unlock the power to transform any space into a dynamic canvas, blending cutting-edge picture quality with artistic elegance.

“The Frame range is a gateway to an ever-evolving gallery of masterpieces. Homeowners gain unlimited access to iconic classics, breathtaking modern artworks, and stunning photography, all curated to enhance their living space. With rich, authentic Pantone-validated colours and a sleek Matte finish, The Frame ensures a cinematic masterpiece or a timeless artwork, making it the ultimate centerpiece for any room. TV when it’s on, art when it’s off.”

Samsung The Frame and The Frame Pro are the perfect TVs to elevate any home. Both models boast glare-free Matte Displays so sunlight and windows won’t impact the display of artwork in true, vivid colour, resulting in an authentic art viewing experience in any home.

The Frame Pro owners can also eliminate clutter with a wireless connection that means you can plug in your gaming console and your set-top box up to 10 metres away from your TV, leaving your masterpiece uncluttered and cable free^[5].

[1] According to two property valuators, estimating the value of a home with and without artwork on the walls

[2] Art Store subscription and Samsung Account connection required to access full selection of artwork.

^[3]Art Store subscription and Samsung Account connection required to access full selection of artwork.

[4] Measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by UL.

[5] TV requires a separate power cable connection. Operating distance can vary depending on the usage environment.

“Since we introduced our first AI phone in 2024, we’ve been committed to making them easier to use so more people can benefit from AI — that’s why we decided to integrate a device agent directly into the experience,” said Won-Joon Choi, Chief Operating Officer, Mobile eXperience (MX) Business at Samsung Electronics. “To support this, we redesigned Bixby to enable more natural interactions and intuitive device control, reducing friction in everyday tasks.”

Intuitive Device Control Through Natural Conversation

Bixby allows users to control and navigate Galaxy devices using natural language, without the need for exact setting names or commands. Users don’t need to learn how device menus are structured or remember specific terms to get things done; they can simply describe what they want — or ask why something is happening on their device — in their own words. Bixby understands the intent and takes the appropriate action, reducing the time and effort required to manage everyday device settings and features.

For example, a user could say, “I don’t want the screen to time out while I’m still looking at it.” Bixby understands the request and immediately turns on the ‘Keep Screen on While Viewing’ setting — without requiring them to navigate through settings or know the feature’s exact name.

Rather than offering generic instructions, Bixby can also identify the current settings of the device and suggest various possible solutions. This reduces trial and error, helping people complete tasks more quickly, even when they are unfamiliar with the device or its features.

If a user asks, “Why is my phone screen always on when it’s inside my pocket?” Bixby will use the context of the situation and bring up relevant settings, such as Accidental Touch Protection, allowing them to turn it on directly.

Real-Time Web Search Capabilities

Bixby also supports real-time web search capabilities. Now it can access live and up-to-date information, with results appearing within Bixby’s own user interface. This means people can explore topics and get answers to questions as part of one consistent and seamless experience^[2]. Without being redirected to a separate browser or app, users can find what they need more quickly and stay focused on the task at hand.

For instance, users can say to Bixby, “Find me hotels in Seoul that have swimming pools for kids.” Bixby processes the request and provides relevant web search results directly within its interface, allowing users to explore available options without interruption or delay.

Availability

The latest Bixby updates is available in One UI 8.5 in select markets including Germany, India, Korea, Poland, the UK and the U.S. with plans for broader expansion to follow. For more information about Bixby, visit Samsung.com.

[1] Bixby service availability requires Samsung Account login and data connection. Available functions and features may vary by country, region, and language. Bixby only recognises certain accents and dialects of English (UK), English (US), English (India), French (France), German (Germany), Italian (Italy), Japanese (Japan), Korean (South Korea), Mandarin Chinese (China), Spanish (Spain), Portuguese (Brazil) and Spanish (Latin America). Other supported languages may be added in the future. Not all accents, dialects, and expressions are recognised, and actual performance may vary depending on pronunciation, voice level, and the surrounding environment.

[2] User’s consent to access location information is required when a response depends on it, and is requested at the initial interaction. The data will be used solely for generating responses and will not be utilised for any other purposes. All location data will be deleted immediately after the response is provided.